HOG vs. GT, MBUU, PCAR, TSLA, BC, GM, LCII, PII, WGO, and VFS
Should you be buying Harley-Davidson stock or one of its competitors? The main competitors of Harley-Davidson include Goodyear Tire & Rubber (GT), Malibu Boats (MBUU), PACCAR (PCAR), Tesla (TSLA), Brunswick (BC), General Motors (GM), LCI Industries (LCII), Polaris (PII), Winnebago Industries (WGO), and VinFast Auto (VFS).
Harley-Davidson vs. Its Competitors
Goodyear Tire & Rubber (NASDAQ:GT) and Harley-Davidson (NYSE:HOG) are both mid-cap auto/tires/trucks companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, media sentiment, earnings, profitability, valuation, analyst recommendations, institutional ownership and risk.
Harley-Davidson has a net margin of 5.76% compared to Goodyear Tire & Rubber's net margin of 2.22%. Harley-Davidson's return on equity of 7.43% beat Goodyear Tire & Rubber's return on equity.
Goodyear Tire & Rubber presently has a consensus target price of $11.93, indicating a potential upside of 40.17%. Harley-Davidson has a consensus target price of $30.86, indicating a potential upside of 3.06%. Given Goodyear Tire & Rubber's stronger consensus rating and higher probable upside, analysts plainly believe Goodyear Tire & Rubber is more favorable than Harley-Davidson.
Harley-Davidson has lower revenue, but higher earnings than Goodyear Tire & Rubber. Goodyear Tire & Rubber is trading at a lower price-to-earnings ratio than Harley-Davidson, indicating that it is currently the more affordable of the two stocks.
84.2% of Goodyear Tire & Rubber shares are owned by institutional investors. Comparatively, 85.1% of Harley-Davidson shares are owned by institutional investors. 1.7% of Goodyear Tire & Rubber shares are owned by company insiders. Comparatively, 0.9% of Harley-Davidson shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.
Goodyear Tire & Rubber has a beta of 1.37, suggesting that its stock price is 37% more volatile than the S&P 500. Comparatively, Harley-Davidson has a beta of 1.31, suggesting that its stock price is 31% more volatile than the S&P 500.
In the previous week, Goodyear Tire & Rubber and Goodyear Tire & Rubber both had 12 articles in the media. Goodyear Tire & Rubber's average media sentiment score of 1.06 beat Harley-Davidson's score of 0.92 indicating that Goodyear Tire & Rubber is being referred to more favorably in the media.
Summary
Goodyear Tire & Rubber and Harley-Davidson tied by winning 8 of the 16 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding HOG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Harley-Davidson Competitors List
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This page (NYSE:HOG) was last updated on 9/13/2025 by MarketBeat.com Staff
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