TKO Group (TKO) Competitors $195.42 -0.37 (-0.19%) As of 10:52 AM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOwnershipSEC FilingsShort InterestTrendsBuy This Stock TKO vs. DKNG, WMG, PLNT, SGHC, LTH, MSGS, RSI, STRZ, BATRA, and PRKSShould you be buying TKO Group stock or one of its competitors? The main competitors of TKO Group include DraftKings (DKNG), Warner Music Group (WMG), Planet Fitness (PLNT), Super Group (SGHC) (SGHC), Life Time Group (LTH), Madison Square Garden (MSGS), Rush Street Interactive (RSI), Starz Entertainment (STRZ), Atlanta Braves (BATRA), and United Parks & Resorts (PRKS). These companies are all part of the "entertainment" industry. TKO Group vs. Its Competitors DraftKings Warner Music Group Planet Fitness Super Group (SGHC) Life Time Group Madison Square Garden Rush Street Interactive Starz Entertainment Atlanta Braves United Parks & Resorts TKO Group (NYSE:TKO) and DraftKings (NASDAQ:DKNG) are both large-cap consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their risk, institutional ownership, analyst recommendations, media sentiment, earnings, dividends, valuation and profitability. Does the media refer more to TKO or DKNG? In the previous week, DraftKings had 6 more articles in the media than TKO Group. MarketBeat recorded 22 mentions for DraftKings and 16 mentions for TKO Group. TKO Group's average media sentiment score of 0.98 beat DraftKings' score of 0.98 indicating that TKO Group is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment TKO Group 8 Very Positive mention(s) 3 Positive mention(s) 4 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive DraftKings 13 Very Positive mention(s) 4 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do analysts recommend TKO or DKNG? TKO Group currently has a consensus target price of $199.71, suggesting a potential upside of 2.18%. DraftKings has a consensus target price of $55.15, suggesting a potential upside of 29.69%. Given DraftKings' stronger consensus rating and higher possible upside, analysts plainly believe DraftKings is more favorable than TKO Group.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score TKO Group 0 Sell rating(s) 4 Hold rating(s) 14 Buy rating(s) 1 Strong Buy rating(s) 2.84DraftKings 0 Sell rating(s) 1 Hold rating(s) 25 Buy rating(s) 0 Strong Buy rating(s) 2.96 Is TKO or DKNG more profitable? TKO Group has a net margin of 5.40% compared to DraftKings' net margin of -5.63%. TKO Group's return on equity of 2.82% beat DraftKings' return on equity.Company Net Margins Return on Equity Return on Assets TKO Group5.40% 2.82% 1.91% DraftKings -5.63%-30.06%-6.80% Do institutionals and insiders have more ownership in TKO or DKNG? 89.8% of TKO Group shares are held by institutional investors. Comparatively, 37.7% of DraftKings shares are held by institutional investors. 61.3% of TKO Group shares are held by insiders. Comparatively, 51.2% of DraftKings shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term. Which has more volatility & risk, TKO or DKNG? TKO Group has a beta of 0.79, meaning that its share price is 21% less volatile than the S&P 500. Comparatively, DraftKings has a beta of 1.73, meaning that its share price is 73% more volatile than the S&P 500. Which has better valuation and earnings, TKO or DKNG? TKO Group has higher earnings, but lower revenue than DraftKings. DraftKings is trading at a lower price-to-earnings ratio than TKO Group, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioTKO Group$2.80B13.82$9.41M$2.4280.76DraftKings$5.41B3.90-$507.29M-$0.65-65.42 SummaryTKO Group beats DraftKings on 11 of the 17 factors compared between the two stocks. Get TKO Group News Delivered to You Automatically Sign up to receive the latest news and ratings for TKO and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding TKO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart TKO vs. The Competition Export to ExcelMetricTKO GroupMOVIE/TV PRD&DIST IndustryDiscretionary SectorNYSE ExchangeMarket Cap$38.76B$12.31B$8.28B$21.36BDividend Yield1.50%2.07%3.00%3.52%P/E Ratio80.7630.8718.5229.10Price / Sales13.823.816.0379.58Price / Cash45.0422.9116.9724.47Price / Book3.8410.534.944.51Net Income$9.41M$364.22M$255.40M$1.00B7 Day Performance-3.62%-0.33%-1.73%-1.28%1 Month Performance6.35%3.10%3.17%2.07%1 Year Performance61.38%41.59%50.17%13.66% TKO Group Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)TKOTKO Group2.7798 of 5 stars$195.45-0.2%$199.71+2.2%+60.6%$38.76B$2.80B80.761,300Buyback AnnouncementDKNGDraftKings4.466 of 5 stars$42.83-2.6%$55.12+28.7%+9.7%$21.26B$4.77B-65.895,100Analyst ForecastWMGWarner Music Group3.4076 of 5 stars$33.52-0.3%$34.65+3.4%+7.6%$17.47B$6.43B58.815,800Positive NewsPLNTPlanet Fitness3.9848 of 5 stars$100.37-1.4%$108.64+8.2%+23.6%$8.45B$1.18B44.613,806Positive NewsSGHCSuper Group (SGHC)4.25 of 5 stars$12.72+0.6%$14.22+11.8%+256.7%$6.40B$1.84B48.923,300Positive NewsAnalyst ForecastOptions VolumeHigh Trading VolumeLTHLife Time Group3.4096 of 5 stars$28.23-1.2%$35.92+27.2%+9.8%$6.21B$2.62B27.6843,800Positive NewsMSGSMadison Square Garden3.0796 of 5 stars$211.15-0.9%$258.83+22.6%+5.2%$5.07B$1.04B-229.511,007Positive NewsRSIRush Street Interactive2.2952 of 5 stars$21.12-0.2%$18.33-13.2%+103.8%$4.83B$924.08M105.60470Positive NewsSTRZStarz Entertainment4.1534 of 5 stars$14.95+7.4%$22.00+47.2%N/A$3.60BN/A0.001,450BATRAAtlanta Braves1.4206 of 5 stars$45.26-0.8%$52.50+16.0%+6.3%$2.84B$702.44M-129.311,450PRKSUnited Parks & Resorts3.014 of 5 stars$51.47+1.6%$57.73+12.2%+0.6%$2.83B$1.71B13.7616,700Positive News Related Companies and Tools Related Companies DKNG Competitors WMG Competitors PLNT Competitors SGHC Competitors LTH Competitors MSGS Competitors RSI Competitors STRZ Competitors BATRA Competitors PRKS Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:TKO) was last updated on 9/25/2025 by MarketBeat.com Staff From Our PartnersTrump’s national nightmare is herePorter Stansberry and Jeff Brown say a new U.S. national emergency is already underway — and it could trigger ...Porter & Company | SponsoredHe Called Nvidia at $1.10. 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