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Harley-Davidson (HOG) Competitors

Harley-Davidson logo
$24.81 +0.07 (+0.28%)
Closing price 05/22/2025 03:59 PM Eastern
Extended Trading
$24.88 +0.08 (+0.30%)
As of 05/22/2025 07:25 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

HOG vs. FOXF, LVWR, LOBO, ZAPP, EZGO, LKQ, MGA, NIO, VFS, and ALSN

Should you be buying Harley-Davidson stock or one of its competitors? The main competitors of Harley-Davidson include Fox Factory (FOXF), LiveWire Group (LVWR), Lobo EV Technologies (LOBO), Zapp Electric Vehicles Group (ZAPP), EZGO Technologies (EZGO), LKQ (LKQ), Magna International (MGA), NIO (NIO), VinFast Auto (VFS), and Allison Transmission (ALSN).

Harley-Davidson vs.

Fox Factory (NASDAQ:FOXF) and Harley-Davidson (NYSE:HOG) are both auto/tires/trucks companies, but which is the superior stock? We will compare the two companies based on the strength of their valuation, media sentiment, profitability, community ranking, dividends, analyst recommendations, institutional ownership, earnings and risk.

Harley-Davidson has a net margin of 9.25% compared to Fox Factory's net margin of 0.78%. Harley-Davidson's return on equity of 13.64% beat Fox Factory's return on equity.

Company Net Margins Return on Equity Return on Assets
Fox Factory0.78% 5.23% 2.78%
Harley-Davidson 9.25%13.64%3.64%

In the previous week, Harley-Davidson had 18 more articles in the media than Fox Factory. MarketBeat recorded 21 mentions for Harley-Davidson and 3 mentions for Fox Factory. Fox Factory's average media sentiment score of 1.34 beat Harley-Davidson's score of 0.76 indicating that Fox Factory is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Fox Factory
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Harley-Davidson
6 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Fox Factory has a beta of 1.54, suggesting that its share price is 54% more volatile than the S&P 500. Comparatively, Harley-Davidson has a beta of 1.3, suggesting that its share price is 30% more volatile than the S&P 500.

Harley-Davidson has higher revenue and earnings than Fox Factory. Fox Factory is trading at a lower price-to-earnings ratio than Harley-Davidson, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Fox Factory$1.42B0.72$120.85M-$5.99-4.08
Harley-Davidson$4.79B0.63$455.36M$2.689.26

Harley-Davidson received 493 more outperform votes than Fox Factory when rated by MarketBeat users. Likewise, 65.40% of users gave Harley-Davidson an outperform vote while only 64.90% of users gave Fox Factory an outperform vote.

CompanyUnderperformOutperform
Fox FactoryOutperform Votes
416
64.90%
Underperform Votes
225
35.10%
Harley-DavidsonOutperform Votes
909
65.40%
Underperform Votes
481
34.60%

85.1% of Harley-Davidson shares are held by institutional investors. 0.3% of Fox Factory shares are held by company insiders. Comparatively, 0.9% of Harley-Davidson shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Fox Factory currently has a consensus target price of $36.43, suggesting a potential upside of 49.18%. Harley-Davidson has a consensus target price of $30.17, suggesting a potential upside of 21.59%. Given Fox Factory's higher possible upside, equities analysts clearly believe Fox Factory is more favorable than Harley-Davidson.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Fox Factory
0 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.43
Harley-Davidson
0 Sell rating(s)
5 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.43

Summary

Harley-Davidson beats Fox Factory on 12 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HOG vs. The Competition

MetricHarley-DavidsonMotorcycles, bicycles, & parts IndustryAuto SectorNYSE Exchange
Market Cap$3.01B$1.32B$18.79B$19.30B
Dividend Yield2.84%2.84%2.95%3.84%
P/E Ratio7.4514.4819.4634.53
Price / Sales0.6310.288.6534.83
Price / Cash3.228.9410.9417.51
Price / Book1.000.841.904.69
Net Income$455.36M$204.13M$1.41B$1.02B
7 Day Performance1.64%-11.05%-2.20%-1.74%
1 Month Performance8.96%-4.28%10.02%7.50%
1 Year Performance-30.35%-50.95%-6.82%4.15%

Harley-Davidson Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HOG
Harley-Davidson
4.4169 of 5 stars
$24.81
+0.3%
$30.17
+21.6%
-30.3%$3.01B$4.79B7.456,300Options Volume
Analyst Revision
FOXF
Fox Factory
2.5292 of 5 stars
$25.79
+8.4%
$35.00
+35.7%
-47.5%$1.08B$1.42B99.184,400Positive News
High Trading Volume
LVWR
LiveWire Group
0.0053 of 5 stars
$1.11
+10.5%
N/A-84.6%$272.31M$24.40M-2.40220Negative News
LOBO
Lobo EV Technologies
N/A$0.76
+7.2%
N/A-66.0%$6.56M$21.19M0.0085Gap Down
ZAPP
Zapp Electric Vehicles Group
2.7277 of 5 stars
$0.30
-25.6%
$3.00
+906.7%
-85.7%$2.37M$17,440.000.0032Analyst Forecast
Gap Down
High Trading Volume
EZGO
EZGO Technologies
N/A$0.47
-1.1%
N/A-81.7%$1.19M$21.13M0.00120Positive News
Gap Up
LKQ
LKQ
4.796 of 5 stars
$41.97
+4.7%
$52.60
+25.3%
-7.8%$10.83B$14.12B16.0245,000Analyst Downgrade
MGA
Magna International
4.4845 of 5 stars
$36.38
+4.5%
$42.13
+15.8%
-22.6%$10.25B$41.94B10.36168,000Analyst Forecast
NIO
NIO
2.0188 of 5 stars
$4.20
+5.7%
$5.05
+20.4%
-25.8%$8.76B$65.73B-2.7832,820Gap Up
VFS
VinFast Auto
1.6798 of 5 stars
$3.74
+0.4%
$5.75
+53.9%
-24.2%$8.74B$44.02T-3.4014,000Gap Up
ALSN
Allison Transmission
4.1135 of 5 stars
$103.35
+4.7%
$98.63
-4.6%
+37.5%$8.71B$3.20B12.443,500Positive News
Ex-Dividend

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This page (NYSE:HOG) was last updated on 5/23/2025 by MarketBeat.com Staff
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