Visa (V) Stock Forecast & Price Target

Q: What analysts cover Visa?

Visa has been rated by research analysts at Argus , Bank of America , Barclays , BMO Capital Markets , BNP Paribas Exane , Cantor Fitzgerald , Citigroup , Clear Str , Daiwa Securities Group , Deutsche Bank Aktiengesellschaft , DZ Bank , Erste Group Bank , Evercore , JPMorgan Chase & Co. , Keefe, Bruyette & Woods , KeyCorp , Loop Capital , Morgan Stanley , Piper Sandler , President Capital , Raymond James Financial , Robert W. Baird , Rothschild & Co Redburn , Royal Bank Of Canada , Susquehanna , TD Cowen , The Goldman Sachs Group , Truist Financial , UBS Group , Weiss Ratings , Wells Fargo & Company , and Wolfe Research in the past 90 days.

$360.44 +0.59 (+0.16%)

Closing price 10/2/2026 03:59 PM Eastern

Extended Trading

$360.64 +0.19 (+0.05%)

As of 10/2/2026 07:57 PM Eastern

Compare

Visa - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Buy

Based on 37 Analyst Ratings

Sell
0

Hold
0

Buy
37

Based on 37 Wall Street analysts who have issued ratings for Visa in the last 12 months, the stock has a consensus rating of "Buy." Out of the 37 analysts, 34 have given a buy rating, and 3 have given a strong buy rating for V.

Consensus Price Target

$425.21
17.97% Upside

According to the 37 analysts' twelve-month price targets for Visa, the average price target is $425.21. The highest price target for V is $474.00, while the lowest price target for V is $370.00. The average price target represents a forecasted upside of 17.97% from the current price of $360.44.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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V Analyst Ratings Over Time

Type	Current Forecast 10/3/25 to 10/3/26	1 Month Ago 9/3/25 to 9/3/26	3 Months Ago 7/5/25 to 7/5/26	1 Year Ago 10/3/24 to 10/3/25
Strong Buy	3 Strong Buy rating(s)	3 Strong Buy rating(s)	5 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	34 Buy rating(s)	34 Buy rating(s)	22 Buy rating(s)	21 Buy rating(s)
Hold	0 Hold rating(s)	0 Hold rating(s)	2 Hold rating(s)	5 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$425.21	$425.21	$399.12	$385.96
Forecasted Upside	17.97% Upside	12.14% Upside	10.47% Upside	10.31% Upside
Consensus Rating	Buy	Buy	Buy	Moderate Buy

V Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

V Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Visa Stock vs. The Competition

Type	Visa	Finance Companies	Broader Market
Consensus Rating Score	3.08	2.27	2.53
Consensus Rating	Buy	Hold	Moderate Buy
Predicted Upside	17.97% Upside	37.68% Upside	21.54% Upside
News Sentiment Rating	Neutral News See Recent V News	Positive News	Neutral News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
8/31/2026	Royal Bank Of Canada 3 of 5 stars	Daniel Perlin 1 of 5 stars	Reiterated Rating	Outperform	$412.00 ➝ $466.00	+22.10%
8/25/2026	Wolfe Research 4 of 5 stars	Darrin Peller 1 of 5 stars	Reiterated Rating	Outperform	$435.00 ➝ $460.00	+20.31%
8/17/2026	President Capital Not Rated		Boost Target	Buy	$411.00 ➝ $474.00	+28.82%
8/7/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Outperform	$420.00 ➝ $425.00	+15.50%
8/6/2026	Daiwa Securities Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Outperform	$375.00 ➝ $422.00	+14.69%
8/5/2026	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Matthew Coad Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Buy	$394.00 ➝ $406.00	+9.96%
8/3/2026	Cantor Fitzgerald Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ramsey El-Assal Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Overweight	$410.00 ➝ $445.00	+21.48%
8/3/2026	DZ Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
7/31/2026	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$396.00 ➝ $420.00	+14.15%
7/30/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Buy (B-) ➝ Buy (B)
Get the Latest News and Ratings for V and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Visa and its competitors with MarketBeat's FREE daily newsletter.
7/30/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jason Kupferberg Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight	$412.00 ➝ $432.00	+16.85%
7/30/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$430.00 ➝ $444.00	+20.67%
7/29/2026	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy	$416.00 ➝ $420.00	+13.84%
7/29/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bill Carcache Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight	$394.00 ➝ $430.00	+17.33%
7/29/2026	Susquehanna Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	James Friedman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Positive	$410.00 ➝ $427.00	+16.51%
7/29/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bryan Keane Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$400.00 ➝ $440.00	+20.06%
7/29/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Timothy Chiodo Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$410.00 ➝ $420.00	+14.60%
7/29/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Overweight	$415.00 ➝ $416.00	+13.51%
7/29/2026	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform	$389.00 ➝ $406.00	+10.78%
7/29/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy	$430.00	+17.33%
7/29/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Evercore ISI Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target		$350.00 ➝ $370.00	+0.56%
7/29/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$420.00 ➝ $438.00	+19.04%
7/29/2026	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Overweight	$415.00 ➝ $425.00	+15.50%
7/29/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$410.00 ➝ $430.00	+16.86%
7/29/2026	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Dominick Gabriele Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$387.00 ➝ $404.00	+9.80%
7/29/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrew Bauch Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$387.00 ➝ $405.00	+9.70%
7/29/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Tien-Tsin Huang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$400.00 ➝ $450.00	+22.79%
7/29/2026	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	David Koning Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$412.00 ➝ $420.00	+14.60%
7/27/2026	Erste Group Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy
7/16/2026	Clear Str Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Strong-Buy
7/8/2026	Keefe, Bruyette & Woods Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target		$400.00 ➝ $430.00	+16.86%
7/7/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ramsey El-Assal Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Overweight	$420.00	+19.25%
6/2/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform	$418.00 ➝ $450.00	+43.39%
4/30/2026	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$369.00 ➝ $375.00	+1.92%
4/29/2026	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rayna Kumar Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$391.00 ➝ $403.00	+20.10%
2/16/2026	Freedom Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Strong-Buy
2/2/2026	Compass Point Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$436.00 ➝ $443.00	+20.40%
1/30/2026	Macquarie Infrastructure Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Paul Golding Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$410.00	+26.81%
11/25/2025	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
6/5/2025	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Dan Dolev Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Neutral ➝ Outperform	$359.00 ➝ $425.00	+15.48%
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4/30/2025	William Blair Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 03:05 PM ET.

