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JAKKS Pacific (JAKK) Competitors

JAKKS Pacific logo
$18.57 +1.07 (+6.11%)
Closing price 08/22/2025 04:00 PM Eastern
Extended Trading
$18.57 0.00 (0.00%)
As of 08/22/2025 05:52 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

JAKK vs. RICK, RGR, JOUT, MPX, HAS, MAT, BC, PII, BHAT, and LIND

Should you be buying JAKKS Pacific stock or one of its competitors? The main competitors of JAKKS Pacific include RCI Hospitality (RICK), Sturm, Ruger & Company, Inc. (RGR), Johnson Outdoors (JOUT), Marine Products (MPX), Hasbro (HAS), Mattel (MAT), Brunswick (BC), Polaris (PII), Blue Hat Interactive Entertainment Technology (BHAT), and Lindblad Expeditions (LIND).

JAKKS Pacific vs. Its Competitors

JAKKS Pacific (NASDAQ:JAKK) and RCI Hospitality (NASDAQ:RICK) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, media sentiment, institutional ownership, risk, dividends, analyst recommendations, earnings and valuation.

JAKKS Pacific presently has a consensus price target of $43.50, indicating a potential upside of 134.25%. RCI Hospitality has a consensus price target of $98.00, indicating a potential upside of 158.92%. Given RCI Hospitality's higher probable upside, analysts clearly believe RCI Hospitality is more favorable than JAKKS Pacific.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
JAKKS Pacific
0 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
3.00
RCI Hospitality
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00

In the previous week, JAKKS Pacific had 1 more articles in the media than RCI Hospitality. MarketBeat recorded 2 mentions for JAKKS Pacific and 1 mentions for RCI Hospitality. JAKKS Pacific's average media sentiment score of 0.73 beat RCI Hospitality's score of 0.00 indicating that JAKKS Pacific is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
JAKKS Pacific
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
RCI Hospitality
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

RCI Hospitality has a net margin of 5.88% compared to JAKKS Pacific's net margin of 5.62%. JAKKS Pacific's return on equity of 15.13% beat RCI Hospitality's return on equity.

Company Net Margins Return on Equity Return on Assets
JAKKS Pacific5.62% 15.13% 8.03%
RCI Hospitality 5.88%6.19%2.81%

JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 5.4%. RCI Hospitality pays an annual dividend of $0.28 per share and has a dividend yield of 0.7%. JAKKS Pacific pays out 29.5% of its earnings in the form of a dividend. RCI Hospitality pays out 15.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. RCI Hospitality has raised its dividend for 4 consecutive years.

JAKKS Pacific has higher revenue and earnings than RCI Hospitality. JAKKS Pacific is trading at a lower price-to-earnings ratio than RCI Hospitality, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
JAKKS Pacific$691.04M0.30$33.92M$3.395.48
RCI Hospitality$295.60M1.12$3.01M$1.8620.35

JAKKS Pacific has a beta of 1.19, indicating that its stock price is 19% more volatile than the S&P 500. Comparatively, RCI Hospitality has a beta of 1.39, indicating that its stock price is 39% more volatile than the S&P 500.

44.4% of JAKKS Pacific shares are held by institutional investors. Comparatively, 53.8% of RCI Hospitality shares are held by institutional investors. 3.9% of JAKKS Pacific shares are held by insiders. Comparatively, 9.6% of RCI Hospitality shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Summary

JAKKS Pacific and RCI Hospitality tied by winning 9 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding JAKK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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JAKK vs. The Competition

MetricJAKKS PacificTOYS/GAME/HOBBY IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$207.06M$3.52B$8.51B$9.76B
Dividend Yield5.39%4.41%3.02%4.04%
P/E Ratio5.484.3317.9726.05
Price / Sales0.301.155.60122.40
Price / Cash4.859.1015.0628.78
Price / Book0.853.374.906.07
Net Income$33.92M$237.96M$226.50M$265.39M
7 Day Performance8.22%1.83%14.93%1.56%
1 Month Performance-2.67%-0.52%13.33%0.48%
1 Year Performance-20.81%-25.88%46.53%18.88%

JAKKS Pacific Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
JAKK
JAKKS Pacific
4.3813 of 5 stars
$18.57
+6.1%
$43.50
+134.2%
-20.8%$207.06M$691.04M5.48580
RICK
RCI Hospitality
2.9653 of 5 stars
$36.40
-2.9%
$98.00
+169.2%
-18.3%$326.76M$295.60M19.573,613
RGR
Sturm, Ruger & Company, Inc.
1.2275 of 5 stars
$33.91
-1.0%
N/A-16.9%$553.39M$535.64M109.391,780
JOUT
Johnson Outdoors
3.719 of 5 stars
$39.69
+1.1%
N/A+12.2%$407.01M$592.85M-10.261,200Positive News
MPX
Marine Products
1.7621 of 5 stars
$8.86
+0.0%
N/A-5.9%$310.07M$236.55M22.16940
HAS
Hasbro
4.5155 of 5 stars
$81.51
+0.5%
$86.42
+6.0%
+20.3%$11.38B$4.14B-20.084,985Insider Trade
MAT
Mattel
4.2501 of 5 stars
$17.95
-1.3%
$24.38
+35.8%
-6.1%$5.86B$5.38B11.5834,000Short Interest ↑
BC
Brunswick
3.4408 of 5 stars
$63.17
-0.2%
$68.25
+8.0%
-18.2%$4.13B$5.24B101.8815,000News Coverage
Positive News
Analyst Downgrade
PII
Polaris
3.7627 of 5 stars
$56.37
-1.5%
$48.33
-14.3%
-33.8%$3.22B$7.18B-29.9815,000Positive News
BHAT
Blue Hat Interactive Entertainment Technology
1.7831 of 5 stars
$1.67
+1.8%
N/A-97.0%$8.10M$18.72M0.0080
LIND
Lindblad Expeditions
3.5944 of 5 stars
$13.70
+1.5%
$16.67
+21.7%
+42.0%$739.65M$702.28M-45.671,300Insider Trade

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This page (NASDAQ:JAKK) was last updated on 8/25/2025 by MarketBeat.com Staff
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