JAKK vs. RGR, MPX, JOUT, HAS, MAT, BC, PII, FNKO, BHAT, and SRM
Should you be buying JAKKS Pacific stock or one of its competitors? The main competitors of JAKKS Pacific include Sturm, Ruger & Company, Inc. (RGR), Marine Products (MPX), Johnson Outdoors (JOUT), Hasbro (HAS), Mattel (MAT), Brunswick (BC), Polaris (PII), Funko (FNKO), Fujian Blue Hat Interactive Entertainment Technology (BHAT), and SRM Entertainment (SRM).
JAKKS Pacific vs.
JAKKS Pacific (NASDAQ:JAKK) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their analyst recommendations, community ranking, valuation, earnings, profitability, institutional ownership, media sentiment, risk and dividends.
JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 4.8%. Sturm, Ruger & Company, Inc. pays an annual dividend of $0.72 per share and has a dividend yield of 2.0%. JAKKS Pacific pays out 24.6% of its earnings in the form of a dividend. Sturm, Ruger & Company, Inc. pays out 39.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. JAKKS Pacific is clearly the better dividend stock, given its higher yield and lower payout ratio.
JAKKS Pacific has a beta of 1.02, indicating that its stock price is 2% more volatile than the S&P 500. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.2, indicating that its stock price is 80% less volatile than the S&P 500.
44.4% of JAKKS Pacific shares are owned by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. 3.9% of JAKKS Pacific shares are owned by insiders. Comparatively, 3.5% of Sturm, Ruger & Company, Inc. shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
JAKKS Pacific presently has a consensus price target of $43.50, suggesting a potential upside of 108.73%. Given JAKKS Pacific's stronger consensus rating and higher probable upside, analysts plainly believe JAKKS Pacific is more favorable than Sturm, Ruger & Company, Inc..
Sturm, Ruger & Company, Inc. has a net margin of 5.70% compared to JAKKS Pacific's net margin of 5.10%. JAKKS Pacific's return on equity of 15.87% beat Sturm, Ruger & Company, Inc.'s return on equity.
In the previous week, JAKKS Pacific had 4 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 7 mentions for JAKKS Pacific and 3 mentions for Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc.'s average media sentiment score of 1.73 beat JAKKS Pacific's score of 0.35 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the news media.
Sturm, Ruger & Company, Inc. has lower revenue, but higher earnings than JAKKS Pacific. JAKKS Pacific is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.
JAKKS Pacific received 89 more outperform votes than Sturm, Ruger & Company, Inc. when rated by MarketBeat users. However, 66.06% of users gave Sturm, Ruger & Company, Inc. an outperform vote while only 65.93% of users gave JAKKS Pacific an outperform vote.
Summary
JAKKS Pacific beats Sturm, Ruger & Company, Inc. on 14 of the 21 factors compared between the two stocks.
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New MarketBeat Followers Over Time
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Media Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NASDAQ:JAKK) was last updated on 5/20/2025 by MarketBeat.com Staff
