United-Guardian (UG) Competitors $7.96 +0.16 (+1.99%) Closing price 03:58 PM EasternExtended Trading$7.96 0.00 (0.00%) As of 04:10 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisChartCompetitorsDividendEarningsHeadlinesOwnershipSEC FilingsShort InterestTrendsBuy This Stock UG vs. PRPL, EMPG, NVFY, SHOT, PTNM, CPSH, NTZ, RAY, ATER, and FEBOShould you be buying United-Guardian stock or one of its competitors? The main competitors of United-Guardian include Purple Innovation (PRPL), Empro Group (EMPG), Nova Lifestyle (NVFY), Safety Shot (SHOT), Pitanium (PTNM), CPS Technologies (CPSH), Natuzzi (NTZ), Raytech (RAY), Aterian (ATER), and Fenbo (FEBO). These companies are all part of the "consumer goods" industry. United-Guardian vs. Its Competitors Purple Innovation Empro Group Nova Lifestyle Safety Shot Pitanium CPS Technologies Natuzzi Raytech Aterian Fenbo United-Guardian (NASDAQ:UG) and Purple Innovation (NASDAQ:PRPL) are both small-cap consumer goods companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, media sentiment, risk, profitability, institutional ownership, analyst recommendations, earnings and valuation. Do insiders & institutionals hold more shares of UG or PRPL? 23.2% of United-Guardian shares are owned by institutional investors. Comparatively, 88.4% of Purple Innovation shares are owned by institutional investors. 29.0% of United-Guardian shares are owned by company insiders. Comparatively, 53.9% of Purple Innovation shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term. Which has higher earnings & valuation, UG or PRPL? United-Guardian has higher earnings, but lower revenue than Purple Innovation. Purple Innovation is trading at a lower price-to-earnings ratio than United-Guardian, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioUnited-Guardian$12.18M3.00$3.25M$0.5614.21Purple Innovation$487.88M0.23-$97.90M-$0.78-1.35 Do analysts recommend UG or PRPL? Purple Innovation has a consensus target price of $1.00, suggesting a potential downside of 4.76%. Given Purple Innovation's stronger consensus rating and higher possible upside, analysts clearly believe Purple Innovation is more favorable than United-Guardian.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score United-Guardian 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00Purple Innovation 0 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00 Which has more risk and volatility, UG or PRPL? United-Guardian has a beta of 0.96, indicating that its share price is 4% less volatile than the S&P 500. Comparatively, Purple Innovation has a beta of 1.57, indicating that its share price is 57% more volatile than the S&P 500. Does the media prefer UG or PRPL? In the previous week, United-Guardian and United-Guardian both had 2 articles in the media. Purple Innovation's average media sentiment score of 1.84 beat United-Guardian's score of 1.44 indicating that Purple Innovation is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment United-Guardian 0 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Purple Innovation 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Is UG or PRPL more profitable? United-Guardian has a net margin of 23.56% compared to Purple Innovation's net margin of -18.43%. United-Guardian's return on equity of 22.45% beat Purple Innovation's return on equity.Company Net Margins Return on Equity Return on Assets United-Guardian23.56% 22.45% 19.22% Purple Innovation -18.43%-472.12%-13.20% SummaryUnited-Guardian and Purple Innovation tied by winning 7 of the 14 factors compared between the two stocks. Get United-Guardian News Delivered to You Automatically Sign up to receive the latest news and ratings for UG and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding UG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart UG vs. The Competition Export to ExcelMetricUnited-GuardianMED PRODUCTS IndustryMedical SectorNASDAQ ExchangeMarket Cap$36.51M$10.46B$5.75B$10.24BDividend Yield6.41%1.87%5.69%4.60%P/E Ratio14.2120.5674.9326.41Price / Sales3.0030.44452.3586.56Price / Cash10.7125.0025.8129.91Price / Book3.073.4313.256.28Net Income$3.25M$210.63M$3.29B$270.38M7 Day Performance-5.86%-0.87%0.47%2.70%1 Month Performance0.82%1.65%4.60%5.99%1 Year Performance-44.78%-11.60%73.42%25.94% United-Guardian Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)UGUnited-Guardian2.3799 of 5 stars$7.96+2.0%N/A-45.9%$36.51M$12.18M14.2120Positive NewsPRPLPurple Innovation1.6917 of 5 stars$1.09-3.5%$1.00-8.3%-4.5%$122.50M$487.88M-1.401,200Positive NewsEMPGEmpro GroupN/A$9.84+2.6%N/AN/A$77.92M$5.48M0.0033NVFYNova Lifestyle0.4604 of 5 stars$4.76+8.2%N/A+232.2%$60.59M$9.69M-1.0630News CoverageShort Interest ↑High Trading VolumeSHOTSafety ShotN/A$0.40+3.1%N/A-71.5%$60.55M$700K0.0010Short Interest ↓PTNMPitaniumN/A$2.74+16.6%N/AN/A$53.46MN/A0.0047News CoverageGap UpCPSHCPS Technologies1.6704 of 5 stars$3.32-1.2%N/A+153.0%$48.81M$21.12M-27.66100Short Interest ↓NTZNatuzzi0.7684 of 5 stars$3.33-4.3%N/A-15.7%$38.33M$345.01M0.003,205Short Interest ↓RAYRaytechN/A$0.52-11.4%N/A-73.1%$25.37M$10.12M0.00N/AShort Interest ↑ATERAterian2.6635 of 5 stars$0.97-1.0%$4.00+313.4%-70.0%$9.76M$99.04M-0.61160Positive NewsShort Interest ↓FEBOFenbo0.1004 of 5 stars$0.69-1.5%N/A-88.8%$7.76M$17.11M0.00284Short Interest ↑ Related Companies and Tools Related Companies Purple Innovation Alternatives Empro Group Alternatives Nova Lifestyle Alternatives Safety Shot Alternatives Pitanium Alternatives CPS Technologies Alternatives Natuzzi Alternatives Raytech Alternatives Aterian Alternatives Fenbo Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:UG) was last updated on 9/15/2025 by MarketBeat.com Staff From Our PartnersHe Called Nvidia at $1.10. 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