First United (FUNC) Competitors $30.87 -0.47 (-1.50%) Closing price 05/21/2025 04:00 PM EasternExtended Trading$30.60 -0.27 (-0.87%) As of 05/21/2025 04:04 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsHeadlinesInsider TradesOwnershipSEC FilingsShort InterestTrendsBuy This Stock FUNC vs. CFB, OSBC, AMTB, HBT, ESQ, MCBS, NBBK, BFST, NBN, and MCBShould you be buying First United stock or one of its competitors? The main competitors of First United include CrossFirst Bankshares (CFB), Old Second Bancorp (OSBC), Amerant Bancorp (AMTB), HBT Financial (HBT), Esquire Financial (ESQ), MetroCity Bankshares (MCBS), NB Bancorp (NBBK), Business First Bancshares (BFST), Northeast Bank (NBN), and Metropolitan Bank (MCB). These companies are all part of the "banking" industry. First United vs. CrossFirst Bankshares Old Second Bancorp Amerant Bancorp HBT Financial Esquire Financial MetroCity Bankshares NB Bancorp Business First Bancshares Northeast Bank Metropolitan Bank CrossFirst Bankshares (NASDAQ:CFB) and First United (NASDAQ:FUNC) are both small-cap finance companies, but which is the better stock? We will contrast the two companies based on the strength of their valuation, risk, community ranking, dividends, analyst recommendations, earnings, media sentiment, institutional ownership and profitability. Do insiders and institutionals have more ownership in CFB or FUNC? 56.3% of CrossFirst Bankshares shares are held by institutional investors. Comparatively, 33.3% of First United shares are held by institutional investors. 9.3% of CrossFirst Bankshares shares are held by insiders. Comparatively, 7.9% of First United shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term. Is CFB or FUNC more profitable? First United has a net margin of 18.45% compared to CrossFirst Bankshares' net margin of 15.18%. First United's return on equity of 12.51% beat CrossFirst Bankshares' return on equity.Company Net Margins Return on Equity Return on Assets CrossFirst Bankshares15.18% 11.06% 1.08% First United 18.45%12.51%1.11% Which has stronger valuation & earnings, CFB or FUNC? CrossFirst Bankshares has higher revenue and earnings than First United. First United is trading at a lower price-to-earnings ratio than CrossFirst Bankshares, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioCrossFirst Bankshares$261.78M3.01$78.55M$1.5610.25First United$82.03M2.44$20.57M$3.488.87 Which has more volatility & risk, CFB or FUNC? CrossFirst Bankshares has a beta of 1.07, indicating that its stock price is 7% more volatile than the S&P 500. Comparatively, First United has a beta of 0.59, indicating that its stock price is 41% less volatile than the S&P 500. Does the media refer more to CFB or FUNC? In the previous week, First United's average media sentiment score of 1.36 beat CrossFirst Bankshares' score of 0.00 indicating that First United is being referred to more favorably in the news media. Company Overall Sentiment CrossFirst Bankshares Neutral First United Positive Do analysts prefer CFB or FUNC? CrossFirst Bankshares currently has a consensus price target of $19.33, indicating a potential upside of 20.91%. First United has a consensus price target of $42.00, indicating a potential upside of 36.05%. Given First United's higher probable upside, analysts clearly believe First United is more favorable than CrossFirst Bankshares.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score CrossFirst Bankshares 0 Sell rating(s) 0 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 3.00First United 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00 Does the MarketBeat Community prefer CFB or FUNC? First United received 116 more outperform votes than CrossFirst Bankshares when rated by MarketBeat users. Likewise, 65.00% of users gave First United an outperform vote while only 50.00% of users gave CrossFirst Bankshares an outperform vote. CompanyUnderperformOutperformCrossFirst BanksharesOutperform Votes2750.00% Underperform Votes2750.00% First UnitedOutperform Votes14365.00% Underperform Votes7735.00% SummaryCrossFirst Bankshares and First United tied by winning 8 of the 16 factors compared between the two stocks. Get First United News Delivered to You Automatically Sign up to receive the latest news and ratings for FUNC and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart FUNC vs. The Competition Export to ExcelMetricFirst UnitedNational commercial banks IndustryFinance SectorNASDAQ ExchangeMarket Cap$200.01M$23.04B$11.49B$8.38BDividend Yield2.74%3.42%5.46%4.10%P/E Ratio9.8012.8622.4819.71Price / Sales2.442.9027.28116.98Price / Cash11.4111.1617.6234.62Price / Book1.281.192.794.50Net Income$20.57M$2.17B$1.04B$248.18M7 Day Performance-2.46%-1.54%0.34%1.14%1 Month Performance8.32%8.83%8.69%15.20%1 Year Performance40.96%18.31%537.74%6.56% First United Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)FUNCFirst United4.5138 of 5 stars$30.87-1.5%$42.00+36.1%+41.0%$200.01M$82.03M9.80300News CoveragePositive NewsAnalyst UpgradeCFBCrossFirst BanksharesN/A$15.99flat$19.33+20.9%N/A$788.55M$261.78M10.25460OSBCOld Second Bancorp3.3659 of 5 stars$17.09+3.0%$20.10+17.6%+12.9%$769.85M$282.62M9.14890Positive NewsGap UpAMTBAmerant Bancorp3.1886 of 5 stars$18.01+1.1%$24.60+36.6%-24.9%$754.81M$317.91M-31.59680Gap UpHBTHBT Financial2.7441 of 5 stars$23.88+1.4%$25.80+8.0%+22.4%$752.10M$228.13M10.57730ESQEsquire Financial1.9044 of 5 stars$88.94-1.0%$92.50+4.0%+84.7%$749.94M$129.33M17.24110Positive NewsMCBSMetroCity Bankshares3.201 of 5 stars$29.31+2.5%$34.00+16.0%+10.0%$744.56M$143.02M11.68220Positive NewsGap UpNBBKNB Bancorp3.7475 of 5 stars$17.78+2.0%$22.00+23.7%+7.8%$743.97M$177.98M16.62342Positive NewsGap UpBFSTBusiness First Bancshares4.1268 of 5 stars$24.72+3.2%$31.00+25.4%+10.3%$734.06M$287.57M10.94750Positive NewsNBNNortheast Bank3.4692 of 5 stars$87.35+3.3%$97.50+11.6%+36.5%$716.79M$170.62M10.17180Positive NewsGap UpMCBMetropolitan Bank2.6197 of 5 stars$67.12+2.9%$78.13+16.4%+47.3%$715.48M$280.79M11.34240Gap Up Related Companies and Tools Related Companies CrossFirst Bankshares Competitors Old Second Bancorp Competitors Amerant Bancorp Competitors HBT Financial Competitors Esquire Financial Competitors MetroCity Bankshares Competitors NB Bancorp Competitors Business First Bancshares Competitors Northeast Bank Competitors Metropolitan Bank Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:FUNC) was last updated on 5/22/2025 by MarketBeat.com Staff From Our PartnersJuly 2025 Rule Change to Impact Retirement InvestorsThere's a massive change from a new rule going into effect this July. 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