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Booking (BKNG) Stock Forecast & Price Target

Booking logo
$5,418.05 -6.50 (-0.12%)
Closing price 10/3/2025 04:00 PM Eastern
Extended Trading
$5,420.26 +2.20 (+0.04%)
As of 10/3/2025 07:56 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

Booking - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Sell
0
Hold
11
Buy
22

Based on 33 Wall Street analysts who have issued ratings for Booking in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 33 analysts, 11 have given a hold rating, 19 have given a buy rating, and 3 have given a strong buy rating for BKNG.

Consensus Price Target

$5,807.89
7.20% Upside
According to the 33 analysts' twelve-month price targets for Booking, the average price target is $5,807.89. The highest price target for BKNG is $6,700.00, while the lowest price target for BKNG is $4,300.00. The average price target represents a forecasted upside of 7.20% from the current price of $5,418.05.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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BKNG Analyst Ratings Over Time

TypeCurrent Forecast
10/4/24 to 10/4/25
1 Month Ago
9/4/24 to 9/4/25
3 Months Ago
7/6/24 to 7/6/25
1 Year Ago
10/5/23 to 10/4/24
Strong Buy
3 Strong Buy rating(s)
3 Strong Buy rating(s)
2 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
19 Buy rating(s)
19 Buy rating(s)
19 Buy rating(s)
21 Buy rating(s)
Hold
11 Hold rating(s)
10 Hold rating(s)
10 Hold rating(s)
10 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$5,807.89$5,808.81$5,388.37$4,064.21
Forecasted Upside7.20% Upside3.99% Upside-5.84% Downside-2.95% Downside
Consensus RatingModerate BuyModerate BuyModerate BuyModerate Buy

BKNG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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BKNG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Booking Stock vs. The Competition

TypeBookingRetail/Wholesale CompaniesS&P 500
Consensus Rating Score
2.76
2.18
2.51
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside7.20% Upside47.03% Upside10.50% Upside
News Sentiment Rating
Positive News

See Recent BKNG News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/29/2025Mizuho
3 of 5 stars
Lloyd Walmsley
Not Rated
Initiated CoverageNeutral$5,975.00+9.54%
9/27/2025Weiss Ratings
0 of 5 stars
 Reiterated RatingBuy (B+)
9/4/2025BTIG Research
2 of 5 stars
Jake Fuller
Jake Fuller
Not Rated
Reiterated RatingBuy$6,250.00+11.95%
8/5/2025Erste Group Bank
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 UpgradeHoldBuy
8/1/2025Susquehanna
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Boost TargetPositive$6,000.00 ➝ $6,500.00+18.09%
7/31/2025DA Davidson
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Boost TargetBuy$5,750.00 ➝ $6,500.00+18.09%
7/30/2025Cantor Fitzgerald
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 Reiterated RatingNeutral
7/30/2025BMO Capital Markets
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Reiterated RatingOutperform$5,700.00 ➝ $6,000.00+5.96%
7/30/2025Citigroup
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Boost TargetBuy$5,560.00 ➝ $6,500.00+14.73%
7/30/2025B. Riley
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Reiterated RatingBuy$6,100.00 ➝ $6,700.00+19.29%
7/30/2025Morgan Stanley
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Set TargetEqual Weight$5,800.00 ➝ $5,650.00+0.29%
7/30/2025Royal Bank Of Canada
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Boost TargetOutperform$5,900.00 ➝ $6,100.00+10.35%
7/30/2025Wells Fargo & Company
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Boost TargetEqual Weight$5,411.00 ➝ $5,418.00-1.99%
7/30/2025Piper Sandler
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Reiterated RatingNeutral$5,077.00 ➝ $5,750.00+1.86%
7/30/2025Evercore ISI
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Boost TargetOutperform$5,500.00 ➝ $6,250.00+10.72%
7/30/2025Barclays
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Boost TargetOverweight$5,700.00 ➝ $6,000.00+6.29%
7/30/2025Benchmark
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Reiterated RatingBuy$6,000.00 ➝ $6,200.00+9.24%
7/30/2025Wedbush
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Reiterated RatingOutperformNeutral$5,900.00+5.53%
7/28/2025UBS Group
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Boost TargetBuy$5,750.00 ➝ $6,300.00+10.94%
7/24/2025Bank of America
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Boost TargetNeutral$5,820.00 ➝ $5,850.00+1.98%
7/17/2025Hsbc Global Res
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 UpgradeStrong-Buy
7/14/2025Truist Financial
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Boost TargetHold$4,720.00 ➝ $5,630.00-1.68%
6/4/2025JPMorgan Chase & Co.
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Boost TargetOverweight$5,360.00 ➝ $6,000.00+8.77%
4/30/2025JMP Securities
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Boost TargetMarket Outperform$5,600.00 ➝ $5,700.00+16.26%
4/30/2025Robert W. Baird
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Boost TargetOutperform$5,550.00 ➝ $5,700.00+17.28%
2/18/2025Cfra
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 UpgradeHoldBuy
12/6/2024Oppenheimer
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 Boost TargetOutperform$5,500.00 ➝ $6,000.00+13.52%
11/27/2024Baird R W
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UpgradeStrong-Buy
11/18/2024Tigress Financial
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 Boost TargetStrong-Buy$4,580.00 ➝ $5,600.00+11.60%
11/1/2024Deutsche Bank Aktiengesellschaft
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 Boost TargetBuy$4,900.00 ➝ $5,200.00+9.45%
11/1/2024The Goldman Sachs Group
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 Boost TargetNeutral$3,940.00 ➝ $4,510.00-4.46%
10/31/2024Argus
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DowngradeStrong-BuyHold
10/22/2024Jefferies Financial Group
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 Boost TargetHold$4,200.00 ➝ $4,300.00-1.46%
5/7/2024HSBC
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 Boost TargetBuy$4,220.00 ➝ $4,230.00+17.48%
2/20/2024Seaport Res Ptn
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Reiterated RatingBuy
2/16/2024Edward Jones
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 Reiterated RatingBuyHold
12/29/2023Ascendiant Capital Markets
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 Boost TargetBuy$3,700.00 ➝ $3,900.00+9.84%
12/12/2023TD Cowen
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 Boost TargetOutperform$3,250.00 ➝ $4,000.00+18.36%
11/13/2023Sanford C. Bernstein
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 UpgradeUnderperformMarket Perform

