Ulta Beauty (ULTA) Stock Forecast & Price Target

$532.53 +14.53 (+2.81%)

Closing price 04:00 PM Eastern

Extended Trading

$532.50 -0.03 (-0.01%)

As of 07:49 PM Eastern

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Ulta Beauty - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 28 Analyst Ratings

Sell
1

Hold
7

Buy
20

Based on 28 Wall Street analysts who have issued ratings for Ulta Beauty in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 28 analysts, 1 has given a sell rating, 7 have given a hold rating, 19 have given a buy rating, and 1 has given a strong buy rating for ULTA.

Consensus Price Target

$674.23
26.61% Upside

According to the 28 analysts' twelve-month price targets for Ulta Beauty, the average price target is $674.23. The highest price target for ULTA is $810.00, while the lowest price target for ULTA is $386.00. The average price target represents a forecasted upside of 26.61% from the current price of $532.53.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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ULTA Analyst Ratings Over Time

Type	Current Forecast 5/5/25 to 5/5/26	1 Month Ago 4/5/25 to 4/5/26	3 Months Ago 2/4/25 to 2/4/26	1 Year Ago 5/5/24 to 5/5/25
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	2 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	19 Buy rating(s)	15 Buy rating(s)	15 Buy rating(s)	13 Buy rating(s)
Hold	7 Hold rating(s)	10 Hold rating(s)	10 Hold rating(s)	11 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$674.23	$674.23	$626.44	$427.17
Forecasted Upside	26.61% Upside	25.46% Upside	-7.69% Downside	8.34% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Hold

ULTA Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

ULTA Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Ulta Beauty Stock vs. The Competition

Type	Ulta Beauty	Retail/Wholesale Companies	S&P 500
Consensus Rating Score	2.71	2.15	2.52
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	26.02% Upside	86.66% Upside	14.75% Upside
News Sentiment Rating	Positive News See Recent ULTA News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
5/5/2026	Bank of America 4 of 5 stars		Upgrade	Neutral ➝ Buy	$685.00	+32.24%
4/20/2026	TD Cowen 3 of 5 stars	Oliver Chen 1 of 5 stars	Initiated Coverage	Buy
4/20/2026	Wells Fargo & Company 3 of 5 stars	Ike Boruchow 4 of 5 stars	Upgrade	Strong Sell ➝ Overweight
4/20/2026	Wedbush Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Outperform
4/20/2026	Guggenheim Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Buy
4/20/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Overweight ➝ Strong Sell
4/20/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Sydney Wagner Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Buy	$635.00 ➝ $700.00	+26.50%
4/14/2026	DA Davidson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Baker Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$650.00	+21.81%
3/13/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Lasser Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$810.00	+48.03%
3/13/2026	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rupesh Parikh Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$750.00 ➝ $650.00	+18.23%

3/13/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Christopher Horvers Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$800.00 ➝ $750.00	+36.70%
3/13/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Anna Andreeva Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight	$775.00 ➝ $725.00	+31.92%
3/13/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Simeon Gutman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$750.00 ➝ $700.00	+25.90%
3/11/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$725.00	+40.53%
3/10/2026	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Olivia Tong Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Strong-Buy
3/10/2026	Canaccord Genuity Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Susan Anderson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$674.00 ➝ $799.00	+23.70%
3/9/2026	William Blair Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Market Perform
3/9/2026	Telsey Advisory Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Dana Telsey Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$640.00 ➝ $715.00	+10.62%
2/6/2026	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Strong-Buy ➝ Hold
1/21/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Hold (C)
1/8/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$732.00	+11.55%
1/2/2026	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Deborah Ciervo Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$650.00 ➝ $700.00	+15.70%
12/17/2025	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Altschwager Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$700.00	+18.79%
12/8/2025	B. Riley Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Neutral
8/29/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Kate McShane Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$530.00 ➝ $584.00	+18.01%
8/18/2025	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Kelly Crago Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$450.00 ➝ $550.00	+5.57%
7/25/2025	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Anthony Chukumba Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy ➝ Hold	$510.00	-0.69%
5/15/2025	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Korinne Wolfmeyer Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$364.00 ➝ $386.00	-6.01%
3/14/2025	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Simeon Siegel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Market Perform	$467.00 ➝ $404.00	+15.12%
3/14/2025	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Astrachan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Hold	$475.00 ➝ $400.00	+27.20%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 12:12 AM ET.

