Apple (AAPL) Stock Forecast & Price Target

$336.64 -3.78 (-1.11%)

Closing price 04:00 PM Eastern

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$336.14 -0.50 (-0.15%)

As of 07:59 PM Eastern

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Apple - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 42 Analyst Ratings

Sell
2

Hold
14

Buy
26

Based on 42 Wall Street analysts who have issued ratings for Apple in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 42 analysts, 2 have given a sell rating, 14 have given a hold rating, 25 have given a buy rating, and 1 has given a strong buy rating for AAPL.

Consensus Price Target

$340.02
1.00% Upside

According to the 42 analysts' twelve-month price targets for Apple, the average price target is $340.02. The highest price target for AAPL is $400.00, while the lowest price target for AAPL is $245.00. The average price target represents a forecasted upside of 1.00% from the current price of $336.64.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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AAPL Analyst Ratings Over Time

Type	Current Forecast 10/9/25 to 10/9/26	1 Month Ago 9/9/25 to 9/9/26	3 Months Ago 7/11/25 to 7/11/26	1 Year Ago 10/9/24 to 10/9/25
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	3 Strong Buy rating(s)
Buy	25 Buy rating(s)	25 Buy rating(s)	23 Buy rating(s)	15 Buy rating(s)
Hold	14 Hold rating(s)	13 Hold rating(s)	11 Hold rating(s)	13 Hold rating(s)
Sell	2 Sell rating(s)	3 Sell rating(s)	1 Sell rating(s)	2 Sell rating(s)
Consensus Price Target	$340.02	$336.61	$317.43	$247.49
Forecasted Upside	1.00% Upside	6.74% Upside	0.67% Upside	-2.58% Downside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

AAPL Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

AAPL Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Apple Stock vs. The Competition

Type	Apple	Technology Companies	Broader Market
Consensus Rating Score	2.60	2.24	2.53
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	1.00% Upside	727.25% Upside	19.47% Upside
News Sentiment Rating	Positive News See Recent AAPL News	Neutral News	Neutral News

Recent Analyst Forecasts and Stock Ratings

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Action

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
10/8/2026	Weiss Ratings 3 of 5 stars		Upgrade	Buy (B-) ➝ Buy (B)
10/6/2026	UBS Group 4 of 5 stars	David Vogt 5 of 5 stars	Reiterated Rating	Neutral
10/1/2026	Morgan Stanley 3 of 5 stars	Erik Woodring 5 of 5 stars	Set Target	Overweight	$360.00 ➝ $355.00	+7.55%
10/1/2026	Needham & Company LLC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Laura Martin Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Hold
9/25/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform
9/23/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Wamsi Mohan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$370.00	+9.81%
9/21/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Samik Chatterjee Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy
9/18/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target	Outperform	$365.00 ➝ $380.00	+12.76%
9/18/2026	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$380.00	+12.76%
9/14/2026	Phillip Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Neutral	$290.00 ➝ $300.00	-9.93%
Get the Latest News and Ratings for AAPL and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Apple and its competitors with MarketBeat's FREE daily newsletter.
9/10/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Atif Malik Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy
9/10/2026	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Market Perform
9/10/2026	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Krish Sankar Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$400.00	+25.13%
9/10/2026	Rosenblatt Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Barton Crockett Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Neutral	$303.00	-3.91%
9/9/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Edison Lee Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Underperform
9/8/2026	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nicolas Cote-Colisson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$366.00	+14.39%
9/8/2026	Moffett Nathanson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Neutral	$270.00 ➝ $304.00	-4.99%
9/4/2026	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brandon Nispel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Underweight
9/2/2026	DA Davidson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Gil Luria Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Neutral	$270.00	-16.92%
8/17/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Ng Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Buy
8/17/2026	BTIG Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Neutral
8/17/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Hold
8/17/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Neutral ➝ Overweight
8/17/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Timm Schulze-Melander Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Neutral ➝ Buy	$400.00	+30.75%
8/11/2026	Daiwa Securities Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Outperform	$325.00 ➝ $335.00	+0.58%
8/6/2026	Citic Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target		$300.00 ➝ $349.00	+4.78%
8/4/2026	CICC Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Outperform	$310.00 ➝ $340.00	+2.08%
8/4/2026	China Renaissance Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Hold	$329.00 ➝ $280.00	-7.72%
8/4/2026	DZ Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Hold	$310.00	+2.17%
7/31/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Aaron Rakers Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight	$310.00 ➝ $350.00	+4.97%
7/31/2026	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Market Perform
7/31/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Tim Long Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Underweight	$253.00 ➝ $245.00	-26.52%
7/31/2026	Maxim Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Tom Forte Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$350.00 ➝ $380.00	+14.09%
7/24/2026	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	William Power Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$310.00 ➝ $330.00	+2.59%
7/15/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$365.00	+11.83%
6/24/2026	Arete Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$305.00 ➝ $335.00	+0.58%
6/22/2026	KGI Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Outperform ➝ Hold	$315.00	+5.70%
6/8/2026	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target		$325.00 ➝ $375.00	+12.59%
6/5/2026	Wedbush Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Daniel Ives Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$400.00	+28.52%
5/14/2026	Tigress Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ivan Feinseth Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Strong-Buy	$305.00 ➝ $375.00	+25.81%
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5/1/2026	Monness Crespi & Hardt Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$315.00 ➝ $335.00	+23.46%
4/17/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	David O'Connor Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Neutral ➝ Outperform	$300.00	+13.90%
3/2/2026	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$330.00	+24.38%
2/2/2026	Scotiabank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$330.00	+22.20%
1/26/2026	Stephens Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$315.00	+23.43%
12/5/2025	CLSA Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bhavtosh Vajpayee Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$265.00 ➝ $330.00	+17.56%
10/31/2025	Melius Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ben Reitzes Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$345.00	+27.12%
8/13/2025	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 08:30 PM ET.

