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TrustCo Bank Corp NY (TRST) Competitors

TrustCo Bank Corp NY logo
$56.83 -0.37 (-0.65%)
As of 08/21/2026 04:00 PM Eastern

TRST vs. BUSE, GSBC, NWBI, STBA, and THFF

Should you buy TrustCo Bank Corp NY stock or one of its competitors? TrustCo Bank Corp NY's main competitors and comparable companies include First Busey (BUSE), Great Southern Bancorp (GSBC), Northwest Bancshares (NWBI), S&T Bancorp (STBA), and First Financial Corporation Indiana (THFF). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "regional banks" industry.

How does TrustCo Bank Corp NY compare to First Busey?

First Busey (NASDAQ:BUSE) and TrustCo Bank Corp NY (NASDAQ:TRST) are both finance companies, but which is the superior business? We will contrast the two companies based on the strength of their media sentiment, earnings, analyst recommendations, dividends, risk, institutional ownership, profitability and valuation.

First Busey has a beta of 0.72, indicating that its share price is 28% less volatile than the broader market. Comparatively, TrustCo Bank Corp NY has a beta of 0.62, indicating that its share price is 38% less volatile than the broader market.

In the previous week, TrustCo Bank Corp NY had 1 more articles in the media than First Busey. MarketBeat recorded 4 mentions for TrustCo Bank Corp NY and 3 mentions for First Busey. TrustCo Bank Corp NY's average media sentiment score of 1.08 beat First Busey's score of 0.91 indicating that TrustCo Bank Corp NY is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
First Busey
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
TrustCo Bank Corp NY
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

First Busey pays an annual dividend of $1.04 per share and has a dividend yield of 3.4%. TrustCo Bank Corp NY pays an annual dividend of $1.52 per share and has a dividend yield of 2.7%. First Busey pays out 43.0% of its earnings in the form of a dividend. TrustCo Bank Corp NY pays out 42.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Busey has increased its dividend for 10 consecutive years. First Busey is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

First Busey currently has a consensus price target of $32.00, indicating a potential upside of 5.61%. Given First Busey's higher probable upside, equities research analysts clearly believe First Busey is more favorable than TrustCo Bank Corp NY.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Busey
0 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.86
TrustCo Bank Corp NY
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00

56.5% of First Busey shares are owned by institutional investors. Comparatively, 68.6% of TrustCo Bank Corp NY shares are owned by institutional investors. 3.8% of First Busey shares are owned by insiders. Comparatively, 3.4% of TrustCo Bank Corp NY shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

TrustCo Bank Corp NY has a net margin of 22.76% compared to First Busey's net margin of 21.00%. First Busey's return on equity of 10.48% beat TrustCo Bank Corp NY's return on equity.

Company Net Margins Return on Equity Return on Assets
First Busey21.00% 10.48% 1.40%
TrustCo Bank Corp NY 22.76%9.62%1.01%

First Busey has higher revenue and earnings than TrustCo Bank Corp NY. First Busey is trading at a lower price-to-earnings ratio than TrustCo Bank Corp NY, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Busey$1.04B2.40$135.26M$2.4212.52
TrustCo Bank Corp NY$278.36M3.48$61.14M$3.6015.79

Summary

First Busey beats TrustCo Bank Corp NY on 11 of the 20 factors compared between the two stocks.

How does TrustCo Bank Corp NY compare to Great Southern Bancorp?

Great Southern Bancorp (NASDAQ:GSBC) and TrustCo Bank Corp NY (NASDAQ:TRST) are both small-cap finance companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, dividends, valuation, media sentiment, earnings, risk, analyst recommendations and profitability.

