Heritage Commerce (HTBK) Competitors

First Busey (NASDAQ:BUSE) and Heritage Commerce (NASDAQ:HTBK) are both finance companies, but which is the better investment? We will contrast the two businesses based on the strength of their institutional ownership, risk, dividends, profitability, analyst recommendations, media sentiment, earnings and valuation.

Does the media refer more to BUSE or HTBK?

In the previous week, Heritage Commerce had 1 more articles in the media than First Busey. MarketBeat recorded 5 mentions for Heritage Commerce and 4 mentions for First Busey. First Busey's average media sentiment score of 1.77 beat Heritage Commerce's score of 1.47 indicating that First Busey is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
First Busey	3 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
Heritage Commerce	3 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has more risk & volatility, BUSE or HTBK?

First Busey has a beta of 0.82, meaning that its share price is 18% less volatile than the S&P 500. Comparatively, Heritage Commerce has a beta of 0.87, meaning that its share price is 13% less volatile than the S&P 500.

Is BUSE or HTBK a better dividend stock?

First Busey pays an annual dividend of $1.00 per share and has a dividend yield of 4.1%. Heritage Commerce pays an annual dividend of $0.52 per share and has a dividend yield of 5.2%. First Busey pays out 89.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Heritage Commerce pays out 82.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. First Busey has increased its dividend for 10 consecutive years. Heritage Commerce is clearly the better dividend stock, given its higher yield and lower payout ratio.

Which has better valuation & earnings, BUSE or HTBK?

First Busey has higher revenue and earnings than Heritage Commerce. Heritage Commerce is trading at a lower price-to-earnings ratio than First Busey, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
First Busey	$663.36M	3.28	$113.69M	$1.12	21.82
Heritage Commerce	$251.45M	2.46	$40.53M	$0.63	15.97

Do insiders & institutionals believe in BUSE or HTBK?

56.5% of First Busey shares are owned by institutional investors. Comparatively, 75.6% of Heritage Commerce shares are owned by institutional investors. 3.9% of First Busey shares are owned by company insiders. Comparatively, 2.7% of Heritage Commerce shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Do analysts recommend BUSE or HTBK?

First Busey currently has a consensus price target of $27.33, indicating a potential upside of 11.84%. Heritage Commerce has a consensus price target of $10.67, indicating a potential upside of 6.03%. Given First Busey's higher probable upside, analysts clearly believe First Busey is more favorable than Heritage Commerce.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
First Busey	0 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.50
Heritage Commerce	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00

Is BUSE or HTBK more profitable?

Heritage Commerce has a net margin of 15.00% compared to First Busey's net margin of 9.48%. First Busey's return on equity of 8.76% beat Heritage Commerce's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
First Busey	9.48%	8.76%	1.04%
Heritage Commerce	15.00%	6.61%	0.82%

Summary

First Busey beats Heritage Commerce on 12 of the 19 factors compared between the two stocks.