Ulta Beauty (ULTA) Stock Forecast & Price Target $602.32 +10.70 (+1.81%) As of 02:28 PM Eastern This is a fair market value price provided by Massive. Learn more. Add Compare Share Share Analyst Forecasts Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsInsider TradesNews and TrendsOptions ChainOwnershipSEC FilingsShort Interest Ulta Beauty - Analysts' Recommendations and Stock Price Forecast (2026) How MarketBeat Calculates Price Target and Consensus Rating Consensus Rating Moderate BuyBased on 32 Analyst RatingsSell0Hold8Buy24 Based on 32 Wall Street analysts who have issued ratings for Ulta Beauty in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 32 analysts, 8 have given a hold rating, and 24 have given a buy rating for ULTA. Consensus Price Target $627.834.24% Upside According to the 32 analysts' twelve-month price targets for Ulta Beauty, the average price target is $627.83. The highest price target for ULTA is $731.00, while the lowest price target for ULTA is $500.00. The average price target represents a forecasted upside of 4.24% from the current price of $602.32. MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data. Get the Latest News and Ratings for ULTA and Related Stocks Enter your email address to receive the latest news and analysts' ratings for Ulta Beauty and its competitors. Sign Up View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. ULTA Analyst Ratings Over TimeTypeCurrent Forecast10/20/25 to 10/20/261 Month Ago9/20/25 to 9/20/263 Months Ago7/22/25 to 7/22/261 Year Ago10/20/24 to 10/20/25Strong Buy0 Strong Buy rating(s)0 Strong Buy rating(s)1 Strong Buy rating(s)1 Strong Buy rating(s)Buy24 Buy rating(s)24 Buy rating(s)19 Buy rating(s)13 Buy rating(s)Hold8 Hold rating(s)8 Hold rating(s)6 Hold rating(s)11 Hold rating(s)Sell0 Sell rating(s)0 Sell rating(s)1 Sell rating(s)1 Sell rating(s)Consensus Price Target$627.83$627.83$638.09$550.38Forecasted Upside4.24% Upside16.05% Upside31.97% Upside5.09% UpsideConsensus RatingModerate BuyModerate BuyModerate BuyModerate Buy ULTA Analyst Recommendations By MonthAnalyst Ratings Chart DescriptionThe chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.Skip Chart & View Analyst Rating History ULTA Price Targets by MonthAverage Share Price and Price Target by Month Chart DescriptionThe chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table Ulta Beauty Stock vs. The CompetitionTypeUlta BeautyConsumer Discretionary CompaniesBroader MarketConsensus Rating Score 2.75 2.20 2.53Consensus RatingModerate BuyHoldModerate BuyPredicted Upside6.12% Upside339.67% Upside18.52% UpsideNews Sentiment RatingPositive NewsSee Recent ULTA NewsNeutral NewsPositive News Recent Analyst Forecasts and Stock Ratings Most Recent from Each Brokerage All Show All Ratings Strong Buy Buy Hold Sell Rating Show All Upside > 100% Upside 50% - 100% Upside 20% - 50% Upside 10% - 20% Upside 0% - 10% Downside 0% - 10% Downside 10% - 20% Downside 20% - 50% Downside 50% - 100% Downside > 100% Upside/Downside All Actions Upgrades Downgrades Initiates Coverage Raises Target Lowers Target Reiterates Rating Action 10/20/2024 - 10/20/2026 Report Date Report Date From Report Date To 1M3M6MYTD1Y2Y3Y5Y More filters Fewer filters Done 0 Results Export DateBrokerageAnalystActionRatingPrice TargetReport Date Upside/DownsideDetails10/8/2026 Weiss Ratings3 of 5 stars UpgradeHold (C) ➝ Hold (C+)9/15/2026 Guggenheim5 of 5 stars Initiated CoverageBuy9/15/2026 Cantor Fitzgerald5 of 5 stars Initiated CoverageOverweight9/15/2026 Royal Bank Of CanadaSubscribe to MarketBeat All Access to unlock brokerage rankings UpgradeOutperform9/15/2026 FBN SecuritiesSubscribe to MarketBeat All Access to unlock brokerage rankings Initiated CoverageOutperform9/15/2026 Sanford C. BernsteinSubscribe to MarketBeat All Access to unlock brokerage rankings UpgradeOutperform9/15/2026 CitigroupSubscribe to MarketBeat All Access to unlock brokerage rankingsSteven ZacconeSubscribe to MarketBeat All Access to unlock analyst rankingsDowngradeNeutral ➝ Market Perform9/15/2026 Raymond James FinancialSubscribe to MarketBeat All Access to unlock brokerage rankingsOlivia TongSubscribe to MarketBeat All Access to unlock analyst rankingsDowngradeStrong-Buy ➝ Moderate Buy9/15/2026 Wells Fargo & CompanySubscribe to MarketBeat All Access to unlock brokerage rankingsIke BoruchowSubscribe to MarketBeat All Access to unlock analyst rankingsUpgradeUnderweight ➝ Equal Weight$450.00 ➝ $525.00-4.31%9/14/2026 DA DavidsonSubscribe to MarketBeat All Access to unlock brokerage rankingsMichael BakerSubscribe to MarketBeat