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Alphabet (GOOG) Stock Forecast & Price Target

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$165.32 -2.55 (-1.52%)
As of 05/20/2025 04:00 PM Eastern

Alphabet - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Sell
3
Hold
5
Buy
19

Based on 27 Wall Street analysts who have issued ratings for Alphabet in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 27 analysts, 3 have given a sell rating, 5 have given a hold rating, 14 have given a buy rating, and 5 have given a strong buy rating for GOOG.

Consensus Price Target

$203.94
23.36% Upside
According to the 27 analysts' twelve-month price targets for Alphabet, the average price target is $203.94. The highest price target for GOOG is $235.00, while the lowest price target for GOOG is $171.00. The average price target represents a forecasted upside of 23.36% from the current price of $165.32.
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GOOG Analyst Ratings Over Time

TypeCurrent Forecast
5/21/24 to 5/21/25
1 Month Ago
4/21/24 to 4/21/25
3 Months Ago
2/21/24 to 2/20/25
1 Year Ago
5/22/23 to 5/21/24
Strong Buy
5 Strong Buy rating(s)
3 Strong Buy rating(s)
3 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
14 Buy rating(s)
15 Buy rating(s)
14 Buy rating(s)
6 Buy rating(s)
Hold
5 Hold rating(s)
6 Hold rating(s)
6 Hold rating(s)
0 Hold rating(s)
Sell
3 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$203.94$208.38$209.13$165.67
Forecasted Upside23.36% Upside39.05% Upside11.92% Upside-7.73% Downside
Consensus Rating
Moderate Buy
Moderate Buy
Moderate Buy
Buy

GOOG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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GOOG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Alphabet Stock vs. The Competition

TypeAlphabetComputer and Technology CompaniesS&P 500
Consensus Rating Score
2.78
2.65
2.54
Consensus RatingModerate BuyModerate BuyModerate Buy
Predicted Upside23.36% Upside114.60% Upside13.03% Upside
News Sentiment Rating
Positive News

See Recent GOOG News
Positive News
Positive News
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
5/2/2025Needham & Company LLC
2 of 5 stars
 DowngradeBuy ➝ Cautious
5/2/2025Susquehanna
2 of 5 stars
 Reiterated RatingPositive ➝ Positive
5/2/2025Tigress Financial
4 of 5 stars
 Reiterated RatingStrong-Buy ➝ Strong-Buy
4/25/2025Cantor Fitzgerald
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Deepak Mathivanan
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Reiterated RatingNeutral ➝ Neutral$171.00+5.90%
4/25/2025Rosenblatt Securities
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B. Crockett
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UpgradeHold ➝ Strong-Buy
4/25/2025JPMorgan Chase & Co.
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Doug Anmuth
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Boost TargetOverweight ➝ Overweight$180.00 ➝ $195.00+19.01%
4/25/2025Oppenheimer
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Jason Helfstein
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Boost TargetOutperform ➝ Outperform$185.00 ➝ $200.00+21.92%
4/25/2025Westpark Capital
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C. Shauger
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Reiterated RatingBuy ➝ Buy$210.00 ➝ $210.00+26.62%
4/23/2025Citigroup
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 Reiterated RatingSell ➝ Sell
4/21/2025Scotiabank
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Nat Schindler
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Lower TargetSector Outperform ➝ Sector Outperform$232.00 ➝ $200.00+34.39%
4/11/2025UBS Group
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Lloyd Walmsley
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Lower TargetNeutral ➝ Neutral$209.00 ➝ $173.00+9.67%
4/9/2025KeyCorp
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Justin Patterson
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Lower TargetOverweight ➝ Overweight$202.00 ➝ $185.00+25.69%
2/5/2025Morgan Stanley
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 Reiterated RatingOverweight ➝ Overweight
2/5/2025The Goldman Sachs Group
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 Reiterated RatingBuy ➝ Buy
2/5/2025Benchmark
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 Reiterated RatingNegative ➝ Negative
1/30/2025Wedbush
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 Reiterated RatingOutperform$220.00+8.57%
1/2/2025Citizens Jmp
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A. Boone
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DowngradeStrong-Buy ➝ Hold
11/1/2024Phillip Securities
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J. Woo
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UpgradeStrong-Buy
10/30/2024Barclays
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 Boost TargetOverweight ➝ Overweight$200.00 ➝ $220.00+28.55%
10/30/2024Wells Fargo & Company
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 Boost TargetEqual Weight ➝ Equal Weight$182.00 ➝ $187.00+9.27%
10/30/2024Canaccord Genuity Group
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 Boost TargetBuy ➝ Buy$220.00 ➝ $225.00+31.47%
10/30/2024Pivotal Research
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J. Wlodarczak
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Boost TargetBuy ➝ Buy$215.00 ➝ $225.00+31.47%
10/30/2024Jefferies Financial Group
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 Boost TargetBuy ➝ Buy$220.00 ➝ $235.00+37.31%
10/29/2024Seaport Res Ptn
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A. Kessler
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UpgradeHold ➝ Strong-Buy
9/10/2024DA Davidson
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G. Luria
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UpgradeHold
7/16/2024Wolfe Research
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S. Khajuria
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UpgradeStrong-Buy
7/10/2024TD Cowen
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 Boost TargetBuy ➝ Buy$200.00 ➝ $220.00+14.83%
4/16/2024Stifel Nicolaus
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 Boost TargetBuy ➝ Buy$154.00 ➝ $174.00+11.30%
1/24/2024Raymond James
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 Boost TargetOutperform ➝ Outperform$150.00 ➝ $160.00+6.32%
7/26/2023Robert W. Baird
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 Boost Target$123.00 ➝ $140.00+7.83%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 03:10 AM ET.


