Compare Stocks: NOW, GOOGL, META, and MSFT

Comparative Price Performance Over Time

Compare Price & Volume

Company	Current Price	50-Day Moving Average	52-Week Range	Market Cap	Beta	Avg. Volume	Today's Volume
GOOGL Alphabet	$340.59 -2.5%	$344.26	$244.15 ▼ $408.61	$4.27T	1.21	26.08 million shs	28.48 million shs
META Meta Platforms	$709.33 -3.7%	$655.78	$520.26 ▼ $779.82	$1.88T	1.19	22.12 million shs	20.58 million shs
MSFT Microsoft	$529.05 -1.9%	$505.53	$349.20 ▼ $553.72	$4.01T	1.1	23.06 million shs	24.81 million shs
NOW ServiceNow	$141.74 -4.6%	$135.20	$81.24 ▼ $192.97	$153.62B	0.99	10.97 million shs	15.48 million shs

7 Best Space Stocks to Own in 2026

The space race is growing fast, and you don’t have to have gotten in early on SpaceX to profit. This report shows seven space stocks you can buy today that may grow as rockets, satellites, defense, space internet, and new space technology become more important.

Get This Free Report

Compare Price Performance

Company	1-Day Performance	7-Day Performance	30-Day Performance	90-Day Performance	1-Year Performance
GOOGL Alphabet	-2.47%	-3.15%	-0.66%	-1.78%	+35.68%
META Meta Platforms	-3.72%	-1.30%	+5.35%	+9.80%	-1.15%
MSFT Microsoft	-1.93%	-1.13%	+7.90%	+34.34%	+3.04%
NOW ServiceNow	-4.79%	+0.78%	+1.31%	+37.08%	-21.45%

Compare Price & Volume

Company	Current Price	50-Day Moving Average	52-Week Range	Market Cap	Beta	Avg. Volume	Today's Volume
GOOGL Alphabet	$340.59 -2.5%	$344.26	$244.15 ▼ $408.61	$4.27T	1.21	26.08 million shs	28.48 million shs
META Meta Platforms	$709.33 -3.7%	$655.78	$520.26 ▼ $779.82	$1.88T	1.19	22.12 million shs	20.58 million shs
MSFT Microsoft	$529.05 -1.9%	$505.53	$349.20 ▼ $553.72	$4.01T	1.1	23.06 million shs	24.81 million shs
NOW ServiceNow	$141.74 -4.6%	$135.20	$81.24 ▼ $192.97	$153.62B	0.99	10.97 million shs	15.48 million shs

7 Best Space Stocks to Own in 2026

Get This Free Report

Compare Price Performance

Company	1-Day Performance	7-Day Performance	30-Day Performance	90-Day Performance	1-Year Performance
GOOGL Alphabet	-2.47%	-3.15%	-0.66%	-1.78%	+35.68%
META Meta Platforms	-3.72%	-1.30%	+5.35%	+9.80%	-1.15%
MSFT Microsoft	-1.93%	-1.13%	+7.90%	+34.34%	+3.04%
NOW ServiceNow	-4.79%	+0.78%	+1.31%	+37.08%	-21.45%

Compare Analyst Forecasts

Company	Consensus Rating Score	Consensus Rating	Consensus Price Target	% Upside from Current Price
GOOGL Alphabet	3.02	Buy	$425.04	24.79% Upside
META Meta Platforms	2.91	Moderate Buy	$808.88	14.03% Upside
MSFT Microsoft	2.83	Moderate Buy	$589.71	11.47% Upside
NOW ServiceNow	2.83	Moderate Buy	$151.73	7.05% Upside

