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NIKE (NKE) Stock Forecast & Price Target

NIKE logo
$77.94 -0.71 (-0.90%)
As of 02:13 PM Eastern
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NIKE - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Moderate Buy
Based on 32 Analyst Ratings
Sell
0
Hold
12
Buy
20

Based on 32 Wall Street analysts who have issued ratings for NIKE in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 32 analysts, 12 have given a hold rating, 17 have given a buy rating, and 3 have given a strong buy rating for NKE.

Consensus Price Target

$78.22
0.35% Upside
According to the 32 analysts' twelve-month price targets for NIKE, the average price target is $78.22. The highest price target for NKE is $115.00, while the lowest price target for NKE is $58.00. The average price target represents a forecasted upside of 0.35% from the current price of $77.95.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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NKE Analyst Ratings Over Time

TypeCurrent Forecast
8/27/24 to 8/27/25		1 Month Ago
7/28/24 to 7/28/25		3 Months Ago
5/29/24 to 5/29/25		1 Year Ago
8/28/23 to 8/27/24
Strong Buy
3 Strong Buy rating(s)
3 Strong Buy rating(s)
2 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
17 Buy rating(s)
17 Buy rating(s)
15 Buy rating(s)
15 Buy rating(s)
Hold
12 Hold rating(s)
12 Hold rating(s)
16 Hold rating(s)
14 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$78.22$78.22$80.26$95.59
Forecasted Upside0.35% Upside-1.32% Downside30.65% Upside12.08% Upside
Consensus Rating
Moderate Buy
Moderate Buy
Moderate Buy
Moderate Buy

NKE Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

NKE Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

NIKE Stock vs. The Competition

TypeNIKEConsumer Discretionary CompaniesS&P 500
Consensus Rating Score
2.72
2.61
2.53
Consensus RatingModerate BuyModerate BuyModerate Buy
Predicted Upside-0.66% Downside124.77% Upside10.50% Upside
News Sentiment Rating
Positive News

See Recent NKE News
Positive News
Positive News
Export to Excel
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
8/22/2025Jefferies Financial Group
2 of 5 stars		 Reiterated RatingBuy ➝ Buy$115.00+45.26%
8/18/2025Sanford C. Bernstein
4 of 5 stars		 Reiterated RatingOutperform ➝ Outperform
7/28/2025JPMorgan Chase & Co.
2 of 5 stars		Matthew Boss
Subscribe to MarketBeat All Access for the recommendation accuracy rating		UpgradeNeutral ➝ Overweight$64.00 ➝ $93.00+21.94%
7/10/2025DZ Bank
Subscribe to MarketBeat All Access for the recommendation accuracy rating		A. Moutopoulos
Subscribe to MarketBeat All Access for the recommendation accuracy rating		DowngradeBuy ➝ Hold$76.00+3.11%
7/6/2025Argus
Subscribe to MarketBeat All Access for the recommendation accuracy rating		J. Staszak
Subscribe to MarketBeat All Access for the recommendation accuracy rating		UpgradeBuy
7/6/2025UBS Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Initiated CoverageNeutral ➝ Buy
6/27/2025Hsbc Global Res
Subscribe to MarketBeat All Access for the recommendation accuracy rating		E. Rambourg
Subscribe to MarketBeat All Access for the recommendation accuracy rating		UpgradeHold ➝ Strong-Buy
6/27/2025The Goldman Sachs Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Brooke Roach
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetBuy ➝ Buy$72.00 ➝ $81.00+11.91%
6/27/2025Piper Sandler
Subscribe to MarketBeat All Access for the recommendation accuracy rating		A. Andreeva
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetOverweight ➝ Overweight$70.00 ➝ $80.00+7.97%
6/27/2025Citigroup
Subscribe to MarketBeat All Access for the recommendation accuracy rating		P. Lejuez
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetNeutral ➝ Neutral$57.00 ➝ $68.00-7.17%
6/27/2025Morgan Stanley
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Alex Straton
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetEqual Weight ➝ Equal Weight$61.00 ➝ $64.00-12.64%
6/27/2025Barclays
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Adrienne Yih
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetEqual Weight ➝ Equal Weight$53.00 ➝ $64.00-11.40%
6/27/2025Robert W. Baird
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Jonathan Komp
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetOutperform ➝ Outperform$80.00 ➝ $88.00+22.41%
6/27/2025Bank of America
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lorraine Hutchinson
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetBuy ➝ Buy$80.00 ➝ $84.00+16.85%
6/27/2025HSBC
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 UpgradeHold ➝ Buy$80.00+27.58%
6/27/2025Needham & Company LLC
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Tom Nikic
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetBuy ➝ Buy$66.00 ➝ $78.00+24.39%
6/27/2025Telsey Advisory Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Cristina Fernandez
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated RatingMarket Perform ➝ Market Perform$70.00+11.63%
6/24/2025Truist Financial
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Joseph Civello
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower TargetBuy ➝ Buy$82.00 ➝ $73.00+19.53%
6/24/2025Evercore ISI
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Michael Binetti
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower TargetOutperform ➝ Outperform$97.00 ➝ $75.00+23.10%
6/20/2025Deutsche Bank Aktiengesellschaft
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Krisztina Katai
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower TargetBuy ➝ Buy$77.00 ➝ $71.00+18.67%
5/20/2025Royal Bank Of Canada
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Piral Dadhania
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower TargetSector Perform ➝ Sector Perform$66.00 ➝ $65.00+2.92%
5/14/2025Wells Fargo & Company
Subscribe to MarketBeat All Access for the recommendation accuracy rating		I. Boruchow
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetEqual Weight ➝ Equal Weight$55.00 ➝ $60.00-3.76%
4/21/2025Williams Trading
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Sam Poser
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower TargetBuy ➝ Buy$93.00 ➝ $73.00+35.92%
4/15/2025Berenberg Bank
Subscribe to MarketBeat All Access for the recommendation accuracy rating		N. Anderson
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated CoverageHold$58.00+4.75%
4/10/2025Stifel Nicolaus
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Jim Duffy
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower TargetHold ➝ Hold$75.00 ➝ $64.00+18.83%
3/21/2025Cfra Research
Subscribe to MarketBeat All Access for the recommendation accuracy rating		E. Turner
Subscribe to MarketBeat All Access for the recommendation accuracy rating		UpgradeModerate Buy
3/21/2025BMO Capital Markets
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Simeon Siegel
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower TargetOutperform ➝ Outperform$95.00 ➝ $92.00+35.74%
3/19/2025China Renaissance
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Cindy Wang
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated CoverageHold
3/5/2025Dbs Bank
Subscribe to MarketBeat All Access for the recommendation accuracy rating		A. Fok
Subscribe to MarketBeat All Access for the recommendation accuracy rating		UpgradeHold ➝ Strong-Buy
2/12/2025Guggenheim
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Robert Drbul
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated RatingBuy ➝ Buy$110.00 ➝ $110.00+54.19%
12/23/2024DA Davidson
Subscribe to MarketBeat All Access for the recommendation accuracy rating		A. Burns
Subscribe to MarketBeat All Access for the recommendation accuracy rating		UpgradeStrong-Buy
11/18/2024TD Cowen
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Lower TargetHold ➝ Hold$78.00 ➝ $73.00-4.45%
9/11/2024Daiwa America
Subscribe to MarketBeat All Access for the recommendation accuracy rating		K. Tamada
Subscribe to MarketBeat All Access for the recommendation accuracy rating		DowngradeModerate Buy ➝ Hold
6/28/2024KeyCorp
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Reiterated RatingSector Weight
6/28/2024Raymond James Financial
Subscribe to MarketBeat All Access for the recommendation accuracy rating		R. Patel
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated RatingOutperform ➝ Market Perform
6/28/2024Wedbush
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Lower TargetOutperform ➝ Outperform$115.00 ➝ $97.00+2.95%
6/28/2024Oppenheimer
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Reiterated RatingOutperform ➝ Outperform$120.00 ➝ $120.00+27.35%
9/8/2023Erste Group Bank
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Reiterated RatingBuy ➝ Hold

