Apple (AAPL) Stock Forecast & Price Target

$195.27 -6.09 (-3.02%)

Closing price 05/23/2025 04:00 PM Eastern

Extended Trading

$195.83 +0.56 (+0.28%)

As of 05/23/2025 08:00 PM Eastern

Apple - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 34 Analyst Ratings

Sell
4

Hold
10

Buy
20

Based on 34 Wall Street analysts who have issued ratings for Apple in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 34 analysts, 4 have given a sell rating, 10 have given a hold rating, 18 have given a buy rating, and 2 have given a strong buy rating for AAPL.

Consensus Price Target

$235.80
20.76% Upside

According to the 34 analysts' twelve-month price targets for Apple, the average price target is $235.80. The highest price target for AAPL is $300.00, while the lowest price target for AAPL is $170.00. The average price target represents a forecasted upside of 20.76% from the current price of $195.27.

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AAPL Analyst Ratings Over Time

Type	Current Forecast 5/24/24 to 5/24/25	1 Month Ago 4/24/24 to 4/24/25	3 Months Ago 2/24/24 to 2/23/25	1 Year Ago 5/25/23 to 5/24/24
Strong Buy	2 Strong Buy rating(s)	2 Strong Buy rating(s)	2 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	18 Buy rating(s)	22 Buy rating(s)	21 Buy rating(s)	20 Buy rating(s)
Hold	10 Hold rating(s)	10 Hold rating(s)	9 Hold rating(s)	12 Hold rating(s)
Sell	4 Sell rating(s)	2 Sell rating(s)	4 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$235.80	$233.88	$244.85	$205.44
Forecasted Upside	20.76% Upside	12.24% Upside	-0.29% Downside	8.14% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

AAPL Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

AAPL Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Apple Stock vs. The Competition

Type	Apple	Computer and Technology Companies	S&P 500
Consensus Rating Score	2.53	2.65	2.54
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	20.76% Upside	120.99% Upside	16.40% Upside
News Sentiment Rating	Positive News See Recent AAPL News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
5/21/2025	The Goldman Sachs Group 3 of 5 stars		Reiterated Rating	Buy ➝ Buy
5/16/2025	Wedbush 3 of 5 stars	Daniel Ives Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Outperform ➝ Outperform	$270.00 ➝ $270.00	+28.26%
5/12/2025	Morgan Stanley 3 of 5 stars		Reiterated Rating	Overweight ➝ Overweight
5/5/2025	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Cautious ➝ Cautious
5/2/2025	Scotiabank Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Market Perform
5/2/2025	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy	$290.00 ➝ $275.00	+28.91%
5/2/2025	Monness Crespi & Hardt Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy	$260.00 ➝ $245.00	+14.85%
5/2/2025	Rosenblatt Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating	B. Crockett Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Buy ➝ Neutral	$217.00	+1.73%
5/2/2025	Needham & Company LLC Subscribe to MarketBeat All Access for the recommendation accuracy rating	Laura Martin Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Buy	$225.00 ➝ $225.00	+5.48%
5/2/2025	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating	Gil Luria Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$230.00 ➝ $250.00	+17.19%
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5/2/2025	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Edison Lee Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Hold ➝ Underperform	$167.88 ➝ $170.62	-20.02%
4/30/2025	Loop Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Baruah Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Hold ➝ Hold	$230.00 ➝ $215.00	+1.79%
4/30/2025	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating	Tim Long Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Underweight ➝ Underweight	$197.00 ➝ $173.00	-18.09%
4/30/2025	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating	Srini Pajjuir Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Outperform ➝ Outperform	$250.00 ➝ $230.00	+8.90%
4/24/2025	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy	$250.00 ➝ $240.00	+17.32%
4/23/2025	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	D. Vogt Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Neutral ➝ Neutral	$236.00 ➝ $210.00	+1.16%
4/22/2025	China Renaissance Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Sun Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Buy	$241.00	+24.77%
4/14/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating	Samik Chatterjee Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Overweight ➝ Overweight	$270.00 ➝ $245.00	+23.64%
4/14/2025	KeyCorp Subscribe to MarketBeat All Access for the recommendation accuracy rating	B. Nispel Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Underweight ➝ Sector Weight
4/3/2025	Tigress Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating	Ivan Feinseth Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Strong-Buy ➝ Strong-Buy	$295.00 ➝ $300.00	+33.99%
3/18/2025	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating	Amit Daryanani Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$260.00 ➝ $275.00	+28.50%
2/21/2025	Maxim Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Hold	$215.00	-12.45%
1/31/2025	Redburn Partners Subscribe to MarketBeat All Access for the recommendation accuracy rating		Set Target		$230.00	-6.33%
1/31/2025	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Kelleher Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
1/29/2025	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating	Martin Yang Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Outperform ➝ Market Perform
1/7/2025	Moffett Nathanson Subscribe to MarketBeat All Access for the recommendation accuracy rating	C. Moffett Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Neutral ➝ Sell	$202.00 ➝ $188.00	-23.27%
1/3/2025	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$240.00 ➝ $260.00	+6.62%
12/9/2024	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$275.00	+13.24%
10/9/2024	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Neutral ➝ Neutral	$225.00 ➝ $225.00	-0.34%
9/25/2024	New Street Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Neutral ➝ Neutral	$225.00 ➝ $225.00	-0.61%
8/27/2024	Melius Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	B. Reitzes Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Buy	$265.00 ➝ $265.00	+16.65%
7/25/2024	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$200.00 ➝ $240.00	+9.82%
7/17/2024	Cfra Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$240.00 ➝ $260.00	+13.72%
7/9/2024	Piper Sandler Companies Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Neutral	$190.00 ➝ $225.00	-1.24%
6/14/2024	Erste Group Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Hold ➝ Buy
5/4/2024	Canaccord Genuity Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$200.00 ➝ $215.00	+17.24%
5/3/2024	Itau BBA Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Underperform ➝ Market Perform	$162.00 ➝ $188.00	+1.76%
3/28/2024	DZ Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Hold	$180.00	+3.86%
1/10/2024	Redburn Atlantic Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Buy ➝ Neutral	$200.00	+8.03%
9/15/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Outperform	$220.00	+26.34%
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7/24/2023	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$180.00 ➝ $210.00	+9.41%
6/5/2023	58.com Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Maintains
6/2/2023	51job Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Maintains