Current Analyst Ratings Breakdown

Latest NOW, GOOGL, META, and MSFT Analyst Ratings

Date	Company	Brokerage	Action	Rating	Price Target
10/16/2026	NOW ServiceNow	Piper Sandler Subscribe to MarketBeat All Access to unlock brokerage rankings	Boost Price Target	Overweight	$140.00 ➝ $175.00
10/15/2026	GOOGL Alphabet	Weiss Ratings Subscribe to MarketBeat All Access to unlock brokerage rankings	Reiterated Rating	Buy (B)
10/15/2026	NOW ServiceNow	Mizuho Subscribe to MarketBeat All Access to unlock brokerage rankings	Set Price Target	Outperform	$140.00 ➝ $170.00
10/15/2026	MSFT Microsoft	Mizuho Subscribe to MarketBeat All Access to unlock brokerage rankings	Boost Price Target	Outperform	$510.00 ➝ $600.00
10/15/2026	MSFT Microsoft	Citigroup Subscribe to MarketBeat All Access to unlock brokerage rankings	Boost Price Target	Buy	$600.00 ➝ $636.00
10/15/2026	META Meta Platforms	Citigroup Subscribe to MarketBeat All Access to unlock brokerage rankings	Boost Price Target	Buy	$800.00 ➝ $895.00
10/15/2026	MSFT Microsoft	UBS Group Subscribe to MarketBeat All Access to unlock brokerage rankings	Boost Price Target	Buy	$525.00 ➝ $675.00
10/15/2026	MSFT Microsoft	TD Cowen Subscribe to MarketBeat All Access to unlock brokerage rankings	Boost Price Target	Buy	$540.00 ➝ $625.00
10/15/2026	GOOGL Alphabet	JPMorgan Chase & Co. Subscribe to MarketBeat All Access to unlock brokerage rankings	Boost Price Target	Overweight	$420.00 ➝ $425.00
10/15/2026	META Meta Platforms	JPMorgan Chase & Co. Subscribe to MarketBeat All Access to unlock brokerage rankings	Reiterated Rating	Overweight	$920.00
10/15/2026	NOW ServiceNow	TD Cowen Subscribe to MarketBeat All Access to unlock brokerage rankings	Boost Price Target	Buy	$140.00 ➝ $165.00

(Data available from 10/17/2023 forward. View 10+ years of historical ratings with our analyst ratings screener.)

Compare Sales & Book Value

Company	Annual Revenue	Price/Sales	Cashflow	Price/Cash	Book Value	Price/Book
GOOGL Alphabet	$402.84B	10.34	$12.36 per share	27.56	$34.33 per share	9.92
META Meta Platforms	$200.97B	8.99	$36.15 per share	19.62	$85.88 per share	8.26
MSFT Microsoft	$331.84B	11.84	$22.10 per share	23.94	$59.58 per share	8.88
NOW ServiceNow	$13.28B	11.04	$3.11 per share	45.54	$12.39 per share	11.44

Compare Profitability & Earnings

Company	Net Income	EPS	Trailing P/E Ratio	Forward P/E Ratio	P/E Growth	Net Margins	Return on Equity (ROE)	Return on Assets (ROA)	Next Earnings Date
GOOGL Alphabet	$132.17B	$19.91	17.11	22.84	1.01	54.77%	51.32%	35.42%	10/28/2026 (Estimated)
META Meta Platforms	$60.46B	$26.55	26.72	20.71	1.27	29.83%	33.18%	20.07%	10/21/2026 (Estimated)
MSFT Microsoft	$133.75B	$17.96	29.46	22.76	1.73	40.31%	31.98%	18.70%	10/28/2026 (Estimated)
NOW ServiceNow	$1.75B	$1.60	88.59	49.91	2.73	11.34%	16.45%	7.68%	10/28/2026 (Estimated)

Latest NOW, GOOGL, META, and MSFT Earnings

Date	Quarter	Company	Consensus Estimate	Reported EPS	Beat/Miss	Gap EPS	Revenue Estimate	Actual Revenue
10/28/2026	N/A	GOOGL Alphabet	$3.02	N/A	N/A	N/A	$127.71 billion	N/A
10/28/2026	Q1 2027	MSFT Microsoft	$4.72	N/A	N/A	N/A	$90.62 billion	N/A
10/28/2026	Q3 2026	NOW ServiceNow	$1.02	N/A	N/A	N/A	$4.09 billion	N/A
10/21/2026	Q3 2026	META Meta Platforms	$6.58	N/A	N/A	N/A	$63.34 billion	N/A
7/29/2026	Q2 2026	META Meta Platforms	$7.19	$6.18	-$1.01	$6.18	$60.22 billion	$60.80 billion
7/29/2026	Q4 2026	MSFT Microsoft	$4.24	$4.74	+$0.50	$4.81	$87.62 billion	$90.01 billion
7/22/2026	Q2 2026	GOOGL Alphabet	$2.89	$9.11	+$6.22	$9.11	$117.07 billion	$119.80 billion
7/22/2026	Q2 2026	NOW ServiceNow	$0.86	$0.90	+$0.04	$0.29	$3.93 billion	$3.99 billion

