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Apple (AAPL) Stock Forecast & Price Target

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$227.76 +2.86 (+1.27%)
Closing price 08/22/2025 04:00 PM Eastern
Extended Trading
$226.96 -0.80 (-0.35%)
As of 06:51 AM Eastern
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Apple - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Sell
2
Hold
11
Buy
18

Based on 31 Wall Street analysts who have issued ratings for Apple in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 31 analysts, 2 have given a sell rating, 11 have given a hold rating, 16 have given a buy rating, and 2 have given a strong buy rating for AAPL.

Consensus Price Target

$237.98
4.49% Upside
According to the 31 analysts' twelve-month price targets for Apple, the average price target is $237.98. The highest price target for AAPL is $300.00, while the lowest price target for AAPL is $170.00. The average price target represents a forecasted upside of 4.49% from the current price of $227.76.
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AAPL Analyst Ratings Over Time

TypeCurrent Forecast
8/25/24 to 8/25/25
1 Month Ago
7/26/24 to 7/26/25
3 Months Ago
5/27/24 to 5/27/25
1 Year Ago
8/26/23 to 8/25/24
Strong Buy
2 Strong Buy rating(s)
2 Strong Buy rating(s)
2 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
16 Buy rating(s)
15 Buy rating(s)
18 Buy rating(s)
24 Buy rating(s)
Hold
11 Hold rating(s)
11 Hold rating(s)
10 Hold rating(s)
10 Hold rating(s)
Sell
2 Sell rating(s)
2 Sell rating(s)
4 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$237.98$234.94$235.80$233.63
Forecasted Upside4.49% Upside9.85% Upside17.78% Upside2.99% Upside
Consensus Rating
Moderate Buy
Moderate Buy
Moderate Buy
Moderate Buy

AAPL Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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AAPL Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Apple Stock vs. The Competition

TypeAppleComputer and Technology CompaniesS&P 500
Consensus Rating Score
2.58
2.66
2.53
Consensus RatingModerate BuyModerate BuyModerate Buy
Predicted Upside4.49% Upside62.45% Upside9.65% Upside
News Sentiment Rating
Positive News

See Recent AAPL News
Positive News
Positive News

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DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
8/21/2025Loop Capital
3 of 5 stars
Ananda Baruah
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Lower TargetHold ➝ Hold$230.00 ➝ $226.000.00%
8/13/2025BMO Capital Markets
4 of 5 stars
 Reiterated RatingBuy ➝ Buy
8/13/2025Evercore ISI
3 of 5 stars
Amit Daryanani
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Reiterated RatingOutperform ➝ Outperform$250.00+8.86%
8/7/2025Wedbush
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Daniel Ives
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Reiterated RatingOutperform ➝ Outperform$270.00+26.69%
8/7/2025Bank of America
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Wamsi Mohan
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Boost TargetBuy ➝ Buy$240.00 ➝ $250.00+17.30%
8/1/2025DA Davidson
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Gil Luria
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Reiterated RatingBuy ➝ Buy$250.00+23.53%
8/1/2025Citigroup
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Atif Malik
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Boost TargetBuy ➝ Buy$240.00 ➝ $245.00+20.26%
8/1/2025JPMorgan Chase & Co.
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Samik Chatterjee
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Boost TargetOverweight ➝ Overweight$250.00 ➝ $255.00+25.17%
8/1/2025UBS Group
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David Vogt
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Boost TargetNeutral ➝ Neutral$210.00 ➝ $220.00+7.58%
8/1/2025Raymond James Financial
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Srini Pajjuir
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Reiterated RatingOutperform ➝ Outperform$230.00 ➝ $240.00+13.12%
8/1/2025Barclays
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Tim Long
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Boost TargetUnderweight ➝ Underweight$173.00 ➝ $180.00-13.28%
8/1/2025Morgan Stanley
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Erik Woodring
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Boost TargetOverweight ➝ Overweight$235.00 ➝ $240.00+15.62%
8/1/2025Monness Crespi & Hardt
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 Boost TargetBuy$245.00 ➝ $270.00+30.08%
7/29/2025Rosenblatt Securities
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Barton Crockett
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Reiterated RatingNeutral ➝ Neutral$217.00+1.38%
7/25/2025Needham & Company LLC
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Laura Martin
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Reiterated RatingHold ➝ Hold
7/18/2025Jefferies Financial Group
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 UpgradeUnderperform ➝ Hold
5/21/2025The Goldman Sachs Group
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 Reiterated RatingBuy ➝ Buy
5/2/2025Scotiabank
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 DowngradeMarket Perform
5/2/2025TD Cowen
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 Lower TargetBuy$290.00 ➝ $275.00+28.91%
4/22/2025China Renaissance
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J. Sun
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Initiated CoverageBuy$241.00+24.77%
4/14/2025KeyCorp
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B. Nispel
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UpgradeUnderweight ➝ Sector Weight
4/3/2025Tigress Financial
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Ivan Feinseth
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Boost TargetStrong-Buy ➝ Strong-Buy$295.00 ➝ $300.00+33.99%
2/21/2025Maxim Group
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 Boost TargetHold$215.00-12.45%
1/31/2025Redburn Partners
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 Set Target$230.00-6.33%
1/31/2025Argus
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J. Kelleher
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UpgradeStrong-Buy
1/29/2025Oppenheimer
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Martin Yang
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DowngradeOutperform ➝ Market Perform
1/7/2025Moffett Nathanson
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C. Moffett
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Reiterated RatingNeutral ➝ Sell$202.00 ➝ $188.00-23.27%
1/3/2025Sanford C. Bernstein
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 Boost TargetOutperform ➝ Outperform$240.00 ➝ $260.00+6.62%
12/9/2024Wells Fargo & Company
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 Boost TargetBuy$275.00+13.24%
10/9/2024Piper Sandler
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 Reiterated RatingNeutral ➝ Neutral$225.00 ➝ $225.00-0.34%
9/25/2024New Street Research
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 Reiterated RatingNeutral ➝ Neutral$225.00 ➝ $225.00-0.61%
8/27/2024Melius Research
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B. Reitzes
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Reiterated RatingBuy ➝ Buy$265.00 ➝ $265.00+16.65%
7/25/2024Robert W. Baird
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 Boost TargetOutperform ➝ Outperform$200.00 ➝ $240.00+9.82%
7/17/2024Cfra Boost TargetBuy ➝ Buy$240.00 ➝ $260.00+13.72%
7/9/2024Piper Sandler Companies
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 Reiterated RatingNeutral$190.00 ➝ $225.00-1.24%
6/14/2024Erste Group Bank
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 UpgradeHold ➝ Buy
5/4/2024Canaccord Genuity Group
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 Boost TargetBuy ➝ Buy$200.00 ➝ $215.00+17.24%
5/3/2024Itau BBA Securities
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 UpgradeUnderperform ➝ Market Perform$162.00 ➝ $188.00+1.76%
3/28/2024DZ Bank
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 Reiterated RatingBuy ➝ Hold$180.00+3.86%
1/10/2024Redburn Atlantic
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 DowngradeBuy ➝ Neutral$200.00+8.03%
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9/15/2023Credit Suisse Group
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 Reiterated RatingOutperform ➝ Outperform$220.00+26.34%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 06:51 AM ET.


