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Heritage Financial (HFWA) Competitors

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$26.46 +0.27 (+1.01%)
As of 10:23 AM Eastern
This is a fair market value price provided by Massive. Learn more.

HFWA vs. BANR, BUSE, CATY, FFBC, and FRME

Should you buy Heritage Financial stock or one of its competitors? MarketBeat compares Heritage Financial with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Heritage Financial include Banner (BANR), First Busey (BUSE), Cathay General Bancorp (CATY), First Financial Bancorp. (FFBC), and First Merchants (FRME). These companies are all part of the "regional banks" industry.

How does Heritage Financial compare to Banner?

Banner (NASDAQ:BANR) and Heritage Financial (NASDAQ:HFWA) are both finance companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, institutional ownership, earnings, dividends, media sentiment, valuation, profitability and analyst recommendations.

Banner has higher revenue and earnings than Heritage Financial. Banner is trading at a lower price-to-earnings ratio than Heritage Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Banner$663.41M3.26$195.38M$5.9410.71
Heritage Financial$335.97M3.25$67.53M$2.0412.97

Banner pays an annual dividend of $2.08 per share and has a dividend yield of 3.3%. Heritage Financial pays an annual dividend of $0.96 per share and has a dividend yield of 3.6%. Banner pays out 35.0% of its earnings in the form of a dividend. Heritage Financial pays out 47.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Heritage Financial has raised its dividend for 14 consecutive years. Heritage Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Heritage Financial had 1 more articles in the media than Banner. MarketBeat recorded 7 mentions for Heritage Financial and 6 mentions for Banner. Banner's average media sentiment score of 1.11 beat Heritage Financial's score of 0.44 indicating that Banner is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Banner
3 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Heritage Financial
0 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

87.3% of Banner shares are held by institutional investors. Comparatively, 78.3% of Heritage Financial shares are held by institutional investors. 1.4% of Banner shares are held by insiders. Comparatively, 1.5% of Heritage Financial shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Banner has a net margin of 23.24% compared to Heritage Financial's net margin of 20.50%. Banner's return on equity of 10.77% beat Heritage Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Banner23.24% 10.77% 1.26%
Heritage Financial 20.50%8.71%1.13%

Banner presently has a consensus target price of $70.75, indicating a potential upside of 11.20%. Heritage Financial has a consensus target price of $30.50, indicating a potential upside of 15.29%. Given Heritage Financial's higher probable upside, analysts clearly believe Heritage Financial is more favorable than Banner.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Banner
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40
Heritage Financial
1 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33

Banner has a beta of 0.85, meaning that its share price is 15% less volatile than the broader market. Comparatively, Heritage Financial has a beta of 0.5, meaning that its share price is 50% less volatile than the broader market.

Summary

Banner beats Heritage Financial on 12 of the 19 factors compared between the two stocks.

How does Heritage Financial compare to First Busey?

First Busey (NASDAQ:BUSE) and Heritage Financial (NASDAQ:HFWA) are both finance companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, valuation, institutional ownership, earnings, media sentiment, dividends, profitability and analyst recommendations.

First Busey has higher revenue and earnings than Heritage Financial. First Busey is trading at a lower price-to-earnings ratio than Heritage Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Busey$1.04B2.12$135.26M$2.2511.64
Heritage Financial$335.97M3.25$67.53M$2.0412.97

First Busey pays an annual dividend of $1.04 per share and has a dividend yield of 4.0%. Heritage Financial pays an annual dividend of $0.96 per share and has a dividend yield of 3.6%. First Busey pays out 46.2% of its earnings in the form of a dividend. Heritage Financial pays out 47.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Busey has raised its dividend for 10 consecutive years and Heritage Financial has raised its dividend for 14 consecutive years. First Busey is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, Heritage Financial had 5 more articles in the media than First Busey. MarketBeat recorded 7 mentions for Heritage Financial and 2 mentions for First Busey. First Busey's average media sentiment score of 0.83 beat Heritage Financial's score of 0.44 indicating that First Busey is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
First Busey
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Heritage Financial
0 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

56.5% of First Busey shares are owned by institutional investors. Comparatively, 78.3% of Heritage Financial shares are owned by institutional investors. 3.8% of First Busey shares are owned by company insiders. Comparatively, 1.5% of Heritage Financial shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Heritage Financial has a net margin of 20.50% compared to First Busey's net margin of 19.16%. First Busey's return on equity of 10.19% beat Heritage Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
First Busey19.16% 10.19% 1.36%
Heritage Financial 20.50%8.71%1.13%

First Busey presently has a consensus price target of $27.50, indicating a potential upside of 4.98%. Heritage Financial has a consensus price target of $30.50, indicating a potential upside of 15.29%. Given Heritage Financial's higher probable upside, analysts clearly believe Heritage Financial is more favorable than First Busey.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Busey
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57
Heritage Financial
1 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33

First Busey has a beta of 0.72, meaning that its stock price is 28% less volatile than the broader market. Comparatively, Heritage Financial has a beta of 0.5, meaning that its stock price is 50% less volatile than the broader market.

