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Booking (BKNG) Stock Forecast & Price Target

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$5,527.86 +53.05 (+0.97%)
As of 02:30 PM Eastern
This is a fair market value price provided by Polygon.io. Learn more.

Booking - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Sell
0
Hold
10
Buy
22

Based on 32 Wall Street analysts who have issued ratings for Booking in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 32 analysts, 10 have given a hold rating, 19 have given a buy rating, and 3 have given a strong buy rating for BKNG.

Consensus Price Target

$5,808.81
5.08% Upside
According to the 32 analysts' twelve-month price targets for Booking, the average price target is $5,808.81. The highest price target for BKNG is $6,700.00, while the lowest price target for BKNG is $4,300.00. The average price target represents a forecasted upside of 5.08% from the current price of $5,527.86.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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BKNG Analyst Ratings Over Time

TypeCurrent Forecast
9/11/24 to 9/11/25
1 Month Ago
8/12/24 to 8/12/25
3 Months Ago
6/13/24 to 6/13/25
1 Year Ago
9/12/23 to 9/11/24
Strong Buy
3 Strong Buy rating(s)
3 Strong Buy rating(s)
2 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
19 Buy rating(s)
19 Buy rating(s)
19 Buy rating(s)
21 Buy rating(s)
Hold
10 Hold rating(s)
10 Hold rating(s)
10 Hold rating(s)
10 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$5,808.81$5,781.04$5,388.37$4,064.21
Forecasted Upside5.08% Upside5.85% Upside1.70% Upside6.19% Upside
Consensus RatingModerate BuyModerate BuyModerate BuyModerate Buy

BKNG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

BKNG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Booking Stock vs. The Competition

TypeBookingRetail/Wholesale CompaniesS&P 500
Consensus Rating Score
2.78
2.48
2.53
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside6.10% Upside60.07% Upside11.29% Upside
News Sentiment Rating
Positive News

See Recent BKNG News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/4/2025BTIG Research
2 of 5 stars
Jake Fuller
Jake Fuller
Not Rated
Reiterated RatingBuy$6,250.00+11.95%
8/5/2025Erste Group Bank
3 of 5 stars
 UpgradeHoldBuy
8/1/2025Susquehanna
3 of 5 stars
Shyam Patil
Not Rated
Boost TargetPositive$6,000.00 ➝ $6,500.00+18.09%
7/31/2025DA Davidson
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Boost TargetBuy$5,750.00 ➝ $6,500.00+18.09%
7/30/2025Cantor Fitzgerald
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 Reiterated RatingNeutral
7/30/2025BMO Capital Markets
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Reiterated RatingOutperform$5,700.00 ➝ $6,000.00+5.96%
7/30/2025Citigroup
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Boost TargetBuy$5,560.00 ➝ $6,500.00+14.73%
7/30/2025B. Riley
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Reiterated RatingBuy$6,100.00 ➝ $6,700.00+19.29%
7/30/2025Morgan Stanley
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Set TargetEqual Weight$5,800.00 ➝ $5,650.00+0.29%
7/30/2025Royal Bank Of Canada
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Boost TargetOutperform$5,900.00 ➝ $6,100.00+10.35%
7/30/2025Wells Fargo & Company
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Boost TargetEqual Weight$5,411.00 ➝ $5,418.00-1.99%
7/30/2025Piper Sandler
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Reiterated RatingNeutral$5,077.00 ➝ $5,750.00+1.86%
7/30/2025Evercore ISI
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Boost TargetOutperform$5,500.00 ➝ $6,250.00+10.72%
7/30/2025Barclays
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Boost TargetOverweight$5,700.00 ➝ $6,000.00+6.29%
7/30/2025Benchmark
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Reiterated RatingBuy$6,000.00 ➝ $6,200.00+9.24%
7/30/2025Wedbush
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Reiterated RatingOutperformNeutral$5,900.00+5.53%
7/28/2025UBS Group
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Boost TargetBuy$5,750.00 ➝ $6,300.00+10.94%
7/24/2025Bank of America
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Boost TargetNeutral$5,820.00 ➝ $5,850.00+1.98%
7/17/2025Hsbc Global Res
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 UpgradeStrong-Buy
7/14/2025Truist Financial
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Boost TargetHold$4,720.00 ➝ $5,630.00-1.68%
6/4/2025JPMorgan Chase & Co.
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Boost TargetOverweight$5,360.00 ➝ $6,000.00+8.77%
4/30/2025JMP Securities
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Boost TargetMarket Outperform$5,600.00 ➝ $5,700.00+16.26%
4/30/2025Robert W. Baird
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Boost TargetOutperform$5,550.00 ➝ $5,700.00+17.28%
2/18/2025Cfra
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 UpgradeHoldBuy
12/19/2024Mizuho
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 Boost TargetOutperform$5,400.00 ➝ $6,000.00+21.38%
12/6/2024Oppenheimer
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 Boost TargetOutperform$5,500.00 ➝ $6,000.00+13.52%
11/27/2024Baird R W
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UpgradeStrong-Buy
11/18/2024Tigress Financial
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 Boost TargetStrong-Buy$4,580.00 ➝ $5,600.00+11.60%
11/1/2024Deutsche Bank Aktiengesellschaft
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 Boost TargetBuy$4,900.00 ➝ $5,200.00+9.45%
11/1/2024The Goldman Sachs Group
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 Boost TargetNeutral$3,940.00 ➝ $4,510.00-4.46%
10/31/2024Argus
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DowngradeStrong-BuyHold
10/22/2024Jefferies Financial Group
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 Boost TargetHold$4,200.00 ➝ $4,300.00-1.46%
5/7/2024HSBC
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 Boost TargetBuy$4,220.00 ➝ $4,230.00+17.48%
2/20/2024Seaport Res Ptn
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Reiterated RatingBuy
2/16/2024Edward Jones
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 Reiterated RatingBuyHold
12/29/2023Ascendiant Capital Markets
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 Boost TargetBuy$3,700.00 ➝ $3,900.00+9.84%
12/12/2023TD Cowen
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 Boost TargetOutperform$3,250.00 ➝ $4,000.00+18.36%
11/13/2023Sanford C. Bernstein
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 UpgradeUnderperformMarket Perform

