DraftKings (DKNG) Competitors

DraftKings (NASDAQ:DKNG) and TKO Group (NYSE:TKO) are both large-cap consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their media sentiment, institutional ownership, profitability, dividends, valuation, earnings, community ranking, risk and analyst recommendations.

Does the MarketBeat Community believe in DKNG or TKO?

DraftKings received 291 more outperform votes than TKO Group when rated by MarketBeat users. However, 79.31% of users gave TKO Group an outperform vote while only 66.21% of users gave DraftKings an outperform vote.

Company	Underperform	Outperform
DraftKings	Outperform Votes 337 66.21%	Underperform Votes 172 33.79%
TKO Group	Outperform Votes 46 79.31%	Underperform Votes 12 20.69%

Do analysts recommend DKNG or TKO?

DraftKings presently has a consensus target price of $54.48, suggesting a potential upside of 59.07%. TKO Group has a consensus target price of $161.08, suggesting a potential downside of 3.25%. Given DraftKings' higher possible upside, analysts clearly believe DraftKings is more favorable than TKO Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
DraftKings	0 Sell rating(s)	3 Hold rating(s)	26 Buy rating(s)	0 Strong Buy rating(s)	2.90
TKO Group	0 Sell rating(s)	2 Hold rating(s)	11 Buy rating(s)	1 Strong Buy rating(s)	2.93

Is DKNG or TKO more profitable?

TKO Group has a net margin of -1.26% compared to DraftKings' net margin of -10.64%. TKO Group's return on equity of 3.39% beat DraftKings' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
DraftKings	-10.64%	-48.13%	-12.24%
TKO Group	-1.26%	3.39%	2.32%

Do insiders & institutionals have more ownership in DKNG or TKO?

37.7% of DraftKings shares are held by institutional investors. Comparatively, 89.8% of TKO Group shares are held by institutional investors. 51.2% of DraftKings shares are held by company insiders. Comparatively, 53.8% of TKO Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Does the media prefer DKNG or TKO?

In the previous week, TKO Group had 10 more articles in the media than DraftKings. MarketBeat recorded 27 mentions for TKO Group and 17 mentions for DraftKings. DraftKings' average media sentiment score of 0.77 beat TKO Group's score of 0.61 indicating that DraftKings is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
DraftKings	10 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	5 Negative mention(s)	0 Very Negative mention(s)	Positive
TKO Group	9 Very Positive mention(s)	2 Positive mention(s)	10 Neutral mention(s)	4 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has stronger earnings & valuation, DKNG or TKO?

TKO Group has lower revenue, but higher earnings than DraftKings. DraftKings is trading at a lower price-to-earnings ratio than TKO Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
DraftKings	$4.77B	6.34	-$507.29M	-$1.06	-32.31
TKO Group	$2.80B	10.16	$208.18M	$0.02	8,325.00

Which has more volatility & risk, DKNG or TKO?

DraftKings has a beta of 2.16, meaning that its share price is 116% more volatile than the S&P 500. Comparatively, TKO Group has a beta of 0.9, meaning that its share price is 10% less volatile than the S&P 500.

Summary

TKO Group beats DraftKings on 12 of the 19 factors compared between the two stocks.