Summary

First Busey beats Heritage Financial on 12 of the 19 factors compared between the two stocks.

How does Heritage Financial compare to Cathay General Bancorp?

Heritage Financial (NASDAQ:HFWA) and Cathay General Bancorp (NASDAQ:CATY) are both finance companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, earnings, media sentiment, valuation, profitability, dividends, risk and analyst recommendations.

Heritage Financial has a beta of 0.5, indicating that its stock price is 50% less volatile than the broader market. Comparatively, Cathay General Bancorp has a beta of 0.87, indicating that its stock price is 13% less volatile than the broader market.

Heritage Financial currently has a consensus price target of $30.50, indicating a potential upside of 15.29%. Cathay General Bancorp has a consensus price target of $52.00, indicating a potential downside of 7.57%. Given Heritage Financial's stronger consensus rating and higher possible upside, analysts plainly believe Heritage Financial is more favorable than Cathay General Bancorp.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Heritage Financial
1 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33
Cathay General Bancorp
1 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.17

78.3% of Heritage Financial shares are owned by institutional investors. Comparatively, 75.0% of Cathay General Bancorp shares are owned by institutional investors. 1.5% of Heritage Financial shares are owned by insiders. Comparatively, 4.9% of Cathay General Bancorp shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Heritage Financial pays an annual dividend of $0.96 per share and has a dividend yield of 3.6%. Cathay General Bancorp pays an annual dividend of $1.52 per share and has a dividend yield of 2.7%. Heritage Financial pays out 47.1% of its earnings in the form of a dividend. Cathay General Bancorp pays out 31.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Heritage Financial has raised its dividend for 14 consecutive years. Heritage Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Heritage Financial had 2 more articles in the media than Cathay General Bancorp. MarketBeat recorded 7 mentions for Heritage Financial and 5 mentions for Cathay General Bancorp. Cathay General Bancorp's average media sentiment score of 0.96 beat Heritage Financial's score of 0.44 indicating that Cathay General Bancorp is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Heritage Financial
0 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Cathay General Bancorp
2 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Cathay General Bancorp has higher revenue and earnings than Heritage Financial. Cathay General Bancorp is trading at a lower price-to-earnings ratio than Heritage Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Heritage Financial$335.97M3.25$67.53M$2.0412.97
Cathay General Bancorp$844.88M4.46$315.12M$4.8511.60

Cathay General Bancorp has a net margin of 23.79% compared to Heritage Financial's net margin of 20.50%. Cathay General Bancorp's return on equity of 11.37% beat Heritage Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Heritage Financial20.50% 8.71% 1.13%
Cathay General Bancorp 23.79%11.37%1.38%

Summary

Cathay General Bancorp beats Heritage Financial on 11 of the 19 factors compared between the two stocks.

How does Heritage Financial compare to First Financial Bancorp.?

First Financial Bancorp. (NASDAQ:FFBC) and Heritage Financial (NASDAQ:HFWA) are both finance companies, but which is the better investment? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, profitability, risk, dividends, valuation, media sentiment and earnings.

First Financial Bancorp. has a beta of 0.94, suggesting that its share price is 6% less volatile than the broader market. Comparatively, Heritage Financial has a beta of 0.5, suggesting that its share price is 50% less volatile than the broader market.

First Financial Bancorp. has a net margin of 20.92% compared to Heritage Financial's net margin of 20.50%. First Financial Bancorp.'s return on equity of 11.09% beat Heritage Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
First Financial Bancorp.20.92% 11.09% 1.49%
Heritage Financial 20.50%8.71%1.13%

First Financial Bancorp. pays an annual dividend of $1.00 per share and has a dividend yield of 3.3%. Heritage Financial pays an annual dividend of $0.96 per share and has a dividend yield of 3.6%. First Financial Bancorp. pays out 35.3% of its earnings in the form of a dividend. Heritage Financial pays out 47.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Financial Bancorp. has increased its dividend for 1 consecutive years and Heritage Financial has increased its dividend for 14 consecutive years. Heritage Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

First Financial Bancorp. presently has a consensus price target of $33.00, suggesting a potential upside of 9.85%. Heritage Financial has a consensus price target of $30.50, suggesting a potential upside of 15.29%. Given Heritage Financial's higher probable upside, analysts plainly believe Heritage Financial is more favorable than First Financial Bancorp..

