United-Guardian (UG) Competitors

United-Guardian (NASDAQ:UG) and Purple Innovation (NASDAQ:PRPL) are both small-cap medical companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, risk, media sentiment, analyst recommendations, profitability, earnings, dividends, valuation and community ranking.

Does the MarketBeat Community prefer UG or PRPL?

Purple Innovation received 89 more outperform votes than United-Guardian when rated by MarketBeat users. However, 76.28% of users gave United-Guardian an outperform vote while only 67.27% of users gave Purple Innovation an outperform vote.

Company	Underperform	Outperform
United-Guardian	Outperform Votes 209 76.28%	Underperform Votes 65 23.72%
Purple Innovation	Outperform Votes 298 67.27%	Underperform Votes 145 32.73%

Is UG or PRPL more profitable?

United-Guardian has a net margin of 28.30% compared to Purple Innovation's net margin of -21.34%. United-Guardian's return on equity of 30.25% beat Purple Innovation's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
United-Guardian	28.30%	30.25%	26.26%
Purple Innovation	-21.34%	-84.67%	-16.17%

Which has better earnings & valuation, UG or PRPL?

United-Guardian has higher earnings, but lower revenue than Purple Innovation. Purple Innovation is trading at a lower price-to-earnings ratio than United-Guardian, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
United-Guardian	$11.41M	3.42	$2.58M	$0.63	13.49
Purple Innovation	$472.02M	0.20	-$120.76M	-$0.62	-1.42

Do insiders and institutionals hold more shares of UG or PRPL?

23.2% of United-Guardian shares are owned by institutional investors. Comparatively, 88.4% of Purple Innovation shares are owned by institutional investors. 29.0% of United-Guardian shares are owned by insiders. Comparatively, 53.7% of Purple Innovation shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Does the media refer more to UG or PRPL?

In the previous week, Purple Innovation had 1 more articles in the media than United-Guardian. MarketBeat recorded 2 mentions for Purple Innovation and 1 mentions for United-Guardian. Purple Innovation's average media sentiment score of 0.44 beat United-Guardian's score of -0.50 indicating that Purple Innovation is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
United-Guardian	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Negative
Purple Innovation	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do analysts prefer UG or PRPL?

Purple Innovation has a consensus price target of $1.25, indicating a potential upside of 42.37%. Given Purple Innovation's stronger consensus rating and higher probable upside, analysts clearly believe Purple Innovation is more favorable than United-Guardian.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
United-Guardian	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Purple Innovation	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Which has more volatility and risk, UG or PRPL?

United-Guardian has a beta of 0.95, indicating that its stock price is 5% less volatile than the S&P 500. Comparatively, Purple Innovation has a beta of 1.62, indicating that its stock price is 62% more volatile than the S&P 500.

Summary

Purple Innovation beats United-Guardian on 9 of the 17 factors compared between the two stocks.