BuzzFeed (BZFD) Competitors

E.W. Scripps (NASDAQ:SSP) and BuzzFeed (NASDAQ:BZFD) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, media sentiment, earnings, dividends, risk, institutional ownership, profitability and valuation.

Which has more risk & volatility, SSP or BZFD?

E.W. Scripps has a beta of 1.05, indicating that its stock price is 5% more volatile than the S&P 500. Comparatively, BuzzFeed has a beta of 3.45, indicating that its stock price is 245% more volatile than the S&P 500.

Do insiders & institutionals believe in SSP or BZFD?

67.8% of E.W. Scripps shares are owned by institutional investors. Comparatively, 37.6% of BuzzFeed shares are owned by institutional investors. 4.1% of E.W. Scripps shares are owned by insiders. Comparatively, 20.3% of BuzzFeed shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Is SSP or BZFD more profitable?

BuzzFeed has a net margin of 4.75% compared to E.W. Scripps' net margin of 4.25%. E.W. Scripps' return on equity of 17.68% beat BuzzFeed's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
E.W. Scripps	4.25%	17.68%	2.98%
BuzzFeed	4.75%	-28.11%	-11.14%

Do analysts rate SSP or BZFD?

E.W. Scripps presently has a consensus price target of $5.50, indicating a potential upside of 80.92%. Given E.W. Scripps' higher probable upside, equities research analysts plainly believe E.W. Scripps is more favorable than BuzzFeed.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
E.W. Scripps	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50
BuzzFeed	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	1 Strong Buy rating(s)	4.00

Does the media prefer SSP or BZFD?

In the previous week, E.W. Scripps had 8 more articles in the media than BuzzFeed. MarketBeat recorded 8 mentions for E.W. Scripps and 0 mentions for BuzzFeed. BuzzFeed's average media sentiment score of 1.10 beat E.W. Scripps' score of 0.80 indicating that BuzzFeed is being referred to more favorably in the news media.

Company	Overall Sentiment
E.W. Scripps	Positive
BuzzFeed	Positive

Which has higher valuation & earnings, SSP or BZFD?

E.W. Scripps has higher revenue and earnings than BuzzFeed. E.W. Scripps is trading at a lower price-to-earnings ratio than BuzzFeed, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
E.W. Scripps	$2.51B	0.11	$87.60M	$0.48	6.33
BuzzFeed	$189.89M	0.36	-$10.10M	$0.25	7.48

Summary

E.W. Scripps beats BuzzFeed on 9 of the 17 factors compared between the two stocks.