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Alphabet (GOOGL) Stock Forecast & Price Target

Alphabet logo
$382.97 0.00 (0.00%)
Closing price 05/22/2026 04:00 PM Eastern
Extended Trading
$382.28 -0.69 (-0.18%)
As of 05/22/2026 07:59 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

Alphabet - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
0
Hold
5
Buy
49

Based on 54 Wall Street analysts who have issued ratings for Alphabet in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 54 analysts, 5 have given a hold rating, 47 have given a buy rating, and 2 have given a strong buy rating for GOOGL.

Consensus Price Target

$412.65
7.75% Upside
According to the 54 analysts' twelve-month price targets for Alphabet, the average price target is $412.65. The highest price target for GOOGL is $515.00, while the lowest price target for GOOGL is $220.00. The average price target represents a forecasted upside of 7.75% from the current price of $382.97.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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GOOGL Analyst Ratings Over Time

TypeCurrent Forecast
5/25/25 to 5/25/26
1 Month Ago
4/25/25 to 4/25/26
3 Months Ago
2/24/25 to 2/24/26
1 Year Ago
5/25/24 to 5/25/25
Strong Buy
2 Strong Buy rating(s)
2 Strong Buy rating(s)
3 Strong Buy rating(s)
3 Strong Buy rating(s)
Buy
47 Buy rating(s)
46 Buy rating(s)
43 Buy rating(s)
26 Buy rating(s)
Hold
5 Hold rating(s)
4 Hold rating(s)
5 Hold rating(s)
9 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$412.65$369.67$366.57$199.75
Forecasted Upside7.75% Upside7.34% Upside17.91% Upside18.57% Upside
Consensus RatingModerate BuyModerate BuyModerate BuyModerate Buy

GOOGL Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

GOOGL Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Alphabet Stock vs. The Competition

TypeAlphabetComputer and Technology CompaniesBroader Market
Consensus Rating Score
2.94
2.29
2.52
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside7.75% Upside156.72% Upside15.09% Upside
News Sentiment Rating
Positive News

See Recent GOOGL News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
5/21/2026
Barton Crockett
Barton Crockett
3 of 5 stars
Reiterated RatingNeutral$393.00+1.05%
5/20/2026
Ken Gawrelski
Ken Gawrelski
2 of 5 stars
Reiterated RatingOverweight$427.00 ➝ $435.00+12.21%
5/20/2026
Citizens Jmp logo
Citizens Jmp
4 of 5 stars
Andrew Boone
Andrew Boone
1 of 5 stars
Reiterated RatingMarket Outperform$515.00+33.95%
5/20/2026Reiterated RatingOverweight$425.00+10.54%
5/20/2026 Reiterated RatingBuy
5/20/2026Reiterated RatingNeutral
5/20/2026Reiterated RatingBuy$450.00+16.08%
5/18/2026 Boost TargetBuy$405.00 ➝ $425.00+5.30%
5/15/2026 Boost TargetBuy$355.00 ➝ $490.00+23.19%
5/15/2026 Boost TargetOutperform$425.00 ➝ $445.00+11.88%
5/7/2026 Boost Target$400.00 ➝ $460.00+15.14%
5/6/2026Boost TargetOutperform$420.00 ➝ $460.00+18.42%
5/5/2026 Boost TargetBuy$375.00 ➝ $465.00+18.82%
5/5/2026 Boost TargetBuy$380.00 ➝ $445.00+13.71%
5/4/2026Reiterated RatingOutperform
5/4/2026 DowngradeStrong-BuyHold
5/4/2026 Reiterated RatingBuy
5/4/2026 Boost TargetBuy$380.00 ➝ $450.00+17.92%
5/4/2026 Boost TargetBuy$400.00 ➝ $485.00+27.09%
5/1/2026 Boost TargetOutperform$388.00 ➝ $407.91+7.19%
4/30/2026 Reiterated RatingBuy
4/30/2026Set TargetOutperform$400.00 ➝ $425.00+13.26%
4/30/2026Reiterated RatingMarket Perform$345.00 ➝ $390.00+11.45%
4/30/2026Reiterated RatingPositive$400.00 ➝ $460.00+31.45%
4/30/2026Reiterated RatingOverweight$395.00 ➝ $425.00+21.45%
4/30/2026Reiterated RatingBuy$375.00 ➝ $450.00+28.59%
4/30/2026Set TargetBuy$387.00 ➝ $420.00+20.02%
4/30/2026Reiterated RatingOverweight$360.00 ➝ $405.00+15.73%
4/30/2026 Boost TargetOutperform$390.00 ➝ $420.00+10.41%
4/30/2026 Boost TargetBuy$370.00 ➝ $430.00+13.04%
4/30/2026Boost TargetOverweight$330.00 ➝ $375.00-2.12%
4/30/2026 Boost TargetBuy$390.00 ➝ $430.00+16.48%
4/30/2026Boost TargetBuy$415.00 ➝ $450.00+21.90%
4/30/2026Boost TargetOutperform$410.00 ➝ $435.00+17.67%
4/30/2026 Boost TargetBuy$400.00 ➝ $450.00+21.73%
4/30/2026 Boost TargetBuy$385.00 ➝ $435.00+17.67%
4/30/2026 Boost TargetOutperform$400.00 ➝ $420.00+13.61%
4/30/2026 Boost TargetOutperform$380.00 ➝ $400.00+8.20%
4/30/2026Boost TargetOverweight$395.00 ➝ $465.00+25.19%
4/30/2026Boost TargetBuy$385.00 ➝ $415.00+18.59%
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4/28/2026 Reiterated RatingBuy
4/20/2026 Reiterated RatingBuy (B)
4/15/2026 Boost TargetStrong-BuyModerate Buy$340.00 ➝ $395.00+19.12%
4/10/2026 Lower TargetOutperform$390.00 ➝ $360.00+13.03%
2/19/2026Set TargetStrong-Buy$280.00 ➝ $415.00+36.88%
2/16/2026Reiterated RatingBuy
2/6/2026Boost TargetBuy$365.00 ➝ $385.00+16.23%
2/5/2026Boost TargetNeutral$300.00 ➝ $310.00-6.72%
2/5/2026Boost TargetBuy$305.00 ➝ $350.00+5.09%
2/5/2026Boost TargetOutperform$360.00 ➝ $370.00+11.10%
2/5/2026Boost TargetBuy$400.00 ➝ $420.00+26.11%
1/22/2026 UpgradeModerate BuyStrong-Buy
11/3/2025 Boost TargetBuy$230.00 ➝ $310.00+9.26%
10/20/2025 Boost Target$315.00+24.36%
9/25/2025 Boost Target$220.00 ➝ $255.00+3.75%
7/24/2025Boost TargetBuy$210.00 ➝ $220.00+15.65%
10/11/2024UpgradeStrong-Buy
7/10/2024 Boost Target$200.00 ➝ $220.00+15.15%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 04:51 PM ET.


