Visa (V) Stock Forecast & Price Target

Q: What analysts cover Visa?

Visa has been rated by research analysts at Barclays , BMO Capital Markets , Cantor Fitzgerald , Citigroup , Evercore , Morgan Stanley , Oppenheimer , Piper Sandler , Raymond James Financial , Robert W. Baird , Sanford C. Bernstein , Truist Financial , UBS Group , and Weiss Ratings in the past 90 days.

$349.05 +0.08 (+0.02%)

Closing price 07/10/2026 03:59 PM Eastern

Extended Trading

$349.50 +0.45 (+0.13%)

As of 07/10/2026 07:59 PM Eastern

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Visa - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Buy

Based on 26 Analyst Ratings

Sell
0

Hold
1

Buy
25

Based on 26 Wall Street analysts who have issued ratings for Visa in the last 12 months, the stock has a consensus rating of "Buy." Out of the 26 analysts, 1 has given a hold rating, 18 have given a buy rating, and 7 have given a strong buy rating for V.

Consensus Price Target

$397.91
14.00% Upside

According to the 26 analysts' twelve-month price targets for Visa, the average price target is $397.91. The highest price target for V is $450.00, while the lowest price target for V is $350.00. The average price target represents a forecasted upside of 14.00% from the current price of $349.05.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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V Analyst Ratings Over Time

Type	Current Forecast 7/13/25 to 7/13/26	1 Month Ago 6/13/25 to 6/13/26	3 Months Ago 4/14/25 to 4/14/26	1 Year Ago 7/13/24 to 7/13/25
Strong Buy	7 Strong Buy rating(s)	6 Strong Buy rating(s)	6 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	18 Buy rating(s)	17 Buy rating(s)	21 Buy rating(s)	22 Buy rating(s)
Hold	1 Hold rating(s)	2 Hold rating(s)	2 Hold rating(s)	5 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$397.91	$387.78	$388.88	$372.84
Forecasted Upside	14.00% Upside	20.44% Upside	24.90% Upside	7.23% Upside
Consensus Rating	Buy	Buy	Buy	Moderate Buy

V Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

V Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Visa Stock vs. The Competition

Type	Visa	Business Services Companies	Broader Market
Consensus Rating Score	3.23	1.98	2.52
Consensus Rating	Buy	Reduce	Moderate Buy
Predicted Upside	14.00% Upside	373.33% Upside	13.82% Upside
News Sentiment Rating	Positive News See Recent V News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
7/7/2026	Barclays 3 of 5 stars	Ramsey El-Assal 1 of 5 stars	Initiated Coverage	Overweight	$420.00	+19.25%
7/6/2026	Robert W. Baird 3 of 5 stars	David Koning 1 of 5 stars	Set Target	Outperform	$370.00 ➝ $412.00	+15.34%
7/6/2026	Weiss Ratings 5 of 5 stars		Upgrade	Hold (C+) ➝ Buy (B-)
6/29/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bill Carcache Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Overweight	$394.00	+15.25%
6/2/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform	$450.00	+43.39%
5/12/2026	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Matthew Coad Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Buy	$361.00 ➝ $371.00	+14.06%
4/29/2026	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform	$389.00	+15.56%
4/29/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$350.00	+3.97%
4/29/2026	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rayna Kumar Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$391.00 ➝ $403.00	+20.10%
4/29/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Overweight	$415.00	+23.67%
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4/29/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Timothy Chiodo Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$390.00 ➝ $410.00	+21.70%
4/29/2026	Cantor Fitzgerald Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ramsey El-Assal Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight	$400.00	+19.02%
4/21/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrew Bauch Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Outperform	$365.00	+17.80%
4/14/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bryan Keane Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$450.00 ➝ $400.00	+28.55%
3/31/2026	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Dominick Gabriele Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Buy	$387.00	+29.35%
3/5/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mihir Bhatia Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Buy	$410.00	+27.85%
2/16/2026	Freedom Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Strong-Buy
2/2/2026	Daiwa Securities Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Neutral ➝ Outperform	$370.00	+10.73%
1/30/2026	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
1/30/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Daniel R. Perlin Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$395.00	+21.97%
1/30/2026	Macquarie Infrastructure Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Paul Golding Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$410.00	+26.81%
1/28/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$385.00	+18.43%
12/8/2025	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Strong-Buy
10/22/2025	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jason Kupferberg Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Strong-Buy
10/22/2025	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrew Schmidt Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight	$405.00	+16.66%
9/22/2025	Erste Group Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Hold
7/17/2025	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bryan Keane Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Buy	$410.00	+17.42%
6/5/2025	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Dan Dolev Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Neutral ➝ Outperform	$359.00 ➝ $425.00	+15.48%
6/2/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Buy ➝ Neutral
5/27/2025	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Trevor Williams Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$400.00 ➝ $410.00	+14.81%
4/30/2025	William Blair Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform
3/21/2025	Susquehanna Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Positive
2/13/2025	Keefe, Bruyette & Woods Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Sanjay Sakhrani Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Hold
1/31/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Tien-Tsin Huang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$340.00 ➝ $375.00	+9.17%
9/24/2024	Monness Crespi & Hardt Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Gus Gala Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Neutral
9/4/2024	Compass Point Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Dominick Gabriele Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Buy	$319.00	+14.47%
9/3/2024	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	A. Faure Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Neutral ➝ Outperform	$325.00	+17.60%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 03:21 AM ET.

