AppFolio (APPF) Competitors

AppFolio (NASDAQ:APPF) and Trade Desk (NASDAQ:TTD) are both computer and technology companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, profitability, institutional ownership, dividends, risk, earnings, analyst recommendations, valuation and community ranking.

Does the MarketBeat Community prefer APPF or TTD?

Trade Desk received 558 more outperform votes than AppFolio when rated by MarketBeat users. Likewise, 76.41% of users gave Trade Desk an outperform vote while only 56.32% of users gave AppFolio an outperform vote.

Company	Underperform	Outperform
AppFolio	Outperform Votes 294 56.32%	Underperform Votes 228 43.68%
Trade Desk	Outperform Votes 852 76.41%	Underperform Votes 263 23.59%

Do analysts prefer APPF or TTD?

AppFolio currently has a consensus target price of $274.43, indicating a potential upside of 29.41%. Trade Desk has a consensus target price of $100.84, indicating a potential upside of 86.43%. Given Trade Desk's stronger consensus rating and higher probable upside, analysts plainly believe Trade Desk is more favorable than AppFolio.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
AppFolio	1 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.50
Trade Desk	0 Sell rating(s)	6 Hold rating(s)	24 Buy rating(s)	1 Strong Buy rating(s)	2.84

Is APPF or TTD more profitable?

AppFolio has a net margin of 25.69% compared to Trade Desk's net margin of 16.08%. AppFolio's return on equity of 26.21% beat Trade Desk's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
AppFolio	25.69%	26.21%	20.82%
Trade Desk	16.08%	16.38%	7.69%

Do insiders and institutionals hold more shares of APPF or TTD?

85.2% of AppFolio shares are owned by institutional investors. Comparatively, 67.8% of Trade Desk shares are owned by institutional investors. 5.2% of AppFolio shares are owned by insiders. Comparatively, 9.7% of Trade Desk shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Does the media refer more to APPF or TTD?

In the previous week, Trade Desk had 7 more articles in the media than AppFolio. MarketBeat recorded 40 mentions for Trade Desk and 33 mentions for AppFolio. AppFolio's average media sentiment score of 0.83 beat Trade Desk's score of 0.79 indicating that AppFolio is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
AppFolio	17 Very Positive mention(s)	4 Positive mention(s)	5 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Positive
Trade Desk	19 Very Positive mention(s)	2 Positive mention(s)	10 Neutral mention(s)	5 Negative mention(s)	1 Very Negative mention(s)	Positive

Which has higher valuation & earnings, APPF or TTD?

Trade Desk has higher revenue and earnings than AppFolio. AppFolio is trading at a lower price-to-earnings ratio than Trade Desk, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
AppFolio	$824.47M	9.36	$204.07M	$5.36	39.56
Trade Desk	$2.44B	10.98	$393.08M	$0.78	69.35

Which has more risk and volatility, APPF or TTD?

AppFolio has a beta of 0.86, indicating that its stock price is 14% less volatile than the S&P 500. Comparatively, Trade Desk has a beta of 1.56, indicating that its stock price is 56% more volatile than the S&P 500.

Summary

Trade Desk beats AppFolio on 13 of the 19 factors compared between the two stocks.