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SharkNinja (SN) Competitors

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$153.04 +4.45 (+2.99%)
Closing price 07/27/2026 03:59 PM Eastern
Extended Trading
$151.90 -1.14 (-0.75%)
As of 07/27/2026 07:34 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

SN vs. HLN, KVUE, SGI, ELF, and COTY

Should you buy SharkNinja stock or one of its competitors? MarketBeat compares SharkNinja with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with SharkNinja include Haleon (HLN), Kenvue (KVUE), Somnigroup International (SGI), e.l.f. Beauty (ELF), and Coty (COTY). These companies are all part of the "consumer goods" industry.

How does SharkNinja compare to Haleon?

SharkNinja (NYSE:SN) and Haleon (NYSE:HLN) are both large-cap consumer goods companies, but which is the better investment? We will contrast the two businesses based on the strength of their media sentiment, valuation, analyst recommendations, profitability, earnings, dividends, risk and institutional ownership.

In the previous week, SharkNinja had 4 more articles in the media than Haleon. MarketBeat recorded 10 mentions for SharkNinja and 6 mentions for Haleon. SharkNinja's average media sentiment score of 1.06 beat Haleon's score of 0.61 indicating that SharkNinja is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
SharkNinja
7 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Haleon
3 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

SharkNinja has a beta of 1.22, indicating that its stock price is 22% more volatile than the broader market. Comparatively, Haleon has a beta of 0.13, indicating that its stock price is 87% less volatile than the broader market.

34.8% of SharkNinja shares are owned by institutional investors. Comparatively, 6.7% of Haleon shares are owned by institutional investors. 40.8% of SharkNinja shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Haleon has higher revenue and earnings than SharkNinja. Haleon is trading at a lower price-to-earnings ratio than SharkNinja, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
SharkNinja$6.40B3.38$701.37M$4.9630.86
Haleon$14.54B3.01$2.20B$0.3925.50

SharkNinja presently has a consensus target price of $164.80, indicating a potential upside of 7.68%. Given SharkNinja's stronger consensus rating and higher possible upside, equities analysts plainly believe SharkNinja is more favorable than Haleon.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SharkNinja
0 Sell rating(s)
2 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.91
Haleon
2 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
2 Strong Buy rating(s)
2.50

SharkNinja has a net margin of 10.70% compared to Haleon's net margin of 0.00%. SharkNinja's return on equity of 29.07% beat Haleon's return on equity.

Company Net Margins Return on Equity Return on Assets
SharkNinja10.70% 29.07% 14.70%
Haleon N/A N/A N/A

Summary

SharkNinja beats Haleon on 14 of the 17 factors compared between the two stocks.

How does SharkNinja compare to Kenvue?

Kenvue (NYSE:KVUE) and SharkNinja (NYSE:SN) are both large-cap consumer goods companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, earnings, dividends, media sentiment, analyst recommendations, institutional ownership, risk and valuation.

97.6% of Kenvue shares are held by institutional investors. Comparatively, 34.8% of SharkNinja shares are held by institutional investors. 1.6% of Kenvue shares are held by insiders. Comparatively, 40.8% of SharkNinja shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Kenvue has a beta of 0.47, indicating that its stock price is 53% less volatile than the broader market. Comparatively, SharkNinja has a beta of 1.22, indicating that its stock price is 22% more volatile than the broader market.

Kenvue has higher revenue and earnings than SharkNinja. Kenvue is trading at a lower price-to-earnings ratio than SharkNinja, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Kenvue$15.12B2.47$1.47B$0.8522.86
SharkNinja$6.40B3.38$701.37M$4.9630.86

SharkNinja has a net margin of 10.70% compared to Kenvue's net margin of 10.61%. SharkNinja's return on equity of 29.07% beat Kenvue's return on equity.

Company Net Margins Return on Equity Return on Assets
Kenvue10.61% 20.81% 8.21%
SharkNinja 10.70%29.07%14.70%

In the previous week, Kenvue had 17 more articles in the media than SharkNinja. MarketBeat recorded 27 mentions for Kenvue and 10 mentions for SharkNinja. Kenvue's average media sentiment score of 1.22 beat SharkNinja's score of 1.06 indicating that Kenvue is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Kenvue
19 Very Positive mention(s)
3 Positive mention(s)
3 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
SharkNinja
7 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Kenvue currently has a consensus target price of $19.58, suggesting a potential upside of 0.76%. SharkNinja has a consensus target price of $164.80, suggesting a potential upside of 7.68%. Given SharkNinja's stronger consensus rating and higher possible upside, analysts clearly believe SharkNinja is more favorable than Kenvue.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kenvue
0 Sell rating(s)
13 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.19
SharkNinja
0 Sell rating(s)
2 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.91

Summary

SharkNinja beats Kenvue on 12 of the 17 factors compared between the two stocks.

