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SharkNinja (SN) Competitors

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$186.60 -7.08 (-3.65%)
Closing price 03:59 PM Eastern
Extended Trading
$186.28 -0.32 (-0.17%)
As of 07:55 PM Eastern
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SN vs. SWK, WHR, CRCT, HELE, and HBB

Should you buy SharkNinja stock or one of its competitors? SharkNinja's main competitors and comparable companies include Stanley Black & Decker (SWK), Whirlpool (WHR), Cricut (CRCT), Helen of Troy (HELE), and Hamilton Beach Brands (HBB). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "household appliances" industry.

How does SharkNinja compare to Stanley Black & Decker?

Stanley Black & Decker (NYSE:SWK) and SharkNinja (NYSE:SN) are both large-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their analyst recommendations, risk, valuation, dividends, media sentiment, profitability, earnings and institutional ownership.

In the previous week, SharkNinja had 4 more articles in the media than Stanley Black & Decker. MarketBeat recorded 6 mentions for SharkNinja and 2 mentions for Stanley Black & Decker. Stanley Black & Decker's average media sentiment score of 0.72 beat SharkNinja's score of 0.15 indicating that Stanley Black & Decker is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Stanley Black & Decker
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
SharkNinja
0 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

SharkNinja has a net margin of 10.06% compared to Stanley Black & Decker's net margin of 4.07%. SharkNinja's return on equity of 27.79% beat Stanley Black & Decker's return on equity.

Company Net Margins Return on Equity Return on Assets
Stanley Black & Decker4.07% 8.78% 3.73%
SharkNinja 10.06%27.79%14.19%

Stanley Black & Decker presently has a consensus price target of $94.67, indicating a potential upside of 2.06%. SharkNinja has a consensus price target of $188.59, indicating a potential downside of 2.65%. Given Stanley Black & Decker's higher possible upside, research analysts clearly believe Stanley Black & Decker is more favorable than SharkNinja.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Stanley Black & Decker
1 Sell rating(s)
6 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.27
SharkNinja
0 Sell rating(s)
0 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
3.00

87.8% of Stanley Black & Decker shares are held by institutional investors. Comparatively, 34.8% of SharkNinja shares are held by institutional investors. 0.7% of Stanley Black & Decker shares are held by insiders. Comparatively, 40.8% of SharkNinja shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Stanley Black & Decker has a beta of 1.17, indicating that its stock price is 17% more volatile than the broader market. Comparatively, SharkNinja has a beta of 1.27, indicating that its stock price is 27% more volatile than the broader market.

SharkNinja has lower revenue, but higher earnings than Stanley Black & Decker. Stanley Black & Decker is trading at a lower price-to-earnings ratio than SharkNinja, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Stanley Black & Decker$15.13B0.93$401.90M$4.1022.62
SharkNinja$6.40B4.26$701.37M$4.9039.53

Summary

SharkNinja beats Stanley Black & Decker on 12 of the 16 factors compared between the two stocks.

How does SharkNinja compare to Whirlpool?

SharkNinja (NYSE:SN) and Whirlpool (NYSE:WHR) are both consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their profitability, institutional ownership, valuation, earnings, dividends, media sentiment, risk and analyst recommendations.

34.8% of SharkNinja shares are held by institutional investors. Comparatively, 90.8% of Whirlpool shares are held by institutional investors. 40.8% of SharkNinja shares are held by company insiders. Comparatively, 2.0% of Whirlpool shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

SharkNinja has higher earnings, but lower revenue than Whirlpool. Whirlpool is trading at a lower price-to-earnings ratio than SharkNinja, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
SharkNinja$6.40B4.26$701.37M$4.9039.53
Whirlpool$15.52B0.12$318M$2.929.61

SharkNinja currently has a consensus target price of $188.59, indicating a potential downside of 2.65%. Whirlpool has a consensus target price of $37.44, indicating a potential upside of 33.47%. Given Whirlpool's higher probable upside, analysts clearly believe Whirlpool is more favorable than SharkNinja.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SharkNinja
0 Sell rating(s)
0 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
3.00
Whirlpool
4 Sell rating(s)
8 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67

SharkNinja has a beta of 1.27, suggesting that its share price is 27% more volatile than the broader market. Comparatively, Whirlpool has a beta of 1.21, suggesting that its share price is 21% more volatile than the broader market.

