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Sony (SNE) Competitors

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SNE vs. CMCSA, MAR, ABNB, HLT, and RCL

Should you be buying Sony stock or one of its competitors? The main competitors of Sony include Comcast (CMCSA), Marriott International (MAR), Airbnb (ABNB), Hilton Worldwide (HLT), and Royal Caribbean Cruises (RCL). These companies are all part of the "consumer discretionary" sector.

How does Sony compare to Comcast?

Sony (NYSE:SNE) and Comcast (NASDAQ:CMCSA) are both large-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, valuation, institutional ownership, analyst recommendations, earnings, risk, profitability and media sentiment.

Comcast has a consensus target price of $34.94, indicating a potential upside of 32.05%. Given Comcast's stronger consensus rating and higher possible upside, analysts plainly believe Comcast is more favorable than Sony.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sony
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
Comcast
2 Sell rating(s)
16 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.23

Sony pays an annual dividend of $0.41 per share and has a dividend yield of 1.9%. Comcast pays an annual dividend of $1.32 per share and has a dividend yield of 5.0%. Sony pays out 9.7% of its earnings in the form of a dividend. Comcast pays out 26.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Comcast has raised its dividend for 18 consecutive years. Comcast is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Sony has a beta of 0.93, meaning that its stock price is 7% less volatile than the S&P 500. Comparatively, Comcast has a beta of 0.71, meaning that its stock price is 29% less volatile than the S&P 500.

Comcast has a net margin of 15.00% compared to Sony's net margin of 11.34%. Sony's return on equity of 19.06% beat Comcast's return on equity.

Company Net Margins Return on Equity Return on Assets
Sony11.34% 19.06% 3.99%
Comcast 15.00%15.47%5.45%

7.8% of Sony shares are owned by institutional investors. Comparatively, 84.3% of Comcast shares are owned by institutional investors. 7.0% of Sony shares are owned by company insiders. Comparatively, 1.4% of Comcast shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

In the previous week, Comcast had 30 more articles in the media than Sony. MarketBeat recorded 30 mentions for Comcast and 0 mentions for Sony. Comcast's average media sentiment score of 1.41 beat Sony's score of 0.00 indicating that Comcast is being referred to more favorably in the news media.

Company Overall Sentiment
Sony Neutral
Comcast Positive

Comcast has higher revenue and earnings than Sony. Sony is trading at a lower price-to-earnings ratio than Comcast, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sony$75.99B0.34$5.36B$4.245.04
Comcast$123.71B0.76$20.00B$5.085.21

Summary

Comcast beats Sony on 15 of the 19 factors compared between the two stocks.

How does Sony compare to Marriott International?

Sony (NYSE:SNE) and Marriott International (NASDAQ:MAR) are both large-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their earnings, analyst recommendations, institutional ownership, media sentiment, dividends, profitability, valuation and risk.

Sony has higher revenue and earnings than Marriott International. Sony is trading at a lower price-to-earnings ratio than Marriott International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sony$75.99B0.34$5.36B$4.245.04
Marriott International$26.19B3.59$2.60B$9.4937.36

Sony has a beta of 0.93, meaning that its stock price is 7% less volatile than the S&P 500. Comparatively, Marriott International has a beta of 1.11, meaning that its stock price is 11% more volatile than the S&P 500.

Marriott International has a consensus target price of $357.27, indicating a potential upside of 0.77%. Given Marriott International's stronger consensus rating and higher possible upside, analysts plainly believe Marriott International is more favorable than Sony.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sony
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
Marriott International
0 Sell rating(s)
8 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.59

Sony has a net margin of 11.34% compared to Marriott International's net margin of 9.93%. Sony's return on equity of 19.06% beat Marriott International's return on equity.

Company Net Margins Return on Equity Return on Assets
Sony11.34% 19.06% 3.99%
Marriott International 9.93%-84.23%10.03%

In the previous week, Marriott International had 24 more articles in the media than Sony. MarketBeat recorded 24 mentions for Marriott International and 0 mentions for Sony. Marriott International's average media sentiment score of 0.81 beat Sony's score of 0.00 indicating that Marriott International is being referred to more favorably in the news media.

Company Overall Sentiment
Sony Neutral
Marriott International Positive

7.8% of Sony shares are owned by institutional investors. Comparatively, 70.7% of Marriott International shares are owned by institutional investors. 7.0% of Sony shares are owned by company insiders. Comparatively, 11.4% of Marriott International shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Sony pays an annual dividend of $0.41 per share and has a dividend yield of 1.9%. Marriott International pays an annual dividend of $2.68 per share and has a dividend yield of 0.8%. Sony pays out 9.7% of its earnings in the form of a dividend. Marriott International pays out 28.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Marriott International has raised its dividend for 3 consecutive years. Sony is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

Marriott International beats Sony on 14 of the 20 factors compared between the two stocks.

