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Heritage Commerce (HTBK) Competitors

Heritage Commerce logo
$9.10 +0.01 (+0.11%)
Closing price 05/22/2025 04:00 PM Eastern
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$9.10 0.00 (0.00%)
As of 05/22/2025 04:43 PM Eastern
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HTBK vs. FRME, RNST, SYBT, BANR, SBCF, TRMK, WSBC, NBTB, EFSC, and BUSE

Should you be buying Heritage Commerce stock or one of its competitors? The main competitors of Heritage Commerce include First Merchants (FRME), Renasant (RNST), Stock Yards Bancorp (SYBT), Banner (BANR), Seacoast Banking Co. of Florida (SBCF), Trustmark (TRMK), WesBanco (WSBC), NBT Bancorp (NBTB), Enterprise Financial Services (EFSC), and First Busey (BUSE). These companies are all part of the "regional banks" industry.

Heritage Commerce vs.

Heritage Commerce (NASDAQ:HTBK) and First Merchants (NASDAQ:FRME) are both finance companies, but which is the better business? We will compare the two businesses based on the strength of their earnings, analyst recommendations, dividends, institutional ownership, community ranking, media sentiment, valuation, profitability and risk.

First Merchants has higher revenue and earnings than Heritage Commerce. First Merchants is trading at a lower price-to-earnings ratio than Heritage Commerce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Heritage Commerce$176.22M3.18$40.53M$0.6813.38
First Merchants$633.33M3.47$201.40M$3.5610.57

First Merchants has a net margin of 18.76% compared to Heritage Commerce's net margin of 16.12%. First Merchants' return on equity of 9.23% beat Heritage Commerce's return on equity.

Company Net Margins Return on Equity Return on Assets
Heritage Commerce16.12% 5.96% 0.76%
First Merchants 18.76%9.23%1.12%

Heritage Commerce pays an annual dividend of $0.52 per share and has a dividend yield of 5.7%. First Merchants pays an annual dividend of $1.44 per share and has a dividend yield of 3.8%. Heritage Commerce pays out 76.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. First Merchants pays out 40.4% of its earnings in the form of a dividend. First Merchants has raised its dividend for 13 consecutive years.

75.6% of Heritage Commerce shares are owned by institutional investors. Comparatively, 73.9% of First Merchants shares are owned by institutional investors. 2.7% of Heritage Commerce shares are owned by insiders. Comparatively, 1.4% of First Merchants shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Heritage Commerce has a beta of 0.77, indicating that its share price is 23% less volatile than the S&P 500. Comparatively, First Merchants has a beta of 1.02, indicating that its share price is 2% more volatile than the S&P 500.

In the previous week, First Merchants had 9 more articles in the media than Heritage Commerce. MarketBeat recorded 13 mentions for First Merchants and 4 mentions for Heritage Commerce. Heritage Commerce's average media sentiment score of 1.67 beat First Merchants' score of 1.06 indicating that Heritage Commerce is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Heritage Commerce
2 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
First Merchants
6 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

First Merchants received 61 more outperform votes than Heritage Commerce when rated by MarketBeat users. Likewise, 60.40% of users gave First Merchants an outperform vote while only 58.43% of users gave Heritage Commerce an outperform vote.

CompanyUnderperformOutperform
Heritage CommerceOutperform Votes
305
58.43%
Underperform Votes
217
41.57%
First MerchantsOutperform Votes
366
60.40%
Underperform Votes
240
39.60%

Heritage Commerce currently has a consensus price target of $11.00, suggesting a potential upside of 20.88%. First Merchants has a consensus price target of $46.40, suggesting a potential upside of 23.27%. Given First Merchants' higher probable upside, analysts plainly believe First Merchants is more favorable than Heritage Commerce.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Heritage Commerce
0 Sell rating(s)
0 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
3.00
First Merchants
0 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.80

Summary

First Merchants beats Heritage Commerce on 15 of the 21 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HTBK vs. The Competition

MetricHeritage CommerceState commercial banks IndustryFinance SectorNASDAQ Exchange
Market Cap$560.52M$3.24B$11.47B$8.39B
Dividend Yield5.49%3.70%5.45%4.10%
P/E Ratio13.7923.7222.4219.70
Price / Sales3.183.0627.62121.79
Price / Cash10.1510.6317.6234.62
Price / Book0.831.192.774.50
Net Income$40.53M$372.21M$1.03B$248.22M
7 Day Performance-4.01%-2.60%-1.34%-0.80%
1 Month Performance0.33%3.15%5.24%11.52%
1 Year Performance11.66%17.69%538.04%8.99%

Heritage Commerce Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HTBK
Heritage Commerce
4.2939 of 5 stars
$9.10
+0.1%
$11.00
+20.9%
+9.5%$560.52M$176.22M13.79330Positive News
FRME
First Merchants
4.8013 of 5 stars
$39.37
+0.5%
$46.40
+17.9%
+9.7%$2.30B$633.33M11.512,120Positive News
Dividend Increase
RNST
Renasant
3.8505 of 5 stars
$35.87
+0.0%
$41.00
+14.3%
+13.2%$2.28B$668.50M10.972,330Positive News
SYBT
Stock Yards Bancorp
3.0978 of 5 stars
$76.50
+0.3%
$77.25
+1.0%
+54.4%$2.25B$355.24M19.671,040Dividend Announcement
Analyst Downgrade
BANR
Banner
2.8804 of 5 stars
$64.76
0.0%
$70.83
+9.4%
+35.2%$2.24B$618.20M13.271,930Analyst Downgrade
SBCF
Seacoast Banking Co. of Florida
3.7938 of 5 stars
$25.72
-0.5%
$29.40
+14.3%
+3.2%$2.21B$530.52M17.991,490Dividend Announcement
TRMK
Trustmark
2.6454 of 5 stars
$35.97
-0.1%
$39.80
+10.6%
+14.8%$2.18B$476.55M9.882,740Positive News
WSBC
WesBanco
4.8903 of 5 stars
$32.07
-0.2%
$38.71
+20.7%
+7.3%$2.15B$649.20M14.322,430Dividend Announcement
NBTB
NBT Bancorp
4.5322 of 5 stars
$43.78
-0.7%
$52.75
+20.5%
+9.8%$2.07B$588.44M14.791,860Dividend Announcement
Analyst Downgrade
EFSC
Enterprise Financial Services
4.4286 of 5 stars
$54.56
+0.3%
$64.33
+17.9%
+34.1%$2.02B$539.14M11.271,030
BUSE
First Busey
4.9634 of 5 stars
$22.54
+0.3%
$27.80
+23.3%
-6.5%$2.01B$475.63M11.441,500Positive News
Analyst Upgrade

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This page (NASDAQ:HTBK) was last updated on 5/23/2025 by MarketBeat.com Staff
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