All Access to unlock analyst rankingsReiterated RatingBuy$625.00+14.03%Trump’s Plan To Cheat History (Ad)China has slashed its U.S. Treasury holdings by more than 45% from their peak, while building gold vaults and payment networks that bypass the dollar entirely. Since the Federal Reserve opened in 1913, the dollar has lost most of its purchasing power. Porter Stansberry argues a new monetary order is forming around AI infrastructure, chips and energy, pointing to stocks like Vertiv, GE Vernova and Arista Networks that have surged hundreds of percent in recent years.Watch Porter Stansberry's full interview and see his top pick now9/8/2026 BMO Capital MarketsSubscribe to MarketBeat All Access to unlock brokerage rankingsKelly CragoSubscribe to MarketBeat All Access to unlock analyst rankingsInitiated CoverageMarket Perform$580.00+5.60%8/28/2026 UBS GroupSubscribe to MarketBeat All Access to unlock brokerage rankingsMichael LasserSubscribe to MarketBeat All Access to unlock analyst rankingsSet Target$631.00+21.95%8/28/2026 The Goldman Sachs GroupSubscribe to MarketBeat All Access to unlock brokerage rankingsKate McShaneSubscribe to MarketBeat All Access to unlock analyst rankingsBoost TargetBuy$648.00 ➝ $667.00+23.50%8/28/2026 Jefferies Financial GroupSubscribe to MarketBeat All Access to unlock brokerage rankingsSydney WagnerSubscribe to MarketBeat All Access to unlock analyst rankingsReiterated RatingBuy$650.00+20.35%8/28/2026 BarclaysSubscribe to MarketBeat All Access to unlock brokerage rankingsAdrienne YihSubscribe to MarketBeat All Access to unlock analyst rankingsLower TargetOverweight$647.00 ➝ $645.00+19.42%8/28/2026 Bank of AmericaSubscribe to MarketBeat All Access to unlock brokerage rankingsLorraine HutchinsonSubscribe to MarketBeat All Access to unlock analyst rankingsLower TargetBuy$685.00 ➝ $650.00+20.35%8/25/2026 Deutsche Bank AktiengesellschaftSubscribe to MarketBeat All Access to unlock brokerage rankingsKrisztina KataiSubscribe to MarketBeat All Access to unlock analyst rankingsBoost TargetBuy$692.00 ➝ $695.00+30.02%8/21/2026 William BlairSubscribe to MarketBeat All Access to unlock brokerage rankings Reiterated RatingMarket Perform7/21/2026 TD CowenSubscribe to MarketBeat All Access to unlock brokerage rankingsOliver ChenSubscribe to MarketBeat All Access to unlock analyst rankingsReiterated RatingBuy6/18/2026 ArgusSubscribe to MarketBeat All Access to unlock brokerage rankingsKristina RuggeriSubscribe to MarketBeat All Access to unlock analyst rankingsSet Target$550.00+20.95%6/3/2026 B. Riley FinancialSubscribe to MarketBeat All Access to unlock brokerage rankingsAnna GlaessgenSubscribe to MarketBeat All Access to unlock analyst rankingsLower TargetNeutral$600.00 ➝ $500.00+7.27%6/3/2026 EvercoreSubscribe to MarketBeat All Access to unlock brokerage rankings Set Target$635.00+36.23%6/3/2026 Loop CapitalSubscribe to MarketBeat All Access to unlock brokerage rankings Reiterated RatingHold$550.00+11.14%6/3/2026 Morgan StanleySubscribe to MarketBeat All Access to unlock brokerage rankingsSimeon GutmanSubscribe to MarketBeat All Access to unlock analyst rankingsLower TargetOverweight$700.00 ➝ $630.00+27.31%6/3/2026 Piper SandlerSubscribe to MarketBeat All Access to unlock brokerage rankingsAnna AndreevaSubscribe to MarketBeat All Access to unlock analyst rankingsLower TargetOverweight$725.00 ➝ $600.00+21.24%6/3/2026 JPMorgan Chase & Co.Subscribe to MarketBeat All Access to unlock brokerage rankingsChristopher HorversSubscribe to MarketBeat All Access to unlock analyst rankingsLower TargetOverweight$750.00 ➝ $631.00+33.21%6/3/2026 Canaccord Genuity GroupSubscribe to MarketBeat All Access to unlock brokerage rankingsSusan AndersonSubscribe to MarketBeat All Access to unlock analyst rankingsLower TargetBuy$799.00 ➝ $731.00+57.10%6/3/2026 Robert W. BairdSubscribe to MarketBeat All Access to unlock brokerage rankingsMark AltschwagerSubscribe to MarketBeat All Access to unlock analyst rankingsLower TargetOutperform$730.00 ➝ $700.00+41.45%4/20/2026 WedbushSubscribe to MarketBeat All Access to unlock brokerage rankings Initiated CoverageOutperform3/13/2026 OppenheimerSubscribe to MarketBeat All Access to unlock brokerage rankingsRupesh ParikhSubscribe to MarketBeat All Access to unlock analyst rankingsLower TargetOutperform$750.00 ➝ $650.00+18.23%3/9/2026 Telsey Advisory GroupSubscribe to MarketBeat All Access to unlock brokerage rankingsDana TelseySubscribe to MarketBeat All Access to unlock analyst rankingsBoost TargetOutperform$640.00 ➝ $715.00+10.62%2/6/2026 Zacks ResearchSubscribe