Booking (BKNG) Competitors $5,700.55 -30.18 (-0.53%) Closing price 03:59 PM EasternExtended Trading$5,691.41 -9.14 (-0.16%) As of 04:04 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock BKNG vs. ABNB, EXPE, MAR, CCL, H, HLT, RCL, TNL, NFLX, and TRIPShould you be buying Booking stock or one of its competitors? The main competitors of Booking include Airbnb (ABNB), Expedia Group (EXPE), Marriott International (MAR), Carnival (CCL), Hyatt Hotels (H), Hilton Worldwide (HLT), Royal Caribbean Cruises (RCL), Travel + Leisure (TNL), Netflix (NFLX), and TripAdvisor (TRIP). Booking vs. Its Competitors Airbnb Expedia Group Marriott International Carnival Hyatt Hotels Hilton Worldwide Royal Caribbean Cruises Travel + Leisure Netflix TripAdvisor Airbnb (NASDAQ:ABNB) and Booking (NASDAQ:BKNG) are related large-cap companies, but which is the superior business? We will contrast the two businesses based on the strength of their media sentiment, risk, institutional ownership, valuation, profitability, earnings, analyst recommendations and dividends. Do institutionals & insiders have more ownership in ABNB or BKNG? 80.8% of Airbnb shares are owned by institutional investors. Comparatively, 92.4% of Booking shares are owned by institutional investors. 27.8% of Airbnb shares are owned by insiders. Comparatively, 0.2% of Booking shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth. Is ABNB or BKNG more profitable? Airbnb has a net margin of 22.60% compared to Booking's net margin of 22.58%. Airbnb's return on equity of 30.91% beat Booking's return on equity.Company Net Margins Return on Equity Return on Assets Airbnb22.60% 30.91% 10.74% Booking 22.58%-143.67%23.29% Which has stronger earnings & valuation, ABNB or BKNG? Booking has higher revenue and earnings than Airbnb. Airbnb is trading at a lower price-to-earnings ratio than Booking, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAirbnb$11.10B7.64$2.65B$3.9634.20Booking$23.74B7.81$5.88B$160.7435.46 Do analysts rate ABNB or BKNG? Airbnb presently has a consensus target price of $141.23, suggesting a potential upside of 4.30%. Booking has a consensus target price of $5,388.37, suggesting a potential downside of 5.48%. Given Airbnb's higher possible upside, equities research analysts plainly believe Airbnb is more favorable than Booking.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Airbnb 5 Sell rating(s) 16 Hold rating(s) 13 Buy rating(s) 2 Strong Buy rating(s) 2.33Booking 0 Sell rating(s) 10 Hold rating(s) 19 Buy rating(s) 2 Strong Buy rating(s) 2.74 Which has more volatility and risk, ABNB or BKNG? Airbnb has a beta of 1.13, indicating that its share price is 13% more volatile than the S&P 500. Comparatively, Booking has a beta of 1.4, indicating that its share price is 40% more volatile than the S&P 500. Does the media favor ABNB or BKNG? In the previous week, Booking had 17 more articles in the media than Airbnb. MarketBeat recorded 51 mentions for Booking and 34 mentions for Airbnb. Airbnb's average media sentiment score of 1.33 beat Booking's score of 1.30 indicating that Airbnb is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Airbnb 29 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Booking 39 Very Positive mention(s) 5 Positive mention(s) 5 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive SummaryBooking beats Airbnb on 11 of the 16 factors compared between the two stocks. Get Booking News Delivered to You Automatically Sign up to receive the latest news and ratings for BKNG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding BKNG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart BKNG vs. The Competition Export to ExcelMetricBookingINTERNET COMMERCE IndustryRetail SectorNASDAQ ExchangeMarket Cap$185.50B$68.13B$26.30B$8.93BDividend Yield0.66%2.46%175.66%4.12%P/E Ratio35.4633.3529.7719.89Price / Sales7.8114.264.69166.23Price / Cash27.51235.8345.3057.06Price / Book-46.937.415.895.39Net Income$5.88B$2.21B$872.48M$248.50M7 Day Performance3.92%5.99%4.94%2.96%1 Month Performance2.92%8.69%6.16%6.02%1 Year Performance45.56%95.95%22.13%20.44% Booking Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)BKNGBooking4.3012 of 5 stars$5,700.55-0.5%$5,388.37-5.5%+47.5%$185.50B$23.74B35.4624,300Positive NewsABNBAirbnb3.3486 of 5 stars$133.26+2.8%$141.23+6.0%-10.7%$83.43B$11.10B33.637,300Positive NewsEXPEExpedia Group4.7039 of 5 stars$166.45+0.4%$186.08+11.8%+42.1%$21.18B$13.69B19.6516,500Positive NewsMARMarriott International4.2922 of 5 stars$269.24+1.2%$275.90+2.5%+16.1%$73.76B$25.10B30.67418,000Positive NewsCCLCarnival4.7304 of 5 stars$26.09+2.4%$28.33+8.6%+61.8%$30.45B$25.02B14.11100,000Trending NewsHHyatt Hotels4.5509 of 5 stars$138.75+1.2%$149.72+7.9%-2.4%$13.25B$6.65B18.02227,000Trending NewsAnalyst ForecastHLTHilton Worldwide4.2554 of 5 stars$257.37+1.4%$249.06-3.2%+25.6%$61.18B$11.17B40.60181,000News CoveragePositive NewsRCLRoyal Caribbean Cruises4.7655 of 5 stars$295.67+4.0%$276.90-6.3%+101.4%$80.30B$16.48B24.56106,000Positive NewsAnalyst ForecastTNLTravel + Leisure4.7901 of 5 stars$51.52+2.2%$59.20+14.9%+24.4%$3.42B$3.86B8.6019,000Positive NewsNFLXNetflix4.4152 of 5 stars$1,303.81+2.2%$1,172.73-10.1%+92.0%$553.48B$40.17B61.4614,000Trending NewsAnalyst ForecastTRIPTripAdvisor4.0584 of 5 stars$12.56+0.4%$17.27+37.6%-21.1%$1.78B$1.84B33.852,860Options Volume Related Companies and Tools Related Companies ABNB Competitors EXPE Competitors MAR Competitors CCL Competitors H Competitors HLT Competitors RCL Competitors TNL Competitors NFLX Competitors TRIP Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:BKNG) was last updated on 7/2/2025 by MarketBeat.com Staff From Our PartnersGet Your Bank Account “Fed Invasion” Ready with THESE 4 Simple StepsStarting as soon as a few months from now, the United States government will make a sweeping change to bank ac...Weiss Ratings | SponsoredBank of America Says Gold Could Hit $4,000. 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