Harley-Davidson (HOG) Competitors $24.82 -0.16 (-0.64%) As of 06/12/2025 03:58 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock HOG vs. FOXF, LVWR, LOBO, ZAPP, EZGO, LKQ, MGA, ALSN, ALV, and VFSShould you be buying Harley-Davidson stock or one of its competitors? The main competitors of Harley-Davidson include Fox Factory (FOXF), LiveWire Group (LVWR), Lobo EV Technologies (LOBO), Zapp Electric Vehicles Group (ZAPP), EZGO Technologies (EZGO), LKQ (LKQ), Magna International (MGA), Allison Transmission (ALSN), Autoliv (ALV), and VinFast Auto (VFS). Harley-Davidson vs. Its Competitors Fox Factory LiveWire Group Lobo EV Technologies Zapp Electric Vehicles Group EZGO Technologies LKQ Magna International Allison Transmission Autoliv VinFast Auto Harley-Davidson (NYSE:HOG) and Fox Factory (NASDAQ:FOXF) are both auto/tires/trucks companies, but which is the superior investment? We will contrast the two businesses based on the strength of their profitability, valuation, dividends, community ranking, earnings, risk, media sentiment, analyst recommendations and institutional ownership. Does the MarketBeat Community prefer HOG or FOXF? Harley-Davidson received 493 more outperform votes than Fox Factory when rated by MarketBeat users. Likewise, 65.40% of users gave Harley-Davidson an outperform vote while only 64.90% of users gave Fox Factory an outperform vote. CompanyUnderperformOutperformHarley-DavidsonOutperform Votes90965.40% Underperform Votes48134.60% Fox FactoryOutperform Votes41664.90% Underperform Votes22535.10% Is HOG or FOXF more profitable? Harley-Davidson has a net margin of 9.25% compared to Fox Factory's net margin of 0.78%. Harley-Davidson's return on equity of 13.64% beat Fox Factory's return on equity.Company Net Margins Return on Equity Return on Assets Harley-Davidson9.25% 13.64% 3.64% Fox Factory 0.78%5.23%2.78% Which has better valuation & earnings, HOG or FOXF? Harley-Davidson has higher revenue and earnings than Fox Factory. Fox Factory is trading at a lower price-to-earnings ratio than Harley-Davidson, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioHarley-Davidson$4.79B0.63$455.36M$2.689.26Fox Factory$1.42B0.80$120.85M-$5.99-4.54 Which has more risk and volatility, HOG or FOXF? Harley-Davidson has a beta of 1.32, suggesting that its stock price is 32% more volatile than the S&P 500. Comparatively, Fox Factory has a beta of 1.52, suggesting that its stock price is 52% more volatile than the S&P 500. Do analysts rate HOG or FOXF? Harley-Davidson presently has a consensus target price of $30.17, indicating a potential upside of 21.54%. Fox Factory has a consensus target price of $36.43, indicating a potential upside of 34.08%. Given Fox Factory's higher possible upside, analysts clearly believe Fox Factory is more favorable than Harley-Davidson.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Harley-Davidson 0 Sell rating(s) 5 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.43Fox Factory 0 Sell rating(s) 4 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.43 Does the media prefer HOG or FOXF? In the previous week, Harley-Davidson had 3 more articles in the media than Fox Factory. MarketBeat recorded 5 mentions for Harley-Davidson and 2 mentions for Fox Factory. Fox Factory's average media sentiment score of 1.17 beat Harley-Davidson's score of 0.78 indicating that Fox Factory is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Harley-Davidson 1 Very Positive mention(s) 2 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Fox Factory 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do institutionals and insiders believe in HOG or FOXF? 85.1% of Harley-Davidson shares are owned by institutional investors. 0.9% of Harley-Davidson shares are owned by company insiders. Comparatively, 0.5% of Fox Factory shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term. SummaryHarley-Davidson beats Fox Factory on 12 of the 18 factors compared between the two stocks. Get Harley-Davidson News Delivered to You Automatically Sign up to receive the latest news and ratings for HOG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding HOG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart HOG vs. The Competition Export to ExcelMetricHarley-DavidsonMotorcycles, bicycles, & parts IndustryAuto SectorNYSE ExchangeMarket Cap$3.02B$1.62B$17.06B$19.88BDividend Yield2.93%2.93%2.84%3.83%P/E Ratio7.4515.9920.7835.60Price / Sales0.6315.7614.0943.81Price / Cash3.228.9410.9417.51Price / Book1.001.731.974.85Net Income$455.36M$204.13M$1.41B$1.02B7 Day Performance0.98%1.02%6.26%0.90%1 Month Performance-0.68%47.29%5.33%2.35%1 Year Performance-25.13%-41.91%-1.43%10.79% Harley-Davidson Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)HOGHarley-Davidson4.3991 of 5 stars$24.82-0.6%$30.17+21.5%-26.1%$3.02B$4.79B7.456,300FOXFFox Factory3.5182 of 5 stars$25.28-1.4%$36.43+44.1%-41.9%$1.05B$1.42B97.234,400Positive NewsLVWRLiveWire Group0.3267 of 5 stars$3.80-15.5%N/A-19.9%$773.75M$24.40M-8.26220Trending NewsInsider TradeShort Interest ↑Gap DownHigh Trading VolumeLOBOLobo EV TechnologiesN/A$0.74+2.2%N/A-72.7%$6.37M$21.19M0.0085Short Interest ↓ZAPPZapp Electric Vehicles Group2.7484 of 5 stars$0.15-46.3%$3.00+1,838.0%-78.3%$1.23M$17.44K0.0032Gap DownHigh Trading VolumeEZGOEZGO Technologies1.7836 of 5 stars$0.35+2.1%N/A-78.7%$886K$21.13M0.00120Short Interest ↓LKQLKQ4.8661 of 5 stars$40.11-0.9%$52.60+31.1%-6.4%$10.35B$14.12B15.3145,000Positive NewsMGAMagna International4.3316 of 5 stars$35.51-2.1%$41.56+17.1%-11.1%$10.00B$41.94B10.12168,000Short Interest ↓ALSNAllison Transmission4.4787 of 5 stars$101.99-1.5%$98.13-3.8%+36.8%$8.59B$3.20B12.273,500ALVAutoliv4.3175 of 5 stars$101.35-1.4%$114.00+12.5%-3.4%$7.83B$10.35B12.5669,100Insider TradeBuyback AnnouncementVFSVinFast Auto2.5483 of 5 stars$3.30+1.5%$5.75+74.2%-5.9%$7.72B$44.02T-3.0014,000News CoverageEarnings ReportAnalyst ForecastAnalyst RevisionGap Up Related Companies and Tools Related Companies FOXF Competitors LVWR Competitors LOBO Competitors ZAPP Competitors EZGO Competitors LKQ Competitors MGA Competitors ALSN Competitors ALV Competitors VFS Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:HOG) was last updated on 6/13/2025 by MarketBeat.com Staff From Our PartnersElon’s NEXT Big IPO?Cancel your internet TODAY!? 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