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First Financial Bankshares (FFIN) Competitors

First Financial Bankshares logo
$33.62 -0.39 (-1.15%)
Closing price 08/7/2025 04:00 PM Eastern
Extended Trading
$33.62 0.00 (0.00%)
As of 08/7/2025 06:42 PM Eastern
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FFIN vs. ABCB, BANR, FRME, OBK, PPBI, SSB, UBSI, WSFS, CBU, and PB

Should you be buying First Financial Bankshares stock or one of its competitors? The main competitors of First Financial Bankshares include Ameris Bancorp (ABCB), Banner (BANR), First Merchants (FRME), Origin Bancorp (OBK), Pacific Premier Bancorp (PPBI), SouthState (SSB), United Bankshares (UBSI), WSFS Financial (WSFS), Community Financial System (CBU), and Prosperity Bancshares (PB). These companies are all part of the "finance" sector.

First Financial Bankshares vs. Its Competitors

Ameris Bancorp (NASDAQ:ABCB) and First Financial Bankshares (NASDAQ:FFIN) are both mid-cap finance companies, but which is the better business? We will compare the two companies based on the strength of their valuation, institutional ownership, analyst recommendations, dividends, earnings, profitability, risk and media sentiment.

Ameris Bancorp has a beta of 0.96, meaning that its stock price is 4% less volatile than the S&P 500. Comparatively, First Financial Bankshares has a beta of 0.87, meaning that its stock price is 13% less volatile than the S&P 500.

Ameris Bancorp currently has a consensus price target of $72.14, suggesting a potential upside of 9.22%. First Financial Bankshares has a consensus price target of $39.25, suggesting a potential upside of 16.75%. Given First Financial Bankshares' higher possible upside, analysts plainly believe First Financial Bankshares is more favorable than Ameris Bancorp.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ameris Bancorp
0 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.86
First Financial Bankshares
0 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Ameris Bancorp pays an annual dividend of $0.80 per share and has a dividend yield of 1.2%. First Financial Bankshares pays an annual dividend of $0.76 per share and has a dividend yield of 2.3%. Ameris Bancorp pays out 14.1% of its earnings in the form of a dividend. First Financial Bankshares pays out 44.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Financial Bankshares has raised its dividend for 15 consecutive years. First Financial Bankshares is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

91.6% of Ameris Bancorp shares are owned by institutional investors. Comparatively, 69.8% of First Financial Bankshares shares are owned by institutional investors. 5.4% of Ameris Bancorp shares are owned by company insiders. Comparatively, 4.2% of First Financial Bankshares shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

In the previous week, Ameris Bancorp had 6 more articles in the media than First Financial Bankshares. MarketBeat recorded 11 mentions for Ameris Bancorp and 5 mentions for First Financial Bankshares. First Financial Bankshares' average media sentiment score of 1.38 beat Ameris Bancorp's score of 1.27 indicating that First Financial Bankshares is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ameris Bancorp
8 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
First Financial Bankshares
4 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Ameris Bancorp has higher revenue and earnings than First Financial Bankshares. Ameris Bancorp is trading at a lower price-to-earnings ratio than First Financial Bankshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ameris Bancorp$1.14B3.99$358.68M$5.6811.63
First Financial Bankshares$578.01M8.32$223.51M$1.7219.55

First Financial Bankshares has a net margin of 31.01% compared to Ameris Bancorp's net margin of 21.46%. First Financial Bankshares' return on equity of 14.69% beat Ameris Bancorp's return on equity.

Company Net Margins Return on Equity Return on Assets
Ameris Bancorp21.46% 9.57% 1.32%
First Financial Bankshares 31.01%14.69%1.75%

Summary

Ameris Bancorp beats First Financial Bankshares on 10 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FFIN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FFIN vs. The Competition

MetricFirst Financial BanksharesBANKS IndustryFinance SectorNASDAQ Exchange
Market Cap$4.87B$2.15B$12.15B$9.57B
Dividend Yield2.22%2.53%5.64%4.17%
P/E Ratio19.5511.6919.8625.14
Price / Sales8.322.6625.9986.71
Price / Cash17.2612.9321.4958.58
Price / Book2.771.272.115.59
Net Income$223.51M$143.71M$1.00B$265.48M
7 Day Performance-1.26%0.11%1.01%1.22%
1 Month Performance-10.01%-3.13%-0.11%0.39%
1 Year Performance-4.19%16.19%543.15%23.47%

First Financial Bankshares Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FFIN
First Financial Bankshares
4.3204 of 5 stars
$33.62
-1.1%
$39.25
+16.7%
-1.9%$4.87B$578.01M19.551,500Positive News
ABCB
Ameris Bancorp
3.4006 of 5 stars
$66.48
+0.9%
$72.14
+8.5%
+19.2%$4.58B$1.14B12.762,850Positive News
BANR
Banner
3.1593 of 5 stars
$62.18
+1.8%
$70.17
+12.8%
+16.7%$2.11B$832.99M11.841,956Positive News
Dividend Announcement
Ex-Dividend
FRME
First Merchants
4.9734 of 5 stars
$37.49
+1.0%
$46.20
+23.2%
+4.6%$2.16B$1.07B9.712,120Positive News
OBK
Origin Bancorp
3.5536 of 5 stars
$35.74
+1.2%
$43.20
+20.9%
+17.1%$1.11B$358.20M14.531,010
PPBI
Pacific Premier Bancorp
4.1284 of 5 stars
$21.73
+2.6%
$27.50
+26.6%
-10.4%$2.05B$905.41M15.301,325Positive News
Ex-Dividend
SSB
SouthState
4.8736 of 5 stars
$93.47
+0.8%
$115.27
+23.3%
+4.4%$9.49B$2.12B13.435,030Positive News
UBSI
United Bankshares
4.2184 of 5 stars
$35.77
+2.1%
$40.50
+13.2%
+0.0%$4.98B$1.63B12.642,553Positive News
Analyst Revision
WSFS
WSFS Financial
4.5479 of 5 stars
$54.27
+0.9%
$66.00
+21.6%
+7.3%$3.01B$1.40B11.902,309
CBU
Community Financial System
4.8249 of 5 stars
$52.34
+1.7%
$68.00
+29.9%
-5.7%$2.72B$940.71M14.262,918
PB
Prosperity Bancshares
4.9889 of 5 stars
$66.16
+0.4%
$84.57
+27.8%
-6.0%$6.28B$1.79B12.033,916Positive News

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This page (NASDAQ:FFIN) was last updated on 8/8/2025 by MarketBeat.com Staff
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