Heritage Financial (HFWA) Competitors $25.28 -0.37 (-1.44%) Closing price 07/11/2025 04:00 PM EasternExtended Trading$25.28 0.00 (0.00%) As of 07/11/2025 04:04 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock HFWA vs. BANR, BUSE, CTBI, FFBC, FRME, PPBI, SFNC, STBA, TCBK, and UBSIShould you be buying Heritage Financial stock or one of its competitors? The main competitors of Heritage Financial include Banner (BANR), First Busey (BUSE), Community Trust Bancorp (CTBI), First Financial Bancorp. (FFBC), First Merchants (FRME), Pacific Premier Bancorp (PPBI), Simmons First National (SFNC), S&T Bancorp (STBA), TriCo Bancshares (TCBK), and United Bankshares (UBSI). These companies are all part of the "finance" sector. Heritage Financial vs. Its Competitors Banner First Busey Community Trust Bancorp First Financial Bancorp. First Merchants Pacific Premier Bancorp Simmons First National S&T Bancorp TriCo Bancshares United Bankshares Banner (NASDAQ:BANR) and Heritage Financial (NASDAQ:HFWA) are both finance companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, analyst recommendations, media sentiment, risk, earnings, valuation, institutional ownership and dividends. Is BANR or HFWA more profitable? Banner has a net margin of 20.77% compared to Heritage Financial's net margin of 15.73%. Banner's return on equity of 9.95% beat Heritage Financial's return on equity.Company Net Margins Return on Equity Return on Assets Banner20.77% 9.95% 1.10% Heritage Financial 15.73%7.12%0.87% Which has stronger earnings & valuation, BANR or HFWA? Banner has higher revenue and earnings than Heritage Financial. Banner is trading at a lower price-to-earnings ratio than Heritage Financial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBanner$832.99M2.85$168.90M$5.0913.49Heritage Financial$317.18M2.72$43.26M$1.4817.08 Which has more risk and volatility, BANR or HFWA? Banner has a beta of 0.89, indicating that its share price is 11% less volatile than the S&P 500. Comparatively, Heritage Financial has a beta of 0.54, indicating that its share price is 46% less volatile than the S&P 500. Do analysts rate BANR or HFWA? Banner currently has a consensus price target of $70.83, indicating a potential upside of 3.14%. Heritage Financial has a consensus price target of $27.67, indicating a potential upside of 9.44%. Given Heritage Financial's higher possible upside, analysts plainly believe Heritage Financial is more favorable than Banner.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Banner 0 Sell rating(s) 2 Hold rating(s) 4 Buy rating(s) 0 Strong Buy rating(s) 2.67Heritage Financial 0 Sell rating(s) 2 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.33 Do institutionals and insiders hold more shares of BANR or HFWA? 87.3% of Banner shares are held by institutional investors. Comparatively, 78.3% of Heritage Financial shares are held by institutional investors. 1.7% of Banner shares are held by company insiders. Comparatively, 1.8% of Heritage Financial shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth. Is BANR or HFWA a better dividend stock? Banner pays an annual dividend of $1.92 per share and has a dividend yield of 2.8%. Heritage Financial pays an annual dividend of $0.96 per share and has a dividend yield of 3.8%. Banner pays out 37.7% of its earnings in the form of a dividend. Heritage Financial pays out 64.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Heritage Financial has increased its dividend for 14 consecutive years. Heritage Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth. Does the media refer more to BANR or HFWA? In the previous week, Banner had 3 more articles in the media than Heritage Financial. MarketBeat recorded 6 mentions for Banner and 3 mentions for Heritage Financial. Banner's average media sentiment score of 0.75 beat Heritage Financial's score of 0.63 indicating that Banner is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Banner 1 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Heritage Financial 0 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive SummaryBanner beats Heritage Financial on 14 of the 19 factors compared between the two stocks. Get Heritage Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for HFWA and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding HFWA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart HFWA vs. The Competition Export to ExcelMetricHeritage FinancialFIN IndustryFinance SectorNASDAQ ExchangeMarket Cap$874.81M$632.94M$12.07B$9.11BDividend Yield3.74%3.31%5.53%4.02%P/E Ratio17.0810.1620.0420.25Price / Sales2.721.7625.5199.61Price / Cash12.9315.2521.6458.16Price / Book1.001.022.285.49Net Income$43.26M$33.50M$992.82M$250.27M7 Day Performance-1.29%-0.71%-0.23%4.75%1 Month Performance8.03%2.94%2.76%7.64%1 Year Performance31.74%13.28%536.06%16.34% Heritage Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)HFWAHeritage Financial2.6278 of 5 stars$25.28-1.4%$27.67+9.4%+32.4%$874.81M$317.18M17.08830News CoverageBANRBanner2.6499 of 5 stars$67.96-1.0%$70.83+4.2%+31.3%$2.37B$832.99M13.351,956Upcoming EarningsBUSEFirst Busey4.7789 of 5 stars$24.00-1.6%$27.67+15.3%-5.6%$2.18B$663.36M22.431,548News CoveragePositive NewsDividend AnnouncementAnalyst ForecastCTBICommunity Trust Bancorp3.403 of 5 stars$55.28-1.5%$57.00+3.1%+21.9%$1.02B$376.01M11.54980Positive NewsUpcoming EarningsFFBCFirst Financial Bancorp.4.5708 of 5 stars$25.49-1.4%$28.75+12.8%+9.0%$2.48B$1.62B10.582,090Positive NewsAnalyst DowngradeFRMEFirst Merchants4.7034 of 5 stars$40.27-1.2%$46.40+15.2%+15.9%$2.38B$1.07B11.312,120News CoveragePositive NewsPPBIPacific Premier Bancorp3.7843 of 5 stars$22.76-1.5%$27.25+19.7%-9.6%$2.24B$905.41M14.971,325Positive NewsSFNCSimmons First National4.5835 of 5 stars$19.98-1.8%$22.33+11.8%+5.7%$2.56B$1.46B17.222,946News CoveragePositive NewsUpcoming EarningsSTBAS&T Bancorp2.6408 of 5 stars$39.46-1.0%$41.67+5.6%+10.5%$1.53B$564.96M11.371,206Analyst DowngradeTCBKTriCo Bancshares3.7051 of 5 stars$42.38-1.4%$47.80+12.8%+2.1%$1.41B$531.04M12.361,201News CoveragePositive NewsUBSIUnited Bankshares2.7483 of 5 stars$37.78-1.6%$40.63+7.5%+10.2%$5.46B$1.63B14.042,553Positive News Related Companies and Tools Related Companies Banner Competitors First Busey Competitors Community Trust Bancorp Competitors First Financial Bancorp. Competitors First Merchants Competitors Pacific Premier Bancorp Competitors Simmons First National Competitors S&T Bancorp Competitors TriCo Bancshares Competitors United Bankshares Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:HFWA) was last updated on 7/12/2025 by MarketBeat.com Staff From Our PartnersTrump’s treachery Trump’s Final Reset Inside the shocking plot to re-engineer America’s financial system…and why you need to ...Porter & Company | SponsoredBuffett’s $325 Billion Cash Problem — Solved by Gold?A bombshell announcement is just weeks away — and it could send shockwaves through the gold market. 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