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NIKE (NKE) Stock Forecast & Price Target

NIKE logo
$70.88 -1.22 (-1.69%)
Closing price 03:59 PM Eastern
Extended Trading
$71.04 +0.16 (+0.22%)
As of 08:00 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

NIKE - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Sell
0
Hold
10
Buy
23

Based on 33 Wall Street analysts who have issued ratings for NIKE in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 33 analysts, 10 have given a hold rating, 20 have given a buy rating, and 3 have given a strong buy rating for NKE.

Consensus Price Target

$79.04
11.51% Upside
According to the 33 analysts' twelve-month price targets for NIKE, the average price target is $79.04. The highest price target for NKE is $115.00, while the lowest price target for NKE is $58.00. The average price target represents a forecasted upside of 11.51% from the current price of $70.88.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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NKE Analyst Ratings Over Time

TypeCurrent Forecast
9/19/24 to 9/19/25
1 Month Ago
8/20/24 to 8/20/25
3 Months Ago
6/21/24 to 6/21/25
1 Year Ago
9/20/23 to 9/19/24
Strong Buy
3 Strong Buy rating(s)
3 Strong Buy rating(s)
2 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
20 Buy rating(s)
17 Buy rating(s)
15 Buy rating(s)
15 Buy rating(s)
Hold
10 Hold rating(s)
12 Hold rating(s)
16 Hold rating(s)
14 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$79.04$78.22$78.74$95.33
Forecasted Upside11.51% Upside2.69% Upside31.73% Upside17.74% Upside
Consensus RatingModerate BuyModerate BuyModerate BuyModerate Buy

NKE Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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NKE Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

NIKE Stock vs. The Competition

TypeNIKEConsumer Discretionary CompaniesS&P 500
Consensus Rating Score
2.79
2.60
2.53
Consensus RatingModerate BuyModerate BuyModerate Buy
Predicted Upside11.40% Upside211.06% Upside11.26% Upside
News Sentiment Rating
Positive News

See Recent NKE News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/18/2025Barclays
3 of 5 stars
Adrienne Yih
Adrienne Yih
Not Rated
Boost TargetEqual Weight$64.00 ➝ $65.00-10.10%
9/18/2025Royal Bank Of Canada
3 of 5 stars
Piral Dadhania
Not Rated
UpgradeSector PerformOutperform$76.00 ➝ $90.00+24.48%
9/16/2025Citigroup
3 of 5 stars
Paul Lejuez
2 of 5 stars
Boost TargetNeutral$68.00 ➝ $74.00+1.28%
9/10/2025Cowen
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 UpgradeHoldBuy
9/10/2025TD Cowen
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UpgradeHoldBuy$62.00 ➝ $85.00+15.49%
8/26/2025Zacks Research
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 UpgradeStrong SellHold
8/22/2025Jefferies Financial Group
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 Reiterated RatingBuy$115.00+45.26%
8/18/2025Sanford C. Bernstein
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 Reiterated RatingOutperform
7/28/2025JPMorgan Chase & Co.
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UpgradeNeutralOverweight$64.00 ➝ $93.00+21.94%
7/10/2025DZ Bank
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DowngradeBuyHold$76.00+3.11%
7/6/2025Argus
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UpgradeBuy
7/6/2025UBS Group
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 Initiated CoverageNeutralBuy
6/27/2025Hsbc Global Res
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UpgradeHoldStrong-Buy
6/27/2025The Goldman Sachs Group
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Boost TargetBuy$72.00 ➝ $81.00+11.91%
6/27/2025Piper Sandler
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Boost TargetOverweight$70.00 ➝ $80.00+7.97%
6/27/2025Morgan Stanley
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Boost TargetEqual Weight$61.00 ➝ $64.00-12.64%
6/27/2025Robert W. Baird
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Boost TargetOutperform$80.00 ➝ $88.00+22.41%
6/27/2025Bank of America
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Boost TargetBuy$80.00 ➝ $84.00+16.85%
6/27/2025HSBC
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 UpgradeHoldBuy$80.00+27.58%
6/27/2025Needham & Company LLC
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Boost TargetBuy$66.00 ➝ $78.00+24.39%
6/27/2025Telsey Advisory Group
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Reiterated RatingMarket Perform$70.00+11.63%
6/24/2025Truist Financial
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Lower TargetBuy$82.00 ➝ $73.00+19.53%
6/24/2025Evercore ISI
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Lower TargetOutperform$97.00 ➝ $75.00+23.10%
6/20/2025Deutsche Bank Aktiengesellschaft
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Lower TargetBuy$77.00 ➝ $71.00+18.67%
5/14/2025Wells Fargo & Company
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Boost TargetEqual Weight$55.00 ➝ $60.00-3.76%
4/21/2025Williams Trading
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Lower TargetBuy$93.00 ➝ $73.00+35.92%
4/15/2025Berenberg Bank
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Initiated CoverageHold$58.00+4.75%
4/10/2025Stifel Nicolaus
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Lower TargetHold$75.00 ➝ $64.00+18.83%
3/21/2025Cfra Research
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UpgradeModerate Buy
3/21/2025BMO Capital Markets
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Lower TargetOutperform$95.00 ➝ $92.00+35.74%
3/19/2025China Renaissance
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Initiated CoverageHold
3/5/2025Dbs Bank
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UpgradeHoldStrong-Buy
2/12/2025Guggenheim
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Reiterated RatingBuy$110.00 ➝ $110.00+54.19%
12/23/2024DA Davidson
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UpgradeStrong-Buy
9/11/2024Daiwa America
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DowngradeModerate BuyHold
6/28/2024KeyCorp
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 Reiterated RatingSector Weight
6/28/2024Raymond James Financial
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Reiterated RatingOutperformMarket Perform
6/28/2024Wedbush
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 Lower TargetOutperform$115.00 ➝ $97.00+2.95%
6/28/2024Oppenheimer
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 Reiterated RatingOutperform$120.00 ➝ $120.00+27.35%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 12:14 AM ET.


