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Asure Software (ASUR) Competitors

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$8.37 -0.09 (-1.06%)
Closing price 10/17/2025 04:00 PM Eastern
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$8.36 0.00 (-0.06%)
As of 10/17/2025 05:06 PM Eastern
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ASUR vs. ABNB, GOOGL, WIX, ANET, KEYS, MOMO, BLND, TBLA, KIND, and DCBO

Should you be buying Asure Software stock or one of its competitors? The main competitors of Asure Software include Airbnb (ABNB), Alphabet (GOOGL), Wix.com (WIX), Arista Networks (ANET), Keysight Technologies (KEYS), Hello Group (MOMO), Blend Labs (BLND), Taboola.com (TBLA), Nextdoor (KIND), and Docebo (DCBO).

Asure Software vs. Its Competitors

Asure Software (NASDAQ:ASUR) and Airbnb (NASDAQ:ABNB) are related companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, valuation, risk, profitability, dividends, earnings, analyst recommendations and media sentiment.

In the previous week, Airbnb had 35 more articles in the media than Asure Software. MarketBeat recorded 39 mentions for Airbnb and 4 mentions for Asure Software. Airbnb's average media sentiment score of 1.01 beat Asure Software's score of 0.34 indicating that Airbnb is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Asure Software
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Airbnb
26 Very Positive mention(s)
4 Positive mention(s)
4 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive

Asure Software has a beta of 0.44, meaning that its stock price is 56% less volatile than the S&P 500. Comparatively, Airbnb has a beta of 1.1, meaning that its stock price is 10% more volatile than the S&P 500.

Airbnb has a net margin of 22.67% compared to Asure Software's net margin of -12.49%. Airbnb's return on equity of 32.19% beat Asure Software's return on equity.

Company Net Margins Return on Equity Return on Assets
Asure Software-12.49% 4.20% 1.77%
Airbnb 22.67%32.19%11.03%

Airbnb has higher revenue and earnings than Asure Software. Asure Software is trading at a lower price-to-earnings ratio than Airbnb, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Asure Software$119.79M1.92-$11.77M-$0.58-14.43
Airbnb$11.10B7.05$2.65B$4.1330.49

71.6% of Asure Software shares are owned by institutional investors. Comparatively, 80.8% of Airbnb shares are owned by institutional investors. 8.7% of Asure Software shares are owned by insiders. Comparatively, 27.8% of Airbnb shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Asure Software currently has a consensus target price of $13.60, indicating a potential upside of 62.49%. Airbnb has a consensus target price of $141.81, indicating a potential upside of 12.63%. Given Asure Software's stronger consensus rating and higher probable upside, research analysts clearly believe Asure Software is more favorable than Airbnb.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Asure Software
1 Sell rating(s)
0 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.71
Airbnb
5 Sell rating(s)
19 Hold rating(s)
11 Buy rating(s)
3 Strong Buy rating(s)
2.32

Summary

Airbnb beats Asure Software on 15 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ASUR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ASUR vs. The Competition

MetricAsure SoftwareInternet Services IndustryComputer SectorNASDAQ Exchange
Market Cap$229.51M$4.28B$32.72B$10.55B
Dividend YieldN/A2.55%3.22%4.83%
P/E Ratio-14.4340.40103.1427.06
Price / Sales1.922.261,457.07132.30
Price / Cash6.6922.0334.6830.35
Price / Book1.138.127.426.58
Net Income-$11.77M$261.11M$820.47M$276.84M
7 Day Performance1.82%0.33%-1.13%-0.72%
1 Month Performance7.17%-5.22%1.07%2.16%
1 Year Performance-10.58%7.74%24,183.61%34.63%

Asure Software Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ASUR
Asure Software
3.8994 of 5 stars
$8.37
-1.1%
$13.60
+62.5%
-10.6%$229.51M$119.79M-14.43500
ABNB
Airbnb
3.8639 of 5 stars
$118.86
+0.6%
$141.81
+19.3%
-7.7%$73.45B$11.10B28.787,300Positive News
GOOGL
Alphabet
3.8525 of 5 stars
$244.15
+3.2%
$247.40
+1.3%
+55.0%$2.86T$350.02B26.00183,323Trending News
Analyst Forecast
Insider Trade
Analyst Revision
WIX
Wix.com
4.5952 of 5 stars
$136.16
+1.5%
$215.37
+58.2%
-24.6%$7.53B$1.76B48.464,568
ANET
Arista Networks
4.9151 of 5 stars
$147.45
-4.3%
$163.94
+11.2%
+42.4%$193.68B$7.00B57.994,412Positive News
Gap Down
KEYS
Keysight Technologies
4.6203 of 5 stars
$163.64
+2.6%
$187.38
+14.5%
+1.5%$27.41B$4.98B52.1215,500Positive News
Analyst Upgrade
MOMO
Hello Group
4.2416 of 5 stars
$7.08
+2.3%
$10.00
+41.2%
+0.9%$825.27M$1.45B7.961,390
BLND
Blend Labs
3.3469 of 5 stars
$3.23
+1.7%
$4.88
+51.4%
-7.9%$823.13M$167.78M-21.501,690Gap Up
TBLA
Taboola.com
3.1734 of 5 stars
$3.09
flat
$4.50
+45.6%
-16.7%$817.94M$1.77B77.252,000
KIND
Nextdoor
0.6027 of 5 stars
$2.07
-1.4%
$2.21
+6.9%
-21.9%$791.96M$248.31M-8.63700
DCBO
Docebo
4.0414 of 5 stars
$26.93
+1.0%
$41.67
+54.7%
-43.1%$766.11M$216.93M39.03730

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This page (NASDAQ:ASUR) was last updated on 10/20/2025 by MarketBeat.com Staff
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