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TrustCo Bank Corp NY (TRST) Competitors

TrustCo Bank Corp NY logo
$54.68 +0.20 (+0.37%)
Closing price 07/13/2026 04:00 PM Eastern
Extended Trading
$54.94 +0.26 (+0.48%)
As of 04:05 AM Eastern
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TRST vs. BUSE, FRME, GSBC, NWBI, and STBA

Should you buy TrustCo Bank Corp NY stock or one of its competitors? MarketBeat compares TrustCo Bank Corp NY with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with TrustCo Bank Corp NY include First Busey (BUSE), First Merchants (FRME), Great Southern Bancorp (GSBC), Northwest Bancshares (NWBI), and S&T Bancorp (STBA). These companies are all part of the "finance" sector.

How does TrustCo Bank Corp NY compare to First Busey?

First Busey (NASDAQ:BUSE) and TrustCo Bank Corp NY (NASDAQ:TRST) are both finance companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, dividends, earnings, media sentiment, analyst recommendations, profitability, institutional ownership and risk.

TrustCo Bank Corp NY has a net margin of 22.42% compared to First Busey's net margin of 19.16%. First Busey's return on equity of 10.19% beat TrustCo Bank Corp NY's return on equity.

Company Net Margins Return on Equity Return on Assets
First Busey19.16% 10.19% 1.36%
TrustCo Bank Corp NY 22.42%9.21%0.98%

In the previous week, TrustCo Bank Corp NY had 1 more articles in the media than First Busey. MarketBeat recorded 3 mentions for TrustCo Bank Corp NY and 2 mentions for First Busey. First Busey's average media sentiment score of 0.89 beat TrustCo Bank Corp NY's score of 0.38 indicating that First Busey is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
First Busey
0 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
TrustCo Bank Corp NY
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

First Busey has a beta of 0.72, indicating that its share price is 28% less volatile than the broader market. Comparatively, TrustCo Bank Corp NY has a beta of 0.62, indicating that its share price is 38% less volatile than the broader market.

First Busey has higher revenue and earnings than TrustCo Bank Corp NY. First Busey is trading at a lower price-to-earnings ratio than TrustCo Bank Corp NY, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Busey$1.04B2.37$135.26M$2.2513.01
TrustCo Bank Corp NY$278.36M3.43$61.14M$3.4116.04

First Busey currently has a consensus target price of $29.60, suggesting a potential upside of 1.13%. Given First Busey's higher possible upside, research analysts plainly believe First Busey is more favorable than TrustCo Bank Corp NY.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Busey
0 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.67
TrustCo Bank Corp NY
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00

56.5% of First Busey shares are held by institutional investors. Comparatively, 68.6% of TrustCo Bank Corp NY shares are held by institutional investors. 3.8% of First Busey shares are held by company insiders. Comparatively, 3.4% of TrustCo Bank Corp NY shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

First Busey pays an annual dividend of $1.04 per share and has a dividend yield of 3.6%. TrustCo Bank Corp NY pays an annual dividend of $1.52 per share and has a dividend yield of 2.8%. First Busey pays out 46.2% of its earnings in the form of a dividend. TrustCo Bank Corp NY pays out 44.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Busey has increased its dividend for 10 consecutive years. First Busey is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

First Busey beats TrustCo Bank Corp NY on 11 of the 19 factors compared between the two stocks.

How does TrustCo Bank Corp NY compare to First Merchants?

TrustCo Bank Corp NY (NASDAQ:TRST) and First Merchants (NASDAQ:FRME) are both finance companies, but which is the superior investment? We will compare the two companies based on the strength of their analyst recommendations, risk, earnings, profitability, institutional ownership, media sentiment, valuation and dividends.

In the previous week, First Merchants had 2 more articles in the media than TrustCo Bank Corp NY. MarketBeat recorded 5 mentions for First Merchants and 3 mentions for TrustCo Bank Corp NY. First Merchants' average media sentiment score of 1.10 beat TrustCo Bank Corp NY's score of 0.38 indicating that First Merchants is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
TrustCo Bank Corp NY
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
First Merchants
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

TrustCo Bank Corp NY has a beta of 0.62, indicating that its stock price is 38% less volatile than the broader market. Comparatively, First Merchants has a beta of 0.84, indicating that its stock price is 16% less volatile than the broader market.

