Harley-Davidson (HOG) Competitors

Harley-Davidson (NYSE:HOG) and Goodyear Tire & Rubber (NASDAQ:GT) are both mid-cap auto/tires/trucks companies, but which is the superior stock? We will compare the two companies based on the strength of their risk, valuation, profitability, media sentiment, earnings, dividends, analyst recommendations and institutional ownership.

Is HOG or GT a better dividend stock?

Harley-Davidson pays an annual dividend of $0.72 per share and has a dividend yield of 2.5%. Goodyear Tire & Rubber pays an annual dividend of $0.64 per share and has a dividend yield of 7.5%. Harley-Davidson pays out 37.3% of its earnings in the form of a dividend. Goodyear Tire & Rubber pays out 45.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Harley-Davidson has raised its dividend for 5 consecutive years.

Does the media refer more to HOG or GT?

In the previous week, Goodyear Tire & Rubber had 3 more articles in the media than Harley-Davidson. MarketBeat recorded 18 mentions for Goodyear Tire & Rubber and 15 mentions for Harley-Davidson. Harley-Davidson's average media sentiment score of 0.81 beat Goodyear Tire & Rubber's score of 0.79 indicating that Harley-Davidson is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Harley-Davidson	8 Very Positive mention(s)	0 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Goodyear Tire & Rubber	9 Very Positive mention(s)	2 Positive mention(s)	4 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has higher earnings and valuation, HOG or GT?

Harley-Davidson has higher earnings, but lower revenue than Goodyear Tire & Rubber. Goodyear Tire & Rubber is trading at a lower price-to-earnings ratio than Harley-Davidson, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Harley-Davidson	$5.19B	0.67	$455.36M	$1.93	14.79
Goodyear Tire & Rubber	$18.49B	0.13	$70M	$1.42	6.04

Is HOG or GT more profitable?

Harley-Davidson has a net margin of 5.76% compared to Goodyear Tire & Rubber's net margin of 2.22%. Harley-Davidson's return on equity of 7.43% beat Goodyear Tire & Rubber's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Harley-Davidson	5.76%	7.43%	1.97%
Goodyear Tire & Rubber	2.22%	3.17%	0.73%

Which has more volatility & risk, HOG or GT?

Harley-Davidson has a beta of 1.29, meaning that its share price is 29% more volatile than the S&P 500. Comparatively, Goodyear Tire & Rubber has a beta of 1.37, meaning that its share price is 37% more volatile than the S&P 500.

Do institutionals and insiders hold more shares of HOG or GT?

85.1% of Harley-Davidson shares are held by institutional investors. Comparatively, 84.2% of Goodyear Tire & Rubber shares are held by institutional investors. 0.9% of Harley-Davidson shares are held by company insiders. Comparatively, 1.7% of Goodyear Tire & Rubber shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Do analysts prefer HOG or GT?

Harley-Davidson presently has a consensus price target of $29.83, suggesting a potential upside of 4.54%. Goodyear Tire & Rubber has a consensus price target of $12.25, suggesting a potential upside of 42.84%. Given Goodyear Tire & Rubber's stronger consensus rating and higher possible upside, analysts plainly believe Goodyear Tire & Rubber is more favorable than Harley-Davidson.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Harley-Davidson	0 Sell rating(s)	5 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	2.43
Goodyear Tire & Rubber	0 Sell rating(s)	5 Hold rating(s)	3 Buy rating(s)	1 Strong Buy rating(s)	2.56

Summary

Harley-Davidson beats Goodyear Tire & Rubber on 11 of the 19 factors compared between the two stocks.