Should I Buy Apple Stock? AAPL Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, October 7, 2026. Please send any questions or comments about these Apple pros and cons to contact@marketbeat.com.

Apple
Bull Case

Here are some ways that investors could benefit from investing in Apple:

Apple is expanding its ecosystem into the smart home market by partnering with LG Electronics to develop new devices, including a smart lock, thermostat, and doorbell, which could create additional long-term revenue opportunities and deepen customer engagement with the Apple ecosystem.
The company's high-margin Services business is showing renewed momentum, with App Store revenue growth rebounding to approximately 5% in September 2026 after a weaker August, suggesting improving demand for digital content and subscriptions that support overall profitability.
Apple recently reported strong financial results with revenue rising 16.4% year over year to $109.42 billion and earnings exceeding analyst expectations, demonstrating the company's ability to drive top-line growth and maintain operational efficiency despite market headwinds.
Investors can benefit from the stock's current price of $336.67, which reflects a market capitalization of approximately $4.9 trillion and positions the company as a dominant force in the technology sector, supported by a Moderate Buy consensus rating from analysts.
Apple is positioned to capitalize on a potential AI-driven upgrade cycle, with analysts expecting that a smarter Siri and fresh hardware under new CEO John Ternus could deliver four straight years of growth in iPhone unit sales, a milestone the company has not achieved in a decade.

Apple
Bear Case

Investors should be bearish about investing in Apple for these reasons:

Rising costs for memory chips, driven by soaring demand for AI components, are squeezing Apple's profit margins, as these higher input costs directly reduce the profitability of each device sold despite strong unit sales.
Apple's valuation, with a P/E ratio of 38.61, leaves limited room for execution disappointments, and the stock is trading above many analyst price targets, making it vulnerable to sell-offs if earnings growth slows to the projected 8.5% in 2027.
There is concern that the higher price of the new Pro model, which was raised by only $100 instead of the expected $150-$200, may not fully offset the cost pressures, and the pricey foldable Duo could cannibalize Pro Max sales rather than adding new customers.
Apple faces skepticism regarding its ability to keep pace with faster-moving rivals in AI monetization, with some analysts arguing that the company remains behind in leveraging artificial intelligence for revenue, which makes its premium valuation more difficult to defend.
Recent insider selling activity, including a sale of 25,412 shares by CEO John Ternus and 191,753 shares by Tim Cook in October 2026, may signal that executives are taking advantage of the stock's high valuation near record highs, potentially indicating limited near-term upside.

AAPL Forecast - Frequently Asked Questions

According to the research reports of 42 Wall Street equities research analysts, the average twelve-month stock price forecast for Apple is $340.02, with a high forecast of $400.00 and a low forecast of $245.00.

42 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Apple in the last year. There are currently 2 sell ratings, 14 hold ratings, 25 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" AAPL shares.

According to analysts, Apple's stock has a predicted upside of 1.00% based on their 12-month stock forecasts.

Over the previous 90 days, Apple's stock had 7 downgrades and 4 upgrades by analysts.

Apple has been rated by research analysts at Bank of America, Barclays, BTIG Research, China Renaissance, CICC Research, Citic Securities, Citigroup, DA Davidson, Daiwa Securities Group, Deutsche Bank Aktiengesellschaft, DZ Bank, Evercore, HSBC, Jefferies Financial Group, JPMorgan Chase & Co., KeyCorp, Loop Capital, Maxim Group, Moffett Nathanson, Morgan Stanley, Needham & Company LLC, Oppenheimer, Phillip Securities, Piper Sandler, Raymond James Financial, Robert W. Baird, Rosenblatt Securities, Rothschild & Co Redburn, Royal Bank Of Canada, Sanford C. Bernstein, TD Cowen, The Goldman Sachs Group, UBS Group, Weiss Ratings, and Wells Fargo & Company in the past 90 days.

Analysts like Apple more than other "technology" companies. The consensus rating for Apple is Moderate Buy while the average consensus rating for "technology" companies is Hold. Learn more on how AAPL compares to other companies.

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MarketBeat monitors more than a dozen sources for Apple analyst ratings, with the most recent rating issued on 10/8/2026.

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Apple (AAPL) Stock Forecast & Price Target

Apple - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

AAPL Analyst Ratings Over Time

AAPL Analyst Recommendations By Month

AAPL Price Targets by Month

Apple Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Apple Stock? AAPL Pros and Cons Explained

Apple
Bull Case

Apple
Bear Case

AAPL Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Apple Recommendations

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

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Apple (AAPL) Stock Forecast & Price Target

Apple - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

AAPL Analyst Ratings Over Time

AAPL Analyst Recommendations By Month

AAPL Price Targets by Month

Apple Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Apple Stock? AAPL Pros and Cons Explained

Apple Bull Case

Apple Bear Case

AAPL Forecast - Frequently Asked Questions

What is Apple's forecast for 2026?

Should I buy or sell Apple stock right now?

Does Apple's stock price have much upside?

Has Apple been upgraded or downgraded by Wall Street analysts recently?

What analysts cover Apple?

Do Wall Street analysts like Apple more than its competitors?

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Apple Recommendations

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

Apple
Bull Case

Apple
Bear Case