Should I Buy Visa Stock? V Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, July 9, 2026. Please send any questions or comments about these Visa pros and cons to contact@marketbeat.com.

Visa
Bull Case

Here are some ways that investors could benefit from investing in Visa:

Visa has a strong dividend yield of approximately 0.8%, providing a steady income stream for investors.
The company recently announced a significant stock buyback plan, authorizing the repurchase of $20 billion in shares, which can indicate that the board believes the stock is undervalued and can enhance shareholder value.
Visa's EPS (earnings per share) is projected to be around 13.1 for the current year, suggesting strong profitability and growth potential.
With a robust transaction processing network, VisaNet, the company is well-positioned to benefit from the increasing shift towards digital payments and e-commerce.
The current stock price is around $250, reflecting a solid market position and investor confidence in Visa's future growth prospects.

Visa
Bear Case

Investors should be bearish about investing in Visa for these reasons:

Visa faces intense competition in the payment processing industry, which could impact its market share and profitability.
Regulatory challenges and changes in payment processing laws could pose risks to Visa's operations and growth strategies.
The company's dividend payout ratio is currently at 23.34%, which, while sustainable, may limit the potential for future dividend increases.
Economic downturns or fluctuations in consumer spending can adversely affect transaction volumes, impacting Visa's revenue.
As the market evolves, Visa must continuously innovate and adapt to new technologies and consumer preferences, which can be resource-intensive and risky.

V Forecast - Frequently Asked Questions

According to the research reports of 26 Wall Street equities research analysts, the average twelve-month stock price forecast for Visa is $397.91, with a high forecast of $450.00 and a low forecast of $350.00.

26 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Visa in the last year. There is currently 1 hold rating, 18 buy ratings and 7 strong buy ratings for the stock. The consensus among Wall Street analysts is that investors should "buy" V shares.

According to analysts, Visa's stock has a predicted upside of 14.00% based on their 12-month stock forecasts.

Over the previous 90 days, Visa's stock had 3 upgrades and 1 downgrade by analysts.

Visa has been rated by research analysts at Barclays, BMO Capital Markets, Cantor Fitzgerald, Citigroup, Evercore, Morgan Stanley, Oppenheimer, Piper Sandler, Raymond James Financial, Robert W. Baird, Sanford C. Bernstein, Truist Financial, UBS Group, and Weiss Ratings in the past 90 days.

Analysts like Visa more than other "business services" companies. The consensus rating for Visa is Buy while the average consensus rating for "business services" companies is Reduce. Learn more on how V compares to other companies.

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This page (NYSE:V) was last updated on 7/13/2026 by MarketBeat.com Staff.

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Visa (V) Stock Forecast & Price Target