Alphabet (GOOGL) Stock Forecast & Price Target

Q: What analysts cover Alphabet?

Alphabet has been rated by research analysts at Barclays , BMO Capital Markets , Cantor Fitzgerald , Citizens Jmp , DA Davidson , DZ Bank , Freedom Capital , Jefferies Financial Group , KeyCorp , Morgan Stanley , New Street Research , Phillip Securities , Piper Sandler , Pivotal Research , Rosenblatt Securities , Roth Capital , Royal Bank Of Canada , Truist Financial , UBS Group , Wedbush , Weiss Ratings , Wells Fargo & Company , and Zacks Research in the past 90 days.

$337.12 +2.10 (+0.63%)

Closing price 09/2/2026 04:00 PM Eastern

Extended Trading

$338.43 +1.31 (+0.39%)

As of 09:13 AM Eastern

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Alphabet - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Buy

Based on 54 Analyst Ratings

Sell
0

Hold
4

Buy
50

Based on 54 Wall Street analysts who have issued ratings for Alphabet in the last 12 months, the stock has a consensus rating of "Buy." Out of the 54 analysts, 4 have given a hold rating, 45 have given a buy rating, and 5 have given a strong buy rating for GOOGL.

Consensus Price Target

$420.19
24.64% Upside

According to the 54 analysts' twelve-month price targets for Alphabet, the average price target is $420.19. The highest price target for GOOGL is $515.00, while the lowest price target for GOOGL is $255.00. The average price target represents a forecasted upside of 24.64% from the current price of $337.12.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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GOOGL Analyst Ratings Over Time

Type	Current Forecast 9/3/25 to 9/3/26	1 Month Ago 8/4/25 to 8/4/26	3 Months Ago 6/5/25 to 6/5/26	1 Year Ago 9/3/24 to 9/3/25
Strong Buy	5 Strong Buy rating(s)	6 Strong Buy rating(s)	2 Strong Buy rating(s)	3 Strong Buy rating(s)
Buy	45 Buy rating(s)	44 Buy rating(s)	47 Buy rating(s)	27 Buy rating(s)
Hold	4 Hold rating(s)	4 Hold rating(s)	5 Hold rating(s)	9 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$420.19	$419.86	$413.13	$219.06
Forecasted Upside	24.64% Upside	11.18% Upside	12.10% Upside	-5.03% Downside
Consensus Rating	Buy	Buy	Moderate Buy	Moderate Buy

GOOGL Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

GOOGL Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Alphabet Stock vs. The Competition

Type	Alphabet	Communication Services Companies	Broader Market
Consensus Rating Score	3.04	2.06	2.53
Consensus Rating	Buy	Hold	Moderate Buy
Predicted Upside	24.64% Upside	130.68% Upside	14.20% Upside
News Sentiment Rating	Positive News See Recent GOOGL News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
9/3/2026	Rosenblatt Securities 5 of 5 stars	Scott Devitt Not Rated	Reiterated Rating	Buy	$410.00	+21.62%
8/11/2026	Zacks Research 5 of 5 stars		Downgrade	Strong-Buy ➝ Hold
7/27/2026	Phillip Securities 5 of 5 stars		Upgrade	Moderate Buy ➝ Strong-Buy
7/23/2026	DA Davidson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Gil Luria Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Neutral	$375.00 ➝ $350.00	+9.40%
7/23/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brian Pitz Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Outperform	$455.00 ➝ $465.00	+46.54%
7/23/2026	Roth Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rohit Kulkarni Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$435.00 ➝ $440.00	+28.62%
7/23/2026	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Youssef Squali Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Buy	$430.00 ➝ $420.00	+30.74%
7/23/2026	Cantor Fitzgerald Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Deepak Mathivanan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight	$435.00 ➝ $420.00	+22.77%
7/23/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Thomas Champion Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight	$445.00 ➝ $395.00	+15.47%
7/23/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brian Nowak Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Overweight	$415.00 ➝ $400.00	+16.93%
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7/23/2026	Wedbush Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ygal Arounian Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$445.00	+30.08%
7/23/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ken Gawrelski Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Overweight	$418.00 ➝ $411.00	+20.14%
7/23/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ross Sandler Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight	$405.00 ➝ $425.00	+24.24%
7/23/2026	Pivotal Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jeffrey Wlodarczak Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$470.00 ➝ $475.00	+38.85%
7/23/2026	Freedom Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Strong-Buy
7/23/2026	DZ Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Strong-Buy
7/23/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Stephen Ju Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$400.00 ➝ $379.00	+19.08%
7/23/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brad Erickson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$425.00	+33.40%
7/22/2026	Citizens Jmp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrew Boone Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Market Outperform	$515.00	+48.20%
7/17/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy (B)
7/10/2026	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Justin Patterson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$425.00 ➝ $445.00	+23.99%
6/22/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
6/5/2026	New Street Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$450.00 ➝ $455.00	+23.43%
6/3/2026	Needham & Company LLC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Laura Martin Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$450.00	+24.36%
6/2/2026	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Paul Rossington Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$435.00 ➝ $420.00	+15.54%
5/18/2026	Arete Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$405.00 ➝ $425.00	+5.30%
5/15/2026	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$355.00 ➝ $490.00	+23.19%
5/15/2026	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Outperform	$425.00 ➝ $445.00	+11.88%
5/7/2026	Dbs Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target		$400.00 ➝ $460.00	+15.14%
5/6/2026	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Lloyd Walmsley Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$420.00 ➝ $460.00	+18.42%
5/5/2026	President Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$375.00 ➝ $465.00	+18.82%
5/5/2026	Daiwa Securities Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$380.00 ➝ $445.00	+13.71%
5/4/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ronald Josey Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform
5/4/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
5/4/2026	China Renaissance Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$400.00 ➝ $485.00	+27.09%
5/1/2026	CICC Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Outperform	$388.00 ➝ $407.91	+7.19%
4/30/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Shmulik Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Market Perform	$345.00 ➝ $390.00	+11.45%
4/30/2026	Susquehanna Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Shyam Patil Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Positive	$400.00 ➝ $460.00	+31.45%
4/30/2026	Guggenheim Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Morris Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$375.00 ➝ $450.00	+28.59%
4/30/2026	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Kelley Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Buy	$387.00 ➝ $420.00	+20.02%
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4/30/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Outperform	$390.00 ➝ $420.00	+10.41%
4/30/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$370.00 ➝ $430.00	+13.04%
4/30/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$390.00 ➝ $430.00	+16.48%
4/30/2026	Canaccord Genuity Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Maria Ripps Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$415.00 ➝ $450.00	+21.90%
4/30/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$400.00 ➝ $450.00	+21.73%
4/30/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Outperform	$400.00 ➝ $420.00	+13.61%
4/30/2026	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Outperform	$380.00 ➝ $400.00	+8.20%
4/28/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
4/10/2026	Wolfe Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Outperform	$390.00 ➝ $360.00	+13.03%
2/19/2026	Tigress Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ivan Feinseth Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Strong-Buy	$280.00 ➝ $415.00	+36.88%
2/6/2026	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joseph Bonner Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$365.00 ➝ $385.00	+16.23%
2/5/2026	Moffett Nathanson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Nathanson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$305.00 ➝ $350.00	+5.09%
1/22/2026	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Moderate Buy ➝ Strong-Buy
11/3/2025	Citic Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$230.00 ➝ $310.00	+9.26%
10/20/2025	Canadian Imperial Bank of Commerce Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target		$315.00	+24.36%
9/25/2025	Melius Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target		$220.00 ➝ $255.00	+3.75%
7/24/2025	Westpark Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Curtis Shauger Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$210.00 ➝ $220.00	+15.65%
10/11/2024	Scotiabank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nat Schindler Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Strong-Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 09:13 AM ET.

