DraftKings (DKNG) Competitors $35.20 +1.22 (+3.59%) Closing price 10/9/2025 04:00 PM EasternExtended Trading$35.24 +0.04 (+0.11%) As of 10/9/2025 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock DKNG vs. CZR, PENN, ROKU, WYNN, FUBO, MGM, TKO, WMG, PLNT, and SGHCShould you be buying DraftKings stock or one of its competitors? The main competitors of DraftKings include Caesars Entertainment (CZR), PENN Entertainment (PENN), Roku (ROKU), Wynn Resorts (WYNN), fuboTV (FUBO), MGM Resorts International (MGM), TKO Group (TKO), Warner Music Group (WMG), Planet Fitness (PLNT), and Super Group (SGHC) (SGHC). These companies are all part of the "consumer discretionary" sector. DraftKings vs. Its Competitors Caesars Entertainment PENN Entertainment Roku Wynn Resorts fuboTV MGM Resorts International TKO Group Warner Music Group Planet Fitness Super Group (SGHC) DraftKings (NASDAQ:DKNG) and Caesars Entertainment (NASDAQ:CZR) are both consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their media sentiment, institutional ownership, dividends, analyst recommendations, profitability, earnings, valuation and risk. Do analysts recommend DKNG or CZR? DraftKings presently has a consensus target price of $53.28, indicating a potential upside of 51.35%. Caesars Entertainment has a consensus target price of $42.20, indicating a potential upside of 83.48%. Given Caesars Entertainment's higher possible upside, analysts clearly believe Caesars Entertainment is more favorable than DraftKings.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score DraftKings 3 Sell rating(s) 1 Hold rating(s) 27 Buy rating(s) 0 Strong Buy rating(s) 2.77Caesars Entertainment 2 Sell rating(s) 3 Hold rating(s) 12 Buy rating(s) 1 Strong Buy rating(s) 2.67 Does the media favor DKNG or CZR? In the previous week, DraftKings had 31 more articles in the media than Caesars Entertainment. MarketBeat recorded 46 mentions for DraftKings and 15 mentions for Caesars Entertainment. Caesars Entertainment's average media sentiment score of 0.85 beat DraftKings' score of 0.34 indicating that Caesars Entertainment is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment DraftKings 15 Very Positive mention(s) 9 Positive mention(s) 11 Neutral mention(s) 5 Negative mention(s) 2 Very Negative mention(s) Neutral Caesars Entertainment 5 Very Positive mention(s) 4 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Do insiders and institutionals have more ownership in DKNG or CZR? 37.7% of DraftKings shares are owned by institutional investors. Comparatively, 91.8% of Caesars Entertainment shares are owned by institutional investors. 51.2% of DraftKings shares are owned by company insiders. Comparatively, 1.0% of Caesars Entertainment shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term. Which has more volatility & risk, DKNG or CZR? DraftKings has a beta of 1.99, indicating that its share price is 99% more volatile than the S&P 500. Comparatively, Caesars Entertainment has a beta of 2.38, indicating that its share price is 138% more volatile than the S&P 500. Is DKNG or CZR more profitable? Caesars Entertainment has a net margin of -1.71% compared to DraftKings' net margin of -5.63%. Caesars Entertainment's return on equity of -4.55% beat DraftKings' return on equity.Company Net Margins Return on Equity Return on Assets DraftKings-5.63% -30.06% -6.80% Caesars Entertainment -1.71%-4.55%-0.60% Which has better earnings and valuation, DKNG or CZR? Caesars Entertainment has higher revenue and earnings than DraftKings. DraftKings is trading at a lower price-to-earnings ratio than Caesars Entertainment, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioDraftKings$4.77B3.67-$507.29M-$0.65-54.15Caesars