Apple (AAPL) Stock Forecast & Price Target $347.73 -0.49 (-0.14%) Closing price 04:00 PM EasternExtended Trading$347.62 -0.11 (-0.03%) As of 08:00 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Analyst Forecasts Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsInsider TradesNews and TrendsOptions ChainOwnershipSEC FilingsShort Interest Apple - Analysts' Recommendations and Stock Price Forecast (2026) How MarketBeat Calculates Price Target and Consensus Rating Consensus Rating Moderate BuyBased on 43 Analyst RatingsSell2Hold15Buy26 Based on 43 Wall Street analysts who have issued ratings for Apple in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 43 analysts, 2 have given a sell rating, 15 have given a hold rating, 25 have given a buy rating, and 1 has given a strong buy rating for AAPL. Consensus Price Target $340.12-2.19% Downside According to the 43 analysts' twelve-month price targets for Apple, the average price target is $340.12. The highest price target for AAPL is $400.00, while the lowest price target for AAPL is $245.00. The average price target represents a forecasted downside of -2.19% from the current price of $347.73. MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data. Get the Latest News and Ratings for AAPL and Related Stocks Enter your email address to receive the latest news and analysts' ratings for Apple and its competitors. Sign Up View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. 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AAPL Analyst Ratings Over TimeTypeCurrent Forecast10/23/25 to 10/23/261 Month Ago9/23/25 to 9/23/263 Months Ago7/25/25 to 7/25/261 Year Ago10/23/24 to 10/23/25Strong Buy1 Strong Buy rating(s)1 Strong Buy rating(s)1 Strong Buy rating(s)3 Strong Buy rating(s)Buy25 Buy rating(s)26 Buy rating(s)24 Buy rating(s)16 Buy rating(s)Hold15 Hold rating(s)13 Hold rating(s)9 Hold rating(s)11 Hold rating(s)Sell2 Sell rating(s)2 Sell rating(s)2 Sell rating(s)2 Sell rating(s)Consensus Price Target$340.12$340.14$329.56$252.47Forecasted Upside-2.19% Downside0.93% Upside-1.04% Downside-2.74% DownsideConsensus RatingModerate BuyModerate BuyModerate BuyModerate Buy AAPL Analyst Recommendations By MonthAnalyst Ratings Chart DescriptionThe chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.Skip Chart & View Analyst Rating History AAPL Price Targets by MonthAverage Share Price and Price Target by Month Chart DescriptionThe chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table Apple Stock vs. The CompetitionTypeAppleTechnology CompaniesBroader MarketConsensus Rating Score 2.58 2.23 2.53Consensus RatingModerate BuyHoldModerate BuyPredicted Upside-2.37% Downside838.07% Upside16.78% UpsideNews Sentiment RatingPositive NewsSee Recent AAPL NewsNeutral NewsPositive News Recent Analyst Forecasts and Stock Ratings Most Recent from Each Brokerage All Show All Ratings Strong Buy Buy Hold Sell Rating Show All Upside > 100% Upside 50% - 100% Upside 20% - 50% Upside 10% - 20% Upside 0% - 10% Downside 0% - 10% Downside 10% - 20% Downside 20% - 50% Downside 50% - 100% Downside > 100% Upside/Downside All Actions Upgrades Downgrades Initiates Coverage Raises Target Lowers Target Reiterates Rating Action 10/23/2024 - 10/23/2026 Report Date Report Date From Report Date To 1M3M6MYTD1Y2Y3Y5Y More filters Fewer filters Done 0 Results Export DateBrokerageAnalystActionRatingPrice TargetReport Date Upside/DownsideDetails10/21/2026 Morgan Stanley3 of 5 starsErik Woodring5 of 5 starsReiterated RatingOverweight10/20/2026 Moffett Nathanson2 of 5 starsCraig MoffettNot RatedSet TargetNeutral$304.00 ➝ $283.00-17.48%10/20/2026 Loop Capital2 of 5 starsAnanda Baruah5 of 