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Alphabet (GOOG) Stock Forecast & Price Target

Alphabet logo
$249.07 -2.44 (-0.97%)
As of 10:59 AM Eastern
This is a fair market value price provided by Polygon.io. Learn more.

Alphabet - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Sell
3
Hold
5
Buy
25

Based on 33 Wall Street analysts who have issued ratings for Alphabet in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 33 analysts, 3 have given a sell rating, 5 have given a hold rating, 20 have given a buy rating, and 5 have given a strong buy rating for GOOG.

Consensus Price Target

$235.33
-5.52% Downside
According to the 33 analysts' twelve-month price targets for Alphabet, the average price target is $235.33. The highest price target for GOOG is $300.00, while the lowest price target for GOOG is $171.00. The average price target represents a forecasted downside of -5.52% from the current price of $249.07.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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GOOG Analyst Ratings Over Time

TypeCurrent Forecast
10/7/24 to 10/7/25
1 Month Ago
9/7/24 to 9/7/25
3 Months Ago
7/9/24 to 7/9/25
1 Year Ago
10/8/23 to 10/7/24
Strong Buy
5 Strong Buy rating(s)
5 Strong Buy rating(s)
6 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
20 Buy rating(s)
17 Buy rating(s)
14 Buy rating(s)
7 Buy rating(s)
Hold
5 Hold rating(s)
6 Hold rating(s)
5 Hold rating(s)
4 Hold rating(s)
Sell
3 Sell rating(s)
3 Sell rating(s)
3 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$235.33$227.56$207.63$184.11
Forecasted Upside-5.52% Downside-3.23% Downside16.87% Upside12.00% Upside
Consensus RatingModerate BuyModerate BuyModerate BuyModerate Buy

GOOG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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GOOG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Alphabet Stock vs. The Competition

TypeAlphabetComputer and Technology CompaniesS&P 500
Consensus Rating Score
2.82
2.31
2.51
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside-6.43% Downside53.34% Upside169.99% Upside
News Sentiment Rating
Positive News

See Recent GOOG News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
10/2/2025Morgan Stanley
3 of 5 stars
 Boost TargetOverweight$210.00 ➝ $270.00+9.96%
10/2/2025Jefferies Financial Group
2 of 5 stars
 Boost TargetBuy$230.00 ➝ $285.00+16.07%
9/29/2025Mizuho
3 of 5 stars
 UpgradeStrong-Buy
9/27/2025Weiss Ratings
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 Reiterated RatingBuy (B)
9/22/2025Robert W. Baird
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 Boost TargetOutperform$215.00 ➝ $275.00+7.72%
9/8/2025Phillip Securities
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 DowngradeStrong-BuyModerate Buy
9/3/2025KeyCorp
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 Set Target$265.00+25.01%
9/3/2025Pivotal Research
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 Boost TargetBuy$245.00 ➝ $300.00+30.73%
9/3/2025Oppenheimer
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Reiterated RatingOutperform$235.00 ➝ $270.00+17.61%
9/3/2025JPMorgan Chase & Co.
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Boost TargetOverweight$232.00 ➝ $260.00+13.25%
7/24/2025Raymond James Financial
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Reiterated RatingOutperform$185.00 ➝ $210.00+7.95%
7/22/2025Scotiabank
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Boost TargetSector Outperform$200.00 ➝ $240.00+25.15%
7/16/2025UBS Group
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Boost TargetNeutral$186.00 ➝ $192.00+4.37%
7/9/2025Piper Sandler
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 Reiterated RatingNeutral
7/9/2025Barclays
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 Reiterated RatingBuy
7/9/2025Wells Fargo & Company
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 Reiterated RatingEqual Weight
7/9/2025Roth Capital
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 Reiterated RatingBuy
7/9/2025Lake Street Capital
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 Reiterated RatingBuy
7/9/2025Cowen
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 Reiterated RatingBuy
6/26/2025BNP Paribas
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DowngradeStrong-BuyHold
6/26/2025Citizens Jmp
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UpgradeHoldStrong-Buy
6/2/2025The Goldman Sachs Group
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Reiterated RatingBuy$220.00+29.66%
5/2/2025Needham & Company LLC
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 DowngradeBuyCautious
5/2/2025Susquehanna
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 Reiterated RatingPositive
5/2/2025Tigress Financial
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 Reiterated RatingStrong-Buy
4/25/2025Cantor Fitzgerald
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Reiterated RatingNeutral$171.00+5.90%
4/25/2025Rosenblatt Securities
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UpgradeHoldStrong-Buy
4/25/2025Westpark Capital
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Reiterated RatingBuy$210.00 ➝ $210.00+26.62%
4/23/2025Citigroup
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 Reiterated RatingSell
2/5/2025Benchmark
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 Reiterated RatingNegative
1/30/2025Wedbush
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 Reiterated RatingOutperform$220.00+8.57%
10/30/2024Canaccord Genuity Group
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 Boost TargetBuy$220.00 ➝ $225.00+31.47%
10/29/2024Seaport Res Ptn
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UpgradeHoldStrong-Buy
9/10/2024DA Davidson
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UpgradeHold
7/16/2024Wolfe Research
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UpgradeStrong-Buy
7/10/2024TD Cowen
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 Boost TargetBuy$200.00 ➝ $220.00+14.83%
4/16/2024Stifel Nicolaus
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 Boost TargetBuy$154.00 ➝ $174.00+11.30%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 10:59 AM ET.


Should I Buy Alphabet Stock? GOOG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, October 6, 2025. Please send any questions or comments about these Alphabet pros and cons to contact@marketbeat.com.

Alphabet
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Google:

  • The current stock price is around $260, reflecting strong market confidence in Google's growth potential.
  • Google's diverse revenue streams from its Google Services, Google Cloud, and Other Bets segments provide stability and growth opportunities.
  • The company recently declared a quarterly dividend of $0.21, indicating a commitment to returning value to shareholders.
  • Analysts have a positive outlook, with many rating the stock as a "buy" or "strong buy," suggesting potential for price appreciation.
  • Google's investment in AI and cloud services positions it well for future growth in these rapidly expanding markets.

Alphabet
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Google for these reasons:

  • Despite recent positive developments, the stock has faced volatility, which may deter risk-averse investors.
  • Increased regulatory scrutiny in various regions could impact Google's operations and profitability.
  • Competition in the cloud services market is intensifying, which may affect Google's market share and growth potential.
  • The company's payout ratio is currently at 8.95%, which, while sustainable, indicates limited room for significant dividend increases in the near term.
  • Recent downgrades from some analysts suggest that not all market participants are confident in Google's short-term performance.

GOOG Forecast - Frequently Asked Questions

According to the research reports of 33 Wall Street equities research analysts, the average twelve-month stock price forecast for Alphabet is $235.33, with a high forecast of $300.00 and a low forecast of $171.00.

33 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last year. There are currently 3 sell ratings, 5 hold ratings, 20 buy ratings and 5 strong buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" GOOG shares.

According to analysts, Alphabet's stock has a predicted downside of -5.52% based on their 12-month stock forecasts.

Over the previous 90 days, Alphabet's stock had 1 upgrade and 1 downgrade by analysts.

Analysts like Alphabet more than other "computer and technology" companies. The consensus rating for Alphabet is Moderate Buy while the average consensus rating for "computer and technology" companies is Hold. Learn more on how GOOG compares to other companies.


This page (NASDAQ:GOOG) was last updated on 10/7/2025 by MarketBeat.com Staff
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