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Heritage Financial (HFWA) Competitors

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$29.73 0.00 (0.00%)
Closing price 07/31/2026 04:00 PM Eastern
Extended Trading
$29.72 0.00 (-0.02%)
As of 07/31/2026 04:20 PM Eastern
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HFWA vs. BANR, BUSE, CATY, FFBC, and FRME

Should you buy Heritage Financial stock or one of its competitors? MarketBeat compares Heritage Financial with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Heritage Financial include Banner (BANR), First Busey (BUSE), Cathay General Bancorp (CATY), First Financial Bancorp. (FFBC), and First Merchants (FRME). These companies are all part of the "regional banks" industry.

How does Heritage Financial compare to Banner?

Heritage Financial (NASDAQ:HFWA) and Banner (NASDAQ:BANR) are both finance companies, but which is the superior business? We will contrast the two companies based on the strength of their analyst recommendations, profitability, media sentiment, dividends, risk, valuation, earnings and institutional ownership.

Heritage Financial presently has a consensus target price of $32.50, suggesting a potential upside of 9.32%. Banner has a consensus target price of $72.75, suggesting a potential upside of 3.32%. Given Heritage Financial's stronger consensus rating and higher possible upside, analysts plainly believe Heritage Financial is more favorable than Banner.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Heritage Financial
0 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.50
Banner
0 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.33

Banner has a net margin of 23.55% compared to Heritage Financial's net margin of 20.44%. Banner's return on equity of 10.72% beat Heritage Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Heritage Financial20.44% 8.78% 1.15%
Banner 23.55%10.72%1.27%

78.3% of Heritage Financial shares are held by institutional investors. Comparatively, 87.3% of Banner shares are held by institutional investors. 1.5% of Heritage Financial shares are held by insiders. Comparatively, 1.4% of Banner shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Heritage Financial pays an annual dividend of $1.00 per share and has a dividend yield of 3.4%. Banner pays an annual dividend of $2.08 per share and has a dividend yield of 3.0%. Heritage Financial pays out 47.6% of its earnings in the form of a dividend. Banner pays out 34.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Heritage Financial has raised its dividend for 14 consecutive years. Heritage Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Heritage Financial had 3 more articles in the media than Banner. MarketBeat recorded 15 mentions for Heritage Financial and 12 mentions for Banner. Banner's average media sentiment score of 1.00 beat Heritage Financial's score of 0.82 indicating that Banner is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Heritage Financial
6 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Banner
6 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Banner has higher revenue and earnings than Heritage Financial. Banner is trading at a lower price-to-earnings ratio than Heritage Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Heritage Financial$294.09M4.17$67.53M$2.1014.16
Banner$877.77M2.72$195.38M$6.0611.62

Heritage Financial has a beta of 0.49, meaning that its share price is 51% less volatile than the broader market. Comparatively, Banner has a beta of 0.83, meaning that its share price is 17% less volatile than the broader market.

Summary

Banner beats Heritage Financial on 10 of the 19 factors compared between the two stocks.

How does Heritage Financial compare to First Busey?

Heritage Financial (NASDAQ:HFWA) and First Busey (NASDAQ:BUSE) are both finance companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, risk, media sentiment, analyst recommendations, profitability, earnings, dividends and valuation.

78.3% of Heritage Financial shares are owned by institutional investors. Comparatively, 56.5% of First Busey shares are owned by institutional investors. 1.5% of Heritage Financial shares are owned by insiders. Comparatively, 3.8% of First Busey shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

In the previous week, First Busey had 10 more articles in the media than Heritage Financial. MarketBeat recorded 25 mentions for First Busey and 15 mentions for Heritage Financial. First Busey's average media sentiment score of 1.03 beat Heritage Financial's score of 0.82 indicating that First Busey is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Heritage Financial
6 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
First Busey
14 Very Positive mention(s)
1 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

First Busey has higher revenue and earnings than Heritage Financial. First Busey is trading at a lower price-to-earnings ratio than Heritage Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Heritage Financial$294.09M4.17$67.53M$2.1014.16
First Busey$789.53M3.31$135.26M$2.4212.75

Heritage Financial presently has a consensus price target of $32.50, indicating a potential upside of 9.32%. First Busey has a consensus price target of $32.00, indicating a potential upside of 3.69%. Given Heritage Financial's higher possible upside, equities analysts plainly believe Heritage Financial is more favorable than First Busey.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Heritage Financial
0 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.50
First Busey
0 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.86

Heritage Financial pays an annual dividend of $1.00 per share and has a dividend yield of 3.4%. First Busey pays an annual dividend of $1.04 per share and has a dividend yield of 3.4%. Heritage Financial pays out 47.6% of its earnings in the form of a dividend. First Busey pays out 43.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Heritage Financial has increased its dividend for 14 consecutive years and First Busey has increased its dividend for 10 consecutive years. First Busey is clearly the better dividend stock, given its higher yield and lower payout ratio.

