UG vs. GPRO, BRLT, VIOT, PRPL, CPSH, NTZ, SHOT, RAY, NVFY, and ATER
Should you be buying United-Guardian stock or one of its competitors? The main competitors of United-Guardian include GoPro (GPRO), Brilliant Earth Group (BRLT), Viomi Technology (VIOT), PURPLE INNOVATION (PRPL), CPS Technologies (CPSH), Natuzzi (NTZ), Safety Shot (SHOT), Raytech (RAY), Nova Lifestyle (NVFY), and Aterian (ATER). These companies are all part of the "consumer goods" industry.
United-Guardian vs. Its Competitors
United-Guardian (NASDAQ:UG) and GoPro (NASDAQ:GPRO) are both small-cap consumer goods companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, institutional ownership, valuation, earnings, risk, media sentiment, dividends and profitability.
23.2% of United-Guardian shares are owned by institutional investors. Comparatively, 70.1% of GoPro shares are owned by institutional investors. 29.0% of United-Guardian shares are owned by company insiders. Comparatively, 18.4% of GoPro shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
United-Guardian has a net margin of 25.31% compared to GoPro's net margin of -17.93%. United-Guardian's return on equity of 24.98% beat GoPro's return on equity.
United-Guardian has a beta of 0.92, suggesting that its stock price is 8% less volatile than the S&P 500. Comparatively, GoPro has a beta of 1.38, suggesting that its stock price is 38% more volatile than the S&P 500.
GoPro has a consensus target price of $0.75, suggesting a potential upside of 1.76%. Given GoPro's stronger consensus rating and higher probable upside, analysts plainly believe GoPro is more favorable than United-Guardian.
In the previous week, GoPro had 2 more articles in the media than United-Guardian. MarketBeat recorded 3 mentions for GoPro and 1 mentions for United-Guardian. GoPro's average media sentiment score of 0.43 beat United-Guardian's score of 0.00 indicating that GoPro is being referred to more favorably in the news media.
United-Guardian has higher earnings, but lower revenue than GoPro. GoPro is trading at a lower price-to-earnings ratio than United-Guardian, indicating that it is currently the more affordable of the two stocks.
Summary
United-Guardian beats GoPro on 8 of the 15 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding UG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NASDAQ:UG) was last updated on 7/3/2025 by MarketBeat.com Staff