5 starsDowngradeBuy ➝ Hold$370.00 ➝ $330.00-3.77%10/15/2026 KeyCorpSubscribe to MarketBeat All Access to unlock brokerage rankingsBrandon NispelSubscribe to MarketBeat All Access to unlock analyst rankingsReiterated RatingUnderweight10/12/2026 JPMorgan Chase & Co.Subscribe to MarketBeat All Access to unlock brokerage rankingsSamik ChatterjeeSubscribe to MarketBeat All Access to unlock analyst rankingsBoost TargetOverweight$340.00 ➝ $360.00+5.90%10/8/2026 Weiss RatingsSubscribe to MarketBeat All Access to unlock brokerage rankings UpgradeBuy (B-) ➝ Buy (B)10/6/2026 UBS GroupSubscribe to MarketBeat All Access to unlock brokerage rankingsDavid VogtSubscribe to MarketBeat All Access to unlock analyst rankingsReiterated RatingNeutral10/6/2026 Yorkville IvesSubscribe to MarketBeat All Access to unlock brokerage rankingsDan IvesSubscribe to MarketBeat All Access to unlock analyst rankingsInitiated CoverageOutperform$400.00+19.89%10/1/2026 Needham & Company LLCSubscribe to MarketBeat All Access to unlock brokerage rankingsLaura MartinSubscribe to MarketBeat All Access to unlock analyst rankingsReiterated RatingHold9/25/2026 Sanford C. BernsteinSubscribe to MarketBeat All Access to unlock brokerage rankings Reiterated RatingOutperform Get the Latest News and Ratings for AAPL and Related StocksEnter your email address below to receive the latest news and analysts' ratings for Apple and its competitors with MarketBeat's FREE daily newsletter. 9/23/2026 Bank of AmericaSubscribe to MarketBeat All Access to unlock brokerage rankingsWamsi MohanSubscribe to MarketBeat All Access to unlock analyst rankingsReiterated RatingBuy$370.00+9.81%9/18/2026 EvercoreSubscribe to MarketBeat All Access to unlock brokerage rankings Set TargetOutperform$365.00 ➝ $380.00+12.76%9/14/2026 Phillip SecuritiesSubscribe to MarketBeat All Access to unlock brokerage rankings Boost TargetNeutral$290.00 ➝ $300.00-9.93%9/10/2026 CitigroupSubscribe to MarketBeat All Access to unlock brokerage rankingsAtif MalikSubscribe to MarketBeat All Access to unlock analyst rankingsReiterated RatingBuy9/10/2026 OppenheimerSubscribe to MarketBeat All Access to unlock brokerage rankings Reiterated RatingMarket Perform9/10/2026 TD CowenSubscribe to MarketBeat All Access to unlock brokerage rankingsKrish SankarSubscribe to MarketBeat All Access to unlock analyst rankingsReiterated RatingBuy$400.00+25.13%9/10/2026 Rosenblatt SecuritiesSubscribe to MarketBeat All Access to unlock brokerage rankingsBarton CrockettSubscribe to MarketBeat All Access to unlock analyst rankingsReiterated RatingNeutral$303.00-3.91%9/9/2026 Jefferies Financial GroupSubscribe to MarketBeat All Access to unlock brokerage rankingsEdison LeeSubscribe to MarketBeat All Access to unlock analyst rankingsReiterated RatingUnderperform9/8/2026 HSBCSubscribe to MarketBeat All Access to unlock brokerage rankingsNicolas Cote-ColissonSubscribe to MarketBeat All Access to unlock analyst rankingsReiterated RatingBuy$366.00+14.39%9/2/2026 DA DavidsonSubscribe to MarketBeat All Access to unlock brokerage rankingsGil LuriaSubscribe to MarketBeat All Access to unlock analyst rankingsReiterated RatingNeutral$270.00-16.92%8/17/2026 The Goldman Sachs GroupSubscribe to MarketBeat All Access to unlock brokerage rankingsMichael NgSubscribe to MarketBeat All Access to unlock analyst rankingsInitiated CoverageBuy8/17/2026 BTIG ResearchSubscribe to MarketBeat All Access to unlock brokerage rankings Initiated CoverageNeutral8/17/2026 Deutsche Bank AktiengesellschaftSubscribe to MarketBeat All Access to unlock brokerage rankings DowngradeBuy ➝ Hold8/17/2026 Piper SandlerSubscribe to MarketBeat All Access to unlock brokerage