Booking (BKNG) Competitors $5,585.86 +2.91 (+0.05%) Closing price 09/4/2025 04:00 PM EasternExtended Trading$5,583.00 -2.86 (-0.05%) As of 07:32 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock BKNG vs. ABNB, EXPE, MAR, AL, CCL, HLT, RCL, TNL, NFLX, and TRIPShould you be buying Booking stock or one of its competitors? The main competitors of Booking include Airbnb (ABNB), Expedia Group (EXPE), Marriott International (MAR), Air Lease (AL), Carnival (CCL), Hilton Worldwide (HLT), Royal Caribbean Cruises (RCL), Travel + Leisure (TNL), Netflix (NFLX), and TripAdvisor (TRIP). Booking vs. Its Competitors Airbnb Expedia Group Marriott International Air Lease Carnival Hilton Worldwide Royal Caribbean Cruises Travel + Leisure Netflix TripAdvisor Booking (NASDAQ:BKNG) and Airbnb (NASDAQ:ABNB) are related large-cap companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, risk, analyst recommendations, profitability, earnings, media sentiment, institutional ownership and valuation. Which has more volatility & risk, BKNG or ABNB? Booking has a beta of 1.39, indicating that its share price is 39% more volatile than the S&P 500. Comparatively, Airbnb has a beta of 1.13, indicating that its share price is 13% more volatile than the S&P 500. Do insiders and institutionals have more ownership in BKNG or ABNB? 92.4% of Booking shares are owned by institutional investors. Comparatively, 80.8% of Airbnb shares are owned by institutional investors. 0.2% of Booking shares are owned by company insiders. Comparatively, 27.9% of Airbnb shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth. Does the media refer more to BKNG or ABNB? In the previous week, Booking had 15 more articles in the media than Airbnb. MarketBeat recorded 46 mentions for Booking and 31 mentions for Airbnb. Booking's average media sentiment score of 1.39 beat Airbnb's score of 1.13 indicating that Booking is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Booking 36 Very Positive mention(s) 5 Positive mention(s) 4 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Airbnb 22 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Positive Is BKNG or ABNB more profitable? Airbnb has a net margin of 22.67% compared to Booking's net margin of 19.23%. Airbnb's return on equity of 32.19% beat Booking's return on equity.Company Net Margins Return on Equity Return on Assets Booking19.23% -134.19% 24.16% Airbnb 22.67%32.19%11.03% Do analysts rate BKNG or ABNB? Booking currently has a consensus price target of $5,808.81, indicating a potential upside of 3.99%. Airbnb has a consensus price target of $142.66, indicating a potential upside of 13.79%. Given Airbnb's higher possible upside, analysts clearly believe Airbnb is more favorable than Booking.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Booking 0 Sell rating(s) 10 Hold rating(s) 19 Buy rating(s) 3 Strong Buy rating(s) 2.78Airbnb 5 Sell rating(s) 19 Hold rating(s) 13 Buy rating(s) 2 Strong Buy rating(s) 2.31 Which has preferable valuation & earnings, BKNG or ABNB? Booking has higher revenue and earnings than Airbnb. Airbnb is trading at a lower price-to-earnings ratio than Booking, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBooking$23.74B7.63$5.88B$143.7938.85Airbnb$11.10B7.02$2.65B$4.1330.36 SummaryBooking beats Airbnb on 13 of the 17 factors compared between the two stocks. Get Booking News Delivered to You Automatically Sign up to receive the latest news and ratings for BKNG and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding BKNG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart BKNG vs. The Competition Export to ExcelMetricBookingINTERNET COMMERCE IndustryRetail SectorNASDAQ ExchangeMarket Cap$180.94B$74.52B$27.31B$9.85BDividend Yield0.69%1.17%173.94%4.51%P/E Ratio38.8527.2827.2826.43Price / Sales7.6327.247.95119.09Price / Cash26.53332.1460.0858.92Price / Book-45.998.024.906.06Net Income$5.88B$2.26B$872.94M$266.28M7 Day Performance-0.24%-1.52%0.71%-0.33%1 Month Performance2.35%2.95%4.93%3.43%1 Year Performance47.70%56.80%20.58%23.10% Booking Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)BKNGBooking4.3632 of 5 stars$5,585.86+0.1%$5,808.81+4.0%+47.0%$180.94B$23.74B38.8524,300Positive NewsAnalyst ForecastABNBAirbnb3.9854 of 5 stars$130.48+0.5%$142.72+9.4%+8.8%$80.95B$11.10B31.546,810Positive NewsAnalyst ForecastInsider TradeEXPEExpedia Group4.5947 of 5 stars$214.13+1.1%$205.63-4.0%+60.5%$26.46B$13.69B26.2016,500Positive NewsMARMarriott International3.954 of 5 stars$270.46+0.3%$281.00+3.9%+17.2%$73.38B$25.10B30.48377,000Positive NewsAnalyst ForecastALAir Lease4.4839 of 5 stars$60.69+0.3%$59.50-2.0%+44.6%$6.78B$2.73B7.36150Trending NewsAnalyst DowngradeCCLCarnival4.7463 of 5 stars$32.54+0.6%$30.71-5.6%+96.7%$37.97B$25.02B17.58100,000Trending NewsHLTHilton Worldwide4.5953 of 5 stars$276.84+0.2%$264.40-4.5%+29.8%$65.05B$11.17B42.49159,000Positive NewsRCLRoyal Caribbean Cruises4.7543 of 5 stars$364.49+1.5%$327.14-10.2%+127.1%$98.91B$16.48B27.30102,500Positive NewsTNLTravel + Leisure4.7348 of 5 stars$62.81+1.0%$62.30-0.8%+46.0%$4.08B$3.86B10.8319,000Positive NewsNFLXNetflix4.3012 of 5 stars$1,230.80+0.6%$1,297.66+5.4%+85.0%$523.17B$39.00B52.4612,800Trending NewsInsider TradeTRIPTripAdvisor2.4396 of 5 stars$17.05-0.4%$17.33+1.6%+28.5%$1.98B$1.84B35.492,860Positive News Related Companies and Tools Related Companies ABNB Competitors EXPE Competitors MAR Competitors AL Competitors CCL Competitors HLT Competitors RCL Competitors TNL Competitors NFLX Competitors TRIP Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:BKNG) was last updated on 9/5/2025 by MarketBeat.com Staff From Our Partners“Sell Nvidia before earnings”Eric Fry just went live with one of his most controversial calls yet: “Sell Nvidia.” While Wall Street has bee...InvestorPlace | SponsoredHow “Trump’s New Dollar” Could Impact Your WealthPresident Trump just signed a game-changing law… That could soon upgrade the U.S. dollar in your checking a...Brownstone Research | SponsoredForget Tesla — This Tiny AI Stock Is Musk’s Real PlayWhile Wall Street focused on Tesla’s earnings, Elon Musk was quietly building a supercomputer so powerful it c...Behind the Markets | SponsoredRetire Comfortably with These New Monthly Income ETFs?Too many retirees lie awake at night, worried their savings won’t last. 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