Should I Buy Ulta Beauty Stock? ULTA Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, May 5, 2026. Please send any questions or comments about these Ulta Beauty pros and cons to contact@marketbeat.com.

Ulta Beauty
Bull Case

Here are some ways that investors could benefit from investing in Ulta Beauty, Inc.:

The current stock price is around $538, which is significantly lower than its one-year high, suggesting potential for recovery and growth.
Ulta Beauty, Inc. reported a strong quarterly revenue of $3.90 billion, exceeding analyst expectations, indicating robust business performance.
The company has a high return on equity of 43.56%, reflecting effective management and profitability, which can attract investors looking for strong financial health.
Analysts have a consensus rating of "Moderate Buy" with a price target of approximately $674.23, suggesting that there is room for price appreciation.
Ulta Beauty, Inc. has shown a year-over-year revenue growth of 11.8%, indicating a positive trend in sales and customer demand.

Ulta Beauty
Bear Case

Investors should be bearish about investing in Ulta Beauty, Inc. for these reasons:

The company’s earnings per share decreased from $8.46 to $8.01 year-over-year, which may raise concerns about profitability trends.
Insider selling activity, such as the recent sale of shares by a director, could signal a lack of confidence in the stock's short-term performance.
Despite strong revenue growth, the net margin of 9.31% may indicate that the company faces challenges in controlling costs.
With 90.39% of the stock owned by institutional investors, there may be less room for retail investors to influence stock performance.
The stock has shown volatility, with a beta of 0.95, suggesting that it may not be as stable as some investors prefer.

ULTA Forecast - Frequently Asked Questions

: According to the research reports of 28 Wall Street equities research analysts, the average twelve-month stock price forecast for Ulta Beauty is $674.23, with a high forecast of $810.00 and a low forecast of $386.00.
: 28 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Ulta Beauty in the last year. There is currently 1 sell rating, 7 hold ratings, 19 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" ULTA shares.
: According to analysts, Ulta Beauty's stock has a predicted upside of 26.61% based on their 12-month stock forecasts.
: Over the previous 90 days, Ulta Beauty's stock had 3 upgrades and 2 downgrades by analysts.
: Ulta Beauty has been rated by research analysts at Bank of America, Barclays, Canaccord Genuity Group, DA Davidson, Evercore, Guggenheim, Jefferies Financial Group, JPMorgan Chase & Co., Morgan Stanley, Oppenheimer, Piper Sandler, Raymond James Financial, TD Cowen, Telsey Advisory Group, UBS Group, Wedbush, Wells Fargo & Company, William Blair, and Zacks Research in the past 90 days.
: Analysts like Ulta Beauty more than other "retail/wholesale" companies. The consensus rating for Ulta Beauty is Moderate Buy while the average consensus rating for "retail/wholesale" companies is Hold. Learn more on how ULTA compares to other companies.

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This page (NASDAQ:ULTA) was last updated on 5/5/2026 by MarketBeat.com Staff.

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Ulta Beauty (ULTA) Stock Forecast & Price Target

Ulta Beauty - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

ULTA Analyst Ratings Over Time

ULTA Analyst Recommendations By Month

ULTA Price Targets by Month

Ulta Beauty Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Ulta Beauty Stock? ULTA Pros and Cons Explained

Ulta Beauty
Bull Case

Ulta Beauty
Bear Case

ULTA Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Ulta Beauty Recommendations

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Ulta Beauty (ULTA) Stock Forecast & Price Target

Ulta Beauty - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

ULTA Analyst Ratings Over Time

ULTA Analyst Recommendations By Month

ULTA Price Targets by Month

Ulta Beauty Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Ulta Beauty Stock? ULTA Pros and Cons Explained

Ulta Beauty Bull Case

Ulta Beauty Bear Case

ULTA Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Ulta Beauty Recommendations

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

Ulta Beauty
Bull Case

Ulta Beauty
Bear Case