rankings Initiated CoverageNeutral ➝ Overweight8/17/2026 Rothschild & Co RedburnSubscribe to MarketBeat All Access to unlock brokerage rankingsTimm Schulze-MelanderSubscribe to MarketBeat All Access to unlock analyst rankingsSet TargetNeutral ➝ Buy$400.00+30.75%8/11/2026 Daiwa Securities GroupSubscribe to MarketBeat All Access to unlock brokerage rankings Boost TargetOutperform$325.00 ➝ $335.00+0.58%8/6/2026 Citic SecuritiesSubscribe to MarketBeat All Access to unlock brokerage rankings Boost Target$300.00 ➝ $349.00+4.78%8/4/2026 CICC ResearchSubscribe to MarketBeat All Access to unlock brokerage rankings Boost TargetOutperform$310.00 ➝ $340.00+2.08%8/4/2026 China RenaissanceSubscribe to MarketBeat All Access to unlock brokerage rankings DowngradeBuy ➝ Hold$329.00 ➝ $280.00-7.72%8/4/2026 DZ BankSubscribe to MarketBeat All Access to unlock brokerage rankings DowngradeBuy ➝ Hold$310.00+2.17%7/31/2026 Wells Fargo & CompanySubscribe to MarketBeat All Access to unlock brokerage rankingsAaron RakersSubscribe to MarketBeat All Access to unlock analyst rankingsReiterated RatingOverweight$310.00 ➝ $350.00+4.97%7/31/2026 Raymond James FinancialSubscribe to MarketBeat All Access to unlock brokerage rankings Reiterated RatingMarket Perform7/31/2026 BarclaysSubscribe to MarketBeat All Access to unlock brokerage rankingsTim LongSubscribe to MarketBeat All Access to unlock analyst rankingsReiterated RatingUnderweight$253.00 ➝ $245.00-26.52%7/31/2026 Maxim GroupSubscribe to MarketBeat All Access to unlock brokerage rankingsTom ForteSubscribe to MarketBeat All Access to unlock analyst rankingsBoost TargetBuy$350.00 ➝ $380.00+14.09%7/24/2026 Robert W. BairdSubscribe to MarketBeat All Access to unlock brokerage rankingsWilliam PowerSubscribe to MarketBeat All Access to unlock analyst rankingsBoost TargetOutperform$310.00 ➝ $330.00+2.59%7/15/2026 Royal Bank Of CanadaSubscribe to MarketBeat All Access to unlock brokerage rankings Set Target$365.00+11.83%6/24/2026 Arete ResearchSubscribe to MarketBeat All Access to unlock brokerage rankings Boost TargetBuy$305.00 ➝ $335.00+0.58%6/22/2026 KGI SecuritiesSubscribe to MarketBeat All Access to unlock brokerage rankings DowngradeOutperform ➝ Hold$315.00+5.70%6/8/2026 ArgusSubscribe to MarketBeat All Access to unlock brokerage rankings Boost Target$325.00 ➝ $375.00+12.59%6/5/2026 WedbushSubscribe to MarketBeat All Access to unlock brokerage rankingsDaniel IvesSubscribe to MarketBeat All Access to unlock analyst rankingsReiterated RatingOutperform$400.00+28.52%Small Colorado Company (Backed by Sam Altman) Could Save U.S. Power Grid (Ad)A small Colorado company has secured rights to technology that could prevent the U.S. public power grid from collapsing — and billionaire Sam Altman is now an investor. This under-the-radar firm is drawing serious attention from those watching the energy infrastructure space closely.Click here to learn this company's name for free today5/14/2026 Tigress FinancialSubscribe to MarketBeat All Access to unlock brokerage rankingsIvan FeinsethSubscribe to MarketBeat All Access to unlock analyst rankingsReiterated RatingStrong-Buy$305.00 ➝ $375.00+25.81%5/1/2026 Monness Crespi & HardtSubscribe to MarketBeat All Access to unlock brokerage rankings Boost TargetBuy$315.00 ➝ $335.00+23.46%4/17/2026 BNP Paribas ExaneSubscribe to MarketBeat All Access to unlock brokerage rankingsDavid O'ConnorSubscribe to MarketBeat All Access to unlock analyst rankingsUpgradeNeutral ➝ Outperform$300.00+13.90%3/2/2026 Stifel NicolausSubscribe to MarketBeat All Access to unlock brokerage rankings Set Target$330.00+24.38%2/2/2026 ScotiabankSubscribe to MarketBeat All Access to