First Busey has a net margin of 21.00% compared to Heritage Financial's net margin of 20.44%. First Busey's return on equity of 10.42% beat Heritage Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Heritage Financial20.44% 8.78% 1.15%
First Busey 21.00%10.42%1.41%

Heritage Financial has a beta of 0.49, indicating that its stock price is 51% less volatile than the broader market. Comparatively, First Busey has a beta of 0.72, indicating that its stock price is 28% less volatile than the broader market.

Summary

First Busey beats Heritage Financial on 15 of the 20 factors compared between the two stocks.

How does Heritage Financial compare to Cathay General Bancorp?

Heritage Financial (NASDAQ:HFWA) and Cathay General Bancorp (NASDAQ:CATY) are both finance companies, but which is the superior stock? We will contrast the two businesses based on the strength of their valuation, risk, institutional ownership, dividends, profitability, analyst recommendations, earnings and media sentiment.

Heritage Financial currently has a consensus target price of $32.50, suggesting a potential upside of 9.32%. Cathay General Bancorp has a consensus target price of $62.25, suggesting a potential downside of 1.49%. Given Heritage Financial's stronger consensus rating and higher possible upside, equities research analysts clearly believe Heritage Financial is more favorable than Cathay General Bancorp.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Heritage Financial
0 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.50
Cathay General Bancorp
1 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.33

In the previous week, Heritage Financial had 5 more articles in the media than Cathay General Bancorp. MarketBeat recorded 15 mentions for Heritage Financial and 10 mentions for Cathay General Bancorp. Cathay General Bancorp's average media sentiment score of 1.05 beat Heritage Financial's score of 0.82 indicating that Cathay General Bancorp is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Heritage Financial
6 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Cathay General Bancorp
8 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Heritage Financial pays an annual dividend of $1.00 per share and has a dividend yield of 3.4%. Cathay General Bancorp pays an annual dividend of $1.52 per share and has a dividend yield of 2.4%. Heritage Financial pays out 47.6% of its earnings in the form of a dividend. Cathay General Bancorp pays out 29.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Heritage Financial has raised its dividend for 14 consecutive years. Heritage Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Cathay General Bancorp has higher revenue and earnings than Heritage Financial. Cathay General Bancorp is trading at a lower price-to-earnings ratio than Heritage Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Heritage Financial$294.09M4.17$67.53M$2.1014.16
Cathay General Bancorp$1.38B3.06$315.12M$5.1212.34

Heritage Financial has a beta of 0.49, indicating that its stock price is 51% less volatile than the broader market. Comparatively, Cathay General Bancorp has a beta of 0.86, indicating that its stock price is 14% less volatile than the broader market.

Cathay General Bancorp has a net margin of 24.66% compared to Heritage Financial's net margin of 20.44%. Cathay General Bancorp's return on equity of 11.71% beat Heritage Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Heritage Financial20.44% 8.78% 1.15%
Cathay General Bancorp 24.66%11.71%1.43%

78.3% of Heritage Financial shares are held by institutional investors. Comparatively, 75.0% of Cathay General Bancorp shares are held by institutional investors. 1.5% of Heritage Financial shares are held by company insiders. Comparatively, 4.5% of Cathay General Bancorp shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

Cathay General Bancorp beats Heritage Financial on 11 of the 20 factors compared between the two stocks.

How does Heritage Financial compare to First Financial Bancorp.?

Heritage Financial (NASDAQ:HFWA) and First Financial Bancorp. (NASDAQ:FFBC) are both finance companies, but which is the better business? We will contrast the two businesses based on the strength of their profitability, analyst recommendations, institutional ownership, risk, earnings, media sentiment, dividends and valuation.

78.3% of Heritage Financial shares are held by institutional investors. Comparatively, 77.2% of First Financial Bancorp. shares are held by institutional investors. 1.5% of Heritage Financial shares are held by company insiders. Comparatively, 1.1% of First Financial Bancorp. shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Heritage Financial currently has a consensus target price of $32.50, indicating a potential upside of 9.32%. First Financial Bancorp. has a consensus target price of $33.67, indicating a potential downside of 0.48%. Given Heritage Financial's higher probable upside, equities analysts plainly believe Heritage Financial is more favorable than First Financial Bancorp..

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Heritage Financial
0 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.50
First Financial Bancorp.
0 Sell rating(s)
4 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.50

Heritage Financial pays an annual dividend of $1.00 per share and has a dividend yield of 3.4%. First Financial Bancorp. pays an annual dividend of $1.00 per share and has a dividend yield of 3.0%. Heritage Financial pays out 47.6% of its earnings in the form of a dividend. First Financial Bancorp. pays out 35.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Heritage Financial has increased its dividend for 14 consecutive years and First Financial Bancorp. has increased its dividend for 1 consecutive years. Heritage Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

First Financial Bancorp. has a net margin of 20.77% compared to Heritage Financial's net margin of 20.44%. First Financial Bancorp.'s return on equity of 11.13% beat Heritage Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Heritage Financial20.44% 8.78% 1.15%
First Financial Bancorp. 20.77%11.13%1.49%

Heritage Financial has a beta of 0.49, meaning that its stock price is 51% less volatile than the broader market. Comparatively, First Financial Bancorp. has a beta of 0.92, meaning that its stock price is 8% less volatile than the broader market.

