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DraftKings (DKNG) Competitors

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$44.57 +1.77 (+4.14%)
Closing price 04:00 PM Eastern
Extended Trading
$44.80 +0.23 (+0.52%)
As of 06:46 PM Eastern
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DKNG vs. CZR, PENN, ROKU, WYNN, FUBO, MGM, RSI, TKO, EDR, and WMG

Should you be buying DraftKings stock or one of its competitors? The main competitors of DraftKings include Caesars Entertainment (CZR), PENN Entertainment (PENN), Roku (ROKU), Wynn Resorts (WYNN), fuboTV (FUBO), MGM Resorts International (MGM), Rush Street Interactive (RSI), TKO Group (TKO), Endeavor Group (EDR), and Warner Music Group (WMG). These companies are all part of the "consumer discretionary" sector.

DraftKings vs. Its Competitors

Caesars Entertainment (NASDAQ:CZR) and DraftKings (NASDAQ:DKNG) are both consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their earnings, media sentiment, profitability, dividends, analyst recommendations, risk, valuation and institutional ownership.

Caesars Entertainment has a net margin of -2.08% compared to DraftKings' net margin of -7.97%. Caesars Entertainment's return on equity of -2.60% beat DraftKings' return on equity.

Company Net Margins Return on Equity Return on Assets
Caesars Entertainment-2.08% -2.60% -0.35%
DraftKings -7.97%-34.55%-8.51%

Caesars Entertainment presently has a consensus price target of $42.50, indicating a potential upside of 34.88%. DraftKings has a consensus price target of $53.90, indicating a potential upside of 20.93%. Given Caesars Entertainment's higher possible upside, research analysts clearly believe Caesars Entertainment is more favorable than DraftKings.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Caesars Entertainment
0 Sell rating(s)
2 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.93
DraftKings
0 Sell rating(s)
1 Hold rating(s)
27 Buy rating(s)
0 Strong Buy rating(s)
2.96

Caesars Entertainment has higher revenue and earnings than DraftKings. DraftKings is trading at a lower price-to-earnings ratio than Caesars Entertainment, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Caesars Entertainment$11.25B0.58-$278M-$1.09-28.91
DraftKings$5.00B7.92-$507.29M-$0.83-53.70

In the previous week, DraftKings had 2 more articles in the media than Caesars Entertainment. MarketBeat recorded 15 mentions for DraftKings and 13 mentions for Caesars Entertainment. Caesars Entertainment's average media sentiment score of 1.00 beat DraftKings' score of 0.88 indicating that Caesars Entertainment is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Caesars Entertainment
6 Very Positive mention(s)
4 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
DraftKings
10 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Caesars Entertainment has a beta of 2.29, indicating that its stock price is 129% more volatile than the S&P 500. Comparatively, DraftKings has a beta of 1.67, indicating that its stock price is 67% more volatile than the S&P 500.

91.8% of Caesars Entertainment shares are held by institutional investors. Comparatively, 37.7% of DraftKings shares are held by institutional investors. 0.8% of Caesars Entertainment shares are held by insiders. Comparatively, 51.2% of DraftKings shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Summary

Caesars Entertainment beats DraftKings on 11 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DKNG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DKNG vs. The Competition

MetricDraftKingsGAMING IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$39.64B$8.82B$8.25B$9.02B
Dividend YieldN/A2.09%3.17%4.03%
P/E Ratio-53.7022.2621.1420.14
Price / Sales7.928.644.02184.08
Price / CashN/A20.2616.7257.97
Price / Book38.7613.024.695.60
Net Income-$507.29M$25.40M$212.85M$248.50M
7 Day Performance9.58%4.31%37.47%5.15%
1 Month Performance18.66%9.37%45.62%7.62%
1 Year Performance21.64%15.93%21.19%21.56%

DraftKings Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DKNG
DraftKings
4.1966 of 5 stars
$44.57
+4.1%
$53.90
+20.9%
+16.5%$39.64B$5.00B-53.705,100
CZR
Caesars Entertainment
3.9794 of 5 stars
$29.97
+1.9%
$42.50
+41.8%
-19.6%$6.23B$11.30B-27.5022,000Positive News
Analyst Forecast
PENN
PENN Entertainment
3.5651 of 5 stars
$18.31
-0.1%
$23.15
+26.4%
-7.9%$2.76B$6.64B-29.5323,118
ROKU
Roku
2.807 of 5 stars
$88.14
+0.1%
$90.37
+2.5%
+40.4%$12.86B$4.11B-120.743,340Trending News
Analyst Forecast
WYNN
Wynn Resorts
3.5595 of 5 stars
$110.46
+1.6%
$112.62
+2.0%
+29.9%$11.55B$7.13B30.6828,000Analyst Forecast
FUBO
fuboTV
1.798 of 5 stars
$3.62
-0.8%
$4.06
+12.2%
+179.8%$1.24B$1.62B18.10510Trending News
MGM
MGM Resorts International
4.9076 of 5 stars
$37.53
+1.4%
$46.94
+25.1%
-13.8%$10.21B$17.24B16.7563,000Analyst Forecast
RSI
Rush Street Interactive
2.2542 of 5 stars
$15.44
+1.0%
$15.89
+2.9%
+76.9%$3.54B$924.08M193.02470Insider Trade
TKO
TKO Group
2.3908 of 5 stars
$173.13
-1.8%
$168.08
-2.9%
+55.1%$34.26B$2.85B87.881,300Analyst Downgrade
Insider Trade
EDR
Endeavor Group
N/A$30.05
+4.2%
N/A+9.6%$20.62B$7.11B-14.661,120High Trading Volume
WMG
Warner Music Group
4.2845 of 5 stars
$29.49
+0.2%
$33.68
+14.2%
-1.2%$15.37B$6.43B33.905,800Trending News
Analyst Forecast
Options Volume

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This page (NASDAQ:DKNG) was last updated on 7/10/2025 by MarketBeat.com Staff
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