Harley-Davidson (HOG) Competitors $25.51 +0.08 (+0.31%) Closing price 07/3/2025 03:36 PM EasternExtended Trading$25.51 0.00 (0.00%) As of 07/3/2025 04:55 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock HOG vs. VFS, LCID, PII, LOT, BLBD, LVWR, FOXF, XOS, CENN, and FLYEShould you be buying Harley-Davidson stock or one of its competitors? The main competitors of Harley-Davidson include VinFast Auto (VFS), Lucid Group (LCID), Polaris (PII), Lotus Technology (LOT), Blue Bird (BLBD), LiveWire Group (LVWR), Fox Factory (FOXF), XOS (XOS), Cenntro (CENN), and Fly-E Group (FLYE). These companies are all part of the "auto - domestic" industry. Harley-Davidson vs. Its Competitors VinFast Auto Lucid Group Polaris Lotus Technology Blue Bird LiveWire Group Fox Factory XOS Cenntro Fly-E Group Harley-Davidson (NYSE:HOG) and VinFast Auto (NASDAQ:VFS) are both mid-cap auto/tires/trucks companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, risk, analyst recommendations, dividends, earnings, profitability, valuation and institutional ownership. Is HOG or VFS more profitable? Harley-Davidson has a net margin of 7.82% compared to VinFast Auto's net margin of -149.32%. Harley-Davidson's return on equity of 10.72% beat VinFast Auto's return on equity.Company Net Margins Return on Equity Return on Assets Harley-Davidson7.82% 10.72% 2.83% VinFast Auto -149.32%N/A -52.16% Which has more risk & volatility, HOG or VFS? Harley-Davidson has a beta of 1.3, suggesting that its share price is 30% more volatile than the S&P 500. Comparatively, VinFast Auto has a beta of 0.92, suggesting that its share price is 8% less volatile than the S&P 500. Does the media favor HOG or VFS? In the previous week, Harley-Davidson had 10 more articles in the media than VinFast Auto. MarketBeat recorded 14 mentions for Harley-Davidson and 4 mentions for VinFast Auto. Harley-Davidson's average media sentiment score of 0.20 beat VinFast Auto's score of -0.07 indicating that Harley-Davidson is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Harley-Davidson 1 Very Positive mention(s) 1 Positive mention(s) 11 Neutral mention(s) 0 Negative mention(s) 1 Very Negative mention(s) Neutral VinFast Auto 0 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 1 Very Negative mention(s) Neutral Which has preferable valuation and earnings, HOG or VFS? Harley-Davidson has higher revenue and earnings than VinFast Auto. VinFast Auto is trading at a lower price-to-earnings ratio than Harley-Davidson, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioHarley-Davidson$4.79B0.65$455.36M$2.689.52VinFast Auto$1.81B4.71-$3.18B-$1.40-2.60 Do insiders and institutionals believe in HOG or VFS? 85.1% of Harley-Davidson shares are owned by institutional investors. 0.9% of Harley-Davidson shares are owned by company insiders. Comparatively, 16.2% of VinFast Auto shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term. Do analysts rate HOG or VFS? Harley-Davidson currently has a consensus target price of $30.00, indicating a potential upside of 17.60%. VinFast Auto has a consensus target price of $5.75, indicating a potential upside of 57.75%. Given VinFast Auto's stronger consensus rating and higher possible upside, analysts clearly believe VinFast Auto is more favorable than Harley-Davidson.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Harley-Davidson 0 Sell rating(s) 5 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.43VinFast Auto 0 Sell rating(s) 1 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.67 SummaryHarley-Davidson beats VinFast Auto on 12 of the 17 factors compared between the two stocks. Get Harley-Davidson News Delivered to You Automatically Sign up to receive the latest news and ratings for HOG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding HOG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart HOG vs. The Competition Export to ExcelMetricHarley-DavidsonAUTO IndustryAuto SectorNYSE ExchangeMarket Cap$3.10B$47.98B$16.84B$20.64BDividend Yield2.83%3.27%2.93%3.74%P/E Ratio9.5220.8723.8128.10Price / Sales0.656.8735.0754.30Price / Cash4.6216.5917.1122.31Price / Book1.033.412.574.59Net Income$455.36M$542.77M$764.20M$986.06M7 Day Performance8.12%-0.74%2.92%2.79%1 Month Performance3.87%-0.91%4.60%5.41%1 Year Performance-21.34%-41.82%5.69%14.62% Harley-Davidson Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)HOGHarley-Davidson4.5884 of 5 stars$25.51+0.3%$30.00+17.6%-21.3%$3.10B$4.79B9.525,900VFSVinFast Auto1.5817 of 5 stars$3.42+1.2%$5.75+68.1%-13.2%$8.00B$1.81B-2.4417,823LCIDLucid Group1.6987 of 5 stars$2.16-1.4%$2.68+23.9%-26.9%$6.59B$807.83M-1.796,800PIIPolaris3.8548 of 5 stars$40.47+3.0%$45.27+11.9%-38.6%$2.27B$7.18B56.2015,000News CoverageAnalyst ForecastLOTLotus Technology0.657 of 5 stars$2.23+1.8%N/A-67.0%$1.51B$924.35M-1.291,996BLBDBlue Bird4.1152 of 5 stars$42.88+2.2%$56.79+32.4%-5.8%$1.35B$1.35B13.281,948LVWRLiveWire Group0.2325 of 5 stars$5.22-4.9%N/A-39.0%$1.06B$26.63M-12.14220Gap DownFOXFFox Factory3.2381 of 5 stars$24.58+0.8%$36.43+48.2%-42.1%$1.03B$1.39B-4.104,100News CoveragePositive NewsXOSXOS2.1801 of 5 stars$3.01flat$8.75+190.7%-51.7%$25.01M$55.96M-0.49330CENNCenntro0.7432 of 5 stars$0.80-19.0%N/A-56.5%$24.59M$31.30M0.00210News CoverageGap UpHigh Trading VolumeFLYEFly-E GroupN/A$0.96+1.3%N/A-88.0%$23.67M$32.21M0.0057News CoverageGap DownHigh Trading Volume Related Companies and Tools Related Companies VFS Competitors LCID Competitors PII Competitors LOT Competitors BLBD Competitors LVWR Competitors FOXF Competitors XOS Competitors CENN Competitors FLYE Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:HOG) was last updated on 7/4/2025 by MarketBeat.com Staff From Our PartnersSpecial gold investment soars 2,300% ... 5,090% ... 9,850%In my 54 years as an investor, I’ve seen my share of gold bull markets. 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