TrustCo Bank Corp NY pays an annual dividend of $1.52 per share and has a dividend yield of 2.8%. First Merchants pays an annual dividend of $1.48 per share and has a dividend yield of 3.4%. TrustCo Bank Corp NY pays out 44.6% of its earnings in the form of a dividend. First Merchants pays out 43.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Merchants has raised its dividend for 13 consecutive years. First Merchants is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

First Merchants has higher revenue and earnings than TrustCo Bank Corp NY. First Merchants is trading at a lower price-to-earnings ratio than TrustCo Bank Corp NY, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
TrustCo Bank Corp NY$278.36M3.43$61.14M$3.4116.04
First Merchants$1.05B2.59$226M$3.4012.74

68.6% of TrustCo Bank Corp NY shares are held by institutional investors. Comparatively, 73.9% of First Merchants shares are held by institutional investors. 3.4% of TrustCo Bank Corp NY shares are held by company insiders. Comparatively, 1.8% of First Merchants shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

First Merchants has a consensus target price of $49.00, indicating a potential upside of 13.16%. Given First Merchants' higher possible upside, analysts clearly believe First Merchants is more favorable than TrustCo Bank Corp NY.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
TrustCo Bank Corp NY
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00
First Merchants
0 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.33

TrustCo Bank Corp NY has a net margin of 22.42% compared to First Merchants' net margin of 18.87%. First Merchants' return on equity of 9.58% beat TrustCo Bank Corp NY's return on equity.

Company Net Margins Return on Equity Return on Assets
TrustCo Bank Corp NY22.42% 9.21% 0.98%
First Merchants 18.87%9.58%1.21%

Summary

First Merchants beats TrustCo Bank Corp NY on 13 of the 19 factors compared between the two stocks.

How does TrustCo Bank Corp NY compare to Great Southern Bancorp?

TrustCo Bank Corp NY (NASDAQ:TRST) and Great Southern Bancorp (NASDAQ:GSBC) are both small-cap finance companies, but which is the better stock? We will compare the two businesses based on the strength of their media sentiment, valuation, profitability, dividends, analyst recommendations, risk, earnings and institutional ownership.

Great Southern Bancorp has higher revenue and earnings than TrustCo Bank Corp NY. Great Southern Bancorp is trading at a lower price-to-earnings ratio than TrustCo Bank Corp NY, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
TrustCo Bank Corp NY$278.36M3.43$61.14M$3.4116.04
Great Southern Bancorp$342.78M2.46$70.97M$6.3112.29

68.6% of TrustCo Bank Corp NY shares are owned by institutional investors. Comparatively, 41.7% of Great Southern Bancorp shares are owned by institutional investors. 3.4% of TrustCo Bank Corp NY shares are owned by insiders. Comparatively, 29.8% of Great Southern Bancorp shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Great Southern Bancorp has a consensus price target of $65.00, suggesting a potential downside of 16.18%. Given Great Southern Bancorp's higher probable upside, analysts clearly believe Great Southern Bancorp is more favorable than TrustCo Bank Corp NY.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
TrustCo Bank Corp NY
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00
Great Southern Bancorp
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33

TrustCo Bank Corp NY has a beta of 0.62, indicating that its share price is 38% less volatile than the broader market. Comparatively, Great Southern Bancorp has a beta of 0.49, indicating that its share price is 51% less volatile than the broader market.

TrustCo Bank Corp NY pays an annual dividend of $1.52 per share and has a dividend yield of 2.8%. Great Southern Bancorp pays an annual dividend of $1.72 per share and has a dividend yield of 2.2%. TrustCo Bank Corp NY pays out 44.6% of its earnings in the form of a dividend. Great Southern Bancorp pays out 27.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

In the previous week, Great Southern Bancorp had 7 more articles in the media than TrustCo Bank Corp NY. MarketBeat recorded 10 mentions for Great Southern Bancorp and 3 mentions for TrustCo Bank Corp NY. Great Southern Bancorp's average media sentiment score of 1.01 beat TrustCo Bank Corp NY's score of 0.38 indicating that Great Southern Bancorp is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
TrustCo Bank Corp NY
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Great Southern Bancorp
4 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

TrustCo Bank Corp NY has a net margin of 22.42% compared to Great Southern Bancorp's net margin of 21.33%. Great Southern Bancorp's return on equity of 11.29% beat TrustCo Bank Corp NY's return on equity.