Great Southern Bancorp has higher revenue and earnings than TrustCo Bank Corp NY. Great Southern Bancorp is trading at a lower price-to-earnings ratio than TrustCo Bank Corp NY, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Great Southern Bancorp$342.78M2.52$70.97M$6.0213.14
TrustCo Bank Corp NY$278.36M3.48$61.14M$3.6015.79

Great Southern Bancorp pays an annual dividend of $1.72 per share and has a dividend yield of 2.2%. TrustCo Bank Corp NY pays an annual dividend of $1.52 per share and has a dividend yield of 2.7%. Great Southern Bancorp pays out 28.6% of its earnings in the form of a dividend. TrustCo Bank Corp NY pays out 42.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

41.7% of Great Southern Bancorp shares are owned by institutional investors. Comparatively, 68.6% of TrustCo Bank Corp NY shares are owned by institutional investors. 29.8% of Great Southern Bancorp shares are owned by insiders. Comparatively, 3.4% of TrustCo Bank Corp NY shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

TrustCo Bank Corp NY has a net margin of 22.76% compared to Great Southern Bancorp's net margin of 20.72%. Great Southern Bancorp's return on equity of 10.83% beat TrustCo Bank Corp NY's return on equity.

Company Net Margins Return on Equity Return on Assets
Great Southern Bancorp20.72% 10.83% 1.22%
TrustCo Bank Corp NY 22.76%9.62%1.01%

In the previous week, TrustCo Bank Corp NY had 1 more articles in the media than Great Southern Bancorp. MarketBeat recorded 4 mentions for TrustCo Bank Corp NY and 3 mentions for Great Southern Bancorp. TrustCo Bank Corp NY's average media sentiment score of 1.08 beat Great Southern Bancorp's score of 0.56 indicating that TrustCo Bank Corp NY is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Great Southern Bancorp
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
TrustCo Bank Corp NY
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Great Southern Bancorp has a beta of 0.49, suggesting that its share price is 51% less volatile than the broader market. Comparatively, TrustCo Bank Corp NY has a beta of 0.62, suggesting that its share price is 38% less volatile than the broader market.

Great Southern Bancorp currently has a consensus target price of $74.00, suggesting a potential downside of 6.47%. Given Great Southern Bancorp's higher probable upside, analysts plainly believe Great Southern Bancorp is more favorable than TrustCo Bank Corp NY.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Great Southern Bancorp
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
TrustCo Bank Corp NY
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00

Summary

TrustCo Bank Corp NY beats Great Southern Bancorp on 9 of the 17 factors compared between the two stocks.

How does TrustCo Bank Corp NY compare to Northwest Bancshares?

TrustCo Bank Corp NY (NASDAQ:TRST) and Northwest Bancshares (NASDAQ:NWBI) are both finance companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, valuation, analyst recommendations, media sentiment, dividends, risk, institutional ownership and earnings.

Northwest Bancshares has higher revenue and earnings than TrustCo Bank Corp NY. Northwest Bancshares is trading at a lower price-to-earnings ratio than TrustCo Bank Corp NY, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
TrustCo Bank Corp NY$278.36M3.48$61.14M$3.6015.79
Northwest Bancshares$878.94M2.57$126.01M$1.0314.97

68.6% of TrustCo Bank Corp NY shares are owned by institutional investors. Comparatively, 66.3% of Northwest Bancshares shares are owned by institutional investors. 3.4% of TrustCo Bank Corp NY shares are owned by company insiders. Comparatively, 1.1% of Northwest Bancshares shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

TrustCo Bank Corp NY has a net margin of 22.76% compared to Northwest Bancshares' net margin of 16.26%. Northwest Bancshares' return on equity of 10.25% beat TrustCo Bank Corp NY's return on equity.

Company Net Margins Return on Equity Return on Assets
TrustCo Bank Corp NY22.76% 9.62% 1.01%
Northwest Bancshares 16.26%10.25%1.15%

In the previous week, TrustCo Bank Corp NY and TrustCo Bank Corp NY both had 4 articles in the media. TrustCo Bank Corp NY's average media sentiment score of 1.08 beat Northwest Bancshares' score of 0.91 indicating that TrustCo Bank Corp NY is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
TrustCo Bank Corp NY
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Northwest Bancshares
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

TrustCo Bank Corp NY pays an annual dividend of $1.52 per share and has a dividend yield of 2.7%. Northwest Bancshares pays an annual dividend of $0.80 per share and has a dividend yield of 5.2%. TrustCo Bank Corp NY pays out 42.2% of its earnings in the form of a dividend. Northwest Bancshares pays out 77.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

TrustCo Bank Corp NY has a beta of 0.62, meaning that its stock price is 38% less volatile than the broader market. Comparatively, Northwest Bancshares has a beta of 0.68, meaning that its stock price is 32% less volatile than the broader market.

