Roku (ROKU) Stock Forecast & Price Target

$129.53 +2.86 (+2.26%)

Closing price 05/8/2026 04:00 PM Eastern

Extended Trading

$129.50 -0.03 (-0.02%)

As of 05/8/2026 07:59 PM Eastern

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Roku - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 26 Analyst Ratings

Sell
0

Hold
5

Buy
21

Based on 26 Wall Street analysts who have issued ratings for Roku in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 26 analysts, 5 have given a hold rating, and 21 have given a buy rating for ROKU.

Consensus Price Target

$142.17
9.76% Upside

According to the 26 analysts' twelve-month price targets for Roku, the average price target is $142.17. The highest price target for ROKU is $170.00, while the lowest price target for ROKU is $100.00. The average price target represents a forecasted upside of 9.76% from the current price of $129.53.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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ROKU Analyst Ratings Over Time

Type	Current Forecast 5/9/25 to 5/9/26	1 Month Ago 4/9/25 to 4/9/26	3 Months Ago 2/8/25 to 2/8/26	1 Year Ago 5/9/24 to 5/9/25
Strong Buy	0 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	21 Buy rating(s)	21 Buy rating(s)	22 Buy rating(s)	15 Buy rating(s)
Hold	5 Hold rating(s)	4 Hold rating(s)	5 Hold rating(s)	8 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$142.17	$127.58	$117.63	$87.93
Forecasted Upside	9.76% Upside	27.53% Upside	37.01% Upside	44.32% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

ROKU Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

ROKU Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Roku Stock vs. The Competition

Type	Roku	Consumer Discretionary Companies	S&P 500
Consensus Rating Score	2.81	2.10	2.52
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	9.76% Upside	72.29% Upside	15.51% Upside
News Sentiment Rating	Positive News See Recent ROKU News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
5/4/2026	Citigroup 4 of 5 stars	Jason Bazinet 2 of 5 stars	Boost Target	Neutral	$100.00 ➝ $120.00	-5.15%
5/1/2026	Morgan Stanley 3 of 5 stars		Reiterated Rating	Overweight	$150.00	+23.04%
5/1/2026	Wedbush 5 of 5 stars	Alicia Reese 3 of 5 stars	Boost Target	Outperform	$140.00 ➝ $155.00	+30.45%
5/1/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform	$145.00	+22.03%
5/1/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Thomas Champion Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$140.00 ➝ $148.00	+26.97%
5/1/2026	Guggenheim Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Morris Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$130.00 ➝ $140.00	+20.11%
5/1/2026	Pivotal Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy	$140.00 ➝ $160.00	+37.27%
5/1/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Steven Cahall Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$137.00 ➝ $167.00	+35.83%
5/1/2026	Citizens Jmp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Matthew Condon Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Market Outperform	$160.00 ➝ $170.00	+40.76%
5/1/2026	Benchmark Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Daniel L. Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$130.00 ➝ $160.00	+37.27%

5/1/2026	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Justin Patterson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$140.00 ➝ $150.00	+28.69%
5/1/2026	Susquehanna Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Shyam Patil Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Positive	$130.00 ➝ $160.00	+37.27%
5/1/2026	Needham & Company LLC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Laura Martin Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$110.00 ➝ $140.00	+20.11%
5/1/2026	Rosenblatt Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Barton Crockett Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$118.00 ➝ $150.00	+28.69%
4/17/2026	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Vikram Kesavabhotla Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$120.00 ➝ $130.00	+16.21%
4/14/2026	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Strong-Buy ➝ Hold
4/13/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	James Heaney Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$135.00 ➝ $140.00	+35.46%
3/2/2026	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$160.00	+62.59%
2/17/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Sell (D-) ➝ Hold (C-)
2/13/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform	$150.00	+71.45%
2/13/2026	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jason Helfstein Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$105.00 ➝ $120.00	+44.70%
2/13/2026	Moffett Nathanson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Neutral	$100.00	+20.58%
1/12/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ruplu Bhattacharya Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$115.00 ➝ $140.00	+29.79%
1/5/2026	Arete Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	David Mak Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Neutral ➝ Buy	$73.00 ➝ $132.00	+21.41%
12/12/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Cory Carpenter Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$115.00 ➝ $125.00	+15.92%
10/31/2025	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Market Perform
6/17/2025	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alan Gould Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Buy	$80.00 ➝ $100.00	+21.70%
4/7/2025	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Hamilton Faber Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Neutral ➝ Buy	$100.00	+80.90%
3/28/2025	FBN Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	M. Thornton Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Outperform	$93.00	+22.29%
3/23/2025	Compass Point Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Buy
10/31/2024	Macquarie Infrastructure Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	T. Nollen Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$90.00 ➝ $90.00	+41.04%
9/12/2024	Wolfe Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Peter Supino Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Peer Perform ➝ Outperform	$93.00	+32.57%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 02:24 AM ET.

ROKU Forecast - Frequently Asked Questions

According to the research reports of 26 Wall Street equities research analysts, the average twelve-month stock price forecast for Roku is $142.17, with a high forecast of $170.00 and a low forecast of $100.00.

26 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Roku in the last year. There are currently 5 hold ratings and 21 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" ROKU shares.

According to analysts, Roku's stock has a predicted upside of 9.76% based on their 12-month stock forecasts.

Over the previous 90 days, Roku's stock had 3 upgrades and 1 downgrade by analysts.

Roku has been rated by research analysts at Benchmark, Citigroup, Citizens Jmp, Evercore, Guggenheim, Jefferies Financial Group, KeyCorp, Moffett Nathanson, Morgan Stanley, Needham & Company LLC, Oppenheimer, Piper Sandler, Pivotal Research, Robert W. Baird, Rosenblatt Securities, Stifel Nicolaus, Susquehanna, UBS Group, Wedbush, Weiss Ratings, Wells Fargo & Company, and Zacks Research in the past 90 days.

Analysts like Roku more than other "consumer discretionary" companies. The consensus rating for Roku is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how ROKU compares to other companies.

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This page (NASDAQ:ROKU) was last updated on 5/9/2026 by MarketBeat.com Staff.

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Roku (ROKU) Stock Forecast & Price Target

Roku - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

ROKU Analyst Ratings Over Time

ROKU Analyst Recommendations By Month

ROKU Price Targets by Month

Roku Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

ROKU Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

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Brokerages With Roku Recommendations

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Roku (ROKU) Stock Forecast & Price Target

Roku - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

ROKU Analyst Ratings Over Time

ROKU Analyst Recommendations By Month

ROKU Price Targets by Month

Roku Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

ROKU Forecast - Frequently Asked Questions

What is Roku's forecast for 2026?

Should I buy or sell Roku stock right now?

Does Roku's stock price have much upside?

Has Roku been upgraded or downgraded by Wall Street analysts recently?

What analysts cover Roku?

Do Wall Street analysts like Roku more than its competitors?

Stock Forecasts and Research Tools

Today's Analyst Ratings

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Brokerages With Roku Recommendations

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