DraftKings (DKNG) Competitors $45.20 -0.16 (-0.35%) Closing price 08/7/2025 04:00 PM EasternExtended Trading$44.86 -0.35 (-0.76%) As of 04:06 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock DKNG vs. CZR, PENN, ROKU, WYNN, FUBO, MGM, TKO, WMG, PLNT, and LTHShould you be buying DraftKings stock or one of its competitors? The main competitors of DraftKings include Caesars Entertainment (CZR), PENN Entertainment (PENN), Roku (ROKU), Wynn Resorts (WYNN), fuboTV (FUBO), MGM Resorts International (MGM), TKO Group (TKO), Warner Music Group (WMG), Planet Fitness (PLNT), and Life Time Group (LTH). These companies are all part of the "consumer discretionary" sector. DraftKings vs. Its Competitors Caesars Entertainment PENN Entertainment Roku Wynn Resorts fuboTV MGM Resorts International TKO Group Warner Music Group Planet Fitness Life Time Group DraftKings (NASDAQ:DKNG) and Caesars Entertainment (NASDAQ:CZR) are both consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, profitability, earnings, dividends, valuation, risk and institutional ownership. Which has more volatility and risk, DKNG or CZR? DraftKings has a beta of 1.7, suggesting that its share price is 70% more volatile than the S&P 500. Comparatively, Caesars Entertainment has a beta of 2.4, suggesting that its share price is 140% more volatile than the S&P 500. Which has preferable earnings & valuation, DKNG or CZR? Caesars Entertainment has higher revenue and earnings than DraftKings. DraftKings is trading at a lower price-to-earnings ratio than Caesars Entertainment, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioDraftKings$4.77B8.43-$507.29M-$0.83-54.46Caesars Entertainment$11.25B0.45-$278M-$0.92-26.24 Does the media refer more to DKNG or CZR? In the previous week, DraftKings had 16 more articles in the media than Caesars Entertainment. MarketBeat recorded 39 mentions for DraftKings and 23 mentions for Caesars Entertainment. Caesars Entertainment's average media sentiment score of 1.02 beat DraftKings' score of 0.79 indicating that Caesars Entertainment is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment DraftKings 19 Very Positive mention(s) 4 Positive mention(s) 10 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Caesars Entertainment 13 Very Positive mention(s) 5 Positive mention(s) 2 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Is DKNG or CZR more profitable? Caesars Entertainment has a net margin of -1.71% compared to DraftKings' net margin of -5.63%. Caesars Entertainment's return on equity of -4.55% beat DraftKings' return on equity.Company Net Margins Return on Equity Return on Assets DraftKings-5.63% -30.23% -6.84% Caesars Entertainment -1.71%-4.55%-0.60% Do analysts prefer DKNG or CZR? DraftKings presently has a consensus price target of $54.48, indicating a potential upside of 20.53%. Caesars Entertainment has a consensus price target of $42.47, indicating a potential upside of 75.92%. Given Caesars Entertainment's higher probable upside, analysts clearly believe Caesars Entertainment is more favorable than DraftKings.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score DraftKings 0 Sell rating(s) 1 Hold rating(s) 25 Buy rating(s) 0 Strong Buy rating(s) 2.96Caesars Entertainment 0 Sell rating(s) 3 Hold rating(s) 12 Buy rating(s) 1 Strong Buy rating(s) 2.88 Do institutionals and insiders believe in DKNG or CZR? 37.7% of DraftKings shares are held by institutional investors. Comparatively, 91.8% of Caesars Entertainment shares are held by institutional investors. 51.2% of DraftKings shares are held by company insiders. Comparatively, 0.8% of Caesars Entertainment shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth. SummaryCaesars Entertainment beats DraftKings on 11 of the 17 factors compared between the two stocks. Get DraftKings News Delivered to You Automatically Sign up to receive the latest news and ratings for DKNG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding DKNG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart DKNG vs. The Competition Export to ExcelMetricDraftKingsGAMING IndustryDiscretionary SectorNASDAQ ExchangeMarket Cap$40.34B$9.57B$8.12B$9.57BDividend YieldN/A1.96%3.21%4.18%P/E Ratio-69.5419.4718.7725.14Price / Sales8.4316.144.7697.36Price / CashN/A20.3116.4358.58Price / Book39.3011.734.475.59Net Income-$507.29M$18.31M$216.94M$265.48M7 Day Performance3.36%-1.05%1.17%1.22%1 Month Performance6.75%-3.59%-0.63%0.39%1 Year Performance48.00%16.82%24.05%23.47% DraftKings Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)DKNGDraftKings4.351 of 5 stars$45.20-0.4%$54.48+20.5%+50.0%$40.34B$4.77B-69.545,100Trending NewsEarnings ReportAnalyst ForecastInsider TradeOptions VolumeHigh Trading VolumeCZRCaesars Entertainment3.7417 of 5 stars$25.17-0.7%$42.53+69.0%-31.0%$5.24B$11.37B-27.3622,000Positive NewsAnalyst ForecastPENNPENN Entertainment4.2004 of 5 stars$17.39-1.5%$23.18+33.3%-2.0%$2.63B$6.64B-28.0523,118Trending NewsROKURoku3.4425 of 5 stars$83.64-2.6%$98.96+18.3%+57.3%$12.21B$4.11B-199.143,340Trending NewsInsider TradeWYNNWynn Resorts3.4725 of 5 stars$107.72+0.6%$114.71+6.5%+43.3%$11.26B$7.13B29.9228,000Earnings ReportDividend AnnouncementFUBOfuboTV2.7814 of 5 stars$3.92-1.0%$4.63+18.0%+196.0%$1.34B$1.62B19.60510Trending NewsMGMMGM Resorts International4.7543 of 5 stars$34.96-1.5%$48.56+38.9%-4.7%$9.52B$17.24B19.2163,000Analyst ForecastTKOTKO Group2.4727 of 5 stars$163.51-1.4%$171.33+4.8%+47.0%$32.36B$2.85B83.001,300Trending NewsEarnings ReportAnalyst ForecastWMGWarner Music Group3.412 of 5 stars$29.88+2.2%$33.72+12.9%+8.7%$15.58B$6.43B34.345,800Trending NewsEarnings ReportAnalyst ForecastPLNTPlanet Fitness4.2273 of 5 stars$109.49-0.7%$106.63-2.6%+39.1%$9.22B$1.18B51.653,806Trending NewsEarnings ReportAnalyst ForecastLTHLife Time Group3.4833 of 5 stars$25.82-9.7%$35.92+39.1%+20.1%$5.67B$2.62B26.9043,800Earnings ReportHigh Trading Volume Related Companies and Tools Related Companies Caesars Entertainment Alternatives PENN Entertainment Alternatives Roku Alternatives Wynn Resorts Alternatives fuboTV Alternatives MGM Resorts International Alternatives TKO Group Alternatives Warner Music Group Alternatives Planet Fitness Alternatives Life Time Group Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:DKNG) was last updated on 8/8/2025 by MarketBeat.com Staff From Our PartnersGENIUS Act: Cancel Your Money?A new law called the GENIUS Act could quietly trigger the most radical shift in American finance in decades. 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