First Financial Bankshares (FFIN) Competitors $35.38 -1.05 (-2.88%) Closing price 08/15/2025 04:00 PM EasternExtended Trading$35.38 0.00 (0.00%) As of 08/15/2025 05:44 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock FFIN vs. ABCB, BANR, FRME, OBK, PPBI, SSB, UBSI, WSFS, CBU, and PBShould you be buying First Financial Bankshares stock or one of its competitors? The main competitors of First Financial Bankshares include Ameris Bancorp (ABCB), Banner (BANR), First Merchants (FRME), Origin Bancorp (OBK), Pacific Premier Bancorp (PPBI), SouthState (SSB), United Bankshares (UBSI), WSFS Financial (WSFS), Community Financial System (CBU), and Prosperity Bancshares (PB). These companies are all part of the "finance" sector. First Financial Bankshares vs. Its Competitors Ameris Bancorp Banner First Merchants Origin Bancorp Pacific Premier Bancorp SouthState United Bankshares WSFS Financial Community Financial System Prosperity Bancshares Ameris Bancorp (NASDAQ:ABCB) and First Financial Bankshares (NASDAQ:FFIN) are both mid-cap finance companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, earnings, analyst recommendations, valuation, dividends, risk, profitability and media sentiment. Which has more risk & volatility, ABCB or FFIN? Ameris Bancorp has a beta of 0.96, meaning that its share price is 4% less volatile than the S&P 500. Comparatively, First Financial Bankshares has a beta of 0.87, meaning that its share price is 13% less volatile than the S&P 500. Does the media prefer ABCB or FFIN? In the previous week, Ameris Bancorp had 3 more articles in the media than First Financial Bankshares. MarketBeat recorded 8 mentions for Ameris Bancorp and 5 mentions for First Financial Bankshares. Ameris Bancorp's average media sentiment score of 1.43 beat First Financial Bankshares' score of 1.41 indicating that Ameris Bancorp is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Ameris Bancorp 6 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive First Financial Bankshares 3 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Is ABCB or FFIN more profitable? First Financial Bankshares has a net margin of 31.01% compared to Ameris Bancorp's net margin of 21.46%. First Financial Bankshares' return on equity of 14.69% beat Ameris Bancorp's return on equity.Company Net Margins Return on Equity Return on Assets Ameris Bancorp21.46% 9.57% 1.32% First Financial Bankshares 31.01%14.69%1.75% Do analysts rate ABCB or FFIN? Ameris Bancorp presently has a consensus price target of $72.14, indicating a potential upside of 3.03%. First Financial Bankshares has a consensus price target of $39.25, indicating a potential upside of 10.94%. Given First Financial Bankshares' higher probable upside, analysts clearly believe First Financial Bankshares is more favorable than Ameris Bancorp.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Ameris Bancorp 0 Sell rating(s) 1 Hold rating(s) 6 Buy rating(s) 0 Strong Buy rating(s) 2.86First Financial Bankshares 0 Sell rating(s) 4 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00 Do insiders & institutionals have more ownership in ABCB or FFIN? 91.6% of Ameris Bancorp shares are owned by institutional investors. Comparatively, 69.8% of First Financial Bankshares shares are owned by institutional investors. 5.4% of Ameris Bancorp shares are owned by insiders. Comparatively, 4.0% of First Financial Bankshares shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term. Is ABCB or FFIN a better dividend stock? Ameris Bancorp pays an annual dividend of $0.80 per share and has a dividend yield of 1.1%. First Financial Bankshares pays an annual dividend of $0.76 per share and has a dividend yield of 2.1%. Ameris Bancorp pays out 14.1% of its earnings in the form of a dividend. First Financial Bankshares pays out 44.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Financial Bankshares has raised its dividend for 15 consecutive years. First Financial Bankshares is clearly the better dividend stock, given its higher yield and longer track record of dividend growth. Which has better valuation and earnings, ABCB or FFIN? Ameris Bancorp has higher revenue and earnings than First Financial Bankshares. Ameris Bancorp is trading at a lower price-to-earnings ratio than First Financial Bankshares, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAmeris Bancorp$1.13B4.27$358.68M$5.6812.33First Financial Bankshares$752.91M6.72$223.51M$1.7220.57 SummaryAmeris Bancorp beats First Financial Bankshares on 11 of the 19 factors compared between the two stocks. Get First Financial Bankshares News Delivered to You Automatically Sign up to receive the latest news and ratings for FFIN and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding FFIN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart FFIN vs. The Competition Export to ExcelMetricFirst Financial BanksharesBANKS IndustryFinance SectorNASDAQ ExchangeMarket Cap$5.06B$2.19B$12.40B$9.79BDividend Yield2.15%2.45%5.56%4.13%P/E Ratio20.5711.2618.7723.74Price / Sales6.722.4825.77106.04Price / Cash17.9513.3518.7628.44Price / Book3.151.352.255.96Net Income$223.51M$143.71M$1.01B$265.21M7 Day Performance3.94%2.56%1.21%4.22%1 Month Performance-3.83%-0.38%0.82%0.77%1 Year Performance-0.76%16.60%543.13%24.69% First Financial Bankshares Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)FFINFirst Financial Bankshares4.1922 of 5 stars$35.38-2.9%$39.25+10.9%-0.8%$5.06B$752.91M20.571,500News CoveragePositive NewsABCBAmeris Bancorp2.9976 of 5 stars$67.18+0.1%$72.14+7.4%+20.4%$4.63B$1.14B12.892,850News CoveragePositive NewsBANRBanner3.7123 of 5 stars$62.36-0.2%$70.17+12.5%+12.5%$2.16B$832.99M11.881,956News CoverageFRMEFirst Merchants4.8858 of 5 stars$37.47-0.2%$48.25+28.8%+5.7%$2.17B$1.07B9.712,120News CoveragePositive NewsDividend AnnouncementOBKOrigin Bancorp2.9997 of 5 stars$35.64-0.1%$43.20+21.2%+16.5%$1.11B$347.73M14.491,010PPBIPacific Premier Bancorp3.4627 of 5 stars$21.87+0.7%$27.50+25.7%-8.1%$2.11B$905.41M15.401,325News CoverageInsider TradeSSBSouthState4.6745 of 5 stars$92.06-0.2%$115.27+25.2%+4.4%$9.32B$2.12B13.235,030News CoveragePositive NewsUBSIUnited Bankshares3.7777 of 5 stars$35.88+0.4%$40.50+12.9%+0.7%$5.08B$1.63B12.682,553News CoveragePositive NewsWSFSWSFS Financial4.6272 of 5 stars$53.34-0.2%$66.00+23.7%+7.1%$2.99B$1.40B11.702,309CBUCommunity Financial System4.7068 of 5 stars$56.47+3.9%$68.00+20.4%-4.8%$2.87B$940.71M15.392,918Positive NewsHigh Trading VolumePBProsperity Bancshares4.9873 of 5 stars$65.73-0.5%$84.57+28.7%-5.6%$6.28B$1.79B11.953,916News CoverageAnalyst Revision Related Companies and Tools Related Companies ABCB Alternatives BANR Alternatives FRME Alternatives OBK Alternatives PPBI Alternatives SSB Alternatives UBSI Alternatives WSFS Alternatives CBU Alternatives PB Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:FFIN) was last updated on 8/17/2025 by MarketBeat.com Staff From Our PartnersTrump’s national nightmare is herePorter Stansberry and Jeff Brown say a new U.S. national emergency is already underway — and it could trigger ...Porter & Company | SponsoredAlex’s “Next Magnificent Seven” stocksThe original “Magnificent Seven” turned $7K into $1.18 million. 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