Booking (BKNG) Competitors $5,457.90 -26.87 (-0.49%) Closing price 03:55 PM EasternExtended Trading$5,457.34 -0.56 (-0.01%) As of 04:11 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock BKNG vs. ABNB, EXPE, MAR, AL, CCL, HLT, RCL, TNL, NFLX, and TRIPShould you be buying Booking stock or one of its competitors? The main competitors of Booking include Airbnb (ABNB), Expedia Group (EXPE), Marriott International (MAR), Air Lease (AL), Carnival (CCL), Hilton Worldwide (HLT), Royal Caribbean Cruises (RCL), Travel + Leisure (TNL), Netflix (NFLX), and TripAdvisor (TRIP). Booking vs. Its Competitors Airbnb Expedia Group Marriott International Air Lease Carnival Hilton Worldwide Royal Caribbean Cruises Travel + Leisure Netflix TripAdvisor Booking (NASDAQ:BKNG) and Airbnb (NASDAQ:ABNB) are related large-cap companies, but which is the better investment? We will contrast the two businesses based on the strength of their media sentiment, valuation, analyst recommendations, profitability, earnings, dividends, risk and institutional ownership. Which has higher valuation & earnings, BKNG or ABNB? Booking has higher revenue and earnings than Airbnb. Airbnb is trading at a lower price-to-earnings ratio than Booking, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBooking$23.74B7.45$5.88B$143.7937.96Airbnb$11.10B7.06$2.65B$4.1330.28 Is BKNG or ABNB more profitable? Airbnb has a net margin of 22.67% compared to Booking's net margin of 19.23%. Airbnb's return on equity of 32.19% beat Booking's return on equity.Company Net Margins Return on Equity Return on Assets Booking19.23% -134.19% 24.16% Airbnb 22.67%32.19%11.03% Do analysts prefer BKNG or ABNB? Booking presently has a consensus target price of $5,781.04, indicating a potential upside of 5.92%. Airbnb has a consensus target price of $142.72, indicating a potential upside of 14.12%. Given Airbnb's higher possible upside, analysts plainly believe Airbnb is more favorable than Booking.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Booking 0 Sell rating(s) 10 Hold rating(s) 19 Buy rating(s) 3 Strong Buy rating(s) 2.78Airbnb 5 Sell rating(s) 19 Hold rating(s) 13 Buy rating(s) 2 Strong Buy rating(s) 2.31 Do institutionals & insiders have more ownership in BKNG or ABNB? 92.4% of Booking shares are owned by institutional investors. Comparatively, 80.8% of Airbnb shares are owned by institutional investors. 0.2% of Booking shares are owned by company insiders. Comparatively, 27.9% of Airbnb shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term. Does the media prefer BKNG or ABNB? In the previous week, Airbnb had 36 more articles in the media than Booking. MarketBeat recorded 92 mentions for Airbnb and 56 mentions for Booking. Booking's average media sentiment score of 1.55 beat Airbnb's score of 0.90 indicating that Booking is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Booking 48 Very Positive mention(s) 3 Positive mention(s) 4 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Airbnb 44 Very Positive mention(s) 9 Positive mention(s) 12 Neutral mention(s) 6 Negative mention(s) 0 Very Negative mention(s) Positive Which has more risk and volatility, BKNG or ABNB? Booking has a beta of 1.41, indicating that its stock price is 41% more volatile than the S&P 500. Comparatively, Airbnb has a beta of 1.13, indicating that its stock price is 13% more volatile than the S&P 500. SummaryBooking beats Airbnb on 12 of the 17 factors compared between the two stocks. Get Booking News Delivered to You Automatically Sign up to receive the latest news and ratings for BKNG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding BKNG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart BKNG vs. The Competition Export to ExcelMetricBookingINTERNET COMMERCE IndustryRetail SectorNASDAQ ExchangeMarket Cap$176.89B$73.53B$27.11B$9.81BDividend Yield0.70%2.44%172.80%4.07%P/E Ratio37.9626.6226.2125.56Price / Sales7.4564.8214.81116.64Price / Cash25.89340.9460.7659.48Price / Book-26.577.784.906.13Net Income$5.88B$2.26B$874.58M$264.89M7 Day Performance0.96%1.97%1.57%2.67%1 Month Performance-3.83%5.66%1.22%3.11%1 Year Performance50.16%64.25%18.79%25.14% Booking Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)BKNGBooking4.5422 of 5 stars$5,457.90-0.5%$5,781.04+5.9%+53.5%$176.89B$23.74B37.9624,300Positive NewsABNBAirbnb4.0807 of 5 stars$118.24-9.4%$143.07+21.0%+7.2%$74.03B$11.23B29.857,300Trending NewsAnalyst UpgradeHigh Trading VolumeEXPEExpedia Group4.6814 of 5 stars$183.65-0.8%$189.38+3.1%+60.6%$23.30B$13.69B21.6216,500Trending NewsAnalyst ForecastInsider TradeMARMarriott International4.1116 of 5 stars$260.61-0.8%$280.89+7.8%+22.8%$71.37B$25.69B29.38418,000Positive NewsBuyback AnnouncementALAir Lease4.7905 of 5 stars$55.00+0.4%$59.50+8.2%+31.3%$6.15B$2.73B6.67150News CoveragePositive NewsCCLCarnival4.7609 of 5 stars$28.85-1.3%$30.71+6.4%+105.0%$33.68B$25.97B15.59100,000Positive NewsHLTHilton Worldwide4.2546 of 5 stars$259.85-0.4%$259.19-0.3%+30.1%$61.12B$11.48B39.92181,000Positive NewsRCLRoyal Caribbean Cruises4.9149 of 5 stars$308.16-1.9%$321.10+4.2%+104.6%$83.64B$17.18B23.08106,000Positive NewsAnalyst RevisionTNLTravel + Leisure4.9149 of 5 stars$58.89-1.0%$62.30+5.8%+44.2%$3.82B$3.86B10.1519,000Positive NewsDividend AnnouncementInsider TradeNFLXNetflix4.1229 of 5 stars$1,171.83-0.6%$1,297.66+10.7%+86.0%$497.78B$39.00B49.9114,000Trending NewsAnalyst ForecastTRIPTripAdvisor3.59 of 5 stars$16.12-2.2%$17.39+7.9%+32.7%$2.28B$1.84B43.522,860 Related Companies and Tools Related Companies ABNB Competitors EXPE Competitors MAR Competitors AL Competitors CCL Competitors HLT Competitors RCL Competitors TNL Competitors NFLX Competitors TRIP Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:BKNG) was last updated on 8/15/2025 by MarketBeat.com Staff From Our PartnersTrump’s national nightmare is herePorter Stansberry and Jeff Brown say a new U.S. national emergency is already underway — and it could trigger ...Porter & Company | SponsoredAlex’s “Next Magnificent Seven” stocksThe original “Magnificent Seven” turned $7K into $1.18 million. 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