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Heritage Financial (HFWA) Competitors

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$28.14 +0.25 (+0.90%)
Closing price 10/2/2026 04:00 PM Eastern
Extended Trading
$28.16 +0.02 (+0.07%)
As of 10/2/2026 04:39 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

HFWA vs. BANR, BUSE, FFBC, FRME, and HOPE

Should you buy Heritage Financial stock or one of its competitors? Heritage Financial's main competitors and comparable companies include Banner (BANR), First Busey (BUSE), First Financial Bancorp. (FFBC), First Merchants (FRME), and Hope Bancorp (HOPE). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "regional banks" industry.

How does Heritage Financial compare to Banner?

Banner (NASDAQ:BANR) and Heritage Financial (NASDAQ:HFWA) are both finance companies, but which is the better business? We will compare the two businesses based on the strength of their analyst recommendations, dividends, media sentiment, earnings, risk, valuation, institutional ownership and profitability.

Banner currently has a consensus price target of $73.75, suggesting a potential upside of 8.65%. Heritage Financial has a consensus price target of $32.67, suggesting a potential upside of 16.09%. Given Heritage Financial's stronger consensus rating and higher possible upside, analysts clearly believe Heritage Financial is more favorable than Banner.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Banner
0 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.33
Heritage Financial
1 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.43

Banner has a beta of 0.83, indicating that its share price is 17% less volatile than the broader market. Comparatively, Heritage Financial has a beta of 0.5, indicating that its share price is 50% less volatile than the broader market.

87.3% of Banner shares are held by institutional investors. Comparatively, 78.3% of Heritage Financial shares are held by institutional investors. 1.4% of Banner shares are held by company insiders. Comparatively, 1.5% of Heritage Financial shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

In the previous week, Heritage Financial had 2 more articles in the media than Banner. MarketBeat recorded 5 mentions for Heritage Financial and 3 mentions for Banner. Heritage Financial's average media sentiment score of 0.34 beat Banner's score of -0.43 indicating that Heritage Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Banner
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Heritage Financial
1 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Banner has higher revenue and earnings than Heritage Financial. Banner is trading at a lower price-to-earnings ratio than Heritage Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Banner$877.77M2.63$195.38M$6.0611.20
Heritage Financial$335.97M3.43$67.53M$2.1013.40

Banner has a net margin of 23.55% compared to Heritage Financial's net margin of 20.44%. Banner's return on equity of 10.72% beat Heritage Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Banner23.55% 10.72% 1.27%
Heritage Financial 20.44%8.78%1.15%

Banner pays an annual dividend of $2.08 per share and has a dividend yield of 3.1%. Heritage Financial pays an annual dividend of $1.00 per share and has a dividend yield of 3.6%. Banner pays out 34.3% of its earnings in the form of a dividend. Heritage Financial pays out 47.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Heritage Financial has increased its dividend for 14 consecutive years. Heritage Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Heritage Financial beats Banner on 10 of the 19 factors compared between the two stocks.

How does Heritage Financial compare to First Busey?

Heritage Financial (NASDAQ:HFWA) and First Busey (NASDAQ:BUSE) are both finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, valuation, earnings, profitability, dividends, risk, analyst recommendations and institutional ownership.

Heritage Financial has a beta of 0.5, meaning that its stock price is 50% less volatile than the broader market. Comparatively, First Busey has a beta of 0.75, meaning that its stock price is 25% less volatile than the broader market.

78.3% of Heritage Financial shares are held by institutional investors. Comparatively, 56.5% of First Busey shares are held by institutional investors. 1.5% of Heritage Financial shares are held by insiders. Comparatively, 3.8% of First Busey shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

In the previous week, Heritage Financial had 4 more articles in the media than First Busey. MarketBeat recorded 5 mentions for Heritage Financial and 1 mentions for First Busey. First Busey's average media sentiment score of 0.87 beat Heritage Financial's score of 0.34 indicating that First Busey is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Heritage Financial
1 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
First Busey
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Heritage Financial pays an annual dividend of $1.00 per share and has a dividend yield of 3.6%. First Busey pays an annual dividend of $1.04 per share and has a dividend yield of 3.5%. Heritage Financial pays out 47.6% of its earnings in the form of a dividend. First Busey pays out 43.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Heritage Financial has increased its dividend for 14 consecutive years and First Busey has increased its dividend for 10 consecutive years. Heritage Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

First Busey has a net margin of 21.00% compared to Heritage Financial's net margin of 20.44%. First Busey's return on equity of 10.48% beat Heritage Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Heritage Financial20.44% 8.78% 1.15%
First Busey 21.00%10.48%1.40%

Heritage Financial presently has a consensus target price of $32.67, indicating a potential upside of 16.09%. First Busey has a consensus target price of $31.00, indicating a potential upside of 4.27%. Given Heritage Financial's higher probable upside, equities research analysts plainly believe Heritage Financial is more favorable than First Busey.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Heritage Financial
1 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.43
First Busey
0 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.43

First Busey has higher revenue and earnings than Heritage Financial. First Busey is trading at a lower price-to-earnings ratio than Heritage Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Heritage Financial$335.97M3.43$67.53M$2.1013.40
First Busey$1.04B2.35$135.26M$2.4212.29

Summary

First Busey beats Heritage Financial on 10 of the 18 factors compared between the two stocks.