Northwest Bancshares has a consensus price target of $15.80, indicating a potential upside of 2.46%. Given Northwest Bancshares' higher probable upside, analysts clearly believe Northwest Bancshares is more favorable than TrustCo Bank Corp NY.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
TrustCo Bank Corp NY
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00
Northwest Bancshares
0 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.33

Summary

TrustCo Bank Corp NY beats Northwest Bancshares on 9 of the 17 factors compared between the two stocks.

How does TrustCo Bank Corp NY compare to S&T Bancorp?

TrustCo Bank Corp NY (NASDAQ:TRST) and S&T Bancorp (NASDAQ:STBA) are both small-cap finance companies, but which is the better business? We will contrast the two companies based on the strength of their risk, institutional ownership, earnings, media sentiment, dividends, valuation, analyst recommendations and profitability.

S&T Bancorp has higher revenue and earnings than TrustCo Bank Corp NY. S&T Bancorp is trading at a lower price-to-earnings ratio than TrustCo Bank Corp NY, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
TrustCo Bank Corp NY$278.36M3.48$61.14M$3.6015.79
S&T Bancorp$568.51M3.12$134.23M$3.7613.40

S&T Bancorp has a consensus target price of $51.60, suggesting a potential upside of 2.42%. Given S&T Bancorp's higher probable upside, analysts clearly believe S&T Bancorp is more favorable than TrustCo Bank Corp NY.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
TrustCo Bank Corp NY
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00
S&T Bancorp
0 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.57

S&T Bancorp has a net margin of 24.51% compared to TrustCo Bank Corp NY's net margin of 22.76%. S&T Bancorp's return on equity of 9.74% beat TrustCo Bank Corp NY's return on equity.

Company Net Margins Return on Equity Return on Assets
TrustCo Bank Corp NY22.76% 9.62% 1.01%
S&T Bancorp 24.51%9.74%1.42%

68.6% of TrustCo Bank Corp NY shares are owned by institutional investors. Comparatively, 65.2% of S&T Bancorp shares are owned by institutional investors. 3.4% of TrustCo Bank Corp NY shares are owned by insiders. Comparatively, 1.2% of S&T Bancorp shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

In the previous week, TrustCo Bank Corp NY had 3 more articles in the media than S&T Bancorp. MarketBeat recorded 4 mentions for TrustCo Bank Corp NY and 1 mentions for S&T Bancorp. S&T Bancorp's average media sentiment score of 1.40 beat TrustCo Bank Corp NY's score of 1.08 indicating that S&T Bancorp is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
TrustCo Bank Corp NY
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
S&T Bancorp
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

TrustCo Bank Corp NY has a beta of 0.62, suggesting that its share price is 38% less volatile than the broader market. Comparatively, S&T Bancorp has a beta of 0.84, suggesting that its share price is 16% less volatile than the broader market.

TrustCo Bank Corp NY pays an annual dividend of $1.52 per share and has a dividend yield of 2.7%. S&T Bancorp pays an annual dividend of $1.48 per share and has a dividend yield of 2.9%. TrustCo Bank Corp NY pays out 42.2% of its earnings in the form of a dividend. S&T Bancorp pays out 39.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. S&T Bancorp has increased its dividend for 13 consecutive years. S&T Bancorp is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

S&T Bancorp beats TrustCo Bank Corp NY on 14 of the 20 factors compared between the two stocks.

How does TrustCo Bank Corp NY compare to First Financial Corporation Indiana?

First Financial Corporation Indiana (NASDAQ:THFF) and TrustCo Bank Corp NY (NASDAQ:TRST) are both small-cap finance companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, valuation, analyst recommendations, media sentiment, institutional ownership, earnings, dividends and profitability.

