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SharkNinja (SN) Competitors

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$177.86 +0.93 (+0.52%)
Closing price 09/25/2026 03:59 PM Eastern
Extended Trading
$181.00 +3.13 (+1.76%)
As of 09/25/2026 07:52 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

SN vs. SWK, WHR, CRCT, HELE, and HBB

Should you buy SharkNinja stock or one of its competitors? SharkNinja's main competitors and comparable companies include Stanley Black & Decker (SWK), Whirlpool (WHR), Cricut (CRCT), Helen of Troy (HELE), and Hamilton Beach Brands (HBB). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "household appliances" industry.

How does SharkNinja compare to Stanley Black & Decker?

Stanley Black & Decker (NYSE:SWK) and SharkNinja (NYSE:SN) are both large-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, institutional ownership, profitability, dividends, analyst recommendations, risk, media sentiment and valuation.

SharkNinja has lower revenue, but higher earnings than Stanley Black & Decker. Stanley Black & Decker is trading at a lower price-to-earnings ratio than SharkNinja, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Stanley Black & Decker$15.13B0.91$401.90M$4.1022.28
SharkNinja$6.91B3.63$701.37M$4.9036.30

SharkNinja has a net margin of 10.06% compared to Stanley Black & Decker's net margin of 4.07%. SharkNinja's return on equity of 27.79% beat Stanley Black & Decker's return on equity.

Company Net Margins Return on Equity Return on Assets
Stanley Black & Decker4.07% 8.78% 3.73%
SharkNinja 10.06%27.79%14.19%

87.8% of Stanley Black & Decker shares are held by institutional investors. Comparatively, 34.8% of SharkNinja shares are held by institutional investors. 0.7% of Stanley Black & Decker shares are held by company insiders. Comparatively, 40.8% of SharkNinja shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Stanley Black & Decker has a beta of 1.17, suggesting that its stock price is 17% more volatile than the broader market. Comparatively, SharkNinja has a beta of 1.24, suggesting that its stock price is 24% more volatile than the broader market.

Stanley Black & Decker currently has a consensus price target of $92.88, indicating a potential upside of 1.65%. SharkNinja has a consensus price target of $188.59, indicating a potential upside of 6.03%. Given SharkNinja's stronger consensus rating and higher possible upside, analysts plainly believe SharkNinja is more favorable than Stanley Black & Decker.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Stanley Black & Decker
1 Sell rating(s)
6 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.20
SharkNinja
0 Sell rating(s)
1 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.92

In the previous week, Stanley Black & Decker had 3 more articles in the media than SharkNinja. MarketBeat recorded 8 mentions for Stanley Black & Decker and 5 mentions for SharkNinja. Stanley Black & Decker's average media sentiment score of 0.57 beat SharkNinja's score of 0.51 indicating that Stanley Black & Decker is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Stanley Black & Decker
3 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
SharkNinja
2 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

SharkNinja beats Stanley Black & Decker on 12 of the 16 factors compared between the two stocks.

How does SharkNinja compare to Whirlpool?

Whirlpool (NYSE:WHR) and SharkNinja (NYSE:SN) are both consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, valuation, earnings, profitability, risk, analyst recommendations, dividends and media sentiment.

Whirlpool presently has a consensus target price of $45.44, indicating a potential upside of 43.13%. SharkNinja has a consensus target price of $188.59, indicating a potential upside of 6.03%. Given Whirlpool's higher probable upside, analysts clearly believe Whirlpool is more favorable than SharkNinja.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Whirlpool
3 Sell rating(s)
8 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.83
SharkNinja
0 Sell rating(s)
1 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.92

Whirlpool has a beta of 1.18, suggesting that its share price is 18% more volatile than the broader market. Comparatively, SharkNinja has a beta of 1.24, suggesting that its share price is 24% more volatile than the broader market.

SharkNinja has a net margin of 10.06% compared to Whirlpool's net margin of 1.17%. SharkNinja's return on equity of 27.79% beat Whirlpool's return on equity.

