SIG vs. ASO, BOOT, FIVE, WINA, SBH, ODP, HZO, BGFV, TSCO, and ULTA
Should you be buying Signet Jewelers stock or one of its competitors? The main competitors of Signet Jewelers include Academy Sports and Outdoors (ASO), Boot Barn (BOOT), Five Below (FIVE), Winmark (WINA), Sally Beauty (SBH), ODP (ODP), MarineMax (HZO), Big 5 Sporting Goods (BGFV), Tractor Supply (TSCO), and Ulta Beauty (ULTA).
Signet Jewelers vs. Its Competitors
Signet Jewelers (NYSE:SIG) and Academy Sports and Outdoors (NASDAQ:ASO) are related mid-cap companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, risk, dividends, valuation, analyst recommendations, media sentiment, profitability and earnings.
Academy Sports and Outdoors has lower revenue, but higher earnings than Signet Jewelers. Academy Sports and Outdoors is trading at a lower price-to-earnings ratio than Signet Jewelers, indicating that it is currently the more affordable of the two stocks.
Signet Jewelers presently has a consensus target price of $97.71, indicating a potential upside of 7.00%. Academy Sports and Outdoors has a consensus target price of $58.78, indicating a potential upside of 26.49%. Given Academy Sports and Outdoors' stronger consensus rating and higher possible upside, analysts clearly believe Academy Sports and Outdoors is more favorable than Signet Jewelers.
Academy Sports and Outdoors has a net margin of 6.21% compared to Signet Jewelers' net margin of 1.95%. Signet Jewelers' return on equity of 23.42% beat Academy Sports and Outdoors' return on equity.
In the previous week, Academy Sports and Outdoors had 20 more articles in the media than Signet Jewelers. MarketBeat recorded 36 mentions for Academy Sports and Outdoors and 16 mentions for Signet Jewelers. Signet Jewelers' average media sentiment score of 0.85 beat Academy Sports and Outdoors' score of 0.61 indicating that Signet Jewelers is being referred to more favorably in the media.
Signet Jewelers pays an annual dividend of $1.28 per share and has a dividend yield of 1.4%. Academy Sports and Outdoors pays an annual dividend of $0.52 per share and has a dividend yield of 1.1%. Signet Jewelers pays out 43.0% of its earnings in the form of a dividend. Academy Sports and Outdoors pays out 9.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Signet Jewelers has increased its dividend for 4 consecutive years and Academy Sports and Outdoors has increased its dividend for 3 consecutive years. Signet Jewelers is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.
Signet Jewelers has a beta of 1.18, meaning that its stock price is 18% more volatile than the S&P 500. Comparatively, Academy Sports and Outdoors has a beta of 1.3, meaning that its stock price is 30% more volatile than the S&P 500.
Summary
Academy Sports and Outdoors beats Signet Jewelers on 9 of the 17 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding SIG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NYSE:SIG) was last updated on 9/12/2025 by MarketBeat.com Staff