Apple (AAPL) Stock Forecast & Price Target

$333.63 +0.74 (+0.22%)

Closing price 10/6/2026 04:00 PM Eastern

Extended Trading

$333.96 +0.33 (+0.10%)

As of 10/6/2026 07:59 PM Eastern

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Apple - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 42 Analyst Ratings

Sell
2

Hold
14

Buy
26

Based on 42 Wall Street analysts who have issued ratings for Apple in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 42 analysts, 2 have given a sell rating, 14 have given a hold rating, 25 have given a buy rating, and 1 has given a strong buy rating for AAPL.

Consensus Price Target

$340.02
1.92% Upside

According to the 42 analysts' twelve-month price targets for Apple, the average price target is $340.02. The highest price target for AAPL is $400.00, while the lowest price target for AAPL is $245.00. The average price target represents a forecasted upside of 1.92% from the current price of $333.63.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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AAPL Analyst Ratings Over Time

Type	Current Forecast 10/7/25 to 10/7/26	1 Month Ago 9/7/25 to 9/7/26	3 Months Ago 7/9/25 to 7/9/26	1 Year Ago 10/7/24 to 10/7/25
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	3 Strong Buy rating(s)
Buy	25 Buy rating(s)	25 Buy rating(s)	23 Buy rating(s)	15 Buy rating(s)
Hold	14 Hold rating(s)	13 Hold rating(s)	11 Hold rating(s)	13 Hold rating(s)
Sell	2 Sell rating(s)	3 Sell rating(s)	1 Sell rating(s)	2 Sell rating(s)
Consensus Price Target	$340.02	$335.78	$317.43	$247.49
Forecasted Upside	1.92% Upside	4.94% Upside	0.40% Upside	-3.51% Downside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

AAPL Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

AAPL Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Apple Stock vs. The Competition

Type	Apple	Technology Companies	Broader Market
Consensus Rating Score	2.60	2.23	2.53
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	1.92% Upside	599.84% Upside	19.86% Upside
News Sentiment Rating	Positive News See Recent AAPL News	Neutral News	Neutral News

Recent Analyst Forecasts and Stock Ratings

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
10/6/2026	UBS Group 4 of 5 stars	David Vogt 5 of 5 stars	Reiterated Rating	Neutral
10/1/2026	Morgan Stanley 3 of 5 stars	Erik Woodring 5 of 5 stars	Set Target	Overweight	$360.00 ➝ $355.00	+7.55%
10/1/2026	Needham & Company LLC 4 of 5 stars	Laura Martin 2 of 5 stars	Reiterated Rating	Hold
9/25/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform
9/23/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Wamsi Mohan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$370.00	+9.81%
9/21/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Samik Chatterjee Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy
9/18/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy (B) ➝ Buy (B-)
9/18/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target	Outperform	$365.00 ➝ $380.00	+12.76%
9/18/2026	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$380.00	+12.76%
9/14/2026	Phillip Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Neutral	$290.00 ➝ $300.00	-9.93%
Get the Latest News and Ratings for AAPL and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Apple and its competitors with MarketBeat's FREE daily newsletter.
9/10/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Atif Malik Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy
9/10/2026	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Market Perform
9/10/2026	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Krish Sankar Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$400.00	+25.13%
9/10/2026	Rosenblatt Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Barton Crockett Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Neutral	$303.00	-3.91%
9/9/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Edison Lee Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Underperform
9/8/2026	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nicolas Cote-Colisson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$366.00	+14.39%
9/8/2026	Moffett Nathanson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Neutral	$270.00 ➝ $304.00	-4.99%
9/4/2026	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brandon Nispel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Underweight
9/2/2026	DA Davidson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Gil Luria Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Neutral	$270.00	-16.92%
8/17/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Ng Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Buy
8/17/2026	BTIG Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Neutral
8/17/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Hold
8/17/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Neutral ➝ Overweight
8/17/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Timm Schulze-Melander Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Neutral ➝ Buy	$400.00	+30.75%
8/11/2026	Daiwa Securities Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Outperform	$325.00 ➝ $335.00	+0.58%
8/6/2026	Citic Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target		$300.00 ➝ $349.00	+4.78%
8/4/2026	CICC Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Outperform	$310.00 ➝ $340.00	+2.08%
8/4/2026	China Renaissance Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Hold	$329.00 ➝ $280.00	-7.72%
8/4/2026	DZ Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Hold	$310.00	+2.17%
7/31/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Aaron Rakers Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight	$310.00 ➝ $350.00	+4.97%
7/31/2026	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Market Perform
7/31/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Tim Long Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Underweight	$253.00 ➝ $245.00	-26.52%
7/31/2026	Maxim Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Tom Forte Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$350.00 ➝ $380.00	+14.09%
7/24/2026	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	William Power Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$310.00 ➝ $330.00	+2.59%
7/15/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$365.00	+11.83%
6/24/2026	Arete Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$305.00 ➝ $335.00	+0.58%
6/22/2026	KGI Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Outperform ➝ Hold	$315.00	+5.70%
6/8/2026	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target		$325.00 ➝ $375.00	+12.59%
6/5/2026	Wedbush Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Daniel Ives Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$400.00	+28.52%
5/14/2026	Tigress Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ivan Feinseth Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Strong-Buy	$305.00 ➝ $375.00	+25.81%
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5/1/2026	Monness Crespi & Hardt Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$315.00 ➝ $335.00	+23.46%
4/17/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	David O'Connor Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Neutral ➝ Outperform	$300.00	+13.90%
3/2/2026	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$330.00	+24.38%
2/2/2026	Scotiabank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$330.00	+22.20%
1/26/2026	Stephens Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$315.00	+23.43%
12/5/2025	CLSA Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bhavtosh Vajpayee Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$265.00 ➝ $330.00	+17.56%
10/31/2025	Melius Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ben Reitzes Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$345.00	+27.12%
8/13/2025	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 03:27 AM ET.

