Booking (BKNG) Competitors $5,121.94 -9.29 (-0.18%) As of 10:23 AM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock BKNG vs. ABNB, EXPE, MAR, AL, CCL, HLT, RCL, TNL, NFLX, and TRIPShould you be buying Booking stock or one of its competitors? The main competitors of Booking include Airbnb (ABNB), Expedia Group (EXPE), Marriott International (MAR), Air Lease (AL), Carnival (CCL), Hilton Worldwide (HLT), Royal Caribbean Cruises (RCL), Travel + Leisure (TNL), Netflix (NFLX), and TripAdvisor (TRIP). Booking vs. Its Competitors Airbnb Expedia Group Marriott International Air Lease Carnival Hilton Worldwide Royal Caribbean Cruises Travel + Leisure Netflix TripAdvisor Airbnb (NASDAQ:ABNB) and Booking (NASDAQ:BKNG) are related large-cap companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, media sentiment, valuation, institutional ownership, earnings, profitability, risk and analyst recommendations. Which has more volatility and risk, ABNB or BKNG? Airbnb has a beta of 1.1, suggesting that its share price is 10% more volatile than the S&P 500. Comparatively, Booking has a beta of 1.35, suggesting that its share price is 35% more volatile than the S&P 500. Is ABNB or BKNG more profitable? Airbnb has a net margin of 22.67% compared to Booking's net margin of 19.23%. Airbnb's return on equity of 32.19% beat Booking's return on equity.Company Net Margins Return on Equity Return on Assets Airbnb22.67% 32.19% 11.03% Booking 19.23%-134.19%24.16% Does the media refer more to ABNB or BKNG? In the previous week, Booking had 25 more articles in the media than Airbnb. MarketBeat recorded 58 mentions for Booking and 33 mentions for Airbnb. Booking's average media sentiment score of 1.26 beat Airbnb's score of 0.97 indicating that Booking is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Airbnb 21 Very Positive mention(s) 2 Positive mention(s) 8 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Booking 36 Very Positive mention(s) 15 Positive mention(s) 5 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Which has higher earnings & valuation, ABNB or BKNG? Booking has higher revenue and earnings than Airbnb. Airbnb is trading at a lower price-to-earnings ratio than Booking, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAirbnb$11.10B6.70$2.65B$4.1328.98Booking$25.03B6.66$5.88B$143.7935.78 Do analysts prefer ABNB or BKNG? Airbnb currently has a consensus target price of $141.81, indicating a potential upside of 18.49%. Booking has a consensus target price of $5,808.81, indicating a potential upside of 12.90%. Given Airbnb's higher possible upside, equities research analysts plainly believe Airbnb is more favorable than Booking.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Airbnb 5 Sell rating(s) 19 Hold rating(s) 11 Buy rating(s) 3 Strong Buy rating(s) 2.32Booking 0 Sell rating(s) 11 Hold rating(s) 19 Buy rating(s) 3 Strong Buy rating(s) 2.76 Do insiders and institutionals believe in ABNB or BKNG? 80.8% of Airbnb shares are held by institutional investors. Comparatively, 92.4% of Booking shares are held by institutional investors. 27.9% of Airbnb shares are held by insiders. Comparatively, 0.2% of Booking shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth. SummaryBooking beats Airbnb on 11 of the 16 factors compared between the two stocks. Get Booking News Delivered to You Automatically Sign up to receive the latest news and ratings for BKNG and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding BKNG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart BKNG vs. The Competition Export to ExcelMetricBookingINTERNET COMMERCE IndustryRetail SectorNASDAQ ExchangeMarket Cap$166.75B$77.02B$27.63B$10.54BDividend Yield0.71%1.18%172.50%4.71%P/E Ratio35.7829.3719.6527.61Price / Sales6.6634.299.30201.06Price / Cash24.91352.9162.9361.55Price / Book-42.369.445.156.76Net Income$5.88B$2.25B$911.70M$275.88M7 Day Performance-5.15%-0.01%-1.04%2.81%1 Month Performance-7.66%4.16%0.66%9.24%1 Year Performance19.88%57.08%15.32%35.42% Booking Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)BKNGBooking4.6689 of 5 stars$5,121.95-0.2%$5,808.81+13.4%+21.2%$166.00B$25.03B35.6224,300Positive NewsAnalyst ForecastABNBAirbnb3.9648 of 5 stars$121.33-0.8%$141.81+16.9%-9.4%$75.43B$11.10B29.397,300Analyst ForecastEXPEExpedia Group4.1934 of 5 stars$216.92-0.5%$208.96-3.7%+39.8%$26.80B$13.69B26.5516,500Analyst ForecastMARMarriott International4.0301 of 5 stars$265.53+1.5%$281.26+5.9%+4.4%$72.08B$25.10B29.94418,000Analyst ForecastALAir Lease4.9464 of 5 stars$63.600.0%$60.29-5.2%+48.1%$7.11B$2.73B7.72150Analyst ForecastShort Interest ↓CCLCarnival4.9239 of 5 stars$28.80+1.5%$32.90+14.3%+53.3%$33.63B$25.02B15.00100,000Trending NewsAnalyst UpgradeHLTHilton Worldwide4.3485 of 5 stars$258.88+0.8%$265.88+2.7%+11.1%$60.85B$11.17B39.74181,000Positive NewsAnalyst ForecastRCLRoyal Caribbean Cruises4.7799 of 5 stars$319.06+1.0%$326.95+2.5%+68.0%$86.59B$16.48B23.90106,000Positive NewsAnalyst ForecastTNLTravel + Leisure4.8275 of 5 stars$61.45+2.3%$62.30+1.4%+32.2%$3.99B$3.86B10.6019,000Analyst ForecastNFLXNetflix4.5045 of 5 stars$1,161.47-0.8%$1,334.03+14.9%+68.2%$493.55B$39.00B49.4914,000Trending NewsAnalyst UpgradeAnalyst RevisionTRIPTripAdvisor3.7266 of 5 stars$15.79+0.4%$17.03+7.8%+7.7%$1.83B$1.84B32.892,860Analyst Forecast Related Companies and Tools Related Companies ABNB Competitors EXPE Competitors MAR Competitors AL Competitors CCL Competitors HLT Competitors RCL Competitors TNL Competitors NFLX Competitors TRIP Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:BKNG) was last updated on 10/9/2025 by MarketBeat.com Staff From Our PartnersBitcoin grabs headlines, but smart money likes this tokenBitcoin grabs headlines, but smart money likes this token My research team has identified the token positio...Crypto 101 Media | SponsoredBuilding The Infrastructure for the Coming Financial ResetWhile China pushes nearly $1 trillion through its new digital currency, one emerging company is quietly buildi...Intellistake | SponsoredMagnificent 7 being replaced by the “Hidden 7”?BULLISH: It's time to buy this 'hidden' AI stock An award-winning stock-rating system has turned BULLISH on...Chaikin Analytics | SponsoredCapital Gains Tax Strategies for SeniorsCapital gains taxes can take a bite out of your retirement income—unless you have a smart strategy. 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