Apple (AAPL) Stock Forecast & Price Target

$305.13 -0.13 (-0.04%)

As of 10:40 AM Eastern

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Apple - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 35 Analyst Ratings

Sell
4

Hold
10

Buy
21

Based on 35 Wall Street analysts who have issued ratings for Apple in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 35 analysts, 4 have given a sell rating, 10 have given a hold rating, 20 have given a buy rating, and 1 has given a strong buy rating for AAPL.

Consensus Price Target

$328.60
7.69% Upside

According to the 35 analysts' twelve-month price targets for Apple, the average price target is $328.60. The highest price target for AAPL is $400.00, while the lowest price target for AAPL is $200.00. The average price target represents a forecasted upside of 7.69% from the current price of $305.13.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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AAPL Analyst Ratings Over Time

Type	Current Forecast 8/14/25 to 8/14/26	1 Month Ago 7/15/25 to 7/15/26	3 Months Ago 5/16/25 to 5/16/26	1 Year Ago 8/14/24 to 8/14/25
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	2 Strong Buy rating(s)
Buy	20 Buy rating(s)	22 Buy rating(s)	22 Buy rating(s)	16 Buy rating(s)
Hold	10 Hold rating(s)	10 Hold rating(s)	11 Hold rating(s)	11 Hold rating(s)
Sell	4 Sell rating(s)	2 Sell rating(s)	1 Sell rating(s)	2 Sell rating(s)
Consensus Price Target	$328.60	$313.11	$308.74	$237.60
Forecasted Upside	7.69% Upside	-4.39% Downside	2.84% Upside	2.07% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

AAPL Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

AAPL Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Apple Stock vs. The Competition

Type	Apple	Technology Companies	Broader Market
Consensus Rating Score	2.51	2.24	2.53
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	7.65% Upside	365.50% Upside	11.09% Upside
News Sentiment Rating	Positive News See Recent AAPL News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
8/10/2026	Jefferies Financial Group 2 of 5 stars	Edison Lee Not Rated	Downgrade	Buy ➝ Underperform	$285.56 ➝ $263.66	-15.85%
8/4/2026	China Renaissance 5 of 5 stars		Downgrade	Buy ➝ Hold	$280.00	-7.72%
8/4/2026	DZ Bank 5 of 5 stars		Downgrade	Buy ➝ Hold	$310.00	+2.17%
8/3/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Buy (B-) ➝ Buy (B)
8/3/2026	Phillip Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Hold ➝ Moderate Sell
7/31/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	David Vogt Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Neutral
7/31/2026	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Market Perform
7/31/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Aaron Rakers Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight	$310.00 ➝ $350.00	+4.97%
7/31/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Ng Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$370.00 ➝ $360.00	+7.97%
7/31/2026	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Market Perform
Get the Latest News and Ratings for AAPL and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Apple and its competitors with MarketBeat's FREE daily newsletter.
7/31/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Tim Long Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Underweight	$253.00 ➝ $245.00	-26.52%
7/31/2026	DA Davidson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Gil Luria Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Neutral	$270.00	-11.07%
7/31/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Samik Chatterjee Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$345.00 ➝ $340.00	+12.17%
7/31/2026	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Krish Sankar Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$350.00 ➝ $400.00	+31.96%
7/31/2026	Needham & Company LLC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Laura Martin Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Hold
7/31/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Erik Woodring Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$364.00 ➝ $360.00	+7.97%
7/31/2026	Rosenblatt Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Barton Crockett Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$276.00 ➝ $300.00	-10.03%
7/28/2026	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brandon Nispel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Underweight	$250.00	-25.80%
7/24/2026	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	William Power Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$310.00 ➝ $330.00	+2.59%
7/16/2026	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nicolas Cote-Colisson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Buy	$260.00 ➝ $366.00	+9.82%
7/15/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$365.00	+11.83%
7/13/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Atif Malik Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$315.00 ➝ $365.00	+15.76%
7/8/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform
6/22/2026	KGI Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Outperform ➝ Hold	$315.00	+5.70%
6/18/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Wamsi Mohan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$380.00	+27.58%
6/9/2026	Maxim Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Tom Forte Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$310.00 ➝ $350.00	+18.21%
6/8/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform
6/5/2026	Wedbush Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Dan Ives Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$400.00	+28.52%
5/14/2026	Tigress Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ivan Feinseth Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Strong-Buy	$305.00 ➝ $375.00	+25.81%
5/1/2026	Monness Crespi & Hardt Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$315.00 ➝ $335.00	+23.46%
4/17/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	David O'Connor Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Neutral ➝ Outperform	$300.00	+13.90%
3/2/2026	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$330.00	+24.38%
2/25/2026	Moffett Nathanson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Craig Moffett Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$241.00 ➝ $270.00	-1.14%
2/2/2026	Scotiabank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$330.00	+22.20%
1/26/2026	Stephens Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$315.00	+23.43%
12/5/2025	CLSA Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bhavtosh Vajpayee Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$265.00 ➝ $330.00	+17.56%
12/2/2025	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ananda Baruah Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$315.00 ➝ $325.00	+14.36%
10/31/2025	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target	Buy	$280.00 ➝ $325.00	+19.75%
10/31/2025	Melius Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ben Reitzes Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$345.00	+27.12%
8/13/2025	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
The cat is out the bag (Ad) Almost 80,000 tech jobs vanished in the first three months of 2026. Meta cut 14,000 roles, Microsoft offered separation packages to 8,500 workers, and Oracle is reportedly eliminating up to 30,000 positions. Goldman Sachs estimates 12,400 Americans are being financially displaced every single day. Analyst Porter Stansberry says the real driver runs deeper than AI - and two Nobel Prize winners have issued the same warning. He calls it the Final Displacement, and he's releasing a full investigation with specific companies to buy and sell before the next wave hits. Watch Porter Stansberry's full investigation into the Final Displacement now
1/31/2025	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$230.00	-6.33%
10/9/2024	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Neutral	$225.00 ➝ $225.00	-0.34%
9/25/2024	New Street Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Neutral	$225.00 ➝ $225.00	-0.61%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 10:25 AM ET.

