TKO vs. DKNG, WMG, PLNT, LTH, SGHC, MSGS, RSI, FUN, BATRA, and MANU
Should you be buying TKO Group stock or one of its competitors? The main competitors of TKO Group include DraftKings (DKNG), Warner Music Group (WMG), Planet Fitness (PLNT), Life Time Group (LTH), Super Group (SGHC) (SGHC), Madison Square Garden (MSGS), Rush Street Interactive (RSI), Six Flags Entertainment (FUN), Atlanta Braves (BATRA), and Manchester United (MANU). These companies are all part of the "entertainment" industry.
TKO Group vs. Its Competitors
TKO Group (NYSE:TKO) and DraftKings (NASDAQ:DKNG) are both large-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, risk, analyst recommendations, dividends, earnings, profitability, valuation and institutional ownership.
89.8% of TKO Group shares are owned by institutional investors. Comparatively, 37.7% of DraftKings shares are owned by institutional investors. 61.3% of TKO Group shares are owned by company insiders. Comparatively, 51.2% of DraftKings shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
TKO Group currently has a consensus target price of $171.33, indicating a potential upside of 0.75%. DraftKings has a consensus target price of $54.38, indicating a potential upside of 21.22%. Given DraftKings' stronger consensus rating and higher possible upside, analysts clearly believe DraftKings is more favorable than TKO Group.
TKO Group has a net margin of 4.98% compared to DraftKings' net margin of -7.97%. TKO Group's return on equity of 2.52% beat DraftKings' return on equity.
TKO Group has a beta of 0.73, suggesting that its share price is 27% less volatile than the S&P 500. Comparatively, DraftKings has a beta of 1.67, suggesting that its share price is 67% more volatile than the S&P 500.
In the previous week, DraftKings had 6 more articles in the media than TKO Group. MarketBeat recorded 25 mentions for DraftKings and 19 mentions for TKO Group. DraftKings' average media sentiment score of 0.96 beat TKO Group's score of 0.78 indicating that DraftKings is being referred to more favorably in the news media.
TKO Group has higher earnings, but lower revenue than DraftKings. DraftKings is trading at a lower price-to-earnings ratio than TKO Group, indicating that it is currently the more affordable of the two stocks.
Summary
TKO Group beats DraftKings on 10 of the 17 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding TKO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
TKO Group Competitors List
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This page (NYSE:TKO) was last updated on 7/25/2025 by MarketBeat.com Staff