to MarketBeat All Access to unlock brokerage rankings DowngradeStrong-Buy ➝ Hold5/15/2025 Truist FinancialSubscribe to MarketBeat All Access to unlock brokerage rankingsKorinne WolfmeyerSubscribe to MarketBeat All Access to unlock analyst rankingsBoost TargetNeutral$364.00 ➝ $386.00-6.01%3/14/2025 Stifel NicolausSubscribe to MarketBeat All Access to unlock brokerage rankingsMark AstrachanSubscribe to MarketBeat All Access to unlock analyst rankingsLower TargetHold$475.00 ➝ $400.00+27.20%Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 02:28 PM ET. Should I Buy Ulta Beauty Stock? ULTA Pros and Cons Explained These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, October 19, 2026. Please send any questions or comments about these Ulta Beauty pros and cons to contact@marketbeat.com. Ulta Beauty Bull Case Here are some ways that investors could benefit from investing in Ulta Beauty, Inc.: Ulta Beauty, Inc. recently reported strong third-quarter results on August 27, 2026, beating analyst expectations with earnings per share of $6.55 compared to the consensus estimate of $6.22, while also exceeding revenue forecasts with $3.04 billion in sales against an expected $2.99 billion, demonstrating robust operational performance and demand for its beauty products and services. The company has raised its full-year 2026 earnings guidance to a range of $28.70 to $29.00 per share, which is significantly higher than the consensus estimate of $26.21, indicating management confidence in continued growth and the ability to outperform market expectations for the remainder of the fiscal year. Wall Street analysts maintain a positive outlook on the stock, with a consensus rating of "Moderate Buy" from 32 analysts and an average 12-month price target of $627.83, which suggests potential upside from the current stock price of $591.62 as of October 19, 2026. Ulta Beauty, Inc. is expanding its product assortment and brand partnerships, such as the recent launch of Bath & Body Works products in 600 locations and the successful debut of the Cécred hair care line, which helps attract diverse customer segments and drives traffic to both physical stores and its e-commerce platform. The company is leveraging technology to enhance the customer experience, including the use of AI to improve store operations and the introduction of robotic manicure services at select locations, which differentiates Ulta Beauty, Inc. from competitors and supports its strategy of combining retail with salon services. Ulta Beauty Bear Case Investors should be bearish about investing in Ulta Beauty, Inc. for these reasons: Recent analyst commentary suggests that the "lipstick effect" may be priced into the stock, with softer guidance for the second half of 2026 warranting caution, as some investors believe the current valuation may not fully account for potential deceleration in consumer spending on discretionary beauty items. Insider selling activity has been notable, with CEO Kecia Steelman selling 2,000 shares in September 2026 and Director Lorna Nagler selling 600 shares in the same month, which some investors may interpret as a lack of confidence in the stock's near-term upside or a desire to diversify personal holdings. The stock has experienced volatility, trading between a 52-week low of $443.60 and a high of $714.97, and recently dipped to $591.62, indicating that the market is sensitive to changes in consumer trends and macroeconomic conditions that affect discretionary spending. Short interest in Ulta Beauty, Inc. has increased slightly, with 2,442,718 shares shorted as of September 30, 2026, representing 5.72% of the float, which suggests that some market participants are betting against the stock's performance, potentially due to concerns about competition or margin pressure. While the company has strong brand recognition, it faces intense competition from other beauty retailers and e-commerce platforms, which could pressure pricing and margins, especially as consumers seek value and convenience in their purchasing decisions. ULTA Forecast - Frequently Asked Questions What is Ulta Beauty's forecast for 2026? According to the research reports of 32 Wall Street equities research analysts, the average twelve-month stock price forecast for Ulta Beauty is $627.83, with a high forecast of $731.00 and a low forecast of $500.00. Should I buy or sell Ulta Beauty stock right now? 32 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Ulta Beauty in the last twelve months. There are currently 8 hold ratings and 24 