How does Heritage Financial compare to First Financial Bancorp.?

First Financial Bancorp. (NASDAQ:FFBC) and Heritage Financial (NASDAQ:HFWA) are both finance companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, risk, dividends, valuation, institutional ownership, profitability, earnings and analyst recommendations.

First Financial Bancorp. has higher revenue and earnings than Heritage Financial. First Financial Bancorp. is trading at a lower price-to-earnings ratio than Heritage Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Financial Bancorp.$1.26B2.66$255.60M$2.8311.26
Heritage Financial$335.97M3.43$67.53M$2.1013.40

First Financial Bancorp. pays an annual dividend of $1.04 per share and has a dividend yield of 3.3%. Heritage Financial pays an annual dividend of $1.00 per share and has a dividend yield of 3.6%. First Financial Bancorp. pays out 36.7% of its earnings in the form of a dividend. Heritage Financial pays out 47.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Financial Bancorp. has increased its dividend for 1 consecutive years and Heritage Financial has increased its dividend for 14 consecutive years. Heritage Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

First Financial Bancorp. has a net margin of 20.77% compared to Heritage Financial's net margin of 20.44%. First Financial Bancorp.'s return on equity of 11.13% beat Heritage Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
First Financial Bancorp.20.77% 11.13% 1.49%
Heritage Financial 20.44%8.78%1.15%

77.2% of First Financial Bancorp. shares are held by institutional investors. Comparatively, 78.3% of Heritage Financial shares are held by institutional investors. 1.1% of First Financial Bancorp. shares are held by insiders. Comparatively, 1.5% of Heritage Financial shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

First Financial Bancorp. presently has a consensus price target of $34.00, indicating a potential upside of 6.68%. Heritage Financial has a consensus price target of $32.67, indicating a potential upside of 16.09%. Given Heritage Financial's higher probable upside, analysts plainly believe Heritage Financial is more favorable than First Financial Bancorp..

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Financial Bancorp.
0 Sell rating(s)
3 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.63
Heritage Financial
1 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.43

First Financial Bancorp. has a beta of 0.93, suggesting that its stock price is 7% less volatile than the broader market. Comparatively, Heritage Financial has a beta of 0.5, suggesting that its stock price is 50% less volatile than the broader market.

In the previous week, Heritage Financial had 1 more articles in the media than First Financial Bancorp.. MarketBeat recorded 5 mentions for Heritage Financial and 4 mentions for First Financial Bancorp.. First Financial Bancorp.'s average media sentiment score of 0.77 beat Heritage Financial's score of 0.34 indicating that First Financial Bancorp. is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
First Financial Bancorp.
1 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Heritage Financial
1 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

First Financial Bancorp. beats Heritage Financial on 11 of the 19 factors compared between the two stocks.

How does Heritage Financial compare to First Merchants?

Heritage Financial (NASDAQ:HFWA) and First Merchants (NASDAQ:FRME) are both finance companies, but which is the better business? We will compare the two companies based on the strength of their valuation, media sentiment, risk, analyst recommendations, profitability, institutional ownership, dividends and earnings.

Heritage Financial pays an annual dividend of $1.00 per share and has a dividend yield of 3.6%. First Merchants pays an annual dividend of $1.48 per share and has a dividend yield of 3.7%. Heritage Financial pays out 47.6% of its earnings in the form of a dividend. First Merchants pays out 47.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Heritage Financial has increased its dividend for 14 consecutive years and First Merchants has increased its dividend for 13 consecutive years. First Merchants is clearly the better dividend stock, given its higher yield and lower payout ratio.

78.3% of Heritage Financial shares are owned by institutional investors. Comparatively, 73.9% of First Merchants shares are owned by institutional investors. 1.5% of Heritage Financial shares are owned by company insiders. Comparatively, 1.8% of First Merchants shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Heritage Financial has a beta of 0.5, meaning that its stock price is 50% less volatile than the broader market. Comparatively, First Merchants has a beta of 0.87, meaning that its stock price is 13% less volatile than the broader market.

