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Alphabet (GOOG) Stock Forecast & Price Target

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$251.62 -0.14 (-0.06%)
As of 10:55 AM Eastern
This is a fair market value price provided by Polygon.io. Learn more.

Alphabet - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Sell
3
Hold
5
Buy
22

Based on 30 Wall Street analysts who have issued ratings for Alphabet in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 30 analysts, 3 have given a sell rating, 5 have given a hold rating, 18 have given a buy rating, and 4 have given a strong buy rating for GOOG.

Consensus Price Target

$227.56
-9.56% Downside
According to the 30 analysts' twelve-month price targets for Alphabet, the average price target is $227.56. The highest price target for GOOG is $300.00, while the lowest price target for GOOG is $171.00. The average price target represents a forecasted downside of -9.56% from the current price of $251.62.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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GOOG Analyst Ratings Over Time

TypeCurrent Forecast
9/16/24 to 9/16/25
1 Month Ago
8/17/24 to 8/17/25
3 Months Ago
6/18/24 to 6/18/25
1 Year Ago
9/17/23 to 9/16/24
Strong Buy
4 Strong Buy rating(s)
5 Strong Buy rating(s)
5 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
18 Buy rating(s)
17 Buy rating(s)
14 Buy rating(s)
6 Buy rating(s)
Hold
5 Hold rating(s)
6 Hold rating(s)
5 Hold rating(s)
3 Hold rating(s)
Sell
3 Sell rating(s)
3 Sell rating(s)
3 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$227.56$215.19$204.88$182.86
Forecasted Upside-9.56% Downside5.02% Upside17.76% Upside15.01% Upside
Consensus RatingModerate BuyModerate BuyModerate BuyModerate Buy

GOOG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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GOOG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Alphabet Stock vs. The Competition

TypeAlphabetComputer and Technology CompaniesS&P 500
Consensus Rating Score
2.77
2.65
2.53
Consensus RatingModerate BuyModerate BuyModerate Buy
Predicted Upside-9.61% Downside62.40% Upside11.25% Upside
News Sentiment Rating
Positive News

See Recent GOOG News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/8/2025Phillip Securities
0 of 5 stars
 DowngradeStrong-BuyModerate Buy
9/3/2025KeyCorp
3 of 5 stars
 Set Target$265.00+25.01%
9/3/2025Pivotal Research
3 of 5 stars
 Boost TargetBuy$245.00 ➝ $300.00+30.73%
9/3/2025Oppenheimer
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Reiterated RatingOutperform$235.00 ➝ $270.00+17.61%
9/3/2025JPMorgan Chase & Co.
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Boost TargetOverweight$232.00 ➝ $260.00+13.25%
7/24/2025Raymond James Financial
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Reiterated RatingOutperform$185.00 ➝ $210.00+7.95%
7/22/2025Scotiabank
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Boost TargetSector Outperform$200.00 ➝ $240.00+25.15%
7/16/2025UBS Group
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Boost TargetNeutral$186.00 ➝ $192.00+4.37%
7/9/2025Piper Sandler
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 Reiterated RatingNeutral
7/9/2025Barclays
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 Reiterated RatingBuy
7/9/2025Wells Fargo & Company
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 Reiterated RatingEqual Weight
7/9/2025Roth Capital
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 Reiterated RatingBuy
7/9/2025Lake Street Capital
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 Reiterated RatingBuy
7/9/2025Cowen
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 Reiterated RatingBuy
6/26/2025BNP Paribas
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DowngradeStrong-BuyHold
6/26/2025Citizens Jmp
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UpgradeHoldStrong-Buy
6/2/2025The Goldman Sachs Group
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Reiterated RatingBuy$220.00+29.66%
5/2/2025Needham & Company LLC
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 DowngradeBuyCautious
5/2/2025Susquehanna
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 Reiterated RatingPositive
5/2/2025Tigress Financial
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 Reiterated RatingStrong-Buy
4/25/2025Cantor Fitzgerald
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Reiterated RatingNeutral$171.00+5.90%
4/25/2025Rosenblatt Securities
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UpgradeHoldStrong-Buy
4/25/2025Westpark Capital
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Reiterated RatingBuy$210.00 ➝ $210.00+26.62%
4/23/2025Citigroup
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 Reiterated RatingSell
2/5/2025Morgan Stanley
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 Reiterated RatingOverweight
2/5/2025Benchmark
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 Reiterated RatingNegative
1/30/2025Wedbush
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 Reiterated RatingOutperform$220.00+8.57%
10/30/2024Canaccord Genuity Group
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 Boost TargetBuy$220.00 ➝ $225.00+31.47%
10/30/2024Jefferies Financial Group
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 Boost TargetBuy$220.00 ➝ $235.00+37.31%
10/29/2024Seaport Res Ptn
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UpgradeHoldStrong-Buy
9/10/2024DA Davidson
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UpgradeHold
7/16/2024Wolfe Research
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UpgradeStrong-Buy
7/10/2024TD Cowen
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 Boost TargetBuy$200.00 ➝ $220.00+14.83%
4/16/2024Stifel Nicolaus
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 Boost TargetBuy$154.00 ➝ $174.00+11.30%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 10:55 AM ET.


Should I Buy Alphabet Stock? GOOG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, September 10, 2025. Please send any questions or comments about these Alphabet pros and cons to contact@marketbeat.com.

Alphabet
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Google:

  • The current stock price is around $220, reflecting strong market confidence in Google's growth potential.
  • Google's diverse product offerings, including Google Cloud and Google Services, position it well for continued revenue growth across multiple sectors.
  • Recent analyst ratings show a consensus of "Moderate Buy," with several analysts setting target prices above the current stock price, indicating potential for appreciation.
  • The company's low dividend payout ratio of 8.95% suggests that it retains a significant portion of its earnings for reinvestment, which could lead to future growth.
  • Google's strong presence in digital advertising and cloud services provides a competitive edge in rapidly growing markets, enhancing its long-term profitability prospects.

Alphabet
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Google for these reasons:

  • Increased regulatory scrutiny in various regions could impact Google's operational flexibility and profitability.
  • Competition in the cloud services market is intensifying, which may pressure Google's market share and margins.
  • Dependence on advertising revenue makes Google vulnerable to economic downturns that could reduce ad spending.
  • Recent fluctuations in stock price may indicate market volatility, which could pose risks for short-term investors.
  • Potential challenges in maintaining user privacy and data security could lead to reputational damage and financial penalties.

GOOG Forecast - Frequently Asked Questions

According to the research reports of 30 Wall Street equities research analysts, the average twelve-month stock price forecast for Alphabet is $227.56, with a high forecast of $300.00 and a low forecast of $171.00.

30 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last twelve months. There are currently 3 sell ratings, 5 hold ratings, 18 buy ratings and 4 strong buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" GOOG shares.

According to analysts, Alphabet's stock has a predicted downside of -9.56% based on their 12-month stock forecasts.

Over the previous 90 days, Alphabet's stock had 2 downgrades and 1 upgrade by analysts.

Analysts like Alphabet more than other "computer and technology" companies. The consensus rating score for Alphabet is 2.77 while the average consensus rating score for "computer and technology" companies is 2.65. Learn more on how GOOG compares to other companies.


This page (NASDAQ:GOOG) was last updated on 9/16/2025 by MarketBeat.com Staff
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