Alphabet (GOOG) Stock Forecast & Price Target

$185.94 +1.24 (+0.67%)

Closing price 07/18/2025 04:00 PM Eastern

Extended Trading

$186.44 +0.50 (+0.27%)

As of 07/18/2025 07:59 PM Eastern

Alphabet - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 31 Analyst Ratings

Sell
3

Hold
6

Buy
22

Based on 31 Wall Street analysts who have issued ratings for Alphabet in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 31 analysts, 3 have given a sell rating, 6 have given a hold rating, 17 have given a buy rating, and 5 have given a strong buy rating for GOOG.

Consensus Price Target

$208.40
12.08% Upside

According to the 31 analysts' twelve-month price targets for Alphabet, the average price target is $208.40. The highest price target for GOOG is $235.00, while the lowest price target for GOOG is $171.00. The average price target represents a forecasted upside of 12.08% from the current price of $185.94.

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GOOG Analyst Ratings Over Time

Type	Current Forecast 7/20/24 to 7/20/25	1 Month Ago 6/20/24 to 6/20/25	3 Months Ago 4/21/24 to 4/21/25	1 Year Ago 7/21/23 to 7/20/24
Strong Buy	5 Strong Buy rating(s)	5 Strong Buy rating(s)	3 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	17 Buy rating(s)	14 Buy rating(s)	15 Buy rating(s)	7 Buy rating(s)
Hold	6 Hold rating(s)	5 Hold rating(s)	6 Hold rating(s)	1 Hold rating(s)
Sell	3 Sell rating(s)	3 Sell rating(s)	1 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$208.40	$204.88	$208.38	$174.38
Forecasted Upside	12.08% Upside	22.15% Upside	39.05% Upside	-2.80% Downside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Buy

GOOG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

GOOG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Alphabet Stock vs. The Competition

Type	Alphabet	Computer and Technology Companies	S&P 500
Consensus Rating Score	2.77	2.66	2.53
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	12.08% Upside	65.75% Upside	11.45% Upside
News Sentiment Rating	Positive News See Recent GOOG News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
7/16/2025	UBS Group 3 of 5 stars	Lloyd Walmsley Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Neutral ➝ Neutral	$186.00 ➝ $192.00	+4.37%
7/11/2025	JPMorgan Chase & Co. 2 of 5 stars	Doug Anmuth Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$195.00 ➝ $200.00	+9.59%
7/9/2025	Piper Sandler 2 of 5 stars		Reiterated Rating	Neutral ➝ Neutral
7/9/2025	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy
7/9/2025	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Equal Weight ➝ Equal Weight
7/9/2025	Raymond James Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Outperform
7/9/2025	Roth Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy
7/9/2025	Lake Street Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy
7/9/2025	Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy
7/9/2025	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating	Jason Helfstein Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Outperform ➝ Outperform	$200.00 ➝ $220.00	+25.60%
Get the Latest News and Ratings for GOOG and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Alphabet and its competitors with MarketBeat's FREE daily newsletter.
6/26/2025	BNP Paribas Subscribe to MarketBeat All Access for the recommendation accuracy rating	S. Slowinski Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Strong-Buy ➝ Hold
6/26/2025	Citizens Jmp Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Boone Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
6/2/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Eric Sheridan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Buy	$220.00	+29.66%
5/2/2025	Needham & Company LLC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Buy ➝ Cautious
5/2/2025	Susquehanna Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Positive ➝ Positive
5/2/2025	Tigress Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Strong-Buy ➝ Strong-Buy
4/25/2025	Cantor Fitzgerald Subscribe to MarketBeat All Access for the recommendation accuracy rating	Deepak Mathivanan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Neutral ➝ Neutral	$171.00	+5.90%
4/25/2025	Rosenblatt Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating	B. Crockett Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
4/25/2025	Westpark Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating	C. Shauger Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Buy	$210.00 ➝ $210.00	+26.62%
4/23/2025	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Sell ➝ Sell
4/21/2025	Scotiabank Subscribe to MarketBeat All Access for the recommendation accuracy rating	Nat Schindler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Sector Outperform ➝ Sector Outperform	$232.00 ➝ $200.00	+34.39%
4/9/2025	KeyCorp Subscribe to MarketBeat All Access for the recommendation accuracy rating	Justin Patterson Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Overweight ➝ Overweight	$202.00 ➝ $185.00	+25.69%
2/5/2025	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Overweight ➝ Overweight
2/5/2025	Benchmark Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Negative ➝ Negative
1/30/2025	Wedbush Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform	$220.00	+8.57%
11/1/2024	Phillip Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Woo Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
10/30/2024	Canaccord Genuity Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$220.00 ➝ $225.00	+31.47%
10/30/2024	Pivotal Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Wlodarczak Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$215.00 ➝ $225.00	+31.47%
10/30/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$220.00 ➝ $235.00	+37.31%
10/29/2024	Seaport Res Ptn Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Kessler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
9/10/2024	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating	G. Luria Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold
7/16/2024	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	S. Khajuria Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
7/10/2024	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$200.00 ➝ $220.00	+14.83%
4/16/2024	Stifel Nicolaus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$154.00 ➝ $174.00	+11.30%
7/26/2023	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$123.00 ➝ $140.00	+7.83%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 11:13 AM ET.

