First Busey (BUSE) Competitors

First Busey (NASDAQ:BUSE) and First Financial Bancorp. (NASDAQ:FFBC) are both mid-cap finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, valuation, earnings, profitability, dividends, risk, analyst recommendations and institutional ownership.

Is BUSE or FFBC a better dividend stock?

First Busey pays an annual dividend of $1.00 per share and has a dividend yield of 4.1%. First Financial Bancorp. pays an annual dividend of $0.96 per share and has a dividend yield of 3.7%. First Busey pays out 93.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. First Financial Bancorp. pays out 39.8% of its earnings in the form of a dividend. First Busey has increased its dividend for 10 consecutive years and First Financial Bancorp. has increased its dividend for 1 consecutive years. First Busey is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Which has more risk & volatility, BUSE or FFBC?

First Busey has a beta of 0.77, meaning that its stock price is 23% less volatile than the S&P 500. Comparatively, First Financial Bancorp. has a beta of 0.96, meaning that its stock price is 4% less volatile than the S&P 500.

Do insiders and institutionals have more ownership in BUSE or FFBC?

56.5% of First Busey shares are held by institutional investors. Comparatively, 77.2% of First Financial Bancorp. shares are held by institutional investors. 3.9% of First Busey shares are held by insiders. Comparatively, 1.1% of First Financial Bancorp. shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Does the media prefer BUSE or FFBC?

In the previous week, First Busey had 8 more articles in the media than First Financial Bancorp.. MarketBeat recorded 8 mentions for First Busey and 0 mentions for First Financial Bancorp.. First Busey's average media sentiment score of 0.56 beat First Financial Bancorp.'s score of 0.34 indicating that First Busey is being referred to more favorably in the media.

Company	Overall Sentiment
First Busey	Positive
First Financial Bancorp.	Neutral

Which has preferable earnings and valuation, BUSE or FFBC?

First Financial Bancorp. has higher revenue and earnings than First Busey. First Financial Bancorp. is trading at a lower price-to-earnings ratio than First Busey, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
First Busey	$663.36M	3.27	$113.69M	$1.07	22.65
First Financial Bancorp.	$1.62B	1.52	$228.83M	$2.41	10.70

Do analysts recommend BUSE or FFBC?

First Busey presently has a consensus target price of $27.67, indicating a potential upside of 14.14%. First Financial Bancorp. has a consensus target price of $28.75, indicating a potential upside of 11.46%. Given First Busey's stronger consensus rating and higher probable upside, equities research analysts plainly believe First Busey is more favorable than First Financial Bancorp..

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
First Busey	0 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.50
First Financial Bancorp.	0 Sell rating(s)	3 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.25

Is BUSE or FFBC more profitable?

First Financial Bancorp. has a net margin of 18.65% compared to First Busey's net margin of 8.32%. First Financial Bancorp.'s return on equity of 10.44% beat First Busey's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
First Busey	8.32%	8.46%	0.96%
First Financial Bancorp.	18.65%	10.44%	1.38%

Summary

First Busey beats First Financial Bancorp. on 10 of the 19 factors compared between the two stocks.