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Asana (ASAN) Competitors

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$14.14 -0.12 (-0.81%)
Closing price 10/14/2025 03:58 PM Eastern
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$14.29 +0.14 (+1.00%)
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ASAN vs. BRZE, DOCU, FRSH, MNDY, SPT, DOCN, HUBS, NET, PCOR, and PD

Should you be buying Asana stock or one of its competitors? The main competitors of Asana include Braze (BRZE), Docusign (DOCU), Freshworks (FRSH), monday.com (MNDY), Sprout Social (SPT), DigitalOcean (DOCN), HubSpot (HUBS), Cloudflare (NET), Procore Technologies (PCOR), and PagerDuty (PD). These companies are all part of the "computer software" industry.

Asana vs. Its Competitors

Braze (NASDAQ:BRZE) and Asana (NYSE:ASAN) are both mid-cap computer and technology companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, valuation, profitability, earnings, media sentiment, dividends, analyst recommendations and institutional ownership.

Braze has a net margin of -16.62% compared to Asana's net margin of -27.50%. Braze's return on equity of -17.97% beat Asana's return on equity.

Company Net Margins Return on Equity Return on Assets
Braze-16.62% -17.97% -9.95%
Asana -27.50%-83.88%-22.07%

Braze has a beta of 1.1, indicating that its stock price is 10% more volatile than the S&P 500. Comparatively, Asana has a beta of 1.11, indicating that its stock price is 11% more volatile than the S&P 500.

Braze has higher earnings, but lower revenue than Asana. Braze is trading at a lower price-to-earnings ratio than Asana, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Braze$654.62M4.41-$103.74M-$1.04-24.97
Asana$723.88M4.62-$255.54M-$0.89-15.89

In the previous week, Asana had 7 more articles in the media than Braze. MarketBeat recorded 14 mentions for Asana and 7 mentions for Braze. Asana's average media sentiment score of 0.41 beat Braze's score of 0.27 indicating that Asana is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Braze
0 Very Positive mention(s)
3 Positive mention(s)
0 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
Asana
5 Very Positive mention(s)
4 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

90.5% of Braze shares are owned by institutional investors. Comparatively, 26.2% of Asana shares are owned by institutional investors. 18.2% of Braze shares are owned by insiders. Comparatively, 61.3% of Asana shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Braze presently has a consensus price target of $45.11, indicating a potential upside of 73.68%. Asana has a consensus price target of $16.10, indicating a potential upside of 13.82%. Given Braze's stronger consensus rating and higher probable upside, research analysts plainly believe Braze is more favorable than Asana.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Braze
1 Sell rating(s)
1 Hold rating(s)
19 Buy rating(s)
0 Strong Buy rating(s)
2.86
Asana
5 Sell rating(s)
7 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.06

Summary

Asana beats Braze on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ASAN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ASAN vs. The Competition

MetricAsanaINTERNET SOFTWARE IndustryComputer SectorNYSE Exchange
Market Cap$3.37B$19.74B$32.90B$21.76B
Dividend YieldN/A3.61%3.21%3.64%
P/E Ratio-15.8974.32491.1629.93
Price / Sales4.62131.761,796.2168.34
Price / CashN/A82.7837.7723.91
Price / Book14.439.707.714.68
Net Income-$255.54M$356.34M$820.59M$1.01B
7 Day Performance-6.51%-1.62%-0.28%-0.71%
1 Month Performance5.56%3.16%6.73%1.18%
1 Year Performance16.09%98.90%23,939.53%14.46%

Asana Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ASAN
Asana
2.2842 of 5 stars
$14.15
-0.8%
$16.10
+13.8%
+15.9%$3.37B$723.88M-15.891,819Insider Trade
BRZE
Braze
3.2251 of 5 stars
$28.95
+1.9%
$45.11
+55.8%
-18.0%$3.22B$654.62M-27.841,699Gap Down
DOCU
Docusign
4.7884 of 5 stars
$72.17
+3.5%
$94.14
+30.4%
-0.7%$14.51B$2.98B54.266,838
FRSH
Freshworks
3.4513 of 5 stars
$11.31
-0.1%
$20.07
+77.5%
-2.5%$3.30B$782.10M-62.834,400
MNDY
monday.com
4.2047 of 5 stars
$188.66
+2.8%
$292.36
+55.0%
-35.7%$9.58B$1.10B254.952,508Positive News
SPT
Sprout Social
2.7798 of 5 stars
$12.26
-1.8%
$27.36
+123.2%
-61.1%$721.01M$405.91M-12.911,140High Trading Volume
DOCN
DigitalOcean
1.579 of 5 stars
$38.40
+2.8%
$41.45
+8.0%
-7.7%$3.50B$780.61M29.541,210Gap Down
HUBS
HubSpot
4.6286 of 5 stars
$463.89
+2.7%
$723.11
+55.9%
-18.3%$24.44B$2.63B-2,016.918,246Analyst Forecast
High Trading Volume
NET
Cloudflare
3.6958 of 5 stars
$221.09
+2.0%
$191.28
-13.5%
+132.2%$77.05B$1.67B-650.264,263Positive News
PCOR
Procore Technologies
2.7693 of 5 stars
$73.24
+0.8%
$83.11
+13.5%
+15.3%$11.00B$1.15B-76.294,203Analyst Forecast
PD
PagerDuty
3.1166 of 5 stars
$15.97
-0.4%
$18.70
+17.1%
-15.1%$1.49B$467.50M-99.811,242

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This page (NYSE:ASAN) was last updated on 10/15/2025 by MarketBeat.com Staff
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