Aviva (AV) Competitors

Saga (LON:SAGA) and Aviva (LON:AV) are both financial services companies, but which is the better business? We will compare the two businesses based on the strength of their institutional ownership, profitability, valuation, analyst recommendations, media sentiment, earnings, risk and dividends.

Which has more risk and volatility, SAGA or AV?

Saga has a beta of 2.57, suggesting that its stock price is 157% more volatile than the S&P 500. Comparatively, Aviva has a beta of 0.89, suggesting that its stock price is 11% less volatile than the S&P 500.

Which has higher earnings and valuation, SAGA or AV?

Aviva has higher revenue and earnings than Saga. Saga is trading at a lower price-to-earnings ratio than Aviva, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Saga	£799.48M	0.31	-£147.23M	-£106.79	-1.65
Aviva	£37.44B	0.45	£1.32B	£48.52	12.80

Does the media prefer SAGA or AV?

In the previous week, Saga had 24 more articles in the media than Aviva. MarketBeat recorded 30 mentions for Saga and 6 mentions for Aviva. Aviva's average media sentiment score of 0.06 beat Saga's score of 0.03 indicating that Aviva is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Saga	4 Very Positive mention(s)	6 Positive mention(s)	13 Neutral mention(s)	7 Negative mention(s)	0 Very Negative mention(s)	Neutral
Aviva	0 Very Positive mention(s)	3 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do institutionals & insiders have more ownership in SAGA or AV?

13.4% of Saga shares are held by institutional investors. Comparatively, 48.5% of Aviva shares are held by institutional investors. 37.5% of Saga shares are held by company insiders. Comparatively, 0.2% of Aviva shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Is SAGA or AV more profitable?

Aviva has a net margin of 3.52% compared to Saga's net margin of -18.42%. Aviva's return on equity of 14.82% beat Saga's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Saga	-18.42%	-87.14%	2.90%
Aviva	3.52%	14.82%	0.50%

Is SAGA or AV a better dividend stock?

Saga pays an annual dividend of GBX 2 per share and has a dividend yield of 1.1%. Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 5.5%. Saga pays out -1.9% of its earnings in the form of a dividend. Aviva pays out 70.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Do analysts prefer SAGA or AV?

Aviva has a consensus target price of GBX 592.50, suggesting a potential downside of 4.62%. Given Aviva's stronger consensus rating and higher possible upside, analysts clearly believe Aviva is more favorable than Saga.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Saga	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Aviva	0 Sell rating(s)	0 Hold rating(s)	3 Buy rating(s)	1 Strong Buy rating(s)	3.25

Summary

Aviva beats Saga on 14 of the 19 factors compared between the two stocks.