DraftKings (DKNG) Competitors

TKO Group (NYSE:TKO) and DraftKings (NASDAQ:DKNG) are both large-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, institutional ownership, community ranking, profitability, valuation, analyst recommendations, media sentiment, risk and earnings.

Do analysts rate TKO or DKNG?

TKO Group currently has a consensus target price of $168.08, suggesting a potential upside of 2.42%. DraftKings has a consensus target price of $54.41, suggesting a potential upside of 43.27%. Given DraftKings' stronger consensus rating and higher possible upside, analysts plainly believe DraftKings is more favorable than TKO Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
TKO Group	0 Sell rating(s)	2 Hold rating(s)	12 Buy rating(s)	1 Strong Buy rating(s)	2.93
DraftKings	0 Sell rating(s)	1 Hold rating(s)	27 Buy rating(s)	0 Strong Buy rating(s)	2.96

Which has better valuation and earnings, TKO or DKNG?

TKO Group has higher earnings, but lower revenue than DraftKings. DraftKings is trading at a lower price-to-earnings ratio than TKO Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
TKO Group	$2.85B	11.39	$208.18M	$1.97	83.30
DraftKings	$5.00B	6.75	-$507.29M	-$0.83	-45.76

Does the media refer more to TKO or DKNG?

In the previous week, TKO Group had 4 more articles in the media than DraftKings. MarketBeat recorded 21 mentions for TKO Group and 17 mentions for DraftKings. DraftKings' average media sentiment score of 0.89 beat TKO Group's score of 0.72 indicating that DraftKings is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
TKO Group	7 Very Positive mention(s)	6 Positive mention(s)	5 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive
DraftKings	8 Very Positive mention(s)	1 Positive mention(s)	5 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has more volatility & risk, TKO or DKNG?

TKO Group has a beta of 0.7, meaning that its stock price is 30% less volatile than the S&P 500. Comparatively, DraftKings has a beta of 1.63, meaning that its stock price is 63% more volatile than the S&P 500.

Does the MarketBeat Community favor TKO or DKNG?

DraftKings received 297 more outperform votes than TKO Group when rated by MarketBeat users. However, 80.65% of users gave TKO Group an outperform vote while only 66.86% of users gave DraftKings an outperform vote.

Company	Underperform	Outperform
TKO Group	Outperform Votes 50 80.65%	Underperform Votes 12 19.35%
DraftKings	Outperform Votes 347 66.86%	Underperform Votes 172 33.14%

Is TKO or DKNG more profitable?

TKO Group has a net margin of -1.26% compared to DraftKings' net margin of -10.64%. TKO Group's return on equity of 3.39% beat DraftKings' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
TKO Group	-1.26%	3.39%	2.32%
DraftKings	-10.64%	-48.13%	-12.24%

Do institutionals and insiders believe in TKO or DKNG?

89.8% of TKO Group shares are owned by institutional investors. Comparatively, 37.7% of DraftKings shares are owned by institutional investors. 53.8% of TKO Group shares are owned by company insiders. Comparatively, 51.2% of DraftKings shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

TKO Group beats DraftKings on 11 of the 19 factors compared between the two stocks.