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 02:07 PM ET.


Should I Buy NIKE Stock? NKE Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Saturday, August 23, 2025. Please send any questions or comments about these NIKE pros and cons to contact@marketbeat.com.

NIKE
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in NIKE, Inc.:

  • NIKE, Inc. recently reported earnings that exceeded analysts' expectations, indicating strong financial performance and potential for growth.
  • The current stock price is around $78, reflecting a recent increase, which may suggest positive market sentiment towards the company.
  • NIKE, Inc. has a solid dividend yield of 2.1%, providing investors with a steady income stream in addition to potential capital appreciation.
  • The company has a robust return on equity of 23.33%, showcasing effective management and profitability relative to shareholder equity.
  • Recent institutional investments, including significant increases in holdings by major firms, indicate strong confidence in NIKE, Inc.'s future prospects.

NIKE
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in NIKE, Inc. for these reasons:

  • NIKE, Inc. experienced a revenue decline of 11.9% compared to the same quarter last year, which may raise concerns about its growth trajectory.
  • The company's dividend payout ratio is currently at 74.07%, suggesting that a significant portion of earnings is being distributed as dividends, which could limit reinvestment in growth opportunities.
  • Market volatility, as indicated by a beta of 1.27, suggests that NIKE, Inc.'s stock may be more susceptible to fluctuations compared to the overall market.
  • Insider selling, such as the recent sale of shares by the chairman, could signal a lack of confidence in the company's short-term performance.
  • With a price-to-earnings (P/E) ratio of 36.30, the stock may be considered overvalued, which could deter value-focused investors.

NKE Forecast - Frequently Asked Questions

According to the research reports of 32 Wall Street equities research analysts, the average twelve-month stock price forecast for NIKE is $78.22, with a high forecast of $115.00 and a low forecast of $58.00.

32 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for NIKE in the last twelve months. There are currently 12 hold ratings, 17 buy ratings and 3 strong buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" NKE shares.

According to analysts, NIKE's stock has a predicted upside of 0.35% based on their 12-month stock forecasts.

Over the previous 90 days, NIKE's stock had 5 upgrades and 1 downgrade by analysts.

Analysts like NIKE more than other "consumer discretionary" companies. The consensus rating score for NIKE is 2.72 while the average consensus rating score for "consumer discretionary" companies is 2.61. Learn more on how NKE compares to other companies.

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This page (NYSE:NKE) was last updated on 8/27/2025 by MarketBeat.com Staff
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