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 08:56 PM ET.

Should I Buy Apple Stock? AAPL Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, May 21, 2025. Please send any questions or comments about these Apple pros and cons to contact@marketbeat.com.

Apple
Bull Case

Here are some ways that investors could benefit from investing in Apple:

The current stock price is around $206, which may present a buying opportunity for investors looking to enter at a lower price point compared to its recent highs.
Apple has a strong consensus rating of "Moderate Buy" from analysts, indicating positive sentiment and potential for price appreciation.
The company continues to innovate with its latest products, including the iPhone 15, which could drive sales and revenue growth in the coming quarters.
Apple's diverse range of services, such as Apple Music and Apple TV+, contributes to a steady revenue stream, enhancing its financial stability.
With a market capitalization of approximately $3.09 trillion, Apple is one of the largest companies in the world, providing a sense of security for investors.

Apple
Bear Case

Investors should be bearish about investing in Apple for these reasons:

Recent insider selling, including significant sales by the CEO and CFO, may raise concerns about the company's future performance and insider confidence.
Apple's debt-to-equity ratio of 1.26 indicates that the company has a relatively high level of debt compared to its equity, which could pose risks in a rising interest rate environment.
Despite a strong product lineup, competition in the technology sector is fierce, and market share could be threatened by rivals.
The stock has experienced fluctuations, with a one-year high of $260.10 and a low of $169.21, indicating volatility that may deter risk-averse investors.
Analysts have varying price targets, with some suggesting a decrease from previous highs, which could signal uncertainty about future growth.

AAPL Forecast - Frequently Asked Questions

: According to the research reports of 34 Wall Street equities research analysts, the average twelve-month stock price forecast for Apple is $235.80, with a high forecast of $300.00 and a low forecast of $170.00.
: 34 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Apple in the last twelve months. There are currently 4 sell ratings, 10 hold ratings, 18 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" AAPL shares.
: According to analysts, Apple's stock has a predicted upside of 20.76% based on their 12-month stock forecasts.
: Over the previous 90 days, Apple's stock had 3 downgrades and 2 upgrades by analysts.
: Apple has been rated by research analysts at Bank of America, Barclays, China Renaissance, Citigroup, DA Davidson, Evercore ISI, Jefferies Financial Group, JPMorgan Chase & Co., KeyCorp, Loop Capital, Monness Crespi & Hardt, Morgan Stanley, Needham & Company LLC, Raymond James, Rosenblatt Securities, Scotiabank, TD Cowen, The Goldman Sachs Group, Tigress Financial, UBS Group, and Wedbush in the past 90 days.
: Analysts like Apple less than other "computer and technology" companies. The consensus rating score for Apple is 2.53 while the average consensus rating score for "computer and technology" companies is 2.65. Learn more on how AAPL compares to other companies.

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This page (NASDAQ:AAPL) was last updated on 5/24/2025 by MarketBeat.com Staff

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Apple (AAPL) Stock Forecast & Price Target