Company Net Margins Return on Equity Return on Assets
TrustCo Bank Corp NY22.42% 9.21% 0.98%
Great Southern Bancorp 21.33%11.29%1.25%

Summary

Great Southern Bancorp beats TrustCo Bank Corp NY on 10 of the 17 factors compared between the two stocks.

How does TrustCo Bank Corp NY compare to Northwest Bancshares?

Northwest Bancshares (NASDAQ:NWBI) and TrustCo Bank Corp NY (NASDAQ:TRST) are both finance companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, analyst recommendations, media sentiment, profitability, valuation, earnings, risk and institutional ownership.

In the previous week, TrustCo Bank Corp NY had 1 more articles in the media than Northwest Bancshares. MarketBeat recorded 3 mentions for TrustCo Bank Corp NY and 2 mentions for Northwest Bancshares. Northwest Bancshares' average media sentiment score of 0.94 beat TrustCo Bank Corp NY's score of 0.38 indicating that Northwest Bancshares is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Northwest Bancshares
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
TrustCo Bank Corp NY
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

TrustCo Bank Corp NY has a net margin of 22.42% compared to Northwest Bancshares' net margin of 14.72%. Northwest Bancshares' return on equity of 9.79% beat TrustCo Bank Corp NY's return on equity.

Company Net Margins Return on Equity Return on Assets
Northwest Bancshares14.72% 9.79% 1.11%
TrustCo Bank Corp NY 22.42%9.21%0.98%

Northwest Bancshares presently has a consensus target price of $14.80, suggesting a potential downside of 1.66%. Given Northwest Bancshares' higher probable upside, equities analysts clearly believe Northwest Bancshares is more favorable than TrustCo Bank Corp NY.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Northwest Bancshares
0 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.33
TrustCo Bank Corp NY
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00

Northwest Bancshares has higher revenue and earnings than TrustCo Bank Corp NY. TrustCo Bank Corp NY is trading at a lower price-to-earnings ratio than Northwest Bancshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Northwest Bancshares$878.94M2.51$126.01M$0.9316.18
TrustCo Bank Corp NY$278.36M3.43$61.14M$3.4116.04

Northwest Bancshares pays an annual dividend of $0.80 per share and has a dividend yield of 5.3%. TrustCo Bank Corp NY pays an annual dividend of $1.52 per share and has a dividend yield of 2.8%. Northwest Bancshares pays out 86.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. TrustCo Bank Corp NY pays out 44.6% of its earnings in the form of a dividend.

Northwest Bancshares has a beta of 0.68, meaning that its stock price is 32% less volatile than the broader market. Comparatively, TrustCo Bank Corp NY has a beta of 0.62, meaning that its stock price is 38% less volatile than the broader market.

66.3% of Northwest Bancshares shares are owned by institutional investors. Comparatively, 68.6% of TrustCo Bank Corp NY shares are owned by institutional investors. 1.1% of Northwest Bancshares shares are owned by company insiders. Comparatively, 3.4% of TrustCo Bank Corp NY shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Summary

Northwest Bancshares beats TrustCo Bank Corp NY on 10 of the 18 factors compared between the two stocks.

How does TrustCo Bank Corp NY compare to S&T Bancorp?

S&T Bancorp (NASDAQ:STBA) and TrustCo Bank Corp NY (NASDAQ:TRST) are both small-cap finance companies, but which is the better business? We will compare the two businesses based on the strength of their risk, profitability, earnings, dividends, institutional ownership, media sentiment, analyst recommendations and valuation.

S&T Bancorp has a beta of 0.84, meaning that its stock price is 16% less volatile than the broader market. Comparatively, TrustCo Bank Corp NY has a beta of 0.62, meaning that its stock price is 38% less volatile than the broader market.