How does Sony compare to Airbnb?

Airbnb (NASDAQ:ABNB) and Sony (NYSE:SNE) are both large-cap consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their valuation, institutional ownership, profitability, analyst recommendations, earnings, dividends, risk and media sentiment.

Airbnb has a beta of 1.2, suggesting that its stock price is 20% more volatile than the S&P 500. Comparatively, Sony has a beta of 0.93, suggesting that its stock price is 7% less volatile than the S&P 500.

80.8% of Airbnb shares are held by institutional investors. Comparatively, 7.8% of Sony shares are held by institutional investors. 27.2% of Airbnb shares are held by insiders. Comparatively, 7.0% of Sony shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Airbnb has a net margin of 20.51% compared to Sony's net margin of 11.34%. Airbnb's return on equity of 30.88% beat Sony's return on equity.

Company Net Margins Return on Equity Return on Assets
Airbnb20.51% 30.88% 10.32%
Sony 11.34%19.06%3.99%

Airbnb presently has a consensus price target of $153.00, suggesting a potential upside of 9.50%. Given Airbnb's stronger consensus rating and higher probable upside, equities analysts plainly believe Airbnb is more favorable than Sony.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Airbnb
1 Sell rating(s)
14 Hold rating(s)
18 Buy rating(s)
2 Strong Buy rating(s)
2.60
Sony
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

In the previous week, Airbnb had 31 more articles in the media than Sony. MarketBeat recorded 31 mentions for Airbnb and 0 mentions for Sony. Airbnb's average media sentiment score of 0.67 beat Sony's score of 0.00 indicating that Airbnb is being referred to more favorably in the media.

Company Overall Sentiment
Airbnb Positive
Sony Neutral

Sony has higher revenue and earnings than Airbnb. Sony is trading at a lower price-to-earnings ratio than Airbnb, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Airbnb$12.24B6.95$2.51B$4.0434.59
Sony$75.99B0.34$5.36B$4.245.04

Summary

Airbnb beats Sony on 14 of the 17 factors compared between the two stocks.

How does Sony compare to Hilton Worldwide?

Sony (NYSE:SNE) and Hilton Worldwide (NYSE:HLT) are both large-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, earnings, media sentiment, dividends, analyst recommendations, valuation, risk and profitability.

Sony has higher revenue and earnings than Hilton Worldwide. Sony is trading at a lower price-to-earnings ratio than Hilton Worldwide, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sony$75.99B0.34$5.36B$4.245.04
Hilton Worldwide$12.04B5.91$1.46B$6.5547.75

Hilton Worldwide has a net margin of 12.56% compared to Sony's net margin of 11.34%. Sony's return on equity of 19.06% beat Hilton Worldwide's return on equity.

Company Net Margins Return on Equity Return on Assets
Sony11.34% 19.06% 3.99%
Hilton Worldwide 12.56%-38.21%12.04%

Sony pays an annual dividend of $0.41 per share and has a dividend yield of 1.9%. Hilton Worldwide pays an annual dividend of $0.60 per share and has a dividend yield of 0.2%. Sony pays out 9.7% of its earnings in the form of a dividend. Hilton Worldwide pays out 9.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

In the previous week, Hilton Worldwide had 40 more articles in the media than Sony. MarketBeat recorded 40 mentions for Hilton Worldwide and 0 mentions for Sony. Hilton Worldwide's average media sentiment score of 0.79 beat Sony's score of 0.00 indicating that Hilton Worldwide is being referred to more favorably in the news media.

Company Overall Sentiment
Sony Neutral
Hilton Worldwide Positive

Hilton Worldwide has a consensus target price of $348.59, suggesting a potential upside of 11.47%. Given Hilton Worldwide's stronger consensus rating and higher probable upside, analysts plainly believe Hilton Worldwide is more favorable than Sony.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sony
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
Hilton Worldwide
0 Sell rating(s)
9 Hold rating(s)
14 Buy rating(s)
1 Strong Buy rating(s)
2.67

Sony has a beta of 0.93, meaning that its share price is 7% less volatile than the S&P 500. Comparatively, Hilton Worldwide has a beta of 1.06, meaning that its share price is 6% more volatile than the S&P 500.