Should I Buy Alphabet Stock? GOOG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, July 14, 2025. Please send any questions or comments about these Alphabet pros and cons to contact@marketbeat.com.

Alphabet
Bull Case

Here are some ways that investors could benefit from investing in Google:

Google has recently secured a $2.4 billion AI licensing deal with Windsurf, enhancing its capabilities in AI and software development, which could lead to innovative products and increased market share.
The company continues to dominate the digital advertising space, leveraging its extensive user base and advanced analytics to drive revenue growth.
Google Cloud is expanding rapidly, providing essential services like cybersecurity and AI solutions, which are in high demand among enterprises, potentially boosting overall revenue.
The current stock price is around $1500, reflecting strong investor confidence and the company's robust financial performance in recent quarters.
With a diverse portfolio that includes popular services like YouTube and Google Workspace, Google is well-positioned to capitalize on various market trends and consumer needs.

Alphabet
Bear Case

Investors should be bearish about investing in Google for these reasons:

Increased regulatory scrutiny in various regions could impact Google's operations and profitability, as governments seek to impose stricter rules on tech giants.
Competition in the cloud services market is intensifying, with rivals like Amazon and Microsoft aggressively expanding their offerings, which could hinder Google's growth in this segment.
Potential challenges in maintaining user privacy and data security could lead to reputational damage and financial penalties, affecting investor sentiment.
Market volatility and economic uncertainties may impact advertising budgets, which are a significant revenue source for Google, potentially leading to fluctuations in earnings.
As the tech landscape evolves, there is a risk that Google's core products may face obsolescence if they fail to innovate and adapt to changing consumer preferences.

GOOG Forecast - Frequently Asked Questions

: According to the research reports of 31 Wall Street equities research analysts, the average twelve-month stock price forecast for Alphabet is $208.40, with a high forecast of $235.00 and a low forecast of $171.00.
: 31 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last year. There are currently 3 sell ratings, 6 hold ratings, 17 buy ratings and 5 strong buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" GOOG shares.
: According to analysts, Alphabet's stock has a predicted upside of 12.08% based on their 12-month stock forecasts.
: Over the previous 90 days, Alphabet's stock had 2 upgrades and 2 downgrades by analysts.
: Alphabet has been rated by research analysts at Barclays, BNP Paribas, Cantor Fitzgerald, Citigroup, Citizens Jmp, Cowen, JPMorgan Chase & Co., Lake Street Capital, Needham & Company LLC, Oppenheimer, Piper Sandler, Raymond James Financial, Rosenblatt Securities, Roth Capital, Scotiabank, Susquehanna, The Goldman Sachs Group, Tigress Financial, UBS Group, Wells Fargo & Company, and Westpark Capital in the past 90 days.
: Analysts like Alphabet more than other "computer and technology" companies. The consensus rating score for Alphabet is 2.77 while the average consensus rating score for "computer and technology" companies is 2.66. Learn more on how GOOG compares to other companies.

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This page (NASDAQ:GOOG) was last updated on 7/20/2025 by MarketBeat.com Staff

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Alphabet (GOOG) Stock Forecast & Price Target