unlock brokerage rankings Set Target$330.00+22.20%1/26/2026 StephensSubscribe to MarketBeat All Access to unlock brokerage rankings Set Target$315.00+23.43%12/5/2025 CLSASubscribe to MarketBeat All Access to unlock brokerage rankingsBhavtosh VajpayeeSubscribe to MarketBeat All Access to unlock analyst rankingsBoost TargetOutperform$265.00 ➝ $330.00+17.56%10/31/2025 Melius ResearchSubscribe to MarketBeat All Access to unlock brokerage rankingsBen ReitzesSubscribe to MarketBeat All Access to unlock analyst rankingsSet Target$345.00+27.12%8/13/2025 BMO Capital MarketsSubscribe to MarketBeat All Access to unlock brokerage rankings Reiterated RatingBuyAnalyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 08:45 PM ET. Should I Buy Apple Stock? AAPL Pros and Cons Explained These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, October 23, 2026. Please send any questions or comments about these Apple pros and cons to contact@marketbeat.com. Apple Bull Case Here are some ways that investors could benefit from investing in Apple: Apple shares are trading at $347.73, a level that reflects the market's strong confidence in the company's ability to execute on its new product cycles and maintain its dominant position in the consumer electronics sector. The launch of the iPhone Duo, Apple's first foldable smartphone, has generated exceptional demand with preorders reportedly selling out quickly and some deliveries pushed into 2027, signaling a significant new revenue driver and a potential shift in the foldable market dynamics. Apple demonstrated strong financial performance in its most recent quarter, reporting earnings per share of $2.02, which beat the consensus estimate of $1.89, while revenue grew 16.4% year-over-year to $109.42 billion, indicating robust underlying business health. Investors are increasingly favoring Apple's defensive positioning in the AI landscape, as the company's substantial free cash flow and device-focused approach to artificial intelligence are seen as a safer hedge compared to technology peers committing massive capital expenditures to data centers. Apple has expanded its ecosystem opportunities through a collaboration with Schneider Electric on smart-home products, which could open new avenues for growth and deepen customer engagement beyond its traditional hardware and software services. Apple Bear Case Investors should be bearish about investing in Apple for these reasons: Valuation concerns are prominent, with the stock trading at a price-to-earnings ratio of 39.88, which is high relative to historical averages and requires continued strong earnings growth and margin expansion to justify the current price level. Recent reports of quality issues with the new iPhone Duo, including user complaints about cracked internal displays near the hinge, could pose a reputational risk and potentially impact customer satisfaction and future sales of this high-profile product. Significant insider selling activity has been observed, with executives including CEO John Ternus and SVP Deirdre O'Brien selling substantial blocks of shares in October 2026, which may signal a lack of confidence in the stock's short-term upside or simply reflect tax-related obligations that add to investor caution. Some analysts have expressed caution regarding the stock's valuation, with Loop Capital downgrading Apple to a Hold rating and lowering its price target to $330, suggesting that the current price may not offer sufficient upside potential for new investors. The supply constraints for the iPhone Duo, with limited walk-in inventory and lengthy online backlogs, could limit the immediate revenue impact of this