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Heritage Financial (HFWA) Competitors

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$29.81 +0.39 (+1.33%)
Closing price 07/13/2026 04:00 PM Eastern
Extended Trading
$29.82 +0.02 (+0.05%)
As of 07/13/2026 06:18 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

HFWA vs. ABCB, BANR, BUSE, FFBC, and FRME

Should you buy Heritage Financial stock or one of its competitors? MarketBeat compares Heritage Financial with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Heritage Financial include Ameris Bancorp (ABCB), Banner (BANR), First Busey (BUSE), First Financial Bancorp. (FFBC), and First Merchants (FRME). These companies are all part of the "regional banks" industry.

How does Heritage Financial compare to Ameris Bancorp?

Heritage Financial (NASDAQ:HFWA) and Ameris Bancorp (NASDAQ:ABCB) are both finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their risk, earnings, profitability, dividends, analyst recommendations, valuation, media sentiment and institutional ownership.

Ameris Bancorp has higher revenue and earnings than Heritage Financial. Ameris Bancorp is trading at a lower price-to-earnings ratio than Heritage Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Heritage Financial$335.97M3.66$67.53M$2.0414.61
Ameris Bancorp$1.20B5.04$358.68M$6.3614.15

78.3% of Heritage Financial shares are owned by institutional investors. Comparatively, 91.6% of Ameris Bancorp shares are owned by institutional investors. 1.5% of Heritage Financial shares are owned by insiders. Comparatively, 5.7% of Ameris Bancorp shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Heritage Financial currently has a consensus price target of $30.50, indicating a potential upside of 2.31%. Ameris Bancorp has a consensus price target of $92.67, indicating a potential upside of 2.94%. Given Ameris Bancorp's higher possible upside, analysts clearly believe Ameris Bancorp is more favorable than Heritage Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Heritage Financial
0 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.50
Ameris Bancorp
0 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.43

Ameris Bancorp has a net margin of 21.46% compared to Heritage Financial's net margin of 20.50%. Ameris Bancorp's return on equity of 9.57% beat Heritage Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Heritage Financial20.50% 8.71% 1.13%
Ameris Bancorp 21.46%9.57%1.32%

Heritage Financial pays an annual dividend of $0.96 per share and has a dividend yield of 3.2%. Ameris Bancorp pays an annual dividend of $0.80 per share and has a dividend yield of 0.9%. Heritage Financial pays out 47.1% of its earnings in the form of a dividend. Ameris Bancorp pays out 12.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Heritage Financial has increased its dividend for 14 consecutive years. Heritage Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Ameris Bancorp had 3 more articles in the media than Heritage Financial. MarketBeat recorded 5 mentions for Ameris Bancorp and 2 mentions for Heritage Financial. Heritage Financial's average media sentiment score of 0.93 beat Ameris Bancorp's score of 0.57 indicating that Heritage Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Heritage Financial
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Ameris Bancorp
1 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Heritage Financial has a beta of 0.49, suggesting that its stock price is 51% less volatile than the broader market. Comparatively, Ameris Bancorp has a beta of 0.91, suggesting that its stock price is 9% less volatile than the broader market.

Summary

Ameris Bancorp beats Heritage Financial on 14 of the 18 factors compared between the two stocks.

How does Heritage Financial compare to Banner?

Heritage Financial (NASDAQ:HFWA) and Banner (NASDAQ:BANR) are both finance companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, institutional ownership, media sentiment, risk, analyst recommendations, dividends, valuation and profitability.

Banner has higher revenue and earnings than Heritage Financial. Banner is trading at a lower price-to-earnings ratio than Heritage Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Heritage Financial$335.97M3.66$67.53M$2.0414.61
Banner$877.77M2.65$195.38M$5.9411.54

Banner has a net margin of 23.24% compared to Heritage Financial's net margin of 20.50%. Banner's return on equity of 10.77% beat Heritage Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Heritage Financial20.50% 8.71% 1.13%
Banner 23.24%10.77%1.26%

Heritage Financial pays an annual dividend of $0.96 per share and has a dividend yield of 3.2%. Banner pays an annual dividend of $2.08 per share and has a dividend yield of 3.0%. Heritage Financial pays out 47.1% of its earnings in the form of a dividend. Banner pays out 35.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Heritage Financial has raised its dividend for 14 consecutive years. Heritage Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Banner had 1 more articles in the media than Heritage Financial. MarketBeat recorded 3 mentions for Banner and 2 mentions for Heritage Financial. Banner's average media sentiment score of 1.46 beat Heritage Financial's score of 0.93 indicating that Banner is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Heritage Financial
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Banner
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Heritage Financial presently has a consensus price target of $30.50, indicating a potential upside of 2.31%. Banner has a consensus price target of $71.00, indicating a potential upside of 3.54%. Given Banner's higher probable upside, analysts clearly believe Banner is more favorable than Heritage Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Heritage Financial
0 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.50
Banner
0 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.33

Heritage Financial has a beta of 0.49, indicating that its stock price is 51% less volatile than the broader market. Comparatively, Banner has a beta of 0.83, indicating that its stock price is 17% less volatile than the broader market.

