NIKE (NKE) Stock Forecast & Price Target

$73.11 -1.22 (-1.63%)

Closing price 09/12/2025 03:59 PM Eastern

Extended Trading

$73.10 -0.02 (-0.03%)

As of 09/12/2025 07:59 PM Eastern

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NIKE - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Moderate Buy

Based on 33 Analyst Ratings

Sell
0

Hold
11

Buy
22

Based on 33 Wall Street analysts who have issued ratings for NIKE in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 33 analysts, 11 have given a hold rating, 19 have given a buy rating, and 3 have given a strong buy rating for NKE.

Consensus Price Target

$78.67
7.59% Upside

According to the 33 analysts' twelve-month price targets for NIKE, the average price target is $78.67. The highest price target for NKE is $115.00, while the lowest price target for NKE is $58.00. The average price target represents a forecasted upside of 7.59% from the current price of $73.12.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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NKE Analyst Ratings Over Time

Type	Current Forecast 9/14/24 to 9/14/25	1 Month Ago 8/15/24 to 8/15/25	3 Months Ago 6/16/24 to 6/16/25	1 Year Ago 9/15/23 to 9/14/24
Strong Buy	3 Strong Buy rating(s)	3 Strong Buy rating(s)	2 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	19 Buy rating(s)	17 Buy rating(s)	15 Buy rating(s)	15 Buy rating(s)
Hold	11 Hold rating(s)	12 Hold rating(s)	16 Hold rating(s)	14 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$78.67	$78.22	$80.26	$95.59
Forecasted Upside	7.59% Upside	1.36% Upside	29.67% Upside	20.99% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

NKE Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

NKE Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

NIKE Stock vs. The Competition

Type	NIKE	Consumer Discretionary Companies	S&P 500
Consensus Rating Score	2.76	2.62	2.53
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	7.59% Upside	137.86% Upside	10.72% Upside
News Sentiment Rating	Positive News See Recent NKE News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
9/10/2025	Cowen 1 of 5 stars		Upgrade	Hold ➝ Buy
9/10/2025	TD Cowen 4 of 5 stars	John Kernan Not Rated	Upgrade	Hold ➝ Buy	$62.00 ➝ $85.00	+15.49%
8/26/2025	Zacks Research 0 of 5 stars		Upgrade	Strong Sell ➝ Hold
8/22/2025	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy	$115.00	+45.26%
8/18/2025	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform
7/28/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Matthew Boss Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Neutral ➝ Overweight	$64.00 ➝ $93.00	+21.94%
7/10/2025	DZ Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	A. Moutopoulos Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Buy ➝ Hold	$76.00	+3.11%
7/6/2025	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	J. Staszak Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Buy
7/6/2025	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Neutral ➝ Buy
6/27/2025	Hsbc Global Res Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	E. Rambourg Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
Get the Latest News and Ratings for NKE and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for NIKE and its competitors with MarketBeat's FREE daily newsletter.
6/27/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brooke Roach Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$72.00 ➝ $81.00	+11.91%
6/27/2025	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	A. Andreeva Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$70.00 ➝ $80.00	+7.97%
6/27/2025	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	P. Lejuez Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$57.00 ➝ $68.00	-7.17%
6/27/2025	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alex Straton Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Equal Weight	$61.00 ➝ $64.00	-12.64%
6/27/2025	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Adrienne Yih Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Equal Weight	$53.00 ➝ $64.00	-11.40%
6/27/2025	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jonathan Komp Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$80.00 ➝ $88.00	+22.41%
6/27/2025	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Lorraine Hutchinson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$80.00 ➝ $84.00	+16.85%
6/27/2025	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy	$80.00	+27.58%
6/27/2025	Needham & Company LLC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Tom Nikic Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$66.00 ➝ $78.00	+24.39%
6/27/2025	Telsey Advisory Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Cristina Fernandez Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Market Perform	$70.00	+11.63%
6/24/2025	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joseph Civello Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$82.00 ➝ $73.00	+19.53%
6/24/2025	Evercore ISI Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Binetti Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$97.00 ➝ $75.00	+23.10%
6/20/2025	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Krisztina Katai Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$77.00 ➝ $71.00	+18.67%
5/20/2025	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Piral Dadhania Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Sector Perform	$66.00 ➝ $65.00	+2.92%
5/14/2025	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	I. Boruchow Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Equal Weight	$55.00 ➝ $60.00	-3.76%
4/21/2025	Williams Trading Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Sam Poser Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$93.00 ➝ $73.00	+35.92%
4/15/2025	Berenberg Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	N. Anderson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Hold	$58.00	+4.75%
4/10/2025	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jim Duffy Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Hold	$75.00 ➝ $64.00	+18.83%
3/21/2025	Cfra Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	E. Turner Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Moderate Buy
3/21/2025	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Simeon Siegel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$95.00 ➝ $92.00	+35.74%
3/19/2025	China Renaissance Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Cindy Wang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Hold
3/5/2025	Dbs Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	A. Fok Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
2/12/2025	Guggenheim Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Robert Drbul Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$110.00 ➝ $110.00	+54.19%
12/23/2024	DA Davidson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	A. Burns Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Strong-Buy
9/11/2024	Daiwa America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	K. Tamada Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Moderate Buy ➝ Hold
6/28/2024	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Sector Weight
6/28/2024	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	R. Patel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform ➝ Market Perform
6/28/2024	Wedbush Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Outperform	$115.00 ➝ $97.00	+2.95%
6/28/2024	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform	$120.00 ➝ $120.00	+27.35%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 04:15 AM ET.

