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Booking (BKNG) Competitors

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$5,632.27 -17.73 (-0.31%)
Closing price 07/25/2025 04:00 PM Eastern
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$5,636.02 +3.75 (+0.07%)
As of 07/25/2025 07:41 PM Eastern
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BKNG vs. ABNB, EXPE, MAR, AL, CCL, HLT, RCL, TNL, NFLX, and TRIP

Should you be buying Booking stock or one of its competitors? The main competitors of Booking include Airbnb (ABNB), Expedia Group (EXPE), Marriott International (MAR), Air Lease (AL), Carnival (CCL), Hilton Worldwide (HLT), Royal Caribbean Cruises (RCL), Travel + Leisure (TNL), Netflix (NFLX), and TripAdvisor (TRIP).

Booking vs. Its Competitors

Booking (NASDAQ:BKNG) and Airbnb (NASDAQ:ABNB) are related large-cap companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, analyst recommendations, profitability, media sentiment, valuation, institutional ownership, earnings and dividends.

92.4% of Booking shares are owned by institutional investors. Comparatively, 80.8% of Airbnb shares are owned by institutional investors. 0.2% of Booking shares are owned by insiders. Comparatively, 27.9% of Airbnb shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Booking has higher revenue and earnings than Airbnb. Booking is trading at a lower price-to-earnings ratio than Airbnb, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Booking$23.74B7.72$5.88B$160.7435.04
Airbnb$11.23B7.88$2.65B$3.9635.68

Airbnb has a net margin of 22.60% compared to Booking's net margin of 22.58%. Airbnb's return on equity of 30.91% beat Booking's return on equity.

Company Net Margins Return on Equity Return on Assets
Booking22.58% -143.67% 23.29%
Airbnb 22.60%30.91%10.74%

Booking has a beta of 1.4, indicating that its share price is 40% more volatile than the S&P 500. Comparatively, Airbnb has a beta of 1.13, indicating that its share price is 13% more volatile than the S&P 500.

In the previous week, Booking had 12 more articles in the media than Airbnb. MarketBeat recorded 50 mentions for Booking and 38 mentions for Airbnb. Booking's average media sentiment score of 1.19 beat Airbnb's score of 1.02 indicating that Booking is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Booking
34 Very Positive mention(s)
6 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Airbnb
21 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
2 Very Negative mention(s)
Positive

Booking currently has a consensus price target of $5,454.26, suggesting a potential downside of 3.16%. Airbnb has a consensus price target of $141.50, suggesting a potential upside of 0.13%. Given Airbnb's higher possible upside, analysts clearly believe Airbnb is more favorable than Booking.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Booking
0 Sell rating(s)
10 Hold rating(s)
19 Buy rating(s)
3 Strong Buy rating(s)
2.78
Airbnb
5 Sell rating(s)
17 Hold rating(s)
13 Buy rating(s)
2 Strong Buy rating(s)
2.32

Summary

Booking beats Airbnb on 11 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BKNG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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BKNG vs. The Competition

MetricBookingINTERNET COMMERCE IndustryRetail SectorNASDAQ Exchange
Market Cap$183.85B$74.76B$26.98B$9.50B
Dividend Yield0.68%2.32%177.04%4.01%
P/E Ratio35.0434.3830.7420.06
Price / Sales7.7225.886.4989.33
Price / Cash26.85280.4152.3158.56
Price / Book-46.377.835.695.87
Net Income$5.88B$2.26B$880.44M$258.55M
7 Day Performance-1.24%2.52%2.33%3.73%
1 Month Performance0.65%13.19%7.10%11.75%
1 Year Performance52.18%87.26%25.92%18.02%

Booking Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BKNG
Booking
4.3891 of 5 stars
$5,632.27
-0.3%
$5,454.26
-3.2%
+53.9%$183.85B$23.74B35.0424,300Positive News
Upcoming Earnings
Analyst Forecast
Analyst Revision
ABNB
Airbnb
3.3772 of 5 stars
$141.80
+1.4%
$141.50
-0.2%
+0.9%$88.83B$11.10B35.817,300Trending News
Insider Trade
Analyst Revision
EXPE
Expedia Group
4.6996 of 5 stars
$191.18
-0.5%
$188.92
-1.2%
+50.0%$24.30B$13.79B22.5416,500Positive News
Analyst Forecast
MAR
Marriott International
4.5973 of 5 stars
$273.82
+0.1%
$276.90
+1.1%
+19.4%$75.03B$25.10B31.20418,000Positive News
AL
Air Lease
4.7965 of 5 stars
$58.04
-0.6%
$59.29
+2.2%
+20.3%$6.49B$2.81B10.15150Positive News
CCL
Carnival
4.6093 of 5 stars
$29.94
-2.6%
$30.35
+1.4%
+74.0%$35.00B$25.02B16.21100,000Trending News
Analyst Forecast
Analyst Revision
HLT
Hilton Worldwide
3.98 of 5 stars
$267.79
+0.4%
$258.56
-3.4%
+28.2%$63.70B$11.17B42.27181,000Trending News
Earnings Report
Dividend Announcement
Analyst Forecast
RCL
Royal Caribbean Cruises
4.4045 of 5 stars
$351.89
-0.3%
$311.05
-11.6%
+132.0%$95.59B$16.48B29.24106,000Positive News
Upcoming Earnings
Analyst Forecast
Analyst Revision
TNL
Travel + Leisure
4.8488 of 5 stars
$62.56
+1.1%
$62.27
-0.5%
+39.4%$4.16B$3.86B10.4619,000Trending News
Earnings Report
Analyst Forecast
Insider Trade
NFLX
Netflix
4.2499 of 5 stars
$1,176.26
0.0%
$1,297.66
+10.3%
+86.2%$499.92B$41.69B50.1314,000Trending News
Analyst Upgrade
TRIP
TripAdvisor
3.4432 of 5 stars
$18.17
-0.4%
$17.40
-4.2%
+1.2%$2.58B$1.84B49.092,860Trending News

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This page (NASDAQ:BKNG) was last updated on 7/26/2025 by MarketBeat.com Staff
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