Entertainment$11.25B0.43-$278M-$0.92-25.00 SummaryCaesars Entertainment beats DraftKings on 11 of the 17 factors compared between the two stocks. Get DraftKings News Delivered to You Automatically Sign up to receive the latest news and ratings for DKNG and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding DKNG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart DKNG vs. The Competition Export to ExcelMetricDraftKingsGAMING IndustryDiscretionary SectorNASDAQ ExchangeMarket Cap$16.87B$8.99B$8.44B$10.65BDividend YieldN/A2.17%3.06%4.70%P/E Ratio-54.1518.9118.1627.65Price / Sales3.6719.236.10138.22Price / CashN/A20.1416.6662.20Price / Book17.0013.784.916.79Net Income-$507.29M$12.37M$256.85M$275.88M7 Day Performance-0.48%-2.91%-2.31%1.90%1 Month Performance-22.89%4.80%-0.53%8.90%1 Year Performance-7.47%9.03%36.91%36.28% DraftKings Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)DKNGDraftKings4.5113 of 5 stars$35.20+3.6%$53.28+51.4%-8.0%$16.87B$4.77B-54.155,100Trending NewsAnalyst ForecastCZRCaesars Entertainment3.4932 of 5 stars$23.38-5.2%$42.20+80.5%-48.2%$4.86B$11.25B-25.4122,000Trending NewsAnalyst ForecastPENNPENN Entertainment3.9338 of 5 stars$16.90-5.7%$22.80+34.9%-10.0%$2.47B$6.58B-30.1823,118Trending NewsROKURoku2.1501 of 5 stars$99.93-1.9%$101.33+1.4%+25.5%$14.72B$4.11B-237.933,340Trending NewsAnalyst ForecastInsider TradeAnalyst RevisionWYNNWynn Resorts3.68 of 5 stars$121.57-1.1%$127.33+4.7%+18.6%$12.64B$7.13B36.5128,000FUBOfuboTV2.8621 of 5 stars$3.88+0.3%$4.63+19.2%+172.1%$1.33B$1.62B14.92510Trending NewsAnalyst ForecastMGMMGM Resorts International4.5766 of 5 stars$32.33-2.4%$48.50+50.0%-19.2%$8.80B$17.24B17.7663,000Analyst ForecastTKOTKO Group3.0449 of 5 stars$194.15-1.9%$206.07+6.1%+46.3%$38.50B$2.80B80.231,300Trending NewsAnalyst ForecastInsider TradeWMGWarner Music Group3.9007 of 5 stars$32.65-0.2%$35.24+7.9%+3.4%$17.02B$6.43B57.285,800News CoverageAnalyst ForecastPLNTPlanet Fitness4.4384 of 5 stars$95.85-1.0%$111.54+16.4%+17.0%$8.07B$1.18B42.603,806Analyst ForecastSGHCSuper Group (SGHC)3.4648 of 5 stars$13.35flat$15.40+15.4%+237.0%$6.72B$2.00B51.353,300Analyst Forecast Related Companies and Tools Related Companies Caesars Entertainment Alternatives PENN Entertainment Alternatives Roku Alternatives Wynn Resorts Alternatives fuboTV Alternatives MGM Resorts International Alternatives TKO Group Alternatives Warner Music Group Alternatives Planet Fitness Alternatives Super Group (SGHC) Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:DKNG) was last updated on 10/10/2025 by MarketBeat.com Staff From Our Partners"I'm risking my reputation on this"The Fed rate cut truth they don't want you to know The Fed's 25 basis point cut isn't just monetary policy…...Crypto 101 Media | SponsoredTrump to get REVENGE on the banks??Rumors are swirling that Trump could target the banking system by upending the $5 trillion-a-day SWIFT network...The Oxford Club | SponsoredElon callingElon Musk says November 6 could "affect the future of the world" Get ready for the biggest pivot in corpora...Altimetry | Sponsored1 Hour Once A DayMy top income trading expert, Dave Aquino, just released a 1-hour trading strategy designed specifically to he...Base Camp Trading | SponsoredURGENT: The Market's 3 Red Flags Are FlashingHere’s the uncomfortable truth: The smartest investors in the world are already preparing for a crash befor...StockEarnings | SponsoredClaim Your Share of $5.39 BILLION in AI Equity ChecksThe U.S. government just took advantage of Public Law 81-774 to crack down on AI companies... 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