TKO vs. DKNG, EDR, WMG, PLNT, LTH, SGHC, MSGS, RSI, FUN, and BATRA
Should you be buying TKO Group stock or one of its competitors? The main competitors of TKO Group include DraftKings (DKNG), Endeavor Group (EDR), Warner Music Group (WMG), Planet Fitness (PLNT), Life Time Group (LTH), Super Group (SGHC) (SGHC), Madison Square Garden (MSGS), Rush Street Interactive (RSI), Six Flags Entertainment (FUN), and Atlanta Braves (BATRA). These companies are all part of the "entertainment" industry.
TKO Group vs. Its Competitors
DraftKings (NASDAQ:DKNG) and TKO Group (NYSE:TKO) are both large-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, earnings, risk, institutional ownership, valuation, analyst recommendations, dividends and media sentiment.
In the previous week, DraftKings had 15 more articles in the media than TKO Group. MarketBeat recorded 25 mentions for DraftKings and 10 mentions for TKO Group. TKO Group's average media sentiment score of 0.89 beat DraftKings' score of 0.87 indicating that TKO Group is being referred to more favorably in the news media.
TKO Group has a net margin of 4.98% compared to DraftKings' net margin of -7.97%. TKO Group's return on equity of 2.52% beat DraftKings' return on equity.
DraftKings has a beta of 1.67, meaning that its share price is 67% more volatile than the S&P 500. Comparatively, TKO Group has a beta of 0.73, meaning that its share price is 27% less volatile than the S&P 500.
37.7% of DraftKings shares are held by institutional investors. Comparatively, 89.8% of TKO Group shares are held by institutional investors. 51.2% of DraftKings shares are held by company insiders. Comparatively, 61.3% of TKO Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.
TKO Group has lower revenue, but higher earnings than DraftKings. DraftKings is trading at a lower price-to-earnings ratio than TKO Group, indicating that it is currently the more affordable of the two stocks.
DraftKings presently has a consensus target price of $53.90, suggesting a potential upside of 32.51%. TKO Group has a consensus target price of $168.08, suggesting a potential downside of 4.83%. Given DraftKings' stronger consensus rating and higher probable upside, equities research analysts clearly believe DraftKings is more favorable than TKO Group.
Summary
TKO Group beats DraftKings on 11 of the 17 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding TKO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
TKO Group Competitors List
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This page (NYSE:TKO) was last updated on 7/5/2025 by MarketBeat.com Staff