Company Net Margins Return on Equity Return on Assets
Whirlpool1.17% 4.18% 0.82%
SharkNinja 10.06%27.79%14.19%

SharkNinja has lower revenue, but higher earnings than Whirlpool. Whirlpool is trading at a lower price-to-earnings ratio than SharkNinja, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Whirlpool$15.52B0.13$318M$2.9210.87
SharkNinja$6.91B3.63$701.37M$4.9036.30

90.8% of Whirlpool shares are held by institutional investors. Comparatively, 34.8% of SharkNinja shares are held by institutional investors. 2.0% of Whirlpool shares are held by company insiders. Comparatively, 40.8% of SharkNinja shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

In the previous week, Whirlpool had 5 more articles in the media than SharkNinja. MarketBeat recorded 10 mentions for Whirlpool and 5 mentions for SharkNinja. SharkNinja's average media sentiment score of 0.51 beat Whirlpool's score of 0.46 indicating that SharkNinja is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Whirlpool
5 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Neutral
SharkNinja
2 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

SharkNinja beats Whirlpool on 12 of the 16 factors compared between the two stocks.

How does SharkNinja compare to Cricut?

Cricut (NASDAQ:CRCT) and SharkNinja (NYSE:SN) are both consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their media sentiment, risk, institutional ownership, analyst recommendations, dividends, valuation, earnings and profitability.

Cricut has a net margin of 12.71% compared to SharkNinja's net margin of 10.06%. SharkNinja's return on equity of 27.79% beat Cricut's return on equity.

Company Net Margins Return on Equity Return on Assets
Cricut12.71% 24.57% 15.42%
SharkNinja 10.06%27.79%14.19%

SharkNinja has higher revenue and earnings than Cricut. Cricut is trading at a lower price-to-earnings ratio than SharkNinja, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Cricut$708.78M1.81$76.71M$0.4314.28
SharkNinja$6.91B3.63$701.37M$4.9036.30

19.6% of Cricut shares are held by institutional investors. Comparatively, 34.8% of SharkNinja shares are held by institutional investors. 16.5% of Cricut shares are held by company insiders. Comparatively, 40.8% of SharkNinja shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Cricut currently has a consensus price target of $4.07, suggesting a potential downside of 33.77%. SharkNinja has a consensus price target of $188.59, suggesting a potential upside of 6.03%. Given SharkNinja's stronger consensus rating and higher possible upside, analysts plainly believe SharkNinja is more favorable than Cricut.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cricut
4 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.67
SharkNinja
0 Sell rating(s)
1 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.92

In the previous week, Cricut and Cricut both had 5 articles in the media. Cricut's average media sentiment score of 0.59 beat SharkNinja's score of 0.51 indicating that Cricut is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Cricut
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
SharkNinja
2 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Cricut has a beta of 0.25, indicating that its stock price is 75% less volatile than the broader market. Comparatively, SharkNinja has a beta of 1.24, indicating that its stock price is 24% more volatile than the broader market.

Summary

SharkNinja beats Cricut on 12 of the 16 factors compared between the two stocks.

How does SharkNinja compare to Helen of Troy?

Helen of Troy (NASDAQ:HELE) and SharkNinja (NYSE:SN) are both consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their profitability, earnings, analyst recommendations, media sentiment, institutional ownership, dividends, valuation and risk.

34.8% of SharkNinja shares are owned by institutional investors. 0.7% of Helen of Troy shares are owned by insiders. Comparatively, 40.8% of SharkNinja shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Helen of Troy presently has a consensus target price of $26.50, suggesting a potential downside of 7.44%. SharkNinja has a consensus target price of $188.59, suggesting a potential upside of 6.03%. Given SharkNinja's stronger consensus rating and higher probable upside, analysts plainly believe SharkNinja is more favorable than Helen of Troy.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Helen of Troy
1 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.20
SharkNinja
0 Sell rating(s)
1 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.92

SharkNinja has higher revenue and earnings than Helen of Troy. Helen of Troy is trading at a lower price-to-earnings ratio than SharkNinja, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Helen of Troy$1.79B0.37-$898.98M-$17.99N/A
SharkNinja$6.91B3.63$701.37M$4.9036.30

In the previous week, SharkNinja had 1 more articles in the media than Helen of Troy. MarketBeat recorded 5 mentions for SharkNinja and 4 mentions for Helen of Troy. SharkNinja's average media sentiment score of 0.51 beat Helen of Troy's score of 0.44 indicating that SharkNinja is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Helen of Troy
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
SharkNinja
2 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

SharkNinja has a net margin of 10.06% compared to Helen of Troy's net margin of -22.70%. SharkNinja's return on equity of 27.79% beat Helen of Troy's return on equity.

