Harley-Davidson (HOG) Competitors

Fox Factory (NASDAQ:FOXF) and Harley-Davidson (NYSE:HOG) are both auto/tires/trucks companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, community ranking, risk, dividends, earnings, media sentiment, analyst recommendations, institutional ownership and profitability.

Is FOXF or HOG more profitable?

Harley-Davidson has a net margin of 9.25% compared to Fox Factory's net margin of 0.78%. Harley-Davidson's return on equity of 13.64% beat Fox Factory's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Fox Factory	0.78%	5.23%	2.78%
Harley-Davidson	9.25%	13.64%	3.64%

Do analysts rate FOXF or HOG?

Fox Factory presently has a consensus target price of $35.00, indicating a potential upside of 69.41%. Harley-Davidson has a consensus target price of $29.83, indicating a potential upside of 29.40%. Given Fox Factory's higher probable upside, equities analysts plainly believe Fox Factory is more favorable than Harley-Davidson.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Fox Factory	0 Sell rating(s)	4 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.43
Harley-Davidson	0 Sell rating(s)	5 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	2.43

Which has better valuation & earnings, FOXF or HOG?

Harley-Davidson has higher revenue and earnings than Fox Factory. Harley-Davidson is trading at a lower price-to-earnings ratio than Fox Factory, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Fox Factory	$1.39B	0.62	$120.85M	$0.16	129.13
Harley-Davidson	$5.19B	0.55	$455.36M	$3.33	6.92

Does the media refer more to FOXF or HOG?

In the previous week, Harley-Davidson had 15 more articles in the media than Fox Factory. MarketBeat recorded 23 mentions for Harley-Davidson and 8 mentions for Fox Factory. Fox Factory's average media sentiment score of 1.58 beat Harley-Davidson's score of 0.93 indicating that Fox Factory is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Fox Factory	7 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
Harley-Davidson	8 Very Positive mention(s)	0 Positive mention(s)	7 Neutral mention(s)	6 Negative mention(s)	1 Very Negative mention(s)	Positive

Do insiders and institutionals hold more shares of FOXF or HOG?

85.1% of Harley-Davidson shares are held by institutional investors. 0.3% of Fox Factory shares are held by company insiders. Comparatively, 0.9% of Harley-Davidson shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Does the MarketBeat Community prefer FOXF or HOG?

Harley-Davidson received 494 more outperform votes than Fox Factory when rated by MarketBeat users. Likewise, 65.44% of users gave Harley-Davidson an outperform vote while only 64.84% of users gave Fox Factory an outperform vote.

Company	Underperform	Outperform
Fox Factory	Outperform Votes 415 64.84%	Underperform Votes 225 35.16%
Harley-Davidson	Outperform Votes 909 65.44%	Underperform Votes 480 34.56%

Which has more risk & volatility, FOXF or HOG?

Fox Factory has a beta of 1.56, meaning that its stock price is 56% more volatile than the S&P 500. Comparatively, Harley-Davidson has a beta of 1.28, meaning that its stock price is 28% more volatile than the S&P 500.

Summary

Harley-Davidson beats Fox Factory on 12 of the 18 factors compared between the two stocks.