TKO Group (TKO) Competitors

TKO Group (NYSE:TKO) and DraftKings (NASDAQ:DKNG) are both large-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, profitability, analyst recommendations, media sentiment, valuation, earnings, risk and dividends.

Does the media refer more to TKO or DKNG?

In the previous week, TKO Group had 26 more articles in the media than DraftKings. MarketBeat recorded 72 mentions for TKO Group and 46 mentions for DraftKings. DraftKings' average media sentiment score of 0.86 beat TKO Group's score of 0.60 indicating that DraftKings is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
TKO Group	24 Very Positive mention(s)	10 Positive mention(s)	15 Neutral mention(s)	0 Negative mention(s)	2 Very Negative mention(s)	Positive
DraftKings	25 Very Positive mention(s)	4 Positive mention(s)	14 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has more risk & volatility, TKO or DKNG?

TKO Group has a beta of 0.72, meaning that its share price is 28% less volatile than the S&P 500. Comparatively, DraftKings has a beta of 1.7, meaning that its share price is 70% more volatile than the S&P 500.

Do analysts rate TKO or DKNG?

TKO Group currently has a consensus price target of $183.15, indicating a potential downside of 3.89%. DraftKings has a consensus price target of $54.50, indicating a potential upside of 19.66%. Given DraftKings' higher possible upside, analysts plainly believe DraftKings is more favorable than TKO Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
TKO Group	0 Sell rating(s)	2 Hold rating(s)	13 Buy rating(s)	1 Strong Buy rating(s)	2.94
DraftKings	0 Sell rating(s)	2 Hold rating(s)	25 Buy rating(s)	0 Strong Buy rating(s)	2.93

Which has better valuation & earnings, TKO or DKNG?

TKO Group has higher earnings, but lower revenue than DraftKings. DraftKings is trading at a lower price-to-earnings ratio than TKO Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
TKO Group	$2.80B	13.45	$9.41M	$2.42	78.74
DraftKings	$4.77B	8.50	-$507.29M	-$0.65	-70.07

Do institutionals and insiders believe in TKO or DKNG?

89.8% of TKO Group shares are held by institutional investors. Comparatively, 37.7% of DraftKings shares are held by institutional investors. 61.3% of TKO Group shares are held by company insiders. Comparatively, 51.2% of DraftKings shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Is TKO or DKNG more profitable?

TKO Group has a net margin of 5.40% compared to DraftKings' net margin of -5.63%. TKO Group's return on equity of 2.82% beat DraftKings' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
TKO Group	5.40%	2.82%	1.91%
DraftKings	-5.63%	-30.06%	-6.80%

Summary

TKO Group beats DraftKings on 12 of the 17 factors compared between the two stocks.