Aviva (AV) Competitors GBX 670.20 +2.60 (+0.39%) As of 09/12/2025 Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsHeadlinesInsider TradesBuy This Stock AV vs. SAGA, BARC, LSEG, LLOY, NWG, STAN, PRU, LGEN, AIBG, and SMTShould you be buying Aviva stock or one of its competitors? The main competitors of Aviva include Saga (SAGA), Barclays (BARC), London Stock Exchange Group (LSEG), Lloyds Banking Group (LLOY), NatWest Group (NWG), Standard Chartered (STAN), Prudential (PRU), Legal & General Group (LGEN), AIB Group (AIBG), and Scottish Mortgage (SMT). These companies are all part of the "financial services" sector. Aviva vs. Its Competitors Saga Barclays London Stock Exchange Group Lloyds Banking Group NatWest Group Standard Chartered Prudential Legal & General Group AIB Group Scottish Mortgage Aviva (LON:AV) and Saga (LON:SAGA) are both financial services companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, institutional ownership, earnings, dividends, profitability, risk, valuation and analyst recommendations. Do insiders and institutionals have more ownership in AV or SAGA? 48.5% of Aviva shares are owned by institutional investors. Comparatively, 19.4% of Saga shares are owned by institutional investors. 0.2% of Aviva shares are owned by company insiders. Comparatively, 29.9% of Saga shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term. Does the media prefer AV or SAGA? In the previous week, Saga had 8 more articles in the media than Aviva. MarketBeat recorded 21 mentions for Saga and 13 mentions for Aviva. Saga's average media sentiment score of 0.17 beat Aviva's score of 0.12 indicating that Saga is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Aviva 1 Very Positive mention(s) 2 Positive mention(s) 7 Neutral mention(s) 3 Negative mention(s) 0 Very Negative mention(s) Neutral Saga 3 Very Positive mention(s) 1 Positive mention(s) 10 Neutral mention(s) 5 Negative mention(s) 2 Very Negative mention(s) Neutral Which has more volatility and risk, AV or SAGA? Aviva has a beta of 0.89, meaning that its stock price is 11% less volatile than the S&P 500. Comparatively, Saga has a beta of 2.57, meaning that its stock price is 157% more volatile than the S&P 500. Is AV or SAGA more profitable? Aviva has a net margin of 3.52% compared to Saga's net margin of -18.42%. Aviva's return on equity of 14.82% beat Saga's return on equity.Company Net Margins Return on Equity Return on Assets Aviva3.52% 14.82% 0.50% Saga -18.42%-87.14%2.90% Do analysts prefer AV or SAGA? Aviva presently has a consensus target price of GBX 711, indicating a potential upside of 6.09%. Given Aviva's stronger consensus rating and higher probable upside, equities analysts clearly believe Aviva is more favorable than Saga.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Aviva 0 Sell rating(s) 1 Hold rating(s) 2 Buy rating(s) 1 Strong Buy rating(s) 3.00Saga 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Which has better valuation & earnings, AV or SAGA? Aviva has higher revenue and earnings than Saga. Saga is trading at a lower price-to-earnings ratio than Aviva, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAviva£37.44B0.48£1.32B£48.5213.81Saga£588.30M0.50-£147.23M-£1.17-172.91 SummaryAviva beats Saga on 11 of the 17 factors compared between the two stocks. Get Aviva News Delivered to You Automatically Sign up to receive the latest news and ratings for AV and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding AV and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AV vs. The Competition Export to ExcelMetricAvivaInsurance IndustryFinancial SectorLON ExchangeMarket Cap£18.01B£195.43B£6.38B£2.58BDividend Yield6.72%4.99%4.31%5.30%P/E Ratio13.8118.651,776.405,410.64Price / Sales0.4817.531,352.3296,691.08Price / Cash0.901.84127.4727.93Price / Book1.921.952.067.76Net Income£1.32B£1.57B£1.23B£5.89B7 Day Performance2.10%-0.27%7.03%6.47%1 Month Performance2.16%-0.22%7.46%55.90%1 Year Performance35.97%39.08%30.84%147.80% Aviva Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)AVAviva2.3048 of 5 starsGBX 670.20+0.4%GBX 711+6.1%+36.1%£18.01B£37.44B13.8126,382High Trading VolumeSAGASagaN/AGBX 207.50-3.3%N/A+96.7%£308.78M£588.30M-176.753,682BARCBarclays2.8671 of 5 starsGBX 367.30+1.9%GBX 409.33+11.4%+73.9%£50.60B£27.85B906.9187,400Trending NewsAnalyst ForecastLSEGLondon Stock Exchange Group3.0982 of 5 starsGBX 9,218+0.5%£130+41.0%-17.6%£48.06B£9.14B4,963.9225,608News CoverageAnalyst ForecastLLOYLloyds Banking Group2.6261 of 5 starsGBX 79.93+0.5%GBX 86.80+8.6%+42.5%£47.34B£19.10B1,211.1159,400Trending NewsAnalyst ForecastNWGNatWest Group3.9982 of 5 starsGBX 516.38+1.1%GBX 594.17+15.1%+59.3%£41.17B£15.50B866.4061,000News CoverageAnalyst ForecastSTANStandard Chartered2.2065 of 5 starsGBX 1,379-0.5%GBX 1,266.25-8.2%+89.0%£31.95B£20.46B758.1184,845Analyst ForecastPRUPrudential3.292 of 5 starsGBX 991.80+0.3%GBX 1,156.40+16.6%+66.3%£25.25B£13.19B1,180.7139,900LGENLegal & General Group1.5693 of 5 starsGBX 245.38-1.1%GBX 246.67+0.5%+6.3%£13.95B£18.57B8,579.6911,956Positive NewsAIBGAIB GroupN/AGBX 618+2.7%N/A+45.6%£12.82B£4.67B690.5010,551News CoverageSMTScottish Mortgage0.5463 of 5 starsGBX 1,088.16-0.9%N/A+36.9%£12.47B£1.24B1,150.64N/ANews CoveragePositive News Related Companies and Tools Related Companies Saga Alternatives Barclays Alternatives London Stock Exchange Group Alternatives Lloyds Banking Group Alternatives NatWest Group Alternatives Standard Chartered Alternatives Prudential Alternatives Legal & General Group Alternatives AIB Group Alternatives Scottish Mortgage Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (LON:AV) was last updated on 9/13/2025 by MarketBeat.com Staff From Our PartnersHe Called Nvidia at $1.10. 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