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" ULTA shares. Does Ulta Beauty's stock price have much upside? According to analysts, Ulta Beauty's stock has a predicted upside of 4.24% based on their 12-month stock forecasts. Has Ulta Beauty been upgraded or downgraded by Wall Street analysts recently? Over the previous 90 days, Ulta Beauty's stock had 5 upgrades and 2 downgrades by analysts. What analysts cover Ulta Beauty? Ulta Beauty has been rated by research analysts at Bank of America, Barclays, BMO Capital Markets, Cantor Fitzgerald, Citigroup, DA Davidson, Deutsche Bank Aktiengesellschaft, FBN Securities, Guggenheim, Jefferies Financial Group, Raymond James Financial, Royal Bank Of Canada, Sanford C. Bernstein, The Goldman Sachs Group, UBS Group, Weiss Ratings, Wells Fargo & Company, and William Blair in the past 90 days. Do Wall Street analysts like Ulta Beauty more than its competitors? Analysts like Ulta Beauty more than other "consumer discretionary" companies. The consensus rating for Ulta Beauty is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how ULTA compares to other companies. Stock Forecasts and Research Tools Related Companies Arhaus Stock Forecast Casey's General Stores Stock Forecast Five Below Stock Forecast Build-A-Bear Workshop Stock Forecast Sally Beauty Stock Forecast Target Stock Forecast Tractor Supply Stock Forecast DICK'S Sporting Goods Stock Forecast Chewy Stock Forecast Signet Jewelers Stock Forecast Today's Analyst Ratings U.S. Ratings U.K. Ratings Canadian Ratings All Upgrades All Downgrades All Initiations All Price Target Changes Top-Rated Stocks Top Rated Stocks Top-Rated Dividend Stocks Top-Rated Small-Cap Stocks Top-Rated Tech Stocks Most-Upgraded Stocks Most-Downgraded Stocks Lowest-Rated Stocks More Ratings Tools Stock Ratings by Issuer Top-Rated Analysts Top-Rated Brokerages Stock Ratings Screener Free Ratings Newsletter Brokerages With Ulta Beauty RecommendationsWeiss RatingsRaymond James FinancialWells Fargo & CompanyGuggenheimCitigroupCantor FitzgeraldFBN SecuritiesRoyal Bank Of CanadaSanford C. BernsteinDA DavidsonBMO Capital MarketsUBS GroupBarclaysBank of AmericaJefferies Financial Group MarketBeat monitors more than a dozen sources for Ulta Beauty analyst ratings, with the most recent rating issued on 10/8/2026. From Our PartnersTrump’s Plan To Cheat HistoryChina has slashed its U.S. Treasury holdings by more than 45% from their peak, while building gold vaults and ...Porter & Company | SponsoredFinancial legend: “This is bad, really bad...”Dr. Martin D. Weiss has publicly predicted six major American financial crashes over his 55-year career leadin...Weiss Ratings | Sponsored$40,000,000,000,000The national debt just hit 40 trillion dollars, and the U.S. now spends more on interest payments than on its ...American Alternative | SponsoredLast call for your free 0DTE reportThe 0DTE Game Plan lays out a simple 3-step framework for trading same-day options: Plan it, profit from it, p...Profits Run | SponsoredINSANE DRONE FOOTAGENew drone footage shows a mysterious factory rising at one of Elon Musk's most secure facilities, cleared and ...Paradigm Press | SponsoredYour book is insideBlane Markham and the Markham Trading Team are giving readers a limited window to download their options strat...TradeWins | SponsoredWhy Some AI Stocks Already Surged Over 300 PercentJason Bodner's system flagged Nvidia before a 7000 percent run, Super Micro Computer before a 2600 percent run...Brownstone Research | SponsoredThe AI Infrastructure Rush Is ON — Watch VDTAVertical Data Inc. (OTCQB: VDTA) is building the infrastructure layer behind the AI boom, from GPU hardware an...Trading Wire | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added ten stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding Ulta Beauty Inc. Please log in to your account or sign up in order to add this asset to your watchlist. Share Ulta Beauty With A Colleague Link copied to clipboard. Unlock superior investment research and tools. Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools and reports. Get MarketBeat All Access MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Email Address Required Your Password: Password Required Log In Email Me a Login Link or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Please enter your email address. Please enter a valid email address Choose a Password: Please enter your password. Your password must be at least 8 characters long and contain at least 1 number, 1 letter, and 1 special character. Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
