NIKE (NKE) Stock Forecast & Price Target

$68.09 -1.00 (-1.45%)

Closing price 10/9/2025 03:59 PM Eastern

Extended Trading

$68.15 +0.06 (+0.09%)

As of 10/9/2025 07:59 PM Eastern

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NIKE - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Moderate Buy

Based on 35 Analyst Ratings

Sell
0

Hold
8

Buy
27

Based on 35 Wall Street analysts who have issued ratings for NIKE in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 35 analysts, 8 have given a hold rating, 24 have given a buy rating, and 3 have given a strong buy rating for NKE.

Consensus Price Target

$81.57
19.80% Upside

According to the 35 analysts' twelve-month price targets for NIKE, the average price target is $81.57. The highest price target for NKE is $115.00, while the lowest price target for NKE is $58.00. The average price target represents a forecasted upside of 19.80% from the current price of $68.09.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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NKE Analyst Ratings Over Time

Type	Current Forecast 10/10/24 to 10/10/25	1 Month Ago 9/10/24 to 9/10/25	3 Months Ago 7/12/24 to 7/12/25	1 Year Ago 10/11/23 to 10/10/24
Strong Buy	3 Strong Buy rating(s)	3 Strong Buy rating(s)	3 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	24 Buy rating(s)	18 Buy rating(s)	16 Buy rating(s)	16 Buy rating(s)
Hold	8 Hold rating(s)	12 Hold rating(s)	13 Hold rating(s)	13 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$81.57	$78.67	$77.15	$96.56
Forecasted Upside	19.80% Upside	6.00% Upside	6.18% Upside	17.56% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

NKE Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

NKE Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

NIKE Stock vs. The Competition

Type	NIKE	Consumer Discretionary Companies	S&P 500
Consensus Rating Score	2.86	2.16	2.52
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	19.80% Upside	277.25% Upside	172.89% Upside
News Sentiment Rating	Positive News See Recent NKE News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
10/8/2025	Weiss Ratings 0 of 5 stars		Upgrade	Sell (D+) ➝ Hold (C-)
10/2/2025	KeyCorp 4 of 5 stars	Ashley Owens Not Rated	Set Target	Sector Weight ➝ Overweight	$90.00	+21.56%
10/1/2025	Barclays 3 of 5 stars	Adrienne Yih Not Rated	Set Target	Positive	$65.00 ➝ $70.00	+0.40%
10/1/2025	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alex Straton Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Positive	$70.00 ➝ $72.00	+3.27%
10/1/2025	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Anna Andreeva Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Overweight	$80.00 ➝ $84.00	+20.48%
10/1/2025	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jim Duffy Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Hold	$64.00 ➝ $68.00	-2.47%
10/1/2025	DZ Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy
10/1/2025	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Aneesha Sherman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$90.00 ➝ $90.00	+21.56%
10/1/2025	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joseph Civello Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$85.00	+15.51%
10/1/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Matthew Boss Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$93.00 ➝ $100.00	+35.90%
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10/1/2025	Needham & Company LLC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Tom Nikic Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$78.00	+11.88%
10/1/2025	Telsey Advisory Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Cristina Fernandez Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Market Perform	$75.00	+7.57%
9/29/2025	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Randal Konik Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$115.00 ➝ $115.00	+65.32%
9/25/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target	Buy	$85.00	+22.62%
9/19/2025	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Paul Lejuez Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Neutral ➝ Positive
9/19/2025	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jay Sole Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Neutral	$63.00 ➝ $71.00	-0.22%
9/18/2025	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Piral Dadhania Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Sector Perform ➝ Outperform	$76.00 ➝ $90.00	+24.48%
9/10/2025	Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy
9/10/2025	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	John Kernan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Buy	$62.00 ➝ $85.00	+15.49%
8/26/2025	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Strong Sell ➝ Hold
7/6/2025	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	J. Staszak Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Buy
6/27/2025	Hsbc Global Res Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	E. Rambourg Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
6/27/2025	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jonathan Komp Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$80.00 ➝ $88.00	+22.41%
6/27/2025	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Lorraine Hutchinson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$80.00 ➝ $84.00	+16.85%
6/27/2025	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy	$80.00	+27.58%
6/24/2025	Evercore ISI Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Binetti Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$97.00 ➝ $75.00	+23.10%
6/20/2025	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Krisztina Katai Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$77.00 ➝ $71.00	+18.67%
5/14/2025	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	I. Boruchow Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Equal Weight	$55.00 ➝ $60.00	-3.76%
4/21/2025	Williams Trading Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Sam Poser Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$93.00 ➝ $73.00	+35.92%
4/15/2025	Berenberg Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	N. Anderson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Hold	$58.00	+4.75%
3/21/2025	Cfra Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	E. Turner Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Moderate Buy
3/21/2025	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Simeon Siegel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$95.00 ➝ $92.00	+35.74%
3/19/2025	China Renaissance Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Cindy Wang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Hold
3/5/2025	Dbs Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	A. Fok Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
2/12/2025	Guggenheim Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Robert Drbul Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$110.00 ➝ $110.00	+54.19%
12/23/2024	DA Davidson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	A. Burns Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Strong-Buy
9/11/2024	Daiwa America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	K. Tamada Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Moderate Buy ➝ Hold
6/28/2024	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	R. Patel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform ➝ Market Perform
6/28/2024	Wedbush Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Outperform	$115.00 ➝ $97.00	+2.95%
6/28/2024	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform	$120.00 ➝ $120.00	+27.35%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 02:57 AM ET.

