BUSE vs. FFBC, FRME, HWC, RNST, STBA, TOWN, UBSI, WSBC, BY, and FCF
Should you be buying First Busey stock or one of its competitors? The main competitors of First Busey include First Financial Bancorp. (FFBC), First Merchants (FRME), Hancock Whitney (HWC), Renasant (RNST), S&T Bancorp (STBA), Towne Bank (TOWN), United Bankshares (UBSI), WesBanco (WSBC), Byline Bancorp (BY), and First Commonwealth Financial (FCF). These companies are all part of the "finance" sector.
First Busey vs. Its Competitors
First Financial Bancorp. (NASDAQ:FFBC) and First Busey (NASDAQ:BUSE) are both mid-cap finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, institutional ownership, valuation, risk, analyst recommendations, earnings, dividends and profitability.
77.2% of First Financial Bancorp. shares are owned by institutional investors. Comparatively, 56.5% of First Busey shares are owned by institutional investors. 1.1% of First Financial Bancorp. shares are owned by company insiders. Comparatively, 3.9% of First Busey shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.
First Financial Bancorp. has a net margin of 19.41% compared to First Busey's net margin of 9.48%. First Financial Bancorp.'s return on equity of 10.57% beat First Busey's return on equity.
First Financial Bancorp. currently has a consensus target price of $29.40, indicating a potential upside of 15.61%. First Busey has a consensus target price of $27.33, indicating a potential upside of 12.34%. Given First Financial Bancorp.'s higher possible upside, research analysts plainly believe First Financial Bancorp. is more favorable than First Busey.
First Financial Bancorp. has a beta of 1.02, meaning that its share price is 2% more volatile than the S&P 500. Comparatively, First Busey has a beta of 0.82, meaning that its share price is 18% less volatile than the S&P 500.
First Financial Bancorp. pays an annual dividend of $1.00 per share and has a dividend yield of 3.9%. First Busey pays an annual dividend of $1.00 per share and has a dividend yield of 4.1%. First Financial Bancorp. pays out 40.0% of its earnings in the form of a dividend. First Busey pays out 89.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. First Financial Bancorp. has increased its dividend for 1 consecutive years and First Busey has increased its dividend for 10 consecutive years. First Busey is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.
In the previous week, First Financial Bancorp. had 1 more articles in the media than First Busey. MarketBeat recorded 7 mentions for First Financial Bancorp. and 6 mentions for First Busey. First Busey's average media sentiment score of 1.82 beat First Financial Bancorp.'s score of 0.88 indicating that First Busey is being referred to more favorably in the news media.
First Financial Bancorp. has higher revenue and earnings than First Busey. First Financial Bancorp. is trading at a lower price-to-earnings ratio than First Busey, indicating that it is currently the more affordable of the two stocks.
Summary
First Financial Bancorp. beats First Busey on 11 of the 19 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding BUSE and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NASDAQ:BUSE) was last updated on 9/17/2025 by MarketBeat.com Staff