ELF vs. SN, COTY, ODD, IMAX, MBC, LVWR, OLPX, FOXF, YSG, and ETD
Should you be buying e.l.f. Beauty stock or one of its competitors? The main competitors of e.l.f. Beauty include SharkNinja (SN), Coty (COTY), ODDITY Tech (ODD), IMAX (IMAX), MasterBrand (MBC), LiveWire Group (LVWR), Olaplex (OLPX), Fox Factory (FOXF), Yatsen (YSG), and Ethan Allen Interiors (ETD). These companies are all part of the "consumer goods" industry.
e.l.f. Beauty vs. Its Competitors
SharkNinja (NYSE:SN) and e.l.f. Beauty (NYSE:ELF) are both consumer goods companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, profitability, valuation, analyst recommendations, dividends, earnings, media sentiment and risk.
34.8% of SharkNinja shares are owned by institutional investors. Comparatively, 92.4% of e.l.f. Beauty shares are owned by institutional investors. 3.5% of e.l.f. Beauty shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.
SharkNinja currently has a consensus target price of $121.50, indicating a potential upside of 21.53%. e.l.f. Beauty has a consensus target price of $118.88, indicating a potential downside of 5.83%. Given SharkNinja's stronger consensus rating and higher possible upside, equities research analysts clearly believe SharkNinja is more favorable than e.l.f. Beauty.
SharkNinja has a beta of 1.7, meaning that its share price is 70% more volatile than the S&P 500. Comparatively, e.l.f. Beauty has a beta of 1.51, meaning that its share price is 51% more volatile than the S&P 500.
In the previous week, e.l.f. Beauty had 2 more articles in the media than SharkNinja. MarketBeat recorded 9 mentions for e.l.f. Beauty and 7 mentions for SharkNinja. e.l.f. Beauty's average media sentiment score of 1.46 beat SharkNinja's score of 0.71 indicating that e.l.f. Beauty is being referred to more favorably in the news media.
SharkNinja has higher revenue and earnings than e.l.f. Beauty. SharkNinja is trading at a lower price-to-earnings ratio than e.l.f. Beauty, indicating that it is currently the more affordable of the two stocks.
e.l.f. Beauty has a net margin of 8.53% compared to SharkNinja's net margin of 7.86%. SharkNinja's return on equity of 28.89% beat e.l.f. Beauty's return on equity.
Summary
e.l.f. Beauty beats SharkNinja on 9 of the 17 factors compared between the two stocks.
Get e.l.f. Beauty News Delivered to You Automatically
Sign up to receive the latest news and ratings for ELF and its competitors with MarketBeat's FREE daily newsletter.
New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding ELF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
e.l.f. Beauty Competitors List
Related Companies and Tools
This page (NYSE:ELF) was last updated on 7/1/2025 by MarketBeat.com Staff
Free ELF Stock Alerts