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SharkNinja (SN) Competitors

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$115.60 -1.81 (-1.54%)
Closing price 05/6/2026 03:59 PM Eastern
Extended Trading
$113.99 -1.61 (-1.39%)
As of 05/6/2026 07:56 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

SN vs. HLN, KVUE, SGI, ELF, and COTY

Should you be buying SharkNinja stock or one of its competitors? The main competitors of SharkNinja include Haleon (HLN), Kenvue (KVUE), Somnigroup International (SGI), e.l.f. Beauty (ELF), and Coty (COTY). These companies are all part of the "consumer goods" industry.

How does SharkNinja compare to Haleon?

SharkNinja (NYSE:SN) and Haleon (NYSE:HLN) are both large-cap consumer goods companies, but which is the better stock? We will compare the two companies based on the strength of their profitability, media sentiment, institutional ownership, risk, valuation, dividends, earnings and analyst recommendations.

Haleon has higher revenue and earnings than SharkNinja. SharkNinja is trading at a lower price-to-earnings ratio than Haleon, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
SharkNinja$6.40B2.56$701.37M$4.9423.40
Haleon$14.54B2.82$2.20B$0.3923.65

SharkNinja has a net margin of 10.96% compared to Haleon's net margin of 0.00%. SharkNinja's return on equity of 30.71% beat Haleon's return on equity.

Company Net Margins Return on Equity Return on Assets
SharkNinja10.96% 30.71% 15.05%
Haleon N/A N/A N/A

In the previous week, SharkNinja had 10 more articles in the media than Haleon. MarketBeat recorded 15 mentions for SharkNinja and 5 mentions for Haleon. SharkNinja's average media sentiment score of 0.80 beat Haleon's score of 0.36 indicating that SharkNinja is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
SharkNinja
5 Very Positive mention(s)
0 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Haleon
1 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

34.8% of SharkNinja shares are held by institutional investors. Comparatively, 6.7% of Haleon shares are held by institutional investors. 11.1% of SharkNinja shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

SharkNinja has a beta of 1.37, suggesting that its stock price is 37% more volatile than the S&P 500. Comparatively, Haleon has a beta of 0.15, suggesting that its stock price is 85% less volatile than the S&P 500.

SharkNinja currently has a consensus price target of $146.00, suggesting a potential upside of 26.30%. Haleon has a consensus price target of $12.33, suggesting a potential upside of 33.60%. Given Haleon's stronger consensus rating and higher possible upside, analysts plainly believe Haleon is more favorable than SharkNinja.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SharkNinja
0 Sell rating(s)
3 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.75
Haleon
1 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
2 Strong Buy rating(s)
2.78

Summary

SharkNinja beats Haleon on 10 of the 17 factors compared between the two stocks.

How does SharkNinja compare to Kenvue?

SharkNinja (NYSE:SN) and Kenvue (NYSE:KVUE) are both large-cap consumer goods companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, earnings, analyst recommendations, dividends, valuation, institutional ownership, profitability and risk.

SharkNinja has a net margin of 10.96% compared to Kenvue's net margin of 9.72%. SharkNinja's return on equity of 30.71% beat Kenvue's return on equity.

Company Net Margins Return on Equity Return on Assets
SharkNinja10.96% 30.71% 15.05%
Kenvue 9.72%19.72%7.72%

Kenvue has higher revenue and earnings than SharkNinja. Kenvue is trading at a lower price-to-earnings ratio than SharkNinja, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
SharkNinja$6.40B2.56$701.37M$4.9423.40
Kenvue$15.12B2.25$1.47B$0.7722.98

SharkNinja has a beta of 1.37, meaning that its share price is 37% more volatile than the S&P 500. Comparatively, Kenvue has a beta of 0.55, meaning that its share price is 45% less volatile than the S&P 500.

In the previous week, SharkNinja had 1 more articles in the media than Kenvue. MarketBeat recorded 15 mentions for SharkNinja and 14 mentions for Kenvue. Kenvue's average media sentiment score of 1.39 beat SharkNinja's score of 0.80 indicating that Kenvue is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
SharkNinja
5 Very Positive mention(s)
0 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Kenvue
12 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

34.8% of SharkNinja shares are held by institutional investors. Comparatively, 97.6% of Kenvue shares are held by institutional investors. 11.1% of SharkNinja shares are held by company insiders. Comparatively, 1.6% of Kenvue shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

SharkNinja currently has a consensus target price of $146.00, indicating a potential upside of 26.30%. Kenvue has a consensus target price of $19.33, indicating a potential upside of 9.28%. Given SharkNinja's stronger consensus rating and higher probable upside, analysts plainly believe SharkNinja is more favorable than Kenvue.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SharkNinja
0 Sell rating(s)
3 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.75
Kenvue
0 Sell rating(s)
13 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.19

Summary

SharkNinja beats Kenvue on 12 of the 16 factors compared between the two stocks.

