Booking (BKNG) Stock Forecast & Price Target

$5,715.59 +22.46 (+0.39%)

As of 02:34 PM Eastern

Booking - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 31 Analyst Ratings

Sell
0

Hold
10

Buy
21

Based on 31 Wall Street analysts who have issued ratings for Booking in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 31 analysts, 10 have given a hold rating, 19 have given a buy rating, and 2 have given a strong buy rating for BKNG.

Consensus Price Target

$5,388.37
-5.73% Downside

According to the 31 analysts' twelve-month price targets for Booking, the average price target is $5,388.37. The highest price target for BKNG is $6,100.00, while the lowest price target for BKNG is $4,200.00. The average price target represents a forecasted downside of -5.73% from the current price of $5,715.59.

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BKNG Analyst Ratings Over Time

Type	Current Forecast 6/30/24 to 6/30/25	1 Month Ago 5/31/24 to 5/31/25	3 Months Ago 4/1/24 to 4/1/25	1 Year Ago 7/1/23 to 6/30/24
Strong Buy	2 Strong Buy rating(s)	2 Strong Buy rating(s)	2 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	19 Buy rating(s)	19 Buy rating(s)	19 Buy rating(s)	22 Buy rating(s)
Hold	10 Hold rating(s)	10 Hold rating(s)	10 Hold rating(s)	8 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$5,388.37	$5,299.29	$5,370.43	$3,902.54
Forecasted Upside	-5.73% Downside	-3.67% Downside	14.61% Upside	-1.49% Downside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

BKNG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

BKNG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Booking Stock vs. The Competition

Type	Booking	Retail/Wholesale Companies	S&P 500
Consensus Rating Score	2.74	2.53	2.53
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	-5.65% Downside	48.48% Upside	12.46% Upside
News Sentiment Rating	Positive News See Recent BKNG News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
6/9/2025	Bank of America 4 of 5 stars	Justin Post Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Neutral ➝ Neutral	$5,580.00 ➝ $5,820.00	+4.71%
6/4/2025	JPMorgan Chase & Co. 2 of 5 stars	Doug Anmuth Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$5,360.00 ➝ $6,000.00	+8.77%
4/30/2025	B. Riley 2 of 5 stars	Naved Khan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$6,000.00 ➝ $6,100.00	+23.45%
4/30/2025	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating	Ken Gawrelski Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Equal Weight ➝ Equal Weight	$4,567.00 ➝ $4,692.00	-4.34%
4/30/2025	Royal Bank Of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating	Brad Erickson Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Outperform ➝ Outperform	$5,900.00 ➝ $5,900.00	+20.65%
4/30/2025	JMP Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating	John Colantuoni Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Market Outperform ➝ Market Outperform	$5,600.00 ➝ $5,700.00	+16.26%
4/30/2025	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating	Brian Pitz Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$5,000.00 ➝ $5,700.00	+16.26%
4/30/2025	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating	Michael Bellisario Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$5,550.00 ➝ $5,700.00	+17.28%
4/28/2025	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lloyd Walmsley Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy ➝ Buy	$5,960.00 ➝ $5,557.00	+13.64%
4/28/2025	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Thomas Champion Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Neutral ➝ Neutral	$5,120.00 ➝ $5,077.00	+4.56%
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4/17/2025	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating	Brian Nowak Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Equal Weight ➝ Equal Weight	$5,000.00 ➝ $4,800.00	+4.92%
4/16/2025	Cantor Fitzgerald Subscribe to MarketBeat All Access for the recommendation accuracy rating	Deepak Mathivanan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Neutral ➝ Neutral	$5,540.00 ➝ $4,330.00	-4.45%
4/4/2025	BTIG Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	Jake Fuller Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Neutral ➝ Buy	$5,500.00	+23.58%
3/17/2025	Erste Group Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating	H. Engel Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Strong-Buy ➝ Hold
2/21/2025	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating	Ronald Josey Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$5,500.00 ➝ $5,800.00	+15.09%
2/21/2025	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating	Tom White Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$5,005.00 ➝ $5,800.00	+11.79%
2/21/2025	Benchmark Subscribe to MarketBeat All Access for the recommendation accuracy rating	Daniel Kurnos Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$5,000.00 ➝ $5,900.00	+12.10%
2/21/2025	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating	Ross Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$5,100.00 ➝ $5,600.00	+11.59%
2/18/2025	Cfra		Upgrade	Hold ➝ Buy
1/6/2025	Wedbush Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$5,000.00 ➝ $5,500.00	+12.38%
12/19/2024	Mizuho Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$5,400.00 ➝ $6,000.00	+21.38%
12/6/2024	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$5,500.00 ➝ $6,000.00	+13.52%
11/27/2024	Baird R W Subscribe to MarketBeat All Access for the recommendation accuracy rating	M. Bellisario Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
11/18/2024	Tigress Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Strong-Buy ➝ Strong-Buy	$4,580.00 ➝ $5,600.00	+11.60%
11/7/2024	Truist Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating	G. Miller Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Hold ➝ Hold	$4,100.00 ➝ $4,700.00	-6.02%
11/1/2024	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$4,900.00 ➝ $5,200.00	+9.45%
11/1/2024	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$3,940.00 ➝ $4,510.00	-4.46%
11/1/2024	Susquehanna Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Positive ➝ Positive	$4,100.00 ➝ $5,500.00	+15.39%
10/31/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Staszak Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Strong-Buy ➝ Hold
10/22/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Hold ➝ Hold	$4,200.00 ➝ $4,300.00	-1.46%
8/2/2024	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform ➝ Outperform	$4,500.00 ➝ $4,200.00	+24.89%
5/7/2024	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$4,220.00 ➝ $4,230.00	+17.48%
2/20/2024	Seaport Res Ptn Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Kessler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy
2/16/2024	Edward Jones Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Hold
12/29/2023	Ascendiant Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$3,700.00 ➝ $3,900.00	+9.84%
12/12/2023	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$3,250.00 ➝ $4,000.00	+18.36%
11/13/2023	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Underperform ➝ Market Perform
8/4/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$2,950.00 ➝ $3,325.00	+17.08%
7/31/2023	Melius Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Overweight	$3,500.00	+16.19%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 02:58 PM ET.