Should I Buy Apple Stock? AAPL Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, October 4, 2026. Please send any questions or comments about these Apple pros and cons to contact@marketbeat.com.

Apple
Bull Case

Here are some ways that investors could benefit from investing in Apple:

Apple demonstrated strong fundamental performance in its most recent quarter, reporting earnings per share of $2.02, which beat the consensus estimate of $1.89, while revenue of $109.42 billion also exceeded expectations and grew 16.4% year-over-year, indicating robust demand and operational efficiency.
The stock is currently trading at $333.69, which is near its 52-week high of $345.34, reflecting strong market momentum and investor confidence in the company's ability to execute on its product roadmap and maintain its premium brand positioning.
Apple is launching new safeguards to protect its devices from probing AI agents, a move that may strengthen user trust and help preserve its security-focused ecosystem as agentic AI becomes more prominent, potentially differentiating its platform from competitors in the AI race.
The fall product cycle is acting as a near-term tailwind, with analysts expecting significant sales of the new foldable iPhone Duo and other hardware, while new Apple Watch health features and potential smart-home products could broaden the company’s ecosystem and drive additional revenue streams.
Wall Street analysts maintain a "Moderate Buy" consensus rating with a price target of $340.02, suggesting that despite recent gains, there is still perceived upside potential as institutions like Symphony Financial Ltd. Co. continue to boost their stakes in the company.

Apple
Bear Case

Investors should be bearish about investing in Apple for these reasons:

A jury’s $5.7 billion patent verdict against Apple has raised concerns about potential ongoing royalties and pressure on hardware margins, which could erode the company's historically high profit margins if the ruling results in significant future payments.
Investors remain worried that AI agents from rivals such as Meta could bypass the App Store, which threatens to weaken Apple’s high-margin services business that has been a key driver of recent growth and valuation support.
Apple's current P/E ratio of 38.27 is relatively high, suggesting the stock may be overvalued relative to its growth rate, with analysts noting limited upside after the stock's strong run and its rich valuation compared to historical averages.
Higher memory and component costs, along with possible iPhone pricing pressure, are offsetting much of the expected product-revenue benefit, as noted by Morgan Stanley, which could squeeze profitability even if unit sales remain strong.
Insider selling activity has been notable, with Senior Vice President Jennifer Newstead selling 2,399 shares valued at approximately $806,496 in late September, adding modest insider-selling pressure that may signal caution among company leadership.

AAPL Forecast - Frequently Asked Questions

According to the research reports of 42 Wall Street equities research analysts, the average twelve-month stock price forecast for Apple is $340.02, with a high forecast of $400.00 and a low forecast of $245.00.

42 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Apple in the last twelve months. There are currently 2 sell ratings, 14 hold ratings, 25 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" AAPL shares.

According to analysts, Apple's stock has a predicted upside of 1.92% based on their 12-month stock forecasts.

Over the previous 90 days, Apple's stock had 7 downgrades and 3 upgrades by analysts.

Apple has been rated by research analysts at Bank of America, Barclays, BTIG Research, China Renaissance, CICC Research, Citic Securities, Citigroup, DA Davidson, Daiwa Securities Group, Deutsche Bank Aktiengesellschaft, DZ Bank, Evercore, HSBC, Jefferies Financial Group, JPMorgan Chase & Co., KeyCorp, Loop Capital, Maxim Group, Moffett Nathanson, Morgan Stanley, Needham & Company LLC, Oppenheimer, Phillip Securities, Piper Sandler, Raymond James Financial, Robert W. Baird, Rosenblatt Securities, Rothschild & Co Redburn, Royal Bank Of Canada, Sanford C. Bernstein, TD Cowen, The Goldman Sachs Group, UBS Group, Weiss Ratings, and Wells Fargo & Company in the past 90 days.

Analysts like Apple more than other "technology" companies. The consensus rating for Apple is Moderate Buy while the average consensus rating for "technology" companies is Hold. Learn more on how AAPL compares to other companies.

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MarketBeat monitors more than a dozen sources for Apple analyst ratings, with the most recent rating issued on 10/6/2026.

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Apple (AAPL) Stock Forecast & Price Target

Apple - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

AAPL Analyst Ratings Over Time

AAPL Analyst Recommendations By Month

AAPL Price Targets by Month

Apple Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Apple Stock? AAPL Pros and Cons Explained

Apple
Bull Case

Apple
Bear Case

AAPL Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Apple Recommendations

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

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Apple (AAPL) Stock Forecast & Price Target

Apple - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

AAPL Analyst Ratings Over Time

AAPL Analyst Recommendations By Month

AAPL Price Targets by Month

Apple Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Apple Stock? AAPL Pros and Cons Explained

Apple Bull Case

Apple Bear Case

AAPL Forecast - Frequently Asked Questions

What is Apple's forecast for 2026?

Should I buy or sell Apple stock right now?

Does Apple's stock price have much upside?

Has Apple been upgraded or downgraded by Wall Street analysts recently?

What analysts cover Apple?

Do Wall Street analysts like Apple more than its competitors?

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Apple Recommendations

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

Apple
Bull Case

Apple
Bear Case