Go Pro

SharkNinja (SN) Competitors

SharkNinja logo
$184.25 -0.85 (-0.46%)
Closing price 08/14/2026 03:59 PM Eastern
Extended Trading
$186.50 +2.25 (+1.22%)
As of 08/14/2026 07:49 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

SN vs. SWK, WHR, CRCT, HELE, and HBB

Should you buy SharkNinja stock or one of its competitors? SharkNinja's main competitors and comparable companies include Stanley Black & Decker (SWK), Whirlpool (WHR), Cricut (CRCT), Helen of Troy (HELE), and Hamilton Beach Brands (HBB). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "household appliances" industry.

How does SharkNinja compare to Stanley Black & Decker?

SharkNinja (NYSE:SN) and Stanley Black & Decker (NYSE:SWK) are both large-cap consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their analyst recommendations, risk, valuation, earnings, profitability, media sentiment, institutional ownership and dividends.

SharkNinja has higher earnings, but lower revenue than Stanley Black & Decker. Stanley Black & Decker is trading at a lower price-to-earnings ratio than SharkNinja, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
SharkNinja$6.40B4.06$701.37M$4.9037.60
Stanley Black & Decker$15.13B1.02$401.90M$4.1024.87

SharkNinja has a beta of 1.21, suggesting that its share price is 21% more volatile than the broader market. Comparatively, Stanley Black & Decker has a beta of 1.16, suggesting that its share price is 16% more volatile than the broader market.

SharkNinja presently has a consensus price target of $188.59, indicating a potential upside of 2.35%. Stanley Black & Decker has a consensus price target of $91.56, indicating a potential downside of 10.20%. Given SharkNinja's stronger consensus rating and higher probable upside, equities research analysts plainly believe SharkNinja is more favorable than Stanley Black & Decker.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SharkNinja
0 Sell rating(s)
1 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.92
Stanley Black & Decker
1 Sell rating(s)
6 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.27

In the previous week, Stanley Black & Decker had 4 more articles in the media than SharkNinja. MarketBeat recorded 17 mentions for Stanley Black & Decker and 13 mentions for SharkNinja. Stanley Black & Decker's average media sentiment score of 0.97 beat SharkNinja's score of 0.65 indicating that Stanley Black & Decker is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
SharkNinja
6 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Stanley Black & Decker
11 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

34.8% of SharkNinja shares are owned by institutional investors. Comparatively, 87.8% of Stanley Black & Decker shares are owned by institutional investors. 40.8% of SharkNinja shares are owned by insiders. Comparatively, 0.7% of Stanley Black & Decker shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

SharkNinja has a net margin of 10.06% compared to Stanley Black & Decker's net margin of 4.07%. SharkNinja's return on equity of 27.79% beat Stanley Black & Decker's return on equity.

Company Net Margins Return on Equity Return on Assets
SharkNinja10.06% 27.79% 14.19%
Stanley Black & Decker 4.07%8.78%3.73%

Summary

SharkNinja beats Stanley Black & Decker on 12 of the 16 factors compared between the two stocks.

How does SharkNinja compare to Whirlpool?

SharkNinja (NYSE:SN) and Whirlpool (NYSE:WHR) are both consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, risk, earnings, analyst recommendations, valuation, dividends, media sentiment and institutional ownership.

In the previous week, SharkNinja had 9 more articles in the media than Whirlpool. MarketBeat recorded 13 mentions for SharkNinja and 4 mentions for Whirlpool. SharkNinja's average media sentiment score of 0.65 beat Whirlpool's score of 0.17 indicating that SharkNinja is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
SharkNinja
6 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Whirlpool
0 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

SharkNinja has a beta of 1.21, meaning that its stock price is 21% more volatile than the broader market. Comparatively, Whirlpool has a beta of 1.16, meaning that its stock price is 16% more volatile than the broader market.

SharkNinja has higher earnings, but lower revenue than Whirlpool. Whirlpool is trading at a lower price-to-earnings ratio than SharkNinja, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
SharkNinja$6.40B4.06$701.37M$4.9037.60
Whirlpool$15.52B0.17$318M$2.9214.13

SharkNinja has a net margin of 10.06% compared to Whirlpool's net margin of 1.17%. SharkNinja's return on equity of 27.79% beat Whirlpool's return on equity.

