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Trade Desk (TTD) Stock Forecast & Price Target

Trade Desk logo
$14.06 -0.38 (-2.60%)
As of 12:34 PM Eastern
This is a fair market value price provided by Massive. Learn more.

Trade Desk - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
10
Hold
25
Buy
4

Based on 39 Wall Street analysts who have issued ratings for Trade Desk in the last 12 months, the stock has a consensus rating of "Reduce." Out of the 39 analysts, 10 have given a sell rating, 25 have given a hold rating, and 4 have given a buy rating for TTD.

Consensus Price Target

$19.33
37.54% Upside
According to the 39 analysts' twelve-month price targets for Trade Desk, the average price target is $19.33. The highest price target for TTD is $60.00, while the lowest price target for TTD is $6.00. The average price target represents a forecasted upside of 37.54% from the current price of $14.06.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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TTD Analyst Ratings Over Time

TypeCurrent Forecast
9/8/25 to 9/8/26
1 Month Ago
8/9/25 to 8/9/26
3 Months Ago
6/10/25 to 6/10/26
1 Year Ago
9/8/24 to 9/8/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
4 Buy rating(s)
4 Buy rating(s)
11 Buy rating(s)
20 Buy rating(s)
Hold
25 Hold rating(s)
28 Hold rating(s)
21 Hold rating(s)
10 Hold rating(s)
Sell
10 Sell rating(s)
7 Sell rating(s)
5 Sell rating(s)
3 Sell rating(s)
Consensus Price Target$19.33$20.85$33.91$88.22
Forecasted Upside37.54% Upside51.06% Upside75.80% Upside69.55% Upside
Consensus RatingReduceReduceHoldModerate Buy

TTD Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

TTD Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Trade Desk Stock vs. The Competition

TypeTrade DeskCommunication Services CompaniesBroader Market
Consensus Rating Score
1.85
2.05
2.53
Consensus RatingReduceHoldModerate Buy
Predicted Upside33.97% Upside237.90% Upside14.05% Upside
News Sentiment Rating
Neutral News

See Recent TTD News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
8/11/2026
Zacks Research logo
Zacks Research
5 of 5 stars
 DowngradeHoldStrong Sell
8/10/2026
Morgan Stanley logo
Morgan Stanley
3 of 5 stars
 Set Target$13.00+0.42%
8/10/2026
HSBC Holdings plc logo
HSBC
2 of 5 stars
DowngradeHoldReduce$10.00-27.54%
8/10/2026 DowngradeNeutralUnderperform$10.00-22.75%
8/10/2026Reiterated RatingBuyNeutral$29.00 ➝ $16.00+21.24%
8/7/2026 DowngradeStrong-BuyNeutral$15.00+8.26%
8/7/2026Set TargetBuy$28.00 ➝ $16.00+16.92%
8/7/2026Set TargetSector Perform$20.00 ➝ $12.00-12.31%
8/7/2026DowngradeNeutralSell$21.00 ➝ $11.00-37.75%
8/7/2026 Set Target$6.00-58.53%
8/7/2026Set TargetEqual Weight$20.00 ➝ $12.00-32.09%
8/7/2026DowngradePositiveNeutral$34.00 ➝ $14.00-20.77%
8/7/2026 Reiterated RatingOutperform$16.00-9.45%
8/7/2026DowngradeBuyNeutral$25.00 ➝ $12.00-32.09%
8/7/2026Set TargetOutperformNeutral$9.00-49.07%
8/7/2026DowngradeMarket PerformUnderperform
8/7/2026Set TargetBuyHold$35.00 ➝ $16.00-9.45%
8/7/2026Lower TargetBuy$25.00 ➝ $19.00+44.95%
8/7/2026DowngradeOutperformSector Perform$15.00-15.11%
8/7/2026 DowngradeOutperformMarket Perform$15.00-15.11%
8/7/2026 DowngradeOutperformIn-Line$13.00-26.43%
8/7/2026Lower TargetNeutral$24.00 ➝ $12.00-32.09%
8/7/2026Lower TargetNeutral$20.00 ➝ $14.00-20.77%
8/3/2026Reiterated RatingBuy$30.00 ➝ $20.00+7.98%
6/30/2026 Set TargetNeutralSell$11.60-37.80%
6/16/2026 DowngradeSell (D+)Sell (D)
5/28/2026Initiated CoverageSell$11.00-50.65%
5/8/2026 Reiterated RatingNeutral$24.00+4.33%
5/8/2026Set TargetNeutral$23.00 ➝ $21.00-5.04%
5/8/2026Set Target$21.00-1.15%
5/8/2026DowngradeOutperformMarket Perform
5/8/2026DowngradeOverweightSector Weight
5/8/2026DowngradeOutperformMarket Perform
3/17/2026Reiterated RatingHold
2/26/2026DowngradeBuyHold$75.00 ➝ $25.00-0.64%
2/26/2026 DowngradeNeutralSell$17.00-32.43%
1/27/2026 DowngradeModerate BuyHold
1/23/2026DowngradeOutperformMarket Perform
1/20/2026Lower TargetUnderperform$49.00 ➝ $40.00+14.90%
8/8/2025DowngradeBuyNeutral
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Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 12:22 PM ET.


