Sprouts Farmers Market (SFM) Competitors $122.75 -0.61 (-0.49%) Closing price 09/18/2025 04:00 PM EasternExtended Trading$124.08 +1.33 (+1.09%) As of 09/18/2025 07:56 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock SFM vs. VITL, PFGC, JD, CDW, BURL, CHWY, BJ, W, ACI, and FNDShould you be buying Sprouts Farmers Market stock or one of its competitors? The main competitors of Sprouts Farmers Market include Vital Farms (VITL), Performance Food Group (PFGC), JD.com (JD), CDW (CDW), Burlington Stores (BURL), Chewy (CHWY), BJ's Wholesale Club (BJ), Wayfair (W), Albertsons Companies (ACI), and Floor & Decor (FND). Sprouts Farmers Market vs. Its Competitors Vital Farms Performance Food Group JD.com CDW Burlington Stores Chewy BJ's Wholesale Club Wayfair Albertsons Companies Floor & Decor Sprouts Farmers Market (NASDAQ:SFM) and Vital Farms (NASDAQ:VITL) are related companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, dividends, valuation, risk, earnings, profitability, media sentiment and institutional ownership. Does the media prefer SFM or VITL? In the previous week, Sprouts Farmers Market had 21 more articles in the media than Vital Farms. MarketBeat recorded 33 mentions for Sprouts Farmers Market and 12 mentions for Vital Farms. Sprouts Farmers Market's average media sentiment score of 1.14 beat Vital Farms' score of 1.02 indicating that Sprouts Farmers Market is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Sprouts Farmers Market 24 Very Positive mention(s) 2 Positive mention(s) 4 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Vital Farms 8 Very Positive mention(s) 2 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do insiders and institutionals hold more shares of SFM or VITL? 98.6% of Vital Farms shares are owned by institutional investors. 1.1% of Sprouts Farmers Market shares are owned by company insiders. Comparatively, 21.3% of Vital Farms shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth. Do analysts recommend SFM or VITL? Sprouts Farmers Market presently has a consensus target price of $173.73, suggesting a potential upside of 41.53%. Vital Farms has a consensus target price of $49.80, suggesting a potential upside of 7.86%. Given Sprouts Farmers Market's higher possible upside, equities analysts clearly believe Sprouts Farmers Market is more favorable than Vital Farms.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Sprouts Farmers Market 0 Sell rating(s) 7 Hold rating(s) 8 Buy rating(s) 0 Strong Buy rating(s) 2.53Vital Farms 0 Sell rating(s) 0 Hold rating(s) 12 Buy rating(s) 0 Strong Buy rating(s) 3.00 Is SFM or VITL more profitable? Vital Farms has a net margin of 7.84% compared to Sprouts Farmers Market's net margin of 5.77%. Sprouts Farmers Market's return on equity of 36.53% beat Vital Farms' return on equity.Company Net Margins Return on Equity Return on Assets Sprouts Farmers Market5.77% 36.53% 13.15% Vital Farms 7.84%18.40%13.65% Which has more risk and volatility, SFM or VITL? Sprouts Farmers Market has a beta of 0.86, meaning that its share price is 14% less volatile than the S&P 500. Comparatively, Vital Farms has a beta of 0.94, meaning that its share price is 6% less volatile than the S&P 500. Which has stronger valuation and earnings, SFM or VITL? Sprouts Farmers Market has higher revenue and earnings than Vital Farms. Sprouts Farmers Market is trading at a lower price-to-earnings ratio than Vital Farms, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioSprouts Farmers Market$7.72B1.55$380.60M$4.8625.26Vital Farms$606.31M3.40$53.39M$1.1241.22 SummaryVital Farms beats Sprouts Farmers Market on 9 of the 16 factors compared between the two stocks. Get Sprouts Farmers Market News Delivered to You Automatically Sign up to receive the latest news and ratings for SFM and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding SFM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart SFM vs. The Competition Export to ExcelMetricSprouts Farmers MarketFOOD ITEMS IndustryRetail SectorNASDAQ ExchangeMarket Cap$12.06B$4.60B$28.12B$10.28BDividend YieldN/A3.11%172.49%4.64%P/E Ratio25.2621.0620.7426.97Price / Sales1.550.828.77128.91Price / Cash18.8411.0264.8360.63Price / Book9.293.614.916.37Net Income$380.60M$125.01M$872.22M$271.46M7 Day Performance-9.73%-2.27%3.81%2.53%1 Month Performance-16.64%-2.60%8.06%9.42%1 Year Performance16.42%20.18%19.70%30.16% Sprouts Farmers Market Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)SFMSprouts Farmers Market4.3929 of 5 stars$122.75-0.5%$173.73+41.5%+17.1%$12.06B$7.72B25.2635,000Positive NewsVITLVital Farms3.9399 of 5 stars$47.25-7.6%$49.80+5.4%+44.4%$2.11B$606.31M42.19290Positive NewsAnalyst ForecastGap UpHigh Trading VolumePFGCPerformance Food Group4.1469 of 5 stars$105.09-0.3%$109.67+4.4%+43.2%$16.45B$63.30B48.4343,000JDJD.com4.8727 of 5 stars$32.85+4.5%$43.31+31.8%+31.4%$45.88B$158.76B9.23465,626CDWCDW4.8507 of 5 stars$167.85-1.1%$202.00+20.3%-26.5%$22.00B$21.00B20.8515,100Positive NewsBURLBurlington Stores4.7842 of 5 stars$289.79-0.5%$344.29+18.8%-2.3%$18.27B$10.63B34.2177,532CHWYChewy4.0562 of 5 stars$41.59-1.7%$43.94+5.7%+24.2%$17.27B$11.86B46.7418,000Analyst RevisionBJBJ's Wholesale Club2.6015 of 5 stars$99.03+2.1%$113.18+14.3%+21.9%$13.05B$20.50B22.7133,000Positive NewsInsider TradeWWayfair3.401 of 5 stars$87.13-2.8%$69.19-20.6%+74.1%$11.30B$11.85B-36.3013,500Trending NewsAnalyst ForecastACIAlbertsons Companies4.1595 of 5 stars$19.24+0.9%$23.94+24.4%-1.1%$10.77B$80.39B11.73195,000Positive NewsFNDFloor & Decor2.9949 of 5 stars$87.55+0.1%$88.56+1.2%-25.9%$9.43B$4.46B44.9013,690Analyst Forecast Related Companies and Tools Related Companies VITL Alternatives PFGC Alternatives JD Alternatives CDW Alternatives BURL Alternatives CHWY Alternatives BJ Alternatives W Alternatives ACI Alternatives FND Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:SFM) was last updated on 9/19/2025 by MarketBeat.com Staff From Our PartnersTrump’s national nightmare is herePorter Stansberry and Jeff Brown say a new U.S. national emergency is already underway — and it could trigger ...Porter & Company | SponsoredHe Called Nvidia at $1.10. 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