Harley-Davidson (HOG) Competitors

Goodyear Tire & Rubber (NASDAQ:GT) and Harley-Davidson (NYSE:HOG) are both mid-cap auto/tires/trucks companies, but which is the better business? We will contrast the two businesses based on the strength of their media sentiment, risk, valuation, earnings, dividends, institutional ownership, profitability and analyst recommendations.

Is GT or HOG more profitable?

Harley-Davidson has a net margin of 5.76% compared to Goodyear Tire & Rubber's net margin of 2.22%. Harley-Davidson's return on equity of 7.43% beat Goodyear Tire & Rubber's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Goodyear Tire & Rubber	2.22%	3.17%	0.73%
Harley-Davidson	5.76%	7.43%	1.97%

Which has more volatility and risk, GT or HOG?

Goodyear Tire & Rubber has a beta of 1.37, meaning that its stock price is 37% more volatile than the S&P 500. Comparatively, Harley-Davidson has a beta of 1.31, meaning that its stock price is 31% more volatile than the S&P 500.

Do insiders & institutionals have more ownership in GT or HOG?

84.2% of Goodyear Tire & Rubber shares are owned by institutional investors. Comparatively, 85.1% of Harley-Davidson shares are owned by institutional investors. 1.7% of Goodyear Tire & Rubber shares are owned by insiders. Comparatively, 0.9% of Harley-Davidson shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Do analysts recommend GT or HOG?

Goodyear Tire & Rubber currently has a consensus target price of $11.93, suggesting a potential upside of 38.54%. Harley-Davidson has a consensus target price of $30.86, suggesting a potential upside of 3.72%. Given Goodyear Tire & Rubber's stronger consensus rating and higher probable upside, research analysts clearly believe Goodyear Tire & Rubber is more favorable than Harley-Davidson.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Goodyear Tire & Rubber	0 Sell rating(s)	5 Hold rating(s)	3 Buy rating(s)	1 Strong Buy rating(s)	2.56
Harley-Davidson	0 Sell rating(s)	6 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.25

Which has better earnings and valuation, GT or HOG?

Harley-Davidson has lower revenue, but higher earnings than Goodyear Tire & Rubber. Goodyear Tire & Rubber is trading at a lower price-to-earnings ratio than Harley-Davidson, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Goodyear Tire & Rubber	$18.88B	0.13	$70M	$1.42	6.06
Harley-Davidson	$5.19B	0.70	$455.36M	$1.93	15.42

Does the media refer more to GT or HOG?

In the previous week, Harley-Davidson had 3 more articles in the media than Goodyear Tire & Rubber. MarketBeat recorded 8 mentions for Harley-Davidson and 5 mentions for Goodyear Tire & Rubber. Goodyear Tire & Rubber's average media sentiment score of 1.50 beat Harley-Davidson's score of 0.71 indicating that Goodyear Tire & Rubber is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Goodyear Tire & Rubber	4 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Harley-Davidson	3 Very Positive mention(s)	0 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Positive

Summary

Harley-Davidson beats Goodyear Tire & Rubber on 9 of the 17 factors compared between the two stocks.