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First Busey (BUSE) Competitors

First Busey logo
$24.33 -0.11 (-0.45%)
Closing price 09/16/2025 04:00 PM Eastern
Extended Trading
$24.32 0.00 (-0.02%)
As of 09/16/2025 04:10 PM Eastern
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BUSE vs. FFBC, FRME, HWC, RNST, STBA, TOWN, UBSI, WSBC, BY, and FCF

Should you be buying First Busey stock or one of its competitors? The main competitors of First Busey include First Financial Bancorp. (FFBC), First Merchants (FRME), Hancock Whitney (HWC), Renasant (RNST), S&T Bancorp (STBA), Towne Bank (TOWN), United Bankshares (UBSI), WesBanco (WSBC), Byline Bancorp (BY), and First Commonwealth Financial (FCF). These companies are all part of the "finance" sector.

First Busey vs. Its Competitors

First Financial Bancorp. (NASDAQ:FFBC) and First Busey (NASDAQ:BUSE) are both mid-cap finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, institutional ownership, valuation, risk, analyst recommendations, earnings, dividends and profitability.

77.2% of First Financial Bancorp. shares are owned by institutional investors. Comparatively, 56.5% of First Busey shares are owned by institutional investors. 1.1% of First Financial Bancorp. shares are owned by company insiders. Comparatively, 3.9% of First Busey shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

First Financial Bancorp. has a net margin of 19.41% compared to First Busey's net margin of 9.48%. First Financial Bancorp.'s return on equity of 10.57% beat First Busey's return on equity.

Company Net Margins Return on Equity Return on Assets
First Financial Bancorp.19.41% 10.57% 1.42%
First Busey 9.48%8.76%1.04%

First Financial Bancorp. currently has a consensus target price of $29.40, indicating a potential upside of 15.61%. First Busey has a consensus target price of $27.33, indicating a potential upside of 12.34%. Given First Financial Bancorp.'s higher possible upside, research analysts plainly believe First Financial Bancorp. is more favorable than First Busey.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Financial Bancorp.
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40
First Busey
0 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.50

First Financial Bancorp. has a beta of 1.02, meaning that its share price is 2% more volatile than the S&P 500. Comparatively, First Busey has a beta of 0.82, meaning that its share price is 18% less volatile than the S&P 500.

First Financial Bancorp. pays an annual dividend of $1.00 per share and has a dividend yield of 3.9%. First Busey pays an annual dividend of $1.00 per share and has a dividend yield of 4.1%. First Financial Bancorp. pays out 40.0% of its earnings in the form of a dividend. First Busey pays out 89.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. First Financial Bancorp. has increased its dividend for 1 consecutive years and First Busey has increased its dividend for 10 consecutive years. First Busey is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, First Financial Bancorp. had 1 more articles in the media than First Busey. MarketBeat recorded 7 mentions for First Financial Bancorp. and 6 mentions for First Busey. First Busey's average media sentiment score of 1.82 beat First Financial Bancorp.'s score of 0.88 indicating that First Busey is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
First Financial Bancorp.
3 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
First Busey
4 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

First Financial Bancorp. has higher revenue and earnings than First Busey. First Financial Bancorp. is trading at a lower price-to-earnings ratio than First Busey, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Financial Bancorp.$1.62B1.50$228.83M$2.5010.17
First Busey$663.36M3.27$113.69M$1.1221.72

Summary

First Financial Bancorp. beats First Busey on 11 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BUSE and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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BUSE vs. The Competition

MetricFirst BuseyBANKS IndustryFinance SectorNASDAQ Exchange
Market Cap$2.18B$2.61B$12.71B$10.31B
Dividend Yield4.09%3.59%5.42%4.63%
P/E Ratio21.7211.10245.4926.51
Price / Sales3.272.2230.89123.58
Price / Cash8.9810.9622.2260.46
Price / Book1.001.232.316.29
Net Income$113.69M$174.52M$1.01B$270.51M
7 Day Performance-1.26%-1.22%0.41%1.95%
1 Month Performance4.69%3.21%3.00%6.33%
1 Year Performance-8.50%9.06%541.41%25.62%

First Busey Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BUSE
First Busey
4.9467 of 5 stars
$24.33
-0.5%
$27.33
+12.3%
-8.5%$2.18B$663.36M21.721,548Positive News
FFBC
First Financial Bancorp.
4.6171 of 5 stars
$25.51
-1.7%
$29.40
+15.2%
+0.2%$2.49B$1.62B10.202,090Positive News
Short Interest ↑
FRME
First Merchants
4.9551 of 5 stars
$39.65
-0.9%
$48.25
+21.7%
+6.8%$2.31B$1.07B10.272,120Positive News
HWC
Hancock Whitney
4.6308 of 5 stars
$63.07
-0.2%
$68.25
+8.2%
+25.0%$5.36B$2.06B11.623,476Positive News
RNST
Renasant
3.648 of 5 stars
$38.25
-1.2%
$41.67
+8.9%
+13.5%$3.63B$771.83M11.702,330Positive News
STBA
S&T Bancorp
3.7342 of 5 stars
$38.56
-1.3%
$42.00
+8.9%
-11.5%$1.50B$564.96M11.311,206Positive News
TOWN
Towne Bank
3.848 of 5 stars
$35.54
-1.0%
$40.67
+14.4%
+3.8%$2.69B$749.92M15.452,720Positive News
Short Interest ↑
UBSI
United Bankshares
3.9477 of 5 stars
$37.15
-0.7%
$40.50
+9.0%
-1.5%$5.30B$1.63B13.132,553Positive News
WSBC
WesBanco
4.9698 of 5 stars
$31.35
-0.8%
$38.83
+23.9%
-0.4%$3.03B$953.62M18.892,195Positive News
BY
Byline Bancorp
4.2679 of 5 stars
$28.72
-1.1%
$33.25
+15.8%
+5.9%$1.33B$624.78M10.721,027News Coverage
Positive News
Short Interest ↓
FCF
First Commonwealth Financial
3.7976 of 5 stars
$17.43
-0.8%
$18.90
+8.5%
+1.7%$1.84B$699.69M13.401,545Positive News

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This page (NASDAQ:BUSE) was last updated on 9/17/2025 by MarketBeat.com Staff
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