ASUR vs. ABNB, GOOGL, WIX, ANET, KEYS, MOMO, BLND, TBLA, KIND, and DCBO
Should you be buying Asure Software stock or one of its competitors? The main competitors of Asure Software include Airbnb (ABNB), Alphabet (GOOGL), Wix.com (WIX), Arista Networks (ANET), Keysight Technologies (KEYS), Hello Group (MOMO), Blend Labs (BLND), Taboola.com (TBLA), Nextdoor (KIND), and Docebo (DCBO).
Asure Software vs. Its Competitors
Asure Software (NASDAQ:ASUR) and Airbnb (NASDAQ:ABNB) are related companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, valuation, risk, profitability, dividends, earnings, analyst recommendations and media sentiment.
In the previous week, Airbnb had 35 more articles in the media than Asure Software. MarketBeat recorded 39 mentions for Airbnb and 4 mentions for Asure Software. Airbnb's average media sentiment score of 1.01 beat Asure Software's score of 0.34 indicating that Airbnb is being referred to more favorably in the news media.
Asure Software has a beta of 0.44, meaning that its stock price is 56% less volatile than the S&P 500. Comparatively, Airbnb has a beta of 1.1, meaning that its stock price is 10% more volatile than the S&P 500.
Airbnb has a net margin of 22.67% compared to Asure Software's net margin of -12.49%. Airbnb's return on equity of 32.19% beat Asure Software's return on equity.
Airbnb has higher revenue and earnings than Asure Software. Asure Software is trading at a lower price-to-earnings ratio than Airbnb, indicating that it is currently the more affordable of the two stocks.
71.6% of Asure Software shares are owned by institutional investors. Comparatively, 80.8% of Airbnb shares are owned by institutional investors. 8.7% of Asure Software shares are owned by insiders. Comparatively, 27.8% of Airbnb shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
Asure Software currently has a consensus target price of $13.60, indicating a potential upside of 62.49%. Airbnb has a consensus target price of $141.81, indicating a potential upside of 12.63%. Given Asure Software's stronger consensus rating and higher probable upside, research analysts clearly believe Asure Software is more favorable than Airbnb.
Summary
Airbnb beats Asure Software on 15 of the 17 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding ASUR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Asure Software Competitors List
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This page (NASDAQ:ASUR) was last updated on 10/20/2025 by MarketBeat.com Staff
