e.l.f. Beauty (ELF) Competitors $61.89 -0.28 (-0.45%) As of 04/30/2025 03:59 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock ELF vs. SN, COTY, ODD, MBC, CODI, IMAX, FOXF, OLPX, ETD, and KODKShould you be buying e.l.f. Beauty stock or one of its competitors? The main competitors of e.l.f. Beauty include SharkNinja (SN), Coty (COTY), Oddity Tech (ODD), MasterBrand (MBC), Compass Diversified (CODI), IMAX (IMAX), Fox Factory (FOXF), Olaplex (OLPX), Ethan Allen Interiors (ETD), and Eastman Kodak (KODK). These companies are all part of the "consumer goods" industry. e.l.f. Beauty vs. SharkNinja Coty Oddity Tech MasterBrand Compass Diversified IMAX Fox Factory Olaplex Ethan Allen Interiors Eastman Kodak e.l.f. Beauty (NYSE:ELF) and SharkNinja (NYSE:SN) are both consumer staples companies, but which is the better stock? We will contrast the two businesses based on the strength of their valuation, dividends, earnings, risk, profitability, analyst recommendations, institutional ownership, community ranking and media sentiment. Do analysts rate ELF or SN? e.l.f. Beauty currently has a consensus price target of $116.88, indicating a potential upside of 88.85%. SharkNinja has a consensus price target of $116.72, indicating a potential upside of 44.94%. Given e.l.f. Beauty's higher probable upside, equities analysts plainly believe e.l.f. Beauty is more favorable than SharkNinja.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score e.l.f. Beauty 0 Sell rating(s) 5 Hold rating(s) 11 Buy rating(s) 2 Strong Buy rating(s) 2.83SharkNinja 0 Sell rating(s) 1 Hold rating(s) 9 Buy rating(s) 0 Strong Buy rating(s) 2.90 Does the media prefer ELF or SN? In the previous week, e.l.f. Beauty had 26 more articles in the media than SharkNinja. MarketBeat recorded 39 mentions for e.l.f. Beauty and 13 mentions for SharkNinja. SharkNinja's average media sentiment score of 0.92 beat e.l.f. Beauty's score of 0.78 indicating that SharkNinja is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment e.l.f. Beauty 18 Very Positive mention(s) 1 Positive mention(s) 18 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive SharkNinja 9 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Positive Which has stronger valuation & earnings, ELF or SN? SharkNinja has higher revenue and earnings than e.l.f. Beauty. SharkNinja is trading at a lower price-to-earnings ratio than e.l.f. Beauty, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratioe.l.f. Beauty$1.30B2.68$127.66M$1.6936.62SharkNinja$5.53B2.04$438.70M$3.1125.89 Is ELF or SN more profitable? SharkNinja has a net margin of 7.94% compared to e.l.f. Beauty's net margin of 7.55%. SharkNinja's return on equity of 32.51% beat e.l.f. Beauty's return on equity.Company Net Margins Return on Equity Return on Assets e.l.f. Beauty7.55% 16.88% 9.92% SharkNinja 7.94%32.51%14.22% Do insiders & institutionals have more ownership in ELF or SN? 92.4% of e.l.f. Beauty shares are held by institutional investors. Comparatively, 34.8% of SharkNinja shares are held by institutional investors. 3.5% of e.l.f. Beauty shares are held by company insiders. Comparatively, 11.1% of SharkNinja shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term. Which has more volatility and risk, ELF or SN? e.l.f. Beauty has a beta of 1.41, meaning that its share price is 41% more volatile than the S&P 500. Comparatively, SharkNinja has a beta of 1.65, meaning that its share price is 65% more volatile than the S&P 500. Does the MarketBeat Community believe in ELF or SN? e.l.f. Beauty received 436 more outperform votes than SharkNinja when rated by MarketBeat users. However, 88.89% of users gave SharkNinja an outperform vote while only 66.38% of users gave e.l.f. Beauty an outperform vote. CompanyUnderperformOutperforme.l.f. BeautyOutperform Votes46866.38% Underperform Votes23733.62% SharkNinjaOutperform Votes3288.89% Underperform Votes411.11% SummarySharkNinja beats e.l.f. Beauty on 11 of the 19 factors compared between the two stocks. Get e.l.f. Beauty News Delivered to You Automatically Sign up to receive the latest news and ratings for ELF and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart ELF vs. The Competition Export to ExcelMetrice.l.f. BeautyToilet preparations IndustryStaples SectorNYSE ExchangeMarket Cap$3.49B$11.44B$17.46B$18.97BDividend YieldN/A3.59%2.92%4.03%P/E Ratio36.6216.4715.5432.71Price / Sales2.685.074.1127.85Price / Cash21.2417.9016.3917.53Price / Book4.5512.036.324.47Net Income$127.66M$332.81M$731.54M$1.02B7 Day Performance8.96%3.28%1.17%2.26%1 Month Performance-4.59%-1.07%-0.60%-2.86%1 Year Performance-61.93%-13.24%-1.33%5.48% e.l.f. Beauty Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)ELFe.l.f. Beauty4.6914 of 5 stars$61.89-0.5%$116.88+88.9%-61.9%$3.49B$1.30B36.62300Analyst ForecastGap DownSNSharkNinja3.6272 of 5 stars$79.780.0%$116.72+46.3%+25.3%$11.20B$5.53B25.673,019Upcoming EarningsShort Interest ↑COTYCoty4.3895 of 5 stars$4.95-0.5%$8.24+66.7%-55.9%$4.31B$6.09B-494.5011,000Upcoming EarningsODDOddity Tech1.3917 of 5 stars$45.19+2.1%$53.25+17.8%+88.8%$2.52B$647.04M27.55342Earnings ReportNews CoverageGap UpMBCMasterBrand3.4534 of 5 stars$11.78-0.5%$16.00+35.9%-27.1%$1.50B$2.70B12.1312,000Upcoming EarningsAnalyst ForecastCODICompass Diversified4.1374 of 5 stars$17.24+1.2%$34.00+97.2%-21.7%$1.29B$2.20B35.832,520Positive NewsIMAXIMAX3.8073 of 5 stars$23.82-0.4%$30.56+28.3%+52.2%$1.26B$352.21M48.50780Analyst RevisionFOXFFox Factory2.9306 of 5 stars$20.53-2.7%$35.00+70.5%-47.8%$856.18M$1.39B78.954,400Upcoming EarningsOLPXOlaplex3.3027 of 5 stars$1.28-1.9%$1.93+51.0%-5.8%$848.84M$422.67M21.25170Short Interest ↓ETDEthan Allen Interiors3.8346 of 5 stars$28.63+0.7%$32.00+11.8%+0.6%$726.28M$626.65M12.034,240Positive NewsKODKEastman Kodak1.678 of 5 stars$6.14-1.5%N/A+39.8%$494.69M$1.04B8.754,200Upcoming EarningsPositive NewsGap Down Related Companies and Tools Related Companies SharkNinja Alternatives Coty Alternatives Oddity Tech Alternatives MasterBrand Alternatives Compass Diversified Alternatives IMAX Alternatives Fox Factory Alternatives Olaplex Alternatives Ethan Allen Interiors Alternatives Eastman Kodak Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:ELF) was last updated on 5/1/2025 by MarketBeat.com Staff From Our PartnersHow to invest in Elon Musk’s Optimus before its launchElon Musk is set to completely take over the AI industry with Optimus… A breakthrough AI-powered robot that El...InvestorPlace | SponsoredIs he more powerful than Trump? 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