HOG vs. GT, MBUU, PCAR, TSLA, BC, GM, LCII, PII, WGO, and VFS
Should you be buying Harley-Davidson stock or one of its competitors? The main competitors of Harley-Davidson include Goodyear Tire & Rubber (GT), Malibu Boats (MBUU), PACCAR (PCAR), Tesla (TSLA), Brunswick (BC), General Motors (GM), LCI Industries (LCII), Polaris (PII), Winnebago Industries (WGO), and VinFast Auto (VFS).
Harley-Davidson vs. Its Competitors
Harley-Davidson (NYSE:HOG) and Goodyear Tire & Rubber (NASDAQ:GT) are both mid-cap auto/tires/trucks companies, but which is the better investment? We will compare the two companies based on the strength of their media sentiment, risk, earnings, institutional ownership, dividends, analyst recommendations, valuation and profitability.
Harley-Davidson has higher earnings, but lower revenue than Goodyear Tire & Rubber. Goodyear Tire & Rubber is trading at a lower price-to-earnings ratio than Harley-Davidson, indicating that it is currently the more affordable of the two stocks.
In the previous week, Harley-Davidson had 4 more articles in the media than Goodyear Tire & Rubber. MarketBeat recorded 9 mentions for Harley-Davidson and 5 mentions for Goodyear Tire & Rubber. Harley-Davidson's average media sentiment score of 0.71 beat Goodyear Tire & Rubber's score of 0.27 indicating that Harley-Davidson is being referred to more favorably in the media.
Harley-Davidson has a beta of 1.27, indicating that its stock price is 27% more volatile than the S&P 500. Comparatively, Goodyear Tire & Rubber has a beta of 1.28, indicating that its stock price is 28% more volatile than the S&P 500.
Harley-Davidson has a net margin of 5.76% compared to Goodyear Tire & Rubber's net margin of 2.22%. Harley-Davidson's return on equity of 7.43% beat Goodyear Tire & Rubber's return on equity.
85.1% of Harley-Davidson shares are held by institutional investors. Comparatively, 84.2% of Goodyear Tire & Rubber shares are held by institutional investors. 0.9% of Harley-Davidson shares are held by insiders. Comparatively, 1.7% of Goodyear Tire & Rubber shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Harley-Davidson currently has a consensus price target of $31.00, suggesting a potential upside of 16.52%. Goodyear Tire & Rubber has a consensus price target of $11.93, suggesting a potential upside of 66.48%. Given Goodyear Tire & Rubber's stronger consensus rating and higher probable upside, analysts plainly believe Goodyear Tire & Rubber is more favorable than Harley-Davidson.
Summary
Harley-Davidson beats Goodyear Tire & Rubber on 10 of the 17 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding HOG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Harley-Davidson Competitors List
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This page (NYSE:HOG) was last updated on 10/9/2025 by MarketBeat.com Staff
