Apple (AAPL) Stock Forecast & Price Target

$238.15 +1.45 (+0.61%)

Closing price 09/16/2025 04:00 PM Eastern

Extended Trading

$237.88 -0.27 (-0.11%)

As of 09/16/2025 07:59 PM Eastern

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Apple - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Moderate Buy

Based on 32 Analyst Ratings

Sell
1

Hold
14

Buy
17

Based on 32 Wall Street analysts who have issued ratings for Apple in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 32 analysts, 1 has given a sell rating, 14 have given a hold rating, 15 have given a buy rating, and 2 have given a strong buy rating for AAPL.

Consensus Price Target

$241.77
1.52% Upside

According to the 32 analysts' twelve-month price targets for Apple, the average price target is $241.77. The highest price target for AAPL is $300.00, while the lowest price target for AAPL is $170.00. The average price target represents a forecasted upside of 1.52% from the current price of $238.15.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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AAPL Analyst Ratings Over Time

Type	Current Forecast 9/17/24 to 9/17/25	1 Month Ago 8/18/24 to 8/18/25	3 Months Ago 6/19/24 to 6/19/25	1 Year Ago 9/18/23 to 9/17/24
Strong Buy	2 Strong Buy rating(s)	2 Strong Buy rating(s)	2 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	15 Buy rating(s)	16 Buy rating(s)	18 Buy rating(s)	23 Buy rating(s)
Hold	14 Hold rating(s)	11 Hold rating(s)	10 Hold rating(s)	10 Hold rating(s)
Sell	1 Sell rating(s)	2 Sell rating(s)	3 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$241.77	$237.60	$234.86	$239.17
Forecasted Upside	1.52% Upside	2.90% Upside	19.47% Upside	10.32% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

AAPL Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

AAPL Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Apple Stock vs. The Competition

Type	Apple	Computer and Technology Companies	S&P 500
Consensus Rating Score	2.56	2.64	2.53
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	1.52% Upside	61.40% Upside	11.50% Upside
News Sentiment Rating	Positive News See Recent AAPL News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
9/15/2025	Sanford C. Bernstein 4 of 5 stars	Toni Sacconaghi Not Rated	Initiated Coverage	Outperform	$290.00	+22.52%
9/11/2025	DA Davidson 2 of 5 stars	Gil Luria Not Rated	Reiterated Rating	Buy ➝ Neutral	$250.00	+10.23%
9/11/2025	Phillip Securities 0 of 5 stars	Helena Wang Not Rated	Downgrade		$200.00	-11.81%
9/10/2025	Melius Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ben Reitzes Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Buy	$260.00 ➝ $290.00	+26.64%
9/10/2025	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Atif Malik Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy
9/10/2025	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Wamsi Mohan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$260.00 ➝ $270.00	+18.49%
9/10/2025	Evercore ISI Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Amit Daryanani Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$250.00 ➝ $260.00	+10.95%
9/10/2025	Rosenblatt Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Barton Crockett Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$223.00 ➝ $241.00	+2.84%
9/9/2025	Wedbush Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Daniel Ives Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$270.00	+13.50%
9/8/2025	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	David Vogt Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Neutral
Get the Latest News and Ratings for AAPL and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Apple and its competitors with MarketBeat's FREE daily newsletter.
9/8/2025	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Erwan Rambourg Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Hold	$220.00	-8.21%
9/8/2025	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Edison Lee Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$190.67 ➝ $205.82	-14.13%
9/4/2025	Moffett Nathanson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Craig Moffett Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Sell ➝ Neutral	$225.00	-5.65%
9/3/2025	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Erik Woodring Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Overweight	$240.00	+1.70%
8/26/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Ng Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$266.00 ➝ $266.00	+16.00%
8/21/2025	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ananda Baruah Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Hold	$230.00 ➝ $226.00	0.00%
8/13/2025	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
8/1/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Samik Chatterjee Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$250.00 ➝ $255.00	+25.17%
8/1/2025	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Srini Pajjuir Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$230.00 ➝ $240.00	+13.12%
8/1/2025	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Tim Long Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Underweight	$173.00 ➝ $180.00	-13.28%
8/1/2025	Monness Crespi & Hardt Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$245.00 ➝ $270.00	+30.08%
7/25/2025	Needham & Company LLC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Laura Martin Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Hold
5/2/2025	Scotiabank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Market Perform
5/2/2025	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Buy	$290.00 ➝ $275.00	+28.91%
4/22/2025	China Renaissance Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	J. Sun Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Buy	$241.00	+24.77%
4/14/2025	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	B. Nispel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Underweight ➝ Sector Weight
4/3/2025	Tigress Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ivan Feinseth Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Strong-Buy	$295.00 ➝ $300.00	+33.99%
2/21/2025	Maxim Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Hold	$215.00	-12.45%
1/31/2025	Redburn Partners Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$230.00	-6.33%
1/31/2025	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	J. Kelleher Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Strong-Buy
1/29/2025	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Martin Yang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Outperform ➝ Market Perform
12/9/2024	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$275.00	+13.24%
10/9/2024	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Neutral	$225.00 ➝ $225.00	-0.34%
9/25/2024	New Street Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Neutral	$225.00 ➝ $225.00	-0.61%
7/25/2024	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Outperform	$200.00 ➝ $240.00	+9.82%
7/17/2024	Cfra Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$240.00 ➝ $260.00	+13.72%
7/9/2024	Piper Sandler Companies Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Neutral	$190.00 ➝ $225.00	-1.24%
6/14/2024	Erste Group Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy
5/4/2024	Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$200.00 ➝ $215.00	+17.24%
5/3/2024	Itau BBA Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Underperform ➝ Market Perform	$162.00 ➝ $188.00	+1.76%