7.8% of Sony shares are owned by institutional investors. Comparatively, 95.9% of Hilton Worldwide shares are owned by institutional investors. 7.0% of Sony shares are owned by company insiders. Comparatively, 2.7% of Hilton Worldwide shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Summary

Hilton Worldwide beats Sony on 14 of the 19 factors compared between the two stocks.

How does Sony compare to Royal Caribbean Cruises?

Sony (NYSE:SNE) and Royal Caribbean Cruises (NYSE:RCL) are both large-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, earnings, media sentiment, valuation, analyst recommendations, risk, dividends and profitability.

7.8% of Sony shares are owned by institutional investors. Comparatively, 87.5% of Royal Caribbean Cruises shares are owned by institutional investors. 7.0% of Sony shares are owned by company insiders. Comparatively, 6.4% of Royal Caribbean Cruises shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Sony pays an annual dividend of $0.41 per share and has a dividend yield of 1.9%. Royal Caribbean Cruises pays an annual dividend of $6.00 per share and has a dividend yield of 2.3%. Sony pays out 9.7% of its earnings in the form of a dividend. Royal Caribbean Cruises pays out 36.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Royal Caribbean Cruises has raised its dividend for 1 consecutive years. Royal Caribbean Cruises is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Sony has higher revenue and earnings than Royal Caribbean Cruises. Sony is trading at a lower price-to-earnings ratio than Royal Caribbean Cruises, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sony$75.99B0.34$5.36B$4.245.04
Royal Caribbean Cruises$17.94B3.95$4.27B$16.3916.10

Sony has a beta of 0.93, meaning that its stock price is 7% less volatile than the S&P 500. Comparatively, Royal Caribbean Cruises has a beta of 1.77, meaning that its stock price is 77% more volatile than the S&P 500.

Royal Caribbean Cruises has a net margin of 24.36% compared to Sony's net margin of 11.34%. Royal Caribbean Cruises' return on equity of 45.25% beat Sony's return on equity.

Company Net Margins Return on Equity Return on Assets
Sony11.34% 19.06% 3.99%
Royal Caribbean Cruises 24.36%45.25%11.13%

In the previous week, Royal Caribbean Cruises had 56 more articles in the media than Sony. MarketBeat recorded 56 mentions for Royal Caribbean Cruises and 0 mentions for Sony. Royal Caribbean Cruises' average media sentiment score of 0.61 beat Sony's score of 0.00 indicating that Royal Caribbean Cruises is being referred to more favorably in the news media.

Company Overall Sentiment
Sony Neutral
Royal Caribbean Cruises Positive

Royal Caribbean Cruises has a consensus price target of $347.10, suggesting a potential upside of 31.54%. Given Royal Caribbean Cruises' stronger consensus rating and higher possible upside, analysts plainly believe Royal Caribbean Cruises is more favorable than Sony.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sony
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
Royal Caribbean Cruises
0 Sell rating(s)
4 Hold rating(s)
16 Buy rating(s)
0 Strong Buy rating(s)
2.80

Summary

Royal Caribbean Cruises beats Sony on 15 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SNE and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SNE vs. The Competition

MetricSonyHousehold Audio & Video Equipment IndustryDiscretionary SectorNYSE Exchange
Market Cap$26.09B$7.29B$7.10B$22.85B
Dividend Yield0.39%1.88%2.94%4.06%
P/E Ratio3.062.0317.1528.55
Price / Sales0.340.593.6824.24
Price / Cash13.802.3314.6525.18
Price / Book0.590.683.575.37
Net Income$5.36B$598.67M$267.38M$1.07B

Sony Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SNE
Sony
N/A$21.38
+2.4%
N/A-15.6%$26.09B$75.99B3.06111,700
CMCSA
Comcast
4.9277 of 5 stars
$27.64
+0.5%
$34.94
+26.4%
-23.2%$98.98B$125.28B5.44179,000
MAR
Marriott International
3.8346 of 5 stars
$358.33
-0.6%
$357.27
-0.3%
+43.4%$95.55B$26.19B37.76414,000
ABNB
Airbnb
3.2724 of 5 stars
$139.04
-1.4%
$151.43
+8.9%
+11.9%$85.87B$12.24B34.428,200
HLT
Hilton Worldwide
4.218 of 5 stars
$323.87
-2.6%
$342.50
+5.8%
+30.8%$76.06B$12.04B52.92182,000

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This page (NYSE:SNE) was last updated on 5/6/2026 by MarketBeat.com Staff.
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