CPSH vs. BRLT, RAY, SHOT, PRPL, EMPG, NVFY, UG, NTZ, PTNM, and ATER
Should you be buying CPS Technologies stock or one of its competitors? The main competitors of CPS Technologies include Brilliant Earth Group (BRLT), Raytech (RAY), Safety Shot (SHOT), PURPLE INNOVATION (PRPL), Empro Group (EMPG), Nova Lifestyle (NVFY), United-Guardian (UG), Natuzzi (NTZ), Pitanium (PTNM), and Aterian (ATER). These companies are all part of the "consumer goods" industry.
CPS Technologies vs. Its Competitors
CPS Technologies (NASDAQ:CPSH) and Brilliant Earth Group (NASDAQ:BRLT) are both small-cap consumer goods companies, but which is the better investment? We will contrast the two businesses based on the strength of their institutional ownership, media sentiment, risk, valuation, analyst recommendations, dividends, earnings and profitability.
Brilliant Earth Group has a net margin of 0.44% compared to CPS Technologies' net margin of -7.13%. Brilliant Earth Group's return on equity of -1.57% beat CPS Technologies' return on equity.
Brilliant Earth Group has a consensus price target of $1.80, indicating a potential downside of 10.00%. Given Brilliant Earth Group's stronger consensus rating and higher probable upside, analysts clearly believe Brilliant Earth Group is more favorable than CPS Technologies.
CPS Technologies has a beta of 1.47, indicating that its share price is 47% more volatile than the S&P 500. Comparatively, Brilliant Earth Group has a beta of 1.35, indicating that its share price is 35% more volatile than the S&P 500.
In the previous week, Brilliant Earth Group had 11 more articles in the media than CPS Technologies. MarketBeat recorded 16 mentions for Brilliant Earth Group and 5 mentions for CPS Technologies. CPS Technologies' average media sentiment score of 0.98 beat Brilliant Earth Group's score of 0.57 indicating that CPS Technologies is being referred to more favorably in the media.
Brilliant Earth Group has higher revenue and earnings than CPS Technologies. Brilliant Earth Group is trading at a lower price-to-earnings ratio than CPS Technologies, indicating that it is currently the more affordable of the two stocks.
11.2% of CPS Technologies shares are held by institutional investors. Comparatively, 70.4% of Brilliant Earth Group shares are held by institutional investors. 15.4% of CPS Technologies shares are held by company insiders. Comparatively, 84.5% of Brilliant Earth Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Summary
Brilliant Earth Group beats CPS Technologies on 11 of the 15 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding CPSH and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NASDAQ:CPSH) was last updated on 8/13/2025 by MarketBeat.com Staff