JAKKS Pacific (JAKK) Competitors

RCI Hospitality (NASDAQ:RICK) and JAKKS Pacific (NASDAQ:JAKK) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their profitability, earnings, valuation, institutional ownership, dividends, media sentiment, analyst recommendations and risk.

Is RICK or JAKK more profitable?

RCI Hospitality has a net margin of 5.88% compared to JAKKS Pacific's net margin of 5.62%. JAKKS Pacific's return on equity of 15.13% beat RCI Hospitality's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
RCI Hospitality	5.88%	6.19%	2.81%
JAKKS Pacific	5.62%	15.13%	8.03%

Do analysts prefer RICK or JAKK?

RCI Hospitality presently has a consensus price target of $98.00, indicating a potential upside of 268.28%. JAKKS Pacific has a consensus price target of $41.00, indicating a potential upside of 131.90%. Given RCI Hospitality's higher probable upside, equities research analysts plainly believe RCI Hospitality is more favorable than JAKKS Pacific.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
RCI Hospitality	1 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
JAKKS Pacific	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

Does the media prefer RICK or JAKK?

In the previous week, RCI Hospitality had 14 more articles in the media than JAKKS Pacific. MarketBeat recorded 25 mentions for RCI Hospitality and 11 mentions for JAKKS Pacific. JAKKS Pacific's average media sentiment score of 0.33 beat RCI Hospitality's score of 0.15 indicating that JAKKS Pacific is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
RCI Hospitality	0 Very Positive mention(s)	4 Positive mention(s)	18 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
JAKKS Pacific	2 Very Positive mention(s)	2 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Which has better valuation & earnings, RICK or JAKK?

JAKKS Pacific has higher revenue and earnings than RCI Hospitality. JAKKS Pacific is trading at a lower price-to-earnings ratio than RCI Hospitality, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
RCI Hospitality	$295.60M	0.78	$3.01M	$1.86	14.31
JAKKS Pacific	$691.04M	0.29	$33.92M	$3.39	5.22

Which has more volatility and risk, RICK or JAKK?

RCI Hospitality has a beta of 1.17, indicating that its stock price is 17% more volatile than the S&P 500. Comparatively, JAKKS Pacific has a beta of 1.36, indicating that its stock price is 36% more volatile than the S&P 500.

Is RICK or JAKK a better dividend stock?

RCI Hospitality pays an annual dividend of $0.28 per share and has a dividend yield of 1.1%. JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 5.7%. RCI Hospitality pays out 15.1% of its earnings in the form of a dividend. JAKKS Pacific pays out 29.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. RCI Hospitality has raised its dividend for 4 consecutive years.

Do insiders and institutionals hold more shares of RICK or JAKK?

53.8% of RCI Hospitality shares are held by institutional investors. Comparatively, 44.4% of JAKKS Pacific shares are held by institutional investors. 9.6% of RCI Hospitality shares are held by company insiders. Comparatively, 3.9% of JAKKS Pacific shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Summary

RCI Hospitality beats JAKKS Pacific on 9 of the 17 factors compared between the two stocks.