3/28/2024	DZ Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy ➝ Hold	$180.00	+3.86%
1/10/2024	Redburn Atlantic Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Neutral	$200.00	+8.03%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 03:05 AM ET.

Should I Buy Apple Stock? AAPL Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, September 12, 2025. Please send any questions or comments about these Apple pros and cons to contact@marketbeat.com.

Apple
Bull Case

Here are some ways that investors could benefit from investing in Apple:

Apple reported a strong earnings per share (EPS) of $1.57 for the latest quarter, surpassing analyst expectations, which indicates robust financial performance and potential for continued growth.
The company has a high return on equity of 170.91%, suggesting that it is highly effective at generating profits from its equity, which can be attractive to investors looking for efficient management.
Apple's revenue reached approximately $94 billion in the latest quarter, reflecting a year-over-year increase of about 9.6%, showcasing its ability to grow even in competitive markets.
The current stock price is around $223, which may present a favorable entry point for investors looking to capitalize on potential future growth.
Apple has a consistent dividend payout, with a recent quarterly dividend of $0.26, translating to an annualized yield of 0.5%, providing income to investors in addition to capital appreciation.

Apple
Bear Case

Investors should be bearish about investing in Apple for these reasons:

Despite strong earnings, the stock has faced volatility, which can be a concern for risk-averse investors looking for stability in their portfolios.
Apple's dividend payout ratio is currently at 15.78%, which, while sustainable, may limit the company's ability to reinvest profits into growth initiatives compared to companies with lower payout ratios.
Recent insider selling, including a significant transaction by a senior vice president, may raise concerns about the company's future prospects and insider confidence.
The competitive landscape in the technology sector is fierce, with numerous companies vying for market share, which could impact Apple's growth potential.
Analysts have mixed ratings on the stock, with some maintaining a "hold" rating, indicating uncertainty about its future performance and potential for price appreciation.

AAPL Forecast - Frequently Asked Questions

: According to the research reports of 32 Wall Street equities research analysts, the average twelve-month stock price forecast for Apple is $241.77, with a high forecast of $300.00 and a low forecast of $170.00.
: 32 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Apple in the last twelve months. There is currently 1 sell rating, 14 hold ratings, 15 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" AAPL shares.
: According to analysts, Apple's stock has a predicted upside of 1.52% based on their 12-month stock forecasts.
: Over the previous 90 days, Apple's stock had 3 upgrades and 1 downgrade by analysts.
: Apple has been rated by research analysts at Bank of America, Barclays, BMO Capital Markets, Citigroup, DA Davidson, Evercore ISI, HSBC, Jefferies Financial Group, JPMorgan Chase & Co., Loop Capital, Melius Research, Moffett Nathanson, Monness Crespi & Hardt, Morgan Stanley, Needham & Company LLC, Phillip Securities, Raymond James Financial, Rosenblatt Securities, Sanford C. Bernstein, The Goldman Sachs Group, UBS Group, and Wedbush in the past 90 days.
: Analysts like Apple less than other "computer and technology" companies. The consensus rating score for Apple is 2.56 while the average consensus rating score for "computer and technology" companies is 2.64. Learn more on how AAPL compares to other companies.

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This page (NASDAQ:AAPL) was last updated on 9/17/2025 by MarketBeat.com Staff

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Apple (AAPL) Stock Forecast & Price Target