Should I Buy NIKE Stock? NKE Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, September 12, 2025. Please send any questions or comments about these NIKE pros and cons to contact@marketbeat.com.

NIKE
Bull Case

Here are some ways that investors could benefit from investing in NIKE, Inc.:

NIKE, Inc. recently reported earnings per share that exceeded analysts' expectations, indicating strong financial performance and potential for growth.
The company has a solid dividend yield of approximately 2.2%, providing investors with a steady income stream from their investments.
NIKE, Inc. has a robust return on equity of 23.33%, showcasing its efficiency in generating profits from shareholders' equity.
Recent analyst upgrades and positive ratings suggest a favorable outlook for NIKE, Inc., with many analysts recommending it as a "buy."
The current stock price is around $72, which may present a buying opportunity for investors looking to enter at a lower price point.

NIKE
Bear Case

Investors should be bearish about investing in NIKE, Inc. for these reasons:

NIKE, Inc. experienced a year-over-year revenue decline of 11.9%, which may raise concerns about its growth trajectory and market demand.
The company's dividend payout ratio is currently at 74.07%, indicating that a significant portion of earnings is being distributed as dividends, which could limit reinvestment in the business.
Insider selling, including a significant transaction by the chairman, may signal a lack of confidence in the company's short-term prospects.
Despite positive earnings, the company earned significantly less per share compared to the same quarter last year, which could indicate potential challenges ahead.
Market volatility and economic uncertainties could impact consumer spending on athletic apparel and footwear, affecting NIKE, Inc.'s sales performance.

NKE Forecast - Frequently Asked Questions

: According to the research reports of 33 Wall Street equities research analysts, the average twelve-month stock price forecast for NIKE is $78.67, with a high forecast of $115.00 and a low forecast of $58.00.
: 33 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for NIKE in the last year. There are currently 11 hold ratings, 19 buy ratings and 3 strong buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" NKE shares.
: According to analysts, NIKE's stock has a predicted upside of 7.59% based on their 12-month stock forecasts.
: Over the previous 90 days, NIKE's stock had 8 upgrades and 1 downgrade by analysts.
: NIKE has been rated by research analysts at Argus, Bank of America, Barclays, Citigroup, Cowen, Deutsche Bank Aktiengesellschaft, DZ Bank, Evercore ISI, Hsbc Global Res, HSBC, Jefferies Financial Group, JPMorgan Chase & Co., Morgan Stanley, Needham & Company LLC, Piper Sandler, Robert W. Baird, Sanford C. Bernstein, TD Cowen, Telsey Advisory Group, The Goldman Sachs Group, Truist Financial, UBS Group, and Zacks Research in the past 90 days.
: Analysts like NIKE more than other "consumer discretionary" companies. The consensus rating score for NIKE is 2.76 while the average consensus rating score for "consumer discretionary" companies is 2.62. Learn more on how NKE compares to other companies.

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This page (NYSE:NKE) was last updated on 9/14/2025 by MarketBeat.com Staff

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NIKE (NKE) Stock Forecast & Price Target

NIKE - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Consensus Price Target

NKE Analyst Ratings Over Time

NKE Analyst Recommendations By Month

NKE Price Targets by Month

NIKE Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy NIKE Stock? NKE Pros and Cons Explained

NIKE
Bull Case

NIKE
Bear Case

NKE Forecast - Frequently Asked Questions

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NIKE (NKE) Stock Forecast & Price Target

NIKE - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Consensus Price Target

NKE Analyst Ratings Over Time

NKE Analyst Recommendations By Month

NKE Price Targets by Month

NIKE Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy NIKE Stock? NKE Pros and Cons Explained

NIKE Bull Case

NIKE Bear Case

NKE Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

NIKE
Bull Case

NIKE
Bear Case