Apple (AAPL) Stock Forecast & Price Target

$206.86 -1.92 (-0.92%)

As of 04:00 PM Eastern

Apple - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 34 Analyst Ratings

Sell
4

Hold
10

Buy
20

Based on 34 Wall Street analysts who have issued ratings for Apple in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 34 analysts, 4 have given a sell rating, 10 have given a hold rating, 18 have given a buy rating, and 2 have given a strong buy rating for AAPL.

Consensus Price Target

$235.80
13.99% Upside

According to the 34 analysts' twelve-month price targets for Apple, the average price target is $235.80. The highest price target for AAPL is $300.00, while the lowest price target for AAPL is $170.00. The average price target represents a forecasted upside of 13.99% from the current price of $206.86.

Get the Latest News and Ratings for AAPL and Related Stocks

Enter your email address to receive the latest news and analysts' ratings for Apple and its competitors.

AAPL Analyst Ratings Over Time

Type	Current Forecast 5/20/24 to 5/20/25	1 Month Ago 4/20/24 to 4/20/25	3 Months Ago 2/20/24 to 2/19/25	1 Year Ago 5/21/23 to 5/20/24
Strong Buy	2 Strong Buy rating(s)	2 Strong Buy rating(s)	2 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	18 Buy rating(s)	22 Buy rating(s)	21 Buy rating(s)	20 Buy rating(s)
Hold	10 Hold rating(s)	9 Hold rating(s)	9 Hold rating(s)	12 Hold rating(s)
Sell	4 Sell rating(s)	2 Sell rating(s)	4 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$235.80	$235.85	$244.85	$204.71
Forecasted Upside	13.99% Upside	19.85% Upside	-0.01% Downside	7.15% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

AAPL Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

AAPL Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Apple Stock vs. The Competition

Type	Apple	Computer and Technology Companies	S&P 500
Consensus Rating Score	2.53	2.65	2.54
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	12.94% Upside	115.64% Upside	12.69% Upside
News Sentiment Rating	Positive News See Recent AAPL News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
5/16/2025	Wedbush 3 of 5 stars	Daniel Ives Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Outperform ➝ Outperform	$270.00 ➝ $270.00	+28.26%
5/12/2025	Morgan Stanley 3 of 5 stars		Reiterated Rating	Overweight ➝ Overweight
5/5/2025	Citigroup 3 of 5 stars		Reiterated Rating	Cautious ➝ Cautious
5/2/2025	Scotiabank Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Market Perform
5/2/2025	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy	$290.00 ➝ $275.00	+28.91%
5/2/2025	Monness Crespi & Hardt Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy	$260.00 ➝ $245.00	+14.85%
5/2/2025	Rosenblatt Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating	B. Crockett Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Buy ➝ Neutral	$217.00	+1.73%
5/2/2025	Needham & Company LLC Subscribe to MarketBeat All Access for the recommendation accuracy rating	Laura Martin Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Buy	$225.00 ➝ $225.00	+5.48%
5/2/2025	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating	Gil Luria Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$230.00 ➝ $250.00	+17.19%
5/2/2025	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Edison Lee Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Hold ➝ Underperform	$167.88 ➝ $170.62	-20.02%
Get the Latest News and Ratings for AAPL and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Apple and its competitors with MarketBeat's FREE daily newsletter.
4/30/2025	Loop Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Baruah Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Hold ➝ Hold	$230.00 ➝ $215.00	+1.79%
4/30/2025	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating	Tim Long Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Underweight ➝ Underweight	$197.00 ➝ $173.00	-18.09%
4/30/2025	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating	Srini Pajjuir Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Outperform ➝ Outperform	$250.00 ➝ $230.00	+8.90%
4/24/2025	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy	$250.00 ➝ $240.00	+17.32%
4/23/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Michael Ng Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy ➝ Buy	$259.00 ➝ $256.00	+25.51%
4/23/2025	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	D. Vogt Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Neutral ➝ Neutral	$236.00 ➝ $210.00	+1.16%
4/22/2025	China Renaissance Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Sun Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Buy	$241.00	+24.77%
4/14/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating	Samik Chatterjee Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Overweight ➝ Overweight	$270.00 ➝ $245.00	+23.64%
4/14/2025	KeyCorp Subscribe to MarketBeat All Access for the recommendation accuracy rating	B. Nispel Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Underweight ➝ Sector Weight
4/3/2025	Tigress Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating	Ivan Feinseth Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Strong-Buy ➝ Strong-Buy	$295.00 ➝ $300.00	+33.99%
3/18/2025	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating	Amit Daryanani Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$260.00 ➝ $275.00	+28.50%
2/21/2025	Maxim Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Hold	$215.00	-12.45%
1/31/2025	Redburn Partners Subscribe to MarketBeat All Access for the recommendation accuracy rating		Set Target		$230.00	-6.33%
1/31/2025	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Kelleher Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
1/29/2025	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating	Martin Yang Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Outperform ➝ Market Perform
1/7/2025	Moffett Nathanson Subscribe to MarketBeat All Access for the recommendation accuracy rating	C. Moffett Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Neutral ➝ Sell	$202.00 ➝ $188.00	-23.27%
1/3/2025	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$240.00 ➝ $260.00	+6.62%
12/9/2024	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$275.00	+13.24%
10/9/2024	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Neutral ➝ Neutral	$225.00 ➝ $225.00	-0.34%
9/25/2024	New Street Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Neutral ➝ Neutral	$225.00 ➝ $225.00	-0.61%
8/27/2024	Melius Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	B. Reitzes Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Buy	$265.00 ➝ $265.00	+16.65%
7/25/2024	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$200.00 ➝ $240.00	+9.82%
7/17/2024	Cfra Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$240.00 ➝ $260.00	+13.72%
7/9/2024	Piper Sandler Companies Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Neutral	$190.00 ➝ $225.00	-1.24%
6/14/2024	Erste Group Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Hold ➝ Buy
5/4/2024	Canaccord Genuity Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$200.00 ➝ $215.00	+17.24%
5/3/2024	Itau BBA Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Underperform ➝ Market Perform	$162.00 ➝ $188.00	+1.76%
3/28/2024	DZ Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Hold	$180.00	+3.86%
1/10/2024	Redburn Atlantic Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Buy ➝ Neutral	$200.00	+8.03%
9/15/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Outperform	$220.00	+26.34%
AI Firm Enters America's Largest Medicaid Market (Ad) New York's $95B system just approved a new AI healthcare platform. Here's what to know. A major shift in U.S. healthcare could be starting in New York. One AI-driven platform was recently approved as an in-network option in the state's $95 billion Medicaid system-serving nearly 7 million people. The platform supports doctors by streamlining diagnosis and care, using artificial intelligence to improve speed, accuracy, and access. Learn how this company is unlocking access to massive public markets
7/24/2023	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$180.00 ➝ $210.00	+9.41%
6/5/2023	58.com Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Maintains
6/2/2023	51job Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Maintains

