NIKE (NKE) Stock Forecast & Price Target

$74.34 -0.28 (-0.38%)

As of 12:14 PM Eastern

NIKE - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 32 Analyst Ratings

Sell
0

Hold
12

Buy
20

Based on 32 Wall Street analysts who have issued ratings for NIKE in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 32 analysts, 12 have given a hold rating, 17 have given a buy rating, and 3 have given a strong buy rating for NKE.

Consensus Price Target

$78.22
5.23% Upside

According to the 32 analysts' twelve-month price targets for NIKE, the average price target is $78.22. The highest price target for NKE is $115.00, while the lowest price target for NKE is $58.00. The average price target represents a forecasted upside of 5.23% from the current price of $74.34.

Get the Latest News and Ratings for NKE and Related Stocks

Enter your email address to receive the latest news and analysts' ratings for NIKE and its competitors.

NKE Analyst Ratings Over Time

Type	Current Forecast 8/4/24 to 8/4/25	1 Month Ago 7/5/24 to 7/5/25	3 Months Ago 5/6/24 to 5/6/25	1 Year Ago 8/5/23 to 8/4/24
Strong Buy	3 Strong Buy rating(s)	3 Strong Buy rating(s)	2 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	17 Buy rating(s)	15 Buy rating(s)	15 Buy rating(s)	14 Buy rating(s)
Hold	12 Hold rating(s)	13 Hold rating(s)	16 Hold rating(s)	14 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$78.22	$77.19	$80.48	$96.30
Forecasted Upside	5.23% Upside	1.20% Upside	40.82% Upside	30.11% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Hold

NKE Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

NKE Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

NIKE Stock vs. The Competition

Type	NIKE	Consumer Discretionary Companies	S&P 500
Consensus Rating Score	2.72	2.61	2.53
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	4.84% Upside	114.95% Upside	14.55% Upside
News Sentiment Rating	Positive News See Recent NKE News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
7/28/2025	JPMorgan Chase & Co. 2 of 5 stars	Matthew Boss Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Neutral ➝ Overweight	$64.00 ➝ $93.00	+21.94%
7/10/2025	DZ Bank 4 of 5 stars	A. Moutopoulos Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Buy ➝ Hold	$76.00	+3.11%
7/6/2025	Argus 4 of 5 stars	J. Staszak Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Buy
7/6/2025	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Neutral ➝ Buy
6/27/2025	Hsbc Global Res Subscribe to MarketBeat All Access for the recommendation accuracy rating	E. Rambourg Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
6/27/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Brooke Roach Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$72.00 ➝ $81.00	+11.91%
6/27/2025	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Andreeva Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$70.00 ➝ $80.00	+7.97%
6/27/2025	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating	P. Lejuez Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Neutral ➝ Neutral	$57.00 ➝ $68.00	-7.17%
6/27/2025	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating	Alex Straton Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Equal Weight ➝ Equal Weight	$61.00 ➝ $64.00	-12.64%
6/27/2025	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating	Adrienne Yih Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Equal Weight ➝ Equal Weight	$53.00 ➝ $64.00	-11.40%
Get the Latest News and Ratings for NKE and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for NIKE and its competitors with MarketBeat's FREE daily newsletter.
6/27/2025	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating	Jonathan Komp Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$80.00 ➝ $88.00	+22.41%
6/27/2025	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lorraine Hutchinson Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$80.00 ➝ $84.00	+16.85%
6/27/2025	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Hold ➝ Buy	$80.00	+27.58%
6/27/2025	Needham & Company LLC Subscribe to MarketBeat All Access for the recommendation accuracy rating	Tom Nikic Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$66.00 ➝ $78.00	+24.39%
6/27/2025	Telsey Advisory Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Cristina Fernandez Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Market Perform ➝ Market Perform	$70.00	+11.63%
6/24/2025	Truist Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating	Joseph Civello Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy ➝ Buy	$82.00 ➝ $73.00	+19.53%
6/24/2025	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating	Michael Binetti Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Outperform ➝ Outperform	$97.00 ➝ $75.00	+23.10%
6/20/2025	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating	Krisztina Katai Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy ➝ Buy	$77.00 ➝ $71.00	+18.67%
5/23/2025	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy
5/20/2025	Royal Bank Of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating	Piral Dadhania Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Sector Perform ➝ Sector Perform	$66.00 ➝ $65.00	+2.92%
5/14/2025	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating	I. Boruchow Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Equal Weight ➝ Equal Weight	$55.00 ➝ $60.00	-3.76%
4/21/2025	Williams Trading Subscribe to MarketBeat All Access for the recommendation accuracy rating	Sam Poser Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy ➝ Buy	$93.00 ➝ $73.00	+35.92%
4/15/2025	Berenberg Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating	N. Anderson Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Hold	$58.00	+4.75%
4/10/2025	Stifel Nicolaus Subscribe to MarketBeat All Access for the recommendation accuracy rating	Jim Duffy Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Hold ➝ Hold	$75.00 ➝ $64.00	+18.83%
3/21/2025	Cfra Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	E. Turner Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Moderate Buy
3/21/2025	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating	Simeon Siegel Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Outperform ➝ Outperform	$95.00 ➝ $92.00	+35.74%
3/19/2025	China Renaissance Subscribe to MarketBeat All Access for the recommendation accuracy rating	Cindy Wang Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Hold
3/5/2025	Dbs Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Fok Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
2/12/2025	Guggenheim Subscribe to MarketBeat All Access for the recommendation accuracy rating	Robert Drbul Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Buy	$110.00 ➝ $110.00	+54.19%
12/23/2024	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Burns Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
11/18/2024	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Hold ➝ Hold	$78.00 ➝ $73.00	-4.45%
9/19/2024	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform ➝ Outperform	$112.00 ➝ $109.00	+34.67%
9/11/2024	Daiwa America Subscribe to MarketBeat All Access for the recommendation accuracy rating	K. Tamada Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Moderate Buy ➝ Hold
6/28/2024	KeyCorp Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Sector Weight
6/28/2024	Raymond James Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating	R. Patel Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Outperform ➝ Market Perform
6/28/2024	Wedbush Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform ➝ Outperform	$115.00 ➝ $97.00	+2.95%
6/28/2024	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Outperform	$120.00 ➝ $120.00	+27.35%
9/8/2023	Erste Group Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Hold

