ELF vs. SN, COTY, ODD, IMAX, MBC, FOXF, OLPX, LVWR, ETD, and YSG
Should you be buying e.l.f. Beauty stock or one of its competitors? The main competitors of e.l.f. Beauty include SharkNinja (SN), Coty (COTY), Oddity Tech (ODD), IMAX (IMAX), MasterBrand (MBC), Fox Factory (FOXF), Olaplex (OLPX), LiveWire Group (LVWR), Ethan Allen Interiors (ETD), and Yatsen (YSG). These companies are all part of the "consumer goods" industry.
e.l.f. Beauty vs.
e.l.f. Beauty (NYSE:ELF) and SharkNinja (NYSE:SN) are both consumer staples companies, but which is the better business? We will contrast the two companies based on the strength of their risk, analyst recommendations, valuation, media sentiment, institutional ownership, earnings, profitability, dividends and community ranking.
e.l.f. Beauty has a beta of 1.52, indicating that its share price is 52% more volatile than the S&P 500. Comparatively, SharkNinja has a beta of 1.7, indicating that its share price is 70% more volatile than the S&P 500.
e.l.f. Beauty currently has a consensus target price of $120.71, suggesting a potential upside of 2.35%. SharkNinja has a consensus target price of $121.50, suggesting a potential upside of 35.82%. Given SharkNinja's stronger consensus rating and higher probable upside, analysts clearly believe SharkNinja is more favorable than e.l.f. Beauty.
SharkNinja has a net margin of 7.94% compared to e.l.f. Beauty's net margin of 7.55%. SharkNinja's return on equity of 32.51% beat e.l.f. Beauty's return on equity.
e.l.f. Beauty received 444 more outperform votes than SharkNinja when rated by MarketBeat users. However, 87.80% of users gave SharkNinja an outperform vote while only 66.67% of users gave e.l.f. Beauty an outperform vote.
SharkNinja has higher revenue and earnings than e.l.f. Beauty. SharkNinja is trading at a lower price-to-earnings ratio than e.l.f. Beauty, indicating that it is currently the more affordable of the two stocks.
92.4% of e.l.f. Beauty shares are held by institutional investors. Comparatively, 34.8% of SharkNinja shares are held by institutional investors. 3.5% of e.l.f. Beauty shares are held by insiders. Comparatively, 11.1% of SharkNinja shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
In the previous week, e.l.f. Beauty had 45 more articles in the media than SharkNinja. MarketBeat recorded 49 mentions for e.l.f. Beauty and 4 mentions for SharkNinja. SharkNinja's average media sentiment score of 0.91 beat e.l.f. Beauty's score of 0.70 indicating that SharkNinja is being referred to more favorably in the news media.
Summary
SharkNinja beats e.l.f. Beauty on 12 of the 19 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
e.l.f. Beauty Competitors List
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This page (NYSE:ELF) was last updated on 6/11/2025 by MarketBeat.com Staff