Should I Buy NIKE Stock? NKE Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, October 8, 2025. Please send any questions or comments about these NIKE pros and cons to contact@marketbeat.com.

NIKE
Bull Case

Here are some ways that investors could benefit from investing in NIKE, Inc.:

NIKE, Inc. recently reported earnings per share (EPS) of $0.49, significantly surpassing analysts' expectations, indicating strong financial performance.
The company has shown a year-over-year revenue increase of 1.0%, demonstrating resilience in a competitive market.
NIKE, Inc. has a solid return on equity of 21.16%, reflecting effective management and profitability relative to shareholder equity.
The current stock price is around $74.62, which is above its 200-day moving average of $67.24, suggesting a positive trend in stock performance.
NIKE, Inc. has a consistent dividend payout, with a recent quarterly dividend of $0.40, translating to an annualized yield of 2.2%, providing income to investors.

NIKE
Bear Case

Investors should be bearish about investing in NIKE, Inc. for these reasons:

The company experienced a decline in EPS compared to the same quarter last year, which was $0.70, indicating potential challenges in maintaining profitability.
NIKE, Inc. has a high dividend payout ratio of 82.05%, which may limit its ability to reinvest in growth opportunities.
Recent insider selling, including a significant transaction by the Chairman, could signal a lack of confidence in the company's short-term prospects.
Analysts have varied opinions on the stock, with some reducing target prices, which may create uncertainty for potential investors.
The stock's performance is subject to market volatility, and recent fluctuations could pose risks for investors looking for stability.

NKE Forecast - Frequently Asked Questions

: According to the research reports of 35 Wall Street equities research analysts, the average twelve-month stock price forecast for NIKE is $81.57, with a high forecast of $115.00 and a low forecast of $58.00.
: 35 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for NIKE in the last twelve months. There are currently 8 hold ratings, 24 buy ratings and 3 strong buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" NKE shares.
: According to analysts, NIKE's stock has a predicted upside of 19.80% based on their 12-month stock forecasts.
: Over the previous 90 days, NIKE's stock had 9 upgrades by analysts.
: NIKE has been rated by research analysts at Barclays, Citigroup, Cowen, DZ Bank, Jefferies Financial Group, JPMorgan Chase & Co., KeyCorp, Morgan Stanley, Needham & Company LLC, Piper Sandler, Royal Bank Of Canada, Sanford C. Bernstein, Stifel Nicolaus, TD Cowen, Telsey Advisory Group, The Goldman Sachs Group, Truist Financial, UBS Group, Weiss Ratings, and Zacks Research in the past 90 days.
: Analysts like NIKE more than other "consumer discretionary" companies. The consensus rating for NIKE is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how NKE compares to other companies.

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This page (NYSE:NKE) was last updated on 10/10/2025 by MarketBeat.com Staff

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NIKE (NKE) Stock Forecast & Price Target

NIKE - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Consensus Price Target

NKE Analyst Ratings Over Time

NKE Analyst Recommendations By Month

NKE Price Targets by Month

NIKE Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy NIKE Stock? NKE Pros and Cons Explained

NIKE
Bull Case

NIKE
Bear Case

NKE Forecast - Frequently Asked Questions

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NIKE (NKE) Stock Forecast & Price Target

NIKE - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Consensus Price Target

NKE Analyst Ratings Over Time

NKE Analyst Recommendations By Month

NKE Price Targets by Month

NIKE Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy NIKE Stock? NKE Pros and Cons Explained

NIKE Bull Case

NIKE Bear Case

NKE Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

NIKE
Bull Case

NIKE
Bear Case