Allbirds (BIRD) Competitors

Rocky Brands (NASDAQ:RCKY) and Allbirds (NASDAQ:BIRD) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their profitability, risk, community ranking, dividends, earnings, institutional ownership, analyst recommendations, valuation and media sentiment.

Do analysts rate RCKY or BIRD?

Rocky Brands presently has a consensus price target of $20.00, suggesting a potential downside of 11.11%. Allbirds has a consensus price target of $9.50, suggesting a potential downside of 9.87%. Given Allbirds' stronger consensus rating and higher possible upside, analysts clearly believe Allbirds is more favorable than Rocky Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rocky Brands	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Allbirds	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50

Does the media refer more to RCKY or BIRD?

In the previous week, Allbirds had 7 more articles in the media than Rocky Brands. MarketBeat recorded 10 mentions for Allbirds and 3 mentions for Rocky Brands. Rocky Brands' average media sentiment score of 1.55 beat Allbirds' score of 0.64 indicating that Rocky Brands is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Rocky Brands	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
Allbirds	3 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Does the MarketBeat Community believe in RCKY or BIRD?

Rocky Brands received 218 more outperform votes than Allbirds when rated by MarketBeat users. Likewise, 55.13% of users gave Rocky Brands an outperform vote while only 30.00% of users gave Allbirds an outperform vote.

Company	Underperform	Outperform
Rocky Brands	Outperform Votes 242 55.13%	Underperform Votes 197 44.87%
Allbirds	Outperform Votes 24 30.00%	Underperform Votes 56 70.00%

Which has more volatility and risk, RCKY or BIRD?

Rocky Brands has a beta of 2.37, meaning that its share price is 137% more volatile than the S&P 500. Comparatively, Allbirds has a beta of 1.69, meaning that its share price is 69% more volatile than the S&P 500.

Do insiders and institutionals have more ownership in RCKY or BIRD?

75.1% of Rocky Brands shares are owned by institutional investors. Comparatively, 44.1% of Allbirds shares are owned by institutional investors. 5.1% of Rocky Brands shares are owned by insiders. Comparatively, 45.5% of Allbirds shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Which has preferable valuation & earnings, RCKY or BIRD?

Rocky Brands has higher revenue and earnings than Allbirds. Allbirds is trading at a lower price-to-earnings ratio than Rocky Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rocky Brands	$454.94M	0.37	$10.43M	$1.83	12.30
Allbirds	$182.54M	0.47	-$152.46M	-$11.04	-0.95

Is RCKY or BIRD more profitable?

Rocky Brands has a net margin of 2.94% compared to Allbirds' net margin of -60.43%. Rocky Brands' return on equity of 7.74% beat Allbirds' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rocky Brands	2.94%	7.74%	3.69%
Allbirds	-60.43%	-65.30%	-38.50%

Summary

Rocky Brands beats Allbirds on 12 of the 18 factors compared between the two stocks.