How does SharkNinja compare to Somnigroup International?

Somnigroup International (NYSE:SGI) and SharkNinja (NYSE:SN) are both large-cap consumer goods companies, but which is the superior business? We will contrast the two companies based on the strength of their profitability, valuation, earnings, analyst recommendations, risk, institutional ownership, media sentiment and dividends.

Somnigroup International presently has a consensus price target of $98.14, suggesting a potential upside of 34.65%. SharkNinja has a consensus price target of $164.80, suggesting a potential upside of 7.68%. Given Somnigroup International's higher possible upside, analysts clearly believe Somnigroup International is more favorable than SharkNinja.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Somnigroup International
0 Sell rating(s)
3 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.67
SharkNinja
0 Sell rating(s)
2 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.91

SharkNinja has a net margin of 10.70% compared to Somnigroup International's net margin of 6.80%. SharkNinja's return on equity of 29.07% beat Somnigroup International's return on equity.

Company Net Margins Return on Equity Return on Assets
Somnigroup International6.80% 19.62% 5.16%
SharkNinja 10.70%29.07%14.70%

Somnigroup International has a beta of 1.19, indicating that its share price is 19% more volatile than the broader market. Comparatively, SharkNinja has a beta of 1.22, indicating that its share price is 22% more volatile than the broader market.

In the previous week, Somnigroup International had 4 more articles in the media than SharkNinja. MarketBeat recorded 14 mentions for Somnigroup International and 10 mentions for SharkNinja. Somnigroup International's average media sentiment score of 1.08 beat SharkNinja's score of 1.06 indicating that Somnigroup International is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Somnigroup International
9 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
SharkNinja
7 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

99.9% of Somnigroup International shares are held by institutional investors. Comparatively, 34.8% of SharkNinja shares are held by institutional investors. 4.0% of Somnigroup International shares are held by company insiders. Comparatively, 40.8% of SharkNinja shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

SharkNinja has lower revenue, but higher earnings than Somnigroup International. Somnigroup International is trading at a lower price-to-earnings ratio than SharkNinja, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Somnigroup International$7.48B2.05$384.10M$2.4529.75
SharkNinja$6.40B3.38$701.37M$4.9630.86

Summary

SharkNinja beats Somnigroup International on 12 of the 17 factors compared between the two stocks.

How does SharkNinja compare to e.l.f. Beauty?

e.l.f. Beauty (NYSE:ELF) and SharkNinja (NYSE:SN) are both consumer goods companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, valuation, media sentiment, analyst recommendations, risk, dividends, institutional ownership and profitability.

e.l.f. Beauty has a beta of 1.59, indicating that its share price is 59% more volatile than the broader market. Comparatively, SharkNinja has a beta of 1.22, indicating that its share price is 22% more volatile than the broader market.

e.l.f. Beauty currently has a consensus target price of $77.88, suggesting a potential downside of 7.27%. SharkNinja has a consensus target price of $164.80, suggesting a potential upside of 7.68%. Given SharkNinja's stronger consensus rating and higher probable upside, analysts plainly believe SharkNinja is more favorable than e.l.f. Beauty.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
e.l.f. Beauty
1 Sell rating(s)
7 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.56
SharkNinja
0 Sell rating(s)
2 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.91

SharkNinja has higher revenue and earnings than e.l.f. Beauty. SharkNinja is trading at a lower price-to-earnings ratio than e.l.f. Beauty, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
e.l.f. Beauty$1.64B3.02$26.32M$0.46182.56
SharkNinja$6.40B3.38$701.37M$4.9630.86

92.4% of e.l.f. Beauty shares are held by institutional investors. Comparatively, 34.8% of SharkNinja shares are held by institutional investors. 3.5% of e.l.f. Beauty shares are held by insiders. Comparatively, 40.8% of SharkNinja shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

SharkNinja has a net margin of 10.70% compared to e.l.f. Beauty's net margin of 1.61%. SharkNinja's return on equity of 29.07% beat e.l.f. Beauty's return on equity.

