Aviva (AV) Competitors GBX 560.80 +0.80 (+0.14%) As of 05/1/2025 Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsHeadlinesInsider TradesBuy This Stock AV vs. SAGA, OMU, LLOY, BARC, NWG, STAN, PRU, LGEN, AIBG, and SMTShould you be buying Aviva stock or one of its competitors? The main competitors of Aviva include Saga (SAGA), Old Mutual (OMU), Lloyds Banking Group (LLOY), Barclays (BARC), NatWest Group (NWG), Standard Chartered (STAN), Prudential (PRU), Legal & General Group (LGEN), AIB Group (AIBG), and Scottish Mortgage (SMT). These companies are all part of the "financial services" sector. Aviva vs. Saga Old Mutual Lloyds Banking Group Barclays NatWest Group Standard Chartered Prudential Legal & General Group AIB Group Scottish Mortgage Aviva (LON:AV) and Saga (LON:SAGA) are both financial services companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, earnings, media sentiment, analyst recommendations, community ranking, valuation, profitability, dividends and risk. Do analysts prefer AV or SAGA? Aviva presently has a consensus price target of GBX 585.67, suggesting a potential upside of 4.58%. Saga has a consensus price target of GBX 154, suggesting a potential upside of 15.10%. Given Saga's higher probable upside, analysts clearly believe Saga is more favorable than Aviva.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Aviva 0 Sell rating(s) 0 Hold rating(s) 4 Buy rating(s) 1 Strong Buy rating(s) 3.20Saga 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00 Do insiders and institutionals hold more shares of AV or SAGA? 48.5% of Aviva shares are held by institutional investors. Comparatively, 13.4% of Saga shares are held by institutional investors. 0.2% of Aviva shares are held by insiders. Comparatively, 37.5% of Saga shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term. Does the MarketBeat Community favor AV or SAGA? Saga received 494 more outperform votes than Aviva when rated by MarketBeat users. Likewise, 69.39% of users gave Saga an outperform vote while only 66.67% of users gave Aviva an outperform vote. CompanyUnderperformOutperformAvivaOutperform Votes1666.67% Underperform Votes833.33% SagaOutperform Votes51069.39% Underperform Votes22530.61% Which has more risk and volatility, AV or SAGA? Aviva has a beta of 0.89, suggesting that its stock price is 11% less volatile than the S&P 500. Comparatively, Saga has a beta of 2.57, suggesting that its stock price is 157% more volatile than the S&P 500. Is AV or SAGA a better dividend stock? Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 6.1%. Saga pays an annual dividend of GBX 2 per share and has a dividend yield of 1.5%. Aviva pays out 70.1% of its earnings in the form of a dividend. Saga pays out -1.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Which has stronger valuation & earnings, AV or SAGA? Aviva has higher revenue and earnings than Saga. Saga is trading at a lower price-to-earnings ratio than Aviva, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAviva£37.44B0.40£1.32B£48.5211.54Saga£799.48M0.23-£147.23M-£106.79-1.25 Is AV or SAGA more profitable? Aviva has a net margin of 3.52% compared to Saga's net margin of -18.42%. Aviva's return on equity of 14.82% beat Saga's return on equity.Company Net Margins Return on Equity Return on Assets Aviva3.52% 14.82% 0.50% Saga -18.42%-87.14%2.90% Does the media favor AV or SAGA? In the previous week, Saga had 14 more articles in the media than Aviva. MarketBeat recorded 20 mentions for Saga and 6 mentions for Aviva. Aviva's average media sentiment score of 0.26 beat Saga's score of 0.18 indicating that Aviva is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Aviva 2 Very Positive mention(s) 3 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Saga 3 Very Positive mention(s) 4 Positive mention(s) 10 Neutral mention(s) 2 Negative mention(s) 1 Very Negative mention(s) Neutral SummaryAviva beats Saga on 13 of the 21 factors compared between the two stocks. Get Aviva News Delivered to You Automatically Sign up to receive the latest news and ratings for AV and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AV vs. The Competition Export to ExcelMetricAvivaInsurance IndustryFinancial SectorLON ExchangeMarket Cap£15.05B£20.19B£3.84B£2.56BDividend Yield6.72%5.17%4.21%4.97%P/E Ratio11.5414.6013.05132.50Price / Sales0.4013.131,692.12227,865.53Price / Cash0.901.8450.4928.11Price / Book1.601.633.414.54Net Income£1.32B£1.57B£1.25B£5.84B7 Day Performance3.90%2.19%0.95%2.70%1 Month Performance0.25%3.96%13.41%9.91%1 Year Performance20.38%32.47%12.66%114.85% Aviva Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)AVAviva1.5948 of 5 starsGBX 560.80+0.1%GBX 585.67+4.4%+20.2%£15.07B£37.44B11.5626,382High Trading VolumeSAGASaga1.4351 of 5 starsGBX 138.80+0.6%GBX 154+11.0%+23.9%£192.90M£799.48M-1.303,682OMUOld MutualN/AGBX 45.10+0.4%N/A-1.8%£44.44B£1.13T17.0029,861LLOYLloyds Banking Group1.3627 of 5 starsGBX 72.90-0.1%GBX 64.25-11.9%+36.7%£44.20B£28.75B9.2259,400Analyst ForecastBARCBarclays2.5557 of 5 starsGBX 295.10+0.8%GBX 329.17+11.5%+44.9%£42.37B£24.93B8.6787,400Earnings ReportAnalyst ForecastNWGNatWest Group3.4118 of 5 starsGBX 480.40+1.4%GBX 526.67+9.6%+56.1%£38.45B£24.36B8.6361,000STANStandard Chartered2.6712 of 5 starsGBX 1,081.60-0.9%GBX 1,028-5.0%+57.8%£32.66B£17.46B9.7484,845PRUPrudential2.9956 of 5 starsGBX 803.60+0.3%GBX 1,188+47.8%+15.2%£26.44B£10.35B40.1439,900LGENLegal & General Group2.0279 of 5 starsGBX 237.90+0.1%GBX 267+12.2%+0.2%£13.94B£47.90B43.9211,956Insider TradeAIBGAIB GroupN/AGBX 494+2.1%N/A+23.0%£13.80B£5.27B6.7510,551News CoverageSMTScottish Mortgage1.4117 of 5 starsGBX 897.60-0.6%N/A+10.6%£10.98B£1.26B9.21N/A Related Companies and Tools Related Companies Saga Alternatives Old Mutual Alternatives Lloyds Banking Group Alternatives Barclays Alternatives NatWest Group Alternatives Standard Chartered Alternatives Prudential Alternatives Legal & General Group Alternatives AIB Group Alternatives Scottish Mortgage Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (LON:AV) was last updated on 5/2/2025 by MarketBeat.com Staff From Our PartnersThe next market Nvidia is positioned to dominate …Robots — built by Nvidia. 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