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Alphabet (GOOGL) Stock Forecast & Price Target

Alphabet logo
$340.86 -10.30 (-2.93%)
As of 11:43 AM Eastern
This is a fair market value price provided by Massive. Learn more.

Alphabet - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
0
Hold
4
Buy
50

Based on 54 Wall Street analysts who have issued ratings for Alphabet in the last 12 months, the stock has a consensus rating of "Buy." Out of the 54 analysts, 4 have given a hold rating, 45 have given a buy rating, and 5 have given a strong buy rating for GOOGL.

Consensus Price Target

$422.16
23.85% Upside
According to the 54 analysts' twelve-month price targets for Alphabet, the average price target is $422.16. The highest price target for GOOGL is $515.00, while the lowest price target for GOOGL is $255.00. The average price target represents a forecasted upside of 23.85% from the current price of $340.86.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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GOOGL Analyst Ratings Over Time

TypeCurrent Forecast
9/23/25 to 9/23/26
1 Month Ago
8/24/25 to 8/24/26
3 Months Ago
6/25/25 to 6/25/26
1 Year Ago
9/23/24 to 9/23/25
Strong Buy
5 Strong Buy rating(s)
6 Strong Buy rating(s)
2 Strong Buy rating(s)
2 Strong Buy rating(s)
Buy
45 Buy rating(s)
44 Buy rating(s)
47 Buy rating(s)
30 Buy rating(s)
Hold
4 Hold rating(s)
4 Hold rating(s)
5 Hold rating(s)
9 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$422.16$420.19$413.13$230.03
Forecasted Upside23.85% Upside20.72% Upside20.20% Upside-8.60% Downside
Consensus RatingBuyBuyModerate BuyModerate Buy

GOOGL Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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GOOGL Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Alphabet Stock vs. The Competition

TypeAlphabetCommunication Services CompaniesBroader Market
Consensus Rating Score
3.02
2.05
2.53
Consensus RatingBuyHoldModerate Buy
Predicted Upside20.22% Upside147.16% Upside17.93% Upside
News Sentiment Rating
Positive News

See Recent GOOGL News
Neutral News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/17/2026
Tigress Financial logo
Tigress Financial
3 of 5 stars
Ivan Feinseth
Ivan Feinseth
3 of 5 stars
Reiterated RatingStrong-Buy$415.00 ➝ $485.00+39.64%
9/16/2026
Evercore Inc logo
Evercore
3 of 5 stars
Mark Mahaney
Mark Mahaney
2 of 5 stars
Reiterated RatingOutperform$450.00+31.25%
9/3/2026
Scott Devitt
Not Rated
Reiterated RatingBuy$410.00+21.62%
8/11/2026 DowngradeStrong-BuyHold
7/27/2026 UpgradeModerate BuyStrong-Buy
7/23/2026Set TargetNeutral$375.00 ➝ $350.00+9.40%
7/23/2026Set TargetOutperform$455.00 ➝ $465.00+46.54%
7/23/2026Reiterated RatingBuy$435.00 ➝ $440.00+28.62%
7/23/2026Set TargetBuy$430.00 ➝ $420.00+30.74%
7/23/2026Reiterated RatingOverweight$435.00 ➝ $420.00+22.77%
7/23/2026Reiterated RatingOverweight$445.00 ➝ $395.00+15.47%
7/23/2026Set TargetOverweight$415.00 ➝ $400.00+16.93%
7/23/2026Reiterated RatingOutperform$445.00+30.08%
7/23/2026Set TargetOverweight$418.00 ➝ $411.00+20.14%
7/23/2026Reiterated RatingOverweight$405.00 ➝ $425.00+24.24%
7/23/2026Reiterated RatingBuy$470.00 ➝ $475.00+38.85%
7/23/2026 UpgradeHoldStrong-Buy
7/23/2026 UpgradeStrong-Buy
7/23/2026Lower TargetNeutral$400.00 ➝ $379.00+19.08%
7/23/2026Reiterated RatingOutperform$425.00+33.40%
7/22/2026Reiterated RatingMarket Outperform$515.00+48.20%
7/17/2026 Reiterated RatingBuy (B)
7/10/2026Boost TargetOverweight$425.00 ➝ $445.00+23.99%
6/22/2026 Reiterated RatingBuy
6/5/2026 Boost TargetBuy$450.00 ➝ $455.00+23.43%
6/3/2026Reiterated RatingBuy$450.00+24.36%
6/2/2026Reiterated RatingBuy$435.00 ➝ $420.00+15.54%
5/18/2026 Boost TargetBuy$405.00 ➝ $425.00+5.30%
5/15/2026 Boost TargetBuy$355.00 ➝ $490.00+23.19%
5/15/2026 Boost TargetOutperform$425.00 ➝ $445.00+11.88%
5/7/2026 Boost Target$400.00 ➝ $460.00+15.14%
5/6/2026Boost TargetOutperform$420.00 ➝ $460.00+18.42%
5/5/2026 Boost TargetBuy$375.00 ➝ $465.00+18.82%
5/5/2026 Boost TargetBuy$380.00 ➝ $445.00+13.71%
5/4/2026Reiterated RatingOutperform
5/4/2026 Reiterated RatingBuy
5/4/2026 Boost TargetBuy$400.00 ➝ $485.00+27.09%
5/1/2026 Boost TargetOutperform$388.00 ➝ $407.91+7.19%
4/30/2026Reiterated RatingMarket Perform$345.00 ➝ $390.00+11.45%
4/30/2026Reiterated RatingPositive$400.00 ➝ $460.00+31.45%
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4/30/2026Reiterated RatingBuy$375.00 ➝ $450.00+28.59%
4/30/2026Set TargetBuy$387.00 ➝ $420.00+20.02%
4/30/2026 Boost TargetOutperform$390.00 ➝ $420.00+10.41%
4/30/2026 Boost TargetBuy$370.00 ➝ $430.00+13.04%
4/30/2026 Boost TargetBuy$390.00 ➝ $430.00+16.48%
4/30/2026Boost TargetBuy$415.00 ➝ $450.00+21.90%
4/30/2026 Boost TargetBuy$400.00 ➝ $450.00+21.73%
4/30/2026 Boost TargetOutperform$380.00 ➝ $400.00+8.20%
4/28/2026 Reiterated RatingBuy
4/10/2026 Lower TargetOutperform$390.00 ➝ $360.00+13.03%
2/6/2026Boost TargetBuy$365.00 ➝ $385.00+16.23%
2/5/2026Boost TargetBuy$305.00 ➝ $350.00+5.09%
1/22/2026 UpgradeModerate BuyStrong-Buy
11/3/2025 Boost TargetBuy$230.00 ➝ $310.00+9.26%
10/20/2025 Boost Target$315.00+24.36%
9/25/2025 Boost Target$220.00 ➝ $255.00+3.75%
7/24/2025Boost TargetBuy$210.00 ➝ $220.00+15.65%
10/11/2024UpgradeStrong-Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 11:31 AM ET.


