BuzzFeed (BZFD) Competitors

BuzzFeed (NASDAQ:BZFD) and E.W. Scripps (NASDAQ:SSP) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, risk, profitability, dividends, valuation, institutional ownership and earnings.

Do institutionals and insiders hold more shares of BZFD or SSP?

37.6% of BuzzFeed shares are owned by institutional investors. Comparatively, 67.8% of E.W. Scripps shares are owned by institutional investors. 19.2% of BuzzFeed shares are owned by insiders. Comparatively, 3.6% of E.W. Scripps shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Does the media favor BZFD or SSP?

In the previous week, E.W. Scripps had 1 more articles in the media than BuzzFeed. MarketBeat recorded 2 mentions for E.W. Scripps and 1 mentions for BuzzFeed. BuzzFeed's average media sentiment score of 1.25 beat E.W. Scripps' score of 0.00 indicating that BuzzFeed is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
BuzzFeed	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
E.W. Scripps	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Which has more volatility & risk, BZFD or SSP?

BuzzFeed has a beta of 3.4, indicating that its stock price is 240% more volatile than the S&P 500. Comparatively, E.W. Scripps has a beta of 1.05, indicating that its stock price is 5% more volatile than the S&P 500.

Do analysts rate BZFD or SSP?

E.W. Scripps has a consensus target price of $5.50, suggesting a potential upside of 121.77%. Given E.W. Scripps' higher possible upside, analysts plainly believe E.W. Scripps is more favorable than BuzzFeed.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
BuzzFeed	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	1 Strong Buy rating(s)	2.50
E.W. Scripps	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

Is BZFD or SSP more profitable?

BuzzFeed has a net margin of 4.75% compared to E.W. Scripps' net margin of 4.25%. E.W. Scripps' return on equity of 17.68% beat BuzzFeed's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
BuzzFeed	4.75%	-28.11%	-11.14%
E.W. Scripps	4.25%	17.68%	2.98%

Which has preferable earnings and valuation, BZFD or SSP?

E.W. Scripps has higher revenue and earnings than BuzzFeed. E.W. Scripps is trading at a lower price-to-earnings ratio than BuzzFeed, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
BuzzFeed	$189.89M	0.34	-$10.10M	$0.25	7.00
E.W. Scripps	$2.44B	0.09	$87.60M	$0.48	5.17

Summary

E.W. Scripps beats BuzzFeed on 9 of the 17 factors compared between the two stocks.