e.l.f. Beauty (ELF) Competitors

SharkNinja (NYSE:SN) and e.l.f. Beauty (NYSE:ELF) are both retail/wholesale companies, but which is the better investment? We will contrast the two businesses based on the strength of their institutional ownership, risk, dividends, profitability, analyst recommendations, media sentiment, earnings, valuation and community ranking.

Is SN or ELF more profitable?

SharkNinja has a net margin of 7.94% compared to e.l.f. Beauty's net margin of 7.55%. SharkNinja's return on equity of 32.51% beat e.l.f. Beauty's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
SharkNinja	7.94%	32.51%	14.22%
e.l.f. Beauty	7.55%	16.88%	9.92%

Which has better valuation & earnings, SN or ELF?

SharkNinja has higher revenue and earnings than e.l.f. Beauty. SharkNinja is trading at a lower price-to-earnings ratio than e.l.f. Beauty, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
SharkNinja	$5.69B	2.45	$438.70M	$3.16	31.29
e.l.f. Beauty	$1.30B	3.50	$127.66M	$1.69	47.80

Does the MarketBeat Community favor SN or ELF?

e.l.f. Beauty received 434 more outperform votes than SharkNinja when rated by MarketBeat users. However, 87.80% of users gave SharkNinja an outperform vote while only 66.38% of users gave e.l.f. Beauty an outperform vote.

Company	Underperform	Outperform
SharkNinja	Outperform Votes 36 87.80%	Underperform Votes 5 12.20%
e.l.f. Beauty	Outperform Votes 470 66.38%	Underperform Votes 238 33.62%

Which has more risk & volatility, SN or ELF?

SharkNinja has a beta of 1.68, meaning that its share price is 68% more volatile than the S&P 500. Comparatively, e.l.f. Beauty has a beta of 1.31, meaning that its share price is 31% more volatile than the S&P 500.

Do insiders & institutionals believe in SN or ELF?

34.8% of SharkNinja shares are owned by institutional investors. Comparatively, 92.4% of e.l.f. Beauty shares are owned by institutional investors. 11.1% of SharkNinja shares are owned by company insiders. Comparatively, 3.5% of e.l.f. Beauty shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Do analysts prefer SN or ELF?

SharkNinja currently has a consensus price target of $121.50, suggesting a potential upside of 22.88%. e.l.f. Beauty has a consensus price target of $109.82, suggesting a potential upside of 35.96%. Given e.l.f. Beauty's higher possible upside, analysts plainly believe e.l.f. Beauty is more favorable than SharkNinja.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
SharkNinja	0 Sell rating(s)	1 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	2.89
e.l.f. Beauty	0 Sell rating(s)	5 Hold rating(s)	11 Buy rating(s)	2 Strong Buy rating(s)	2.83

Does the media refer more to SN or ELF?

In the previous week, SharkNinja had 2 more articles in the media than e.l.f. Beauty. MarketBeat recorded 21 mentions for SharkNinja and 19 mentions for e.l.f. Beauty. SharkNinja's average media sentiment score of 1.52 beat e.l.f. Beauty's score of 1.42 indicating that SharkNinja is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
SharkNinja	16 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
e.l.f. Beauty	14 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

SharkNinja beats e.l.f. Beauty on 12 of the 19 factors compared between the two stocks.