Should I Buy Alphabet Stock? GOOGL Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, May 18, 2026. Please send any questions or comments about these Alphabet pros and cons to contact@marketbeat.com.

Alphabet
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Google:

  • The current stock price is around $331.65, which may present a buying opportunity for investors looking for growth in a leading tech company.
  • Google continues to dominate the online advertising market, which historically generates the majority of its revenue, providing a strong financial foundation.
  • The company is actively developing consumer hardware, including the latest Pixel phones and Nest smart-home devices, which could enhance its product ecosystem and drive sales.
  • Google's diverse portfolio, including services like YouTube and Google Workspace, positions it well to capitalize on various revenue streams and mitigate risks associated with market fluctuations.
  • Recent insider trading activity indicates confidence among executives, as they continue to hold significant shares in the company, suggesting a positive outlook on its future performance.

Alphabet
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Google for these reasons:

  • There are concerns regarding competition in AI and adjacent hardware markets, particularly with rivals like Nvidia, which could impact Google's market share and growth potential.
  • Recent insider sales, including significant transactions by executives, may raise questions about their confidence in the company's short-term performance.
  • Google faces regulatory scrutiny and potential legal challenges, which could lead to increased operational costs and affect profitability.
  • Market sentiment has been mixed, with some analysts expressing caution about Google's ability to maintain its growth trajectory amid evolving industry dynamics.
  • Investors should be aware of the potential for volatility in tech stocks, which can be influenced by broader market trends and economic conditions.

GOOGL Forecast - Frequently Asked Questions

According to the research reports of 54 Wall Street equities research analysts, the average twelve-month stock price forecast for Alphabet is $412.65, with a high forecast of $515.00 and a low forecast of $220.00.

54 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last year. There are currently 5 hold ratings, 47 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" GOOGL shares.

According to analysts, Alphabet's stock has a predicted upside of 7.75% based on their 12-month stock forecasts.

Over the previous 90 days, Alphabet's stock had 1 downgrade by analysts.

Analysts like Alphabet more than other "computer and technology" companies. The consensus rating for Alphabet is Moderate Buy while the average consensus rating for "computer and technology" companies is Hold. Learn more on how GOOGL compares to other companies.


This page (NASDAQ:GOOGL) was last updated on 5/25/2026 by MarketBeat.com Staff.
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