Heritage Commerce (HTBK) Competitors

Heritage Commerce (NASDAQ:HTBK) and First Busey (NASDAQ:BUSE) are both finance companies, but which is the better stock? We will compare the two companies based on the strength of their profitability, analyst recommendations, valuation, institutional ownership, media sentiment, dividends, earnings and risk.

Does the media refer more to HTBK or BUSE?

In the previous week, Heritage Commerce and Heritage Commerce both had 4 articles in the media. Heritage Commerce's average media sentiment score of 0.31 beat First Busey's score of 0.03 indicating that Heritage Commerce is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Heritage Commerce	1 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
First Busey	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral

Is HTBK or BUSE more profitable?

Heritage Commerce has a net margin of 15.00% compared to First Busey's net margin of 9.48%. First Busey's return on equity of 8.76% beat Heritage Commerce's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Heritage Commerce	15.00%	6.61%	0.82%
First Busey	9.48%	8.76%	1.04%

Is HTBK or BUSE a better dividend stock?

Heritage Commerce pays an annual dividend of $0.52 per share and has a dividend yield of 5.3%. First Busey pays an annual dividend of $1.00 per share and has a dividend yield of 4.3%. Heritage Commerce pays out 82.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. First Busey pays out 89.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. First Busey has increased its dividend for 10 consecutive years. Heritage Commerce is clearly the better dividend stock, given its higher yield and lower payout ratio.

Do analysts recommend HTBK or BUSE?

Heritage Commerce currently has a consensus price target of $10.67, indicating a potential upside of 8.18%. First Busey has a consensus price target of $27.33, indicating a potential upside of 17.97%. Given First Busey's higher possible upside, analysts clearly believe First Busey is more favorable than Heritage Commerce.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Heritage Commerce	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67
First Busey	0 Sell rating(s)	4 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.43

Which has preferable earnings & valuation, HTBK or BUSE?

First Busey has higher revenue and earnings than Heritage Commerce. Heritage Commerce is trading at a lower price-to-earnings ratio than First Busey, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Heritage Commerce	$182.21M	3.33	$40.53M	$0.63	15.65
First Busey	$663.36M	3.11	$113.69M	$1.12	20.69

Which has more volatility & risk, HTBK or BUSE?

Heritage Commerce has a beta of 0.85, indicating that its stock price is 15% less volatile than the S&P 500. Comparatively, First Busey has a beta of 0.77, indicating that its stock price is 23% less volatile than the S&P 500.

Do insiders & institutionals have more ownership in HTBK or BUSE?

75.6% of Heritage Commerce shares are held by institutional investors. Comparatively, 56.5% of First Busey shares are held by institutional investors. 2.7% of Heritage Commerce shares are held by insiders. Comparatively, 3.9% of First Busey shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

First Busey beats Heritage Commerce on 10 of the 18 factors compared between the two stocks.