DraftKings (DKNG) Competitors $43.45 +0.15 (+0.35%) Closing price 04:00 PM EasternExtended Trading$43.46 +0.00 (+0.01%) As of 06:14 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock DKNG vs. CZR, PENN, ROKU, WYNN, FUBO, MGM, TKO, WMG, PLNT, and SGHCShould you be buying DraftKings stock or one of its competitors? The main competitors of DraftKings include Caesars Entertainment (CZR), PENN Entertainment (PENN), Roku (ROKU), Wynn Resorts (WYNN), fuboTV (FUBO), MGM Resorts International (MGM), TKO Group (TKO), Warner Music Group (WMG), Planet Fitness (PLNT), and Super Group (SGHC) (SGHC). These companies are all part of the "consumer discretionary" sector. DraftKings vs. Its Competitors Caesars Entertainment PENN Entertainment Roku Wynn Resorts fuboTV MGM Resorts International TKO Group Warner Music Group Planet Fitness Super Group (SGHC) Caesars Entertainment (NASDAQ:CZR) and DraftKings (NASDAQ:DKNG) are both consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, profitability, risk, dividends, valuation, media sentiment and earnings. Which has more volatility & risk, CZR or DKNG? Caesars Entertainment has a beta of 2.24, meaning that its share price is 124% more volatile than the S&P 500. Comparatively, DraftKings has a beta of 1.73, meaning that its share price is 73% more volatile than the S&P 500. Does the media favor CZR or DKNG? In the previous week, DraftKings had 14 more articles in the media than Caesars Entertainment. MarketBeat recorded 30 mentions for DraftKings and 16 mentions for Caesars Entertainment. DraftKings' average media sentiment score of 1.07 beat Caesars Entertainment's score of 1.00 indicating that DraftKings is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Caesars Entertainment 7 Very Positive mention(s) 4 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive DraftKings 23 Very Positive mention(s) 3 Positive mention(s) 3 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Do insiders and institutionals have more ownership in CZR or DKNG? 91.8% of Caesars Entertainment shares are held by institutional investors. Comparatively, 37.7% of DraftKings shares are held by institutional investors. 1.0% of Caesars Entertainment shares are held by insiders. Comparatively, 51.2% of DraftKings shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term. Which has better valuation and earnings, CZR or DKNG? Caesars Entertainment has higher revenue and earnings than DraftKings. DraftKings is trading at a lower price-to-earnings ratio than Caesars Entertainment, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioCaesars Entertainment$11.25B0.47-$278M-$0.92-27.78DraftKings$5.41B3.99-$507.29M-$0.65-66.85 Is CZR or DKNG more profitable? Caesars Entertainment has a net margin of -1.71% compared to DraftKings' net margin of -5.63%. Caesars Entertainment's return on equity of -4.55% beat DraftKings' return on equity.Company Net Margins Return on Equity Return on Assets Caesars Entertainment-1.71% -4.55% -0.60% DraftKings -5.63%-30.06%-6.80% Do analysts recommend CZR or DKNG? Caesars Entertainment presently has a consensus price target of $42.33, suggesting a potential upside of 65.62%. DraftKings has a consensus price target of $55.12, suggesting a potential upside of 26.85%. Given Caesars Entertainment's higher probable upside, analysts plainly believe Caesars Entertainment is more favorable than DraftKings.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Caesars Entertainment 0 Sell rating(s) 4 Hold rating(s) 12 Buy rating(s) 1 Strong Buy rating(s) 2.82DraftKings 0 Sell rating(s) 1 Hold rating(s) 24 Buy rating(s) 0 Strong Buy rating(s) 2.96 SummaryCaesars Entertainment beats DraftKings on 10 of the 17 factors compared between the two stocks. Get DraftKings News Delivered to You Automatically Sign up to receive the latest news and ratings for DKNG and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding DKNG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart DKNG vs. The Competition Export to ExcelMetricDraftKingsGAMING IndustryDiscretionary SectorNASDAQ ExchangeMarket Cap$21.57B$9.29B$8.37B$10.42BDividend YieldN/A2.15%2.99%4.63%P/E Ratio-66.8520.0518.5926.74Price / Sales3.9919.205.83162.18Price / CashN/A20.6017.0260.63Price / Book20.9914.455.066.40Net Income-$507.29M$12.37M$256.79M$271.71M7 Day Performance-1.21%2.35%0.54%2.85%1 Month Performance-3.49%3.04%19.25%9.64%1 Year Performance10.64%12.84%53.41%31.62% DraftKings Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)DKNGDraftKings4.4767 of 5 stars$43.45+0.3%$55.12+26.8%+13.7%$21.57B$5.41B-66.855,100Positive NewsCZRCaesars Entertainment3.6043 of 5 stars$25.43-0.6%$42.33+66.5%-34.4%$5.29B$11.25B-27.6422,000Positive NewsAnalyst ForecastOptions VolumePENNPENN Entertainment3.9401 of 5 stars$18.91-0.1%$23.25+23.0%-2.1%$2.76B$6.58B-33.7723,118ROKURoku2.2664 of 5 stars$98.34+0.4%$100.67+2.4%+28.2%$14.49B$4.11B-234.143,340Positive NewsAnalyst ForecastInsider TradeShort Interest ↓WYNNWynn Resorts3.6776 of 5 stars$123.28+2.2%$124.47+1.0%+63.3%$12.82B$7.13B37.0228,000Analyst ForecastShort Interest ↓FUBOfuboTV1.8774 of 5 stars$4.22-1.6%$4.63+9.6%+170.8%$1.45B$1.62B16.23510Trending NewsMGMMGM Resorts International4.6374 of 5 stars$35.25-0.3%$48.67+38.1%-2.8%$9.59B$17.24B19.3763,000Positive NewsTKOTKO Group2.7364 of 5 stars$201.33+0.5%$196.50-2.4%+65.6%$39.92B$2.80B83.191,300Analyst ForecastInsider TradeBuyback AnnouncementWMGWarner Music Group3.4287 of 5 stars$33.21-0.4%$34.65+4.3%+11.3%$17.31B$6.43B58.265,800Positive NewsPLNTPlanet Fitness4.1245 of 5 stars$98.45-2.3%$108.64+10.4%+20.6%$8.29B$1.18B43.763,806Positive NewsSGHCSuper Group (SGHC)4.487 of 5 stars$12.84-1.9%$14.22+10.8%+224.0%$6.46B$1.84B49.393,300Trending NewsAnalyst ForecastShort Interest ↑High Trading Volume Related Companies and Tools Related Companies Caesars Entertainment Alternatives PENN Entertainment Alternatives Roku Alternatives Wynn Resorts Alternatives fuboTV Alternatives MGM Resorts International Alternatives TKO Group Alternatives Warner Music Group Alternatives Planet Fitness Alternatives Super Group (SGHC) Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:DKNG) was last updated on 9/19/2025 by MarketBeat.com Staff From Our PartnersTrump’s national nightmare is herePorter Stansberry and Jeff Brown say a new U.S. national emergency is already underway — and it could trigger ...Porter & Company | SponsoredHe Called Nvidia at $1.10. 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