78.3% of Heritage Financial shares are held by institutional investors. Comparatively, 87.3% of Banner shares are held by institutional investors. 1.5% of Heritage Financial shares are held by company insiders. Comparatively, 1.4% of Banner shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

Banner beats Heritage Financial on 12 of the 19 factors compared between the two stocks.

How does Heritage Financial compare to First Busey?

First Busey (NASDAQ:BUSE) and Heritage Financial (NASDAQ:HFWA) are both finance companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, media sentiment, risk, profitability, analyst recommendations, valuation, earnings and dividends.

First Busey pays an annual dividend of $1.04 per share and has a dividend yield of 3.6%. Heritage Financial pays an annual dividend of $0.96 per share and has a dividend yield of 3.2%. First Busey pays out 46.2% of its earnings in the form of a dividend. Heritage Financial pays out 47.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Busey has raised its dividend for 10 consecutive years and Heritage Financial has raised its dividend for 14 consecutive years. First Busey is clearly the better dividend stock, given its higher yield and lower payout ratio.

56.5% of First Busey shares are held by institutional investors. Comparatively, 78.3% of Heritage Financial shares are held by institutional investors. 3.8% of First Busey shares are held by insiders. Comparatively, 1.5% of Heritage Financial shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

First Busey has a beta of 0.72, meaning that its stock price is 28% less volatile than the broader market. Comparatively, Heritage Financial has a beta of 0.49, meaning that its stock price is 51% less volatile than the broader market.

First Busey presently has a consensus target price of $29.60, indicating a potential upside of 1.13%. Heritage Financial has a consensus target price of $30.50, indicating a potential upside of 2.31%. Given Heritage Financial's higher probable upside, analysts plainly believe Heritage Financial is more favorable than First Busey.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Busey
0 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.67
Heritage Financial
0 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.50

Heritage Financial has a net margin of 20.50% compared to First Busey's net margin of 19.16%. First Busey's return on equity of 10.19% beat Heritage Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
First Busey19.16% 10.19% 1.36%
Heritage Financial 20.50%8.71%1.13%

In the previous week, First Busey and First Busey both had 2 articles in the media. Heritage Financial's average media sentiment score of 0.93 beat First Busey's score of 0.89 indicating that Heritage Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
First Busey
0 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Heritage Financial
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

First Busey has higher revenue and earnings than Heritage Financial. First Busey is trading at a lower price-to-earnings ratio than Heritage Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Busey$1.04B2.37$135.26M$2.2513.01
Heritage Financial$335.97M3.66$67.53M$2.0414.61

Summary

First Busey beats Heritage Financial on 11 of the 18 factors compared between the two stocks.

How does Heritage Financial compare to First Financial Bancorp.?

Heritage Financial (NASDAQ:HFWA) and First Financial Bancorp. (NASDAQ:FFBC) are both finance companies, but which is the better business? We will compare the two companies based on the strength of their dividends, risk, institutional ownership, profitability, valuation, earnings, media sentiment and analyst recommendations.

Heritage Financial presently has a consensus price target of $30.50, indicating a potential upside of 2.31%. First Financial Bancorp. has a consensus price target of $33.67, indicating a potential downside of 2.19%. Given Heritage Financial's higher probable upside, equities research analysts plainly believe Heritage Financial is more favorable than First Financial Bancorp..

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Heritage Financial
0 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.50
First Financial Bancorp.
0 Sell rating(s)
4 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.50

Heritage Financial has a beta of 0.49, suggesting that its share price is 51% less volatile than the broader market. Comparatively, First Financial Bancorp. has a beta of 0.92, suggesting that its share price is 8% less volatile than the broader market.

Heritage Financial pays an annual dividend of $0.96 per share and has a dividend yield of 3.2%. First Financial Bancorp. pays an annual dividend of $1.00 per share and has a dividend yield of 2.9%. Heritage Financial pays out 47.1% of its earnings in the form of a dividend. First Financial Bancorp. pays out 35.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Heritage Financial has raised its dividend for 14 consecutive years and First Financial Bancorp. has raised its dividend for 1 consecutive years. Heritage Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, First Financial Bancorp. had 5 more articles in the media than Heritage Financial. MarketBeat recorded 7 mentions for First Financial Bancorp. and 2 mentions for Heritage Financial. First Financial Bancorp.'s average media sentiment score of 1.33 beat Heritage Financial's score of 0.93 indicating that First Financial Bancorp. is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Heritage Financial
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
First Financial Bancorp.
3 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

78.3% of Heritage Financial shares are owned by institutional investors. Comparatively, 77.2% of First Financial Bancorp. shares are owned by institutional investors. 1.5% of Heritage Financial shares are owned by company insiders. Comparatively, 1.1% of First Financial Bancorp. shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

