DraftKings (DKNG) Competitors $48.08 +0.28 (+0.59%) As of 02:43 PM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock DKNG vs. CZR, PENN, ROKU, WYNN, FUBO, MGM, TKO, WMG, PLNT, and LTHShould you be buying DraftKings stock or one of its competitors? The main competitors of DraftKings include Caesars Entertainment (CZR), PENN Entertainment (PENN), Roku (ROKU), Wynn Resorts (WYNN), fuboTV (FUBO), MGM Resorts International (MGM), TKO Group (TKO), Warner Music Group (WMG), Planet Fitness (PLNT), and Life Time Group (LTH). These companies are all part of the "consumer discretionary" sector. DraftKings vs. Its Competitors Caesars Entertainment PENN Entertainment Roku Wynn Resorts fuboTV MGM Resorts International TKO Group Warner Music Group Planet Fitness Life Time Group DraftKings (NASDAQ:DKNG) and Caesars Entertainment (NASDAQ:CZR) are both consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, valuation, earnings, profitability, dividends, risk, analyst recommendations and institutional ownership. Which has more risk & volatility, DKNG or CZR? DraftKings has a beta of 1.7, meaning that its stock price is 70% more volatile than the S&P 500. Comparatively, Caesars Entertainment has a beta of 2.4, meaning that its stock price is 140% more volatile than the S&P 500. Does the media refer more to DKNG or CZR? In the previous week, DraftKings had 17 more articles in the media than Caesars Entertainment. MarketBeat recorded 31 mentions for DraftKings and 14 mentions for Caesars Entertainment. Caesars Entertainment's average media sentiment score of 1.61 beat DraftKings' score of 1.10 indicating that Caesars Entertainment is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment DraftKings 19 Very Positive mention(s) 2 Positive mention(s) 7 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Caesars Entertainment 11 Very Positive mention(s) 2 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Do analysts recommend DKNG or CZR? DraftKings presently has a consensus target price of $54.50, indicating a potential upside of 13.35%. Caesars Entertainment has a consensus target price of $42.47, indicating a potential upside of 57.96%. Given Caesars Entertainment's higher probable upside, analysts plainly believe Caesars Entertainment is more favorable than DraftKings.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score DraftKings 0 Sell rating(s) 2 Hold rating(s) 25 Buy rating(s) 0 Strong Buy rating(s) 2.93Caesars Entertainment 0 Sell rating(s) 4 Hold rating(s) 12 Buy rating(s) 1 Strong Buy rating(s) 2.82 Which has higher valuation & earnings, DKNG or CZR? Caesars Entertainment has higher revenue and earnings than DraftKings. DraftKings is trading at a lower price-to-earnings ratio than Caesars Entertainment, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioDraftKings$4.77B8.97-$507.29M-$0.65-73.97Caesars Entertainment$11.25B0.50-$278M-$0.92-29.22 Is DKNG or CZR more profitable? Caesars Entertainment has a net margin of -1.71% compared to DraftKings' net margin of -5.63%. Caesars Entertainment's return on equity of -4.55% beat DraftKings' return on equity.Company Net Margins Return on Equity Return on Assets DraftKings-5.63% -30.06% -6.80% Caesars Entertainment -1.71%-4.55%-0.60% Do institutionals & insiders have more ownership in DKNG or CZR? 37.7% of DraftKings shares are held by institutional investors. Comparatively, 91.8% of Caesars Entertainment shares are held by institutional investors. 51.2% of DraftKings shares are held by insiders. Comparatively, 1.0% of Caesars Entertainment shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth. SummaryCaesars Entertainment beats DraftKings on 11 of the 17 factors compared between the two stocks. Get DraftKings News Delivered to You Automatically Sign up to receive the latest news and ratings for DKNG and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding DKNG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart DKNG vs. The Competition Export to ExcelMetricDraftKingsGAMING IndustryDiscretionary SectorNASDAQ ExchangeMarket Cap$42.82B$9.74B$8.59B$9.84BDividend YieldN/A2.06%3.06%4.02%P/E Ratio-74.0520.8917.8926.62Price / Sales8.9719.635.26120.07Price / CashN/A20.5216.9759.36Price / Book42.1811.764.796.72Net Income-$507.29M$18.31M$227.38M$265.68M7 Day Performance4.32%2.06%3.31%3.42%1 Month Performance8.59%-4.50%13.71%1.08%1 Year Performance39.98%15.84%51.35%23.86% DraftKings Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)DKNGDraftKings4.0532 of 5 stars$48.08+0.6%$54.50+13.3%+35.3%$42.78B$4.77B-73.995,100Positive NewsInsider TradeCZRCaesars Entertainment4.1691 of 5 stars$25.02-0.8%$42.47+69.7%-28.7%$5.20B$11.37B-27.1722,000Positive NewsPENNPENN Entertainment3.6343 of 5 stars$19.12+2.4%$23.25+21.6%+3.3%$2.79B$6.75B-34.0823,118ROKURoku2.6062 of 5 stars$90.82+2.7%$98.96+9.0%+37.9%$13.40B$4.11B-216.593,340Analyst ForecastInsider TradeWYNNWynn Resorts3.6884 of 5 stars$111.59+0.1%$118.64+6.3%+59.9%$11.59B$7.13B33.4828,000Analyst UpgradeOptions VolumeFUBOfuboTV2.7674 of 5 stars$3.39+0.9%$4.63+36.5%+89.7%$1.16B$1.62B13.02510MGMMGM Resorts International4.4214 of 5 stars$36.41+0.3%$48.72+33.8%+4.6%$9.91B$17.24B20.0063,000Positive NewsAnalyst ForecastTKOTKO Group3.0128 of 5 stars$183.94+0.7%$189.69+3.1%+57.4%$36.50B$2.97B76.071,300Positive NewsWMGWarner Music Group2.891 of 5 stars$32.56+0.4%$33.88+4.1%+16.6%$16.99B$6.43B57.195,800Positive NewsPLNTPlanet Fitness3.9297 of 5 stars$107.06-0.5%$107.38+0.3%+29.4%$9.02B$1.18B47.603,806Positive NewsLTHLife Time Group3.6318 of 5 stars$28.48+1.5%$35.92+26.1%+14.5%$6.26B$2.62B27.8843,800Positive News Related Companies and Tools Related Companies Caesars Entertainment Alternatives PENN Entertainment Alternatives Roku Alternatives Wynn Resorts Alternatives fuboTV Alternatives MGM Resorts International Alternatives TKO Group Alternatives Warner Music Group Alternatives Planet Fitness Alternatives Life Time Group Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:DKNG) was last updated on 8/28/2025 by MarketBeat.com Staff From Our PartnersMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredEveryone’s watching Nvidia right now. 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