Free Trial

Aviva (AV) Competitors

Aviva logo
GBX 560.80 +0.80 (+0.14%)
As of 05/1/2025

AV vs. SAGA, OMU, LLOY, BARC, NWG, STAN, PRU, LGEN, AIBG, and SMT

Should you be buying Aviva stock or one of its competitors? The main competitors of Aviva include Saga (SAGA), Old Mutual (OMU), Lloyds Banking Group (LLOY), Barclays (BARC), NatWest Group (NWG), Standard Chartered (STAN), Prudential (PRU), Legal & General Group (LGEN), AIB Group (AIBG), and Scottish Mortgage (SMT). These companies are all part of the "financial services" sector.

Aviva vs.

Aviva (LON:AV) and Saga (LON:SAGA) are both financial services companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, earnings, media sentiment, analyst recommendations, community ranking, valuation, profitability, dividends and risk.

Aviva presently has a consensus price target of GBX 585.67, suggesting a potential upside of 4.58%. Saga has a consensus price target of GBX 154, suggesting a potential upside of 15.10%. Given Saga's higher probable upside, analysts clearly believe Saga is more favorable than Aviva.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Aviva
0 Sell rating(s)
0 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
3.20
Saga
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00

48.5% of Aviva shares are held by institutional investors. Comparatively, 13.4% of Saga shares are held by institutional investors. 0.2% of Aviva shares are held by insiders. Comparatively, 37.5% of Saga shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Saga received 494 more outperform votes than Aviva when rated by MarketBeat users. Likewise, 69.39% of users gave Saga an outperform vote while only 66.67% of users gave Aviva an outperform vote.

CompanyUnderperformOutperform
AvivaOutperform Votes
16
66.67%
Underperform Votes
8
33.33%
SagaOutperform Votes
510
69.39%
Underperform Votes
225
30.61%

Aviva has a beta of 0.89, suggesting that its stock price is 11% less volatile than the S&P 500. Comparatively, Saga has a beta of 2.57, suggesting that its stock price is 157% more volatile than the S&P 500.

Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 6.1%. Saga pays an annual dividend of GBX 2 per share and has a dividend yield of 1.5%. Aviva pays out 70.1% of its earnings in the form of a dividend. Saga pays out -1.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Aviva has higher revenue and earnings than Saga. Saga is trading at a lower price-to-earnings ratio than Aviva, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Aviva£37.44B0.40£1.32B£48.5211.54
Saga£799.48M0.23-£147.23M-£106.79-1.25

Aviva has a net margin of 3.52% compared to Saga's net margin of -18.42%. Aviva's return on equity of 14.82% beat Saga's return on equity.

Company Net Margins Return on Equity Return on Assets
Aviva3.52% 14.82% 0.50%
Saga -18.42%-87.14%2.90%

In the previous week, Saga had 14 more articles in the media than Aviva. MarketBeat recorded 20 mentions for Saga and 6 mentions for Aviva. Aviva's average media sentiment score of 0.26 beat Saga's score of 0.18 indicating that Aviva is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Aviva
2 Very Positive mention(s)
3 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Saga
3 Very Positive mention(s)
4 Positive mention(s)
10 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Neutral

Summary

Aviva beats Saga on 13 of the 21 factors compared between the two stocks.

Get Aviva News Delivered to You Automatically

Sign up to receive the latest news and ratings for AV and its competitors with MarketBeat's FREE daily newsletter.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

AV vs. The Competition

MetricAvivaInsurance IndustryFinancial SectorLON Exchange
Market Cap£15.05B£20.19B£3.84B£2.56B
Dividend Yield6.72%5.17%4.21%4.97%
P/E Ratio11.5414.6013.05132.50
Price / Sales0.4013.131,692.12227,865.53
Price / Cash0.901.8450.4928.11
Price / Book1.601.633.414.54
Net Income£1.32B£1.57B£1.25B£5.84B
7 Day Performance3.90%2.19%0.95%2.70%
1 Month Performance0.25%3.96%13.41%9.91%
1 Year Performance20.38%32.47%12.66%114.85%

Aviva Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AV
Aviva
1.5948 of 5 stars
GBX 560.80
+0.1%
GBX 585.67
+4.4%
+20.2%£15.07B£37.44B11.5626,382High Trading Volume
SAGA
Saga
1.4351 of 5 stars
GBX 138.80
+0.6%
GBX 154
+11.0%
+23.9%£192.90M£799.48M-1.303,682
OMU
Old Mutual
N/AGBX 45.10
+0.4%
N/A-1.8%£44.44B£1.13T17.0029,861
LLOY
Lloyds Banking Group
1.3627 of 5 stars
GBX 72.90
-0.1%
GBX 64.25
-11.9%
+36.7%£44.20B£28.75B9.2259,400Analyst Forecast
BARC
Barclays
2.5557 of 5 stars
GBX 295.10
+0.8%
GBX 329.17
+11.5%
+44.9%£42.37B£24.93B8.6787,400Earnings Report
Analyst Forecast
NWG
NatWest Group
3.4118 of 5 stars
GBX 480.40
+1.4%
GBX 526.67
+9.6%
+56.1%£38.45B£24.36B8.6361,000
STAN
Standard Chartered
2.6712 of 5 stars
GBX 1,081.60
-0.9%
GBX 1,028
-5.0%
+57.8%£32.66B£17.46B9.7484,845
PRU
Prudential
2.9956 of 5 stars
GBX 803.60
+0.3%
GBX 1,188
+47.8%
+15.2%£26.44B£10.35B40.1439,900
LGEN
Legal & General Group
2.0279 of 5 stars
GBX 237.90
+0.1%
GBX 267
+12.2%
+0.2%£13.94B£47.90B43.9211,956Insider Trade
AIBG
AIB Group
N/AGBX 494
+2.1%
N/A+23.0%£13.80B£5.27B6.7510,551News Coverage
SMT
Scottish Mortgage
1.4117 of 5 stars
GBX 897.60
-0.6%
N/A+10.6%£10.98B£1.26B9.21N/A

Related Companies and Tools


This page (LON:AV) was last updated on 5/2/2025 by MarketBeat.com Staff
From Our Partners