TKO Group (TKO) Competitors $190.25 +3.64 (+1.95%) Closing price 09/4/2025 03:59 PM EasternExtended Trading$191.82 +1.57 (+0.83%) As of 09/4/2025 07:57 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOwnershipSEC FilingsShort InterestTrendsBuy This Stock TKO vs. DKNG, WMG, PLNT, LTH, SGHC, RSI, MSGS, BATRA, MANU, and PRKSShould you be buying TKO Group stock or one of its competitors? The main competitors of TKO Group include DraftKings (DKNG), Warner Music Group (WMG), Planet Fitness (PLNT), Life Time Group (LTH), Super Group (SGHC) (SGHC), Rush Street Interactive (RSI), Madison Square Garden (MSGS), Atlanta Braves (BATRA), Manchester United (MANU), and United Parks & Resorts (PRKS). These companies are all part of the "entertainment" industry. TKO Group vs. Its Competitors DraftKings Warner Music Group Planet Fitness Life Time Group Super Group (SGHC) Rush Street Interactive Madison Square Garden Atlanta Braves Manchester United United Parks & Resorts DraftKings (NASDAQ:DKNG) and TKO Group (NYSE:TKO) are both large-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their profitability, risk, media sentiment, valuation, earnings, institutional ownership, analyst recommendations and dividends. Does the media refer more to DKNG or TKO? In the previous week, DraftKings had 24 more articles in the media than TKO Group. MarketBeat recorded 47 mentions for DraftKings and 23 mentions for TKO Group. TKO Group's average media sentiment score of 1.02 beat DraftKings' score of 0.99 indicating that TKO Group is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment DraftKings 28 Very Positive mention(s) 6 Positive mention(s) 11 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive TKO Group 12 Very Positive mention(s) 2 Positive mention(s) 6 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Which has higher earnings & valuation, DKNG or TKO? TKO Group has lower revenue, but higher earnings than DraftKings. DraftKings is trading at a lower price-to-earnings ratio than TKO Group, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioDraftKings$4.77B8.84-$507.29M-$0.65-72.92TKO Group$2.80B13.45$9.41M$2.4278.62 Do institutionals and insiders believe in DKNG or TKO? 37.7% of DraftKings shares are held by institutional investors. Comparatively, 89.8% of TKO Group shares are held by institutional investors. 51.2% of DraftKings shares are held by insiders. Comparatively, 61.3% of TKO Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth. Do analysts prefer DKNG or TKO? DraftKings currently has a consensus price target of $54.37, indicating a potential upside of 14.71%. TKO Group has a consensus price target of $189.69, indicating a potential downside of 0.29%. Given DraftKings' stronger consensus rating and higher possible upside, equities research analysts plainly believe DraftKings is more favorable than TKO Group.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score DraftKings 0 Sell rating(s) 2 Hold rating(s) 24 Buy rating(s) 0 Strong Buy rating(s) 2.92TKO Group 0 Sell rating(s) 3 Hold rating(s) 13 Buy rating(s) 1 Strong Buy rating(s) 2.88 Is DKNG or TKO more profitable? TKO Group has a net margin of 5.40% compared to DraftKings' net margin of -5.63%. TKO Group's return on equity of 2.82% beat DraftKings' return on equity.Company Net Margins Return on Equity Return on Assets DraftKings-5.63% -30.06% -6.80% TKO Group 5.40%2.82%1.91% Which has more risk & volatility, DKNG or TKO? DraftKings has a beta of 1.73, meaning that its stock price is 73% more volatile than the S&P 500. Comparatively, TKO Group has a beta of 0.79, meaning that its stock price is 21% less volatile than the S&P 500. SummaryTKO Group beats DraftKings on 11 of the 17 factors compared between the two stocks. Get TKO Group News Delivered to You Automatically Sign up to receive the latest news and ratings for TKO and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding TKO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart TKO vs. The Competition Export to ExcelMetricTKO GroupMOVIE/TV PRD&DIST IndustryDiscretionary SectorNYSE ExchangeMarket Cap$37.00B$12.01B$8.50B$21.26BDividend Yield0.81%2.13%3.04%3.52%P/E Ratio78.6229.9218.3529.40Price / Sales13.453.655.0149.02Price / Cash41.5521.3516.9024.13Price / Book3.7410.365.034.54Net Income$9.41M$364.22M$227.71M$999.70M7 Day Performance0.38%-2.29%1.19%0.08%1 Month Performance16.35%3.57%18.60%5.22%1 Year Performance63.77%40.93%51.86%15.24% TKO Group Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)TKOTKO Group3.3833 of 5 stars$190.25+2.0%$189.69-0.3%+61.3%$37.00B$2.80B78.621,300Trending NewsDividend IncreaseAnalyst UpgradeDKNGDraftKings4.5356 of 5 stars$46.91-0.6%$54.50+16.2%+38.3%$41.73B$4.77B-72.175,100Trending NewsInsider TradeWMGWarner Music Group3.4254 of 5 stars$34.07+0.9%$33.88-0.6%+16.8%$17.76B$6.43B59.775,800Positive NewsPLNTPlanet Fitness3.892 of 5 stars$104.96-2.4%$107.38+2.3%+30.4%$8.84B$1.18B46.653,806Positive NewsLTHLife Time Group3.669 of 5 stars$28.30-2.7%$35.92+26.9%+22.8%$6.23B$2.62B27.7543,800Positive NewsSGHCSuper Group (SGHC)4.2377 of 5 stars$11.91-2.0%$13.88+16.5%+242.6%$6.00B$1.84B44.113,300Positive NewsOptions VolumeHigh Trading VolumeRSIRush Street Interactive3.7225 of 5 stars$20.95-0.1%$17.89-14.6%+134.0%$4.79B$924.08M104.75470News CoverageInsider TradeMSGSMadison Square Garden3.3336 of 5 stars$198.84+0.1%$253.60+27.5%-4.6%$4.77B$1.04B-216.131,007Positive NewsShort Interest ↑BATRAAtlanta Braves1.4729 of 5 stars$47.29-0.7%$52.50+11.0%+3.3%$2.97B$702.44M-135.111,450Positive NewsMANUManchester United2.1332 of 5 stars$17.25-1.5%$23.00+33.3%-6.0%$2.92B$833.39M-35.201,140Upcoming EarningsOptions VolumePRKSUnited Parks & Resorts2.7623 of 5 stars$52.71-1.4%$56.91+8.0%+3.4%$2.90B$1.73B14.0916,700News CoveragePositive NewsAnalyst Forecast Related Companies and Tools Related Companies DKNG Competitors WMG Competitors PLNT Competitors LTH Competitors SGHC Competitors RSI Competitors MSGS Competitors BATRA Competitors MANU Competitors PRKS Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:TKO) was last updated on 9/5/2025 by MarketBeat.com Staff From Our Partners“Sell Nvidia before earnings”Eric Fry just went live with one of his most controversial calls yet: “Sell Nvidia.” While Wall Street has bee...InvestorPlace | SponsoredHow “Trump’s New Dollar” Could Impact Your WealthPresident Trump just signed a game-changing law… That could soon upgrade the U.S. dollar in your checking a...Brownstone Research | SponsoredForget Tesla — This Tiny AI Stock Is Musk’s Real PlayWhile Wall Street focused on Tesla’s earnings, Elon Musk was quietly building a supercomputer so powerful it c...Behind the Markets | SponsoredRetire Comfortably with These New Monthly Income ETFs?Too many retirees lie awake at night, worried their savings won’t last. 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