Klaviyo (KVYO) Competitors

HubSpot (NYSE:HUBS) and Klaviyo (NYSE:KVYO) are both computer and technology companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, earnings, institutional ownership, risk, community ranking, media sentiment, valuation, profitability and analyst recommendations.

Do analysts rate HUBS or KVYO?

HubSpot currently has a consensus target price of $782.63, suggesting a potential upside of 27.85%. Klaviyo has a consensus target price of $43.47, suggesting a potential upside of 42.58%. Given Klaviyo's higher possible upside, analysts clearly believe Klaviyo is more favorable than HubSpot.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
HubSpot	0 Sell rating(s)	4 Hold rating(s)	24 Buy rating(s)	1 Strong Buy rating(s)	2.90
Klaviyo	0 Sell rating(s)	5 Hold rating(s)	15 Buy rating(s)	0 Strong Buy rating(s)	2.75

Does the MarketBeat Community prefer HUBS or KVYO?

HubSpot received 843 more outperform votes than Klaviyo when rated by MarketBeat users. Likewise, 76.81% of users gave HubSpot an outperform vote while only 73.12% of users gave Klaviyo an outperform vote.

Company	Underperform	Outperform
HubSpot	Outperform Votes 911 76.81%	Underperform Votes 275 23.19%
Klaviyo	Outperform Votes 68 73.12%	Underperform Votes 25 26.88%

Do insiders and institutionals hold more shares of HUBS or KVYO?

90.4% of HubSpot shares are held by institutional investors. Comparatively, 45.4% of Klaviyo shares are held by institutional investors. 4.5% of HubSpot shares are held by insiders. Comparatively, 53.2% of Klaviyo shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Does the media prefer HUBS or KVYO?

In the previous week, HubSpot had 17 more articles in the media than Klaviyo. MarketBeat recorded 31 mentions for HubSpot and 14 mentions for Klaviyo. HubSpot's average media sentiment score of 0.80 beat Klaviyo's score of 0.64 indicating that HubSpot is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
HubSpot	16 Very Positive mention(s)	5 Positive mention(s)	5 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive
Klaviyo	8 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Positive

Is HUBS or KVYO more profitable?

HubSpot has a net margin of 0.17% compared to Klaviyo's net margin of -4.92%. Klaviyo's return on equity of 0.89% beat HubSpot's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
HubSpot	0.17%	-0.07%	-0.04%
Klaviyo	-4.92%	0.89%	0.75%

Which has preferable valuation & earnings, HUBS or KVYO?

HubSpot has higher revenue and earnings than Klaviyo. Klaviyo is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
HubSpot	$2.63B	12.15	$4.63M	$0.09	6,801.67
Klaviyo	$937.46M	8.88	-$308.23M	-$0.18	-169.39

Which has more risk and volatility, HUBS or KVYO?

HubSpot has a beta of 1.82, meaning that its stock price is 82% more volatile than the S&P 500. Comparatively, Klaviyo has a beta of 1.39, meaning that its stock price is 39% more volatile than the S&P 500.

Summary

HubSpot beats Klaviyo on 15 of the 19 factors compared between the two stocks.