AppFolio (APPF) Competitors $277.38 +1.16 (+0.42%) Closing price 08/29/2025 04:00 PM EasternExtended Trading$277.49 +0.11 (+0.04%) As of 08/29/2025 04:38 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock APPF vs. FIG, SRAD, BIDU, WIT, TTD, PTC, HUBS, ZM, PINS, and CYBRShould you be buying AppFolio stock or one of its competitors? The main competitors of AppFolio include Figma (FIG), Sportradar Group (SRAD), Baidu (BIDU), Wipro (WIT), Trade Desk (TTD), PTC (PTC), HubSpot (HUBS), Zoom Communications (ZM), Pinterest (PINS), and CyberArk Software (CYBR). These companies are all part of the "computer software" industry. AppFolio vs. Its Competitors Figma Sportradar Group Baidu Wipro Trade Desk PTC HubSpot Zoom Communications Pinterest CyberArk Software AppFolio (NASDAQ:APPF) and Figma (NYSE:FIG) are both computer software companies, but which is the superior business? We will contrast the two businesses based on the strength of their profitability, analyst recommendations, institutional ownership, dividends, risk, earnings, media sentiment and valuation. Is APPF or FIG more profitable? AppFolio has a net margin of 23.54% compared to Figma's net margin of 0.00%. AppFolio's return on equity of 26.32% beat Figma's return on equity.Company Net Margins Return on Equity Return on Assets AppFolio23.54% 26.32% 21.33% Figma N/A N/A N/A Does the media refer more to APPF or FIG? In the previous week, Figma had 18 more articles in the media than AppFolio. MarketBeat recorded 38 mentions for Figma and 20 mentions for AppFolio. Figma's average media sentiment score of 0.61 beat AppFolio's score of 0.44 indicating that Figma is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment AppFolio 10 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Figma 5 Very Positive mention(s) 9 Positive mention(s) 12 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Which has preferable valuation & earnings, APPF or FIG? AppFolio has higher revenue and earnings than Figma. AppFolio is trading at a lower price-to-earnings ratio than Figma, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAppFolio$794.20M12.52$204.07M$5.5450.07FigmaN/AN/AN/A$0.7494.69 Do insiders and institutionals believe in APPF or FIG? 85.2% of AppFolio shares are held by institutional investors. 4.7% of AppFolio shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth. Do analysts prefer APPF or FIG? AppFolio presently has a consensus target price of $303.00, indicating a potential upside of 9.24%. Figma has a consensus target price of $74.29, indicating a potential upside of 6.02%. Given AppFolio's stronger consensus rating and higher possible upside, analysts clearly believe AppFolio is more favorable than Figma.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score AppFolio 0 Sell rating(s) 2 Hold rating(s) 4 Buy rating(s) 0 Strong Buy rating(s) 2.67Figma 0 Sell rating(s) 7 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.30 SummaryAppFolio beats Figma on 10 of the 12 factors compared between the two stocks. Get AppFolio News Delivered to You Automatically Sign up to receive the latest news and ratings for APPF and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding APPF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart APPF vs. The Competition Export to ExcelMetricAppFolioINTERNET SOFTWARE IndustryComputer SectorNASDAQ ExchangeMarket Cap$9.94B$19.46B$29.79B$9.74BDividend YieldN/A3.38%3.19%4.48%P/E Ratio50.0779.66419.8226.59Price / Sales12.5268.171,455.37159.07Price / Cash75.9086.8034.2828.92Price / Book19.458.347.056.08Net Income$204.07M$350.48M$807.18M$265.93M7 Day Performance0.94%1.35%0.74%0.36%1 Month Performance-13.09%4.34%4.42%5.58%1 Year Performance19.57%60.10%24,221.14%19.67% AppFolio Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)APPFAppFolio2.6695 of 5 stars$277.38+0.4%$303.00+9.2%+19.6%$9.94B$794.20M50.071,634Insider TradeFIGFigma1.2166 of 5 stars$70.37-9.0%$74.29+5.6%N/A$37.68BN/A0.001,646Upcoming EarningsSRADSportradar Group3.2784 of 5 stars$31.53-0.3%$30.50-3.3%+166.0%$35.20B$1.20B87.864,582Positive NewsBIDUBaidu3.6202 of 5 stars$91.93+2.1%$104.11+13.3%+12.6%$31.09B$18.24B8.4735,900Gap UpWITWipro2.1199 of 5 stars$2.84+0.7%N/A-57.0%$29.50B$10.43B18.32233,346News CoverageGap DownTTDTrade Desk4.3569 of 5 stars$52.37-1.6%$88.58+69.1%-47.7%$26.01B$2.44B64.103,522Positive NewsAnalyst DowngradePTCPTC4.6495 of 5 stars$214.35-0.3%$202.14-5.7%+19.2%$25.76B$2.30B50.557,501Positive NewsAnalyst DowngradeHUBSHubSpot4.867 of 5 stars$468.50-1.2%$726.04+55.0%-3.2%$24.99B$2.63B846.968,246Positive NewsZMZoom Communications4.5759 of 5 stars$81.35-1.4%$89.04+9.5%+17.9%$24.95B$4.67B24.627,412Analyst UpgradePINSPinterest4.2211 of 5 stars$35.54-0.2%$42.40+19.3%+14.5%$24.21B$3.65B67.194,666Positive NewsAnalyst UpgradeCYBRCyberArk Software1.6654 of 5 stars$438.91-0.5%$435.11-0.9%+58.1%$21.81B$1.00B2,595.531,205Positive News Related Companies and Tools Related Companies FIG Competitors SRAD Competitors BIDU Competitors WIT Competitors TTD Competitors PTC Competitors HUBS Competitors ZM Competitors PINS Competitors CYBR Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:APPF) was last updated on 9/1/2025 by MarketBeat.com Staff From Our PartnersRetire Comfortably with These New Monthly Income ETFs?Too many retirees lie awake at night, worried their savings won’t last. 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