Roku (ROKU) Stock Forecast & Price Target $94.21 -1.12 (-1.17%) Closing price 10/17/2025 04:00 PM EasternExtended Trading$94.30 +0.10 (+0.10%) As of 10/17/2025 07:58 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Analyst Forecasts Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock Roku - Analysts' Recommendations and Stock Price Forecast (2025) How MarketBeat Calculates Price Target and Consensus Rating Consensus Rating Moderate BuyBased on 28 Analyst RatingsSell2Hold7Buy19 Based on 28 Wall Street analysts who have issued ratings for Roku in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 28 analysts, 2 have given a sell rating, 7 have given a hold rating, 17 have given a buy rating, and 2 have given a strong buy rating for ROKU. Consensus Price Target $101.337.56% Upside According to the 28 analysts' twelve-month price targets for Roku, the average price target is $101.33. The highest price target for ROKU is $145.00, while the lowest price target for ROKU is $65.00. The average price target represents a forecasted upside of 7.56% from the current price of $94.21. MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data. Get the Latest News and Ratings for ROKU and Related Stocks Enter your email address to receive the latest news and analysts' ratings for Roku and its competitors. 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ROKU Analyst Ratings Over TimeTypeCurrent Forecast10/19/24 to 10/19/251 Month Ago9/19/24 to 9/19/253 Months Ago7/21/24 to 7/21/251 Year Ago10/20/23 to 10/19/24Strong Buy2 Strong Buy rating(s)2 Strong Buy rating(s)2 Strong Buy rating(s)0 Strong Buy rating(s)Buy17 Buy rating(s)17 Buy rating(s)17 Buy rating(s)12 Buy rating(s)Hold7 Hold rating(s)7 Hold rating(s)7 Hold rating(s)9 Hold rating(s)Sell2 Sell rating(s)1 Sell rating(s)1 Sell rating(s)2 Sell rating(s)Consensus Price Target$101.33$101.33$93.92$81.24Forecasted Upside7.56% Upside-0.44% Downside2.43% Upside1.46% UpsideConsensus RatingModerate BuyModerate BuyModerate BuyHold ROKU Analyst Recommendations By MonthAnalyst Ratings Chart DescriptionThe chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.Skip Chart & View Analyst Rating History ROKU Price Targets by MonthAverage Share Price and Price Target by Month Chart DescriptionThe chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table Roku Stock vs. The CompetitionTypeRokuConsumer Discretionary CompaniesS&P 500Consensus Rating Score 2.68 2.16 2.52Consensus RatingModerate BuyHoldModerate BuyPredicted Upside7.56% Upside291.74% Upside13.60% UpsideNews Sentiment RatingNeutral NewsSee Recent ROKU NewsPositive NewsPositive News Recent Analyst Forecasts and Stock Ratings All Ratings Strong Buy Buy Hold Sell Rating Show All Upside > 100% Upside 50% - 100% Upside 20% - 50% Upside 10% - 20% Upside 0% - 10% Downside 0% - 10% Downside 10% - 20% Downside 20% - 50% Downside 50% - 100% Downside > 100% Upside/Downside All Actions Upgrades Downgrades Initiates Coverage Raises Target Lowers Target Reiterates Rating Action Custom Range 1 Month 3 Months 6 Months Year-to-Date 1 Year 3 Years 5 Years Time Frame Start Date End Date Most Recent from Each Brokerage All Show Export to Excel DateBrokerageAnalystActionRatingPrice TargetReport Date Upside/DownsideDetails10/8/2025Weiss Ratings0 of 5 stars Reiterated RatingSell (D-)10/2/2025JMP Securities3 of 5 starsMatthew Condon Not RatedReiterated RatingMarket Outperform$145.00+40.00%10/1/2025Needham & Company LLC3 of 5 starsLaura Martin1 of 5 starsReiterated RatingBuy$110.00+9.86%9/18/2025CitigroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingJason BazinetSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetNeutral$85.00 ➝ $100.00+0.70%8/1/2025JPMorgan Chase & Co.Subscribe to MarketBeat All Access for the firm's recommendation accuracy ratingCory CarpenterSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetOverweight$100.00 ➝ $105.00+29.60%8/1/2025UBS GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingJohn HodulikSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetNeutral$72.00 ➝ $95.00+15.62%8/1/2025Wells Fargo & CompanySubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingSteven CahallSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetOverweight$100.00 ➝ $113.00+38.43%8/1/2025GuggenheimSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingMichael MorrisSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetBuy$100.00 ➝ $105.00+29.20%8/1/2025SusquehannaSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingShyam PatilSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetPositive$85.00 ➝ $110.00+16.82%8/1/2025Pivotal ResearchSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Boost TargetBuy$100.00 ➝ $120.00+27.44% Get the Latest News and Ratings for ROKU and Related StocksEnter your email address below to receive the latest news and analysts' ratings for Roku and its competitors with MarketBeat's FREE daily newsletter. 