United-Guardian (UG) Competitors $8.50 -0.24 (-2.75%) As of 12:06 PM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisChartCompetitorsDividendEarningsHeadlinesOwnershipSEC FilingsShort InterestTrendsBuy This Stock UG vs. PRPL, GPRO, VIOT, NTZ, SHOT, CPSH, RAY, ATER, FEBO, and NVFYShould you be buying United-Guardian stock or one of its competitors? The main competitors of United-Guardian include Purple Innovation (PRPL), GoPro (GPRO), Viomi Technology (VIOT), Natuzzi (NTZ), Safety Shot (SHOT), CPS Technologies (CPSH), Raytech (RAY), Aterian (ATER), Fenbo (FEBO), and Nova LifeStyle (NVFY). These companies are all part of the "consumer goods" industry. United-Guardian vs. Purple Innovation GoPro Viomi Technology Natuzzi Safety Shot CPS Technologies Raytech Aterian Fenbo Nova LifeStyle United-Guardian (NASDAQ:UG) and Purple Innovation (NASDAQ:PRPL) are both small-cap medical companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, risk, media sentiment, analyst recommendations, profitability, earnings, dividends, valuation and community ranking. Does the MarketBeat Community prefer UG or PRPL? Purple Innovation received 89 more outperform votes than United-Guardian when rated by MarketBeat users. However, 76.28% of users gave United-Guardian an outperform vote while only 67.27% of users gave Purple Innovation an outperform vote. CompanyUnderperformOutperformUnited-GuardianOutperform Votes20976.28% Underperform Votes6523.72% Purple InnovationOutperform Votes29867.27% Underperform Votes14532.73% Is UG or PRPL more profitable? United-Guardian has a net margin of 28.30% compared to Purple Innovation's net margin of -21.34%. United-Guardian's return on equity of 30.25% beat Purple Innovation's return on equity.Company Net Margins Return on Equity Return on Assets United-Guardian28.30% 30.25% 26.26% Purple Innovation -21.34%-84.67%-16.17% Which has better earnings & valuation, UG or PRPL? United-Guardian has higher earnings, but lower revenue than Purple Innovation. Purple Innovation is trading at a lower price-to-earnings ratio than United-Guardian, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioUnited-Guardian$11.41M3.42$2.58M$0.6313.49Purple Innovation$472.02M0.20-$120.76M-$0.62-1.42 Do insiders and institutionals hold more shares of UG or PRPL? 23.2% of United-Guardian shares are owned by institutional investors. Comparatively, 88.4% of Purple Innovation shares are owned by institutional investors. 29.0% of United-Guardian shares are owned by insiders. Comparatively, 53.7% of Purple Innovation shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth. Does the media refer more to UG or PRPL? In the previous week, Purple Innovation had 1 more articles in the media than United-Guardian. MarketBeat recorded 2 mentions for Purple Innovation and 1 mentions for United-Guardian. Purple Innovation's average media sentiment score of 0.44 beat United-Guardian's score of -0.50 indicating that Purple Innovation is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment United-Guardian 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Negative Purple Innovation 2 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Do analysts prefer UG or PRPL? Purple Innovation has a consensus price target of $1.25, indicating a potential upside of 42.37%. Given Purple Innovation's stronger consensus rating and higher probable upside, analysts clearly believe Purple Innovation is more favorable than United-Guardian.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score United-Guardian 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00Purple Innovation 0 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00 Which has more volatility and risk, UG or PRPL? United-Guardian has a beta of 0.95, indicating that its stock price is 5% less volatile than the S&P 500. Comparatively, Purple Innovation has a beta of 1.62, indicating that its stock price is 62% more volatile than the S&P 500. SummaryPurple Innovation beats United-Guardian on 9 of the 17 factors compared between the two stocks. Get United-Guardian News Delivered to You Automatically Sign up to receive the latest news and ratings for UG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart UG vs. The Competition Export to ExcelMetricUnited-GuardianToilet preparations IndustryMedical SectorNASDAQ ExchangeMarket Cap$39.05M$11.91B$5.41B$8.53BDividend Yield8.55%3.55%5.22%4.11%P/E Ratio11.1817.8326.7719.96Price / Sales3.424.49395.44121.37Price / Cash18.4817.9038.2534.62Price / Book3.4312.396.874.60Net Income$2.58M$332.81M$3.23B$248.27M7 Day Performance5.07%0.58%5.32%2.28%1 Month Performance-0.47%6.75%13.56%16.43%1 Year Performance-7.11%-13.33%17.86%8.15% United-Guardian Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)UGUnited-Guardian1.2165 of 5 stars$8.50-2.7%N/A-3.0%$39.05M$11.41M11.1820PRPLPurple Innovation2.4989 of 5 stars$0.94+19.0%$1.25+33.0%-38.9%$101.25M$487.88M-0.941,800Gap DownHigh Trading VolumeGPROGoPro2.8921 of 5 stars$0.62+0.1%$1.50+143.5%-60.3%$96.96M$801.47M-0.22880Gap DownVIOTViomi Technology1.8497 of 5 stars$1.35+0.7%N/A+48.8%$92.10M$2.12B22.501,470NTZNatuzzi0.2919 of 5 stars$3.73+0.8%N/A-38.0%$41.09M$318.80M0.004,260Analyst ForecastSHOTSafety Shot0.4371 of 5 stars$0.50+0.3%N/A-71.8%$37.00M$701,967.000.0010Earnings ReportGap UpCPSHCPS TechnologiesN/A$1.85-1.9%N/A+21.4%$26.80M$22.72M-13.18100Analyst ForecastRAYRaytechN/A$1.46+28.1%N/A-50.4%$25.72M$77.20M0.00N/AHigh Trading VolumeATERAterian1.4653 of 5 stars$2.18+5.8%$4.00+83.5%-40.9%$19.08M$99.05M-0.80160Earnings ReportFEBOFenboN/A$1.39-0.4%N/A-89.6%$15.24M$127.43M0.00284Gap UpNVFYNova LifeStyle0.3139 of 5 stars$1.06flatN/A-37.3%$14.00M$9.69M-0.2430Earnings ReportGap Up Related Companies and Tools Related Companies Purple Innovation Alternatives GoPro Alternatives Viomi Technology Alternatives Natuzzi Alternatives Safety Shot Alternatives CPS Technologies Alternatives Raytech Alternatives Aterian Alternatives Fenbo Alternatives Nova LifeStyle Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:UG) was last updated on 5/21/2025 by MarketBeat.com Staff From Our PartnersMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredGold Hits New Highs as Global Markets SpiralWhen Trump took office in 2017, gold was just $1,100 an ounce. 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