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 09:14 AM ET.


Should I Buy Booking Stock? BKNG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, September 30, 2025. Please send any questions or comments about these Booking pros and cons to contact@marketbeat.com.

Booking
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Booking Holdings Inc.:

  • The current stock price is around $5,548, which reflects a strong market capitalization of approximately $179.81 billion, indicating robust investor confidence.
  • Booking Holdings Inc. recently reported earnings per share of $55.40, surpassing consensus estimates, which suggests strong financial performance and potential for future growth.
  • The company has shown a year-over-year revenue increase of 16.0%, indicating a positive trend in business operations and consumer demand.
  • With a consensus rating of "Moderate Buy" from analysts, there is a favorable outlook for the stock, supported by multiple "buy" ratings from various research firms.
  • The company has a dividend yield of 0.7%, providing investors with a steady income stream, which is appealing in a volatile market.

Booking
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Booking Holdings Inc. for these reasons:

  • The stock has a relatively high price-to-earnings (P/E) ratio of 38.58, which may indicate that the stock is overvalued compared to its earnings, posing a risk for potential investors.
  • Insider selling has been observed, with the CEO recently selling over 1,000 shares, which could signal a lack of confidence in the stock's short-term performance.
  • The company has a negative return on equity of 134.19%, suggesting that it may not be effectively generating profits from its equity, which could concern investors about management efficiency.
  • Despite recent revenue growth, the company faces significant competition in the online travel market, which could impact its market share and profitability.
  • The stock has experienced fluctuations, with a 12-month high of $5,839.41 and a low of $4,060.98, indicating potential volatility that could deter risk-averse investors.

BKNG Forecast - Frequently Asked Questions

According to the research reports of 33 Wall Street equities research analysts, the average twelve-month stock price forecast for Booking is $5,807.89, with a high forecast of $6,700.00 and a low forecast of $4,300.00.

33 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Booking in the last year. There are currently 11 hold ratings, 19 buy ratings and 3 strong buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" BKNG shares.

According to analysts, Booking's stock has a predicted upside of 7.20% based on their 12-month stock forecasts.

Over the previous 90 days, Booking's stock had 3 upgrades by analysts.

Analysts like Booking more than other "retail/wholesale" companies. The consensus rating for Booking is Moderate Buy while the average consensus rating for "retail/wholesale" companies is Hold. Learn more on how BKNG compares to other companies.


This page (NASDAQ:BKNG) was last updated on 10/4/2025 by MarketBeat.com Staff
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