Heritage Financial has a net margin of 20.44% compared to First Merchants' net margin of 17.05%. First Merchants' return on equity of 8.86% beat Heritage Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Heritage Financial20.44% 8.78% 1.15%
First Merchants 17.05%8.86%1.12%

First Merchants has higher revenue and earnings than Heritage Financial. First Merchants is trading at a lower price-to-earnings ratio than Heritage Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Heritage Financial$335.97M3.43$67.53M$2.1013.40
First Merchants$1.05B2.40$226M$3.1212.87

Heritage Financial currently has a consensus target price of $32.67, suggesting a potential upside of 16.09%. First Merchants has a consensus target price of $51.00, suggesting a potential upside of 27.02%. Given First Merchants' stronger consensus rating and higher possible upside, analysts plainly believe First Merchants is more favorable than Heritage Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Heritage Financial
1 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.43
First Merchants
0 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.50

In the previous week, First Merchants had 2 more articles in the media than Heritage Financial. MarketBeat recorded 7 mentions for First Merchants and 5 mentions for Heritage Financial. Heritage Financial's average media sentiment score of 0.34 beat First Merchants' score of 0.33 indicating that Heritage Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Heritage Financial
1 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
First Merchants
1 Very Positive mention(s)
0 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

First Merchants beats Heritage Financial on 11 of the 19 factors compared between the two stocks.

How does Heritage Financial compare to Hope Bancorp?

Heritage Financial (NASDAQ:HFWA) and Hope Bancorp (NASDAQ:HOPE) are both small-cap finance companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, profitability, institutional ownership, valuation, earnings, dividends, analyst recommendations and risk.

Heritage Financial has a net margin of 20.44% compared to Hope Bancorp's net margin of 12.53%. Heritage Financial's return on equity of 8.78% beat Hope Bancorp's return on equity.

Company Net Margins Return on Equity Return on Assets
Heritage Financial20.44% 8.78% 1.15%
Hope Bancorp 12.53%5.71%0.70%

Heritage Financial currently has a consensus price target of $32.67, indicating a potential upside of 16.09%. Hope Bancorp has a consensus price target of $15.50, indicating a potential upside of 13.30%. Given Heritage Financial's higher possible upside, analysts clearly believe Heritage Financial is more favorable than Hope Bancorp.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Heritage Financial
1 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.43
Hope Bancorp
0 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.50

Heritage Financial pays an annual dividend of $1.00 per share and has a dividend yield of 3.6%. Hope Bancorp pays an annual dividend of $0.56 per share and has a dividend yield of 4.1%. Heritage Financial pays out 47.6% of its earnings in the form of a dividend. Hope Bancorp pays out 56.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Heritage Financial has raised its dividend for 14 consecutive years.

78.3% of Heritage Financial shares are held by institutional investors. Comparatively, 84.0% of Hope Bancorp shares are held by institutional investors. 1.5% of Heritage Financial shares are held by company insiders. Comparatively, 2.3% of Hope Bancorp shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

In the previous week, Heritage Financial had 2 more articles in the media than Hope Bancorp. MarketBeat recorded 5 mentions for Heritage Financial and 3 mentions for Hope Bancorp. Hope Bancorp's average media sentiment score of 1.03 beat Heritage Financial's score of 0.34 indicating that Hope Bancorp is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Heritage Financial
1 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Hope Bancorp
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Heritage Financial has a beta of 0.5, meaning that its share price is 50% less volatile than the broader market. Comparatively, Hope Bancorp has a beta of 0.87, meaning that its share price is 13% less volatile than the broader market.

Heritage Financial has higher earnings, but lower revenue than Hope Bancorp. Heritage Financial is trading at a lower price-to-earnings ratio than Hope Bancorp, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Heritage Financial$335.97M3.43$67.53M$2.1013.40
Hope Bancorp$967.63M1.81$61.59M$1.0013.68

Summary

Heritage Financial beats Hope Bancorp on 11 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HFWA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HFWA vs. The Competition

MetricHeritage FinancialBanks IndustryFinance SectorNASDAQ Exchange
Market Cap$1.15B$22.61B$13.39B$13.18B
Dividend Yield3.62%3.14%6.03%16.78%
P/E Ratio13.4025.3824.5026.04
Price / Sales3.929.32498.42103.09
Price / Cash9.1014.7446.4551.75
Price / Book1.041.342.706.31
Net Income$67.53M$2.58B$1.32B$362.16M
7 Day Performance-1.51%-1.00%-1.04%-1.66%
1 Month Performance-3.73%-2.59%0.36%-4.50%
1 Year Performance15.61%21.00%11.52%2.06%

Heritage Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HFWA
Heritage Financial
4.6382 of 5 stars
$28.14
+0.9%
$32.67
+16.1%
+17.1%$1.15B$294.09M13.40755
BANR
Banner
3.8762 of 5 stars
$67.47
-1.0%
$74.50
+10.4%
+6.4%$2.32B$877.77M11.131,934
BUSE
First Busey
3.5892 of 5 stars
$29.38
-1.3%
$32.00
+8.9%
+28.9%$2.46B$1.04B12.141,948
FFBC
First Financial Bancorp.
3.3039 of 5 stars
$31.45
-1.5%
$34.00
+8.1%
+25.0%$3.35B$1.26B11.112,199
FRME
First Merchants
4.7254 of 5 stars
$40.08
-0.7%
$51.00
+27.2%
+7.1%$2.54B$1.05B12.852,086

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This page (NASDAQ:HFWA) was last updated on 10/3/2026 by MarketBeat.com Staff.
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