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Apple (AAPL) Stock Forecast & Price Target

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$238.47 +8.75 (+3.81%)
Closing price 04:00 PM Eastern
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$238.06 -0.41 (-0.17%)
As of 06:27 PM Eastern
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Apple - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Moderate Buy
Based on 30 Analyst Ratings
Sell
2
Hold
11
Buy
17

Based on 30 Wall Street analysts who have issued ratings for Apple in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 30 analysts, 2 have given a sell rating, 11 have given a hold rating, 15 have given a buy rating, and 2 have given a strong buy rating for AAPL.

Consensus Price Target

$237.73
-0.31% Downside
According to the 30 analysts' twelve-month price targets for Apple, the average price target is $237.73. The highest price target for AAPL is $300.00, while the lowest price target for AAPL is $170.00. The average price target represents a forecasted downside of -0.31% from the current price of $238.47.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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AAPL Analyst Ratings Over Time

TypeCurrent Forecast
9/3/24 to 9/3/25		1 Month Ago
8/4/24 to 8/4/25		3 Months Ago
6/5/24 to 6/5/25		1 Year Ago
9/4/23 to 9/3/24
Strong Buy
2 Strong Buy rating(s)
2 Strong Buy rating(s)
2 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
15 Buy rating(s)
15 Buy rating(s)
18 Buy rating(s)
24 Buy rating(s)
Hold
11 Hold rating(s)
11 Hold rating(s)
10 Hold rating(s)
10 Hold rating(s)
Sell
2 Sell rating(s)
2 Sell rating(s)
4 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$237.73$237.25$235.80$237.30
Forecasted Upside-0.31% Downside16.67% Upside17.53% Upside6.52% Upside
Consensus Rating
Moderate Buy
Moderate Buy
Moderate Buy
Moderate Buy

AAPL Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

AAPL Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Apple Stock vs. The Competition

TypeAppleComputer and Technology CompaniesS&P 500
Consensus Rating Score
2.57
2.66
2.53
Consensus RatingModerate BuyModerate BuyModerate Buy
Predicted Upside-0.02% Downside67.24% Upside11.66% Upside
News Sentiment Rating
Positive News

See Recent AAPL News
Positive News
Positive News
Export to Excel

Subscribe to MarketBeat All Access for the recommendation accuracy rating
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
9/3/2025Bank of America
4 of 5 stars		Wamsi Mohan
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetBuy ➝ Buy$250.00 ➝ $260.00+10.11%
9/3/2025Wedbush
4 of 5 stars		Daniel Ives
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated RatingOutperform ➝ Outperform$270.00+13.91%
8/26/2025The Goldman Sachs Group
3 of 5 stars		Michael Ng
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated RatingBuy ➝ Buy$266.00 ➝ $266.00+16.00%
8/21/2025Loop Capital
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Ananda Baruah
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower TargetHold ➝ Hold$230.00 ➝ $226.000.00%
8/13/2025BMO Capital Markets
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Reiterated RatingBuy ➝ Buy
8/13/2025Evercore ISI
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Amit Daryanani
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated RatingOutperform ➝ Outperform$250.00+8.86%
8/1/2025DA Davidson
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Gil Luria
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated RatingBuy ➝ Buy$250.00+23.53%
8/1/2025Citigroup
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Atif Malik
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetBuy ➝ Buy$240.00 ➝ $245.00+20.26%
8/1/2025JPMorgan Chase & Co.
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Samik Chatterjee
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetOverweight ➝ Overweight$250.00 ➝ $255.00+25.17%
8/1/2025UBS Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating		David Vogt
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetNeutral ➝ Neutral$210.00 ➝ $220.00+7.58%
8/1/2025Raymond James Financial
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Srini Pajjuir
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated RatingOutperform ➝ Outperform$230.00 ➝ $240.00+13.12%
8/1/2025Barclays
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Tim Long
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetUnderweight ➝ Underweight$173.00 ➝ $180.00-13.28%
8/1/2025Morgan Stanley
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Erik Woodring
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetOverweight ➝ Overweight$235.00 ➝ $240.00+15.62%
8/1/2025Monness Crespi & Hardt
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Boost TargetBuy$245.00 ➝ $270.00+30.08%
7/29/2025Rosenblatt Securities
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Barton Crockett
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated RatingNeutral ➝ Neutral$217.00+1.38%
7/25/2025Needham & Company LLC
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Laura Martin
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated RatingHold ➝ Hold
7/18/2025Jefferies Financial Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 UpgradeUnderperform ➝ Hold
5/2/2025Scotiabank
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 DowngradeMarket Perform
5/2/2025TD Cowen
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Lower TargetBuy$290.00 ➝ $275.00+28.91%
4/22/2025China Renaissance
Subscribe to MarketBeat All Access for the recommendation accuracy rating		J. Sun
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated CoverageBuy$241.00+24.77%
4/14/2025KeyCorp
Subscribe to MarketBeat All Access for the recommendation accuracy rating		B. Nispel
Subscribe to MarketBeat All Access for the recommendation accuracy rating		UpgradeUnderweight ➝ Sector Weight
4/3/2025Tigress Financial
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Ivan Feinseth
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetStrong-Buy ➝ Strong-Buy$295.00 ➝ $300.00+33.99%
2/21/2025Maxim Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Boost TargetHold$215.00-12.45%
1/31/2025Redburn Partners
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Set Target$230.00-6.33%
1/31/2025Argus
Subscribe to MarketBeat All Access for the recommendation accuracy rating		J. Kelleher
Subscribe to MarketBeat All Access for the recommendation accuracy rating		UpgradeStrong-Buy
1/29/2025Oppenheimer
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Martin Yang
Subscribe to MarketBeat All Access for the recommendation accuracy rating		DowngradeOutperform ➝ Market Perform
1/7/2025Moffett Nathanson
Subscribe to MarketBeat All Access for the recommendation accuracy rating		C. Moffett
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated RatingNeutral ➝ Sell$202.00 ➝ $188.00-23.27%
1/3/2025Sanford C. Bernstein
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Boost TargetOutperform ➝ Outperform$240.00 ➝ $260.00+6.62%
12/9/2024Wells Fargo & Company
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Boost TargetBuy$275.00+13.24%
10/9/2024Piper Sandler
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Reiterated RatingNeutral ➝ Neutral$225.00 ➝ $225.00-0.34%
9/25/2024New Street Research
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Reiterated RatingNeutral ➝ Neutral$225.00 ➝ $225.00-0.61%
8/27/2024Melius Research
Subscribe to MarketBeat All Access for the recommendation accuracy rating		B. Reitzes
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated RatingBuy ➝ Buy$265.00 ➝ $265.00+16.65%
7/25/2024Robert W. Baird
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Boost TargetOutperform ➝ Outperform$200.00 ➝ $240.00+9.82%
7/17/2024Cfra Boost TargetBuy ➝ Buy$240.00 ➝ $260.00+13.72%
7/9/2024Piper Sandler Companies
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Reiterated RatingNeutral$190.00 ➝ $225.00-1.24%
6/14/2024Erste Group Bank
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 UpgradeHold ➝ Buy
5/4/2024Canaccord Genuity Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Boost TargetBuy ➝ Buy$200.00 ➝ $215.00+17.24%
5/3/2024Itau BBA Securities
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 UpgradeUnderperform ➝ Market Perform$162.00 ➝ $188.00+1.76%
3/28/2024DZ Bank
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Reiterated RatingBuy ➝ Hold$180.00+3.86%
1/10/2024Redburn Atlantic
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 DowngradeBuy ➝ Neutral$200.00+8.03%
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9/15/2023Credit Suisse Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Reiterated RatingOutperform ➝ Outperform$220.00+26.34%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 06:28 PM ET.


