Apple (AAPL) Stock Forecast & Price Target

Q: What analysts cover Apple?

Apple has been rated by research analysts at Argus , Bank of America , Barclays , BTIG Research , Citigroup , DA Davidson , Daiwa Securities Group , Deutsche Bank Aktiengesellschaft , DZ Bank , Evercore , Guggenheim , HSBC , Jefferies Financial Group , JPMorgan Chase & Co. , KeyCorp , Loop Capital , Melius Research , Moffett Nathanson , Monness Crespi & Hardt , Morgan Stanley , Needham & Company LLC , Oppenheimer , Phillip Securities , Piper Sandler , Raymond James Financial , Robert W. Baird , Rosenblatt Securities , Rothschild & Co Redburn , Sanford C. Bernstein , TD Cowen , The Goldman Sachs Group , UBS Group , Weiss Ratings , and Yorkville Ives in the past 90 days.

$342.37 -1.80 (-0.52%)

Closing price 04:00 PM Eastern

Extended Trading

$342.80 +0.43 (+0.13%)

As of 07:39 PM Eastern

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Apple - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 43 Analyst Ratings

Sell
3

Hold
14

Buy
26

Based on 43 Wall Street analysts who have issued ratings for Apple in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 43 analysts, 3 have given a sell rating, 14 have given a hold rating, 24 have given a buy rating, and 2 have given a strong buy rating for AAPL.

Consensus Price Target

$343.74
0.40% Upside

According to the 43 analysts' twelve-month price targets for Apple, the average price target is $343.74. The highest price target for AAPL is $400.00, while the lowest price target for AAPL is $250.00. The average price target represents a forecasted upside of 0.40% from the current price of $342.37.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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AAPL Analyst Ratings Over Time

Type	Current Forecast 11/6/25 to 11/6/26	1 Month Ago 10/7/25 to 10/7/26	3 Months Ago 8/8/25 to 8/8/26	1 Year Ago 11/6/24 to 11/6/25
Strong Buy	2 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	2 Strong Buy rating(s)
Buy	24 Buy rating(s)	26 Buy rating(s)	23 Buy rating(s)	19 Buy rating(s)
Hold	14 Hold rating(s)	14 Hold rating(s)	11 Hold rating(s)	12 Hold rating(s)
Sell	3 Sell rating(s)	2 Sell rating(s)	3 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$343.74	$341.45	$333.69	$276.06
Forecasted Upside	0.40% Upside	1.42% Upside	6.50% Upside	2.33% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

AAPL Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

AAPL Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Apple Stock vs. The Competition

Type	Apple	Technology Companies	Broader Market
Consensus Rating Score	2.58	2.23	2.52
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	-0.36% Downside	75.05% Upside	16.82% Upside
News Sentiment Rating	Neutral News See Recent AAPL News	Neutral News	Positive News

