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DraftKings (DKNG) Competitors

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$25.03 +1.11 (+4.63%)
As of 12:46 PM Eastern
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DKNG vs. CZR, HOOD, PENN, WYNN, and FLUT

Should you be buying DraftKings stock or one of its competitors? The main competitors of DraftKings include Caesars Entertainment (CZR), Robinhood Markets (HOOD), PENN Entertainment (PENN), Wynn Resorts (WYNN), and Flutter Entertainment (FLUT).

How does DraftKings compare to Caesars Entertainment?

Caesars Entertainment (NASDAQ:CZR) and DraftKings (NASDAQ:DKNG) are both consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their media sentiment, valuation, profitability, institutional ownership, earnings, dividends, risk and analyst recommendations.

DraftKings has a net margin of 0.06% compared to Caesars Entertainment's net margin of -4.19%. DraftKings' return on equity of 5.36% beat Caesars Entertainment's return on equity.

Company Net Margins Return on Equity Return on Assets
Caesars Entertainment-4.19% -7.88% -0.95%
DraftKings 0.06%5.36%0.96%

91.8% of Caesars Entertainment shares are owned by institutional investors. Comparatively, 37.7% of DraftKings shares are owned by institutional investors. 1.0% of Caesars Entertainment shares are owned by company insiders. Comparatively, 47.2% of DraftKings shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

DraftKings has lower revenue, but higher earnings than Caesars Entertainment. DraftKings is trading at a lower price-to-earnings ratio than Caesars Entertainment, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Caesars Entertainment$11.56B0.49-$502M-$2.37N/A
DraftKings$6.05B2.05$3.71M-$0.04N/A

In the previous week, DraftKings had 9 more articles in the media than Caesars Entertainment. MarketBeat recorded 19 mentions for DraftKings and 10 mentions for Caesars Entertainment. Caesars Entertainment's average media sentiment score of 1.03 beat DraftKings' score of 0.66 indicating that Caesars Entertainment is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Caesars Entertainment
4 Very Positive mention(s)
6 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
DraftKings
9 Very Positive mention(s)
3 Positive mention(s)
5 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Caesars Entertainment presently has a consensus target price of $33.27, suggesting a potential upside of 19.86%. DraftKings has a consensus target price of $34.84, suggesting a potential upside of 39.19%. Given DraftKings' stronger consensus rating and higher possible upside, analysts plainly believe DraftKings is more favorable than Caesars Entertainment.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Caesars Entertainment
1 Sell rating(s)
7 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.47
DraftKings
2 Sell rating(s)
8 Hold rating(s)
27 Buy rating(s)
0 Strong Buy rating(s)
2.68

Caesars Entertainment has a beta of 1.77, indicating that its stock price is 77% more volatile than the S&P 500. Comparatively, DraftKings has a beta of 1.67, indicating that its stock price is 67% more volatile than the S&P 500.

Summary

DraftKings beats Caesars Entertainment on 11 of the 16 factors compared between the two stocks.

How does DraftKings compare to Robinhood Markets?

DraftKings (NASDAQ:DKNG) and Robinhood Markets (NASDAQ:HOOD) are related large-cap companies, but which is the superior stock? We will contrast the two businesses based on the strength of their media sentiment, profitability, institutional ownership, earnings, risk, valuation, analyst recommendations and dividends.

DraftKings presently has a consensus target price of $34.84, suggesting a potential upside of 39.19%. Robinhood Markets has a consensus target price of $107.88, suggesting a potential upside of 41.05%. Given Robinhood Markets' higher probable upside, analysts clearly believe Robinhood Markets is more favorable than DraftKings.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
DraftKings
2 Sell rating(s)
8 Hold rating(s)
27 Buy rating(s)
0 Strong Buy rating(s)
2.68
Robinhood Markets
2 Sell rating(s)
5 Hold rating(s)
18 Buy rating(s)
0 Strong Buy rating(s)
2.64

Robinhood Markets has a net margin of 41.12% compared to DraftKings' net margin of 0.06%. Robinhood Markets' return on equity of 21.39% beat DraftKings' return on equity.

Company Net Margins Return on Equity Return on Assets
DraftKings0.06% 5.36% 0.96%
Robinhood Markets 41.12%21.39%4.73%

37.7% of DraftKings shares are held by institutional investors. Comparatively, 93.3% of Robinhood Markets shares are held by institutional investors. 47.2% of DraftKings shares are held by company insiders. Comparatively, 14.5% of Robinhood Markets shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

DraftKings has a beta of 1.67, indicating that its share price is 67% more volatile than the S&P 500. Comparatively, Robinhood Markets has a beta of 2.29, indicating that its share price is 129% more volatile than the S&P 500.

