Heritage Commerce (HTBK) Competitors

Heritage Commerce (NASDAQ:HTBK) and Seacoast Banking Co. of Florida (NASDAQ:SBCF) are both finance companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, community ranking, earnings, analyst recommendations, dividends, profitability, media sentiment, institutional ownership and valuation.

Does the MarketBeat Community favor HTBK or SBCF?

Heritage Commerce received 3 more outperform votes than Seacoast Banking Co. of Florida when rated by MarketBeat users. However, 58.87% of users gave Seacoast Banking Co. of Florida an outperform vote while only 58.32% of users gave Heritage Commerce an outperform vote.

Company	Underperform	Outperform
Heritage Commerce	Outperform Votes 305 58.32%	Underperform Votes 218 41.68%
Seacoast Banking Co. of Florida	Outperform Votes 302 58.87%	Underperform Votes 211 41.13%

Do insiders and institutionals have more ownership in HTBK or SBCF?

75.6% of Heritage Commerce shares are held by institutional investors. Comparatively, 81.8% of Seacoast Banking Co. of Florida shares are held by institutional investors. 2.7% of Heritage Commerce shares are held by insiders. Comparatively, 1.6% of Seacoast Banking Co. of Florida shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Is HTBK or SBCF more profitable?

Heritage Commerce has a net margin of 16.12% compared to Seacoast Banking Co. of Florida's net margin of 14.95%. Heritage Commerce's return on equity of 5.96% beat Seacoast Banking Co. of Florida's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Heritage Commerce	16.12%	5.96%	0.76%
Seacoast Banking Co. of Florida	14.95%	5.91%	0.85%

Do analysts rate HTBK or SBCF?

Heritage Commerce currently has a consensus price target of $11.00, suggesting a potential upside of 18.41%. Seacoast Banking Co. of Florida has a consensus price target of $29.20, suggesting a potential upside of 17.22%. Given Heritage Commerce's stronger consensus rating and higher possible upside, equities research analysts clearly believe Heritage Commerce is more favorable than Seacoast Banking Co. of Florida.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Heritage Commerce	0 Sell rating(s)	0 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	3.00
Seacoast Banking Co. of Florida	0 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.40

Which has more risk & volatility, HTBK or SBCF?

Heritage Commerce has a beta of 0.79, meaning that its share price is 21% less volatile than the S&P 500. Comparatively, Seacoast Banking Co. of Florida has a beta of 0.92, meaning that its share price is 8% less volatile than the S&P 500.

Is HTBK or SBCF a better dividend stock?

Heritage Commerce pays an annual dividend of $0.52 per share and has a dividend yield of 5.6%. Seacoast Banking Co. of Florida pays an annual dividend of $0.72 per share and has a dividend yield of 2.9%. Heritage Commerce pays out 76.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Seacoast Banking Co. of Florida pays out 48.3% of its earnings in the form of a dividend. Seacoast Banking Co. of Florida has raised its dividend for 4 consecutive years.

Does the media favor HTBK or SBCF?

In the previous week, Seacoast Banking Co. of Florida had 2 more articles in the media than Heritage Commerce. MarketBeat recorded 4 mentions for Seacoast Banking Co. of Florida and 2 mentions for Heritage Commerce. Seacoast Banking Co. of Florida's average media sentiment score of 1.14 beat Heritage Commerce's score of 0.63 indicating that Seacoast Banking Co. of Florida is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Heritage Commerce	0 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Seacoast Banking Co. of Florida	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has better earnings and valuation, HTBK or SBCF?

Seacoast Banking Co. of Florida has higher revenue and earnings than Heritage Commerce. Heritage Commerce is trading at a lower price-to-earnings ratio than Seacoast Banking Co. of Florida, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Heritage Commerce	$176.22M	3.25	$40.53M	$0.68	13.66
Seacoast Banking Co. of Florida	$530.52M	4.04	$120.99M	$1.49	16.72

Summary

Seacoast Banking Co. of Florida beats Heritage Commerce on 13 of the 21 factors compared between the two stocks.