Should I Buy Visa Stock? V Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, October 1, 2026. Please send any questions or comments about these Visa pros and cons to contact@marketbeat.com.

Visa
Bull Case

Here are some ways that investors could benefit from investing in Visa:

Visa is currently trading at $359.94, which is below the average analyst price target of $425.21, suggesting significant potential for capital appreciation as the stock recovers from recent volatility.
The company demonstrated strong financial performance in its most recent quarter, reporting earnings per share of $3.32, which beat the consensus estimate of $3.23, while revenue grew 14.4% year-over-year to $11.63 billion, indicating robust demand for its payment services.
Visa has expanded its influence in the emerging digital asset space by joining a consortium of over 100 companies, including Stripe and Coinbase, to launch OUSD, a dollar-pegged stablecoin with over $1 billion in planned liquidity, positioning the company to capture new transaction and settlement opportunities.
Investors can benefit from a consistent income stream through Visa's quarterly dividend, which was recently paid at $0.67 per share, representing an annualized yield of approximately 0.73% with a sustainable payout ratio of 22.79%.
The stock exhibits lower volatility than the broader market with a beta of 0.76, making it a potentially stable holding for investors seeking to weather market fluctuations while maintaining exposure to the growing payments technology sector.

Visa
Bear Case

Investors should be bearish about investing in Visa for these reasons:

There is a growing concern that the adoption of stablecoins, such as the newly launched OUSD, could bypass Visa's traditional payment infrastructure, potentially pressuring long-term network fees as digital dollars offer fee-free minting and redemption models.
Visa faces increasing competitive pressure in Europe from the Wero initiative launched by European banks and the European Central Bank's digital euro project, which aims to provide an alternative to the dominance of U.S. card networks in the region.
Recent insider activity shows a trend of selling, with the CEO and General Counsel executing multiple share sales in the past few months, including a significant sale by the CEO in September 2026, which may signal a lack of confidence in near-term stock performance.
The company is facing rising risks from AI-powered cyberattacks and autonomous threats, as evidenced by its recent decision to open-source part of its AI-powered cybersecurity defenses after vulnerabilities were exposed by AI models, highlighting the evolving security landscape.
Visa's valuation remains relatively high with a price-to-earnings ratio of 30.61, which may limit upside potential if growth slows or if the company fails to offset revenue pressures from emerging digital payment alternatives.

V Forecast - Frequently Asked Questions

According to the research reports of 37 Wall Street equities research analysts, the average twelve-month stock price forecast for Visa is $425.21, with a high forecast of $474.00 and a low forecast of $370.00.

37 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Visa in the last year. There are currently 34 buy ratings and 3 strong buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "buy" V shares.

According to analysts, Visa's stock has a predicted upside of 17.97% based on their 12-month stock forecasts.

Over the previous 90 days, Visa's stock had 6 upgrades by analysts.

Visa has been rated by research analysts at Argus, Bank of America, Barclays, BMO Capital Markets, BNP Paribas Exane, Cantor Fitzgerald, Citigroup, Clear Str, Daiwa Securities Group, Deutsche Bank Aktiengesellschaft, DZ Bank, Erste Group Bank, Evercore, JPMorgan Chase & Co., Keefe, Bruyette & Woods, KeyCorp, Loop Capital, Morgan Stanley, Piper Sandler, President Capital, Raymond James Financial, Robert W. Baird, Rothschild & Co Redburn, Royal Bank Of Canada, Susquehanna, TD Cowen, The Goldman Sachs Group, Truist Financial, UBS Group, Weiss Ratings, Wells Fargo & Company, and Wolfe Research in the past 90 days.

Analysts like Visa more than other "finance" companies. The consensus rating for Visa is Buy while the average consensus rating for "finance" companies is Hold. Learn more on how V compares to other companies.

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MarketBeat monitors more than a dozen sources for Visa analyst ratings, with the most recent rating issued on 8/31/2026.

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Visa (V) Stock Forecast & Price Target