Company Net Margins Return on Equity Return on Assets
Helen of Troy-22.70% 6.46% 2.47%
SharkNinja 10.06%27.79%14.19%

Helen of Troy has a beta of 1.31, suggesting that its share price is 31% more volatile than the broader market. Comparatively, SharkNinja has a beta of 1.24, suggesting that its share price is 24% more volatile than the broader market.

Summary

SharkNinja beats Helen of Troy on 15 of the 17 factors compared between the two stocks.

How does SharkNinja compare to Hamilton Beach Brands?

Hamilton Beach Brands (NYSE:HBB) and SharkNinja (NYSE:SN) are both consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, dividends, risk, analyst recommendations, earnings, valuation, profitability and institutional ownership.

SharkNinja has a consensus target price of $188.59, indicating a potential upside of 6.03%. Given SharkNinja's higher possible upside, analysts plainly believe SharkNinja is more favorable than Hamilton Beach Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hamilton Beach Brands
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00
SharkNinja
0 Sell rating(s)
1 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.92

SharkNinja has a net margin of 10.06% compared to Hamilton Beach Brands' net margin of 9.41%. Hamilton Beach Brands' return on equity of 30.70% beat SharkNinja's return on equity.

Company Net Margins Return on Equity Return on Assets
Hamilton Beach Brands9.41% 30.70% 14.62%
SharkNinja 10.06%27.79%14.19%

50.6% of Hamilton Beach Brands shares are held by institutional investors. Comparatively, 34.8% of SharkNinja shares are held by institutional investors. 39.0% of Hamilton Beach Brands shares are held by insiders. Comparatively, 40.8% of SharkNinja shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

SharkNinja has higher revenue and earnings than Hamilton Beach Brands. Hamilton Beach Brands is trading at a lower price-to-earnings ratio than SharkNinja, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hamilton Beach Brands$606.85M0.82$26.45M$4.258.74
SharkNinja$6.91B3.63$701.37M$4.9036.30

In the previous week, Hamilton Beach Brands had 4 more articles in the media than SharkNinja. MarketBeat recorded 9 mentions for Hamilton Beach Brands and 5 mentions for SharkNinja. SharkNinja's average media sentiment score of 0.51 beat Hamilton Beach Brands' score of 0.05 indicating that SharkNinja is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hamilton Beach Brands
0 Very Positive mention(s)
1 Positive mention(s)
7 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
SharkNinja
2 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Hamilton Beach Brands has a beta of 0.29, meaning that its stock price is 71% less volatile than the broader market. Comparatively, SharkNinja has a beta of 1.24, meaning that its stock price is 24% more volatile than the broader market.

Summary

SharkNinja beats Hamilton Beach Brands on 11 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SN vs. The Competition

MetricSharkNinjaHousehold Durables IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$25.04B$5.20B$12.38B$22.90B
Dividend YieldN/A3.43%62.99%3.68%
P/E Ratio36.3012.8144.3328.00
Price / Sales3.6356.5393.0120.48
Price / Cash29.129.2328.3641.86
Price / Book9.382.673.954.66
Net Income$701.37M$272.21M$445.57M$1.07B
7 Day Performance7.29%0.31%-0.34%-1.12%
1 Month Performance-5.78%-3.03%-5.05%-5.14%
1 Year Performance67.93%-6.57%-7.30%7.69%

SharkNinja Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SN
SharkNinja
3.7001 of 5 stars
$177.87
+0.5%
$188.59
+6.0%
+67.5%$25.04B$6.91B36.304,143
SWK
Stanley Black & Decker
3.6338 of 5 stars
$88.88
-0.8%
$92.88
+4.5%
+24.4%$13.53B$15.25B21.6843,500
WHR
Whirlpool
4.331 of 5 stars
$32.75
+2.4%
$45.44
+38.8%
-59.0%$2.08B$14.92B11.2241,000
CRCT
Cricut
1.8707 of 5 stars
$5.65
+0.2%
$4.07
-28.0%
-1.9%$1.18B$708.78M13.14700
HELE
Helen of Troy
1.7351 of 5 stars
$27.65
+3.0%
$26.50
-4.2%
+20.3%$625.16M$1.79BN/A1,854

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This page (NYSE:SN) was last updated on 9/26/2026 by MarketBeat.com Staff.
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