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BRP (DOOO) Competitors

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$57.55 +0.35 (+0.61%)
Closing price 08/14/2025 04:00 PM Eastern
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$57.55 0.00 (0.00%)
As of 07:00 AM Eastern
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DOOO vs. BC, PII, RIVN, MGA, NIO, ALV, VFS, ZK, LCID, and IEP

Should you be buying BRP stock or one of its competitors? The main competitors of BRP include Brunswick (BC), Polaris (PII), Rivian Automotive (RIVN), Magna International (MGA), NIO (NIO), Autoliv (ALV), VinFast Auto (VFS), ZEEKR Intelligent Technology (ZK), Lucid Group (LCID), and Icahn Enterprises (IEP).

BRP vs. Its Competitors

BRP (NASDAQ:DOOO) and Brunswick (NYSE:BC) are related mid-cap companies, but which is the superior investment? We will compare the two companies based on the strength of their risk, institutional ownership, dividends, analyst recommendations, valuation, media sentiment, profitability and earnings.

In the previous week, Brunswick had 4 more articles in the media than BRP. MarketBeat recorded 9 mentions for Brunswick and 5 mentions for BRP. BRP's average media sentiment score of 1.37 beat Brunswick's score of 0.93 indicating that BRP is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
BRP
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Brunswick
5 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

BRP pays an annual dividend of $0.63 per share and has a dividend yield of 1.1%. Brunswick pays an annual dividend of $1.72 per share and has a dividend yield of 2.7%. BRP pays out -153.7% of its earnings in the form of a dividend. Brunswick pays out 277.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. BRP has increased its dividend for 2 consecutive years and Brunswick has increased its dividend for 13 consecutive years. Brunswick is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

BRP currently has a consensus price target of $43.00, suggesting a potential downside of 25.28%. Brunswick has a consensus price target of $68.25, suggesting a potential upside of 6.17%. Given Brunswick's higher possible upside, analysts plainly believe Brunswick is more favorable than BRP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
BRP
0 Sell rating(s)
8 Hold rating(s)
1 Buy rating(s)
3 Strong Buy rating(s)
2.58
Brunswick
0 Sell rating(s)
6 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.54

BRP has a beta of 1.24, meaning that its share price is 24% more volatile than the S&P 500. Comparatively, Brunswick has a beta of 1.28, meaning that its share price is 28% more volatile than the S&P 500.

99.3% of Brunswick shares are held by institutional investors. 0.8% of Brunswick shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Brunswick has a net margin of 0.82% compared to BRP's net margin of -0.55%. BRP's return on equity of 54.71% beat Brunswick's return on equity.

Company Net Margins Return on Equity Return on Assets
BRP-0.55% 54.71% 3.88%
Brunswick 0.82%10.73%3.54%

Brunswick has lower revenue, but higher earnings than BRP. BRP is trading at a lower price-to-earnings ratio than Brunswick, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
BRP$5.44B0.77-$154.60M-$0.41-140.37
Brunswick$5.24B0.80$130.10M$0.62103.68

Summary

Brunswick beats BRP on 13 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DOOO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DOOO vs. The Competition

MetricBRPAUTO/TRUCK IndustryAuto SectorNASDAQ Exchange
Market Cap$4.18B$6.22B$19.32B$9.84B
Dividend Yield1.11%2.49%2.83%4.07%
P/E Ratio-140.3715.1813.9125.74
Price / Sales0.7717.7837.40115.79
Price / Cash7.5629.6618.8159.48
Price / Book23.492.832.486.15
Net Income-$154.60M$180.04M$824.50M$265.06M
7 Day Performance12.29%5.25%3.56%2.60%
1 Month Performance19.13%7.48%4.70%2.83%
1 Year Performance-16.05%25.11%7.66%25.58%

BRP Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DOOO
BRP
1.5353 of 5 stars
$57.55
+0.6%
$43.00
-25.3%
-14.1%$4.18B$5.44B-140.3716,500Positive News
BC
Brunswick
3.2097 of 5 stars
$56.70
-0.3%
$68.25
+20.4%
-13.2%$3.71B$5.24B91.4515,000
PII
Polaris
3.8398 of 5 stars
$52.28
+1.6%
$48.33
-7.5%
-26.5%$2.89B$7.18B-27.8115,000Positive News
Gap Down
RIVN
Rivian Automotive
2.507 of 5 stars
$11.93
+1.2%
$13.73
+15.1%
-9.0%$13.33B$4.97B-3.6914,861Analyst Forecast
MGA
Magna International
4.1438 of 5 stars
$42.26
-0.5%
$42.36
+0.2%
+13.3%$11.97B$42.84B9.92170,000
NIO
NIO
0.9579 of 5 stars
$4.92
+1.5%
$4.74
-3.5%
+19.8%$10.10B$9.01B-3.0345,635Analyst Forecast
Gap Down
ALV
Autoliv
4.1199 of 5 stars
$111.73
-0.6%
$120.64
+8.0%
+22.4%$8.63B$10.39B12.2265,200Positive News
VFS
VinFast Auto
1.7934 of 5 stars
$3.48
+0.6%
$5.75
+65.2%
-5.7%$8.09B$1.81B-2.4917,823News Coverage
Analyst Forecast
ZK
ZEEKR Intelligent Technology
1.7983 of 5 stars
$29.43
+1.7%
$31.91
+8.4%
+97.1%$7.36B$10.40B-10.1117,439Short Interest ↓
LCID
Lucid Group
2.2414 of 5 stars
$2.19
+2.8%
$2.68
+22.2%
-28.1%$6.50B$807.83M-1.906,800
IEP
Icahn Enterprises
1.0567 of 5 stars
$9.29
+0.2%
N/A-44.6%$5.32B$10.02B-7.5515,037

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This page (NASDAQ:DOOO) was last updated on 8/15/2025 by MarketBeat.com Staff
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