Booking (BKNG) Competitors $5,101.43 +2.15 (+0.04%) Closing price 05/1/2025 04:00 PM EasternExtended Trading$5,114.58 +13.14 (+0.26%) As of 06:23 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock BKNG vs. NFLX, EXPE, TRIP, GRPN, FLWS, PETS, PRTS, AMZN, MMYT, and XPOShould you be buying Booking stock or one of its competitors? The main competitors of Booking include Netflix (NFLX), Expedia Group (EXPE), Tripadvisor (TRIP), Groupon (GRPN), 1-800-FLOWERS.COM (FLWS), PetMed Express (PETS), CarParts.com (PRTS), Amazon.com (AMZN), MakeMyTrip (MMYT), and XPO (XPO). Booking vs. Netflix Expedia Group Tripadvisor Groupon 1-800-FLOWERS.COM PetMed Express CarParts.com Amazon.com MakeMyTrip XPO Booking (NASDAQ:BKNG) and Netflix (NASDAQ:NFLX) are both large-cap retail/wholesale companies, but which is the better business? We will compare the two businesses based on the strength of their analyst recommendations, profitability, dividends, earnings, valuation, community ranking, institutional ownership, media sentiment and risk. Which has more risk & volatility, BKNG or NFLX? Booking has a beta of 1.37, meaning that its stock price is 37% more volatile than the S&P 500. Comparatively, Netflix has a beta of 1.55, meaning that its stock price is 55% more volatile than the S&P 500. Do insiders and institutionals have more ownership in BKNG or NFLX? 92.4% of Booking shares are owned by institutional investors. Comparatively, 80.9% of Netflix shares are owned by institutional investors. 0.1% of Booking shares are owned by company insiders. Comparatively, 1.8% of Netflix shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term. Does the media refer more to BKNG or NFLX? In the previous week, Netflix had 22 more articles in the media than Booking. MarketBeat recorded 95 mentions for Netflix and 73 mentions for Booking. Netflix's average media sentiment score of 0.86 beat Booking's score of 0.77 indicating that Netflix is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Booking 33 Very Positive mention(s) 6 Positive mention(s) 14 Neutral mention(s) 2 Negative mention(s) 3 Very Negative mention(s) Positive Netflix 57 Very Positive mention(s) 10 Positive mention(s) 13 Neutral mention(s) 7 Negative mention(s) 2 Very Negative mention(s) Positive Does the MarketBeat Community favor BKNG or NFLX? Netflix received 1102 more outperform votes than Booking when rated by MarketBeat users. However, 71.70% of users gave Booking an outperform vote while only 65.02% of users gave Netflix an outperform vote. CompanyUnderperformOutperformBookingOutperform Votes186771.70% Underperform Votes73728.30% NetflixOutperform Votes296965.02% Underperform Votes159734.98% Is BKNG or NFLX more profitable? Booking has a net margin of 24.78% compared to Netflix's net margin of 22.34%. Netflix's return on equity of 38.32% beat Booking's return on equity.Company Net Margins Return on Equity Return on Assets Booking24.78% -159.34% 22.77% Netflix 22.34%38.32%17.09% Do analysts rate BKNG or NFLX? Booking currently has a consensus price target of $5,262.41, suggesting a potential upside of 3.16%. Netflix has a consensus price target of $1,072.12, suggesting a potential downside of 5.41%. Given Booking's higher possible upside, equities research analysts clearly believe Booking is more favorable than Netflix.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Booking 0 Sell rating(s) 10 Hold rating(s) 20 Buy rating(s) 2 Strong Buy rating(s) 2.75Netflix 0 Sell rating(s) 9 Hold rating(s) 27 Buy rating(s) 2 Strong Buy rating(s) 2.82 Which has stronger valuation and earnings, BKNG or NFLX? Netflix has higher revenue and earnings than Booking. Booking is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBooking$23.74B7.01$5.88B$160.7431.74Netflix$40.17B12.01$8.71B$21.1653.57 SummaryNetflix beats Booking on 12 of the 18 factors compared between the two stocks. Get Booking News Delivered to You Automatically Sign up to receive the latest news and ratings for BKNG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart BKNG vs. The Competition Export to ExcelMetricBookingTransportation services IndustryRetail SectorNASDAQ ExchangeMarket Cap$166.45B$11.97B$24.12B$7.93BDividend Yield0.78%4.90%170.04%4.22%P/E Ratio29.4816.5922.6818.54Price / Sales7.012.604.25103.30Price / Cash23.7225.8519.4134.62Price / Book-42.003.225.764.25Net Income$5.88B$467.60M$786.75M$248.18M7 Day Performance5.66%-1.61%0.62%1.25%1 Month Performance8.87%-1.37%-2.09%3.76%1 Year Performance49.36%-6.33%3.37%5.28% Booking Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)BKNGBooking4.0706 of 5 stars$5,101.43+0.0%$5,262.41+3.2%+49.4%$166.45B$23.74B29.4824,300Earnings ReportAnalyst ForecastAnalyst RevisionNFLXNetflix4.0613 of 5 stars$1,106.81+0.5%$1,072.12-3.1%+105.4%$470.58B$40.17B55.7612,800Insider TradeEXPEExpedia Group4.9674 of 5 stars$160.27+0.1%$191.39+19.4%+18.6%$20.64B$13.69B17.7016,500Upcoming EarningsPositive NewsTRIPTripadvisor4.4722 of 5 stars$12.76+0.2%$17.29+35.5%-51.8%$1.79B$1.84B636.573,100Upcoming EarningsGRPNGroupon2.5074 of 5 stars$18.20-8.5%$17.75-2.4%+65.2%$722.37M$492.56M35.583,680Upcoming EarningsAnalyst ForecastAnalyst RevisionHigh Trading VolumeFLWS1-800-FLOWERS.COM2.2038 of 5 stars$5.36-2.6%$7.50+40.1%-38.2%$340.14M$1.76B-48.624,700Upcoming EarningsShort Interest ↑Positive NewsGap DownPETSPetMed Express0.596 of 5 stars$3.45-1.4%$3.35-2.9%-12.1%$71.26M$247.01M345.35210News CoveragePRTSCarParts.com3.3218 of 5 stars$1.03+3.9%$1.93+88.6%-23.0%$59.75M$588.85M-1.901,530News CoveragePositive NewsAMZNAmazon.com4.8873 of 5 stars$187.02-1.0%$246.73+31.9%+6.3%$1.98T$637.96B33.791,541,000Earnings ReportAnalyst ForecastGap UpMMYTMakeMyTrip3.063 of 5 stars$104.20-3.2%$122.50+17.6%+59.3%$11.46B$935.76M56.713,340Short Interest ↓Positive NewsXPOXPO4.6824 of 5 stars$97.35+1.0%$139.63+43.4%-2.5%$11.45B$8.07B30.0923,000Earnings ReportAnalyst Forecast Related Companies and Tools Related Companies NFLX Competitors EXPE Competitors TRIP Competitors GRPN Competitors FLWS Competitors PETS Competitors PRTS Competitors AMZN Competitors MMYT Competitors XPO Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:BKNG) was last updated on 5/2/2025 by MarketBeat.com Staff From Our PartnersThe next market Nvidia is positioned to dominate …Robots — built by Nvidia. 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