JAKKS Pacific (JAKK) Competitors

Sturm, Ruger & Company, Inc. (NYSE:RGR) and JAKKS Pacific (NASDAQ:JAKK) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, dividends, profitability, valuation, institutional ownership, earnings, media sentiment and analyst recommendations.

Is RGR or JAKK more profitable?

JAKKS Pacific has a net margin of 6.45% compared to Sturm, Ruger & Company, Inc.'s net margin of 5.84%. JAKKS Pacific's return on equity of 19.30% beat Sturm, Ruger & Company, Inc.'s return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sturm, Ruger & Company, Inc.	5.84%	9.78%	8.26%
JAKKS Pacific	6.45%	19.30%	10.15%

Do institutionals and insiders hold more shares of RGR or JAKK?

64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. Comparatively, 44.4% of JAKKS Pacific shares are owned by institutional investors. 4.6% of Sturm, Ruger & Company, Inc. shares are owned by company insiders. Comparatively, 3.9% of JAKKS Pacific shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Which has better earnings and valuation, RGR or JAKK?

JAKKS Pacific has higher revenue and earnings than Sturm, Ruger & Company, Inc.. JAKKS Pacific is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sturm, Ruger & Company, Inc.	$535.64M	1.13	$30.56M	$1.83	19.97
JAKKS Pacific	$691.04M	0.34	$33.92M	$4.07	5.11

Does the media refer more to RGR or JAKK?

In the previous week, Sturm, Ruger & Company, Inc. had 4 more articles in the media than JAKKS Pacific. MarketBeat recorded 10 mentions for Sturm, Ruger & Company, Inc. and 6 mentions for JAKKS Pacific. JAKKS Pacific's average media sentiment score of 0.47 beat Sturm, Ruger & Company, Inc.'s score of 0.26 indicating that JAKKS Pacific is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sturm, Ruger & Company, Inc.	2 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
JAKKS Pacific	2 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do analysts prefer RGR or JAKK?

JAKKS Pacific has a consensus price target of $43.50, suggesting a potential upside of 109.03%. Given JAKKS Pacific's stronger consensus rating and higher probable upside, analysts clearly believe JAKKS Pacific is more favorable than Sturm, Ruger & Company, Inc..

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sturm, Ruger & Company, Inc.	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
JAKKS Pacific	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	3.33

Is RGR or JAKK a better dividend stock?

Sturm, Ruger & Company, Inc. pays an annual dividend of $0.72 per share and has a dividend yield of 2.0%. JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 4.8%. Sturm, Ruger & Company, Inc. pays out 39.3% of its earnings in the form of a dividend. JAKKS Pacific pays out 24.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. JAKKS Pacific is clearly the better dividend stock, given its higher yield and lower payout ratio.

Which has more risk and volatility, RGR or JAKK?

Sturm, Ruger & Company, Inc. has a beta of 0.1, meaning that its share price is 90% less volatile than the S&P 500. Comparatively, JAKKS Pacific has a beta of 1.07, meaning that its share price is 7% more volatile than the S&P 500.

Summary

JAKKS Pacific beats Sturm, Ruger & Company, Inc. on 14 of the 19 factors compared between the two stocks.