Company Net Margins Return on Equity Return on Assets
e.l.f. Beauty1.61% 11.02% 5.59%
SharkNinja 10.70%29.07%14.70%

In the previous week, e.l.f. Beauty and e.l.f. Beauty both had 10 articles in the media. e.l.f. Beauty's average media sentiment score of 1.34 beat SharkNinja's score of 1.06 indicating that e.l.f. Beauty is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
e.l.f. Beauty
7 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
SharkNinja
7 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

SharkNinja beats e.l.f. Beauty on 10 of the 15 factors compared between the two stocks.

How does SharkNinja compare to Coty?

Coty (NYSE:COTY) and SharkNinja (NYSE:SN) are both consumer goods companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, profitability, valuation, analyst recommendations, dividends, media sentiment, earnings and institutional ownership.

SharkNinja has higher revenue and earnings than Coty. Coty is trading at a lower price-to-earnings ratio than SharkNinja, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Coty$5.89B0.41-$367.90M-$0.62N/A
SharkNinja$6.40B3.38$701.37M$4.9630.86

Coty has a beta of 0.99, suggesting that its stock price is 1% less volatile than the broader market. Comparatively, SharkNinja has a beta of 1.22, suggesting that its stock price is 22% more volatile than the broader market.

42.4% of Coty shares are owned by institutional investors. Comparatively, 34.8% of SharkNinja shares are owned by institutional investors. 5.9% of Coty shares are owned by company insiders. Comparatively, 40.8% of SharkNinja shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

SharkNinja has a net margin of 10.70% compared to Coty's net margin of -9.20%. SharkNinja's return on equity of 29.07% beat Coty's return on equity.

Company Net Margins Return on Equity Return on Assets
Coty-9.20% 4.59% 1.47%
SharkNinja 10.70%29.07%14.70%

Coty presently has a consensus target price of $3.70, indicating a potential upside of 36.41%. SharkNinja has a consensus target price of $164.80, indicating a potential upside of 7.68%. Given Coty's higher probable upside, equities analysts plainly believe Coty is more favorable than SharkNinja.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Coty
3 Sell rating(s)
13 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.88
SharkNinja
0 Sell rating(s)
2 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.91

In the previous week, SharkNinja had 7 more articles in the media than Coty. MarketBeat recorded 10 mentions for SharkNinja and 3 mentions for Coty. SharkNinja's average media sentiment score of 1.06 beat Coty's score of -0.26 indicating that SharkNinja is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Coty
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
SharkNinja
7 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

SharkNinja beats Coty on 15 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SN vs. The Competition

MetricSharkNinjaRETAIL IndustryRetail SectorNYSE Exchange
Market Cap$21.03B$13.04B$26.49B$23.57B
Dividend YieldN/A2.90%176.92%4.21%
P/E Ratio30.8633.6022.7831.18
Price / Sales3.381.733.4719.88
Price / Cash24.4610.4117.6218.54
Price / Book8.074.466.414.78
Net Income$701.37M$782.06M$954.63M$1.07B
7 Day Performance3.62%1.64%-0.07%-0.01%
1 Month Performance5.34%9.77%-1.67%0.26%
1 Year Performance27.39%6.46%-3.35%14.99%

SharkNinja Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SN
SharkNinja
4.1508 of 5 stars
$153.05
+3.0%
$164.80
+7.7%
+27.3%$21.03B$6.40B30.864,143
HLN
Haleon
3.8521 of 5 stars
$10.06
-0.4%
N/A+0.8%$44.48B$14.54B25.7824,535
KVUE
Kenvue
3.3672 of 5 stars
$19.00
+0.1%
$19.50
+2.7%
-14.9%$36.44B$15.12B22.3522,000
SGI
Somnigroup International
4.6055 of 5 stars
$70.36
-3.3%
$98.67
+40.2%
N/A$15.30B$7.48B28.7219,000
ELF
e.l.f. Beauty
2.6072 of 5 stars
$79.64
+8.1%
$81.31
+2.1%
-30.5%$4.34B$1.64B173.14300

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This page (NYSE:SN) was last updated on 7/28/2026 by MarketBeat.com Staff.
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