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 12:00 PM ET.

Should I Buy NIKE Stock? NKE Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, August 1, 2025. Please send any questions or comments about these NIKE pros and cons to contact@marketbeat.com.

NIKE
Bull Case

Here are some ways that investors could benefit from investing in NIKE, Inc.:

The current stock price is around $74.65, which may present a buying opportunity for investors looking for growth potential.
Recent earnings reports showed that NIKE, Inc. exceeded analysts' expectations for both earnings per share and revenue, indicating strong operational performance.
Analysts have a consensus rating of "Moderate Buy" for NIKE, Inc., with a significant number of buy ratings suggesting positive market sentiment.
The company has a solid return on equity of 23.33%, reflecting effective management and profitability, which can be attractive to investors.
NIKE, Inc. has a diverse product line and continues to innovate in athletic footwear and apparel, which can drive future sales growth.

NIKE
Bear Case

Investors should be bearish about investing in NIKE, Inc. for these reasons:

Revenue for the latest quarter was down 11.9% year-over-year, which may raise concerns about the company's growth trajectory.
Insider ownership is relatively low at 0.80%, which could indicate a lack of confidence from those closest to the company.
Some analysts have issued hold ratings, suggesting that there may be uncertainty about the stock's short-term performance.
The company has a high price-to-earnings (P/E) ratio of 34.56, which may indicate that the stock is overvalued compared to its earnings.
Market volatility, as indicated by a beta of 1.25, suggests that the stock may experience larger price swings, which could be a risk for investors.

NKE Forecast - Frequently Asked Questions

: According to the research reports of 32 Wall Street equities research analysts, the average twelve-month stock price forecast for NIKE is $78.22, with a high forecast of $115.00 and a low forecast of $58.00.
: 32 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for NIKE in the last year. There are currently 12 hold ratings, 17 buy ratings and 3 strong buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" NKE shares.
: According to analysts, NIKE's stock has a predicted upside of 5.23% based on their 12-month stock forecasts.
: Over the previous 90 days, NIKE's stock had 5 upgrades and 1 downgrade by analysts.
: NIKE has been rated by research analysts at Argus, Bank of America, Barclays, Citigroup, Deutsche Bank Aktiengesellschaft, DZ Bank, Evercore ISI, Hsbc Global Res, HSBC, Jefferies Financial Group, JPMorgan Chase & Co., Morgan Stanley, Needham & Company LLC, Piper Sandler, Robert W. Baird, Royal Bank Of Canada, Telsey Advisory Group, The Goldman Sachs Group, Truist Financial, UBS Group, and Wells Fargo & Company in the past 90 days.
: Analysts like NIKE more than other "consumer discretionary" companies. The consensus rating score for NIKE is 2.72 while the average consensus rating score for "consumer discretionary" companies is 2.61. Learn more on how NKE compares to other companies.

Stock Forecasts and Research Tools

Related Companies

Today's Ratings

Top-Rated Stocks

More Ratings Tools

This page (NYSE:NKE) was last updated on 8/4/2025 by MarketBeat.com Staff

From Our Partners

Get 30 Days of MarketBeat All Access for Free

Start Your 30-Day Trial

In-depth profiles and analysis for 20,000 public companies.
Real-time analyst ratings, insider transactions, earnings data, and more.
Our daily ratings and market update email newsletter.

Sign In
Create Account

Your Email Address:

Your Password:

Forgot your password?

Your Email Address:

Choose a Password:

By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

NIKE (NKE) Stock Forecast & Price Target