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Alphabet (GOOG) Stock Forecast & Price Target

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$213.53 +1.16 (+0.55%)
Closing price 08/29/2025 04:00 PM Eastern
Extended Trading
$213.32 -0.21 (-0.10%)
As of 08/29/2025 07:59 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

Alphabet - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Sell
3
Hold
6
Buy
22

Based on 31 Wall Street analysts who have issued ratings for Alphabet in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 31 analysts, 3 have given a sell rating, 6 have given a hold rating, 17 have given a buy rating, and 5 have given a strong buy rating for GOOG.

Consensus Price Target

$215.19
0.78% Upside
According to the 31 analysts' twelve-month price targets for Alphabet, the average price target is $215.19. The highest price target for GOOG is $245.00, while the lowest price target for GOOG is $171.00. The average price target represents a forecasted upside of 0.78% from the current price of $213.53.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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GOOG Analyst Ratings Over Time

TypeCurrent Forecast
8/31/24 to 8/31/25
1 Month Ago
8/1/24 to 8/1/25
3 Months Ago
6/2/24 to 6/2/25
1 Year Ago
9/1/23 to 8/31/24
Strong Buy
5 Strong Buy rating(s)
5 Strong Buy rating(s)
5 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
17 Buy rating(s)
17 Buy rating(s)
14 Buy rating(s)
6 Buy rating(s)
Hold
6 Hold rating(s)
6 Hold rating(s)
5 Hold rating(s)
1 Hold rating(s)
Sell
3 Sell rating(s)
3 Sell rating(s)
3 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$215.19$215.19$203.94$182.86
Forecasted Upside0.78% Upside13.29% Upside19.70% Upside10.75% Upside
Consensus Rating
Moderate Buy
Moderate Buy
Moderate Buy
Buy

GOOG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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GOOG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Alphabet Stock vs. The Competition

TypeAlphabetComputer and Technology CompaniesS&P 500
Consensus Rating Score
2.77
2.66
2.53
Consensus RatingModerate BuyModerate BuyModerate Buy
Predicted Upside0.78% Upside63.90% Upside10.22% Upside
News Sentiment Rating
Positive News

See Recent GOOG News
Positive News
Positive News
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
7/24/2025Raymond James Financial
4 of 5 stars
Josh Beck
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Reiterated RatingOutperform ➝ Outperform$185.00 ➝ $210.00+7.95%
7/24/2025Oppenheimer
2 of 5 stars
Jason Helfstein
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Reiterated RatingOutperform ➝ Outperform$220.00 ➝ $235.00+21.09%
7/24/2025JPMorgan Chase & Co.
2 of 5 stars
Doug Anmuth
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Boost TargetOverweight ➝ Overweight$200.00 ➝ $232.00+19.34%
7/24/2025Pivotal Research
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 Boost TargetBuy$225.00 ➝ $245.00+27.93%
7/22/2025Scotiabank
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Nat Schindler
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Boost TargetSector Outperform ➝ Sector Outperform$200.00 ➝ $240.00+25.15%
7/16/2025UBS Group
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Lloyd Walmsley
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Boost TargetNeutral ➝ Neutral$186.00 ➝ $192.00+4.37%
7/9/2025Piper Sandler
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 Reiterated RatingNeutral ➝ Neutral
7/9/2025Barclays
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 Reiterated RatingBuy ➝ Buy
7/9/2025Wells Fargo & Company
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 Reiterated RatingEqual Weight ➝ Equal Weight
7/9/2025Roth Capital
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 Reiterated RatingBuy ➝ Buy
7/9/2025Lake Street Capital
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 Reiterated RatingBuy ➝ Buy
7/9/2025Cowen
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 Reiterated RatingBuy ➝ Buy
6/26/2025BNP Paribas
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S. Slowinski
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DowngradeStrong-Buy ➝ Hold
6/26/2025Citizens Jmp
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A. Boone
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UpgradeHold ➝ Strong-Buy
6/2/2025The Goldman Sachs Group
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Eric Sheridan
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Reiterated RatingBuy ➝ Buy$220.00+29.66%
5/2/2025Needham & Company LLC
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 DowngradeBuy ➝ Cautious
5/2/2025Susquehanna
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 Reiterated RatingPositive ➝ Positive
5/2/2025Tigress Financial
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 Reiterated RatingStrong-Buy ➝ Strong-Buy
4/25/2025Cantor Fitzgerald
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Deepak Mathivanan
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Reiterated RatingNeutral ➝ Neutral$171.00+5.90%
4/25/2025Rosenblatt Securities
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B. Crockett
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UpgradeHold ➝ Strong-Buy
4/25/2025Westpark Capital
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C. Shauger
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Reiterated RatingBuy ➝ Buy$210.00 ➝ $210.00+26.62%
4/23/2025Citigroup
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 Reiterated RatingSell ➝ Sell
4/9/2025KeyCorp
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Justin Patterson
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Lower TargetOverweight ➝ Overweight$202.00 ➝ $185.00+25.69%
2/5/2025Morgan Stanley
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 Reiterated RatingOverweight ➝ Overweight
2/5/2025Benchmark
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 Reiterated RatingNegative ➝ Negative
1/30/2025Wedbush
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 Reiterated RatingOutperform$220.00+8.57%
11/1/2024Phillip Securities
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J. Woo
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UpgradeStrong-Buy
10/30/2024Canaccord Genuity Group
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 Boost TargetBuy ➝ Buy$220.00 ➝ $225.00+31.47%
10/30/2024Jefferies Financial Group
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 Boost TargetBuy ➝ Buy$220.00 ➝ $235.00+37.31%
10/29/2024Seaport Res Ptn
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A. Kessler
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UpgradeHold ➝ Strong-Buy
9/10/2024DA Davidson
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G. Luria
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UpgradeHold
7/16/2024Wolfe Research
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S. Khajuria
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UpgradeStrong-Buy
7/10/2024TD Cowen
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 Boost TargetBuy ➝ Buy$200.00 ➝ $220.00+14.83%
4/16/2024Stifel Nicolaus
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 Boost TargetBuy ➝ Buy$154.00 ➝ $174.00+11.30%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 10:41 AM ET.


