HOG vs. FOXF, LVWR, LOBO, ZAPP, EZGO, LKQ, MGA, NIO, VFS, and ALSN
Should you be buying Harley-Davidson stock or one of its competitors? The main competitors of Harley-Davidson include Fox Factory (FOXF), LiveWire Group (LVWR), Lobo EV Technologies (LOBO), Zapp Electric Vehicles Group (ZAPP), EZGO Technologies (EZGO), LKQ (LKQ), Magna International (MGA), NIO (NIO), VinFast Auto (VFS), and Allison Transmission (ALSN).
Harley-Davidson vs.
Fox Factory (NASDAQ:FOXF) and Harley-Davidson (NYSE:HOG) are both auto/tires/trucks companies, but which is the superior stock? We will compare the two companies based on the strength of their valuation, media sentiment, profitability, community ranking, dividends, analyst recommendations, institutional ownership, earnings and risk.
Harley-Davidson has a net margin of 9.25% compared to Fox Factory's net margin of 0.78%. Harley-Davidson's return on equity of 13.64% beat Fox Factory's return on equity.
In the previous week, Harley-Davidson had 18 more articles in the media than Fox Factory. MarketBeat recorded 21 mentions for Harley-Davidson and 3 mentions for Fox Factory. Fox Factory's average media sentiment score of 1.34 beat Harley-Davidson's score of 0.76 indicating that Fox Factory is being referred to more favorably in the media.
Fox Factory has a beta of 1.54, suggesting that its share price is 54% more volatile than the S&P 500. Comparatively, Harley-Davidson has a beta of 1.3, suggesting that its share price is 30% more volatile than the S&P 500.
Harley-Davidson has higher revenue and earnings than Fox Factory. Fox Factory is trading at a lower price-to-earnings ratio than Harley-Davidson, indicating that it is currently the more affordable of the two stocks.
Harley-Davidson received 493 more outperform votes than Fox Factory when rated by MarketBeat users. Likewise, 65.40% of users gave Harley-Davidson an outperform vote while only 64.90% of users gave Fox Factory an outperform vote.
85.1% of Harley-Davidson shares are held by institutional investors. 0.3% of Fox Factory shares are held by company insiders. Comparatively, 0.9% of Harley-Davidson shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.
Fox Factory currently has a consensus target price of $36.43, suggesting a potential upside of 49.18%. Harley-Davidson has a consensus target price of $30.17, suggesting a potential upside of 21.59%. Given Fox Factory's higher possible upside, equities analysts clearly believe Fox Factory is more favorable than Harley-Davidson.
Summary
Harley-Davidson beats Fox Factory on 12 of the 18 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NYSE:HOG) was last updated on 5/23/2025 by MarketBeat.com Staff
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