Should I Buy Alphabet Stock? GOOGL Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Saturday, August 29, 2026. Please send any questions or comments about these Alphabet pros and cons to contact@marketbeat.com.

Alphabet
Bull Case

Here are some ways that investors could benefit from investing in Google:

Google's diverse product ecosystem, including the latest versions of Android and Google Workspace, continues to attract a large user base, enhancing its advertising revenue potential.
The current stock price is around $1400, reflecting strong market confidence in Google's growth prospects and its ability to innovate.
Investments in Google Cloud are paying off, as the platform has seen significant growth in demand for cloud computing and data analytics services, positioning Google as a key player in the enterprise market.
Google's commitment to developing consumer hardware, such as the latest Pixel phones and Nest devices, allows it to capture additional revenue streams beyond advertising.
Recent advancements in AI technology are being integrated into Google's products, enhancing user experience and driving engagement, which could lead to increased revenue.

Alphabet
Bear Case

Investors should be bearish about investing in Google for these reasons:

Increased regulatory scrutiny and potential antitrust actions could pose risks to Google's business model and profitability.
Competition in the cloud computing space is intensifying, with other major players aggressively pursuing market share, which could impact Google's growth in this sector.
Fluctuations in advertising spending, particularly during economic downturns, could adversely affect Google's primary revenue source.
Recent changes in data privacy regulations may limit Google's ability to target ads effectively, potentially impacting revenue generation.
Market volatility and economic uncertainty could lead to fluctuations in Google's stock price, making it a riskier investment in the short term.

GOOGL Forecast - Frequently Asked Questions

According to the research reports of 54 Wall Street equities research analysts, the average twelve-month stock price forecast for Alphabet is $420.19, with a high forecast of $515.00 and a low forecast of $255.00.

54 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last year. There are currently 4 hold ratings, 45 buy ratings and 5 strong buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "buy" GOOGL shares.

According to analysts, Alphabet's stock has a predicted upside of 24.64% based on their 12-month stock forecasts.

Over the previous 90 days, Alphabet's stock had 5 upgrades and 1 downgrade by analysts.

Alphabet has been rated by research analysts at Barclays, BMO Capital Markets, Cantor Fitzgerald, Citizens Jmp, DA Davidson, DZ Bank, Freedom Capital, Jefferies Financial Group, KeyCorp, Morgan Stanley, New Street Research, Phillip Securities, Piper Sandler, Pivotal Research, Rosenblatt Securities, Roth Capital, Royal Bank Of Canada, Truist Financial, UBS Group, Wedbush, Weiss Ratings, Wells Fargo & Company, and Zacks Research in the past 90 days.

Analysts like Alphabet more than other "communication services" companies. The consensus rating for Alphabet is Buy while the average consensus rating for "communication services" companies is Hold. Learn more on how GOOGL compares to other companies.

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MarketBeat monitors more than a dozen sources for Alphabet analyst ratings, with the most recent rating issued on 9/3/2026.

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Alphabet (GOOGL) Stock Forecast & Price Target