AppFolio (APPF) Competitors $272.33 -8.55 (-3.05%) As of 03:50 PM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock APPF vs. FIG, SRAD, BIDU, WIT, TTD, PTC, PINS, HUBS, ZM, and CHKPShould you be buying AppFolio stock or one of its competitors? The main competitors of AppFolio include Figma (FIG), Sportradar Group (SRAD), Baidu (BIDU), Wipro (WIT), Trade Desk (TTD), PTC (PTC), Pinterest (PINS), HubSpot (HUBS), Zoom Communications (ZM), and Check Point Software Technologies (CHKP). These companies are all part of the "computer software" industry. AppFolio vs. Its Competitors Figma Sportradar Group Baidu Wipro Trade Desk PTC Pinterest HubSpot Zoom Communications Check Point Software Technologies AppFolio (NASDAQ:APPF) and Figma (NYSE:FIG) are both computer software companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, valuation, dividends, institutional ownership, risk, earnings, analyst recommendations and media sentiment. Do institutionals and insiders believe in APPF or FIG? 85.2% of AppFolio shares are held by institutional investors. 4.7% of AppFolio shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth. Which has preferable valuation & earnings, APPF or FIG? AppFolio has higher revenue and earnings than Figma. AppFolio is trading at a lower price-to-earnings ratio than Figma, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAppFolio$794.20M12.29$204.07M$5.5449.15FigmaN/AN/AN/A$0.74119.73 Does the media favor APPF or FIG? In the previous week, Figma had 21 more articles in the media than AppFolio. MarketBeat recorded 42 mentions for Figma and 21 mentions for AppFolio. AppFolio's average media sentiment score of 0.56 beat Figma's score of -0.13 indicating that AppFolio is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment AppFolio 10 Very Positive mention(s) 3 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Figma 4 Very Positive mention(s) 4 Positive mention(s) 14 Neutral mention(s) 0 Negative mention(s) 1 Very Negative mention(s) Neutral Do analysts recommend APPF or FIG? AppFolio presently has a consensus price target of $303.00, indicating a potential upside of 11.28%. Given AppFolio's stronger consensus rating and higher probable upside, equities analysts clearly believe AppFolio is more favorable than Figma.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score AppFolio 0 Sell rating(s) 2 Hold rating(s) 4 Buy rating(s) 0 Strong Buy rating(s) 2.67Figma 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Is APPF or FIG more profitable? AppFolio has a net margin of 23.54% compared to Figma's net margin of 0.00%. AppFolio's return on equity of 26.32% beat Figma's return on equity.Company Net Margins Return on Equity Return on Assets AppFolio23.54% 26.32% 21.33% Figma N/A N/A N/A SummaryAppFolio beats Figma on 11 of the 13 factors compared between the two stocks. Get AppFolio News Delivered to You Automatically Sign up to receive the latest news and ratings for APPF and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding APPF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart APPF vs. The Competition Export to ExcelMetricAppFolioINTERNET SOFTWARE IndustryComputer SectorNASDAQ ExchangeMarket Cap$9.77B$19.74B$29.91B$9.81BDividend YieldN/A3.20%3.11%4.13%P/E Ratio49.1772.9751.1825.23Price / Sales12.2969.651,452.44103.14Price / Cash77.5484.6533.5728.01Price / Book19.098.247.245.83Net Income$204.07M$347.70M$803.97M$265.22M7 Day Performance-13.20%-1.89%0.48%0.82%1 Month Performance14.56%-0.42%0.30%2.10%1 Year Performance27.95%69.94%24,060.43%27.52% AppFolio Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)APPFAppFolio3.1682 of 5 stars$272.33-3.0%$303.00+11.3%+31.3%$9.78B$794.20M49.241,634FIGFigmaN/A$81.65+4.5%N/AN/A$38.08BN/A0.001,646News CoverageAnalyst UpgradeSRADSportradar Group3.2333 of 5 stars$28.12+1.8%$29.88+6.2%+152.9%$30.74B$1.20B76.744,582Earnings ReportBIDUBaidu4.8496 of 5 stars$85.99-1.6%$105.09+22.2%+1.0%$30.18B$18.24B8.5335,900Positive NewsWITWipro2.6936 of 5 stars$2.66-0.2%N/A-54.7%$27.82B$10.43B17.13233,346TTDTrade Desk4.0783 of 5 stars$53.17-2.0%$89.33+68.0%-46.5%$26.65B$2.44B65.343,522Trending NewsEarnings ReportAnalyst ForecastInsider TradeOptions VolumeAnalyst RevisionPTCPTC4.2054 of 5 stars$203.29-1.0%$202.14-0.6%+17.4%$24.61B$2.30B47.957,501Analyst UpgradePINSPinterest4.3398 of 5 stars$34.25-2.5%$42.40+23.8%+18.1%$23.83B$3.65B66.284,666Earnings ReportAnalyst UpgradeHUBSHubSpot4.7892 of 5 stars$420.11-6.6%$726.04+72.8%-11.1%$23.70B$2.63B803.078,246Positive NewsEarnings ReportAnalyst UpgradeHigh Trading VolumeZMZoom Communications4.5387 of 5 stars$69.77-2.5%$87.00+24.7%+23.7%$21.65B$4.67B23.317,412Positive NewsCHKPCheck Point Software Technologies4.8931 of 5 stars$180.73-1.4%$228.08+26.2%-2.0%$20.16B$2.57B23.536,669 Related Companies and Tools Related Companies FIG Competitors SRAD Competitors BIDU Competitors WIT Competitors TTD Competitors PTC Competitors PINS Competitors HUBS Competitors ZM Competitors CHKP Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:APPF) was last updated on 8/12/2025 by MarketBeat.com Staff From Our PartnersWhen the levee breaksThe U.S. Treasury just confirmed it plans to borrow $1.01 trillion this quarter—nearly double what was project...Porter & Company | SponsoredTurn your "dead money" into $306+ monthly (starting this month)Turn your "dead money" into $306+ monthly (starting this month) I've been tracking a financial revolution t...Investors Alley | SponsoredMy shocking meeting in Washington, D.C.After a shocking discovery in D.C., Jeff Brown is revealing: President Trump’s “Project MAFA” Get a look...Brownstone Research | SponsoredWhy Elon put $51 million into thisChris Rowe has made legendary calls—Tesla at $13, Nvidia at $40, Bitcoin under $1,000, Amazon at 12 cents. 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