Robinhood Markets has lower revenue, but higher earnings than DraftKings. DraftKings is trading at a lower price-to-earnings ratio than Robinhood Markets, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
DraftKings$6.05B2.05$3.71M-$0.04N/A
Robinhood Markets$4.47B15.39$1.88B$2.0736.95

In the previous week, Robinhood Markets had 45 more articles in the media than DraftKings. MarketBeat recorded 64 mentions for Robinhood Markets and 19 mentions for DraftKings. Robinhood Markets' average media sentiment score of 0.70 beat DraftKings' score of 0.66 indicating that Robinhood Markets is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
DraftKings
9 Very Positive mention(s)
3 Positive mention(s)
5 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Robinhood Markets
28 Very Positive mention(s)
13 Positive mention(s)
12 Neutral mention(s)
7 Negative mention(s)
2 Very Negative mention(s)
Positive

Summary

Robinhood Markets beats DraftKings on 12 of the 16 factors compared between the two stocks.

How does DraftKings compare to PENN Entertainment?

DraftKings (NASDAQ:DKNG) and PENN Entertainment (NASDAQ:PENN) are both consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, institutional ownership, media sentiment, valuation, dividends, risk and profitability.

37.7% of DraftKings shares are owned by institutional investors. Comparatively, 91.7% of PENN Entertainment shares are owned by institutional investors. 47.2% of DraftKings shares are owned by insiders. Comparatively, 2.7% of PENN Entertainment shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

DraftKings currently has a consensus target price of $34.84, suggesting a potential upside of 39.19%. PENN Entertainment has a consensus target price of $20.29, suggesting a potential upside of 20.07%. Given DraftKings' stronger consensus rating and higher possible upside, equities research analysts plainly believe DraftKings is more favorable than PENN Entertainment.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
DraftKings
2 Sell rating(s)
8 Hold rating(s)
27 Buy rating(s)
0 Strong Buy rating(s)
2.68
PENN Entertainment
1 Sell rating(s)
6 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.47

DraftKings has a net margin of 0.06% compared to PENN Entertainment's net margin of -13.55%. DraftKings' return on equity of 5.36% beat PENN Entertainment's return on equity.

Company Net Margins Return on Equity Return on Assets
DraftKings0.06% 5.36% 0.96%
PENN Entertainment -13.55%0.44%0.07%

DraftKings has higher earnings, but lower revenue than PENN Entertainment. DraftKings is trading at a lower price-to-earnings ratio than PENN Entertainment, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
DraftKings$6.05B2.05$3.71M-$0.04N/A
PENN Entertainment$7.07B0.32-$843.10M-$6.72N/A

In the previous week, DraftKings had 15 more articles in the media than PENN Entertainment. MarketBeat recorded 19 mentions for DraftKings and 4 mentions for PENN Entertainment. DraftKings' average media sentiment score of 0.66 beat PENN Entertainment's score of 0.27 indicating that DraftKings is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
DraftKings
9 Very Positive mention(s)
3 Positive mention(s)
5 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
PENN Entertainment
2 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

DraftKings has a beta of 1.67, indicating that its stock price is 67% more volatile than the S&P 500. Comparatively, PENN Entertainment has a beta of 1.43, indicating that its stock price is 43% more volatile than the S&P 500.

Summary

DraftKings beats PENN Entertainment on 13 of the 16 factors compared between the two stocks.

How does DraftKings compare to Wynn Resorts?

Wynn Resorts (NASDAQ:WYNN) and DraftKings (NASDAQ:DKNG) are both large-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, valuation, institutional ownership, media sentiment, risk, profitability, dividends and analyst recommendations.

88.6% of Wynn Resorts shares are owned by institutional investors. Comparatively, 37.7% of DraftKings shares are owned by institutional investors. 0.9% of Wynn Resorts shares are owned by insiders. Comparatively, 47.2% of DraftKings shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Wynn Resorts currently has a consensus target price of $140.64, suggesting a potential upside of 31.71%. DraftKings has a consensus target price of $34.84, suggesting a potential upside of 39.19%. Given DraftKings' higher possible upside, analysts clearly believe DraftKings is more favorable than Wynn Resorts.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Wynn Resorts
0 Sell rating(s)
3 Hold rating(s)
12 Buy rating(s)
1 Strong Buy rating(s)
2.88
DraftKings
2 Sell rating(s)
8 Hold rating(s)
27 Buy rating(s)
0 Strong Buy rating(s)
2.68

Wynn Resorts has a net margin of 4.59% compared to DraftKings' net margin of 0.06%. DraftKings' return on equity of 5.36% beat Wynn Resorts' return on equity.