Company Net Margins Return on Equity Return on Assets
SharkNinja10.06% 27.79% 14.19%
Whirlpool 1.17%4.18%0.82%

SharkNinja presently has a consensus target price of $188.59, indicating a potential upside of 2.35%. Whirlpool has a consensus target price of $46.88, indicating a potential upside of 13.60%. Given Whirlpool's higher possible upside, analysts clearly believe Whirlpool is more favorable than SharkNinja.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SharkNinja
0 Sell rating(s)
1 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.92
Whirlpool
3 Sell rating(s)
7 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.82

34.8% of SharkNinja shares are held by institutional investors. Comparatively, 90.8% of Whirlpool shares are held by institutional investors. 40.8% of SharkNinja shares are held by company insiders. Comparatively, 2.0% of Whirlpool shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

SharkNinja beats Whirlpool on 13 of the 16 factors compared between the two stocks.

How does SharkNinja compare to Cricut?

Cricut (NASDAQ:CRCT) and SharkNinja (NYSE:SN) are both consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their earnings, institutional ownership, valuation, risk, dividends, profitability, media sentiment and analyst recommendations.

In the previous week, SharkNinja had 10 more articles in the media than Cricut. MarketBeat recorded 13 mentions for SharkNinja and 3 mentions for Cricut. Cricut's average media sentiment score of 1.09 beat SharkNinja's score of 0.65 indicating that Cricut is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Cricut
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
SharkNinja
6 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Cricut has a net margin of 12.71% compared to SharkNinja's net margin of 10.06%. SharkNinja's return on equity of 27.79% beat Cricut's return on equity.

Company Net Margins Return on Equity Return on Assets
Cricut12.71% 24.57% 15.42%
SharkNinja 10.06%27.79%14.19%

Cricut presently has a consensus price target of $3.82, suggesting a potential downside of 33.74%. SharkNinja has a consensus price target of $188.59, suggesting a potential upside of 2.35%. Given SharkNinja's stronger consensus rating and higher possible upside, analysts plainly believe SharkNinja is more favorable than Cricut.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cricut
4 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.67
SharkNinja
0 Sell rating(s)
1 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.92

19.6% of Cricut shares are owned by institutional investors. Comparatively, 34.8% of SharkNinja shares are owned by institutional investors. 16.5% of Cricut shares are owned by company insiders. Comparatively, 40.8% of SharkNinja shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

SharkNinja has higher revenue and earnings than Cricut. Cricut is trading at a lower price-to-earnings ratio than SharkNinja, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Cricut$708.78M1.70$76.71M$0.4313.40
SharkNinja$6.40B4.06$701.37M$4.9037.60

Cricut has a beta of 0.19, indicating that its share price is 81% less volatile than the broader market. Comparatively, SharkNinja has a beta of 1.21, indicating that its share price is 21% more volatile than the broader market.

Summary

SharkNinja beats Cricut on 13 of the 17 factors compared between the two stocks.

How does SharkNinja compare to Helen of Troy?

Helen of Troy (NASDAQ:HELE) and SharkNinja (NYSE:SN) are both consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their media sentiment, earnings, profitability, risk, analyst recommendations, valuation, institutional ownership and dividends.

SharkNinja has a net margin of 10.06% compared to Helen of Troy's net margin of -22.70%. SharkNinja's return on equity of 27.79% beat Helen of Troy's return on equity.

Company Net Margins Return on Equity Return on Assets
Helen of Troy-22.70% 6.46% 2.47%
SharkNinja 10.06%27.79%14.19%

In the previous week, SharkNinja had 5 more articles in the media than Helen of Troy. MarketBeat recorded 13 mentions for SharkNinja and 8 mentions for Helen of Troy. Helen of Troy's average media sentiment score of 1.35 beat SharkNinja's score of 0.65 indicating that Helen of Troy is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Helen of Troy
6 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
SharkNinja
6 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Helen of Troy has a beta of 1.31, indicating that its stock price is 31% more volatile than the broader market. Comparatively, SharkNinja has a beta of 1.21, indicating that its stock price is 21% more volatile than the broader market.