In the previous week, Heritage Financial had 8 more articles in the media than First Financial Bancorp.. MarketBeat recorded 15 mentions for Heritage Financial and 7 mentions for First Financial Bancorp.. Heritage Financial's average media sentiment score of 0.82 beat First Financial Bancorp.'s score of 0.51 indicating that Heritage Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Heritage Financial
6 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
First Financial Bancorp.
2 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

First Financial Bancorp. has higher revenue and earnings than Heritage Financial. First Financial Bancorp. is trading at a lower price-to-earnings ratio than Heritage Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Heritage Financial$294.09M4.17$67.53M$2.1014.16
First Financial Bancorp.$1.26B2.82$255.60M$2.8311.95

Summary

Heritage Financial and First Financial Bancorp. tied by winning 9 of the 18 factors compared between the two stocks.

How does Heritage Financial compare to First Merchants?

Heritage Financial (NASDAQ:HFWA) and First Merchants (NASDAQ:FRME) are both finance companies, but which is the superior stock? We will contrast the two businesses based on the strength of their earnings, profitability, media sentiment, valuation, risk, dividends, analyst recommendations and institutional ownership.

In the previous week, Heritage Financial had 13 more articles in the media than First Merchants. MarketBeat recorded 15 mentions for Heritage Financial and 2 mentions for First Merchants. Heritage Financial's average media sentiment score of 0.82 beat First Merchants' score of 0.69 indicating that Heritage Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Heritage Financial
6 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
First Merchants
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

78.3% of Heritage Financial shares are owned by institutional investors. Comparatively, 73.9% of First Merchants shares are owned by institutional investors. 1.5% of Heritage Financial shares are owned by company insiders. Comparatively, 1.8% of First Merchants shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Heritage Financial has a beta of 0.49, indicating that its share price is 51% less volatile than the broader market. Comparatively, First Merchants has a beta of 0.84, indicating that its share price is 16% less volatile than the broader market.

Heritage Financial pays an annual dividend of $1.00 per share and has a dividend yield of 3.4%. First Merchants pays an annual dividend of $1.48 per share and has a dividend yield of 3.4%. Heritage Financial pays out 47.6% of its earnings in the form of a dividend. First Merchants pays out 47.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Heritage Financial has increased its dividend for 14 consecutive years and First Merchants has increased its dividend for 13 consecutive years. First Merchants is clearly the better dividend stock, given its higher yield and lower payout ratio.

Heritage Financial currently has a consensus price target of $32.50, suggesting a potential upside of 9.32%. First Merchants has a consensus price target of $49.00, suggesting a potential upside of 13.58%. Given First Merchants' higher probable upside, analysts clearly believe First Merchants is more favorable than Heritage Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Heritage Financial
0 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.50
First Merchants
0 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.33

First Merchants has higher revenue and earnings than Heritage Financial. First Merchants is trading at a lower price-to-earnings ratio than Heritage Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Heritage Financial$294.09M4.17$67.53M$2.1014.16
First Merchants$1.05B2.58$226M$3.1213.83

Heritage Financial has a net margin of 20.44% compared to First Merchants' net margin of 17.05%. First Merchants' return on equity of 9.02% beat Heritage Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Heritage Financial20.44% 8.78% 1.15%
First Merchants 17.05%9.02%1.14%

Summary

Heritage Financial beats First Merchants on 10 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HFWA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HFWA vs. The Competition

MetricHeritage FinancialBanks IndustryFinance SectorNASDAQ Exchange
Market Cap$1.23B$23.50B$13.87B$12.42B
Dividend Yield3.25%3.21%5.95%10.03%
P/E Ratio14.1628.0928.6824.66
Price / Sales4.179.70465.5276.51
Price / Cash9.7016.1744.5046.71
Price / Book1.101.383.686.07
Net Income$67.53M$2.57B$1.31B$347.99M
7 Day Performance-0.23%0.64%3.70%-0.44%
1 Month Performance0.10%2.42%0.13%-4.81%
1 Year Performance34.34%30.99%13.07%18.61%

Heritage Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HFWA
Heritage Financial
4.4474 of 5 stars
$29.73
flat
$32.50
+9.3%
+34.3%$1.23B$294.09M14.16830
BANR
Banner
2.8852 of 5 stars
$70.55
+0.5%
$72.75
+3.1%
+15.3%$2.39B$877.77M11.641,934
BUSE
First Busey
4.4271 of 5 stars
$30.23
+1.6%
$29.75
-1.6%
+39.4%$2.52B$1.04B13.441,948
CATY
Cathay General Bancorp
3.1828 of 5 stars
$63.55
+1.6%
$62.25
-2.0%
+41.0%$4.19B$1.38B12.411,268
FFBC
First Financial Bancorp.
2.7358 of 5 stars
$33.79
+0.6%
$33.67
-0.4%
+43.1%$3.52B$1.26B11.942,199

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This page (NASDAQ:HFWA) was last updated on 8/3/2026 by MarketBeat.com Staff.
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