Compare Stocks: NOW, GOOGL, META, and MSFT

Comparative Price Performance Over Time

Compare Price & Volume

Company	Current Price	50-Day Moving Average	52-Week Range	Market Cap	Beta	Avg. Volume	Today's Volume
GOOGL Alphabet	$338.53 -2.3%	$349.62	$206.20 ▼ $408.61	$4.14T	1.24	31.37 million shs	5.64 million shs
META Meta Platforms	$571.61 -1.1%	$592.28	$520.26 ▼ $790.80	$1.46T	1.25	16.75 million shs	3.02 million shs
MSFT Microsoft	$511.52 -0.4%	$430.87	$349.20 ▼ $553.72	$3.80T	1.1	36.46 million shs	4.90 million shs
NOW ServiceNow	$146.51 +1.2%	$112.33	$81.24 ▼ $194.73	$151.48B	0.94	23.37 million shs	6.85 million shs

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Compare Price Performance

Company	1-Day Performance	7-Day Performance	30-Day Performance	90-Day Performance	1-Year Performance
GOOGL Alphabet	0.00%	+0.51%	-2.68%	-7.91%	+62.79%
META Meta Platforms	0.00%	+5.11%	+3.83%	-3.74%	-21.75%
MSFT Microsoft	0.00%	+6.27%	+10.50%	+11.51%	+1.35%
NOW ServiceNow	0.00%	+12.46%	+29.76%	+6.68%	-21.19%

Compare Price & Volume

Company	Current Price	50-Day Moving Average	52-Week Range	Market Cap	Beta	Avg. Volume	Today's Volume
GOOGL Alphabet	$338.53 -2.3%	$349.62	$206.20 ▼ $408.61	$4.14T	1.24	31.37 million shs	5.64 million shs
META Meta Platforms	$571.61 -1.1%	$592.28	$520.26 ▼ $790.80	$1.46T	1.25	16.75 million shs	3.02 million shs
MSFT Microsoft	$511.52 -0.4%	$430.87	$349.20 ▼ $553.72	$3.80T	1.1	36.46 million shs	4.90 million shs
NOW ServiceNow	$146.51 +1.2%	$112.33	$81.24 ▼ $194.73	$151.48B	0.94	23.37 million shs	6.85 million shs

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Compare Price Performance

Company	1-Day Performance	7-Day Performance	30-Day Performance	90-Day Performance	1-Year Performance
GOOGL Alphabet	0.00%	+0.51%	-2.68%	-7.91%	+62.79%
META Meta Platforms	0.00%	+5.11%	+3.83%	-3.74%	-21.75%
MSFT Microsoft	0.00%	+6.27%	+10.50%	+11.51%	+1.35%
NOW ServiceNow	0.00%	+12.46%	+29.76%	+6.68%	-21.19%

Compare Analyst Forecasts

Company	Consensus Rating Score	Consensus Rating	Consensus Price Target	% Upside from Current Price
GOOGL Alphabet	3.04	Buy	$420.19	24.12% Upside
META Meta Platforms	2.89	Moderate Buy	$785.22	37.37% Upside
MSFT Microsoft	2.89	Moderate Buy	$560.27	9.53% Upside
NOW ServiceNow	2.86	Moderate Buy	$144.24	-1.55% Downside

Current Analyst Ratings Breakdown

Latest NOW, GOOGL, META, and MSFT Analyst Ratings

Date	Company	Brokerage	Action	Rating	Price Target
8/31/2026	MSFT Microsoft	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Reiterated Rating	Market Outperform
8/27/2026	MSFT Microsoft	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Upgrade	Hold (C) ➝ Hold (C+)
8/27/2026	META Meta Platforms	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Lower Price Target	Buy	$770.00 ➝ $763.00
8/27/2026	META Meta Platforms	Benchmark Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Reiterated Rating	Hold
8/27/2026	META Meta Platforms	Rosenblatt Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Boost Price Target	Buy	$883.00 ➝ $886.00
8/27/2026	META Meta Platforms	Needham & Company LLC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Reiterated Rating	Hold
8/20/2026	NOW ServiceNow	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Upgrade	Sell (D+) ➝ Hold (C-)
8/20/2026	GOOGL Alphabet	Rosenblatt Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Reiterated Rating	Buy	$410.00
8/19/2026	GOOGL Alphabet	Rosenblatt Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Upgrade	Strong-Buy
8/19/2026	NOW ServiceNow	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Boost Price Target	Buy	$130.00 ➝ $150.00
8/17/2026	NOW ServiceNow	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Reiterated Rating	Buy	$140.00

(Data available from 8/31/2023 forward. View 10+ years of historical ratings with our analyst ratings screener.)

