Booking (BKNG) Competitors $5,327.58 +34.27 (+0.65%) As of 01:59 PM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock BKNG vs. NFLX, EXPE, TRIP, GRPN, FLWS, PETS, PRTS, AMZN, XPO, and MMYTShould you be buying Booking stock or one of its competitors? The main competitors of Booking include Netflix (NFLX), Expedia Group (EXPE), Tripadvisor (TRIP), Groupon (GRPN), 1-800-FLOWERS.COM (FLWS), PetMed Express (PETS), CarParts.com (PRTS), Amazon.com (AMZN), XPO (XPO), and MakeMyTrip (MMYT). Booking vs. Netflix Expedia Group Tripadvisor Groupon 1-800-FLOWERS.COM PetMed Express CarParts.com Amazon.com XPO MakeMyTrip Booking (NASDAQ:BKNG) and Netflix (NASDAQ:NFLX) are both large-cap retail/wholesale companies, but which is the better business? We will compare the two businesses based on the strength of their earnings, analyst recommendations, dividends, institutional ownership, community ranking, media sentiment, valuation, profitability and risk. Is BKNG or NFLX more profitable? Booking has a net margin of 24.78% compared to Netflix's net margin of 22.34%. Netflix's return on equity of 38.32% beat Booking's return on equity.Company Net Margins Return on Equity Return on Assets Booking24.78% -159.34% 22.77% Netflix 22.34%38.32%17.09% Does the media prefer BKNG or NFLX? In the previous week, Netflix had 120 more articles in the media than Booking. MarketBeat recorded 160 mentions for Netflix and 40 mentions for Booking. Booking's average media sentiment score of 1.38 beat Netflix's score of 0.79 indicating that Booking is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Booking 27 Very Positive mention(s) 1 Positive mention(s) 11 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Netflix 81 Very Positive mention(s) 22 Positive mention(s) 41 Neutral mention(s) 9 Negative mention(s) 1 Very Negative mention(s) Positive Which has more volatility & risk, BKNG or NFLX? Booking has a beta of 1.42, suggesting that its share price is 42% more volatile than the S&P 500. Comparatively, Netflix has a beta of 1.58, suggesting that its share price is 58% more volatile than the S&P 500. Which has higher earnings and valuation, BKNG or NFLX? Netflix has higher revenue and earnings than Booking. Booking is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBooking$24.09B7.15$5.88B$160.7432.93Netflix$40.17B12.66$8.71B$21.1656.46 Do analysts rate BKNG or NFLX? Booking currently has a consensus price target of $5,299.29, suggesting a potential upside of 0.11%. Netflix has a consensus price target of $1,102.79, suggesting a potential downside of 7.69%. Given Booking's higher probable upside, analysts plainly believe Booking is more favorable than Netflix.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Booking 0 Sell rating(s) 10 Hold rating(s) 19 Buy rating(s) 2 Strong Buy rating(s) 2.74Netflix 0 Sell rating(s) 10 Hold rating(s) 25 Buy rating(s) 2 Strong Buy rating(s) 2.78 Does the MarketBeat Community prefer BKNG or NFLX? Netflix received 1107 more outperform votes than Booking when rated by MarketBeat users. However, 71.70% of users gave Booking an outperform vote while only 65.02% of users gave Netflix an outperform vote. CompanyUnderperformOutperformBookingOutperform Votes186771.70% Underperform Votes73728.30% NetflixOutperform Votes297465.02% Underperform Votes160034.98% Do insiders & institutionals believe in BKNG or NFLX? 92.4% of Booking shares are owned by institutional investors. Comparatively, 80.9% of Netflix shares are owned by institutional investors. 