Free Trial

First Financial Bankshares (FFIN) Competitors

First Financial Bankshares logo
$36.73 -0.51 (-1.37%)
Closing price 09/5/2025 04:00 PM Eastern
Extended Trading
$36.73 0.00 (0.00%)
As of 09/5/2025 04:41 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

FFIN vs. ABCB, BANR, FRME, OBK, PPBI, SSB, UBSI, WSFS, CBU, and PB

Should you be buying First Financial Bankshares stock or one of its competitors? The main competitors of First Financial Bankshares include Ameris Bancorp (ABCB), Banner (BANR), First Merchants (FRME), Origin Bancorp (OBK), Pacific Premier Bancorp (PPBI), SouthState (SSB), United Bankshares (UBSI), WSFS Financial (WSFS), Community Financial System (CBU), and Prosperity Bancshares (PB). These companies are all part of the "finance" sector.

First Financial Bankshares vs. Its Competitors

First Financial Bankshares (NASDAQ:FFIN) and Ameris Bancorp (NASDAQ:ABCB) are both mid-cap finance companies, but which is the superior business? We will compare the two companies based on the strength of their risk, profitability, dividends, media sentiment, institutional ownership, valuation, earnings and analyst recommendations.

Ameris Bancorp has higher revenue and earnings than First Financial Bankshares. Ameris Bancorp is trading at a lower price-to-earnings ratio than First Financial Bankshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Financial Bankshares$752.91M6.98$223.51M$1.7221.35
Ameris Bancorp$1.13B4.50$358.68M$5.6813.02

First Financial Bankshares has a beta of 0.89, suggesting that its stock price is 11% less volatile than the S&P 500. Comparatively, Ameris Bancorp has a beta of 0.97, suggesting that its stock price is 3% less volatile than the S&P 500.

First Financial Bankshares has a net margin of 31.01% compared to Ameris Bancorp's net margin of 21.46%. First Financial Bankshares' return on equity of 14.69% beat Ameris Bancorp's return on equity.

Company Net Margins Return on Equity Return on Assets
First Financial Bankshares31.01% 14.69% 1.75%
Ameris Bancorp 21.46%9.57%1.32%

First Financial Bankshares pays an annual dividend of $0.76 per share and has a dividend yield of 2.1%. Ameris Bancorp pays an annual dividend of $0.80 per share and has a dividend yield of 1.1%. First Financial Bankshares pays out 44.2% of its earnings in the form of a dividend. Ameris Bancorp pays out 14.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Financial Bankshares has raised its dividend for 15 consecutive years. First Financial Bankshares is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

69.8% of First Financial Bankshares shares are owned by institutional investors. Comparatively, 91.6% of Ameris Bancorp shares are owned by institutional investors. 4.0% of First Financial Bankshares shares are owned by company insiders. Comparatively, 5.4% of Ameris Bancorp shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

In the previous week, First Financial Bankshares had 1 more articles in the media than Ameris Bancorp. MarketBeat recorded 10 mentions for First Financial Bankshares and 9 mentions for Ameris Bancorp. Ameris Bancorp's average media sentiment score of 1.64 beat First Financial Bankshares' score of 1.50 indicating that Ameris Bancorp is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
First Financial Bankshares
9 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Ameris Bancorp
9 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

First Financial Bankshares presently has a consensus price target of $39.25, indicating a potential upside of 6.86%. Ameris Bancorp has a consensus price target of $72.14, indicating a potential downside of 2.44%. Given First Financial Bankshares' higher possible upside, research analysts clearly believe First Financial Bankshares is more favorable than Ameris Bancorp.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Financial Bankshares
0 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Ameris Bancorp
0 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.86

Summary

Ameris Bancorp beats First Financial Bankshares on 10 of the 19 factors compared between the two stocks.

Get First Financial Bankshares News Delivered to You Automatically

Sign up to receive the latest news and ratings for FFIN and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FFIN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

FFIN vs. The Competition

MetricFirst Financial BanksharesBANKS IndustryFinance SectorNASDAQ Exchange
Market Cap$5.26B$2.36B$12.55B$9.94B
Dividend Yield2.07%2.40%5.41%4.52%
P/E Ratio21.3512.47232.5126.11
Price / Sales6.982.5830.87121.74
Price / Cash18.6413.9919.0929.11
Price / Book3.271.402.296.09
Net Income$223.51M$143.71M$1.01B$266.19M
7 Day Performance-1.18%-0.07%0.45%0.45%
1 Month Performance9.25%6.97%4.00%5.05%
1 Year Performance4.35%19.75%544.50%26.03%

First Financial Bankshares Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FFIN
First Financial Bankshares
4.0442 of 5 stars
$36.73
-1.4%
$39.25
+6.9%
+4.3%$5.26B$752.91M21.351,500Positive News
ABCB
Ameris Bancorp
3.2116 of 5 stars
$73.36
-0.3%
$72.14
-1.7%
+24.6%$5.03B$1.13B14.082,850Positive News
BANR
Banner
2.6725 of 5 stars
$67.03
-0.3%
$70.17
+4.7%
+18.3%$2.32B$832.99M12.771,956News Coverage
Positive News
FRME
First Merchants
4.8928 of 5 stars
$41.52
-0.2%
$48.25
+16.2%
+12.7%$2.40B$1.07B10.762,120News Coverage
Positive News
OBK
Origin Bancorp
3.0123 of 5 stars
$38.89
-0.1%
$43.20
+11.1%
+21.8%$1.21B$347.73M15.811,010News Coverage
Positive News
PPBI
Pacific Premier Bancorp
3.8194 of 5 stars
$24.49
+0.3%
$27.50
+12.3%
N/A$2.38B$905.41M17.251,325Positive News
High Trading Volume
SSB
SouthState
4.5408 of 5 stars
$102.04
+0.3%
$115.27
+13.0%
+10.4%$10.33B$2.12B14.665,030News Coverage
Positive News
UBSI
United Bankshares
3.5536 of 5 stars
$38.34
-0.3%
$40.50
+5.6%
+4.2%$5.43B$1.63B13.552,553Positive News
WSFS
WSFS Financial
4.2656 of 5 stars
$58.29
-0.1%
$66.00
+13.2%
+14.2%$3.26B$1.40B12.782,309News Coverage
Positive News
Short Interest ↑
CBU
Community Financial System
4.6535 of 5 stars
$59.86
-1.1%
$68.00
+13.6%
+3.3%$3.17B$940.71M16.312,918Positive News
PB
Prosperity Bancshares
4.9956 of 5 stars
$69.21
-0.2%
$84.13
+21.6%
-5.7%$6.57B$1.79B12.583,916News Coverage
Positive News

Related Companies and Tools


This page (NASDAQ:FFIN) was last updated on 9/7/2025 by MarketBeat.com Staff
From Our Partners