Company Net Margins Return on Equity Return on Assets
Wynn Resorts4.59% -39.05% 3.41%
DraftKings 0.06%5.36%0.96%

Wynn Resorts has higher revenue and earnings than DraftKings. DraftKings is trading at a lower price-to-earnings ratio than Wynn Resorts, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Wynn Resorts$7.14B1.56$327.33M$3.0035.60
DraftKings$6.05B2.05$3.71M-$0.04N/A

In the previous week, DraftKings had 1 more articles in the media than Wynn Resorts. MarketBeat recorded 19 mentions for DraftKings and 18 mentions for Wynn Resorts. DraftKings' average media sentiment score of 0.66 beat Wynn Resorts' score of 0.41 indicating that DraftKings is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Wynn Resorts
7 Very Positive mention(s)
1 Positive mention(s)
6 Neutral mention(s)
4 Negative mention(s)
0 Very Negative mention(s)
Neutral
DraftKings
9 Very Positive mention(s)
3 Positive mention(s)
5 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Wynn Resorts has a beta of 1.01, indicating that its share price is 1% more volatile than the S&P 500. Comparatively, DraftKings has a beta of 1.67, indicating that its share price is 67% more volatile than the S&P 500.

Summary

Wynn Resorts beats DraftKings on 9 of the 17 factors compared between the two stocks.

How does DraftKings compare to Flutter Entertainment?

DraftKings (NASDAQ:DKNG) and Flutter Entertainment (NYSE:FLUT) are both large-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, profitability, risk, dividends, earnings, media sentiment and valuation.

DraftKings has higher earnings, but lower revenue than Flutter Entertainment. DraftKings is trading at a lower price-to-earnings ratio than Flutter Entertainment, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
DraftKings$6.05B2.05$3.71M-$0.04N/A
Flutter Entertainment$16.38B1.08-$310M-$1.80N/A

DraftKings has a beta of 1.67, indicating that its share price is 67% more volatile than the S&P 500. Comparatively, Flutter Entertainment has a beta of 1.58, indicating that its share price is 58% more volatile than the S&P 500.

DraftKings presently has a consensus target price of $34.84, suggesting a potential upside of 39.19%. Flutter Entertainment has a consensus target price of $201.00, suggesting a potential upside of 97.83%. Given Flutter Entertainment's higher probable upside, analysts plainly believe Flutter Entertainment is more favorable than DraftKings.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
DraftKings
2 Sell rating(s)
8 Hold rating(s)
27 Buy rating(s)
0 Strong Buy rating(s)
2.68
Flutter Entertainment
3 Sell rating(s)
7 Hold rating(s)
14 Buy rating(s)
2 Strong Buy rating(s)
2.58

DraftKings has a net margin of 0.06% compared to Flutter Entertainment's net margin of -1.89%. Flutter Entertainment's return on equity of 12.12% beat DraftKings' return on equity.

Company Net Margins Return on Equity Return on Assets
DraftKings0.06% 5.36% 0.96%
Flutter Entertainment -1.89%12.12%4.19%

37.7% of DraftKings shares are held by institutional investors. 47.2% of DraftKings shares are held by company insiders. Comparatively, 0.1% of Flutter Entertainment shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

In the previous week, Flutter Entertainment had 19 more articles in the media than DraftKings. MarketBeat recorded 38 mentions for Flutter Entertainment and 19 mentions for DraftKings. Flutter Entertainment's average media sentiment score of 0.71 beat DraftKings' score of 0.66 indicating that Flutter Entertainment is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
DraftKings
9 Very Positive mention(s)
3 Positive mention(s)
5 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Flutter Entertainment
15 Very Positive mention(s)
7 Positive mention(s)
11 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

DraftKings beats Flutter Entertainment on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DKNG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DKNG vs. The Competition

Export
MetricDraftKingsGAMING IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$12.41B$6.25B$7.32B$12.17B
Dividend YieldN/A2.09%2.93%5.26%
P/E Ratio-625.8814.7417.2827.34
Price / Sales2.052.973.6784.45
Price / Cash32.5820.5514.6554.56
Price / Book19.716.733.706.87
Net Income$3.71M-$32.47M$267.38M$332.89M
7 Day Performance7.32%-1.32%5.61%2.29%
1 Month Performance9.05%10.94%11.40%9.08%
1 Year Performance-27.65%-6.56%17.37%43.73%

DraftKings Competitors List

Export
CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DKNG
DraftKings
4.3595 of 5 stars		$25.03
+4.6%		$34.84
+39.2%		-28.8%$12.41B$6.05BN/A5,500
CZR
Caesars Entertainment
3.182 of 5 stars		$27.31
-2.6%		$32.93
+20.6%		+3.4%$5.71B$11.49BN/A21,000
HOOD
Robinhood Markets
4.7539 of 5 stars		$82.07
-2.2%		$111.08
+35.4%		+61.9%$75.58B$4.47B39.842,900
PENN
PENN Entertainment
4.2491 of 5 stars		$17.96
+0.7%		$20.21
+12.6%		+7.9%$2.38B$6.96BN/A23,441
WYNN
Wynn Resorts
4.4628 of 5 stars		$106.20
+0.7%		$137.93
+29.9%		+28.8%$10.98B$7.14B35.4028,500

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This page (NASDAQ:DKNG) was last updated on 5/7/2026 by MarketBeat.com Staff.
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