0.1% of Booking shares are owned by company insiders. Comparatively, 1.8% of Netflix shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term. SummaryNetflix beats Booking on 11 of the 18 factors compared between the two stocks. Get Booking News Delivered to You Automatically Sign up to receive the latest news and ratings for BKNG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart BKNG vs. The Competition Export to ExcelMetricBookingTransportation services IndustryRetail SectorNASDAQ ExchangeMarket Cap$172.81B$12.61B$25.04B$8.39BDividend Yield0.71%4.44%169.79%4.10%P/E Ratio30.5918.7924.1819.71Price / Sales7.153.063.96117.39Price / Cash23.7225.8519.4134.62Price / Book-43.583.386.114.50Net Income$5.88B$467.60M$784.05M$248.18M7 Day Performance1.06%-2.01%-2.01%0.20%1 Month Performance15.12%7.53%9.09%12.37%1 Year Performance38.38%-11.19%7.21%7.04% Booking Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)BKNGBooking4.3468 of 5 stars$5,327.58+0.6%$5,299.29-0.5%+38.5%$173.20B$24.09B30.7624,300Positive NewsNFLXNetflix3.8396 of 5 stars$1,186.96+3.1%$1,084.91-8.6%+83.6%$505.03B$40.17B59.8412,800Trending NewsAnalyst ForecastAnalyst RevisionEXPEExpedia Group4.7671 of 5 stars$167.56-1.0%$186.35+11.2%+42.6%$21.59B$13.69B18.5116,500TRIPTripadvisor4.1925 of 5 stars$15.29-2.7%$17.25+12.9%-25.6%$2.14B$1.84B764.133,100Insider TradeGRPNGroupon3.2618 of 5 stars$26.01+3.1%$18.75-27.9%+55.5%$1.04B$492.56M51.073,680Analyst DowngradeFLWS1-800-FLOWERS.COM2.5934 of 5 stars$4.79-1.1%$7.50+56.7%-53.4%$304.33M$1.76B-43.504,700Positive NewsInsider TradeHigh Trading VolumePETSPetMed Express0.6199 of 5 stars$3.76-0.4%$3.35-11.0%-12.8%$77.67M$247.01M376.38210PRTSCarParts.com3.5379 of 5 stars$0.76-3.7%$1.93+154.1%-23.0%$44.51M$588.85M-1.411,530Analyst UpgradeGap DownAMZNAmazon.com4.8639 of 5 stars$205.39-2.3%$244.09+18.8%+9.8%$2.18T$650.31B37.131,541,000Trending NewsInsider TradeXPOXPO4.137 of 5 stars$126.77-0.7%$133.68+5.5%+12.7%$14.94B$8.01B39.2623,000Positive NewsMMYTMakeMyTrip3.4079 of 5 stars$107.31+2.1%$127.50+18.8%+23.1%$11.78B$935.76M58.323,340 Related Companies and Tools Related Companies NFLX Competitors EXPE Competitors TRIP Competitors GRPN Competitors FLWS Competitors PETS Competitors PRTS Competitors AMZN Competitors XPO Competitors MMYT Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:BKNG) was last updated on 5/22/2025 by MarketBeat.com Staff From Our PartnersJuly 2025 Rule Change to Impact Retirement InvestorsThere's a massive change from a new rule going into effect this July. And it's one the Big Banks are alread...Premier Gold Co | SponsoredElon’s 2025 Silver Crisis (What It Means for You)Elon Musk is back in the spotlight—this time for fueling a global scramble for silver. Tesla's relentless p...GoldenCrest Metals | SponsoredElon’s backup plan for AIElon knows the future isn’t about smarter AI — it’s about powering it. And this new technology is quietly b...True Market Insiders | SponsoredEveryone’s watching Nvidia right now. Here’s why I’m excited.So, unless you’ve been living under a rock, you probably saw the news… Nvidia just signed a $7 BILLION deal...Timothy Sykes | SponsoredWhite House to reset Social Security?Elon Musk's parting DOGE gift looks set to shock America... A single announcement by July 22nd could soon b...Altimetry | SponsoredThe Robotics Revolution has arrived … and one $7 stock could take off as a result.Robots aren't coming to America in 2025. They are already here. Oxford Economics says, "The Robotics Rev...Weiss Ratings | SponsoredPrepare now for May 31 eventPrepare now for May 31 event Circle May 31 on your calendar This man grew up in a trailer in New Mexico. To...Stansberry Research | SponsoredURGENT: Someone's Moving Gold Out of London...People who don’t understand the gold market are about to lose a lot of money. Unfortunately, most so-called “g...Golden Portfolio | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added five stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding Booking Holdings Inc. Please log in to your account or sign up in order to add this asset to your watchlist. Share Booking With A Colleague Link copied to clipboard. Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Email Address Required Your Password: Password Required Log In or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Please enter your email address. Please enter a valid email address Choose a Password: Please enter your password. Your password must be at least 8 characters long and contain at least 1 number, 1 letter, and 1 special character. Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Buy BKNG Stock Free BKNG Stock Alerts