Recent Analyst Forecasts and Stock Ratings

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
11/4/2026	The Goldman Sachs Group 3 of 5 stars	Michael Ng 5 of 5 stars	Set Target		$380.00	+14.49%
11/4/2026	Sanford C. Bernstein 3 of 5 stars	Mark Newman 5 of 5 stars	Boost Target	Buy	$370.00 ➝ $380.00	+8.72%
11/4/2026	DZ Bank 4 of 5 stars		Downgrade	Hold ➝ Sell	$300.00	-9.61%
11/3/2026	Guggenheim Subscribe to MarketBeat All Access to unlock brokerage rankings		Set Target		$400.00	+20.75%
11/3/2026	Robert W. Baird Subscribe to MarketBeat All Access to unlock brokerage rankings	William Power Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target	Outperform	$330.00 ➝ $340.00	+0.50%
11/3/2026	Raymond James Financial Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Market Perform
11/3/2026	UBS Group Subscribe to MarketBeat All Access to unlock brokerage rankings	David Vogt Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Neutral	$296.00 ➝ $340.00	+0.50%
11/3/2026	Melius Research Subscribe to MarketBeat All Access to unlock brokerage rankings	Ben Reitzes Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target		$370.00	+9.36%
11/3/2026	Morgan Stanley Subscribe to MarketBeat All Access to unlock brokerage rankings	Erik Woodring Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target	Overweight	$355.00 ➝ $350.00	+3.45%
11/3/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access to unlock brokerage rankings	Samik Chatterjee Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Overweight	$360.00 ➝ $355.00	+6.94%
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11/3/2026	TD Cowen Subscribe to MarketBeat All Access to unlock brokerage rankings	Krish Sankar Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Buy	$400.00 ➝ $390.00	+15.28%
11/3/2026	Barclays Subscribe to MarketBeat All Access to unlock brokerage rankings	Tim Long Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Underweight	$245.00 ➝ $261.00	-22.85%
11/3/2026	Argus Subscribe to MarketBeat All Access to unlock brokerage rankings	Jim Kelleher Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Buy	$375.00 ➝ $400.00	+18.23%
11/3/2026	DA Davidson Subscribe to MarketBeat All Access to unlock brokerage rankings	Gil Luria Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Neutral	$270.00 ➝ $295.00	-12.80%
11/3/2026	KeyCorp Subscribe to MarketBeat All Access to unlock brokerage rankings	Brandon Nispel Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Underweight	$250.00	-26.11%
11/3/2026	Rosenblatt Securities Subscribe to MarketBeat All Access to unlock brokerage rankings	Barton Crockett Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Neutral	$303.00	-10.44%
10/28/2026	Monness Crespi & Hardt Subscribe to MarketBeat All Access to unlock brokerage rankings	Brian White Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy	$355.00	+2.75%
10/27/2026	Evercore Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Outperform
10/27/2026	HSBC Subscribe to MarketBeat All Access to unlock brokerage rankings	Nicolas Cote-Colisson Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy
10/20/2026	Moffett Nathanson Subscribe to MarketBeat All Access to unlock brokerage rankings	Craig Moffett Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target	Neutral	$304.00 ➝ $283.00	-17.48%
10/20/2026	Loop Capital Subscribe to MarketBeat All Access to unlock brokerage rankings	Ananda Baruah Subscribe to MarketBeat All Access to unlock analyst rankings	Downgrade	Buy ➝ Hold	$370.00 ➝ $330.00	-3.77%
10/8/2026	Weiss Ratings Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Buy (B-) ➝ Buy (B)
10/6/2026	Yorkville Ives Subscribe to MarketBeat All Access to unlock brokerage rankings	Dan Ives Subscribe to MarketBeat All Access to unlock analyst rankings	Initiated Coverage	Outperform	$400.00	+19.89%
10/1/2026	Needham & Company LLC Subscribe to MarketBeat All Access to unlock brokerage rankings	Laura Martin Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Hold
9/23/2026	Bank of America Subscribe to MarketBeat All Access to unlock brokerage rankings	Wamsi Mohan Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy	$370.00	+9.81%
9/14/2026	Phillip Securities Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Neutral	$290.00 ➝ $300.00	-9.93%
9/10/2026	Citigroup Subscribe to MarketBeat All Access to unlock brokerage rankings	Atif Malik Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy
9/10/2026	Oppenheimer Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Market Perform
9/9/2026	Jefferies Financial Group Subscribe to MarketBeat All Access to unlock brokerage rankings	Edison Lee Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Underperform
8/17/2026	BTIG Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Initiated Coverage	Neutral
8/17/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access to unlock brokerage rankings		Downgrade	Buy ➝ Hold
8/17/2026	Piper Sandler Subscribe to MarketBeat All Access to unlock brokerage rankings		Initiated Coverage	Neutral ➝ Overweight
8/17/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access to unlock brokerage rankings	Timm Schulze-Melander Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target	Neutral ➝ Buy	$400.00	+30.75%
8/11/2026	Daiwa Securities Group Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Outperform	$325.00 ➝ $335.00	+0.58%
8/6/2026	Citic Securities Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target		$300.00 ➝ $349.00	+4.78%
8/4/2026	CICC Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Outperform	$310.00 ➝ $340.00	+2.08%
8/4/2026	China Renaissance Subscribe to MarketBeat All Access to unlock brokerage rankings		Downgrade	Buy ➝ Hold	$329.00 ➝ $280.00	-7.72%
7/31/2026	Wells Fargo & Company Subscribe to MarketBeat All Access to unlock brokerage rankings	Aaron Rakers Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Overweight	$310.00 ➝ $350.00	+4.97%
7/31/2026	Maxim Group Subscribe to MarketBeat All Access to unlock brokerage rankings	Tom Forte Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Buy	$350.00 ➝ $380.00	+14.09%
7/15/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access to unlock brokerage rankings		Set Target		$365.00	+11.83%
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6/24/2026	Arete Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Buy	$305.00 ➝ $335.00	+0.58%
6/22/2026	KGI Securities Subscribe to MarketBeat All Access to unlock brokerage rankings		Downgrade	Outperform ➝ Hold	$315.00	+5.70%
6/5/2026	Wedbush Subscribe to MarketBeat All Access to unlock brokerage rankings	Daniel Ives Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Outperform	$400.00	+28.52%
5/14/2026	Tigress Financial Subscribe to MarketBeat All Access to unlock brokerage rankings	Ivan Feinseth Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Strong-Buy	$305.00 ➝ $375.00	+25.81%
4/17/2026	BNP Paribas Exane Subscribe to MarketBeat All Access to unlock brokerage rankings	David O'Connor Subscribe to MarketBeat All Access to unlock analyst rankings	Upgrade	Neutral ➝ Outperform	$300.00	+13.90%
3/2/2026	Stifel Nicolaus Subscribe to MarketBeat All Access to unlock brokerage rankings		Set Target		$330.00	+24.38%
2/2/2026	Scotiabank Subscribe to MarketBeat All Access to unlock brokerage rankings		Set Target		$330.00	+22.20%
1/26/2026	Stephens Subscribe to MarketBeat All Access to unlock brokerage rankings		Set Target		$315.00	+23.43%
12/5/2025	CLSA Subscribe to MarketBeat All Access to unlock brokerage rankings	Bhavtosh Vajpayee Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Outperform	$265.00 ➝ $330.00	+17.56%
8/13/2025	BMO Capital Markets Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 07:40 PM ET.

Should I Buy Apple Stock? AAPL Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, November 4, 2026. Please send any questions or comments about these Apple pros and cons to contact@marketbeat.com.

Apple
Bull Case

Here are some ways that investors could benefit from investing in Apple:

Apple shares surged 5.3% on November 4, 2026, to reach a new 52-week high of $354.50, with the stock currently trading at $349.51, driven by a broad Big Tech rally following the 2026 midterm elections which removed near-term political uncertainty for investors.
The company recently reported strong financial results on November 2, 2026, beating analyst estimates with earnings per share of $2.10 against a consensus of $1.99, while revenue grew 11.7% year over year to $114.48 billion, supported by robust iPhone and Mac sales and a record active installed base.
Apple has begun trialing its AI tools in China after a two-year delay, a strategic move that helps close a competitive gap in a major market and positions the company to better monetize its ecosystem in one of the world's largest consumer bases.
Investors benefit from a consistent dividend yield of 0.32%, with a quarterly dividend of $0.27 per share scheduled to be paid on November 16, 2026, providing a steady income stream alongside capital appreciation potential.
The stock carries a consensus rating of "Moderate Buy" from analysts, with a consensus price target of $343.51, reflecting a general market sentiment that views Apple as a stable "place to hide" amid broader concerns about artificial intelligence capital expenditures in the tech sector.

Apple
Bear Case

Investors should be bearish about investing in Apple for these reasons:

Apple faces significant margin pressure due to rising memory chip prices, with the company expecting holiday-quarter gross margins to narrow and holding $89.7 billion in purchase obligations that increase its exposure to elevated component costs.
The company's valuation is considered premium, with a price-to-earnings ratio of 38.96, which some analysts argue limits near-term upside potential, especially as the high-margin Services business shows signs of slowing growth.
Apple is reducing employee budgets for artificial intelligence tools to control rising costs, as research expenses have jumped 32%, indicating that the company is facing internal cost pressures that may impact operational efficiency or innovation pace.
Insider selling has been notable recently, with CEO John Ternus selling 25,412 shares on October 2, 2026, and SVP Jennifer Newstead selling 2,399 shares on October 27, 2026, which some investors may interpret as a lack of confidence in the stock's immediate trajectory.
Apple's heavy weight in many index funds means that investors may have more exposure to the stock than they realize, creating a concentration risk that could amplify portfolio volatility if the stock underperforms relative to the broader market.

AAPL Forecast - Frequently Asked Questions

According to the research reports of 43 Wall Street equities research analysts, the average twelve-month stock price forecast for Apple is $343.74, with a high forecast of $400.00 and a low forecast of $250.00.

43 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Apple in the last twelve months. There are currently 3 sell ratings, 14 hold ratings, 24 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" AAPL shares.

According to analysts, Apple's stock has a predicted upside of 0.40% based on their 12-month stock forecasts.

Over the previous 90 days, Apple's stock had 5 downgrades and 2 upgrades by analysts.

Apple has been rated by research analysts at Argus, Bank of America, Barclays, BTIG Research, Citigroup, DA Davidson, Daiwa Securities Group, Deutsche Bank Aktiengesellschaft, DZ Bank, Evercore, Guggenheim, HSBC, Jefferies Financial Group, JPMorgan Chase & Co., KeyCorp, Loop Capital, Melius Research, Moffett Nathanson, Monness Crespi & Hardt, Morgan Stanley, Needham & Company LLC, Oppenheimer, Phillip Securities, Piper Sandler, Raymond James Financial, Robert W. Baird, Rosenblatt Securities, Rothschild & Co Redburn, Sanford C. Bernstein, TD Cowen, The Goldman Sachs Group, UBS Group, Weiss Ratings, and Yorkville Ives in the past 90 days.

Analysts like Apple more than other "technology" companies. The consensus rating for Apple is Moderate Buy while the average consensus rating for "technology" companies is Hold. Learn more on how AAPL compares to other companies.

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MarketBeat monitors more than a dozen sources for Apple analyst ratings, with the most recent rating issued on 11/4/2026.

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Apple (AAPL) Stock Forecast & Price Target