JAKK vs. RICK, RGR, JOUT, MPX, HAS, MAT, BC, PII, BHAT, and GDEN
Should you be buying JAKKS Pacific stock or one of its competitors? The main competitors of JAKKS Pacific include RCI Hospitality (RICK), Sturm, Ruger & Company, Inc. (RGR), Johnson Outdoors (JOUT), Marine Products (MPX), Hasbro (HAS), Mattel (MAT), Brunswick (BC), Polaris (PII), Blue Hat Interactive Entertainment Technology (BHAT), and Golden Entertainment (GDEN).
JAKKS Pacific vs. Its Competitors
JAKKS Pacific (NASDAQ:JAKK) and RCI Hospitality (NASDAQ:RICK) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, dividends, valuation, profitability, risk, analyst recommendations, media sentiment and institutional ownership.
RCI Hospitality has a net margin of 5.88% compared to JAKKS Pacific's net margin of 5.62%. JAKKS Pacific's return on equity of 15.13% beat RCI Hospitality's return on equity.
In the previous week, JAKKS Pacific had 2 more articles in the media than RCI Hospitality. MarketBeat recorded 4 mentions for JAKKS Pacific and 2 mentions for RCI Hospitality. RCI Hospitality's average media sentiment score of 1.89 beat JAKKS Pacific's score of 0.86 indicating that RCI Hospitality is being referred to more favorably in the news media.
JAKKS Pacific currently has a consensus target price of $41.00, suggesting a potential upside of 126.90%. RCI Hospitality has a consensus target price of $98.00, suggesting a potential upside of 185.55%. Given RCI Hospitality's stronger consensus rating and higher possible upside, analysts plainly believe RCI Hospitality is more favorable than JAKKS Pacific.
JAKKS Pacific has higher revenue and earnings than RCI Hospitality. JAKKS Pacific is trading at a lower price-to-earnings ratio than RCI Hospitality, indicating that it is currently the more affordable of the two stocks.
JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 5.5%. RCI Hospitality pays an annual dividend of $0.28 per share and has a dividend yield of 0.8%. JAKKS Pacific pays out 29.5% of its earnings in the form of a dividend. RCI Hospitality pays out 15.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. RCI Hospitality has raised its dividend for 4 consecutive years.
44.4% of JAKKS Pacific shares are owned by institutional investors. Comparatively, 53.8% of RCI Hospitality shares are owned by institutional investors. 3.9% of JAKKS Pacific shares are owned by company insiders. Comparatively, 9.6% of RCI Hospitality shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.
JAKKS Pacific has a beta of 1.37, meaning that its share price is 37% more volatile than the S&P 500. Comparatively, RCI Hospitality has a beta of 1.17, meaning that its share price is 17% more volatile than the S&P 500.
Summary
RCI Hospitality beats JAKKS Pacific on 10 of the 18 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding JAKK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NASDAQ:JAKK) was last updated on 9/15/2025 by MarketBeat.com Staff