Compare Dividends

Company	Annual Payout	Dividend Yield	5-Year Annualized Dividend Growth	Payout Ratio	Years of Consecutive Growth
GOOGL Alphabet	$0.88	0.26%	N/A	4.42%	1 Years
META Meta Platforms	$2.10	0.30%	N/A	7.91%	1 Years
MSFT Microsoft	$3.64	0.69%	+10.21%	20.27%	23 Years
NOW ServiceNow	N/A	N/A	N/A	N/A	N/A

Latest NOW, GOOGL, META, and MSFT Dividends

Announcement	Company	Period	Amount	Yield	Ex-Dividend Date	Record Date	Payable Date
9/14/2026	MSFT Microsoft	quarterly	$0.98	0.79%	11/19/2026	11/19/2026	12/10/2026
9/10/2026	META Meta Platforms	quarterly	$0.5250	0.28%	9/21/2026	9/21/2026	9/28/2026
7/22/2026	GOOGL Alphabet	quarterly	$0.22	0.26%	9/4/2026	9/7/2026	9/14/2026

(Data available from 1/1/2013 forward)

Compare Debt

Company	Debt-to-Equity Ratio	Current Ratio	Quick Ratio
GOOGL Alphabet	0.16	2.72	2.64
META Meta Platforms	0.32	2.23	2.23
MSFT Microsoft	0.07	1.23	1.22
NOW ServiceNow	0.43	0.70	0.70

Compare Ownership

Institutional Ownership

Company	Institutional Ownership
GOOGL Alphabet	40.03%
META Meta Platforms	79.91%
MSFT Microsoft	71.13%
NOW ServiceNow	87.18%

Insider Ownership

Company	Insider Ownership
GOOGL Alphabet	11.61%
META Meta Platforms	13.53%
MSFT Microsoft	0.03%
NOW ServiceNow	0.34%

Compare Miscellaneous Stats

Company	Employees	Shares Outstanding	Free Float	Optionable
GOOGL Alphabet	190,820	12.23 billion	10.81 billion	Optionable
META Meta Platforms	78,865	2.55 billion	2.20 billion	Optionable
MSFT Microsoft	223,000	7.43 billion	7.42 billion	Optionable
NOW ServiceNow	29,187	1.03 billion	1.03 billion	Optionable

NOW, GOOGL, META, and MSFT Headlines

Recent News About These Companies

ServiceNow Has a $30 Billion-Plus 2030 Target. Can It Get There?

October 17 at 9:30 AM | fool.com

ServiceNow (NYSE:NOW) Stock Gets Price Target Bump from TD Cowen

October 17 at 3:01 AM | americanbankingnews.com

ServiceNow CFO says leaders working 14 hours and getting 4 hours of sleep set a terrible example for their employees

October 17 at 2:55 AM | msn.com

ServiceNow, Inc. (NOW) - What Are Brokerages Thinking About This Stock?

October 17 at 2:15 AM | americanbankingnews.com

ServiceNow, Inc. (NYSE:NOW) Stock Rated "Moderate Buy" by Sell-Side Brokerages

October 17 at 2:13 AM | marketbeat.com

Here's Why ServiceNow (NOW) Fell More Than Broader Market

October 16 at 9:55 PM | finance.yahoo.com

ServiceNow CFO says leaders working 14 hours and getting 4 hours of sleep set a ‘terrible example’ for their employees

