Sprouts Farmers Market (SFM) Competitors

Sprouts Farmers Market (NASDAQ:SFM) and Vital Farms (NASDAQ:VITL) are related companies, but which is the superior business? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, media sentiment, institutional ownership, earnings, profitability, valuation and risk.

Which has more risk & volatility, SFM or VITL?

Sprouts Farmers Market has a beta of 0.78, meaning that its stock price is 22% less volatile than the S&P 500. Comparatively, Vital Farms has a beta of 0.94, meaning that its stock price is 6% less volatile than the S&P 500.

Which has preferable valuation and earnings, SFM or VITL?

Sprouts Farmers Market has higher revenue and earnings than Vital Farms. Sprouts Farmers Market is trading at a lower price-to-earnings ratio than Vital Farms, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sprouts Farmers Market	$7.72B	1.86	$380.60M	$4.86	30.28
Vital Farms	$606.31M	3.67	$53.39M	$1.12	44.51

Does the media prefer SFM or VITL?

In the previous week, Sprouts Farmers Market had 23 more articles in the media than Vital Farms. MarketBeat recorded 38 mentions for Sprouts Farmers Market and 15 mentions for Vital Farms. Sprouts Farmers Market's average media sentiment score of 1.09 beat Vital Farms' score of 0.96 indicating that Sprouts Farmers Market is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sprouts Farmers Market	23 Very Positive mention(s)	2 Positive mention(s)	6 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Vital Farms	9 Very Positive mention(s)	2 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do insiders and institutionals hold more shares of SFM or VITL?

98.6% of Vital Farms shares are held by institutional investors. 1.1% of Sprouts Farmers Market shares are held by insiders. Comparatively, 21.3% of Vital Farms shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Is SFM or VITL more profitable?

Vital Farms has a net margin of 7.84% compared to Sprouts Farmers Market's net margin of 5.77%. Sprouts Farmers Market's return on equity of 36.53% beat Vital Farms' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sprouts Farmers Market	5.77%	36.53%	13.15%
Vital Farms	7.84%	18.40%	13.65%

Do analysts recommend SFM or VITL?

Sprouts Farmers Market presently has a consensus price target of $173.73, suggesting a potential upside of 18.05%. Vital Farms has a consensus price target of $48.20, suggesting a potential downside of 3.31%. Given Sprouts Farmers Market's higher possible upside, equities analysts clearly believe Sprouts Farmers Market is more favorable than Vital Farms.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sprouts Farmers Market	0 Sell rating(s)	7 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	2.53
Vital Farms	0 Sell rating(s)	0 Hold rating(s)	11 Buy rating(s)	0 Strong Buy rating(s)	3.00

Summary

Vital Farms beats Sprouts Farmers Market on 9 of the 16 factors compared between the two stocks.