Compare Sales & Book Value

Company	Annual Revenue	Price/Sales	Cashflow	Price/Cash	Book Value	Price/Book
GOOGL Alphabet	$402.84B	10.28	$12.38 per share	27.35	$34.33 per share	9.86
META Meta Platforms	$200.97B	7.25	$37.14 per share	15.39	$85.88 per share	6.66
MSFT Microsoft	$331.84B	11.45	$22.44 per share	22.79	$59.58 per share	8.59
NOW ServiceNow	$14.73B	10.28	$3.30 per share	44.35	$12.39 per share	11.83

Compare Profitability & Earnings

Company	Net Income	EPS	Trailing P/E Ratio	Forward P/E Ratio	P/E Growth	Net Margins	Return on Equity (ROE)	Return on Assets (ROA)	Next Earnings Date
GOOGL Alphabet	$132.17B	$19.91	17.01	22.95	0.97	54.77%	51.32%	35.42%	10/28/2026 (Estimated)
META Meta Platforms	$60.46B	$26.55	21.55	16.72	1.00	29.83%	33.18%	20.07%	10/28/2026 (Estimated)
MSFT Microsoft	$133.75B	$17.96	28.49	22.07	1.65	40.31%	31.98%	18.70%	10/28/2026 (Estimated)
NOW ServiceNow	$1.75B	$1.60	91.56	51.41	2.55	11.34%	16.45%	7.68%	10/28/2026 (Estimated)

Latest NOW, GOOGL, META, and MSFT Earnings

Date	Quarter	Company	Consensus Estimate	Reported EPS	Beat/Miss	Gap EPS	Revenue Estimate	Actual Revenue
7/29/2026	Q2 2026	META Meta Platforms	$7.19	$6.18	-$1.01	$6.18	$60.22 billion	$60.80 billion
7/29/2026	Q4 2026	MSFT Microsoft	$4.24	$4.74	+$0.50	$4.81	$87.62 billion	$90.01 billion
7/22/2026	Q2 2026	GOOGL Alphabet	$2.89	$9.11	+$6.22	$9.11	$117.07 billion	$119.80 billion
7/22/2026	Q2 2026	NOW ServiceNow	$0.86	$0.90	+$0.04	$0.29	$3.93 billion	$3.99 billion

Compare Dividends

Company	Annual Payout	Dividend Yield	5-Year Annualized Dividend Growth	Payout Ratio	Years of Consecutive Growth
GOOGL Alphabet	$0.88	0.26%	N/A	4.42%	1 Years
META Meta Platforms	$2.10	0.37%	N/A	7.91%	1 Years
MSFT Microsoft	$3.64	0.71%	+10.21%	20.27%	23 Years
NOW ServiceNow	N/A	N/A	N/A	N/A	N/A

Latest NOW, GOOGL, META, and MSFT Dividends

Announcement	Company	Period	Amount	Yield	Ex-Dividend Date	Record Date	Payable Date
7/22/2026	GOOGL Alphabet	quarterly	$0.22	0.28%	9/4/2026	9/7/2026	9/14/2026
6/10/2026	MSFT Microsoft	quarterly	$0.91	0.76%	8/20/2026	8/20/2026	9/10/2026

(Data available from 1/1/2013 forward)

Compare Debt

Company	Debt-to-Equity Ratio	Current Ratio	Quick Ratio
GOOGL Alphabet	0.16	2.72	2.64
META Meta Platforms	0.32	2.23	2.23
MSFT Microsoft	0.07	1.23	1.22
NOW ServiceNow	0.43	0.70	0.70

Compare Ownership

Institutional Ownership

Company	Institutional Ownership
GOOGL Alphabet	40.03%
META Meta Platforms	79.91%
MSFT Microsoft	71.13%
NOW ServiceNow	87.18%

Insider Ownership

Company	Insider Ownership
GOOGL Alphabet	11.61%
META Meta Platforms	13.53%
MSFT Microsoft	0.03%
NOW ServiceNow	0.34%

