Booking (BKNG) Competitors $5,442.88 -110.82 (-2.00%) Closing price 09/18/2025 04:00 PM EasternExtended Trading$5,439.28 -3.61 (-0.07%) As of 07:28 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock BKNG vs. ABNB, EXPE, MAR, AL, CCL, HLT, RCL, TNL, NFLX, and TRIPShould you be buying Booking stock or one of its competitors? The main competitors of Booking include Airbnb (ABNB), Expedia Group (EXPE), Marriott International (MAR), Air Lease (AL), Carnival (CCL), Hilton Worldwide (HLT), Royal Caribbean Cruises (RCL), Travel + Leisure (TNL), Netflix (NFLX), and TripAdvisor (TRIP). Booking vs. Its Competitors Airbnb Expedia Group Marriott International Air Lease Carnival Hilton Worldwide Royal Caribbean Cruises Travel + Leisure Netflix TripAdvisor Airbnb (NASDAQ:ABNB) and Booking (NASDAQ:BKNG) are related large-cap companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, profitability, valuation, media sentiment, earnings, dividends and risk. Do insiders and institutionals believe in ABNB or BKNG? 80.8% of Airbnb shares are owned by institutional investors. Comparatively, 92.4% of Booking shares are owned by institutional investors. 27.9% of Airbnb shares are owned by company insiders. Comparatively, 0.2% of Booking shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth. Do analysts rate ABNB or BKNG? Airbnb currently has a consensus price target of $141.19, indicating a potential upside of 12.53%. Booking has a consensus price target of $5,808.81, indicating a potential upside of 6.72%. Given Airbnb's higher probable upside, equities analysts clearly believe Airbnb is more favorable than Booking.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Airbnb 5 Sell rating(s) 19 Hold rating(s) 11 Buy rating(s) 2 Strong Buy rating(s) 2.27Booking 0 Sell rating(s) 10 Hold rating(s) 19 Buy rating(s) 3 Strong Buy rating(s) 2.78 Which has more volatility & risk, ABNB or BKNG? Airbnb has a beta of 1.13, meaning that its stock price is 13% more volatile than the S&P 500. Comparatively, Booking has a beta of 1.39, meaning that its stock price is 39% more volatile than the S&P 500. Which has preferable valuation and earnings, ABNB or BKNG? Booking has higher revenue and earnings than Airbnb. Airbnb is trading at a lower price-to-earnings ratio than Booking, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAirbnb$11.58B6.73$2.65B$4.1330.38Booking$23.74B7.43$5.88B$143.7937.85 Is ABNB or BKNG more profitable? Airbnb has a net margin of 22.67% compared to Booking's net margin of 19.23%. Airbnb's return on equity of 32.19% beat Booking's return on equity.Company Net Margins Return on Equity Return on Assets Airbnb22.67% 32.19% 11.03% Booking 19.23%-134.19%24.16% Does the media refer more to ABNB or BKNG? In the previous week, Booking had 17 more articles in the media than Airbnb. MarketBeat recorded 56 mentions for Booking and 39 mentions for Airbnb. Booking's average media sentiment score of 1.36 beat Airbnb's score of 1.15 indicating that Booking is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Airbnb 31 Very Positive mention(s) 2 Positive mention(s) 3 Neutral mention(s) 1 Negative mention(s) 1 Very Negative mention(s) Positive Booking 44 Very Positive mention(s) 6 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive SummaryBooking beats Airbnb on 13 of the 17 factors compared between the two stocks. Get Booking News Delivered to You Automatically Sign up to receive the latest news and ratings for BKNG and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding BKNG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart BKNG vs. The Competition Export to ExcelMetricBookingINTERNET COMMERCE IndustryRetail SectorNASDAQ ExchangeMarket Cap$179.99B$77.10B$28.36B$10.27BDividend Yield0.69%1.17%172.49%4.64%P/E Ratio37.8530.4320.7426.98Price / Sales7.4331.498.73167.34Price / Cash26.39366.8564.8360.63Price / Book-44.818.024.916.37Net Income$5.88B$2.26B$872.22M$271.46M7 Day Performance-0.28%3.05%3.81%2.53%1 Month Performance-2.53%10.89%8.06%9.42%1 Year Performance35.48%51.11%19.70%30.16% Booking Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)BKNGBooking4.5947 of 5 stars$5,442.88-2.0%$5,808.81+6.7%+35.1%$179.99B$23.74B37.8524,300Positive NewsInsider TradeABNBAirbnb3.8836 of 5 stars$123.04-0.3%$142.66+15.9%+2.5%$76.41B$11.10B29.777,300Trending NewsInsider TradeEXPEExpedia Group3.8333 of 5 stars$220.69+2.4%$205.63-6.8%+58.9%$27.30B$13.69B27.0516,500Positive NewsMARMarriott International4.276 of 5 stars$267.92+2.1%$281.26+5.0%+10.6%$72.73B$25.10B30.20418,000Positive NewsALAir Lease4.9068 of 5 stars$63.54-0.1%$60.29-5.1%+42.9%$7.10B$2.73B7.71150Positive NewsInsider TradeHigh Trading VolumeCCLCarnival4.7811 of 5 stars$32.46+3.5%$30.71-5.4%+71.3%$37.87B$25.02B17.54100,000Trending NewsAnalyst ForecastHLTHilton Worldwide4.1936 of 5 stars$277.62+1.7%$264.40-4.8%+20.5%$65.30B$11.17B42.65181,000Positive NewsAnalyst ForecastRCLRoyal Caribbean Cruises4.7175 of 5 stars$351.78+3.0%$327.14-7.0%+93.3%$95.60B$16.48B26.38106,000Positive NewsTNLTravel + Leisure4.7817 of 5 stars$63.25+2.8%$62.30-1.5%+44.1%$4.10B$3.86B10.8919,000Positive NewsNFLXNetflix4.5763 of 5 stars$1,206.57-3.3%$1,317.58+9.2%+74.9%$512.71B$39.00B51.4114,000Trending NewsAnalyst UpgradeTRIPTripAdvisor2.7832 of 5 stars$18.13+2.1%$17.36-4.2%+36.1%$2.11B$1.84B37.772,860Positive News Related Companies and Tools Related Companies ABNB Competitors EXPE Competitors MAR Competitors AL Competitors CCL Competitors HLT Competitors RCL Competitors TNL Competitors NFLX Competitors TRIP Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:BKNG) was last updated on 9/19/2025 by MarketBeat.com Staff From Our PartnersHe Called Nvidia at $1.10. 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