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 05:09 PM ET.

Should I Buy Apple Stock? AAPL Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, May 15, 2025. Please send any questions or comments about these Apple pros and cons to contact@marketbeat.com.

Apple
Bull Case

Here are some ways that investors could benefit from investing in Apple:

The current stock price is around $212, which reflects a strong market position and investor confidence in Apple's growth potential.
Apple's recent product lineup, including the iPhone 15, continues to attract consumer interest, driving sales and revenue growth.
The company has a robust market capitalization of approximately $3.17 trillion, indicating its significant presence and stability in the tech industry.
Apple's consistent performance metrics, such as a PE ratio of 33.70, suggest that the stock is valued in line with its earnings potential, making it an attractive option for growth-oriented investors.
Insider trading activity shows confidence from executives, with recent sales indicating that insiders still hold a substantial amount of shares, which can be a positive signal for potential investors.

Apple
Bear Case

Investors should be bearish about investing in Apple for these reasons:

Recent downgrades from analysts, including a shift from "outperform" to "neutral," may indicate a cautious outlook on the stock's short-term performance.
Insider sales have totaled over 191,000 shares recently, which could raise concerns about the executives' confidence in the company's future performance.
Analysts have set varying price targets, with some as low as $170.62, suggesting uncertainty about the stock's future valuation.
The company's debt-to-equity ratio of 1.26 indicates a higher level of debt compared to equity, which could pose risks if market conditions change.
Market volatility and economic factors could impact consumer spending on premium products like those offered by Apple, potentially affecting sales and profitability.

AAPL Forecast - Frequently Asked Questions

: According to the research reports of 34 Wall Street equities research analysts, the average twelve-month stock price forecast for Apple is $235.80, with a high forecast of $300.00 and a low forecast of $170.00.
: 34 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Apple in the last year. There are currently 4 sell ratings, 10 hold ratings, 18 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" AAPL shares.
: According to analysts, Apple's stock has a predicted upside of 13.99% based on their 12-month stock forecasts.
: Over the previous 90 days, Apple's stock had 3 downgrades and 2 upgrades by analysts.
: Apple has been rated by research analysts at Bank of America, Barclays, China Renaissance, Citigroup, DA Davidson, Evercore ISI, Jefferies Financial Group, JPMorgan Chase & Co., KeyCorp, Loop Capital, Maxim Group, Monness Crespi & Hardt, Morgan Stanley, Needham & Company LLC, Raymond James, Rosenblatt Securities, Scotiabank, TD Cowen, The Goldman Sachs Group, Tigress Financial, UBS Group, and Wedbush in the past 90 days.
: Analysts like Apple less than other "computer and technology" companies. The consensus rating score for Apple is 2.53 while the average consensus rating score for "computer and technology" companies is 2.65. Learn more on how AAPL compares to other companies.

Stock Forecasts and Research Tools

Related Companies

Today's Ratings

Top-Rated Stocks

More Ratings Tools

This page (NASDAQ:AAPL) was last updated on 5/20/2025 by MarketBeat.com Staff

From Our Partners

Get 30 Days of MarketBeat All Access for Free

Start Your 30-Day Trial

In-depth profiles and analysis for 20,000 public companies.
Real-time analyst ratings, insider transactions, earnings data, and more.
Our daily ratings and market update email newsletter.

Sign In
Create Account

Your Email Address:

Your Password:

Forgot your password?

Your Email Address:

Choose a Password:

By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Apple (AAPL) Stock Forecast & Price Target