Aviva (AV) Competitors GBX 686.60 +5.00 (+0.73%) As of 10/8/2025 Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsHeadlinesInsider TradesBuy This Stock AV vs. SAGA, BARC, LLOY, LSEG, NWG, STAN, PRU, AIBG, LGEN, and SMTShould you be buying Aviva stock or one of its competitors? The main competitors of Aviva include Saga (SAGA), Barclays (BARC), Lloyds Banking Group (LLOY), London Stock Exchange Group (LSEG), NatWest Group (NWG), Standard Chartered (STAN), Prudential (PRU), AIB Group (AIBG), Legal & General Group (LGEN), and Scottish Mortgage (SMT). These companies are all part of the "financial services" sector. Aviva vs. Its Competitors Saga Barclays Lloyds Banking Group London Stock Exchange Group NatWest Group Standard Chartered Prudential AIB Group Legal & General Group Scottish Mortgage Saga (LON:SAGA) and Aviva (LON:AV) are both financial services companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, analyst recommendations, media sentiment, earnings, institutional ownership, risk, profitability and valuation. Which has preferable valuation and earnings, SAGA or AV? Aviva has higher revenue and earnings than Saga. Saga is trading at a lower price-to-earnings ratio than Aviva, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioSaga£615.90M0.64-£147.23M-£0.44-619.59Aviva£37.44B0.49£1.32B£48.5214.15 Is SAGA or AV more profitable? Aviva has a net margin of 3.52% compared to Saga's net margin of -18.42%. Aviva's return on equity of 14.82% beat Saga's return on equity.Company Net Margins Return on Equity Return on Assets Saga-18.42% -87.14% 2.90% Aviva 3.52%14.82%0.50% Does the media refer more to SAGA or AV? In the previous week, Saga had 13 more articles in the media than Aviva. MarketBeat recorded 17 mentions for Saga and 4 mentions for Aviva. Aviva's average media sentiment score of 0.12 beat Saga's score of 0.09 indicating that Aviva is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Saga 0 Very Positive mention(s) 3 Positive mention(s) 11 Neutral mention(s) 3 Negative mention(s) 0 Very Negative mention(s) Neutral Aviva 1 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Do institutionals and insiders believe in SAGA or AV? 19.4% of Saga shares are owned by institutional investors. Comparatively, 48.5% of Aviva shares are owned by institutional investors. 30.8% of Saga shares are owned by company insiders. Comparatively, 0.2% of Aviva shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth. Which has more volatility & risk, SAGA or AV? Saga has a beta of 2.57, indicating that its share price is 157% more volatile than the S&P 500. Comparatively, Aviva has a beta of 0.89, indicating that its share price is 11% less volatile than the S&P 500. Do analysts rate SAGA or AV? Saga presently has a consensus price target of GBX 285, indicating a potential upside of 4.78%. Aviva has a consensus price target of GBX 711, indicating a potential upside of 3.55%. Given Saga's higher possible upside, analysts plainly believe Saga is more favorable than Aviva.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Saga 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00Aviva 0 Sell rating(s) 1 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 3.00 SummaryAviva beats Saga on 9 of the 15 factors compared between the two stocks. Get Aviva News Delivered to You Automatically Sign up to receive the latest news and ratings for AV and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding AV and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AV vs. The Competition Export to ExcelMetricAvivaInsurance IndustryFinancial SectorLON ExchangeMarket Cap£18.45B£198.38B£6.46B£2.62BDividend Yield6.72%4.97%4.31%5.28%P/E Ratio14.1519.371,353.484,447.62Price / Sales0.4919.811,459.47100,394.18Price / Cash0.901.84127.6427.90Price / Book1.972.163.548.87Net Income£1.32B£1.57B£1.22B£5.89B7 Day Performance-0.61%1.36%1.07%0.70%1 Month PerformanceN/A4.42%6.74%5.81%1 Year Performance45.28%43.61%41.69%155.75% Aviva Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)AVAviva2.1887 of 5 starsGBX 686.60+0.7%GBX 711+3.6%+42.9%£18.45B£37.44B14.1526,382High Trading VolumeSAGASaga1.2199 of 5 starsGBX 273.50+3.0%GBX 285+4.2%+128.4%£393.72M£588.30M-232.963,682BARCBarclays3.1236 of 5 starsGBX 380.80-0.5%GBX 424.33+11.4%+67.6%£53.42B£27.85B940.2587,400LLOYLloyds Banking Group2.8931 of 5 starsGBX 82.80-0.2%GBX 89.40+8.0%+48.3%£49.12B£19.10B1,254.5559,400Trending NewsLSEGLondon Stock Exchange Group3.696 of 5 starsGBX 8,406.27+2.9%£130+54.6%-15.4%£44.02B£9.14B4,526.8025,608Analyst ForecastNWGNatWest Group3.8329 of 5 starsGBX 521.61+0.2%GBX 613.33+17.6%+57.8%£42.01B£15.50B875.1861,000STANStandard Chartered2.2937 of 5 starsGBX 1,452.65+0.6%GBX 1,311.25-9.7%N/A£33.45B£20.46B798.6084,845Gap UpPRUPrudential3.76 of 5 starsGBX 1,048.50+1.4%GBX 1,164.40+11.1%+52.3%£26.77B£21.26B814.6939,900AIBGAIB GroupN/AGBX 656-1.5%N/A+64.0%£14.02B£4.67B732.9610,551LGENLegal & General Group2.0109 of 5 starsGBX 239.33+0.5%GBX 246.67+3.1%N/A£13.47B£18.57B5,366.1411,956SMTScottish Mortgage0.5474 of 5 starsGBX 1,135+1.3%N/A+35.6%£12.87B£1.24B1,200.17N/ANews Coverage Related Companies and Tools Related Companies Saga Alternatives Barclays Alternatives Lloyds Banking Group Alternatives London Stock Exchange Group Alternatives NatWest Group Alternatives Standard Chartered Alternatives Prudential Alternatives AIB Group Alternatives Legal & General Group Alternatives Scottish Mortgage Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (LON:AV) was last updated on 10/9/2025 by MarketBeat.com Staff From Our PartnersBitcoin grabs headlines, but smart money likes this tokenBitcoin grabs headlines, but smart money likes this token My research team has identified the token positio...Crypto 101 Media | SponsoredBuilding The Infrastructure for the Coming Financial ResetWhile China pushes nearly $1 trillion through its new digital currency, one emerging company is quietly buildi...Intellistake | SponsoredMagnificent 7 being replaced by the “Hidden 7”?BULLISH: It's time to buy this 'hidden' AI stock An award-winning stock-rating system has turned BULLISH on...Chaikin Analytics | SponsoredCapital Gains Tax Strategies for SeniorsCapital gains taxes can take a bite out of your retirement income—unless you have a smart strategy. 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