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Heritage Commerce (HTBK) Competitors

Heritage Commerce logo
$9.83 -0.19 (-1.90%)
Closing price 10/15/2025 04:00 PM Eastern
Extended Trading
$9.93 +0.10 (+1.02%)
As of 10/15/2025 04:10 PM Eastern
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HTBK vs. BUSE, CNOB, CVBF, DCOM, FRME, HOPE, IBCP, OCFC, SBCF, and OBK

Should you be buying Heritage Commerce stock or one of its competitors? The main competitors of Heritage Commerce include First Busey (BUSE), ConnectOne Bancorp (CNOB), CVB Financial (CVBF), Dime Community Bancshares (DCOM), First Merchants (FRME), Hope Bancorp (HOPE), Independent Bank (IBCP), OceanFirst Financial (OCFC), Seacoast Banking Corporation of Florida (SBCF), and Origin Bancorp (OBK).

Heritage Commerce vs. Its Competitors

First Busey (NASDAQ:BUSE) and Heritage Commerce (NASDAQ:HTBK) are both finance companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, dividends, valuation, risk, media sentiment, profitability and institutional ownership.

First Busey has higher revenue and earnings than Heritage Commerce. Heritage Commerce is trading at a lower price-to-earnings ratio than First Busey, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Busey$663.36M3.13$113.69M$1.1220.82
Heritage Commerce$251.45M2.40$40.53M$0.6315.60

First Busey presently has a consensus target price of $27.33, indicating a potential upside of 17.21%. Heritage Commerce has a consensus target price of $10.75, indicating a potential upside of 9.36%. Given First Busey's stronger consensus rating and higher probable upside, equities research analysts plainly believe First Busey is more favorable than Heritage Commerce.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Busey
0 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.43
Heritage Commerce
1 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.40

56.5% of First Busey shares are held by institutional investors. Comparatively, 75.6% of Heritage Commerce shares are held by institutional investors. 3.9% of First Busey shares are held by insiders. Comparatively, 2.7% of Heritage Commerce shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Heritage Commerce has a net margin of 15.00% compared to First Busey's net margin of 9.48%. First Busey's return on equity of 8.76% beat Heritage Commerce's return on equity.

Company Net Margins Return on Equity Return on Assets
First Busey9.48% 8.76% 1.04%
Heritage Commerce 15.00%6.61%0.82%

First Busey pays an annual dividend of $1.00 per share and has a dividend yield of 4.3%. Heritage Commerce pays an annual dividend of $0.52 per share and has a dividend yield of 5.3%. First Busey pays out 89.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Heritage Commerce pays out 82.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. First Busey has raised its dividend for 10 consecutive years. Heritage Commerce is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, Heritage Commerce had 5 more articles in the media than First Busey. MarketBeat recorded 13 mentions for Heritage Commerce and 8 mentions for First Busey. First Busey's average media sentiment score of 0.53 beat Heritage Commerce's score of 0.32 indicating that First Busey is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
First Busey
0 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Heritage Commerce
2 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

First Busey has a beta of 0.77, indicating that its share price is 23% less volatile than the S&P 500. Comparatively, Heritage Commerce has a beta of 0.85, indicating that its share price is 15% less volatile than the S&P 500.

Summary

First Busey beats Heritage Commerce on 12 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HTBK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HTBK vs. The Competition

MetricHeritage CommerceBANKS IndustryFinance SectorNASDAQ Exchange
Market Cap$615.70M$1.96B$12.66B$10.46B
Dividend Yield5.19%3.45%5.56%4.77%
P/E Ratio15.6017.9630.0027.36
Price / Sales2.402.8730.43135.57
Price / Cash14.4411.6522.8061.86
Price / Book0.871.282.326.81
Net Income$40.53M$198.60M$1.02B$276.80M
7 Day Performance1.44%-0.19%0.27%0.42%
1 Month Performance-1.99%-1.55%-0.10%7.86%
1 Year Performance-0.61%5.52%535.69%41.24%

Heritage Commerce Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HTBK
Heritage Commerce
4.138 of 5 stars
$9.83
-1.9%
$10.75
+9.4%
+0.5%$615.70M$251.45M15.60330News Coverage
Upcoming Earnings
Analyst Downgrade
BUSE
First Busey
4.8721 of 5 stars
$23.37
+0.9%
$27.33
+17.0%
-7.3%$2.06B$663.36M20.871,548News Coverage
Dividend Announcement
CNOB
ConnectOne Bancorp
4.7624 of 5 stars
$26.28
+3.3%
$30.25
+15.1%
-4.6%$1.28B$534.62M30.21520News Coverage
Upcoming Earnings
CVBF
CVB Financial
3.8066 of 5 stars
$19.10
+0.6%
$23.25
+21.7%
-2.2%$2.62B$684.59M13.171,089Upcoming Earnings
Analyst Forecast
DCOM
Dime Community Bancshares
3.9808 of 5 stars
$30.64
+1.3%
$37.17
+21.3%
-2.4%$1.33B$646.19M36.48820
FRME
First Merchants
4.9616 of 5 stars
$38.49
+1.3%
$48.00
+24.7%
-4.3%$2.19B$1.07B9.972,120News Coverage
Upcoming Earnings
HOPE
Hope Bancorp
4.8254 of 5 stars
$11.12
+3.2%
$13.25
+19.2%
-18.0%$1.38B$1.00B31.771,244Positive News
IBCP
Independent Bank
3.742 of 5 stars
$31.48
+2.0%
$36.00
+14.4%
-7.2%$639.32M$216.12M10.25920
OCFC
OceanFirst Financial
4.0612 of 5 stars
$17.99
+0.8%
$20.67
+14.9%
-1.7%$1.02B$692.36M12.76960News Coverage
Upcoming Earnings
High Trading Volume
SBCF
Seacoast Banking Corporation of Florida
3.1866 of 5 stars
$31.47
+1.8%
$29.40
-6.6%
+11.5%$2.72B$808.99M19.311,504
OBK
Origin Bancorp
3.5835 of 5 stars
$34.84
+0.8%
$43.20
+24.0%
N/A$1.08B$619.96M15.551,031

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This page (NASDAQ:HTBK) was last updated on 10/16/2025 by MarketBeat.com Staff
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