TKO Group (TKO) Competitors

TKO Group (NYSE:TKO) and DraftKings (NASDAQ:DKNG) are both large-cap consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their dividends, analyst recommendations, profitability, media sentiment, earnings, community ranking, risk, institutional ownership and valuation.

Is TKO or DKNG more profitable?

TKO Group has a net margin of -1.26% compared to DraftKings' net margin of -10.64%. TKO Group's return on equity of 3.39% beat DraftKings' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
TKO Group	-1.26%	3.39%	2.32%
DraftKings	-10.64%	-48.13%	-12.24%

Which has more volatility & risk, TKO or DKNG?

TKO Group has a beta of 0.73, meaning that its stock price is 27% less volatile than the S&P 500. Comparatively, DraftKings has a beta of 1.89, meaning that its stock price is 89% more volatile than the S&P 500.

Which has stronger valuation and earnings, TKO or DKNG?

TKO Group has higher earnings, but lower revenue than DraftKings. DraftKings is trading at a lower price-to-earnings ratio than TKO Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
TKO Group	$2.85B	9.59	$208.18M	$1.97	81.09
DraftKings	$5.00B	6.32	-$507.29M	-$0.83	-42.82

Does the MarketBeat Community prefer TKO or DKNG?

DraftKings received 295 more outperform votes than TKO Group when rated by MarketBeat users. However, 80.33% of users gave TKO Group an outperform vote while only 66.67% of users gave DraftKings an outperform vote.

Company	Underperform	Outperform
TKO Group	Outperform Votes 49 80.33%	Underperform Votes 12 19.67%
DraftKings	Outperform Votes 344 66.67%	Underperform Votes 172 33.33%

Do analysts rate TKO or DKNG?

TKO Group currently has a consensus price target of $166.25, indicating a potential upside of 4.06%. DraftKings has a consensus price target of $55.04, indicating a potential upside of 54.86%. Given DraftKings' higher probable upside, analysts plainly believe DraftKings is more favorable than TKO Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
TKO Group	0 Sell rating(s)	2 Hold rating(s)	11 Buy rating(s)	1 Strong Buy rating(s)	2.93
DraftKings	0 Sell rating(s)	2 Hold rating(s)	26 Buy rating(s)	0 Strong Buy rating(s)	2.93

Does the media favor TKO or DKNG?

In the previous week, DraftKings had 4 more articles in the media than TKO Group. MarketBeat recorded 21 mentions for DraftKings and 17 mentions for TKO Group. TKO Group's average media sentiment score of 1.05 beat DraftKings' score of 0.85 indicating that TKO Group is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
TKO Group	12 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive
DraftKings	14 Very Positive mention(s)	1 Positive mention(s)	4 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Do insiders and institutionals have more ownership in TKO or DKNG?

89.8% of TKO Group shares are owned by institutional investors. Comparatively, 37.7% of DraftKings shares are owned by institutional investors. 61.3% of TKO Group shares are owned by insiders. Comparatively, 51.2% of DraftKings shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

TKO Group beats DraftKings on 11 of the 18 factors compared between the two stocks.