JAKK vs. RICK, RGR, JOUT, MPX, HAS, MAT, BC, PII, BHAT, and LIND
Should you be buying JAKKS Pacific stock or one of its competitors? The main competitors of JAKKS Pacific include RCI Hospitality (RICK), Sturm, Ruger & Company, Inc. (RGR), Johnson Outdoors (JOUT), Marine Products (MPX), Hasbro (HAS), Mattel (MAT), Brunswick (BC), Polaris (PII), Blue Hat Interactive Entertainment Technology (BHAT), and Lindblad Expeditions (LIND).
JAKKS Pacific vs. Its Competitors
RCI Hospitality (NASDAQ:RICK) and JAKKS Pacific (NASDAQ:JAKK) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, institutional ownership, earnings, dividends, media sentiment, valuation, profitability and analyst recommendations.
RCI Hospitality has a beta of 1.17, meaning that its share price is 17% more volatile than the S&P 500. Comparatively, JAKKS Pacific has a beta of 1.37, meaning that its share price is 37% more volatile than the S&P 500.
53.8% of RCI Hospitality shares are held by institutional investors. Comparatively, 44.4% of JAKKS Pacific shares are held by institutional investors. 9.6% of RCI Hospitality shares are held by insiders. Comparatively, 3.9% of JAKKS Pacific shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
JAKKS Pacific has higher revenue and earnings than RCI Hospitality. JAKKS Pacific is trading at a lower price-to-earnings ratio than RCI Hospitality, indicating that it is currently the more affordable of the two stocks.
RCI Hospitality presently has a consensus target price of $98.00, indicating a potential upside of 258.97%. JAKKS Pacific has a consensus target price of $41.00, indicating a potential upside of 127.78%. Given RCI Hospitality's stronger consensus rating and higher probable upside, equities analysts clearly believe RCI Hospitality is more favorable than JAKKS Pacific.
In the previous week, RCI Hospitality had 30 more articles in the media than JAKKS Pacific. MarketBeat recorded 34 mentions for RCI Hospitality and 4 mentions for JAKKS Pacific. JAKKS Pacific's average media sentiment score of 0.96 beat RCI Hospitality's score of -0.16 indicating that JAKKS Pacific is being referred to more favorably in the news media.
RCI Hospitality has a net margin of 5.88% compared to JAKKS Pacific's net margin of 5.62%. JAKKS Pacific's return on equity of 15.13% beat RCI Hospitality's return on equity.
RCI Hospitality pays an annual dividend of $0.28 per share and has a dividend yield of 1.0%. JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 5.6%. RCI Hospitality pays out 15.1% of its earnings in the form of a dividend. JAKKS Pacific pays out 29.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. RCI Hospitality has raised its dividend for 4 consecutive years.
Summary
RCI Hospitality beats JAKKS Pacific on 10 of the 18 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding JAKK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NASDAQ:JAKK) was last updated on 9/20/2025 by MarketBeat.com Staff