Apple (AAPL) Stock Forecast & Price Target $302.25 +3.28 (+1.10%) Closing price 04:00 PM EasternExtended Trading$301.05 -1.20 (-0.40%) As of 07:15 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Analyst Forecasts Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock Apple - Analysts' Recommendations and Stock Price Forecast (2026) How MarketBeat Calculates Price Target and Consensus Rating Consensus Rating Moderate BuyBased on 35 Analyst RatingsSell1Hold11Buy23 Based on 35 Wall Street analysts who have issued ratings for Apple in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 35 analysts, 1 has given a sell rating, 11 have given a hold rating, 22 have given a buy rating, and 1 has given a strong buy rating for AAPL. Consensus Price Target $308.742.15% Upside According to the 35 analysts' twelve-month price targets for Apple, the average price target is $308.74. The highest price target for AAPL is $400.00, while the lowest price target for AAPL is $200.00. The average price target represents a forecasted upside of 2.15% from the current price of $302.25. MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data. Get the Latest News and Ratings for AAPL and Related Stocks Enter your email address to receive the latest news and analysts' ratings for Apple and its competitors. Sign Up View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. 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AAPL Analyst Ratings Over TimeTypeCurrent Forecast5/20/25 to 5/20/261 Month Ago4/20/25 to 4/20/263 Months Ago2/19/25 to 2/19/261 Year Ago5/20/24 to 5/20/25Strong Buy1 Strong Buy rating(s)1 Strong Buy rating(s)1 Strong Buy rating(s)2 Strong Buy rating(s)Buy22 Buy rating(s)23 Buy rating(s)23 Buy rating(s)18 Buy rating(s)Hold11 Hold rating(s)12 Hold rating(s)11 Hold rating(s)9 Hold rating(s)Sell1 Sell rating(s)1 Sell rating(s)1 Sell rating(s)4 Sell rating(s)Consensus Price Target$308.74$301.33$292.13$236.15Forecasted Upside2.15% Upside10.36% Upside12.11% Upside14.16% UpsideConsensus RatingModerate BuyModerate BuyModerate BuyModerate Buy AAPL Analyst Recommendations By MonthAnalyst Ratings Chart DescriptionThe chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.Skip Chart & View Analyst Rating History AAPL Price Targets by MonthAverage Share Price and Price Target by Month Chart DescriptionThe chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table Apple Stock vs. The CompetitionTypeAppleComputer and Technology CompaniesBroader MarketConsensus Rating Score 2.66 2.30 2.52Consensus RatingModerate BuyHoldModerate BuyPredicted Upside2.48% Upside158.89% Upside16.72% UpsideNews Sentiment RatingPositive NewsSee Recent AAPL NewsNeutral NewsPositive News Recent Analyst Forecasts and Stock Ratings All Ratings Strong Buy Buy Hold Sell Rating Show All Upside > 100% Upside 50% - 100% Upside 20% - 50% Upside 10% - 20% Upside 0% - 10% Downside 0% - 10% Downside 10% - 20% Downside 20% - 50% Downside 50% - 100% Downside > 100% Upside/Downside All Actions Upgrades Downgrades Initiates Coverage Raises Target Lowers Target Reiterates Rating Action Custom Range 1 Month 3 Months 6 Months Year-to-Date 1 Year 3 Years 5 Years Time Frame Start Date End Date Most Recent from Each Brokerage All Show Export DateBrokerageAnalystActionRatingPrice TargetReport Date Upside/DownsideDetails5/14/2026 Tigress Financial4 of 5 starsIvan Feinseth3 of 5 starsReiterated RatingStrong-Buy$305.00 ➝ $375.00+25.81%5/14/2026 Evercore4 of 5 stars Reiterated RatingOutperform$365.00+22.13%5/8/2026 Wedbush5 of 5 starsDan IvesNot RatedReiterated RatingOutperform$350.00 ➝ $400.00+39.18%5/1/2026 Robert W. BairdSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingWilliam PowerSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingSet Target$310.00+8.87%5/1/2026 UBS GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingDavid VogtSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingSet TargetNeutral$287.00 ➝ $296.00+3.96%5/1/2026 TD CowenSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingKrish SankarSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingReiterated RatingBuy$325.00 ➝ $335.00+17.96%5/1/2026 Wells Fargo & CompanySubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingAaron RakersSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingReiterated RatingOverweight$300.00 ➝ $310.00+14.24%5/1/2026 Morgan StanleySubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingErik WoodringSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingReiterated RatingOverweight$315.00 ➝ $330.00+21.61%5/1/2026 BarclaysSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingTim LongSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingReiterated RatingUnderweight$248.00 ➝ $253.00-6.76%5/1/2026 DA DavidsonSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingGil LuriaSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingReiterated RatingNeutral$270.00-0.50% Get the Latest News and Ratings for AAPL and Related StocksEnter your email address below to receive the latest news and analysts' ratings for Apple and its competitors with MarketBeat's FREE daily newsletter. 