Equitable (EQH) Competitors $52.80 -0.96 (-1.79%) Closing price 07/11/2025 03:59 PM EasternExtended Trading$52.80 0.00 (0.00%) As of 04:03 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock EQH vs. BHF, HBAN, AMP, LNC, MET, PFG, PRU, SF, SNV, and VOYAShould you be buying Equitable stock or one of its competitors? The main competitors of Equitable include Brighthouse Financial (BHF), Huntington Bancshares (HBAN), Ameriprise Financial (AMP), Lincoln National (LNC), MetLife (MET), Principal Financial Group (PFG), Prudential Financial (PRU), Stifel Financial (SF), Synovus Financial (SNV), and Voya Financial (VOYA). These companies are all part of the "finance" sector. Equitable vs. Its Competitors Brighthouse Financial Huntington Bancshares Ameriprise Financial Lincoln National MetLife Principal Financial Group Prudential Financial Stifel Financial Synovus Financial Voya Financial Brighthouse Financial (NASDAQ:BHF) and Equitable (NYSE:EQH) are both finance companies, but which is the superior stock? We will contrast the two businesses based on the strength of their risk, media sentiment, profitability, institutional ownership, valuation, earnings, analyst recommendations and dividends. Does the media favor BHF or EQH? In the previous week, Equitable had 3 more articles in the media than Brighthouse Financial. MarketBeat recorded 18 mentions for Equitable and 15 mentions for Brighthouse Financial. Equitable's average media sentiment score of 1.17 beat Brighthouse Financial's score of 0.39 indicating that Equitable is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Brighthouse Financial 1 Very Positive mention(s) 4 Positive mention(s) 5 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Equitable 11 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Is BHF or EQH more profitable? Brighthouse Financial has a net margin of 8.71% compared to Equitable's net margin of 8.50%. Equitable's return on equity of 79.05% beat Brighthouse Financial's return on equity.Company Net Margins Return on Equity Return on Assets Brighthouse Financial8.71% 25.60% 0.54% Equitable 8.50%79.05%0.67% Do analysts rate BHF or EQH? Brighthouse Financial presently has a consensus price target of $60.60, indicating a potential upside of 24.21%. Equitable has a consensus price target of $64.09, indicating a potential upside of 21.38%. Given Brighthouse Financial's higher probable upside, analysts plainly believe Brighthouse Financial is more favorable than Equitable.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Brighthouse Financial 2 Sell rating(s) 5 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.11Equitable 0 Sell rating(s) 1 Hold rating(s) 10 Buy rating(s) 0 Strong Buy rating(s) 2.91 Which has preferable valuation & earnings, BHF or EQH? Equitable has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Equitable, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBrighthouse Financial$4.72B0.59$388M$8.345.85Equitable$12.44B1.29$1.31B$3.6814.35 Which has more risk and volatility, BHF or EQH? Brighthouse Financial has a beta of 0.88, meaning that its stock price is 12% less volatile than the S&P 500. Comparatively, Equitable has a beta of 1.15, meaning that its stock price is 15% more volatile than the S&P 500. Do insiders and institutionals believe in BHF or EQH? 81.2% of Brighthouse Financial shares are owned by institutional investors. Comparatively, 92.7% of Equitable shares are owned by institutional investors. 1.4% of Brighthouse Financial shares are owned by insiders. Comparatively, 1.1% of Equitable shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth. SummaryEquitable beats Brighthouse Financial on 12 of the 17 factors compared between the two stocks. Get Equitable News Delivered to You Automatically Sign up to receive the latest news and ratings for EQH and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding EQH and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart EQH vs. The Competition Export to ExcelMetricEquitableINS IndustryFinance SectorNYSE ExchangeMarket Cap$16.05B$20.66B$11.96B$20.57BDividend Yield2.05%2.98%5.53%3.71%P/E Ratio14.3513.2019.2027.81Price / Sales1.292.0625.6053.75Price / Cash5.7716.9118.5117.96Price / Book8.543.912.274.57Net Income$1.31B$1.60B$989.78M$987.45M7 Day Performance-3.33%-1.15%0.45%1.12%1 Month Performance2.48%2.91%3.94%5.46%1 Year Performance24.56%13.36%539.45%10.29% Equitable Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)EQHEquitable4.4494 of 5 stars$52.80-1.8%$64.09+21.4%+24.6%$16.05B$12.44B14.358,000Positive NewsBHFBrighthouse Financial4.627 of 5 stars$50.70-4.9%$59.70+17.8%+1.6%$2.91B$4.72B6.081,400HBANHuntington Bancshares4.9322 of 5 stars$17.54flat$18.33+4.5%+28.4%$25.62B$7.55B13.3919,932Positive NewsUpcoming EarningsAnalyst DowngradeAMPAmeriprise Financial4.3431 of 5 stars$536.13-1.3%$517.86-3.4%+20.1%$51.05B$17.47B18.2213,600Positive NewsLNCLincoln National4.9789 of 5 stars$34.29-1.4%$37.00+7.9%+5.9%$5.85B$18.44B4.879,783Analyst DowngradeMETMetLife4.9879 of 5 stars$79.20-1.8%$94.67+19.5%+5.9%$53.17B$70.99B12.8845,000Trending NewsDividend AnnouncementPFGPrincipal Financial Group3.8302 of 5 stars$80.19-1.0%$83.69+4.4%-5.4%$17.98B$15.77B12.0019,300PRUPrudential Financial4.9593 of 5 stars$106.48-2.4%$121.15+13.8%-14.2%$37.69B$68.05B16.8738,196Positive NewsSFStifel Financial3.9293 of 5 stars$107.54-1.5%$106.75-0.7%+27.9%$11.05B$4.97B20.569,000SNVSynovus Financial4.5194 of 5 stars$54.55-1.0%$57.11+4.7%+28.2%$7.58B$3.43B15.284,775Positive NewsUpcoming EarningsAnalyst ForecastVOYAVoya Financial4.9947 of 5 stars$72.39-0.7%$82.50+14.0%+0.7%$6.96B$8.05B13.6610,000Positive News Related Companies and Tools Related Companies BHF Competitors HBAN Competitors AMP Competitors LNC Competitors MET Competitors PFG Competitors PRU Competitors SF Competitors SNV Competitors VOYA Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:EQH) was last updated on 7/14/2025 by MarketBeat.com Staff From Our PartnersThis Signal Only Flashes Once Every 4 Years – And It Just TriggeredThis same signal has appeared twice before in the past 8 years — both times, it kicked off major moves in cryp...Crypto Swap Profits | SponsoredINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredElon’s NEXT Big IPO?Cancel your internet TODAY!? 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