Booking (BKNG) Competitors $5,632.27 -17.73 (-0.31%) Closing price 07/25/2025 04:00 PM EasternExtended Trading$5,636.02 +3.75 (+0.07%) As of 07/25/2025 07:41 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock BKNG vs. ABNB, EXPE, MAR, AL, CCL, HLT, RCL, TNL, NFLX, and TRIPShould you be buying Booking stock or one of its competitors? The main competitors of Booking include Airbnb (ABNB), Expedia Group (EXPE), Marriott International (MAR), Air Lease (AL), Carnival (CCL), Hilton Worldwide (HLT), Royal Caribbean Cruises (RCL), Travel + Leisure (TNL), Netflix (NFLX), and TripAdvisor (TRIP). Booking vs. Its Competitors Airbnb Expedia Group Marriott International Air Lease Carnival Hilton Worldwide Royal Caribbean Cruises Travel + Leisure Netflix TripAdvisor Booking (NASDAQ:BKNG) and Airbnb (NASDAQ:ABNB) are related large-cap companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, analyst recommendations, profitability, media sentiment, valuation, institutional ownership, earnings and dividends. Do institutionals and insiders hold more shares of BKNG or ABNB? 92.4% of Booking shares are owned by institutional investors. Comparatively, 80.8% of Airbnb shares are owned by institutional investors. 0.2% of Booking shares are owned by insiders. Comparatively, 27.9% of Airbnb shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth. Which has better earnings and valuation, BKNG or ABNB? Booking has higher revenue and earnings than Airbnb. Booking is trading at a lower price-to-earnings ratio than Airbnb, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBooking$23.74B7.72$5.88B$160.7435.04Airbnb$11.23B7.88$2.65B$3.9635.68 Is BKNG or ABNB more profitable? Airbnb has a net margin of 22.60% compared to Booking's net margin of 22.58%. Airbnb's return on equity of 30.91% beat Booking's return on equity.Company Net Margins Return on Equity Return on Assets Booking22.58% -143.67% 23.29% Airbnb 22.60%30.91%10.74% Which has more volatility and risk, BKNG or ABNB? Booking has a beta of 1.4, indicating that its share price is 40% more volatile than the S&P 500. Comparatively, Airbnb has a beta of 1.13, indicating that its share price is 13% more volatile than the S&P 500. Does the media prefer BKNG or ABNB? In the previous week, Booking had 12 more articles in the media than Airbnb. MarketBeat recorded 50 mentions for Booking and 38 mentions for Airbnb. Booking's average media sentiment score of 1.19 beat Airbnb's score of 1.02 indicating that Booking is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Booking 34 Very Positive mention(s) 6 Positive mention(s) 6 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Airbnb 21 Very Positive mention(s) 2 Positive mention(s) 5 Neutral mention(s) 0 Negative mention(s) 2 Very Negative mention(s) Positive Do analysts prefer BKNG or ABNB? Booking currently has a consensus price target of $5,454.26, suggesting a potential downside of 3.16%. Airbnb has a consensus price target of $141.50, suggesting a potential upside of 0.13%. Given Airbnb's higher possible upside, analysts clearly believe Airbnb is more favorable than Booking.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Booking 0 Sell rating(s) 10 Hold rating(s) 19 Buy rating(s) 3 Strong Buy rating(s) 2.78Airbnb 5 Sell rating(s) 17 Hold rating(s) 13 Buy rating(s) 2 Strong Buy rating(s) 2.32 SummaryBooking beats Airbnb on 11 of the 17 factors compared between the two stocks. Get Booking News Delivered to You Automatically Sign up to receive the latest news and ratings for BKNG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding BKNG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart BKNG vs. The Competition Export to ExcelMetricBookingINTERNET COMMERCE IndustryRetail SectorNASDAQ ExchangeMarket Cap$183.85B$74.76B$26.98B$9.50BDividend Yield0.68%2.32%177.04%4.01%P/E Ratio35.0434.3830.7420.06Price / Sales7.7225.886.4989.33Price / Cash26.85280.4152.3158.56Price / Book-46.377.835.695.87Net Income$5.88B$2.26B$880.44M$258.55M7 Day Performance-1.24%2.52%2.33%3.73%1 Month Performance0.65%13.19%7.10%11.75%1 Year Performance52.18%87.26%25.92%18.02% Booking Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)BKNGBooking4.3891 of 5 stars$5,632.27-0.3%$5,454.26-3.2%+53.9%$183.85B$23.74B35.0424,300Positive NewsUpcoming EarningsAnalyst ForecastAnalyst RevisionABNBAirbnb3.3772 of 5 stars$141.80+1.4%$141.50-0.2%+0.9%$88.83B$11.10B35.817,300Trending NewsInsider TradeAnalyst RevisionEXPEExpedia Group4.6996 of 5 stars$191.18-0.5%$188.92-1.2%+50.0%$24.30B$13.79B22.5416,500Positive NewsAnalyst ForecastMARMarriott International4.5973 of 5 stars$273.82+0.1%$276.90+1.1%+19.4%$75.03B$25.10B31.20418,000Positive NewsALAir Lease4.7965 of 5 stars$58.04-0.6%$59.29+2.2%+20.3%$6.49B$2.81B10.15150Positive NewsCCLCarnival4.6093 of 5 stars$29.94-2.6%$30.35+1.4%+74.0%$35.00B$25.02B16.21100,000Trending NewsAnalyst ForecastAnalyst RevisionHLTHilton Worldwide3.98 of 5 stars$267.79+0.4%$258.56-3.4%+28.2%$63.70B$11.17B42.27181,000Trending NewsEarnings ReportDividend AnnouncementAnalyst ForecastRCLRoyal Caribbean Cruises4.4045 of 5 stars$351.89-0.3%$311.05-11.6%+132.0%$95.59B$16.48B29.24106,000Positive NewsUpcoming EarningsAnalyst ForecastAnalyst RevisionTNLTravel + Leisure4.8488 of 5 stars$62.56+1.1%$62.27-0.5%+39.4%$4.16B$3.86B10.4619,000Trending NewsEarnings ReportAnalyst ForecastInsider TradeNFLXNetflix4.2499 of 5 stars$1,176.260.0%$1,297.66+10.3%+86.2%$499.92B$41.69B50.1314,000Trending NewsAnalyst UpgradeTRIPTripAdvisor3.4432 of 5 stars$18.17-0.4%$17.40-4.2%+1.2%$2.58B$1.84B49.092,860Trending News Related Companies and Tools Related Companies ABNB Competitors EXPE Competitors MAR Competitors AL Competitors CCL Competitors HLT Competitors RCL Competitors TNL Competitors NFLX Competitors TRIP Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:BKNG) was last updated on 7/26/2025 by MarketBeat.com Staff From Our PartnersGoogle did what!?!?A new technology has sparked a modern-day gold rush in Silicon Valley. 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