Should I Buy Booking Stock? BKNG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Saturday, June 28, 2025. Please send any questions or comments about these Booking pros and cons to contact@marketbeat.com.

Booking
Bull Case

Here are some ways that investors could benefit from investing in Booking Holdings Inc.:

The current stock price is around $5,693, indicating strong market performance and investor confidence.
Booking Holdings Inc. reported earnings per share (EPS) of $24.81, significantly exceeding analysts' expectations, which suggests robust profitability.
The company has shown a year-over-year revenue increase of 7.9%, indicating growth in its business operations.
With a market capitalization of approximately $185.25 billion, Booking Holdings Inc. is a major player in the travel and services sector, providing stability and potential for long-term growth.
Institutional investors hold a significant portion of the stock, with 92.42% ownership, reflecting confidence from large financial entities in the company's future prospects.

Booking
Bear Case

Investors should be bearish about investing in Booking Holdings Inc. for these reasons:

The company has a negative return on equity of 143.67%, which may raise concerns about its efficiency in generating profits from shareholders' equity.
Despite recent growth, the stock's high price-to-earnings (P/E) ratio of 35.42 could indicate that it is overvalued compared to its earnings, which may deter value-focused investors.
Booking Holdings Inc. has a beta of 1.41, suggesting that its stock price is more volatile than the market, which could pose risks for conservative investors.
Recent fluctuations in trading volume may indicate uncertainty among investors regarding the stock's future performance.
While the company has shown revenue growth, the competitive landscape in the travel industry remains intense, which could impact future profitability.

BKNG Forecast - Frequently Asked Questions

: According to the research reports of 31 Wall Street equities research analysts, the average twelve-month stock price forecast for Booking is $5,388.37, with a high forecast of $6,100.00 and a low forecast of $4,200.00.
: 31 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Booking in the last twelve months. There are currently 10 hold ratings, 19 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" BKNG shares.
: According to analysts, Booking's stock has a predicted downside of -5.73% based on their 12-month stock forecasts.
: Over the previous 90 days, Booking's stock had 1 upgrade by analysts.
: Booking has been rated by research analysts at B. Riley, Bank of America, BMO Capital Markets, BTIG Research, Cantor Fitzgerald, JMP Securities, JPMorgan Chase & Co., Morgan Stanley, Piper Sandler, Robert W. Baird, Royal Bank Of Canada, UBS Group, and Wells Fargo & Company in the past 90 days.
: Analysts like Booking more than other "retail/wholesale" companies. The consensus rating score for Booking is 2.74 while the average consensus rating score for "retail/wholesale" companies is 2.53. Learn more on how BKNG compares to other companies.

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This page (NASDAQ:BKNG) was last updated on 6/30/2025 by MarketBeat.com Staff

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Booking (BKNG) Stock Forecast & Price Target