Compare Miscellaneous Stats

Company	Employees	Shares Outstanding	Free Float	Optionable
GOOGL Alphabet	190,820	12.23 billion	10.81 billion	Optionable
META Meta Platforms	78,865	2.55 billion	2.20 billion	Optionable
MSFT Microsoft	223,000	7.43 billion	7.42 billion	Optionable
NOW ServiceNow	29,187	1.03 billion	1.03 billion	Optionable

NOW, GOOGL, META, and MSFT Headlines

Recent News About These Companies

ServiceNow Stock Slips Monday: What's Going On?

1 hour ago | benzinga.com

The SaaSpocalypse Trade Is Cracking, and These 5 Stocks Are Leading Higher (NOW)

...

1 hour ago | marketbeat.com

ServiceNow: Winning The AI Race, Watching Its Wallet

1 hour ago | seekingalpha.com

ServiceNow Vs. Salesforce: Who’s Better Positioned to Capitalize on AI?

2 hours ago | 247wallst.com

ServiceNow Vs. Salesforce: Who's Better Positioned to Capitalize on AI?

2 hours ago | 247wallst.com

ServiceNow (NOW) Stock Surges Nearly 5% as AI Revenue Reaches $1 Billion Benchmark

2 hours ago | blockonomi.com

Strategic Advisors LLC Decreases Stock Position in ServiceNow, Inc. $NOW

4 hours ago | marketbeat.com

Moore Capital Management LP Buys Shares of 152,268 ServiceNow, Inc. $NOW

4 hours ago | marketbeat.com

Intel, ServiceNow, Chevron, Strategy, and More Stocks That Explain Today's Market

4 hours ago | barrons.com

ICONIQ Capital LLC Decreases Position in ServiceNow, Inc. $NOW

August 31 at 4:48 AM | marketbeat.com

Advocacy Wealth Management LLC Cuts Stock Position in ServiceNow, Inc. $NOW

August 31 at 3:03 AM | marketbeat.com

Jasper Ridge Partners L.P. Acquires 8,716 Shares of ServiceNow, Inc. $NOW

August 30 at 6:39 AM | marketbeat.com

Rational Advisors Inc. Lowers Holdings in ServiceNow, Inc. $NOW

August 30 at 6:23 AM | marketbeat.com

UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC Purchases 2,362,606 Shares of ServiceNow, Inc. $NOW

August 30 at 5:59 AM | marketbeat.com

Washington Trust Bank Acquires 8,968 Shares of ServiceNow, Inc. $NOW

August 30 at 5:59 AM | marketbeat.com

GTS Securities LLC Purchases 21,607 Shares of ServiceNow, Inc. $NOW

August 30 at 4:31 AM | marketbeat.com

Flputnam Investment Management Co. Raises Stock Position in ServiceNow, Inc. $NOW

August 30 at 4:25 AM | marketbeat.com

32,798 Shares in ServiceNow, Inc. $NOW Bought by Greenwood Capital Associates LLC

August 30 at 4:24 AM | marketbeat.com

Alyeska Investment Group L.P. Makes New Investment in ServiceNow, Inc. $NOW

August 30 at 3:12 AM | marketbeat.com

ServiceNow Has Quietly Shaken Off The AI Apocalyptic Fears

August 29 at 9:11 AM | seekingalpha.com

Royal London Asset Management Ltd. Has $88.85 Million Stake in ServiceNow, Inc. $NOW

August 29 at 7:05 AM | marketbeat.com

New MarketBeat Followers Over Time

Media Sentiment Over Time

Top Headlines

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NOW, GOOGL, META, and MSFT Company Descriptions

Alphabet NASDAQ:GOOGL

$338.53 -8.06 (-2.33%)

As of 11:09 AM Eastern

Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers infrastructure, cybersecurity, databases, analytics, AI, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California.