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Financial Bancorp.
0 Sell rating(s)
4 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.50
Heritage Financial
1 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33

77.2% of First Financial Bancorp. shares are owned by institutional investors. Comparatively, 78.3% of Heritage Financial shares are owned by institutional investors. 1.1% of First Financial Bancorp. shares are owned by company insiders. Comparatively, 1.5% of Heritage Financial shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

In the previous week, Heritage Financial had 3 more articles in the media than First Financial Bancorp.. MarketBeat recorded 7 mentions for Heritage Financial and 4 mentions for First Financial Bancorp.. First Financial Bancorp.'s average media sentiment score of 1.60 beat Heritage Financial's score of 0.44 indicating that First Financial Bancorp. is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
First Financial Bancorp.
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Heritage Financial
0 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

First Financial Bancorp. has higher revenue and earnings than Heritage Financial. First Financial Bancorp. is trading at a lower price-to-earnings ratio than Heritage Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Financial Bancorp.$961.73M3.28$255.60M$2.8310.61
Heritage Financial$335.97M3.25$67.53M$2.0412.97

Summary

First Financial Bancorp. beats Heritage Financial on 12 of the 19 factors compared between the two stocks.

How does Heritage Financial compare to First Merchants?

Heritage Financial (NASDAQ:HFWA) and First Merchants (NASDAQ:FRME) are both finance companies, but which is the superior stock? We will compare the two companies based on the strength of their valuation, analyst recommendations, media sentiment, earnings, risk, dividends, profitability and institutional ownership.

Heritage Financial has a net margin of 20.50% compared to First Merchants' net margin of 18.87%. First Merchants' return on equity of 9.58% beat Heritage Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Heritage Financial20.50% 8.71% 1.13%
First Merchants 18.87%9.58%1.21%

Heritage Financial has a beta of 0.5, indicating that its stock price is 50% less volatile than the broader market. Comparatively, First Merchants has a beta of 0.86, indicating that its stock price is 14% less volatile than the broader market.

78.3% of Heritage Financial shares are held by institutional investors. Comparatively, 73.9% of First Merchants shares are held by institutional investors. 1.5% of Heritage Financial shares are held by insiders. Comparatively, 1.8% of First Merchants shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Heritage Financial pays an annual dividend of $0.96 per share and has a dividend yield of 3.6%. First Merchants pays an annual dividend of $1.44 per share and has a dividend yield of 3.6%. Heritage Financial pays out 47.1% of its earnings in the form of a dividend. First Merchants pays out 42.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Heritage Financial has raised its dividend for 14 consecutive years and First Merchants has raised its dividend for 13 consecutive years. Heritage Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

First Merchants has higher revenue and earnings than Heritage Financial. First Merchants is trading at a lower price-to-earnings ratio than Heritage Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Heritage Financial$335.97M3.25$67.53M$2.0412.97
First Merchants$1.05B2.39$226M$3.4011.73

In the previous week, Heritage Financial had 2 more articles in the media than First Merchants. MarketBeat recorded 7 mentions for Heritage Financial and 5 mentions for First Merchants. First Merchants' average media sentiment score of 0.60 beat Heritage Financial's score of 0.44 indicating that First Merchants is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Heritage Financial
0 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
First Merchants
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Heritage Financial currently has a consensus price target of $30.50, suggesting a potential upside of 15.29%. First Merchants has a consensus price target of $48.33, suggesting a potential upside of 21.18%. Given First Merchants' stronger consensus rating and higher probable upside, analysts plainly believe First Merchants is more favorable than Heritage Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Heritage Financial
1 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33
First Merchants
0 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.50

Summary

First Merchants beats Heritage Financial on 11 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HFWA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HFWA vs. The Competition

MetricHeritage FinancialFIN IndustryFinance SectorNASDAQ Exchange
Market Cap$1.10B$627.45M$13.45B$12.38B
Dividend Yield3.59%2.90%5.81%5.30%
P/E Ratio13.0212.9023.1925.53
Price / Sales3.252.26171.3073.70
Price / Cash8.7216.2020.5055.34
Price / Book0.981.092.156.62
Net Income$67.53M$44.66M$1.11B$333.63M
7 Day Performance-3.52%-0.84%-0.78%-0.33%
1 Month Performance-2.45%1.42%0.48%3.48%
1 Year Performance10.23%20.08%11.14%35.08%

Heritage Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HFWA
Heritage Financial
4.5952 of 5 stars
$26.46
+1.0%
$30.50
+15.3%
+8.2%$1.10B$335.97M13.02830
BANR
Banner
3.7817 of 5 stars
$64.98
+0.3%
$70.75
+8.9%
-2.8%$2.19B$877.77M10.941,934
BUSE
First Busey
4.151 of 5 stars
$26.56
+1.3%
$27.50
+3.5%
+15.1%$2.24B$1.04B11.801,948
CATY
Cathay General Bancorp
2.5464 of 5 stars
$57.11
+1.3%
$52.00
-8.9%
+23.6%$3.78B$1.38B11.781,268
FFBC
First Financial Bancorp.
3.9261 of 5 stars
$30.44
+1.4%
$33.00
+8.4%
+18.1%$3.15B$1.26B10.762,199

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This page (NASDAQ:HFWA) was last updated on 5/14/2026 by MarketBeat.com Staff.
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