Should I Buy NIKE Stock? NKE Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, September 18, 2025. Please send any questions or comments about these NIKE pros and cons to contact@marketbeat.com.

NIKE
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in NIKE, Inc.:

  • NIKE, Inc. recently reported earnings per share (EPS) of $0.14, exceeding analysts' expectations, which indicates strong financial performance and potential for growth.
  • The company generated revenue of $11.10 billion in the latest quarter, surpassing estimates, showcasing its ability to drive sales even in challenging market conditions.
  • NIKE, Inc. has a solid return on equity of 23.33%, reflecting effective management and the ability to generate profits from shareholders' investments.
  • The current stock price is around $75, which may present a buying opportunity for investors looking to enter at a favorable valuation.
  • NIKE, Inc. has declared a quarterly dividend of $0.40, translating to an annualized dividend yield of 2.2%, providing income to investors while they hold the stock.

NIKE
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in NIKE, Inc. for these reasons:

  • The company's quarterly revenue was down 11.9% year-over-year, indicating potential challenges in maintaining sales growth in a competitive market.
  • NIKE, Inc. experienced a significant drop in EPS from $0.99 in the same quarter last year, raising concerns about its profitability trajectory.
  • The dividend payout ratio is currently at 74.07%, which suggests that a large portion of earnings is being distributed as dividends, potentially limiting funds available for reinvestment in growth initiatives.
  • Recent insider selling by the Chairman may signal a lack of confidence in the stock's short-term performance, which could concern potential investors.
  • Analysts have mixed ratings on the stock, with some downgrading their price targets, indicating uncertainty about future performance.

NKE Forecast - Frequently Asked Questions

According to the research reports of 33 Wall Street equities research analysts, the average twelve-month stock price forecast for NIKE is $79.04, with a high forecast of $115.00 and a low forecast of $58.00.

33 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for NIKE in the last twelve months. There are currently 10 hold ratings, 20 buy ratings and 3 strong buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" NKE shares.

According to analysts, NIKE's stock has a predicted upside of 11.51% based on their 12-month stock forecasts.

Over the previous 90 days, NIKE's stock had 10 upgrades and 1 downgrade by analysts.

Analysts like NIKE more than other "consumer discretionary" companies. The consensus rating score for NIKE is 2.79 while the average consensus rating score for "consumer discretionary" companies is 2.60. Learn more on how NKE compares to other companies.


This page (NYSE:NKE) was last updated on 9/19/2025 by MarketBeat.com Staff
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