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Heritage Commerce (HTBK) Competitors

Heritage Commerce logo
$10.09 +0.35 (+3.59%)
Closing price 08/22/2025 04:00 PM Eastern
Extended Trading
$10.09 0.00 (0.00%)
As of 08/22/2025 05:19 PM Eastern
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HTBK vs. BUSE, CNOB, DCOM, FRME, HOPE, IBCP, OBK, OCFC, SBCF, and TOWN

Should you be buying Heritage Commerce stock or one of its competitors? The main competitors of Heritage Commerce include First Busey (BUSE), ConnectOne Bancorp (CNOB), Dime Community Bancshares (DCOM), First Merchants (FRME), Hope Bancorp (HOPE), Independent Bank (IBCP), Origin Bancorp (OBK), OceanFirst Financial (OCFC), Seacoast Banking Corporation of Florida (SBCF), and Towne Bank (TOWN). These companies are all part of the "finance" sector.

Heritage Commerce vs. Its Competitors

First Busey (NASDAQ:BUSE) and Heritage Commerce (NASDAQ:HTBK) are both finance companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, earnings, dividends, risk, valuation, analyst recommendations, institutional ownership and media sentiment.

First Busey presently has a consensus target price of $27.17, suggesting a potential upside of 12.40%. Heritage Commerce has a consensus target price of $10.67, suggesting a potential upside of 5.72%. Given First Busey's higher possible upside, analysts plainly believe First Busey is more favorable than Heritage Commerce.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Busey
0 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.50
Heritage Commerce
0 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
3.00

First Busey pays an annual dividend of $1.00 per share and has a dividend yield of 4.1%. Heritage Commerce pays an annual dividend of $0.52 per share and has a dividend yield of 5.2%. First Busey pays out 89.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Heritage Commerce pays out 82.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. First Busey has raised its dividend for 10 consecutive years. Heritage Commerce is clearly the better dividend stock, given its higher yield and lower payout ratio.

Heritage Commerce has a net margin of 15.00% compared to First Busey's net margin of 9.48%. First Busey's return on equity of 8.76% beat Heritage Commerce's return on equity.

Company Net Margins Return on Equity Return on Assets
First Busey9.48% 8.76% 1.04%
Heritage Commerce 15.00%6.61%0.82%

In the previous week, Heritage Commerce had 1 more articles in the media than First Busey. MarketBeat recorded 9 mentions for Heritage Commerce and 8 mentions for First Busey. First Busey's average media sentiment score of 1.62 beat Heritage Commerce's score of 0.69 indicating that First Busey is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
First Busey
7 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Heritage Commerce
3 Very Positive mention(s)
0 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

First Busey has higher revenue and earnings than Heritage Commerce. Heritage Commerce is trading at a lower price-to-earnings ratio than First Busey, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Busey$663.36M3.25$113.69M$1.1221.58
Heritage Commerce$251.45M2.47$40.53M$0.6316.02

56.5% of First Busey shares are held by institutional investors. Comparatively, 75.6% of Heritage Commerce shares are held by institutional investors. 3.9% of First Busey shares are held by insiders. Comparatively, 2.7% of Heritage Commerce shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

First Busey has a beta of 0.81, indicating that its stock price is 19% less volatile than the S&P 500. Comparatively, Heritage Commerce has a beta of 0.85, indicating that its stock price is 15% less volatile than the S&P 500.

Summary

First Busey beats Heritage Commerce on 12 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HTBK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HTBK vs. The Competition

MetricHeritage CommerceBANKS IndustryFinance SectorNASDAQ Exchange
Market Cap$598.49M$1.90B$12.40B$9.58B
Dividend Yield5.34%3.45%5.52%4.10%
P/E Ratio16.0218.4519.3926.04
Price / Sales2.472.8126.07102.77
Price / Cash14.0311.3921.7558.48
Price / Book0.891.302.356.61
Net Income$40.53M$198.60M$1.01B$265.56M
7 Day Performance4.13%4.31%1.73%1.97%
1 Month Performance-0.59%2.93%1.02%-0.36%
1 Year Performance0.50%11.69%537.30%19.03%

Heritage Commerce Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HTBK
Heritage Commerce
3.8228 of 5 stars
$10.09
+3.6%
$10.67
+5.7%
+4.3%$598.49M$251.45M16.02330
BUSE
First Busey
4.9722 of 5 stars
$23.19
-0.2%
$27.17
+17.1%
-6.9%$2.07B$663.36M20.711,548News Coverage
Positive News
CNOB
ConnectOne Bancorp
4.6185 of 5 stars
$24.08
+1.0%
$30.25
+25.6%
+8.1%$916.74M$534.62M27.68520Positive News
DCOM
Dime Community Bancshares
3.9322 of 5 stars
$28.67
+0.1%
$36.88
+28.6%
+29.8%$1.26B$646.19M34.13820Positive News
FRME
First Merchants
4.8735 of 5 stars
$38.97
+0.3%
$48.25
+23.8%
+14.3%$2.24B$1.07B10.102,120News Coverage
Dividend Announcement
HOPE
Hope Bancorp
4.7409 of 5 stars
$10.36
+0.6%
$13.25
+27.9%
-9.7%$1.32B$1.00B29.601,244News Coverage
Positive News
IBCP
Independent Bank
3.3193 of 5 stars
$31.38
+1.7%
$36.00
+14.7%
+1.0%$638.89M$323.14M10.22920
OBK
Origin Bancorp
3.0429 of 5 stars
$36.88
+0.9%
$43.20
+17.1%
+23.4%$1.15B$347.73M14.991,010News Coverage
Positive News
OCFC
OceanFirst Financial
4.5274 of 5 stars
$17.16
+0.2%
$20.67
+20.4%
+9.8%$983.01M$692.36M12.17960News Coverage
Positive News
SBCF
Seacoast Banking Corporation of Florida
3.1958 of 5 stars
$28.96
+0.6%
$29.40
+1.5%
+19.7%$2.53B$808.99M17.771,504News Coverage
Positive News
Dividend Announcement
TOWN
Towne Bank
3.5508 of 5 stars
$36.90
+0.4%
$40.67
+10.2%
+12.9%$2.76B$1.03B16.042,720News Coverage

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This page (NASDAQ:HTBK) was last updated on 8/23/2025 by MarketBeat.com Staff
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