DraftKings (DKNG) Competitors

DraftKings (NASDAQ:DKNG) and TKO Group (NYSE:TKO) are both large-cap consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, community ranking, institutional ownership, valuation, profitability, analyst recommendations, earnings, media sentiment and risk.

Which has more volatility and risk, DKNG or TKO?

DraftKings has a beta of 1.89, meaning that its share price is 89% more volatile than the S&P 500. Comparatively, TKO Group has a beta of 0.73, meaning that its share price is 27% less volatile than the S&P 500.

Do analysts rate DKNG or TKO?

DraftKings presently has a consensus target price of $55.04, suggesting a potential upside of 56.89%. TKO Group has a consensus target price of $166.25, suggesting a potential upside of 5.37%. Given DraftKings' higher possible upside, equities research analysts plainly believe DraftKings is more favorable than TKO Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
DraftKings	0 Sell rating(s)	2 Hold rating(s)	26 Buy rating(s)	0 Strong Buy rating(s)	2.93
TKO Group	0 Sell rating(s)	2 Hold rating(s)	11 Buy rating(s)	1 Strong Buy rating(s)	2.93

Which has preferable valuation and earnings, DKNG or TKO?

TKO Group has lower revenue, but higher earnings than DraftKings. DraftKings is trading at a lower price-to-earnings ratio than TKO Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
DraftKings	$5.00B	6.24	-$507.29M	-$0.83	-42.27
TKO Group	$2.85B	9.47	$208.18M	$1.97	80.09

Do insiders and institutionals have more ownership in DKNG or TKO?

37.7% of DraftKings shares are held by institutional investors. Comparatively, 89.8% of TKO Group shares are held by institutional investors. 51.2% of DraftKings shares are held by insiders. Comparatively, 61.3% of TKO Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Does the MarketBeat Community favor DKNG or TKO?

DraftKings received 295 more outperform votes than TKO Group when rated by MarketBeat users. However, 80.33% of users gave TKO Group an outperform vote while only 66.67% of users gave DraftKings an outperform vote.

Company	Underperform	Outperform
DraftKings	Outperform Votes 344 66.67%	Underperform Votes 172 33.33%
TKO Group	Outperform Votes 49 80.33%	Underperform Votes 12 19.67%

Is DKNG or TKO more profitable?

TKO Group has a net margin of -1.26% compared to DraftKings' net margin of -10.64%. TKO Group's return on equity of 3.39% beat DraftKings' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
DraftKings	-10.64%	-48.13%	-12.24%
TKO Group	-1.26%	3.39%	2.32%

Does the media prefer DKNG or TKO?

In the previous week, DraftKings and DraftKings both had 21 articles in the media. DraftKings' average media sentiment score of 1.12 beat TKO Group's score of 0.92 indicating that DraftKings is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
DraftKings	15 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	1 Very Negative mention(s)	Positive
TKO Group	13 Very Positive mention(s)	1 Positive mention(s)	4 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

TKO Group beats DraftKings on 10 of the 17 factors compared between the two stocks.