Aviva (AV) Competitors

Aviva (LON:AV) and Saga (LON:SAGA) are both financial services companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, earnings, media sentiment, dividends, analyst recommendations, valuation, risk and profitability.

Do analysts prefer AV or SAGA?

Aviva currently has a consensus target price of GBX 636, suggesting a potential upside of 0.25%. Given Aviva's stronger consensus rating and higher probable upside, analysts plainly believe Aviva is more favorable than Saga.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Aviva	0 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	1 Strong Buy rating(s)	3.00
Saga	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Which has stronger earnings & valuation, AV or SAGA?

Aviva has higher revenue and earnings than Saga. Saga is trading at a lower price-to-earnings ratio than Aviva, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Aviva	£37.44B	0.46	£1.32B	£48.52	13.07
Saga	£799.48M	0.30	-£147.23M	-£106.79	-1.64

Is AV or SAGA a better dividend stock?

Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 5.4%. Saga pays an annual dividend of GBX 2 per share and has a dividend yield of 1.1%. Aviva pays out 70.1% of its earnings in the form of a dividend. Saga pays out -1.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Does the media refer more to AV or SAGA?

In the previous week, Saga had 36 more articles in the media than Aviva. MarketBeat recorded 40 mentions for Saga and 4 mentions for Aviva. Aviva's average media sentiment score of 0.21 beat Saga's score of -0.03 indicating that Aviva is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Aviva	1 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Saga	3 Very Positive mention(s)	8 Positive mention(s)	20 Neutral mention(s)	4 Negative mention(s)	5 Very Negative mention(s)	Neutral

Is AV or SAGA more profitable?

Aviva has a net margin of 3.52% compared to Saga's net margin of -18.42%. Aviva's return on equity of 14.82% beat Saga's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Aviva	3.52%	14.82%	0.50%
Saga	-18.42%	-87.14%	2.90%

Which has more risk & volatility, AV or SAGA?

Aviva has a beta of 0.89, meaning that its share price is 11% less volatile than the S&P 500. Comparatively, Saga has a beta of 2.57, meaning that its share price is 157% more volatile than the S&P 500.

Do insiders & institutionals have more ownership in AV or SAGA?

48.5% of Aviva shares are owned by institutional investors. Comparatively, 13.4% of Saga shares are owned by institutional investors. 0.2% of Aviva shares are owned by company insiders. Comparatively, 37.5% of Saga shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Summary

Aviva beats Saga on 14 of the 19 factors compared between the two stocks.