First Busey (BUSE) Competitors

Zions Bancorporation, National Association (NASDAQ:ZION) and First Busey (NASDAQ:BUSE) are both finance companies, but which is the superior investment? We will contrast the two companies based on the strength of their dividends, media sentiment, community ranking, risk, valuation, profitability, earnings, analyst recommendations and institutional ownership.

Does the media favor ZION or BUSE?

In the previous week, Zions Bancorporation, National Association had 10 more articles in the media than First Busey. MarketBeat recorded 19 mentions for Zions Bancorporation, National Association and 9 mentions for First Busey. First Busey's average media sentiment score of 1.28 beat Zions Bancorporation, National Association's score of 1.03 indicating that First Busey is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Zions Bancorporation, National Association	11 Very Positive mention(s)	1 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
First Busey	7 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do institutionals and insiders hold more shares of ZION or BUSE?

76.8% of Zions Bancorporation, National Association shares are held by institutional investors. Comparatively, 56.5% of First Busey shares are held by institutional investors. 2.2% of Zions Bancorporation, National Association shares are held by insiders. Comparatively, 7.1% of First Busey shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Is ZION or BUSE a better dividend stock?

Zions Bancorporation, National Association pays an annual dividend of $1.72 per share and has a dividend yield of 3.7%. First Busey pays an annual dividend of $1.00 per share and has a dividend yield of 4.6%. Zions Bancorporation, National Association pays out 33.6% of its earnings in the form of a dividend. First Busey pays out 93.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Zions Bancorporation, National Association has increased its dividend for 12 consecutive years and First Busey has increased its dividend for 10 consecutive years.

Is ZION or BUSE more profitable?

First Busey has a net margin of 17.14% compared to Zions Bancorporation, National Association's net margin of 15.70%. Zions Bancorporation, National Association's return on equity of 13.65% beat First Busey's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Zions Bancorporation, National Association	15.70%	13.65%	0.89%
First Busey	17.14%	8.94%	1.00%

Which has stronger earnings & valuation, ZION or BUSE?

Zions Bancorporation, National Association has higher revenue and earnings than First Busey. Zions Bancorporation, National Association is trading at a lower price-to-earnings ratio than First Busey, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Zions Bancorporation, National Association	$3.18B	2.18	$784M	$5.12	9.17
First Busey	$475.63M	4.10	$113.69M	$1.07	20.38

Do analysts prefer ZION or BUSE?

Zions Bancorporation, National Association presently has a consensus price target of $57.94, suggesting a potential upside of 23.38%. First Busey has a consensus price target of $27.80, suggesting a potential upside of 27.46%. Given First Busey's stronger consensus rating and higher probable upside, analysts clearly believe First Busey is more favorable than Zions Bancorporation, National Association.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Zions Bancorporation, National Association	2 Sell rating(s)	12 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.11
First Busey	0 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.60

Which has more volatility and risk, ZION or BUSE?

Zions Bancorporation, National Association has a beta of 0.88, meaning that its stock price is 12% less volatile than the S&P 500. Comparatively, First Busey has a beta of 0.75, meaning that its stock price is 25% less volatile than the S&P 500.

Does the MarketBeat Community prefer ZION or BUSE?

Zions Bancorporation, National Association received 364 more outperform votes than First Busey when rated by MarketBeat users. However, 54.07% of users gave First Busey an outperform vote while only 52.25% of users gave Zions Bancorporation, National Association an outperform vote.

Company	Underperform	Outperform
Zions Bancorporation, National Association	Outperform Votes 743 52.25%	Underperform Votes 679 47.75%
First Busey	Outperform Votes 379 54.07%	Underperform Votes 322 45.93%

Summary

Zions Bancorporation, National Association beats First Busey on 11 of the 21 factors compared between the two stocks.