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Klarna Group (KLAR) Competitors

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$17.38 +0.02 (+0.14%)
Closing price 07/24/2026 03:59 PM Eastern
Extended Trading
$17.29 -0.09 (-0.54%)
As of 07/24/2026 07:34 PM Eastern
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KLAR vs. AFRM, SYF, SOFI, BCH, and BSBR

Should you buy Klarna Group stock or one of its competitors? MarketBeat compares Klarna Group with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Klarna Group include Affirm (AFRM), Synchrony Financial (SYF), SoFi Technologies (SOFI), Banco De Chile (BCH), and Banco Santander Brasil (BSBR). These companies are all part of the "banking" industry.

How does Klarna Group compare to Affirm?

Klarna Group (NYSE:KLAR) and Affirm (NASDAQ:AFRM) are both computer and technology companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, institutional ownership, valuation, media sentiment, analyst recommendations, risk, profitability and earnings.

Affirm has lower revenue, but higher earnings than Klarna Group. Klarna Group is trading at a lower price-to-earnings ratio than Affirm, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Klarna Group$3.51B1.87-$294M-$0.52N/A
Affirm$3.24B7.25$52.19M$1.1063.85

In the previous week, Affirm had 5 more articles in the media than Klarna Group. MarketBeat recorded 16 mentions for Affirm and 11 mentions for Klarna Group. Affirm's average media sentiment score of 1.35 beat Klarna Group's score of 1.07 indicating that Affirm is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Klarna Group
8 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Affirm
11 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Klarna Group currently has a consensus target price of $32.11, indicating a potential upside of 84.72%. Affirm has a consensus target price of $92.74, indicating a potential upside of 32.05%. Given Klarna Group's higher possible upside, analysts plainly believe Klarna Group is more favorable than Affirm.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Klarna Group
1 Sell rating(s)
9 Hold rating(s)
11 Buy rating(s)
2 Strong Buy rating(s)
2.61
Affirm
0 Sell rating(s)
8 Hold rating(s)
21 Buy rating(s)
2 Strong Buy rating(s)
2.81

69.3% of Affirm shares are owned by institutional investors. 11.0% of Affirm shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Affirm has a net margin of 9.63% compared to Klarna Group's net margin of -5.21%. Affirm's return on equity of 11.17% beat Klarna Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Klarna Group-5.21% -7.62% -1.04%
Affirm 9.63%11.17%3.14%

Summary

Affirm beats Klarna Group on 13 of the 15 factors compared between the two stocks.

How does Klarna Group compare to Synchrony Financial?

Synchrony Financial (NYSE:SYF) and Klarna Group (NYSE:KLAR) are both banking companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, dividends, risk, analyst recommendations, profitability, valuation and earnings.

Synchrony Financial presently has a consensus price target of $86.89, indicating a potential upside of 19.24%. Klarna Group has a consensus price target of $32.11, indicating a potential upside of 84.72%. Given Klarna Group's stronger consensus rating and higher probable upside, analysts plainly believe Klarna Group is more favorable than Synchrony Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Synchrony Financial
0 Sell rating(s)
8 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.60
Klarna Group
1 Sell rating(s)
9 Hold rating(s)
11 Buy rating(s)
2 Strong Buy rating(s)
2.61

In the previous week, Synchrony Financial had 29 more articles in the media than Klarna Group. MarketBeat recorded 40 mentions for Synchrony Financial and 11 mentions for Klarna Group. Klarna Group's average media sentiment score of 1.07 beat Synchrony Financial's score of 0.91 indicating that Klarna Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Synchrony Financial
21 Very Positive mention(s)
3 Positive mention(s)
7 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive
Klarna Group
8 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Synchrony Financial has higher revenue and earnings than Klarna Group. Klarna Group is trading at a lower price-to-earnings ratio than Synchrony Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Synchrony Financial$15.03B1.63$3.55B$9.767.47
Klarna Group$3.51B1.87-$294M-$0.52N/A

96.5% of Synchrony Financial shares are owned by institutional investors. 0.4% of Synchrony Financial shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Synchrony Financial has a net margin of 15.44% compared to Klarna Group's net margin of -5.21%. Synchrony Financial's return on equity of 23.09% beat Klarna Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Synchrony Financial15.44% 23.09% 2.98%
Klarna Group -5.21%-7.62%-1.04%

Summary

Synchrony Financial beats Klarna Group on 11 of the 16 factors compared between the two stocks.

