Booking (BKNG) Competitors $5,466.28 -21.70 (-0.40%) Closing price 04:00 PM EasternExtended Trading$5,430.00 -36.28 (-0.66%) As of 05:27 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock BKNG vs. NFLX, EXPE, TRIP, GRPN, FLWS, PETS, PRTS, AMZN, XPO, and MMYTShould you be buying Booking stock or one of its competitors? The main competitors of Booking include Netflix (NFLX), Expedia Group (EXPE), Tripadvisor (TRIP), Groupon (GRPN), 1-800-FLOWERS.COM (FLWS), PetMed Express (PETS), CarParts.com (PRTS), Amazon.com (AMZN), XPO (XPO), and MakeMyTrip (MMYT). Booking vs. Its Competitors Netflix Expedia Group Tripadvisor Groupon 1-800-FLOWERS.COM PetMed Express CarParts.com Amazon.com XPO MakeMyTrip Booking (NASDAQ:BKNG) and Netflix (NASDAQ:NFLX) are both large-cap retail/wholesale companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, institutional ownership, earnings, valuation, media sentiment, dividends, analyst recommendations, community ranking and risk. Does the media prefer BKNG or NFLX? In the previous week, Netflix had 60 more articles in the media than Booking. MarketBeat recorded 123 mentions for Netflix and 63 mentions for Booking. Booking's average media sentiment score of 1.29 beat Netflix's score of 1.17 indicating that Booking is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Booking 43 Very Positive mention(s) 8 Positive mention(s) 7 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Netflix 99 Very Positive mention(s) 10 Positive mention(s) 9 Neutral mention(s) 1 Negative mention(s) 1 Very Negative mention(s) Positive Do institutionals & insiders hold more shares of BKNG or NFLX? 92.4% of Booking shares are held by institutional investors. Comparatively, 80.9% of Netflix shares are held by institutional investors. 0.2% of Booking shares are held by company insiders. Comparatively, 1.4% of Netflix shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term. Do analysts rate BKNG or NFLX? Booking presently has a consensus price target of $5,388.37, suggesting a potential downside of 1.30%. Netflix has a consensus price target of $1,149.91, suggesting a potential downside of 6.17%. Given Booking's higher possible upside, analysts plainly believe Booking is more favorable than Netflix.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Booking 0 Sell rating(s) 10 Hold rating(s) 19 Buy rating(s) 2 Strong Buy rating(s) 2.74Netflix 0 Sell rating(s) 10 Hold rating(s) 25 Buy rating(s) 2 Strong Buy rating(s) 2.78 Does the MarketBeat Community favor BKNG or NFLX? Netflix received 1109 more outperform votes than Booking when rated by MarketBeat users. However, 71.68% of users gave Booking an outperform vote while only 65.03% of users gave Netflix an outperform vote. CompanyUnderperformOutperformBookingOutperform Votes186871.68% Underperform Votes73828.32% NetflixOutperform Votes297765.03% Underperform Votes160134.97% Is BKNG or NFLX more profitable? Booking has a net margin of 24.78% compared to Netflix's net margin of 22.34%. Netflix's return on equity of 38.32% beat Booking's return on equity.Company Net Margins Return on Equity Return on Assets Booking24.78% -159.34% 22.77% Netflix 22.34%38.32%17.09% Which has preferable earnings & valuation, BKNG or NFLX? Netflix has higher revenue and earnings than Booking. Booking is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBooking$24.09B7.38$5.88B$160.7433.96Netflix$40.17B12.98$8.71B$21.1657.91 Which has more volatility and risk, BKNG or NFLX? Booking has a beta of 1.41, meaning that its stock price is 41% more volatile than the S&P 500. Comparatively, Netflix has a beta of 1.59, meaning that its stock price is 59% more volatile than the S&P 500. SummaryNetflix beats Booking on 11 of the 18 factors compared between the two stocks. Get Booking News Delivered to You Automatically Sign up to receive the latest news and ratings for BKNG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart BKNG vs. The Competition Export to ExcelMetricBookingTransportation services IndustryRetail SectorNASDAQ ExchangeMarket Cap$177.74B$13.05B$25.45B$8.66BDividend Yield0.68%3.61%168.51%4.19%P/E Ratio31.5716.0224.9120.16Price / Sales7.383.254.49159.47Price / Cash23.7225.8519.4134.64Price / Book-44.953.516.304.74Net Income$5.88B$467.60M$784.05M$247.80M7 Day Performance-1.76%3.15%1.81%2.77%1 Month Performance7.34%13.53%7.16%10.14%1 Year Performance44.09%-5.89%23.31%15.42% Booking Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)BKNGBooking4.0864 of 5 stars$5,466.28-0.4%$5,388.37-1.4%+44.9%$177.87B$24.09B31.5924,300Trending NewsAnalyst ForecastAnalyst RevisionNFLXNetflix4.193 of 5 stars$1,250.66+0.9%$1,149.91-8.1%+86.8%$532.24B$40.17B63.0712,800Positive NewsInsider TradeEXPEExpedia Group4.4296 of 5 stars$174.15+2.5%$186.35+7.0%+41.1%$22.14B$13.79B19.2416,500Positive NewsTRIPTripadvisor3.8796 of 5 stars$14.25-1.3%$17.27+21.2%-22.7%$2.02B$1.84B712.863,100Positive NewsGRPNGroupon3.3947 of 5 stars$32.22-1.0%$23.25-27.8%+127.7%$1.28B$486.66M63.183,680FLWS1-800-FLOWERS.COM2.4688 of 5 stars$5.08+3.5%$7.50+47.6%-47.0%$322.91M$1.71B-46.184,700News CoveragePositive NewsInsider TradePETSPetMed Express0.9249 of 5 stars$3.98+1.0%$3.35-15.8%-0.2%$82.21M$247.01M398.40210News CoverageGap DownPRTSCarParts.com3.8822 of 5 stars$0.91+3.6%$1.93+112.5%-12.1%$53.22M$569.94M-1.691,530Positive NewsAMZNAmazon.com4.8475 of 5 stars$210.89+1.8%$244.89+16.1%+16.3%$2.24T$650.31B38.141,541,000Trending NewsXPOXPO4.3301 of 5 stars$118.64+3.2%$134.11+13.0%+15.2%$13.98B$8.01B36.7323,000Analyst ForecastMMYTMakeMyTrip3.7217 of 5 stars$100.76-1.4%$127.50+26.5%+23.7%$11.06B$978.34M54.763,340 Related Companies and Tools Related Companies NFLX Competitors EXPE Competitors TRIP Competitors GRPN Competitors FLWS Competitors PETS Competitors PRTS Competitors AMZN Competitors XPO Competitors MMYT Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:BKNG) was last updated on 6/11/2025 by MarketBeat.com Staff From Our PartnersMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredElon’s NEXT Big IPO?Cancel your internet TODAY!? 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