HTBK vs. BUSE, CNOB, CVBF, DCOM, FRME, HOPE, IBCP, OCFC, SBCF, and OBK
Should you be buying Heritage Commerce stock or one of its competitors? The main competitors of Heritage Commerce include First Busey (BUSE), ConnectOne Bancorp (CNOB), CVB Financial (CVBF), Dime Community Bancshares (DCOM), First Merchants (FRME), Hope Bancorp (HOPE), Independent Bank (IBCP), OceanFirst Financial (OCFC), Seacoast Banking Corporation of Florida (SBCF), and Origin Bancorp (OBK).
Heritage Commerce vs. Its Competitors
First Busey (NASDAQ:BUSE) and Heritage Commerce (NASDAQ:HTBK) are both finance companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, dividends, valuation, risk, media sentiment, profitability and institutional ownership.
First Busey has higher revenue and earnings than Heritage Commerce. Heritage Commerce is trading at a lower price-to-earnings ratio than First Busey, indicating that it is currently the more affordable of the two stocks.
First Busey presently has a consensus target price of $27.33, indicating a potential upside of 17.21%. Heritage Commerce has a consensus target price of $10.75, indicating a potential upside of 9.36%. Given First Busey's stronger consensus rating and higher probable upside, equities research analysts plainly believe First Busey is more favorable than Heritage Commerce.
56.5% of First Busey shares are held by institutional investors. Comparatively, 75.6% of Heritage Commerce shares are held by institutional investors. 3.9% of First Busey shares are held by insiders. Comparatively, 2.7% of Heritage Commerce shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.
Heritage Commerce has a net margin of 15.00% compared to First Busey's net margin of 9.48%. First Busey's return on equity of 8.76% beat Heritage Commerce's return on equity.
First Busey pays an annual dividend of $1.00 per share and has a dividend yield of 4.3%. Heritage Commerce pays an annual dividend of $0.52 per share and has a dividend yield of 5.3%. First Busey pays out 89.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Heritage Commerce pays out 82.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. First Busey has raised its dividend for 10 consecutive years. Heritage Commerce is clearly the better dividend stock, given its higher yield and lower payout ratio.
In the previous week, Heritage Commerce had 5 more articles in the media than First Busey. MarketBeat recorded 13 mentions for Heritage Commerce and 8 mentions for First Busey. First Busey's average media sentiment score of 0.53 beat Heritage Commerce's score of 0.32 indicating that First Busey is being referred to more favorably in the media.
First Busey has a beta of 0.77, indicating that its share price is 23% less volatile than the S&P 500. Comparatively, Heritage Commerce has a beta of 0.85, indicating that its share price is 15% less volatile than the S&P 500.
Summary
First Busey beats Heritage Commerce on 12 of the 18 factors compared between the two stocks.
Get Heritage Commerce News Delivered to You Automatically
Sign up to receive the latest news and ratings for HTBK and its competitors with MarketBeat's FREE daily newsletter.
New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding HTBK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart
Heritage Commerce Competitors List
Related Companies and Tools
This page (NASDAQ:HTBK) was last updated on 10/16/2025 by MarketBeat.com Staff