SharkNinja has higher revenue and earnings than Helen of Troy. Helen of Troy is trading at a lower price-to-earnings ratio than SharkNinja, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Helen of Troy$1.79B0.39-$898.98M-$17.99N/A
SharkNinja$6.40B4.06$701.37M$4.9037.60

34.8% of SharkNinja shares are held by institutional investors. 0.7% of Helen of Troy shares are held by company insiders. Comparatively, 40.8% of SharkNinja shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Helen of Troy currently has a consensus price target of $26.50, indicating a potential downside of 12.31%. SharkNinja has a consensus price target of $188.59, indicating a potential upside of 2.35%. Given SharkNinja's stronger consensus rating and higher possible upside, analysts plainly believe SharkNinja is more favorable than Helen of Troy.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Helen of Troy
1 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.20
SharkNinja
0 Sell rating(s)
1 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.92

Summary

SharkNinja beats Helen of Troy on 14 of the 17 factors compared between the two stocks.

How does SharkNinja compare to Hamilton Beach Brands?

SharkNinja (NYSE:SN) and Hamilton Beach Brands (NYSE:HBB) are both consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, profitability, valuation, risk, earnings, media sentiment and dividends.

SharkNinja has higher revenue and earnings than Hamilton Beach Brands. Hamilton Beach Brands is trading at a lower price-to-earnings ratio than SharkNinja, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
SharkNinja$6.40B4.06$701.37M$4.9037.60
Hamilton Beach Brands$606.85M0.73$26.45M$4.257.79

SharkNinja has a net margin of 10.06% compared to Hamilton Beach Brands' net margin of 9.41%. Hamilton Beach Brands' return on equity of 30.70% beat SharkNinja's return on equity.

Company Net Margins Return on Equity Return on Assets
SharkNinja10.06% 27.79% 14.19%
Hamilton Beach Brands 9.41%30.70%14.62%

In the previous week, SharkNinja had 12 more articles in the media than Hamilton Beach Brands. MarketBeat recorded 13 mentions for SharkNinja and 1 mentions for Hamilton Beach Brands. Hamilton Beach Brands' average media sentiment score of 0.76 beat SharkNinja's score of 0.65 indicating that Hamilton Beach Brands is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
SharkNinja
6 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Hamilton Beach Brands
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

SharkNinja has a beta of 1.21, indicating that its stock price is 21% more volatile than the broader market. Comparatively, Hamilton Beach Brands has a beta of 0.23, indicating that its stock price is 77% less volatile than the broader market.

SharkNinja presently has a consensus price target of $188.59, indicating a potential upside of 2.35%. Given SharkNinja's stronger consensus rating and higher possible upside, analysts clearly believe SharkNinja is more favorable than Hamilton Beach Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SharkNinja
0 Sell rating(s)
1 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.92
Hamilton Beach Brands
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

34.8% of SharkNinja shares are held by institutional investors. Comparatively, 50.6% of Hamilton Beach Brands shares are held by institutional investors. 40.8% of SharkNinja shares are held by company insiders. Comparatively, 39.0% of Hamilton Beach Brands shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

SharkNinja beats Hamilton Beach Brands on 12 of the 16 factors compared between the two stocks.

Get SharkNinja News Delivered to You Automatically

Sign up to receive the latest news and ratings for SN and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

SN vs. The Competition

MetricSharkNinjaHousehold Durables IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$25.96B$5.49B$13.16B$24.27B
Dividend YieldN/A3.46%54.81%3.69%
P/E Ratio37.6030.2747.0030.85
Price / Sales4.0663.4892.6921.30
Price / Cash30.479.7319.2420.48
Price / Book9.723.804.484.95
Net Income$701.37M$273.19M$445.74M$1.07B
7 Day Performance-0.62%0.55%0.10%0.91%
1 Month Performance19.22%3.02%1.38%3.27%
1 Year Performance54.68%-1.95%0.73%19.10%

SharkNinja Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SN
SharkNinja
3.6373 of 5 stars
$184.25
-0.5%
$188.59
+2.4%
+54.7%$25.96B$6.40B37.604,143
SWK
Stanley Black & Decker
3.7195 of 5 stars
$102.59
-1.3%
$91.56
-10.8%
+37.6%$15.69B$15.13B25.0243,500
WHR
Whirlpool
3.4338 of 5 stars
$42.11
-2.7%
$46.88
+11.3%
-53.3%$2.82B$15.52B14.4241,000
CRCT
Cricut
2.0268 of 5 stars
$5.90
+1.0%
$3.82
-35.3%
+4.3%$1.23B$708.78M13.72830
HELE
Helen of Troy
1.6363 of 5 stars
$29.21
-1.9%
$26.50
-9.3%
+31.0%$693.41M$1.79BN/A1,854

Related Companies and Tools


This page (NYSE:SN) was last updated on 8/17/2026 by MarketBeat.com Staff.
From Our Partners