Should I Buy Trade Desk Stock? TTD Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, September 6, 2026. Please send any questions or comments about these Trade Desk pros and cons to contact@marketbeat.com.

Trade Desk
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in The Trade Desk, Inc.:

  • The company is currently trading at $14.43, which is significantly below its 52-week high of $56.39, presenting a potential value opportunity for investors who believe the recent decline has overcorrected the stock's fundamental worth.
  • The Trade Desk, Inc. has announced a plan to cut approximately 15% of its global workforce, or about 575 employees, which is expected to reduce operating costs and improve execution efficiency as the company reorganizes teams into smaller, more focused units.
  • Joint business partnerships, or JBPs, are emerging as a potential growth engine that could deepen relationships with advertisers and media companies, helping to support revenue growth even as broader macroeconomic pressures weigh on general ad spending.
  • Recent coverage indicates renewed interest in agentic and programmatic advertising, a trend that helped lift shares earlier in the week and suggests that industry-wide technological shifts may eventually translate into sustained revenue growth for the company.
  • The stock has a beta of 1.01, indicating that its volatility is roughly in line with the broader market, which may appeal to investors seeking exposure to the advertising technology sector without taking on significantly higher risk than the overall market index.

Trade Desk
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in The Trade Desk, Inc. for these reasons:

  • The company recently reported adjusted earnings of $0.34 per share, missing the consensus estimate of $0.40, and revenue of $715.1 million, which fell short of expectations of $752.4 million, reinforcing concerns that near-term growth is not meeting investor expectations.
  • Revenue growth has slowed significantly, with the most recent quarter showing only a 3% increase year over year, which is a sharp deceleration from the 17.7% growth seen in the same quarter of the previous year, raising doubts about the sustainability of the company's growth trajectory.
  • Wall Street sentiment has turned negative, with the current consensus rating downgraded to "Reduce" and a consensus price target of $19.33, reflecting widespread analyst concern over slowing revenue growth and soft advertising demand across key categories.
  • Short interest has increased, with 83,623,628 shares shorted as of the most recent record date, representing a short percentage of float of approximately 20.09%, which indicates that a significant portion of the market is betting against the stock's future performance.
  • The stock has experienced a substantial decline, falling nearly 90% from its peak levels, and is currently one of the biggest laggards in the S&P 500 Index for 2026, suggesting that the market is pricing in significant long-term challenges for the company.

TTD Forecast - Frequently Asked Questions

According to the research reports of 39 Wall Street equities research analysts, the average twelve-month stock price forecast for Trade Desk is $19.33, with a high forecast of $60.00 and a low forecast of $6.00.

39 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Trade Desk in the last twelve months. There are currently 10 sell ratings, 25 hold ratings and 4 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "reduce" TTD shares.

According to analysts, Trade Desk's stock has a predicted upside of 37.54% based on their 12-month stock forecasts.

Over the previous 90 days, Trade Desk's stock had 15 downgrades and 1 upgrade by analysts.

Analysts like Trade Desk less than other "communication services" companies. The consensus rating for Trade Desk is Reduce while the average consensus rating for "communication services" companies is Hold. Learn more on how TTD compares to other companies.


MarketBeat monitors more than a dozen sources for Trade Desk analyst ratings, with the most recent rating issued on 9/8/2026.
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