Sprouts Farmers Market (SFM) Competitors

Vital Farms (NASDAQ:VITL) and Sprouts Farmers Market (NASDAQ:SFM) are related companies, but which is the better investment? We will contrast the two companies based on the strength of their earnings, dividends, media sentiment, risk, valuation, profitability, analyst recommendations and institutional ownership.

Is VITL or SFM more profitable?

Vital Farms has a net margin of 7.84% compared to Sprouts Farmers Market's net margin of 5.77%. Sprouts Farmers Market's return on equity of 36.53% beat Vital Farms' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Vital Farms	7.84%	18.40%	13.65%
Sprouts Farmers Market	5.77%	36.53%	13.15%

Which has higher earnings & valuation, VITL or SFM?

Sprouts Farmers Market has higher revenue and earnings than Vital Farms. Sprouts Farmers Market is trading at a lower price-to-earnings ratio than Vital Farms, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Vital Farms	$657.95M	3.20	$53.39M	$1.12	42.06
Sprouts Farmers Market	$7.72B	1.70	$380.60M	$4.86	27.59

Does the media favor VITL or SFM?

In the previous week, Sprouts Farmers Market had 12 more articles in the media than Vital Farms. MarketBeat recorded 28 mentions for Sprouts Farmers Market and 16 mentions for Vital Farms. Sprouts Farmers Market's average media sentiment score of 1.14 beat Vital Farms' score of 1.07 indicating that Sprouts Farmers Market is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Vital Farms	11 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Sprouts Farmers Market	19 Very Positive mention(s)	2 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do insiders & institutionals hold more shares of VITL or SFM?

98.6% of Vital Farms shares are owned by institutional investors. 21.3% of Vital Farms shares are owned by insiders. Comparatively, 1.1% of Sprouts Farmers Market shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Which has more risk & volatility, VITL or SFM?

Vital Farms has a beta of 0.93, indicating that its share price is 7% less volatile than the S&P 500. Comparatively, Sprouts Farmers Market has a beta of 0.86, indicating that its share price is 14% less volatile than the S&P 500.

Do analysts rate VITL or SFM?

Vital Farms presently has a consensus price target of $49.80, suggesting a potential upside of 5.71%. Sprouts Farmers Market has a consensus price target of $173.73, suggesting a potential upside of 29.56%. Given Sprouts Farmers Market's higher possible upside, analysts clearly believe Sprouts Farmers Market is more favorable than Vital Farms.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Vital Farms	0 Sell rating(s)	0 Hold rating(s)	11 Buy rating(s)	0 Strong Buy rating(s)	3.00
Sprouts Farmers Market	0 Sell rating(s)	7 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	2.53

Summary

Vital Farms beats Sprouts Farmers Market on 9 of the 16 factors compared between the two stocks.