Should I Buy Apple Stock? AAPL Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, August 31, 2025. Please send any questions or comments about these Apple pros and cons to contact@marketbeat.com.

Apple
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Apple:

  • Apple reported strong earnings per share of $1.57, exceeding analysts' expectations, indicating robust financial health and effective management.
  • The company has a high return on equity of 170.91%, showcasing its ability to generate profits from shareholders' equity, which is attractive to investors.
  • Recent revenue growth of 9.6% year-over-year demonstrates Apple's ability to expand its market presence and increase sales, which can lead to higher stock valuations.
  • Apple's current stock price is around $223, reflecting investor confidence and potential for future growth, making it a compelling investment opportunity.
  • The company has a low dividend payout ratio of 15.78%, suggesting that it retains a significant portion of its earnings for reinvestment, which can drive future growth.

Apple
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Apple for these reasons:

  • Despite strong earnings, the stock has faced volatility, which may deter risk-averse investors looking for stable returns.
  • Apple's dividend yield is relatively low at 0.4%, which may not attract income-focused investors seeking higher returns from dividends.
  • Market analysts have mixed ratings on the stock, with some suggesting a "Hold" position, indicating uncertainty about its short-term performance.
  • Increased competition in the smartphone market, particularly with the latest iPhone 16, could impact Apple's market share and profitability.
  • Insider selling activity, such as the recent sale of shares by a senior vice president, may raise concerns about the company's future prospects among investors.

AAPL Forecast - Frequently Asked Questions

According to the research reports of 30 Wall Street equities research analysts, the average twelve-month stock price forecast for Apple is $237.73, with a high forecast of $300.00 and a low forecast of $170.00.

30 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Apple in the last year. There are currently 2 sell ratings, 11 hold ratings, 15 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" AAPL shares.

According to analysts, Apple's stock has a predicted downside of -0.31% based on their 12-month stock forecasts.

Over the previous 90 days, Apple's stock had 2 upgrades by analysts.

Analysts like Apple less than other "computer and technology" companies. The consensus rating score for Apple is 2.57 while the average consensus rating score for "computer and technology" companies is 2.66. Learn more on how AAPL compares to other companies.

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This page (NASDAQ:AAPL) was last updated on 9/3/2025 by MarketBeat.com Staff
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