First Financial Bancorp. has higher revenue and earnings than Heritage Financial. First Financial Bancorp. is trading at a lower price-to-earnings ratio than Heritage Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Heritage Financial$335.97M3.66$67.53M$2.0414.61
First Financial Bancorp.$1.26B2.87$255.60M$2.8312.16

First Financial Bancorp. has a net margin of 20.92% compared to Heritage Financial's net margin of 20.50%. First Financial Bancorp.'s return on equity of 11.09% beat Heritage Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Heritage Financial20.50% 8.71% 1.13%
First Financial Bancorp. 20.92%11.09%1.49%

Summary

First Financial Bancorp. beats Heritage Financial on 11 of the 18 factors compared between the two stocks.

How does Heritage Financial compare to First Merchants?

Heritage Financial (NASDAQ:HFWA) and First Merchants (NASDAQ:FRME) are both finance companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, valuation, institutional ownership, media sentiment, risk, profitability, dividends and earnings.

Heritage Financial has a beta of 0.49, indicating that its stock price is 51% less volatile than the broader market. Comparatively, First Merchants has a beta of 0.84, indicating that its stock price is 16% less volatile than the broader market.

78.3% of Heritage Financial shares are owned by institutional investors. Comparatively, 73.9% of First Merchants shares are owned by institutional investors. 1.5% of Heritage Financial shares are owned by insiders. Comparatively, 1.8% of First Merchants shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

First Merchants has higher revenue and earnings than Heritage Financial. First Merchants is trading at a lower price-to-earnings ratio than Heritage Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Heritage Financial$335.97M3.66$67.53M$2.0414.61
First Merchants$1.05B2.59$226M$3.4012.74

In the previous week, First Merchants had 3 more articles in the media than Heritage Financial. MarketBeat recorded 5 mentions for First Merchants and 2 mentions for Heritage Financial. First Merchants' average media sentiment score of 1.10 beat Heritage Financial's score of 0.93 indicating that First Merchants is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Heritage Financial
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
First Merchants
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Heritage Financial pays an annual dividend of $0.96 per share and has a dividend yield of 3.2%. First Merchants pays an annual dividend of $1.48 per share and has a dividend yield of 3.4%. Heritage Financial pays out 47.1% of its earnings in the form of a dividend. First Merchants pays out 43.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Heritage Financial has increased its dividend for 14 consecutive years and First Merchants has increased its dividend for 13 consecutive years. First Merchants is clearly the better dividend stock, given its higher yield and lower payout ratio.

Heritage Financial presently has a consensus price target of $30.50, indicating a potential upside of 2.31%. First Merchants has a consensus price target of $49.00, indicating a potential upside of 13.16%. Given First Merchants' higher possible upside, analysts plainly believe First Merchants is more favorable than Heritage Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Heritage Financial
0 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.50
First Merchants
0 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.33

Heritage Financial has a net margin of 20.50% compared to First Merchants' net margin of 18.87%. First Merchants' return on equity of 9.58% beat Heritage Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Heritage Financial20.50% 8.71% 1.13%
First Merchants 18.87%9.58%1.21%

Summary

First Merchants beats Heritage Financial on 12 of the 19 factors compared between the two stocks.

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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HFWA vs. The Competition

MetricHeritage FinancialFIN IndustryFinance SectorNASDAQ Exchange
Market Cap$1.21B$691.83M$14.26B$12.61B
Dividend Yield3.26%2.67%5.70%8.00%
P/E Ratio14.6113.8620.4824.26
Price / Sales3.662.2144.25117.88
Price / Cash9.6018.1919.3449.36
Price / Book1.101.212.256.29
Net Income$67.53M$47.20M$1.13B$330.66M
7 Day Performance1.26%0.42%-0.32%-1.32%
1 Month Performance2.65%2.91%0.66%-0.64%
1 Year Performance15.86%24.93%11.82%19.08%

Heritage Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HFWA
Heritage Financial
3.6501 of 5 stars
$29.81
+1.3%
$30.50
+2.3%
+17.9%$1.21B$335.97M14.61830
ABCB
Ameris Bancorp
3.3602 of 5 stars
$90.22
-0.7%
$92.17
+2.2%
+33.8%$6.07B$1.20B17.322,850
BANR
Banner
3.8095 of 5 stars
$67.32
-0.4%
$71.00
+5.5%
-0.2%$2.30B$877.77M11.331,934
BUSE
First Busey
4.0905 of 5 stars
$29.22
-0.9%
$29.60
+1.3%
+22.2%$2.49B$1.04B12.991,948
FFBC
First Financial Bancorp.
3.461 of 5 stars
$34.31
-0.9%
$33.33
-2.8%
+35.2%$3.63B$1.26B12.122,199

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This page (NASDAQ:HFWA) was last updated on 7/14/2026 by MarketBeat.com Staff.
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