Aviva (AV) Competitors

Aviva (LON:AV) and Saga (LON:SAGA) are both financial services companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, risk, institutional ownership, dividends, profitability, earnings, valuation and media sentiment.

Which has more volatility & risk, AV or SAGA?

Aviva has a beta of 0.89, suggesting that its stock price is 11% less volatile than the S&P 500. Comparatively, Saga has a beta of 2.57, suggesting that its stock price is 157% more volatile than the S&P 500.

Is AV or SAGA more profitable?

Aviva has a net margin of 3.52% compared to Saga's net margin of -18.42%. Aviva's return on equity of 14.82% beat Saga's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Aviva	3.52%	14.82%	0.50%
Saga	-18.42%	-87.14%	2.90%

Is AV or SAGA a better dividend stock?

Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 5.1%. Saga pays an annual dividend of GBX 2 per share and has a dividend yield of 0.9%. Aviva pays out 70.1% of its earnings in the form of a dividend. Saga pays out -1.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Do analysts recommend AV or SAGA?

Aviva currently has a consensus price target of GBX 657.33, suggesting a potential downside of 2.27%. Given Aviva's stronger consensus rating and higher possible upside, equities analysts clearly believe Aviva is more favorable than Saga.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Aviva	0 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	1 Strong Buy rating(s)	3.00
Saga	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Do insiders & institutionals believe in AV or SAGA?

48.5% of Aviva shares are owned by institutional investors. Comparatively, 13.4% of Saga shares are owned by institutional investors. 0.2% of Aviva shares are owned by company insiders. Comparatively, 37.5% of Saga shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Does the media favor AV or SAGA?

In the previous week, Saga had 33 more articles in the media than Aviva. MarketBeat recorded 46 mentions for Saga and 13 mentions for Aviva. Saga's average media sentiment score of 0.10 beat Aviva's score of -0.05 indicating that Saga is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Aviva	1 Very Positive mention(s)	2 Positive mention(s)	5 Neutral mention(s)	1 Negative mention(s)	3 Very Negative mention(s)	Neutral
Saga	6 Very Positive mention(s)	6 Positive mention(s)	25 Neutral mention(s)	6 Negative mention(s)	3 Very Negative mention(s)	Neutral

Which has stronger valuation and earnings, AV or SAGA?

Aviva has higher revenue and earnings than Saga. Saga is trading at a lower price-to-earnings ratio than Aviva, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Aviva	£37.44B	0.48	£1.32B	£48.52	13.86
Saga	£799.48M	0.39	-£147.23M	-£106.79	-2.09

Summary

Aviva beats Saga on 13 of the 19 factors compared between the two stocks.