October 16 at 7:51 PM | fortune.com

Here's Why ServiceNow (NOW) Fell More Than Broader Market

October 16 at 6:46 PM | zacks.com

ServiceNow (NYSE:NOW) Stock Falls 4.6% - Here's Why

October 16 at 5:39 PM | marketbeat.com

Enterprise Software Stocks Fall as AI Financing Worries Spread: Palantir and ServiceNow Drop 5%, Salesforce Slides 4%

October 16 at 11:57 AM | 247wallst.com

How Deep System Roots Protect ServiceNow (NOW) in AI Era

October 16 at 11:54 AM | finance.yahoo.com

How Deep System Roots Protect ServiceNow (NOW) in AI Era

October 16 at 11:51 AM | insidermonkey.com

ServiceNow (NYSE:NOW) Given New $175.00 Price Target at Piper Sandler

October 16 at 8:05 AM | marketbeat.com

ServiceNow Is Betting Big on AI. Investors Need to Watch These Growth Drivers

October 16 at 7:31 AM | 247wallst.com

ServiceNow Is Betting Big on AI. Investors Need to Watch These Growth Drivers

October 16 at 7:15 AM | 247wallst.com

ServiceNow Stock Trending: Employees Build AI Agents with Nvidia Oversight

October 16 at 7:11 AM | benzinga.com

Entering the Era of Issuing "Passports" to AI Agents: How ServiceNow's "AI Passport" Shows the Correct Form of Agent Permission Management

October 16 at 6:54 AM | note.comN

ServiceNow Stock Trending: Employees Build AI Agents with Nvidia Oversight

October 16 at 6:44 AM | benzinga.com

CrowdStrike vs. ServiceNow: Comparing Revenue Trends Between These Growing Software Giants

October 16 at 2:33 AM | fool.com

CoreWeave, International Paper, Dell, FMC, Bloom Energy, Rocket Lab, and More Stocks That Explain Today’s Market

October 15 at 10:48 PM | finance.yahoo.com

3 Reasons ServiceNow Stock Is Climbing When Tech Is Selling Off

October 15 at 5:47 PM | finance.yahoo.com

New MarketBeat Followers Over Time

Media Sentiment Over Time

Top Headlines

View All

NOW, GOOGL, META, and MSFT Company Descriptions

Alphabet NASDAQ:GOOGL

$340.59 -8.63 (-2.47%)

Closing price 10/16/2026 04:00 PM Eastern

Extended Trading

$339.43 -1.16 (-0.34%)

As of 10/16/2026 08:00 PM Eastern

Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers infrastructure, cybersecurity, databases, analytics, AI, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California.

Meta Platforms NASDAQ:META

$709.33 -27.39 (-3.72%)

Closing price 10/16/2026 04:00 PM Eastern

Extended Trading

$705.36 -3.98 (-0.56%)

As of 10/16/2026 07:59 PM Eastern

Meta Platforms, Inc. engages in the development of products that enable people to connect and share with friends and family through mobile devices, personal computers, virtual reality headsets, and wearables worldwide. It operates in two segments, Family of Apps and Reality Labs. The Family of Apps segment offers Facebook, which enables people to share, discuss, discover, and connect with interests; Instagram, a community for sharing photos, videos, and private messages, as well as feed, stories, reels, video, live, and shops; Messenger, a messaging application for people to connect with friends, family, communities, and businesses across platforms and devices through text, audio, and video calls; and WhatsApp, a messaging application that is used by people and businesses to communicate and transact privately. The Reality Labs segment provides augmented and virtual reality related products comprising consumer hardware, software, and content that help people feel connected, anytime, and anywhere. The company was formerly known as Facebook, Inc. and changed its name to Meta Platforms, Inc. in October 2021. The company was incorporated in 2004 and is headquartered in Menlo Park, California

Microsoft NASDAQ:MSFT

$529.05 -10.39 (-1.93%)

Closing price 10/16/2026 04:00 PM Eastern

Extended Trading

$527.43 -1.62 (-0.31%)