How does SharkNinja compare to Somnigroup International?

SharkNinja (NYSE:SN) and Somnigroup International (NYSE:SGI) are both large-cap consumer goods companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, earnings, analyst recommendations, dividends, valuation, institutional ownership, profitability and risk.

SharkNinja has a net margin of 10.96% compared to Somnigroup International's net margin of 5.14%. SharkNinja's return on equity of 30.71% beat Somnigroup International's return on equity.

Company Net Margins Return on Equity Return on Assets
SharkNinja10.96% 30.71% 15.05%
Somnigroup International 5.14%19.36%4.95%

SharkNinja has higher earnings, but lower revenue than Somnigroup International. SharkNinja is trading at a lower price-to-earnings ratio than Somnigroup International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
SharkNinja$6.40B2.56$701.37M$4.9423.40
Somnigroup International$7.48B2.22$384.10M$1.7943.98

SharkNinja has a beta of 1.37, meaning that its share price is 37% more volatile than the S&P 500. Comparatively, Somnigroup International has a beta of 1.25, meaning that its share price is 25% more volatile than the S&P 500.

In the previous week, SharkNinja had 4 more articles in the media than Somnigroup International. MarketBeat recorded 15 mentions for SharkNinja and 11 mentions for Somnigroup International. SharkNinja's average media sentiment score of 0.80 beat Somnigroup International's score of 0.57 indicating that SharkNinja is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
SharkNinja
5 Very Positive mention(s)
0 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Somnigroup International
6 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive

34.8% of SharkNinja shares are held by institutional investors. Comparatively, 99.9% of Somnigroup International shares are held by institutional investors. 11.1% of SharkNinja shares are held by company insiders. Comparatively, 4.0% of Somnigroup International shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

SharkNinja currently has a consensus target price of $146.00, indicating a potential upside of 26.30%. Somnigroup International has a consensus target price of $99.60, indicating a potential upside of 26.51%. Given Somnigroup International's higher probable upside, analysts plainly believe Somnigroup International is more favorable than SharkNinja.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SharkNinja
0 Sell rating(s)
3 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.75
Somnigroup International
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57

Summary

SharkNinja beats Somnigroup International on 12 of the 16 factors compared between the two stocks.

How does SharkNinja compare to e.l.f. Beauty?

e.l.f. Beauty (NYSE:ELF) and SharkNinja (NYSE:SN) are both consumer goods companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, earnings, risk, profitability, institutional ownership, dividends and valuation.

e.l.f. Beauty has a beta of 1.71, indicating that its stock price is 71% more volatile than the S&P 500. Comparatively, SharkNinja has a beta of 1.37, indicating that its stock price is 37% more volatile than the S&P 500.

SharkNinja has higher revenue and earnings than e.l.f. Beauty. SharkNinja is trading at a lower price-to-earnings ratio than e.l.f. Beauty, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
e.l.f. Beauty$1.31B2.76$112.09M$1.7734.74
SharkNinja$6.40B2.56$701.37M$4.9423.40

92.4% of e.l.f. Beauty shares are owned by institutional investors. Comparatively, 34.8% of SharkNinja shares are owned by institutional investors. 3.9% of e.l.f. Beauty shares are owned by insiders. Comparatively, 11.1% of SharkNinja shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

SharkNinja has a net margin of 10.96% compared to e.l.f. Beauty's net margin of 6.84%. SharkNinja's return on equity of 30.71% beat e.l.f. Beauty's return on equity.

