Grocery Outlet (GO) Competitors

Grocery Outlet (NASDAQ:GO) and Wayfair (NYSE:W) are both consumer staples companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, valuation, institutional ownership, earnings, analyst recommendations, community ranking, risk, media sentiment and profitability.

Do institutionals and insiders believe in GO or W?

99.9% of Grocery Outlet shares are held by institutional investors. Comparatively, 89.7% of Wayfair shares are held by institutional investors. 4.5% of Grocery Outlet shares are held by company insiders. Comparatively, 21.9% of Wayfair shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Do analysts recommend GO or W?

Grocery Outlet presently has a consensus target price of $15.62, suggesting a potential upside of 16.19%. Wayfair has a consensus target price of $43.83, suggesting a potential upside of 20.30%. Given Wayfair's stronger consensus rating and higher possible upside, analysts plainly believe Wayfair is more favorable than Grocery Outlet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Grocery Outlet	2 Sell rating(s)	9 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	2.14
Wayfair	1 Sell rating(s)	11 Hold rating(s)	12 Buy rating(s)	1 Strong Buy rating(s)	2.52

Does the MarketBeat Community believe in GO or W?

Wayfair received 801 more outperform votes than Grocery Outlet when rated by MarketBeat users. Likewise, 60.93% of users gave Wayfair an outperform vote while only 32.41% of users gave Grocery Outlet an outperform vote.

Company	Underperform	Outperform
Grocery Outlet	Outperform Votes 35 32.41%	Underperform Votes 73 67.59%
Wayfair	Outperform Votes 836 60.93%	Underperform Votes 536 39.07%

Which has more volatility & risk, GO or W?

Grocery Outlet has a beta of 0.42, meaning that its stock price is 58% less volatile than the S&P 500. Comparatively, Wayfair has a beta of 2.93, meaning that its stock price is 193% more volatile than the S&P 500.

Which has preferable earnings and valuation, GO or W?

Grocery Outlet has higher earnings, but lower revenue than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than Grocery Outlet, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Grocery Outlet	$4.46B	0.30	$79.44M	$0.16	84.00
Wayfair	$11.85B	0.39	-$738M	-$2.85	-12.78

Does the media refer more to GO or W?

In the previous week, Wayfair had 52 more articles in the media than Grocery Outlet. MarketBeat recorded 63 mentions for Wayfair and 11 mentions for Grocery Outlet. Grocery Outlet's average media sentiment score of 0.82 beat Wayfair's score of 0.47 indicating that Grocery Outlet is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Grocery Outlet	7 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Wayfair	22 Very Positive mention(s)	10 Positive mention(s)	24 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Is GO or W more profitable?

Grocery Outlet has a net margin of 1.20% compared to Wayfair's net margin of -4.15%. Grocery Outlet's return on equity of 5.25% beat Wayfair's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Grocery Outlet	1.20%	5.25%	2.11%
Wayfair	-4.15%	N/A	-11.45%

Summary

Wayfair beats Grocery Outlet on 10 of the 18 factors compared between the two stocks.