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JAKKS Pacific (JAKK) Competitors

JAKKS Pacific logo
$17.14 -0.57 (-3.22%)
Closing price 08/1/2025 04:00 PM Eastern
Extended Trading
$17.30 +0.16 (+0.93%)
As of 08/1/2025 05:31 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

JAKK vs. RICK, RGR, JOUT, MPX, HAS, MAT, BC, PII, BHAT, and CABO

Should you be buying JAKKS Pacific stock or one of its competitors? The main competitors of JAKKS Pacific include RCI Hospitality (RICK), Sturm, Ruger & Company, Inc. (RGR), Johnson Outdoors (JOUT), Marine Products (MPX), Hasbro (HAS), Mattel (MAT), Brunswick (BC), Polaris (PII), Blue Hat Interactive Entertainment Technology (BHAT), and Cable One (CABO).

JAKKS Pacific vs. Its Competitors

JAKKS Pacific (NASDAQ:JAKK) and RCI Hospitality (NASDAQ:RICK) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their institutional ownership, earnings, risk, profitability, analyst recommendations, valuation, dividends and media sentiment.

JAKKS Pacific has higher revenue and earnings than RCI Hospitality. JAKKS Pacific is trading at a lower price-to-earnings ratio than RCI Hospitality, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
JAKKS Pacific$684.69M0.28$33.92M$3.395.06
RCI Hospitality$295.60M1.05$3.01M$0.8442.01

In the previous week, JAKKS Pacific had 5 more articles in the media than RCI Hospitality. MarketBeat recorded 5 mentions for JAKKS Pacific and 0 mentions for RCI Hospitality. JAKKS Pacific's average media sentiment score of 0.47 beat RCI Hospitality's score of 0.00 indicating that JAKKS Pacific is being referred to more favorably in the media.

Company Overall Sentiment
JAKKS Pacific Neutral
RCI Hospitality Neutral

44.4% of JAKKS Pacific shares are owned by institutional investors. Comparatively, 53.8% of RCI Hospitality shares are owned by institutional investors. 3.9% of JAKKS Pacific shares are owned by insiders. Comparatively, 9.6% of RCI Hospitality shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

JAKKS Pacific has a beta of 1.06, indicating that its share price is 6% more volatile than the S&P 500. Comparatively, RCI Hospitality has a beta of 1.39, indicating that its share price is 39% more volatile than the S&P 500.

JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 5.8%. RCI Hospitality pays an annual dividend of $0.28 per share and has a dividend yield of 0.8%. JAKKS Pacific pays out 29.5% of its earnings in the form of a dividend. RCI Hospitality pays out 33.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. RCI Hospitality has raised its dividend for 4 consecutive years. JAKKS Pacific is clearly the better dividend stock, given its higher yield and lower payout ratio.

JAKKS Pacific currently has a consensus target price of $43.50, indicating a potential upside of 153.79%. RCI Hospitality has a consensus target price of $98.00, indicating a potential upside of 177.70%. Given RCI Hospitality's higher possible upside, analysts clearly believe RCI Hospitality is more favorable than JAKKS Pacific.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
JAKKS Pacific
0 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
3.00
RCI Hospitality
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00

JAKKS Pacific has a net margin of 5.62% compared to RCI Hospitality's net margin of 2.53%. JAKKS Pacific's return on equity of 15.13% beat RCI Hospitality's return on equity.

Company Net Margins Return on Equity Return on Assets
JAKKS Pacific5.62% 15.13% 8.03%
RCI Hospitality 2.53%2.71%1.23%

Summary

JAKKS Pacific beats RCI Hospitality on 11 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding JAKK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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JAKK vs. The Competition

MetricJAKKS PacificTOYS/GAME/HOBBY IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$197.40M$3.24B$8.10B$9.53B
Dividend Yield5.62%4.68%3.24%4.08%
P/E Ratio5.062.6618.9123.80
Price / Sales0.281.074.2588.08
Price / Cash4.638.4416.2557.96
Price / Book0.8110.614.785.55
Net Income$33.92M$237.96M$218.39M$259.03M
7 Day Performance-10.17%-5.35%-4.55%-4.56%
1 Month Performance-17.64%-9.60%38.52%4.49%
1 Year Performance-23.52%-28.71%19.92%18.05%

JAKKS Pacific Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
JAKK
JAKKS Pacific
4.3761 of 5 stars
$17.14
-3.2%
$43.50
+153.8%
-29.7%$197.40M$684.69M5.06580Gap Down
RICK
RCI Hospitality
2.2263 of 5 stars
$37.48
-1.8%
$98.00
+161.5%
-25.1%$334.57M$295.60M44.623,613
RGR
Sturm, Ruger & Company, Inc.
1.5412 of 5 stars
$34.85
-1.2%
N/A-26.6%$583.89M$535.64M19.041,780News Coverage
Earnings Report
Dividend Cut
JOUT
Johnson Outdoors
3.4296 of 5 stars
$33.29
+1.1%
N/A-11.9%$340.28M$592.85M-7.461,200Trending News
Analyst Revision
Gap Up
MPX
Marine Products
1.6736 of 5 stars
$8.92
-0.3%
$8.00
-10.3%
-17.0%$312.85M$236.55M22.30940
HAS
Hasbro
4.8901 of 5 stars
$76.30
+1.8%
$86.27
+13.1%
+14.8%$10.51B$4.14B-18.794,985
MAT
Mattel
4.6318 of 5 stars
$17.66
+1.3%
$24.38
+38.0%
-12.1%$5.63B$5.38B11.3934,000
BC
Brunswick
4.1059 of 5 stars
$60.25
-0.9%
$70.69
+17.3%
-27.0%$3.99B$5.24B97.1815,000Trending News
Analyst Revision
PII
Polaris
3.5804 of 5 stars
$49.53
-1.4%
$45.58
-8.0%
-37.3%$2.82B$7.18B68.7915,000Trending News
Earnings Report
Dividend Announcement
Analyst Forecast
BHAT
Blue Hat Interactive Entertainment Technology
1.3456 of 5 stars
$1.84
-1.6%
N/A-98.0%$9.23M$18.72M0.0080
CABO
Cable One
4.2971 of 5 stars
$142.31
-1.4%
$309.25
+117.3%
-66.1%$812.26M$1.58B-56.702,817News Coverage
Earnings Report
Analyst Forecast

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This page (NASDAQ:JAKK) was last updated on 8/2/2025 by MarketBeat.com Staff
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