Zwj Investment Counsel Inc Top Holdings and 13F Report (2025) About Zwj Investment Counsel IncInvestment ActivityZwj Investment Counsel Inc has $2.46 billion in total holdings as of March 31, 2025.Zwj Investment Counsel Inc owns shares of 211 different stocks, but just 41 companies or ETFs make up 80% of its holdings.Approximately 4.98% of the portfolio was purchased this quarter.About 3.34% of the portfolio was sold this quarter.This quarter, Zwj Investment Counsel Inc has purchased 222 new stocks and bought additional shares in 63 stocks.Zwj Investment Counsel Inc sold shares of 84 stocks and completely divested from 17 stocks this quarter.Largest Holdings Coca-Cola $96,411,878Microsoft $76,364,656Alphabet $72,290,746AbbVie $69,888,529Oracle $65,842,484 Largest New Holdings this Quarter 69007J304 - OUTFRONT MEDIA INC $23,290,956 Holding816851109 - Sempra $16,812,987 Holding084670108 - Berkshire Hathaway $4,790,650 Holding46436E718 - iShares 0-3 Month Treasury Bond ETF $335,030 Holding589889104 - Merit Medical Systems $213,006 Holding Largest Purchases this Quarter Boeing 139,550 shares (about $23.80M)OUTFRONT MEDIA INC 1,443,058 shares (about $23.29M)Sempra 235,608 shares (about $16.81M)DoubleVerify 766,802 shares (about $10.25M)Berkshire Hathaway 6 shares (about $4.79M) Largest Sales this Quarter Broadcom 68,417 shares (about $11.46M)Oracle 34,788 shares (about $4.86M)Eversource Energy 54,592 shares (about $3.39M)Alphabet 18,470 shares (about $2.89M)NVIDIA 25,265 shares (about $2.74M) Sector Allocation Over TimeMap of 500 Largest Holdings ofZwj Investment Counsel Inc Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorKOCoca-Cola$96,411,878$76,777 ▲0.1%1,346,1593.9%Consumer StaplesMSFTMicrosoft$76,364,656$271,782 ▲0.4%203,4283.1%Computer and TechnologyGOOGAlphabet$72,290,746$2,885,568 ▼-3.8%462,7202.9%Computer and TechnologyABBVAbbVie$69,888,529$166,149 ▲0.2%333,5652.8%MedicalORCLOracle$65,842,484$4,863,706 ▼-6.9%470,9432.7%Computer and TechnologyVVisa$65,745,973$1,053,133 ▼-1.6%187,5992.7%Business ServicesNVDANVIDIA$65,322,503$2,738,222 ▼-4.0%602,7172.7%Computer and TechnologyAVGOBroadcom$64,146,564$11,455,049 ▼-15.2%383,1252.6%Computer and TechnologyBSXBoston Scientific$60,894,295$1,379,332 ▼-2.2%603,6312.5%MedicalAAPLApple$60,085,103$2,577,376 ▼-4.1%270,4952.4%Computer and TechnologyFIFiserv$58,635,886$1,835,539 ▼-3.0%265,5252.4%Business ServicesJPMJPMorgan Chase & Co.