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 02:18 PM ET.


Should I Buy Booking Stock? BKNG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, September 8, 2025. Please send any questions or comments about these Booking pros and cons to contact@marketbeat.com.

Booking
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Booking Holdings Inc.:

  • The current stock price is around $5,569.70, reflecting a recent increase of 1.2%, which may indicate positive market sentiment towards the company.
  • Booking Holdings Inc. reported a revenue of $6.80 billion for the latest quarter, surpassing analyst estimates, which suggests strong business performance and growth potential.
  • The company has a net margin of 19.23%, indicating effective cost management and profitability, which can be attractive for investors looking for financially healthy companies.
  • Booking Holdings Inc. has declared a quarterly dividend of $9.60, providing a return to shareholders and demonstrating a commitment to returning value to investors.
  • Institutional investors own 92.42% of the stock, which can be a positive indicator of confidence in the company's future prospects.

Booking
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Booking Holdings Inc. for these reasons:

  • The company has a negative return on equity of 134.19%, which may raise concerns about its ability to generate profit from shareholders' equity.
  • Insider selling has occurred, with the CEO recently selling shares valued at over $5.5 million, which could signal a lack of confidence in the company's short-term performance.
  • Despite revenue growth, the company faces significant competition in the online travel market, which could impact its market share and profitability.
  • The dividend payout ratio is 26.71%, which, while sustainable, may limit the company's ability to reinvest in growth opportunities.
  • Recent fluctuations in stock price may indicate volatility, which could be a concern for risk-averse investors.

BKNG Forecast - Frequently Asked Questions

According to the research reports of 32 Wall Street equities research analysts, the average twelve-month stock price forecast for Booking is $5,808.81, with a high forecast of $6,700.00 and a low forecast of $4,300.00.

32 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Booking in the last year. There are currently 10 hold ratings, 19 buy ratings and 3 strong buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" BKNG shares.

According to analysts, Booking's stock has a predicted upside of 5.08% based on their 12-month stock forecasts.

Over the previous 90 days, Booking's stock had 2 upgrades by analysts.

Analysts like Booking more than other "retail/wholesale" companies. The consensus rating for Booking is Moderate Buy while the average consensus rating for "retail/wholesale" companies is Hold. Learn more on how BKNG compares to other companies.


This page (NASDAQ:BKNG) was last updated on 9/11/2025 by MarketBeat.com Staff
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