Apple (AAPL) Stock Forecast & Price Target

$217.96

+0.47 (+0.22%)

(As of 07/26/2024 ET)

Apple - Analysts' Recommendations and Stock Price Forecast (2024)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy
Based on 35 Analyst Ratings

Based on 35 Wall Street analysts who have issued ratings for Apple in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 35 analysts, 1 has given a sell rating, 9 have given a hold rating, 24 have given a buy rating, and 1 has given a strong buy rating for AAPL.

Consensus Price Target

$230.09
5.56% Upside

High Forecast	$300.00
Average Forecast	$230.09
Low Forecast	$180.00

According to the 35 analysts' twelve-month price targets for Apple, the average price target is $230.09. The highest price target for AAPL is $300.00, while the lowest price target for AAPL is $180.00. The average price target represents a forecasted upside of 5.56% from the current price of $217.96.

Type	Current Forecast 7/28/23 to 7/27/24	1 Month Ago 6/28/23 to 6/27/24	3 Months Ago 4/29/23 to 4/28/24	1 Year Ago 7/28/22 to 7/28/23
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	24 Buy rating(s)	24 Buy rating(s)	21 Buy rating(s)	24 Buy rating(s)
Hold	9 Hold rating(s)	10 Hold rating(s)	12 Hold rating(s)	8 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$230.09	$214.29	$203.05	$190.06
Forecasted Upside	5.56% Upside	12.14% Upside	13.21% Upside	12.29% Upside

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AAPL Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

AAPL Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Apple Stock vs. The Competition

Type	Apple	Computer and Technology Companies	S&P 500
Consensus Rating Score	2.71	2.61	2.50
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	5.56% Upside	554.05% Upside	9.10% Upside
News Sentiment Rating	Neutral News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
7/26/2024	Raymond James 4 of 5 stars		Boost Target	Outperform ➝ Outperform	$200.00 ➝ $250.00	+14.11%
7/25/2024	Robert W. Baird 2 of 5 stars		Boost Target	Outperform ➝ Outperform	$200.00 ➝ $240.00	+9.82%
7/24/2024	Barclays 2 of 5 stars		Boost Target	Underweight ➝ Underweight	$164.00 ➝ $187.00	-14.37%
7/24/2024	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$245.00 ➝ $265.00	+17.77%
7/18/2024	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$238.00 ➝ $265.00	+16.12%
7/17/2024	Cfra Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$240.00 ➝ $260.00	+13.72%
Get the Latest News and Ratings for AAPL and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Apple and its competitors with MarketBeat's FREE daily newsletter.
7/15/2024	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$216.00 ➝ $273.00	+18.42%
7/15/2024	Loop Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Baruah Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold ➝ Buy	$170.00 ➝ $300.00	+30.13%
7/11/2024	Wedbush Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Outperform	$275.00 ➝ $275.00	+18.43%
7/10/2024	Needham & Company LLC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$220.00 ➝ $260.00	+13.70%
7/9/2024	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy	$230.00 ➝ $230.00	+0.85%
7/9/2024	Piper Sandler Companies Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Neutral	$190.00 ➝ $225.00	-1.24%
7/4/2024	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy	$250.00	+12.84%
7/1/2024	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Neutral ➝ Neutral	$190.00 ➝ $190.00	-10.73%
6/28/2024	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$200.00 ➝ $250.00	+16.77%
6/26/2024	Rosenblatt Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating	B. Crockett Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Neutral ➝ Buy	$196.00 ➝ $260.00	+24.36%
6/25/2024	Maxim Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Hold	$178.00 ➝ $195.00	-6.31%
6/24/2024	Melius Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	B. Reitzes Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$227.00 ➝ $260.00	+23.80%
6/21/2024	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$195.00 ➝ $240.00	+14.46%
6/14/2024	Erste Group Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Hold ➝ Buy
6/11/2024	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating	G. Luria Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Neutral ➝ Buy	$200.00 ➝ $230.00	+19.10%
6/6/2024	Monness Crespi & Hardt Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy	$205.00	+5.41%
5/30/2024	Tigress Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Strong-Buy ➝ Strong-Buy	$240.00 ➝ $245.00	+28.75%
5/4/2024	Canaccord Genuity Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$200.00 ➝ $215.00	+17.24%
5/3/2024	Itau BBA Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Underperform ➝ Market Perform	$162.00 ➝ $188.00	+1.76%
4/29/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$220.00 ➝ $210.00	+19.34%
3/28/2024	DZ Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Hold	$180.00	+3.86%
1/10/2024	Redburn Partners Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Neutral	$200.00	+8.36%
1/10/2024	Redburn Atlantic Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Buy ➝ Neutral	$200.00	+8.03%
10/31/2023	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy	$220.00 ➝ $195.00	+14.94%
10/30/2023	KeyCorp Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Sector Weight
9/15/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Outperform	$220.00	+26.34%
8/1/2023	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$195.00 ➝ $220.00	+12.22%
7/24/2023	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight	$210.00 ➝ $225.00	+17.22%
7/24/2023	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$180.00 ➝ $210.00	+9.41%
6/5/2023	58.com Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Maintains
6/2/2023	51job Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Maintains
5/17/2023	Fundamental Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Set Target	Buy	$183.86	+6.81%
5/5/2023	Atlantic Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight	$180.00 ➝ $200.00	+20.63%
2/3/2023	Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform	$200.00 ➝ $195.00	+29.29%
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1/20/2023	National Bank Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform	$54.00	-60.51%
1/3/2023	BNP Paribas Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Outperform ➝ Neutral	$140.00	+7.75%
9/30/2022	Bank Of America (Bofa) Subscribe to MarketBeat All Access for the recommendation accuracy rating	Wamsi Mohan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Buy ➝ Neutral	$189.00 ➝ $160.00	+12.30%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 05:40 AM ET.

AAPL Forecast - Frequently Asked Questions

What is Apple's forecast for 2024?: According to the research reports of 35 Wall Street equities research analysts, the average twelve-month stock price forecast for Apple is $230.09, with a high forecast of $300.00 and a low forecast of $180.00.
Should I buy or sell Apple stock right now?: 35 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Apple in the last year. There is currently 1 sell rating, 9 hold ratings, 24 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" AAPL shares.
Does Apple's stock price have much upside?: According to analysts, Apple's stock has a predicted upside of 11.64% based on their 12-month stock forecasts.
Has Apple been upgraded by Wall Street analysts recently?: Over the previous 90 days, Apple's stock had 6 upgrades by analysts.
What analysts cover Apple?: Apple has been rated by research analysts at Bank of America, Barclays, Canaccord Genuity Group, Canaccord Genuity Group, Cfra, Citigroup, DA Davidson, Erste Group Bank, Evercore ISI, Itau BBA Securities, JPMorgan Chase & Co., Loop Capital, Maxim Group, Melius Research, Monness Crespi & Hardt, Morgan Stanley, Needham & Company LLC, Oppenheimer, Piper Sandler, Piper Sandler Companies, Raymond James, Robert W. Baird, Rosenblatt Securities, Sanford C. Bernstein, The Goldman Sachs Group, Tigress Financial, UBS Group, and Wedbush in the past 90 days.
Do Wall Street analysts like Apple more than its competitors?: Analysts like Apple more than other "computer and technology" companies. The consensus rating score for Apple is 2.71 while the average consensus rating score for "computer and technology" companies is 2.61. Learn more on how AAPL compares to other companies.