Should I Buy Alphabet Stock? GOOG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, May 19, 2025. Please send any questions or comments about these Alphabet pros and cons to contact@marketbeat.com.

Alphabet
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Google:

  • The current stock price is around $155.90, which may present a buying opportunity for investors looking for growth in the tech sector.
  • Google's diverse product offerings, including popular platforms like YouTube and Google Cloud, continue to drive significant revenue growth, appealing to a broad customer base.
  • Recent analyst ratings show a positive outlook, with several firms upgrading their price targets, indicating confidence in Google's future performance.
  • Insider ownership remains strong, with executives holding a substantial percentage of shares, suggesting alignment of interests between management and shareholders.
  • Google's investment in AI and cloud services positions it well for future growth, as these sectors are expected to expand significantly in the coming years.

Alphabet
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Google for these reasons:

  • Recent insider selling, with executives offloading shares, may raise concerns about their confidence in the company's short-term prospects.
  • Some analysts have issued negative ratings, indicating that there are differing opinions on the stock's potential, which could lead to volatility.
  • Increased competition in the cloud services market could impact Google's market share and profitability in that segment.
  • Regulatory scrutiny and potential antitrust actions could pose risks to Google's business model and operational flexibility.
  • Market fluctuations and economic uncertainties may affect advertising revenues, which are a significant part of Google's income stream.

GOOG Forecast - Frequently Asked Questions

According to the research reports of 27 Wall Street equities research analysts, the average twelve-month stock price forecast for Alphabet is $203.94, with a high forecast of $235.00 and a low forecast of $171.00.

27 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last year. There are currently 3 sell ratings, 5 hold ratings, 14 buy ratings and 5 strong buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" GOOG shares.

According to analysts, Alphabet's stock has a predicted upside of 23.36% based on their 12-month stock forecasts.

Over the previous 90 days, Alphabet's stock had 1 upgrade and 1 downgrade by analysts.

Analysts like Alphabet more than other "computer and technology" companies. The consensus rating score for Alphabet is 2.78 while the average consensus rating score for "computer and technology" companies is 2.65. Learn more on how GOOG compares to other companies.


This page (NASDAQ:GOOG) was last updated on 5/21/2025 by MarketBeat.com Staff
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