new product line and potentially frustrate customers, affecting the overall launch experience and market reception. AAPL Forecast - Frequently Asked Questions What is Apple's forecast for 2026? According to the research reports of 43 Wall Street equities research analysts, the average twelve-month stock price forecast for Apple is $340.12, with a high forecast of $400.00 and a low forecast of $245.00. Should I buy or sell Apple stock right now? 43 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Apple in the last year. There are currently 2 sell ratings, 15 hold ratings, 25 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" AAPL shares. Does Apple's stock price have much downside? According to analysts, Apple's stock has a predicted downside of -2.19% based on their 12-month stock forecasts. Has Apple been upgraded or downgraded by Wall Street analysts recently? Over the previous 90 days, Apple's stock had 7 downgrades and 3 upgrades by analysts. What analysts cover Apple? Apple has been rated by research analysts at Bank of America, Barclays, BTIG Research, China Renaissance, CICC Research, Citic Securities, Citigroup, DA Davidson, Daiwa Securities Group, Deutsche Bank Aktiengesellschaft, DZ Bank, Evercore, HSBC, Jefferies Financial Group, JPMorgan Chase & Co., KeyCorp, Loop Capital, Maxim Group, Moffett Nathanson, Morgan Stanley, Needham & Company LLC, Oppenheimer, Phillip Securities, Piper Sandler, Raymond James Financial, Rosenblatt Securities, Rothschild & Co Redburn, Sanford C. Bernstein, TD Cowen, The Goldman Sachs Group, UBS Group, Weiss Ratings, Wells Fargo & Company, and Yorkville Ives in the past 90 days. Do Wall Street analysts like Apple more than its competitors? Analysts like Apple more than other "technology" companies. The consensus rating for Apple is Moderate Buy while the average consensus rating for "technology" companies is Hold. Learn more on how AAPL compares to other companies. Stock Forecasts and Research Tools Related Companies Amazon.com Stock Forecast Alphabet Stock Forecast Alphabet Stock Forecast Meta Platforms Stock Forecast Microsoft Stock Forecast Netflix Stock Forecast NVIDIA Stock Forecast Tesla Stock Forecast Berkshire Hathaway Stock Forecast Walt Disney Stock Forecast Today's Analyst Ratings U.S. Ratings U.K. Ratings Canadian Ratings All Upgrades All Downgrades All Initiations All Price Target Changes Top-Rated Stocks Top Rated Stocks Top-Rated Dividend Stocks Top-Rated Small-Cap Stocks Top-Rated Tech Stocks Most-Upgraded Stocks Most-Downgraded Stocks Lowest-Rated Stocks More Ratings Tools Stock Ratings by Issuer Top-Rated Analysts Top-Rated Brokerages Stock Ratings Screener Free Ratings Newsletter Brokerages With Apple RecommendationsMorgan StanleyLoop CapitalMoffett NathansonKeyCorpJPMorgan Chase & Co.Weiss RatingsUBS GroupYorkville IvesNeedham & Company LLCSanford C. BernsteinBank of AmericaEvercorePhillip SecuritiesRosenblatt SecuritiesCitigroup MarketBeat monitors more than a dozen sources for Apple analyst ratings, with the most recent rating issued on 10/21/2026. From Our PartnersTicker Revealed: Pre-IPO Access to "Next Elon Musk" CompanyWe’ve found The Next Elon Musk… and what we believe to be the next Tesla. It’s already racked up $26 billi...Banyan Hill Publishing | SponsoredALERT: Drop these 5 stocks before the market opens tomorrow!The Wall Street Journal is already raising the alarm about a potential market crash, and Weiss Ratings researc...Weiss Ratings | SponsoredThe $15 Gold Fund That Pays Up to $1,152/MonthGold is hitting record highs, but most investors are leaving income on the table. 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