Heritage Commerce (HTBK) Competitors

Heritage Commerce (NASDAQ:HTBK) and First Busey (NASDAQ:BUSE) are both finance companies, but which is the better investment? We will contrast the two businesses based on the strength of their institutional ownership, media sentiment, risk, valuation, analyst recommendations, dividends, earnings and profitability.

Which has better valuation & earnings, HTBK or BUSE?

First Busey has higher revenue and earnings than Heritage Commerce. Heritage Commerce is trading at a lower price-to-earnings ratio than First Busey, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Heritage Commerce	$182.21M	3.44	$40.53M	$0.63	16.18
First Busey	$663.36M	3.31	$113.69M	$1.12	22.02

Is HTBK or BUSE a better dividend stock?

Heritage Commerce pays an annual dividend of $0.52 per share and has a dividend yield of 5.1%. First Busey pays an annual dividend of $1.00 per share and has a dividend yield of 4.1%. Heritage Commerce pays out 82.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. First Busey pays out 89.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. First Busey has raised its dividend for 10 consecutive years. Heritage Commerce is clearly the better dividend stock, given its higher yield and lower payout ratio.

Does the media refer more to HTBK or BUSE?

In the previous week, First Busey had 6 more articles in the media than Heritage Commerce. MarketBeat recorded 10 mentions for First Busey and 4 mentions for Heritage Commerce. First Busey's average media sentiment score of 1.77 beat Heritage Commerce's score of 1.45 indicating that First Busey is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Heritage Commerce	2 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
First Busey	9 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

Do insiders & institutionals have more ownership in HTBK or BUSE?

75.6% of Heritage Commerce shares are owned by institutional investors. Comparatively, 56.5% of First Busey shares are owned by institutional investors. 2.7% of Heritage Commerce shares are owned by insiders. Comparatively, 3.9% of First Busey shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Which has more volatility and risk, HTBK or BUSE?

Heritage Commerce has a beta of 0.87, suggesting that its stock price is 13% less volatile than the S&P 500. Comparatively, First Busey has a beta of 0.82, suggesting that its stock price is 18% less volatile than the S&P 500.

Is HTBK or BUSE more profitable?

Heritage Commerce has a net margin of 15.00% compared to First Busey's net margin of 9.48%. First Busey's return on equity of 8.76% beat Heritage Commerce's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Heritage Commerce	15.00%	6.61%	0.82%
First Busey	9.48%	8.76%	1.04%

Do analysts rate HTBK or BUSE?

Heritage Commerce currently has a consensus price target of $10.67, indicating a potential upside of 4.62%. First Busey has a consensus price target of $27.33, indicating a potential upside of 10.81%. Given First Busey's higher probable upside, analysts clearly believe First Busey is more favorable than Heritage Commerce.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Heritage Commerce	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00
First Busey	0 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.50

Summary

First Busey beats Heritage Commerce on 12 of the 19 factors compared between the two stocks.