How does Klarna Group compare to SoFi Technologies?

Klarna Group (NYSE:KLAR) and SoFi Technologies (NASDAQ:SOFI) are both banking companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, risk, media sentiment, earnings, dividends, analyst recommendations, institutional ownership and valuation.

SoFi Technologies has a net margin of 14.65% compared to Klarna Group's net margin of -5.21%. SoFi Technologies' return on equity of 6.25% beat Klarna Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Klarna Group-5.21% -7.62% -1.04%
SoFi Technologies 14.65%6.25%1.21%

38.4% of SoFi Technologies shares are held by institutional investors. 2.5% of SoFi Technologies shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

SoFi Technologies has higher revenue and earnings than Klarna Group. Klarna Group is trading at a lower price-to-earnings ratio than SoFi Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Klarna Group$3.51B1.87-$294M-$0.52N/A
SoFi Technologies$3.61B5.84$481.32M$0.4437.41

In the previous week, SoFi Technologies had 27 more articles in the media than Klarna Group. MarketBeat recorded 38 mentions for SoFi Technologies and 11 mentions for Klarna Group. Klarna Group's average media sentiment score of 1.07 beat SoFi Technologies' score of 0.94 indicating that Klarna Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Klarna Group
8 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
SoFi Technologies
22 Very Positive mention(s)
4 Positive mention(s)
7 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive

Klarna Group currently has a consensus target price of $32.11, indicating a potential upside of 84.72%. SoFi Technologies has a consensus target price of $22.83, indicating a potential upside of 38.72%. Given Klarna Group's stronger consensus rating and higher probable upside, analysts clearly believe Klarna Group is more favorable than SoFi Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Klarna Group
1 Sell rating(s)
9 Hold rating(s)
11 Buy rating(s)
2 Strong Buy rating(s)
2.61
SoFi Technologies
3 Sell rating(s)
11 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.19

Summary

SoFi Technologies beats Klarna Group on 11 of the 16 factors compared between the two stocks.

How does Klarna Group compare to Banco De Chile?

Banco De Chile (NYSE:BCH) and Klarna Group (NYSE:KLAR) are both banking companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, valuation, risk, dividends, earnings, analyst recommendations, institutional ownership and media sentiment.

Banco De Chile presently has a consensus price target of $37.00, indicating a potential downside of 9.15%. Klarna Group has a consensus price target of $32.11, indicating a potential upside of 84.72%. Given Klarna Group's stronger consensus rating and higher possible upside, analysts clearly believe Klarna Group is more favorable than Banco De Chile.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Banco De Chile
1 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.80
Klarna Group
1 Sell rating(s)
9 Hold rating(s)
11 Buy rating(s)
2 Strong Buy rating(s)
2.61

Banco De Chile has higher revenue and earnings than Klarna Group. Klarna Group is trading at a lower price-to-earnings ratio than Banco De Chile, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Banco De Chile$3.89B5.28$1.30B$2.4216.83
Klarna Group$3.51B1.87-$294M-$0.52N/A

In the previous week, Klarna Group had 4 more articles in the media than Banco De Chile. MarketBeat recorded 11 mentions for Klarna Group and 7 mentions for Banco De Chile. Klarna Group's average media sentiment score of 1.07 beat Banco De Chile's score of 0.31 indicating that Klarna Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Banco De Chile
0 Very Positive mention(s)
1 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Klarna Group
8 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Banco De Chile has a net margin of 29.95% compared to Klarna Group's net margin of -5.21%. Banco De Chile's return on equity of 19.47% beat Klarna Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Banco De Chile29.95% 19.47% 2.09%
Klarna Group -5.21%-7.62%-1.04%

1.2% of Banco De Chile shares are held by institutional investors. 5.9% of Banco De Chile shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

Banco De Chile beats Klarna Group on 10 of the 16 factors compared between the two stocks.

