Aviva (AV) Competitors GBX 668.20 +2.40 (+0.36%) As of 10/24/2025 Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsHeadlinesInsider TradesBuy This Stock AV vs. SAGA, BARC, LLOY, LSEG, NWG, STAN, PRU, AIBG, LGEN, and SMTShould you be buying Aviva stock or one of its competitors? The main competitors of Aviva include Saga (SAGA), Barclays (BARC), Lloyds Banking Group (LLOY), London Stock Exchange Group (LSEG), NatWest Group (NWG), Standard Chartered (STAN), Prudential (PRU), AIB Group (AIBG), Legal & General Group (LGEN), and Scottish Mortgage (SMT). These companies are all part of the "financial services" sector. Aviva vs. Its Competitors Saga Barclays Lloyds Banking Group London Stock Exchange Group NatWest Group Standard Chartered Prudential AIB Group Legal & General Group Scottish Mortgage Aviva (LON:AV) and Saga (LON:SAGA) are both financial services companies, but which is the better stock? We will compare the two businesses based on the strength of their valuation, risk, institutional ownership, analyst recommendations, earnings, profitability, media sentiment and dividends. Does the media favor AV or SAGA? In the previous week, Saga had 21 more articles in the media than Aviva. MarketBeat recorded 27 mentions for Saga and 6 mentions for Aviva. Saga's average media sentiment score of -0.10 beat Aviva's score of -0.18 indicating that Saga is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Aviva 2 Very Positive mention(s) 2 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Saga 3 Very Positive mention(s) 2 Positive mention(s) 15 Neutral mention(s) 5 Negative mention(s) 2 Very Negative mention(s) Neutral Which has higher earnings & valuation, AV or SAGA? Aviva has higher revenue and earnings than Saga. Saga is trading at a lower price-to-earnings ratio than Aviva, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAviva£37.44B0.48£1.32B£48.5213.77Saga£615.90M0.64-£147.23M-£43.90-6.21 Do analysts recommend AV or SAGA? Aviva currently has a consensus target price of GBX 690.67, suggesting a potential upside of 3.36%. Saga has a consensus target price of GBX 285, suggesting a potential upside of 4.59%. Given Saga's stronger consensus rating and higher probable upside, analysts plainly believe Saga is more favorable than Aviva.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Aviva 1 Sell rating(s) 1 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.50Saga 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00 Is AV or SAGA more profitable? Aviva has a net margin of 3.52% compared to Saga's net margin of -18.42%. Aviva's return on equity of 14.82% beat Saga's return on equity.Company Net Margins Return on Equity Return on Assets Aviva3.52% 14.82% 0.50% Saga -18.42%-87.14%2.90% Do insiders & institutionals believe in AV or SAGA? 48.5% of Aviva shares are owned by institutional investors. Comparatively, 19.4% of Saga shares are owned by institutional investors. 0.2% of Aviva shares are owned by company insiders. Comparatively, 30.8% of Saga shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term. Which has more risk and volatility, AV or SAGA? Aviva has a beta of 0.89, indicating that its stock price is 11% less volatile than the S&P 500. Comparatively, Saga has a beta of 2.57, indicating that its stock price is 157% more volatile than the S&P 500. SummaryAviva and Saga tied by winning 8 of the 16 factors compared between the two stocks. Get Aviva News Delivered to You Automatically Sign up to receive the latest news and ratings for AV and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding AV and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AV vs. The Competition Export to ExcelMetricAvivaInsurance IndustryFinancial SectorLON ExchangeMarket Cap£17.95B£22.03B£4.94B£2.66BDividend Yield6.72%4.97%4.41%5.35%P/E Ratio13.7719.0623.03400.60Price / Sales0.4822.991,375.8498,316.76Price / Cash0.901.84127.7627.90Price / Book1.912.152.167.26Net Income£1.32B£1.57B£1.22B£5.88B7 Day Performance2.17%0.73%0.97%1.08%1 Month Performance-0.24%1.30%1.27%1.73%1 Year Performance41.03%41.33%38.23%111.59% Aviva Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)AVAviva1.8824 of 5 starsGBX 668.20+0.4%GBX 690.67+3.4%+40.4%£17.95B£37.44B13.7726,382High Trading VolumeSAGASaga1.3862 of 5 starsGBX 271+0.9%GBX 285+5.2%+129.5%£390.12M£615.90M-617.313,682Trending NewsBARCBarclays3.6201 of 5 starsGBX 374.70+0.6%GBX 424.33+13.2%+56.5%£52.34B£27.85B925.1987,400Trending NewsEarnings ReportAnalyst ForecastLLOYLloyds Banking Group2.8843 of 5 starsGBX 83.58+0.8%GBX 90+7.7%+38.7%£49.45B£19.10B1,266.4259,400Trending NewsEarnings ReportAnalyst ForecastLSEGLondon Stock Exchange Group3.5036 of 5 starsGBX 8,884+1.2%£128.40+44.5%-8.1%£46.20B£9.14B4,784.0625,608Trending NewsNWGNatWest Group3.9939 of 5 starsGBX 544+0.4%GBX 613.33+12.7%+56.6%£43.68B£15.50B912.7561,000Positive NewsEarnings ReportSTANStandard Chartered2.4783 of 5 starsGBX 1,445.21-0.7%GBX 1,311.25-9.3%+66.3%£33.12B£20.46B794.5184,845Trending NewsPRUPrudential3.9498 of 5 starsGBX 1,012.50+0.5%GBX 1,189.40+17.5%+58.5%£25.80B£21.26B786.7139,900AIBGAIB GroupN/AGBX 654-0.9%N/A+56.7%£14.26B£4.67B730.7310,551News CoverageLGENLegal & General Group2.166 of 5 starsGBX 238.70+1.4%GBX 254.67+6.7%+7.4%£13.44B£27.99B5,352.0211,956News CoverageSMTScottish Mortgage0.6284 of 5 starsGBX 1,110-3.6%N/A+31.6%£12.50B£1.24B1,173.73N/ANews CoverageGap DownHigh Trading Volume Related Companies and Tools Related Companies Saga Alternatives Barclays Alternatives Lloyds Banking Group Alternatives London Stock Exchange Group Alternatives NatWest Group Alternatives Standard Chartered Alternatives Prudential Alternatives AIB Group Alternatives Legal & General Group Alternatives Scottish Mortgage Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (LON:AV) was last updated on 10/25/2025 by MarketBeat.com Staff From Our PartnersNEW LAW: Congress Approves Setup For Digital Dollar?Trump Ally Says Congress Approved the Setup for a Digital Dollar 2.0 But according to Rep. 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