Aviva (AV) Competitors

Aviva (LON:AV) and Saga (LON:SAGA) are both financial services companies, but which is the better investment? We will contrast the two companies based on the strength of their valuation, analyst recommendations, media sentiment, profitability, dividends, community ranking, earnings, risk and institutional ownership.

Which has better valuation & earnings, AV or SAGA?

Aviva has higher revenue and earnings than Saga. Saga is trading at a lower price-to-earnings ratio than Aviva, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Aviva	£37.44B	0.44	£1.32B	£48.52	12.52
Saga	£799.48M	0.25	-£147.23M	-£106.79	-1.33

Which has more volatility and risk, AV or SAGA?

Aviva has a beta of 0.89, indicating that its share price is 11% less volatile than the S&P 500. Comparatively, Saga has a beta of 2.57, indicating that its share price is 157% more volatile than the S&P 500.

Do insiders and institutionals have more ownership in AV or SAGA?

48.5% of Aviva shares are held by institutional investors. Comparatively, 13.4% of Saga shares are held by institutional investors. 0.2% of Aviva shares are held by company insiders. Comparatively, 37.5% of Saga shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Is AV or SAGA more profitable?

Aviva has a net margin of 3.52% compared to Saga's net margin of -18.42%. Aviva's return on equity of 14.82% beat Saga's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Aviva	3.52%	14.82%	0.50%
Saga	-18.42%	-87.14%	2.90%

Does the MarketBeat Community favor AV or SAGA?

Saga received 494 more outperform votes than Aviva when rated by MarketBeat users. Likewise, 69.39% of users gave Saga an outperform vote while only 66.67% of users gave Aviva an outperform vote.

Company	Underperform	Outperform
Aviva	Outperform Votes 16 66.67%	Underperform Votes 8 33.33%
Saga	Outperform Votes 510 69.39%	Underperform Votes 225 30.61%

Does the media favor AV or SAGA?

In the previous week, Saga had 9 more articles in the media than Aviva. MarketBeat recorded 19 mentions for Saga and 10 mentions for Aviva. Saga's average media sentiment score of 0.20 beat Aviva's score of 0.19 indicating that Saga is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Aviva	2 Very Positive mention(s)	2 Positive mention(s)	6 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Saga	2 Very Positive mention(s)	3 Positive mention(s)	9 Neutral mention(s)	4 Negative mention(s)	1 Very Negative mention(s)	Neutral

Do analysts prefer AV or SAGA?

Aviva currently has a consensus target price of GBX 592.50, suggesting a potential downside of 2.45%. Saga has a consensus target price of GBX 154, suggesting a potential upside of 8.15%. Given Saga's higher probable upside, analysts plainly believe Saga is more favorable than Aviva.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Aviva	0 Sell rating(s)	0 Hold rating(s)	3 Buy rating(s)	1 Strong Buy rating(s)	3.25
Saga	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Is AV or SAGA a better dividend stock?

Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 5.6%. Saga pays an annual dividend of GBX 2 per share and has a dividend yield of 1.4%. Aviva pays out 70.1% of its earnings in the form of a dividend. Saga pays out -1.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Summary

Aviva beats Saga on 12 of the 21 factors compared between the two stocks.