United-Guardian (UG) Competitors $8.21 -0.10 (-1.20%) As of 09:53 AM Eastern Add Compare Share Share Competitors Stock AnalysisChartCompetitorsDividendEarningsHeadlinesOwnershipSEC FilingsShort InterestTrendsBuy This Stock UG vs. BRLT, GPRO, VIOT, PRPL, RAY, NTZ, CPSH, SHOT, NVFY, and ATERShould you be buying United-Guardian stock or one of its competitors? The main competitors of United-Guardian include Brilliant Earth Group (BRLT), GoPro (GPRO), Viomi Technology (VIOT), Purple Innovation (PRPL), Raytech (RAY), Natuzzi (NTZ), CPS Technologies (CPSH), Safety Shot (SHOT), Nova LifeStyle (NVFY), and Aterian (ATER). These companies are all part of the "consumer goods" industry. United-Guardian vs. Its Competitors Brilliant Earth Group GoPro Viomi Technology Purple Innovation Raytech Natuzzi CPS Technologies Safety Shot Nova LifeStyle Aterian Brilliant Earth Group (NASDAQ:BRLT) and United-Guardian (NASDAQ:UG) are both small-cap retail/wholesale companies, but which is the better investment? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, profitability, risk, dividends, valuation, media sentiment, earnings and community ranking. Do analysts rate BRLT or UG? Brilliant Earth Group currently has a consensus target price of $1.80, suggesting a potential upside of 25.00%. Given Brilliant Earth Group's stronger consensus rating and higher probable upside, equities research analysts plainly believe Brilliant Earth Group is more favorable than United-Guardian.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Brilliant Earth Group 0 Sell rating(s) 3 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00United-Guardian 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Is BRLT or UG more profitable? United-Guardian has a net margin of 28.30% compared to Brilliant Earth Group's net margin of 0.50%. United-Guardian's return on equity of 30.25% beat Brilliant Earth Group's return on equity.Company Net Margins Return on Equity Return on Assets Brilliant Earth Group0.50% 3.09% 1.15% United-Guardian 28.30%30.25%26.26% Which has better valuation and earnings, BRLT or UG? United-Guardian has lower revenue, but higher earnings than Brilliant Earth Group. Brilliant Earth Group is trading at a lower price-to-earnings ratio than United-Guardian, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBrilliant Earth Group$418.71M0.34$580K-$0.01-144.00United-Guardian$11.41M3.31$2.58M$0.6313.03 Which has more volatility and risk, BRLT or UG? Brilliant Earth Group has a beta of 1.35, suggesting that its share price is 35% more volatile than the S&P 500. Comparatively, United-Guardian has a beta of 0.93, suggesting that its share price is 7% less volatile than the S&P 500. Does the media favor BRLT or UG? In the previous week, Brilliant Earth Group had 2 more articles in the media than United-Guardian. MarketBeat recorded 3 mentions for Brilliant Earth Group and 1 mentions for United-Guardian. United-Guardian's average media sentiment score of 1.87 beat Brilliant Earth Group's score of 1.51 indicating that United-Guardian is being referred to more favorably in the news media. Company Overall Sentiment Brilliant Earth Group Very Positive United-Guardian Very Positive Do insiders & institutionals have more ownership in BRLT or UG? 70.4% of Brilliant Earth Group shares are owned by institutional investors. Comparatively, 23.2% of United-Guardian shares are owned by institutional investors. 84.5% of Brilliant Earth Group shares are owned by company insiders. Comparatively, 29.0% of United-Guardian shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth. Does the MarketBeat Community believe in BRLT or UG? United-Guardian received 174 more outperform votes than Brilliant Earth Group when rated by MarketBeat users. Likewise, 76.28% of users gave United-Guardian an outperform vote while only 53.03% of users gave Brilliant Earth Group an outperform vote. CompanyUnderperformOutperformBrilliant Earth GroupOutperform Votes3553.03% Underperform Votes3146.97% United-GuardianOutperform Votes20976.28% Underperform Votes6523.72% SummaryUnited-Guardian beats Brilliant Earth Group on 9 of the 17 factors compared between the two stocks. Get United-Guardian News Delivered to You Automatically Sign up to receive the latest news and ratings for UG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding UG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart UG vs. The Competition Export to ExcelMetricUnited-GuardianToilet preparations IndustryMedical SectorNASDAQ ExchangeMarket Cap$37.72M$11.98B$5.60B$8.61BDividend Yield8.54%3.53%5.28%4.18%P/E Ratio10.8019.8627.2219.97Price / Sales3.313.94408.95152.58Price / Cash18.4817.9038.2534.64Price / Book3.3112.817.114.68Net Income$2.58M$332.81M$3.24B$248.05M7 Day Performance0.37%2.73%2.47%2.40%1 Month Performance-0.42%7.15%8.66%6.14%1 Year Performance-6.39%-1.49%31.22%13.62% United-Guardian Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)UGUnited-Guardian3.238 of 5 stars$8.21-1.2%N/A-7.5%$37.72M$11.41M10.8020Positive NewsBRLTBrilliant Earth Group2.7664 of 5 stars$1.41+2.2%$1.80+27.7%-44.3%$140.03M$418.71M47.02420Analyst ForecastHigh Trading VolumeGPROGoPro2.4397 of 5 stars$0.63-4.5%$0.75+18.4%-47.5%$99.78M$780.31M-0.22880News CoverageOptions VolumeGap DownVIOTViomi Technology1.9844 of 5 stars$1.41+1.8%N/A+60.9%$96.19M$2.12B23.501,470Short Interest ↑High Trading VolumePRPLPurple Innovation3.5004 of 5 stars$0.78-1.5%$1.25+59.3%-33.0%$84.52M$472.02M-0.781,800Positive NewsRAYRaytechN/A$2.89+9.1%N/A-65.9%$50.90M$77.20M0.00N/AShort Interest ↓Gap UpHigh Trading VolumeNTZNatuzzi0.255 of 5 stars$4.28+3.9%N/A-23.5%$47.14M$318.80M0.004,260Upcoming EarningsShort Interest ↑Gap DownCPSHCPS Technologies1.6688 of 5 stars$2.82-1.1%N/A+54.9%$40.96M$22.72M-20.14100SHOTSafety Shot0.1665 of 5 stars$0.26-8.7%N/A-79.6%$19.58M$573.34K0.0010Short Interest ↑Gap DownNVFYNova LifeStyle0.6894 of 5 stars$1.20+15.4%N/A-23.8%$16.45M$9.95M-0.2730ATERAterian2.618 of 5 stars$1.46-4.6%$4.00+174.0%-42.1%$12.78M$94.19M-0.53160News CoverageShort Interest ↓Gap Down Related Companies and Tools Related Companies Brilliant Earth Group Alternatives GoPro Alternatives Viomi Technology Alternatives Purple Innovation Alternatives Raytech Alternatives Natuzzi Alternatives CPS Technologies Alternatives Safety Shot Alternatives Nova LifeStyle Alternatives Aterian Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:UG) was last updated on 6/12/2025 by MarketBeat.com Staff From Our PartnersGold is soaring. 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