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Aviva (AV) Competitors

Aviva logo
GBX 668.20 +2.40 (+0.36%)
As of 10/24/2025

AV vs. SAGA, BARC, LLOY, LSEG, NWG, STAN, PRU, AIBG, LGEN, and SMT

Should you be buying Aviva stock or one of its competitors? The main competitors of Aviva include Saga (SAGA), Barclays (BARC), Lloyds Banking Group (LLOY), London Stock Exchange Group (LSEG), NatWest Group (NWG), Standard Chartered (STAN), Prudential (PRU), AIB Group (AIBG), Legal & General Group (LGEN), and Scottish Mortgage (SMT). These companies are all part of the "financial services" sector.

Aviva vs. Its Competitors

Aviva (LON:AV) and Saga (LON:SAGA) are both financial services companies, but which is the better stock? We will compare the two businesses based on the strength of their valuation, risk, institutional ownership, analyst recommendations, earnings, profitability, media sentiment and dividends.

In the previous week, Saga had 21 more articles in the media than Aviva. MarketBeat recorded 27 mentions for Saga and 6 mentions for Aviva. Saga's average media sentiment score of -0.10 beat Aviva's score of -0.18 indicating that Saga is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Aviva
2 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Saga
3 Very Positive mention(s)
2 Positive mention(s)
15 Neutral mention(s)
5 Negative mention(s)
2 Very Negative mention(s)
Neutral

Aviva has higher revenue and earnings than Saga. Saga is trading at a lower price-to-earnings ratio than Aviva, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Aviva£37.44B0.48£1.32B£48.5213.77
Saga£615.90M0.64-£147.23M-£43.90-6.21

Aviva currently has a consensus target price of GBX 690.67, suggesting a potential upside of 3.36%. Saga has a consensus target price of GBX 285, suggesting a potential upside of 4.59%. Given Saga's stronger consensus rating and higher probable upside, analysts plainly believe Saga is more favorable than Aviva.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Aviva
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.50
Saga
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00

Aviva has a net margin of 3.52% compared to Saga's net margin of -18.42%. Aviva's return on equity of 14.82% beat Saga's return on equity.

Company Net Margins Return on Equity Return on Assets
Aviva3.52% 14.82% 0.50%
Saga -18.42%-87.14%2.90%

48.5% of Aviva shares are owned by institutional investors. Comparatively, 19.4% of Saga shares are owned by institutional investors. 0.2% of Aviva shares are owned by company insiders. Comparatively, 30.8% of Saga shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Aviva has a beta of 0.89, indicating that its stock price is 11% less volatile than the S&P 500. Comparatively, Saga has a beta of 2.57, indicating that its stock price is 157% more volatile than the S&P 500.

Summary

Aviva and Saga tied by winning 8 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AV and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AV vs. The Competition

MetricAvivaInsurance IndustryFinancial SectorLON Exchange
Market Cap£17.95B£22.03B£4.94B£2.66B
Dividend Yield6.72%4.97%4.41%5.35%
P/E Ratio13.7719.0623.03400.60
Price / Sales0.4822.991,375.8498,316.76
Price / Cash0.901.84127.7627.90
Price / Book1.912.152.167.26
Net Income£1.32B£1.57B£1.22B£5.88B
7 Day Performance2.17%0.73%0.97%1.08%
1 Month Performance-0.24%1.30%1.27%1.73%
1 Year Performance41.03%41.33%38.23%111.59%

Aviva Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AV
Aviva
1.8824 of 5 stars
GBX 668.20
+0.4%
GBX 690.67
+3.4%
+40.4%£17.95B£37.44B13.7726,382High Trading Volume
SAGA
Saga
1.3862 of 5 stars
GBX 271
+0.9%
GBX 285
+5.2%
+129.5%£390.12M£615.90M-617.313,682Trending News
BARC
Barclays
3.6201 of 5 stars
GBX 374.70
+0.6%
GBX 424.33
+13.2%
+56.5%£52.34B£27.85B925.1987,400Trending News
Earnings Report
Analyst Forecast
LLOY
Lloyds Banking Group
2.8843 of 5 stars
GBX 83.58
+0.8%
GBX 90
+7.7%
+38.7%£49.45B£19.10B1,266.4259,400Trending News
Earnings Report
Analyst Forecast
LSEG
London Stock Exchange Group
3.5036 of 5 stars
GBX 8,884
+1.2%
£128.40
+44.5%
-8.1%£46.20B£9.14B4,784.0625,608Trending News
NWG
NatWest Group
3.9939 of 5 stars
GBX 544
+0.4%
GBX 613.33
+12.7%
+56.6%£43.68B£15.50B912.7561,000Positive News
Earnings Report
STAN
Standard Chartered
2.4783 of 5 stars
GBX 1,445.21
-0.7%
GBX 1,311.25
-9.3%
+66.3%£33.12B£20.46B794.5184,845Trending News
PRU
Prudential
3.9498 of 5 stars
GBX 1,012.50
+0.5%
GBX 1,189.40
+17.5%
+58.5%£25.80B£21.26B786.7139,900
AIBG
AIB Group
N/AGBX 654
-0.9%
N/A+56.7%£14.26B£4.67B730.7310,551News Coverage
LGEN
Legal & General Group
2.166 of 5 stars
GBX 238.70
+1.4%
GBX 254.67
+6.7%
+7.4%£13.44B£27.99B5,352.0211,956News Coverage
SMT
Scottish Mortgage
0.6284 of 5 stars
GBX 1,110
-3.6%
N/A+31.6%£12.50B£1.24B1,173.73N/ANews Coverage
Gap Down
High Trading Volume

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This page (LON:AV) was last updated on 10/25/2025 by MarketBeat.com Staff
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