In the previous week, SharkNinja and SharkNinja both had 6 articles in the media. SharkNinja's average media sentiment score of 0.15 beat Whirlpool's score of -0.34 indicating that SharkNinja is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
SharkNinja
0 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
Whirlpool
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral

SharkNinja has a net margin of 10.06% compared to Whirlpool's net margin of 1.17%. SharkNinja's return on equity of 27.79% beat Whirlpool's return on equity.

Company Net Margins Return on Equity Return on Assets
SharkNinja10.06% 27.79% 14.19%
Whirlpool 1.17%4.18%0.82%

Summary

SharkNinja beats Whirlpool on 12 of the 15 factors compared between the two stocks.

How does SharkNinja compare to Cricut?

SharkNinja (NYSE:SN) and Cricut (NASDAQ:CRCT) are both consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, institutional ownership, risk, profitability, media sentiment, valuation, analyst recommendations and earnings.

Cricut has a net margin of 12.71% compared to SharkNinja's net margin of 10.06%. SharkNinja's return on equity of 27.79% beat Cricut's return on equity.

Company Net Margins Return on Equity Return on Assets
SharkNinja10.06% 27.79% 14.19%
Cricut 12.71%24.57%15.42%

SharkNinja has a beta of 1.27, meaning that its share price is 27% more volatile than the broader market. Comparatively, Cricut has a beta of 0.25, meaning that its share price is 75% less volatile than the broader market.

34.8% of SharkNinja shares are owned by institutional investors. Comparatively, 19.6% of Cricut shares are owned by institutional investors. 40.8% of SharkNinja shares are owned by company insiders. Comparatively, 16.5% of Cricut shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

SharkNinja presently has a consensus price target of $188.59, indicating a potential downside of 2.65%. Cricut has a consensus price target of $4.07, indicating a potential downside of 39.30%. Given SharkNinja's stronger consensus rating and higher possible upside, analysts plainly believe SharkNinja is more favorable than Cricut.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SharkNinja
0 Sell rating(s)
0 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
3.00
Cricut
4 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.33

SharkNinja has higher revenue and earnings than Cricut. Cricut is trading at a lower price-to-earnings ratio than SharkNinja, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
SharkNinja$6.40B4.26$701.37M$4.9039.53
Cricut$708.78M1.98$76.71M$0.4315.58

In the previous week, SharkNinja and SharkNinja both had 6 articles in the media. Cricut's average media sentiment score of 0.53 beat SharkNinja's score of 0.15 indicating that Cricut is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
SharkNinja
0 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
Cricut
0 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

SharkNinja beats Cricut on 12 of the 15 factors compared between the two stocks.

How does SharkNinja compare to Helen of Troy?

SharkNinja (NYSE:SN) and Helen of Troy (NASDAQ:HELE) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, analyst recommendations, media sentiment, earnings, valuation, institutional ownership, risk and dividends.

SharkNinja has higher revenue and earnings than Helen of Troy. Helen of Troy is trading at a lower price-to-earnings ratio than SharkNinja, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
SharkNinja$6.40B4.26$701.37M$4.9039.53
Helen of Troy$1.79B0.39-$898.98M-$4.36N/A

SharkNinja has a beta of 1.27, indicating that its stock price is 27% more volatile than the broader market. Comparatively, Helen of Troy has a beta of 1.34, indicating that its stock price is 34% more volatile than the broader market.

In the previous week, Helen of Troy had 6 more articles in the media than SharkNinja. MarketBeat recorded 12 mentions for Helen of Troy and 6 mentions for SharkNinja. Helen of Troy's average media sentiment score of 0.65 beat SharkNinja's score of 0.15 indicating that Helen of Troy is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
SharkNinja
0 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
Helen of Troy
2 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive

SharkNinja presently has a consensus target price of $188.59, suggesting a potential downside of 2.65%. Helen of Troy has a consensus target price of $27.50, suggesting a potential downside of 6.87%. Given SharkNinja's stronger consensus rating and higher possible upside, analysts plainly believe SharkNinja is more favorable than Helen of Troy.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SharkNinja
0 Sell rating(s)
0 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
3.00
Helen of Troy
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
2 Strong Buy rating(s)
2.60

SharkNinja has a net margin of 10.06% compared to Helen of Troy's net margin of -5.43%. SharkNinja's return on equity of 27.79% beat Helen of Troy's return on equity.