S&T Bancorp has a net margin of 23.71% compared to TrustCo Bank Corp NY's net margin of 22.42%. S&T Bancorp's return on equity of 9.35% beat TrustCo Bank Corp NY's return on equity.

Company Net Margins Return on Equity Return on Assets
S&T Bancorp23.71% 9.35% 1.38%
TrustCo Bank Corp NY 22.42%9.21%0.98%

S&T Bancorp pays an annual dividend of $1.48 per share and has a dividend yield of 3.0%. TrustCo Bank Corp NY pays an annual dividend of $1.52 per share and has a dividend yield of 2.8%. S&T Bancorp pays out 41.5% of its earnings in the form of a dividend. TrustCo Bank Corp NY pays out 44.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. S&T Bancorp has increased its dividend for 13 consecutive years. S&T Bancorp is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

S&T Bancorp currently has a consensus target price of $46.60, indicating a potential downside of 4.66%. Given S&T Bancorp's higher probable upside, equities analysts clearly believe S&T Bancorp is more favorable than TrustCo Bank Corp NY.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
S&T Bancorp
0 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.29
TrustCo Bank Corp NY
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00

65.2% of S&T Bancorp shares are owned by institutional investors. Comparatively, 68.6% of TrustCo Bank Corp NY shares are owned by institutional investors. 1.2% of S&T Bancorp shares are owned by company insiders. Comparatively, 3.4% of TrustCo Bank Corp NY shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

In the previous week, TrustCo Bank Corp NY had 1 more articles in the media than S&T Bancorp. MarketBeat recorded 3 mentions for TrustCo Bank Corp NY and 2 mentions for S&T Bancorp. S&T Bancorp's average media sentiment score of 1.47 beat TrustCo Bank Corp NY's score of 0.38 indicating that S&T Bancorp is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
S&T Bancorp
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
TrustCo Bank Corp NY
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

S&T Bancorp has higher revenue and earnings than TrustCo Bank Corp NY. S&T Bancorp is trading at a lower price-to-earnings ratio than TrustCo Bank Corp NY, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
S&T Bancorp$568.51M3.09$134.23M$3.5713.69
TrustCo Bank Corp NY$278.36M3.43$61.14M$3.4116.04

Summary

S&T Bancorp beats TrustCo Bank Corp NY on 13 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding TRST and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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TRST vs. The Competition

MetricTrustCo Bank Corp NYBANKS IndustryFinance SectorNASDAQ Exchange
Market Cap$952.03M$1.20B$14.26B$12.61B
Dividend Yield2.79%2.53%5.70%8.00%
P/E Ratio16.0419.2620.4824.26
Price / Sales3.432.5144.89117.88
Price / Cash15.0224.8919.3449.36
Price / Book1.471.282.256.29
Net Income$61.14M$75.93M$1.13B$330.66M
7 Day Performance-0.05%0.16%-0.32%-1.35%
1 Month Performance-1.03%2.26%0.66%-0.64%
1 Year Performance54.94%24.79%11.82%19.08%

TrustCo Bank Corp NY Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
TRST
TrustCo Bank Corp NY
2.2746 of 5 stars
$54.68
+0.4%
N/A+57.0%$952.03M$278.36M16.04820
BUSE
First Busey
4.1012 of 5 stars
$29.22
-0.9%
$29.60
+1.3%
+22.2%$2.49B$1.04B12.991,948
FRME
First Merchants
4.4356 of 5 stars
$42.84
-1.4%
$49.00
+14.4%
+5.6%$2.74B$1.05B12.602,086
GSBC
Great Southern Bancorp
2.2751 of 5 stars
$77.51
-1.2%
$65.00
-16.1%
+28.7%$854.35M$342.78M12.281,075
NWBI
Northwest Bancshares
3.956 of 5 stars
$15.03
-0.5%
$14.80
-1.5%
+12.3%$2.21B$878.94M16.162,233

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This page (NASDAQ:TRST) was last updated on 7/14/2026 by MarketBeat.com Staff.
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