Should I Buy Apple Stock? AAPL Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, August 13, 2026. Please send any questions or comments about these Apple pros and cons to contact@marketbeat.com.

Apple
Bull Case

Here are some ways that investors could benefit from investing in Apple:

Apple reported strong earnings with an EPS of $2.02, exceeding analysts' expectations, indicating robust financial health and effective management.
The company has shown impressive revenue growth, with a year-over-year increase of 16.4%, suggesting strong demand for its products and services.
Apple's current stock price is around $720, reflecting its market strength and investor confidence.
The company maintains a high return on equity of 135.46%, which indicates efficient use of shareholders' equity to generate profits.
Apple has a consistent dividend payout, with a recent quarterly dividend of $0.27, providing a steady income stream for investors.

Apple
Bear Case

Investors should be bearish about investing in Apple for these reasons:

Despite strong earnings, the stock market can be volatile, and external factors may impact Apple's stock performance negatively.
The technology sector is highly competitive, and Apple faces significant challenges from other companies that could affect its market share.
Apple's dividend yield is relatively low at 0.4%, which may not be attractive for income-focused investors compared to other investment opportunities.
High reliance on the iPhone for revenue could pose risks if sales decline, as seen in previous product cycles.
Market analysts project an EPS of 8.76 for the current fiscal year, which may indicate slower growth expectations compared to previous years.

AAPL Forecast - Frequently Asked Questions

According to the research reports of 35 Wall Street equities research analysts, the average twelve-month stock price forecast for Apple is $328.60, with a high forecast of $400.00 and a low forecast of $200.00.

35 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Apple in the last year. There are currently 4 sell ratings, 10 hold ratings, 20 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" AAPL shares.

According to analysts, Apple's stock has a predicted upside of 7.69% based on their 12-month stock forecasts.

Over the previous 90 days, Apple's stock had 6 downgrades and 2 upgrades by analysts.

Apple has been rated by research analysts at Bank of America, Barclays, China Renaissance, Citigroup, DA Davidson, DZ Bank, Evercore, HSBC, Jefferies Financial Group, JPMorgan Chase & Co., KeyCorp, KGI Securities, Maxim Group, Morgan Stanley, Needham & Company LLC, Oppenheimer, Phillip Securities, Raymond James Financial, Robert W. Baird, Rosenblatt Securities, Royal Bank Of Canada, Sanford C. Bernstein, TD Cowen, The Goldman Sachs Group, UBS Group, Wedbush, Weiss Ratings, and Wells Fargo & Company in the past 90 days.

Analysts like Apple more than other "technology" companies. The consensus rating for Apple is Moderate Buy while the average consensus rating for "technology" companies is Hold. Learn more on how AAPL compares to other companies.

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This page (NASDAQ:AAPL) was last updated on 8/14/2026 by MarketBeat.com Staff.

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Apple (AAPL) Stock Forecast & Price Target

Apple - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

AAPL Analyst Ratings Over Time

AAPL Analyst Recommendations By Month

AAPL Price Targets by Month

Apple Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Apple Stock? AAPL Pros and Cons Explained

Apple
Bull Case

Apple
Bear Case

AAPL Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Apple Recommendations

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

About MarketBeat

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Terms & Info

Apple (AAPL) Stock Forecast & Price Target

Apple - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

AAPL Analyst Ratings Over Time

AAPL Analyst Recommendations By Month

AAPL Price Targets by Month

Apple Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Apple Stock? AAPL Pros and Cons Explained

Apple Bull Case

Apple Bear Case

AAPL Forecast - Frequently Asked Questions

What is Apple's forecast for 2026?

Should I buy or sell Apple stock right now?

Does Apple's stock price have much upside?

Has Apple been upgraded or downgraded by Wall Street analysts recently?

What analysts cover Apple?

Do Wall Street analysts like Apple more than its competitors?

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Apple Recommendations

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

Apple
Bull Case

Apple
Bear Case