Company Net Margins Return on Equity Return on Assets
SharkNinja10.06% 27.79% 14.19%
Helen of Troy -5.43%7.73%3.00%

34.8% of SharkNinja shares are owned by institutional investors. 40.8% of SharkNinja shares are owned by company insiders. Comparatively, 0.7% of Helen of Troy shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Summary

SharkNinja beats Helen of Troy on 13 of the 17 factors compared between the two stocks.

How does SharkNinja compare to Hamilton Beach Brands?

SharkNinja (NYSE:SN) and Hamilton Beach Brands (NYSE:HBB) are both consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their profitability, analyst recommendations, earnings, dividends, risk, institutional ownership, media sentiment and valuation.

34.8% of SharkNinja shares are held by institutional investors. Comparatively, 50.6% of Hamilton Beach Brands shares are held by institutional investors. 40.8% of SharkNinja shares are held by insiders. Comparatively, 39.0% of Hamilton Beach Brands shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

SharkNinja has a beta of 1.27, indicating that its share price is 27% more volatile than the broader market. Comparatively, Hamilton Beach Brands has a beta of 0.23, indicating that its share price is 77% less volatile than the broader market.

SharkNinja currently has a consensus price target of $188.59, suggesting a potential downside of 2.65%. Given SharkNinja's higher possible upside, equities analysts clearly believe SharkNinja is more favorable than Hamilton Beach Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SharkNinja
0 Sell rating(s)
0 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
3.00
Hamilton Beach Brands
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00

In the previous week, SharkNinja had 6 more articles in the media than Hamilton Beach Brands. MarketBeat recorded 6 mentions for SharkNinja and 0 mentions for Hamilton Beach Brands. SharkNinja's average media sentiment score of 0.15 beat Hamilton Beach Brands' score of 0.00 indicating that SharkNinja is being referred to more favorably in the media.

Company Overall Sentiment
SharkNinja Neutral
Hamilton Beach Brands Neutral

SharkNinja has higher revenue and earnings than Hamilton Beach Brands. Hamilton Beach Brands is trading at a lower price-to-earnings ratio than SharkNinja, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
SharkNinja$6.40B4.26$701.37M$4.9039.53
Hamilton Beach Brands$606.85M0.76$26.45M$4.258.04

SharkNinja has a net margin of 10.06% compared to Hamilton Beach Brands' net margin of 9.41%. Hamilton Beach Brands' return on equity of 30.70% beat SharkNinja's return on equity.

Company Net Margins Return on Equity Return on Assets
SharkNinja10.06% 27.79% 14.19%
Hamilton Beach Brands 9.41%30.70%14.62%

Summary

SharkNinja beats Hamilton Beach Brands on 12 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SN vs. The Competition

MetricSharkNinjaHousehold Durables IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$27.28B$5.35B$12.60B$23.17B
Dividend YieldN/A3.41%100.19%3.69%
P/E Ratio37.1017.1741.9220.98
Price / Sales4.1118.1695.1921.29
Price / Cash31.889.1531.7936.50
Price / Book9.842.644.064.69
Net Income$701.37M$269.64M$442.88M$1.07B
7 Day Performance0.83%-0.24%0.07%-0.83%
1 Month Performance9.31%-3.43%-1.20%-2.63%
1 Year Performance98.39%-5.72%-4.77%6.54%

SharkNinja Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SN
SharkNinja
3.4029 of 5 stars
$186.60
-3.7%
$188.59
+1.1%
+104.4%$27.28B$6.40B37.104,143
SWK
Stanley Black & Decker
3.5828 of 5 stars
$88.56
0.0%
$93.38
+5.4%
+37.0%$13.38B$15.13B21.6043,500
WHR
Whirlpool
3.9804 of 5 stars
$28.92
+0.3%
$37.44
+29.5%
-61.7%$1.88B$15.52B9.9141,000
CRCT
Cricut
2.3148 of 5 stars
$6.48
+1.4%
$4.07
-37.2%
+21.6%$1.34B$708.78M15.07700
HELE
Helen of Troy
2.0952 of 5 stars
$28.49
+7.5%
$27.50
-3.5%
+49.7%$620.09M$1.79BN/A1,854

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This page (NYSE:SN) was last updated on 10/16/2026 by MarketBeat.com Staff.
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