Should I Buy Alphabet Stock? GOOGL Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, September 22, 2026. Please send any questions or comments about these Alphabet pros and cons to contact@marketbeat.com.

Alphabet
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Google:

  • Google demonstrated exceptional financial strength in its most recent quarterly report, delivering earnings per share of $9.11, which significantly exceeded the consensus estimate of $2.89, while also generating revenue of $119.80 billion against an expected $117.07 billion, indicating robust demand for its core services and cloud infrastructure.
  • The company is expanding its consumer AI strategy with the launch of the $899 Googlebook, a premium laptop that positions ChromeOS and Gemini in a higher-end market segment, creating a new hardware and AI monetization opportunity that differentiates Google from competitors in the personal computing space.
  • Wall Street analysts maintain a strong positive outlook, with a consensus rating of "Buy" and an average price target of $422.16, which suggests substantial upside potential from the current stock price of $351.16, reflecting confidence in the company's long-term growth trajectory and AI leadership.
  • Google is securing long-term electricity availability for its data centers through agreements with Georgia Power to upgrade nuclear plants and support for a Kairos Power reactor, which mitigates infrastructure risks associated with the growing energy demands of AI workloads and ensures sustainable operational capacity.
  • The autonomous driving unit, Waymo, is accelerating commercial scale by broadening its customer base to include riders as young as 13 in Nashville, signaling a strategic push to increase ride volume and establish a dominant position in the emerging robotaxi market.

Alphabet
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Google for these reasons:

  • Recent insider activity shows a trend of selling, with insiders selling 450,875 shares valued at approximately $11.98 million in the last ninety days, including significant sales by CEO Sundar Pichai and other directors, which may signal a lack of confidence in near-term stock appreciation.
  • Google is facing legal and regulatory headwinds, including an appeal of a $425 million privacy verdict where a jury found the company wrongly gathered analytics information, highlighting ongoing risks related to data collection practices and potential future liabilities.
  • The stock has experienced volatility and recent declines, trading down 1.1% to $351.16 on September 22, 2026, and falling from a previous close of $354.97, indicating short-term market uncertainty and potential pressure on investor sentiment.
  • There are growing concerns about the societal impact of AI, with former Google safety chiefs warning that AI could harm children more than social media did, which may lead to increased regulatory scrutiny and calls for a slowdown in AI development, potentially impacting Google's innovation pace and public perception.
  • Short interest in the stock has increased slightly, with shares shorted rising to 77,698,668 in the most recent reporting period, suggesting that some investors are betting against the stock's performance, which could contribute to downward price pressure if the trend continues.

GOOGL Forecast - Frequently Asked Questions

According to the research reports of 54 Wall Street equities research analysts, the average twelve-month stock price forecast for Alphabet is $422.16, with a high forecast of $515.00 and a low forecast of $255.00.

54 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last year. There are currently 4 hold ratings, 45 buy ratings and 5 strong buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "buy" GOOGL shares.

According to analysts, Alphabet's stock has a predicted upside of 23.85% based on their 12-month stock forecasts.

Over the previous 90 days, Alphabet's stock had 5 upgrades and 1 downgrade by analysts.

Analysts like Alphabet more than other "communication services" companies. The consensus rating for Alphabet is Buy while the average consensus rating for "communication services" companies is Hold. Learn more on how GOOGL compares to other companies.


MarketBeat monitors more than a dozen sources for Alphabet analyst ratings, with the most recent rating issued on 9/17/2026.
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