First Financial Corporation Indiana currently has a consensus price target of $86.00, indicating a potential upside of 8.79%. Given First Financial Corporation Indiana's higher possible upside, equities analysts plainly believe First Financial Corporation Indiana is more favorable than TrustCo Bank Corp NY.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Financial Corporation Indiana
0 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.40
TrustCo Bank Corp NY
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00

First Financial Corporation Indiana has a net margin of 23.32% compared to TrustCo Bank Corp NY's net margin of 22.76%. First Financial Corporation Indiana's return on equity of 13.02% beat TrustCo Bank Corp NY's return on equity.

Company Net Margins Return on Equity Return on Assets
First Financial Corporation Indiana23.32% 13.02% 1.43%
TrustCo Bank Corp NY 22.76%9.62%1.01%

In the previous week, First Financial Corporation Indiana had 1 more articles in the media than TrustCo Bank Corp NY. MarketBeat recorded 5 mentions for First Financial Corporation Indiana and 4 mentions for TrustCo Bank Corp NY. First Financial Corporation Indiana's average media sentiment score of 1.28 beat TrustCo Bank Corp NY's score of 1.08 indicating that First Financial Corporation Indiana is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
First Financial Corporation Indiana
4 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
TrustCo Bank Corp NY
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

72.7% of First Financial Corporation Indiana shares are held by institutional investors. Comparatively, 68.6% of TrustCo Bank Corp NY shares are held by institutional investors. 5.0% of First Financial Corporation Indiana shares are held by company insiders. Comparatively, 3.4% of TrustCo Bank Corp NY shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

First Financial Corporation Indiana has higher revenue and earnings than TrustCo Bank Corp NY. First Financial Corporation Indiana is trading at a lower price-to-earnings ratio than TrustCo Bank Corp NY, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Financial Corporation Indiana$347.56M2.70$79.21M$7.1411.07
TrustCo Bank Corp NY$278.36M3.48$61.14M$3.6015.79

First Financial Corporation Indiana pays an annual dividend of $2.24 per share and has a dividend yield of 2.8%. TrustCo Bank Corp NY pays an annual dividend of $1.52 per share and has a dividend yield of 2.7%. First Financial Corporation Indiana pays out 31.4% of its earnings in the form of a dividend. TrustCo Bank Corp NY pays out 42.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Financial Corporation Indiana has increased its dividend for 2 consecutive years. First Financial Corporation Indiana is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

First Financial Corporation Indiana has a beta of 0.42, indicating that its share price is 58% less volatile than the broader market. Comparatively, TrustCo Bank Corp NY has a beta of 0.62, indicating that its share price is 38% less volatile than the broader market.

Summary

First Financial Corporation Indiana beats TrustCo Bank Corp NY on 15 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding TRST and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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TRST vs. The Competition

MetricTrustCo Bank Corp NYBanks IndustryFinance SectorNASDAQ Exchange
Market Cap$967.69M$22.36B$13.63B$12.83B
Dividend Yield2.67%3.18%5.89%10.78%
P/E Ratio15.7927.0227.9220.91
Price / Sales3.489.30522.0196.27
Price / Cash15.6716.0930.7136.90
Price / Book1.521.372.846.42
Net Income$61.14M$2.58B$1.31B$348.89M
7 Day Performance-0.91%-1.08%-0.30%0.08%
1 Month Performance0.67%2.22%2.37%3.88%
1 Year Performance49.95%22.90%9.68%16.98%

TrustCo Bank Corp NY Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
TRST
TrustCo Bank Corp NY
2.7128 of 5 stars
$56.83
-0.6%
N/A+49.9%$967.69M$278.36M15.79820
BUSE
First Busey
4.4373 of 5 stars
$30.92
-0.5%
$32.00
+3.5%
+25.4%$2.58B$1.04B12.781,948
GSBC
Great Southern Bancorp
1.8732 of 5 stars
$79.92
-0.6%
$74.00
-7.4%
+26.3%$876.09M$226.41M13.281,075
NWBI
Northwest Bancshares
3.1015 of 5 stars
$15.64
-0.3%
$15.80
+1.0%
+22.0%$2.31B$878.94M15.182,233
STBA
S&T Bancorp
3.3625 of 5 stars
$50.75
-0.5%
$51.60
+1.7%
+28.5%$1.80B$415.61M13.501,209

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This page (NASDAQ:TRST) was last updated on 8/23/2026 by MarketBeat.com Staff.
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