8/1/2025KeyCorpSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingJustin PattersonSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetOverweight$115.00 ➝ $116.00+23.19%8/1/2025Rosenblatt SecuritiesSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingBarton CrockettSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetNeutral$75.00 ➝ $101.00+7.26%7/28/2025WedbushSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingAlicia ReeseSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingReiterated RatingOutperform$100.00+6.78%7/10/2025Piper SandlerSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingT. ChampionSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetNeutral$65.00 ➝ $84.00-5.45%7/3/2025Bank of AmericaSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingRuplu BhattacharyaSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetBuy$100.00 ➝ $110.00+24.90%6/17/2025Loop CapitalSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingAlan GouldSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingUpgradeHold ➝ Buy$80.00 ➝ $100.00+21.70%5/2/2025BenchmarkSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingDaniel KurnosSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingReiterated RatingBuy$130.00 ➝ $130.00+111.45%5/2/2025Evercore ISISubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingShweta KhajuriaSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingLower TargetIn-Line$105.00 ➝ $80.00+31.37%4/7/2025Redburn AtlanticSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingHamilton FaberSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingUpgradeNeutral ➝ Buy$100.00+80.90%3/28/2025FBN SecuritiesSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingM. ThorntonSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingInitiated CoverageOutperform$93.00+22.29%3/23/2025Compass PointSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Initiated CoverageBuy3/4/2025Moffett NathansonSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingM. NathansonSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingUpgradeSell ➝ Neutral$70.00-12.78%2/20/2025Jefferies Financial GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingJames HeaneySubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingUpgradeUnderperform ➝ Hold$55.00 ➝ $100.00+8.21%1/21/2025Citizens JmpSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingM. CondonSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingUpgradeStrong-Buy11/18/2024Baird R WSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingV. KesavabhotlaSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingUpgradeHold ➝ Strong-Buy11/18/2024Robert W. BairdSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating UpgradeNeutral ➝ Outperform$70.00 ➝ $90.00+30.68%10/31/2024MacquarieSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingT. NollenSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingReiterated RatingOutperform$90.00 ➝ $90.00+41.04%10/29/2024Morgan StanleySubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Boost TargetUnderweight$60.00 ➝ $65.00-14.53%9/12/2024Wolfe ResearchSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingP. SupinoSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingUpgradePeer Perform ➝ Outperform$93.00+32.57%4/29/2024Seaport Res PtnSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingD. JoyceSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingUpgradeNeutral ➝ Buy2/16/2024StephensSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Reiterated RatingOverweight$105.00+44.55%2/16/2024OppenheimerSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating DowngradeOutperform ➝ Market Perform11/27/2023Cannonball ResearchSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating UpgradeNeutral ➝ Buy$116.00+13.23%10/23/2023Truist FinancialSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Lower TargetHold$80.00 ➝ $70.00+15.00%Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 09:01 AM ET. ROKU Forecast - Frequently Asked Questions What is Roku's forecast for 2025? According to the research reports of 28 Wall Street equities research analysts, the average twelve-month stock price forecast for Roku is $101.33, with a high forecast of $145.00 and a low forecast of $65.00. Should I buy or sell Roku stock right now? 28 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Roku in the last twelve months. There are currently 2 sell ratings, 7 hold ratings, 17 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" ROKU shares. Does Roku's stock price have much upside? According to analysts, Roku's stock has a predicted upside of 7.56% based on their 12-month stock forecasts. What analysts cover Roku? Roku has been rated by research analysts at Citigroup, Guggenheim, JMP Securities, JPMorgan Chase & Co., KeyCorp, Needham & Company LLC, Pivotal Research, Rosenblatt Securities, Susquehanna, UBS Group, Wedbush, Weiss Ratings, and Wells Fargo & Company in the past 90 days. Do Wall Street analysts like Roku more than its competitors? Analysts like Roku more than other "consumer discretionary" companies. The consensus rating for Roku is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how ROKU compares to other companies. Stock Forecasts and Research Tools Related Companies AAPL Stock Forecast AMZN Stock Forecast GOOG Stock Forecast GOOGL Stock Forecast NFLX Stock Forecast TTD Stock Forecast ZM Stock Forecast DIS Stock Forecast WMT Stock Forecast WBD Stock Forecast Today's Ratings U.S. Ratings U.K. Ratings Canadian Ratings All Upgrades All Downgrades All Initiations All Price Target Changes Top-Rated Stocks Top Rated Stocks Top-Rated Dividend Stocks Top-Rated Small-Cap Stocks Top-Rated Tech Stocks Most-Upgraded Stocks Most-Downgraded Stocks Lowest-Rated Stocks More Ratings Tools Stock Ratings by Issuer Top-Rated Analysts Top-Rated Brokerages Stock Ratings Screener Free Ratings Newsletter This page (NASDAQ:ROKU) was last updated on 10/19/2025 by MarketBeat.com Staff From Our PartnersINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | Sponsored$100 Trillion “AI Metal” Found in American Ghost TownJeff Brown recently traveled to a ghost town in the middle of an American desert… To investigate what could...Brownstone Research | SponsoredFront-Run Buffett's Shocking Gold MoveA Historic Gold Announcement Is About to Rock Wall Street? 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