Meta Platforms NASDAQ:META

$571.61 -6.41 (-1.11%)

As of 11:09 AM Eastern

Meta Platforms, Inc. engages in the development of products that enable people to connect and share with friends and family through mobile devices, personal computers, virtual reality headsets, and wearables worldwide. It operates in two segments, Family of Apps and Reality Labs. The Family of Apps segment offers Facebook, which enables people to share, discuss, discover, and connect with interests; Instagram, a community for sharing photos, videos, and private messages, as well as feed, stories, reels, video, live, and shops; Messenger, a messaging application for people to connect with friends, family, communities, and businesses across platforms and devices through text, audio, and video calls; and WhatsApp, a messaging application that is used by people and businesses to communicate and transact privately. The Reality Labs segment provides augmented and virtual reality related products comprising consumer hardware, software, and content that help people feel connected, anytime, and anywhere. The company was formerly known as Facebook, Inc. and changed its name to Meta Platforms, Inc. in October 2021. The company was incorporated in 2004 and is headquartered in Menlo Park, California

Microsoft NASDAQ:MSFT

$511.52 -2.01 (-0.39%)

As of 11:09 AM Eastern

Microsoft Corporation develops and supports software, services, devices and solutions worldwide. The Productivity and Business Processes segment offers office, exchange, SharePoint, Microsoft Teams, office 365 Security and Compliance, Microsoft viva, and Microsoft 365 copilot; and office consumer services, such as Microsoft 365 consumer subscriptions, Office licensed on-premises, and other office services. This segment also provides LinkedIn; and dynamics business solutions, including Dynamics 365, a set of intelligent, cloud-based applications across ERP, CRM, power apps, and power automate; and on-premises ERP and CRM applications. The Intelligent Cloud segment offers server products and cloud services, such as azure and other cloud services; SQL and windows server, visual studio, system center, and related client access licenses, as well as nuance and GitHub; and enterprise services including enterprise support services, industry solutions, and nuance professional services. The More Personal Computing segment offers Windows, including windows OEM licensing and other non-volume licensing of the Windows operating system; Windows commercial comprising volume licensing of the Windows operating system, windows cloud services, and other Windows commercial offerings; patent licensing; and windows Internet of Things; and devices, such as surface, HoloLens, and PC accessories. Additionally, this segment provides gaming, which includes Xbox hardware and content, and first- and third-party content; Xbox game pass and other subscriptions, cloud gaming, advertising, third-party disc royalties, and other cloud services; and search and news advertising, which includes Bing, Microsoft News and Edge, and third-party affiliates. The company sells its products through OEMs, distributors, and resellers; and directly through digital marketplaces, online, and retail stores. The company was founded in 1975 and is headquartered in Redmond, Washington.

ServiceNow NYSE:NOW

$146.51 +1.80 (+1.25%)

As of 11:09 AM Eastern

ServiceNow, Inc. provides end to-end intelligent workflow automation platform solutions for digital businesses in the North America, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company operates the Now platform for end-to-end digital transformation, artificial intelligence, machine learning, robotic process automation, process mining, performance analytics, and collaboration and development tools. It also provides asset management, cloud observability, integrated risk management; information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; strategic portfolio management product suite; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT asset management; and security operations that connects with internal and third party. In addition, the company offers integrated risk management product to manage risk and resilience; environmental, social and governance management product; human resources, legal, and workplace service delivery products; customer service management product; and field service management applications. Further, the company provides app engine product; automation engine; platform privacy and security product; and source-to-pay operations. It serves to government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products through service providers and resale partners. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. ServiceNow, Inc. was founded in 2004 and is headquartered in Santa Clara, California.

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Compare Stocks

Comparative Price Performance Over Time

Compare Price & Volume

Compare Price Performance

Compare Price & Volume

Compare Price Performance

Compare Analyst Forecasts

Current Analyst Ratings Breakdown

Latest NOW, GOOGL, META, and MSFT Analyst Ratings

Compare Sales & Book Value

Compare Profitability & Earnings

Latest NOW, GOOGL, META, and MSFT Earnings

Compare Dividends

Latest NOW, GOOGL, META, and MSFT Dividends

Compare Debt

Compare Ownership

Institutional Ownership

Insider Ownership

Compare Miscellaneous Stats

NOW, GOOGL, META, and MSFT Headlines

Recent News About These Companies

New MarketBeat Followers Over Time

Media Sentiment Over Time

Top Headlines

NOW, GOOGL, META, and MSFT Company Descriptions

Alphabet NASDAQ:GOOGL

Meta Platforms NASDAQ:META

Microsoft NASDAQ:MSFT

ServiceNow NYSE:NOW

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