5/1/2026 Needham & Company LLCSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingLaura MartinSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingReiterated RatingHold5/1/2026 Rosenblatt SecuritiesSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingBarton CrockettSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetNeutral$268.00 ➝ $276.00+1.71%5/1/2026 Monness Crespi & HardtSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Boost TargetBuy$315.00 ➝ $335.00+23.46%4/21/2026 CitigroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Reiterated RatingBuy4/17/2026 BNP Paribas ExaneSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingDavid O'ConnorSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingUpgradeNeutral ➝ Outperform$300.00+13.90%4/14/2026 Bank of AmericaSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingWamsi MohanSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetBuy$320.00 ➝ $325.00+25.39%3/12/2026 KeyCorpSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Reiterated RatingSector Weight3/4/2026 Jefferies Financial GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingEdison LeeSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingSet Target$330.00+25.66%3/4/2026 Sanford C. BernsteinSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingToni SacconaghiSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingReiterated RatingOutperform3/2/2026 The Goldman Sachs GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingMichael NgSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingReiterated RatingBuy3/2/2026 Stifel NicolausSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Set Target$330.00+24.38%2/25/2026 Moffett NathansonSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingCraig MoffettSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetNeutral$241.00 ➝ $270.00-1.14%2/2/2026 ScotiabankSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Set Target$330.00+22.20%2/2/2026 Royal Bank Of CanadaSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Set Target$325.00+22.79%2/1/2026 Phillip SecuritiesSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingHelena WangSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingUpgradeModerate Sell ➝ Hold1/30/2026 KGI SecuritiesSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingRob ChangSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingUpgradeOutperform$306.00+18.48%1/30/2026 OppenheimerSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Reiterated RatingMarket Perform1/30/2026 JPMorgan Chase & Co.Subscribe to MarketBeat All Access for the firm's recommendation accuracy ratingSamik ChatterjeeSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetOverweight$315.00 ➝ $325.00+20.35%1/30/2026 Maxim GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingTom ForteSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingUpgradeHold ➝ Buy$300.00+16.15%1/26/2026 StephensSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Set Target$315.00+23.43%1/2/2026 Raymond James FinancialSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingSrini PajjuirSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingReiterated RatingMarket Perform12/29/2025 Weiss RatingsSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Reiterated RatingBuy (B-)12/5/2025 CLSASubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingBhavtosh VajpayeeSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetOutperform$265.00 ➝ $330.00+17.56%12/2/2025 Loop CapitalSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingAnanda BaruahSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingReiterated RatingBuy$315.00 ➝ $325.00+14.36%11/4/2025 DZ BankSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating UpgradeHold ➝ Buy$300.00+11.50%10/31/2025 ArgusSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Set TargetBuy$280.00 ➝ $325.00+19.75%10/31/2025 Melius ResearchSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingBen ReitzesSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingSet Target$345.00+27.12%9/8/2025 HSBCSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingErwan RambourgSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingSet TargetHold$220.00-8.21%8/13/2025 BMO Capital MarketsSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Reiterated RatingBuy4/22/2025 China RenaissanceSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingJ. SunSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingInitiated CoverageBuy$241.00+24.77%Read now. Do not delete. You’ve been warned. (Ad)Three Nobel Prize Winners expose this once-in-a-generation wealth shift: “Don’t Say I Didn’t Warn You” Porter Stansberry exposes how the convergence of three immense forces is about to rewrite everything about the American way of life: how you work, save, invest… it’s all about to change.Don’t be left behind. Click here now.1/31/2025 Rothschild & Co RedburnSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Set Target$230.00-6.33%10/9/2024 Piper SandlerSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Reiterated RatingNeutral$225.00 ➝ $225.00-0.34%9/25/2024 New Street ResearchSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Reiterated RatingNeutral$225.00 ➝ $225.00-0.61%7/17/2024 CfraSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Boost TargetBuy$240.00 ➝ $260.00+13.72%6/14/2024 Erste Group BankSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating UpgradeHold ➝ BuyAnalyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 07:13 PM ET. Should I Buy Apple Stock? AAPL Pros and Cons Explained These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Saturday, May 16, 2026. Please send any questions or comments about these Apple pros and cons to contact@marketbeat.com. Apple Bull Case Here are some ways that investors could benefit from investing in Apple: Apple has recently cut prices on the iPhone 16 in China, which could boost sales in a key market, indicating strong demand for its latest products. The current stock price is around $308.74, reflecting a consensus target that suggests potential for growth, making it an attractive investment opportunity. Investor sentiment is positive, bolstered by reports of strong global demand for iPhones, which supports the company's revenue growth prospects. Apple has received multiple upgrades from analysts, with target prices reaching as high as $365, indicating confidence in the company's future performance. With a diverse portfolio that includes not just hardware but also software and services, Apple is well-positioned to capitalize on various market trends and consumer needs. Apple Bear Case Investors should be bearish about investing in Apple for these reasons: There are ongoing legal disputes with OpenAI regarding their partnership, which could create uncertainty around Apple's AI strategy and impact investor confidence. Recent reports of vulnerabilities found in Apple's macOS/iOS by Anthropic's Mythos AI highlight ongoing security concerns, which could affect the company's reputation and customer trust. Despite positive sentiment, the stock has seen fluctuations, and any negative news could lead to volatility, making it a riskier investment in the short term. Analysts have assigned a mix of ratings, including one Sell rating, indicating that not all market participants are confident in Apple's current trajectory. As competition in the tech industry intensifies, particularly in the smartphone market, Apple may face challenges in maintaining its market share and profit margins. AAPL Forecast - Frequently Asked Questions What is Apple's forecast for 2026? According to the research reports of 35 Wall Street equities research analysts, the average twelve-month stock price forecast for Apple is $308.74, with a high forecast of $400.00 and a low forecast of $200.00. Should I buy or sell Apple stock right now? 35 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Apple in the last twelve months. There is currently 1 sell rating, 11 hold ratings, 22 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" AAPL shares. Does Apple's stock price have much upside? According to analysts, Apple's stock has a predicted upside of 2.15% based on their 12-month stock forecasts. Has Apple been upgraded by Wall Street analysts recently? Over the previous 90 days, Apple's stock had 1 upgrade by analysts. What analysts cover Apple? Apple has been rated by research analysts at Bank of America, Barclays, BNP Paribas Exane, Citigroup, DA Davidson, Evercore, Jefferies Financial Group, KeyCorp, Moffett Nathanson, Monness Crespi & Hardt, Morgan Stanley, Needham & Company LLC, Robert W. Baird, Rosenblatt Securities, Sanford C. Bernstein, Stifel Nicolaus, TD Cowen, The Goldman Sachs Group, Tigress Financial, UBS Group, Wedbush, and Wells Fargo & Company in the past 90 days. Do Wall Street analysts like Apple more than its competitors? Analysts like Apple more than other "computer and technology" companies. The consensus rating for Apple is Moderate Buy while the average consensus rating for "computer and technology" companies is Hold. Learn more on how AAPL compares to other companies. 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BairdWells Fargo & CompanyCitigroupBNP Paribas Exane This page (NASDAQ:AAPL) was last updated on 5/20/2026 by MarketBeat.com Staff. From Our PartnersTrump's gold order: the announcement they won't put on the front pageOn August 15, 1971, Nixon interrupted prime-time television and ended the gold standard in 15 minutes - no deb...Reagan Gold Group | SponsoredYour $29.97 book is free todayWhy Some Traders Skip Stocks Entirely You don't need a big account to trade options. In fact, options ca...Profits Run | SponsoredIran's New Leader Just Said Something That Should Terrify Every AmericanIran's Supreme Leader has declared the Strait of Hormuz closed as leverage against the U.S. - and with 40% of ...American Alternative | SponsoredHey, it's Jon Najarian. The SpaceX IPO is right around the corner. But I discovered Elon may have something BIGGER planned. 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