How does Klarna Group compare to Banco Santander Brasil?

Banco Santander Brasil (NYSE:BSBR) and Klarna Group (NYSE:KLAR) are both banking companies, but which is the superior stock? We will compare the two companies based on the strength of their profitability, risk, media sentiment, valuation, earnings, institutional ownership, analyst recommendations and dividends.

In the previous week, Klarna Group had 8 more articles in the media than Banco Santander Brasil. MarketBeat recorded 11 mentions for Klarna Group and 3 mentions for Banco Santander Brasil. Klarna Group's average media sentiment score of 1.07 beat Banco Santander Brasil's score of 0.33 indicating that Klarna Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Banco Santander Brasil
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Klarna Group
8 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Banco Santander Brasil has higher revenue and earnings than Klarna Group.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Banco Santander Brasil$46.70B0.42$2.29BN/AN/A
Klarna Group$3.51B1.87-$294M-$0.52N/A

Banco Santander Brasil has a net margin of 7.06% compared to Klarna Group's net margin of -5.21%. Banco Santander Brasil's return on equity of 10.49% beat Klarna Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Banco Santander Brasil7.06% 10.49% 1.04%
Klarna Group -5.21%-7.62%-1.04%

Banco Santander Brasil currently has a consensus price target of $6.50, indicating a potential upside of 22.73%. Klarna Group has a consensus price target of $32.11, indicating a potential upside of 84.72%. Given Klarna Group's stronger consensus rating and higher possible upside, analysts plainly believe Klarna Group is more favorable than Banco Santander Brasil.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Banco Santander Brasil
2 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.75
Klarna Group
1 Sell rating(s)
9 Hold rating(s)
11 Buy rating(s)
2 Strong Buy rating(s)
2.61

14.5% of Banco Santander Brasil shares are held by institutional investors. 0.1% of Banco Santander Brasil shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

Banco Santander Brasil and Klarna Group tied by winning 7 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding KLAR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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KLAR vs. The Competition

MetricKlarna GroupINTERNET SOFTWARE IndustryComputer SectorNYSE Exchange
Market Cap$6.56B$16.77B$36.95B$23.54B
Dividend YieldN/A1.76%3.17%4.20%
P/E Ratio-33.4363.4476.4430.96
Price / Sales1.8733.97596.8219.21
Price / CashN/A69.4542.4718.55
Price / Book2.456.309.104.73
Net Income-$294M$385.08M$1.07B$1.07B
7 Day Performance-7.38%-5.19%-1.49%-0.04%
1 Month Performance-14.15%-2.60%-3.72%-0.42%
1 Year PerformanceN/A-19.85%133.91%14.22%

Klarna Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
KLAR
Klarna Group
4.3511 of 5 stars
$17.38
+0.1%
$32.11
+84.7%
N/A$6.56B$3.51BN/A2,831
AFRM
Affirm
4.7202 of 5 stars
$79.84
-2.3%
$90.81
+13.7%
+4.7%$27.36B$3.24B72.582,206
SYF
Synchrony Financial
4.7248 of 5 stars
$74.20
+0.2%
$87.32
+17.7%
0.0%$24.90B$22.60B7.6720,000
SOFI
SoFi Technologies
4.5928 of 5 stars
$17.32
-3.1%
$22.78
+31.5%
-22.4%$22.92B$3.61B39.366,100
BCH
Banco De Chile
3.246 of 5 stars
$39.92
-2.3%
$37.00
-7.3%
+47.4%$20.64B$3.89B16.4911,156

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This page (NYSE:KLAR) was last updated on 7/27/2026 by MarketBeat.com Staff.
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