$58,226,765$1,369,753 ▼-2.3%237,3702.4%FinanceCBChubb$55,837,347$1,242,387 ▲2.3%184,8982.3%FinanceCSCOCisco Systems$55,340,035$496,951 ▼-0.9%896,7762.3%Computer and TechnologyAZNAstraZeneca$55,074,929$1,368,496 ▲2.5%749,3192.2%MedicalELVElevance Health$53,426,819$2,220,898 ▲4.3%122,8322.2%MedicalNOCNorthrop Grumman$53,080,226$1,222,683 ▲2.4%103,6702.2%AerospacePGRProgressive$52,622,897$1,845,792 ▼-3.4%185,9402.1%FinanceINGRIngredion$50,427,658$814,370 ▲1.6%372,9582.1%Consumer StaplesBWXTBWX Technologies$49,972,412$668,649 ▼-1.3%506,5632.0%Computer and TechnologyMDLZMondelez International$47,838,728$2,048,324 ▲4.5%705,0661.9%Consumer StaplesAEPAmerican Electric Power$47,275,775$309,016 ▼-0.6%432,6511.9%UtilitiesCTVACorteva$47,104,774$504,950 ▲1.1%748,5271.9%Consumer StaplesAXPAmerican Express$45,367,061$1,679,684 ▼-3.6%168,6191.8%FinanceCVXChevron$40,296,332$1,172,871 ▲3.0%240,8771.6%EnergyROPRoper Technologies$39,842,197$1,934,419 ▲5.1%67,5771.6%Computer and TechnologyTMOThermo Fisher Scientific$38,698,201$1,302,712 ▲3.5%77,7701.6%MedicalMUMicron Technology$37,071,543$652,979 ▲1.8%426,6491.5%Computer and TechnologyEFXEquifax$36,647,4990.0%150,4661.5%Business ServicesTAT&T$35,768,795$1,880,535 ▼-5.0%1,264,8091.5%Computer and TechnologyJNJJohnson & Johnson$35,109,615$472,809 ▲1.4%211,7081.4%MedicalPSXPhillips 66$33,223,028$1,517,322 ▲4.8%269,0561.4%EnergyHDHome Depot$33,031,743$77,329 ▲0.2%90,1301.3%Retail/WholesaleIPGInterpublic Group of Companies$29,753,840$624,897 ▲2.1%1,095,5021.2%Business ServicesJJacobs Solutions$28,815,442$862,429 ▼-2.9%238,3611.2%Business ServicesSSNCSS&C Technologies$27,669,828$75,511 ▲0.3%331,2561.1%Computer and TechnologyACNAccenture$27,436,967$234,341 ▲0.9%87,9281.1%Computer and TechnologyTSNTyson Foods$24,862,065$1,370,960 ▲5.8%389,6261.0%Consumer StaplesYUMYum! Brands$24,179,402$880,112 ▲3.8%153,6571.0%Retail/WholesalePGProcter & Gamble$24,130,395$83,165 ▲0.3%141,5941.0%Consumer StaplesBABoeing$24,016,606$23,800,179 ▲10,996.8%140,8191.0%AerospaceIFFInternational Flavors & Fragrances$23,683,778$4,689,817 ▲24.7%305,1641.0%Basic MaterialsUBERUber Technologies$23,434,909$3,094,073 ▲15.2%321,6431.0%Computer and TechnologyOUTFRONT MEDIA INC$23,290,956$23,290,956 ▲New Holding1,443,0580.9%COM NEWSAIASaia$22,115,684$1,195,395 ▲5.7%63,2910.9%TransportationEWBCEast West Bancorp$19,116,566$243,611 ▼-1.3%212,9720.8%FinanceGMGeneral Motors$17,783,044$673,282 ▼-3.6%378,1210.7%Auto/Tires/TrucksSRESempra$16,812,987$16,812,987 ▲New Holding235,6080.7%UtilitiesAPDAir Products and Chemicals$16,611,664$900,096 ▲5.7%56,3260.7%Basic MaterialsAMEAMETEK$15,626,946$1,258,522 ▲8.8%90,7800.6%Computer and TechnologyDVDoubleVerify$14,823,399$10,252,143 ▲224.3%1,108,7060.6%Computer and TechnologyVZVerizon Communications$14,317,369$1,904,619 ▲15.3%315,6390.6%Computer and TechnologyDGDollar General$13,313,921$4,585,550 ▲52.5%151,4150.5%Retail/WholesaleESEversource Energy$11,872,761$3,390,709 ▼-22.2%191,1570.5%UtilitiesFISFidelity National Information Services$10,846,822$4,780 ▼0.0%145,2440.4%Business ServicesXOMExxon Mobil$9,268,012$27,830 ▲0.3%77,9280.4%EnergyGEGE Aerospace$8,779,928$128,095 ▲1.5%43,8670.4%IndustrialsRSPInvesco S&P 500 Equal Weight ETF$8,557,556$642,510 ▲8.1%49,4000.3%ETFMQMarqeta$7,747,882$626,248 ▲8.8%1,880,5540.3%Business ServicesTPRTapestry$7,643,498$2,247,065 ▼-22.7%108,5570.3%Retail/WholesaleSPYSPDR S&P 500 ETF Trust$7,606,046$282,493 ▼-3.6%13,5970.3%FinanceZBRAZebra Technologies$7,183,240$75,726 ▼-1.0%25,4220.3%IndustrialsABTAbbott Laboratories$6,351,843$132,385 ▼-2.0%47,8840.3%MedicalMGPIMGP Ingredients$6,344,575$146,136 ▼-2.3%215,9490.3%Consumer StaplesEOGEOG Resources$6,262,729$512,319 ▲8.9%48,8360.3%EnergyGOOGLAlphabet$5,568,603$272,013 ▼-4.7%36,0100.2%Computer and TechnologyTTETotalEnergies$5,538,434$203,709 ▼-3.5%85,6150.2%EnergyLLYEli Lilly and Company$5,280,890$17,344 ▼-0.3%6,3940.2%MedicalVOOVanguard S&P 500 ETF$5,179,699$323,763 ▲6.7%10,0790.2%ETFBRK.ABerkshire Hathaway$4,790,650$4,790,650 ▲New Holding60.2%FinanceAMZNAmazon.com$4,565,560$232,312 ▼-4.8%23,9960.2%Retail/WholesaleIOSPInnospec$4,388,186$273,367 ▲6.6%46,3110.2%Basic MaterialsCFGCitizens Financial Group$4,143,470$127,827 ▲3.2%101,1340.2%FinanceBRK.BBerkshire Hathaway$4,137,081$135,808 ▼-3.2%7,7680.2%FinanceCOLBColumbia Banking System$4,054,555$758,853 ▲23.0%162,5610.2%FinanceIBMInternational Business Machines$3,750,645$19,893 ▲0.5%15,0830.2%Computer and TechnologyIVViShares Core S&P 500 ETF$3,662,464$29,781 ▲0.8%6,5180.1%ETFMETAMeta Platforms$3,634,258$46,105 ▼-1.3%6,3060.1%Computer and TechnologyMRKMerck & Co., Inc.$3,191,772$1,877,238 ▼-37.0%35,5590.1%MedicalGPCGenuine Parts$2,855,548$1,668 ▲0.1%23,9680.1%Retail/WholesaleBACBank of America$2,818,315$17,610 ▼-0.6%67,5370.1%FinanceSCHBSchwab US Broad Market ETF$2,683,020$78,821 ▼-2.9%124,6180.1%ETFRTXRTX$2,650,024$175,379 ▼-6.2%20,0060.1%AerospaceCOSTCostco Wholesale$2,638,051$368,892 ▼-12.3%2,7890.1%Retail/WholesaleADPAutomatic Data Processing$2,595,7830.0%8,4960.1%Business ServicesWFCWells Fargo & Company$2,368,480$39,341 ▼-1.6%32,9920.1%FinanceWMTWalmart$2,349,842$118,515 ▼-4.8%26,7670.1%Retail/WholesaleAMGNAmgen$2,328,901$66,985 ▼-2.8%7,4750.1%MedicalIUSViShares Core S&P U.S. Value ETF$2,299,630$16,982 ▲0.7%24,9170.1%ManufacturingIWBiShares Russell 1000 ETF$2,141,6590.0%6,9820.1%ETFSOSouthern$2,124,229$53,883 ▼-2.5%23,1020.1%UtilitiesMDYSPDR S&P MidCap 400 ETF Trust$2,057,373$182,961 ▼-8.2%3,8570.1%ETFLOWLowe's Companies$1,972,472$303,206 ▼-13.3%8,4570.1%Retail/WholesaleITOTiShares Core S&P Total U.S. Stock Market ETF$1,949,069$307,337 ▼-13.6%15,9750.1%ETFTSLATesla$1,939,553$63,494 ▼-3.2%7,4840.1%Auto/Tires/TrucksPEPPepsiCo$1,937,375$131,347 ▼-6.3%12,9210.1%Consumer StaplesNSCNorfolk Southern$1,898,1160.0%8,0140.1%TransportationTFCTruist Financial$1,870,818$40,739 ▼-2.1%45,4630.1%FinanceVRTXVertex Pharmaceuticals$1,824,862$1,018,122 ▲126.2%3,7640.1%MedicalVYMVanguard High Dividend Yield ETF$1,789,707$106,908 ▲6.4%13,8780.1%ETFShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. 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