Should I Buy Apple Stock? AAPL Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Saturday, August 23, 2025. Please send any questions or comments about these Apple pros and cons to contact@marketbeat.com.

Apple
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Apple:

  • The current stock price is around $223, reflecting strong market confidence in Apple's growth potential.
  • Apple has initiated a significant stock buyback program, allowing the company to repurchase up to $100 billion in shares, which often indicates that the board believes the stock is undervalued.
  • The company has a solid earnings per share forecast of 7.28 for the current fiscal year, suggesting robust profitability.
  • Apple's diverse product line, including the latest iPhone 16 and services like Apple Music and Apple TV+, continues to attract a wide customer base, enhancing revenue streams.
  • With a low dividend payout ratio of 15.78%, Apple retains a substantial portion of its earnings for reinvestment, which can lead to future growth and increased shareholder value.

Apple
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Apple for these reasons:

  • Insider selling has been observed, with a senior vice president recently selling a significant number of shares, which may raise concerns about the company's future performance.
  • The annual dividend yield is relatively low at 0.5%, which may not be attractive for income-focused investors.
  • Market volatility can impact stock prices, and recent fluctuations may lead to uncertainty regarding Apple's stock performance.
  • Competition in the technology sector is fierce, and new entrants could challenge Apple's market share, particularly in the smartphone and services markets.
  • Dependence on the iPhone for a substantial portion of revenue could pose risks if sales decline or if consumer preferences shift.

AAPL Forecast - Frequently Asked Questions

According to the research reports of 31 Wall Street equities research analysts, the average twelve-month stock price forecast for Apple is $237.98, with a high forecast of $300.00 and a low forecast of $170.00.

31 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Apple in the last year. There are currently 2 sell ratings, 11 hold ratings, 16 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" AAPL shares.

According to analysts, Apple's stock has a predicted upside of 4.49% based on their 12-month stock forecasts.

Over the previous 90 days, Apple's stock had 2 upgrades by analysts.

Analysts like Apple less than other "computer and technology" companies. The consensus rating score for Apple is 2.58 while the average consensus rating score for "computer and technology" companies is 2.66. Learn more on how AAPL compares to other companies.


This page (NASDAQ:AAPL) was last updated on 8/25/2025 by MarketBeat.com Staff
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