Allbirds (BIRD) Competitors

Allbirds (NASDAQ:BIRD) and Rocky Brands (NASDAQ:RCKY) are both small-cap retail/wholesale companies, but which is the better investment? We will compare the two businesses based on the strength of their community ranking, profitability, media sentiment, valuation, dividends, institutional ownership, earnings, risk and analyst recommendations.

Which has stronger valuation and earnings, BIRD or RCKY?

Rocky Brands has higher revenue and earnings than Allbirds. Allbirds is trading at a lower price-to-earnings ratio than Rocky Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Allbirds	$189.76M	0.21	-$152.46M	-$11.91	-0.43
Rocky Brands	$453.77M	0.29	$10.43M	$1.51	11.71

Do insiders & institutionals have more ownership in BIRD or RCKY?

44.1% of Allbirds shares are owned by institutional investors. Comparatively, 75.1% of Rocky Brands shares are owned by institutional investors. 45.5% of Allbirds shares are owned by company insiders. Comparatively, 5.3% of Rocky Brands shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Do analysts rate BIRD or RCKY?

Allbirds presently has a consensus target price of $12.00, suggesting a potential upside of 136.69%. Rocky Brands has a consensus target price of $20.00, suggesting a potential upside of 13.12%. Given Allbirds' stronger consensus rating and higher probable upside, equities research analysts plainly believe Allbirds is more favorable than Rocky Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Allbirds	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33
Rocky Brands	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Is BIRD or RCKY more profitable?

Rocky Brands has a net margin of 2.94% compared to Allbirds' net margin of -60.43%. Rocky Brands' return on equity of 7.74% beat Allbirds' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Allbirds	-60.43%	-65.30%	-38.50%
Rocky Brands	2.94%	7.74%	3.69%

Does the media refer more to BIRD or RCKY?

In the previous week, Rocky Brands had 2 more articles in the media than Allbirds. MarketBeat recorded 9 mentions for Rocky Brands and 7 mentions for Allbirds. Rocky Brands' average media sentiment score of 1.02 beat Allbirds' score of 0.31 indicating that Rocky Brands is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Allbirds	1 Very Positive mention(s)	1 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Rocky Brands	2 Very Positive mention(s)	0 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Does the MarketBeat Community prefer BIRD or RCKY?

Rocky Brands received 217 more outperform votes than Allbirds when rated by MarketBeat users. Likewise, 55.15% of users gave Rocky Brands an outperform vote while only 30.77% of users gave Allbirds an outperform vote.

Company	Underperform	Outperform
Allbirds	Outperform Votes 24 30.77%	Underperform Votes 54 69.23%
Rocky Brands	Outperform Votes 241 55.15%	Underperform Votes 196 44.85%

Which has more volatility and risk, BIRD or RCKY?

Allbirds has a beta of 1.45, suggesting that its share price is 45% more volatile than the S&P 500. Comparatively, Rocky Brands has a beta of 2.25, suggesting that its share price is 125% more volatile than the S&P 500.

Summary

Rocky Brands beats Allbirds on 14 of the 18 factors compared between the two stocks.