Should I Buy Alphabet Stock? GOOG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, August 29, 2025. Please send any questions or comments about these Alphabet pros and cons to contact@marketbeat.com.

Alphabet
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Google:

  • The current stock price is around $1500, reflecting strong market confidence in Google's diverse revenue streams.
  • Google's extensive product ecosystem, including YouTube and Google Cloud, continues to drive significant user engagement and revenue growth.
  • Recent advancements in AI technology, particularly in training tools on YouTube videos, position Google as a leader in the rapidly evolving tech landscape.
  • The company's strong presence in digital advertising, which remains a major growth area, provides a solid foundation for future earnings.
  • Google's commitment to innovation and expansion into new markets, such as healthcare-related services, enhances its long-term growth potential.

Alphabet
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Google for these reasons:

  • Concerns over regulatory scrutiny and potential antitrust actions could impact Google's operational flexibility and profitability.
  • Some content creators on YouTube have expressed dissatisfaction with Google's AI training practices, which could affect platform loyalty and user-generated content quality.
  • Increased competition in the cloud services market may pressure Google's market share and pricing strategies.
  • Fluctuations in advertising spending, particularly during economic downturns, could adversely affect revenue from Google Services.
  • Potential challenges in maintaining user privacy and data security may lead to reputational risks and legal liabilities.

GOOG Forecast - Frequently Asked Questions

According to the research reports of 31 Wall Street equities research analysts, the average twelve-month stock price forecast for Alphabet is $215.19, with a high forecast of $245.00 and a low forecast of $171.00.

31 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last year. There are currently 3 sell ratings, 6 hold ratings, 17 buy ratings and 5 strong buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" GOOG shares.

According to analysts, Alphabet's stock has a predicted upside of 0.78% based on their 12-month stock forecasts.

Over the previous 90 days, Alphabet's stock had 1 upgrade and 1 downgrade by analysts.

Analysts like Alphabet more than other "computer and technology" companies. The consensus rating score for Alphabet is 2.77 while the average consensus rating score for "computer and technology" companies is 2.66. Learn more on how GOOG compares to other companies.


This page (NASDAQ:GOOG) was last updated on 8/31/2025 by MarketBeat.com Staff
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