Company Net Margins Return on Equity Return on Assets
e.l.f. Beauty6.84% 15.08% 8.09%
SharkNinja 10.96%30.71%15.05%

e.l.f. Beauty presently has a consensus price target of $103.06, indicating a potential upside of 67.61%. SharkNinja has a consensus price target of $146.00, indicating a potential upside of 26.30%. Given e.l.f. Beauty's higher probable upside, equities analysts plainly believe e.l.f. Beauty is more favorable than SharkNinja.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
e.l.f. Beauty
0 Sell rating(s)
7 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.67
SharkNinja
0 Sell rating(s)
3 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.75

In the previous week, e.l.f. Beauty had 2 more articles in the media than SharkNinja. MarketBeat recorded 17 mentions for e.l.f. Beauty and 15 mentions for SharkNinja. e.l.f. Beauty's average media sentiment score of 1.04 beat SharkNinja's score of 0.80 indicating that e.l.f. Beauty is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
e.l.f. Beauty
12 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
SharkNinja
5 Very Positive mention(s)
0 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

e.l.f. Beauty beats SharkNinja on 9 of the 17 factors compared between the two stocks.

How does SharkNinja compare to Coty?

Coty (NYSE:COTY) and SharkNinja (NYSE:SN) are both consumer goods companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, earnings, risk, profitability, institutional ownership, dividends and valuation.

SharkNinja has higher revenue and earnings than Coty. Coty is trading at a lower price-to-earnings ratio than SharkNinja, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Coty$5.89B0.40-$367.90M-$0.62N/A
SharkNinja$6.40B2.56$701.37M$4.9423.40

Coty has a beta of 1.06, indicating that its stock price is 6% more volatile than the S&P 500. Comparatively, SharkNinja has a beta of 1.37, indicating that its stock price is 37% more volatile than the S&P 500.

SharkNinja has a net margin of 10.96% compared to Coty's net margin of -9.20%. SharkNinja's return on equity of 30.71% beat Coty's return on equity.

Company Net Margins Return on Equity Return on Assets
Coty-9.20% 4.45% 1.43%
SharkNinja 10.96%30.71%15.05%

In the previous week, Coty had 29 more articles in the media than SharkNinja. MarketBeat recorded 44 mentions for Coty and 15 mentions for SharkNinja. SharkNinja's average media sentiment score of 0.80 beat Coty's score of -0.02 indicating that SharkNinja is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Coty
2 Very Positive mention(s)
3 Positive mention(s)
32 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Neutral
SharkNinja
5 Very Positive mention(s)
0 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Coty presently has a consensus price target of $3.90, indicating a potential upside of 46.74%. SharkNinja has a consensus price target of $146.00, indicating a potential upside of 26.30%. Given Coty's higher probable upside, equities analysts plainly believe Coty is more favorable than SharkNinja.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Coty
3 Sell rating(s)
14 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.89
SharkNinja
0 Sell rating(s)
3 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.75

42.4% of Coty shares are owned by institutional investors. Comparatively, 34.8% of SharkNinja shares are owned by institutional investors. 5.9% of Coty shares are owned by insiders. Comparatively, 11.1% of SharkNinja shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

SharkNinja beats Coty on 13 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SN vs. The Competition

MetricSharkNinjaRETAIL IndustryRetail SectorNYSE Exchange
Market Cap$16.62B$13.27B$27.84B$22.97B
Dividend YieldN/A2.46%178.40%4.03%
P/E Ratio23.4018.9318.0428.63
Price / Sales2.561.795.1624.81
Price / Cash19.3310.0516.5625.32
Price / Book6.104.545.644.65
Net Income$701.37M$802.63M$963.08M$1.07B
7 Day Performance-0.02%0.21%2.71%1.08%
1 Month Performance11.16%1.89%8.10%7.28%
1 Year Performance42.13%12.62%10.98%32.51%

SharkNinja Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SN
SharkNinja
4.6312 of 5 stars
$115.60
-1.5%
$146.00
+26.3%
+44.1%$16.62B$6.40B23.404,143
HLN
Haleon
4.7247 of 5 stars
$9.26
-1.3%
$12.33
+33.2%
-13.5%$41.74B$14.54B23.7324,535
KVUE
Kenvue
4.1899 of 5 stars
$17.15
-1.6%
$19.33
+12.8%
-25.0%$33.46B$15.12B22.2722,000
SGI
Somnigroup International
4.5063 of 5 stars
$73.18
-3.2%
$99.60
+36.1%
N/A$15.90B$7.48B40.8819,000
ELF
e.l.f. Beauty
4.7345 of 5 stars
$61.86
+2.3%
$103.06
+66.6%
-9.1%$3.57B$1.31B34.95300

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This page (NYSE:SN) was last updated on 5/7/2026 by MarketBeat.com Staff.
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