As of 10/16/2026 07:59 PM Eastern

Microsoft Corporation develops and supports software, services, devices and solutions worldwide. The Productivity and Business Processes segment offers office, exchange, SharePoint, Microsoft Teams, office 365 Security and Compliance, Microsoft viva, and Microsoft 365 copilot; and office consumer services, such as Microsoft 365 consumer subscriptions, Office licensed on-premises, and other office services. This segment also provides LinkedIn; and dynamics business solutions, including Dynamics 365, a set of intelligent, cloud-based applications across ERP, CRM, power apps, and power automate; and on-premises ERP and CRM applications. The Intelligent Cloud segment offers server products and cloud services, such as azure and other cloud services; SQL and windows server, visual studio, system center, and related client access licenses, as well as nuance and GitHub; and enterprise services including enterprise support services, industry solutions, and nuance professional services. The More Personal Computing segment offers Windows, including windows OEM licensing and other non-volume licensing of the Windows operating system; Windows commercial comprising volume licensing of the Windows operating system, windows cloud services, and other Windows commercial offerings; patent licensing; and windows Internet of Things; and devices, such as surface, HoloLens, and PC accessories. Additionally, this segment provides gaming, which includes Xbox hardware and content, and first- and third-party content; Xbox game pass and other subscriptions, cloud gaming, advertising, third-party disc royalties, and other cloud services; and search and news advertising, which includes Bing, Microsoft News and Edge, and third-party affiliates. The company sells its products through OEMs, distributors, and resellers; and directly through digital marketplaces, online, and retail stores. The company was founded in 1975 and is headquartered in Redmond, Washington.

ServiceNow NYSE:NOW

$141.74 -6.83 (-4.60%)

Closing price 10/16/2026 03:59 PM Eastern

Extended Trading

$141.53 -0.21 (-0.15%)

As of 10/16/2026 07:59 PM Eastern

ServiceNow, Inc. provides end to-end intelligent workflow automation platform solutions for digital businesses in the North America, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company operates the Now platform for end-to-end digital transformation, artificial intelligence, machine learning, robotic process automation, process mining, performance analytics, and collaboration and development tools. It also provides asset management, cloud observability, integrated risk management; information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; strategic portfolio management product suite; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT asset management; and security operations that connects with internal and third party. In addition, the company offers integrated risk management product to manage risk and resilience; environmental, social and governance management product; human resources, legal, and workplace service delivery products; customer service management product; and field service management applications. Further, the company provides app engine product; automation engine; platform privacy and security product; and source-to-pay operations. It serves to government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products through service providers and resale partners. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. ServiceNow, Inc. was founded in 2004 and is headquartered in Santa Clara, California.

More Stock Comparisions from MarketBeat

More Stock Ideas from MarketBeat

Stock Lists

Low Priced Stocks

Stocks By Exchange

Latest Stock Ideas

Unlock superior investment research and tools.

Get MarketBeat All Access

In-depth profiles and analysis for 20,000 public companies.
Real-time analyst ratings, insider transactions, earnings data, and more.
Our daily ratings and market update email newsletter.

Sign In
Create Account

Your Email Address:

Your Password:

Forgot your password?

Your Email Address:

Choose a Password:

By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Compare Stocks

Comparative Price Performance Over Time

Compare Price & Volume

Compare Price Performance

Compare Price & Volume

Compare Price Performance

Compare Analyst Forecasts

Current Analyst Ratings Breakdown

Latest NOW, GOOGL, META, and MSFT Analyst Ratings

Compare Sales & Book Value

Compare Profitability & Earnings

Latest NOW, GOOGL, META, and MSFT Earnings

Compare Dividends

Latest NOW, GOOGL, META, and MSFT Dividends

Compare Debt

Compare Ownership

Institutional Ownership

Insider Ownership

Compare Miscellaneous Stats

NOW, GOOGL, META, and MSFT Headlines

Recent News About These Companies

New MarketBeat Followers Over Time

Media Sentiment Over Time

Top Headlines

NOW, GOOGL, META, and MSFT Company Descriptions

Alphabet NASDAQ:GOOGL

Meta Platforms NASDAQ:META

Microsoft NASDAQ:MSFT

ServiceNow NYSE:NOW

More Stock Comparisions from MarketBeat

Stock Comparison Ideas (A-K)

Stock Comparison Ideas (L-Z)

More Stock Ideas from MarketBeat

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools